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Official Board Packet California Society of Enrolled Agents

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<strong>Official</strong> <strong>Board</strong> <strong>Packet</strong><br />

<strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

January 2010 <strong>Board</strong> Meeting<br />

To be held at the<br />

Holiday Inn Sacramento Capitol Plaza<br />

300 J Street, Sacramento, CA 95814<br />

Saturday, January 9, 8:00 a.m. – 8:50 a.m. (<strong>California</strong> Room)<br />

&<br />

Sunday, January 10, 8:00 a.m. – 2:00 p.m. (<strong>California</strong> Room)<br />

<strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> ▪ 3200 Ramos Circle ▪ Sacramento, CA ▪ 95827-2513<br />

Phone: 916/366-6646 ▪ Fax: 916/366-6674 ▪ Email: dnogle@csea.org ▪ www.csea.org


Regular <strong>Board</strong> Meeting<br />

January 9, 2010: 8:00 a.m. – 8:50 a.m.<br />

January 10, 2010: 8:00 a.m. – 2:00 p.m.<br />

Holiday Inn Capitol Plaza – <strong>California</strong> Room<br />

1. Call to Order<br />

A. Pledge <strong>of</strong> Allegiance<br />

B. Roll Call Page 1<br />

2. Welcome <strong>of</strong> Members and Guests in Attendance<br />

BOARD MEETING<br />

AGENDA<br />

3. President’s Report (Shaw) Page 2<br />

A. Verbal Remarks<br />

B. Dues Waiver Request<br />

4. Strategic Issues Discussion (Kastl) Page 3<br />

A. September 26-27, 2009 <strong>Board</strong> Meeting Evaluation Summary Pages 4-7<br />

B. 2009-2010 <strong>Board</strong> Goals Pages 8-9<br />

C. Leadership Training Pages 10-12<br />

D. Virtual <strong>Board</strong> Meetings Page 13<br />

E. Attracting Younger Members Pages 14-15<br />

5. Consent Agenda Approval – ACTION Page 16<br />

A. <strong>Board</strong> Meeting Minutes: September 26-27, 2009 Pages 17-22<br />

B. Committee 2010-2011 Action Plans<br />

I. Audit Page 23<br />

II. Bylaws Page 24<br />

III. Ethics & Pr<strong>of</strong>essional Conduct (E&PC) Page 25<br />

IV. Executive Committee Page 26<br />

V. Finance & Budget (F&B) Page 27<br />

VI. Legislative Affairs Pages 28-29<br />

VII. Membership & Chapter Development Pages 30-31<br />

VIII. Nominating Committee Pages 32-33<br />

IX. Political Action Committee (PAC) Page 34<br />

X. Pr<strong>of</strong>essional Education Production Committee (PEPCO) Pages 35-36<br />

XI. Public Information & Awareness (PIA) Pages 37-38<br />

C. Executive Committee – Approval <strong>of</strong> 2010-2011 Meeting Schedule Pages 39-41


<strong>Board</strong> Meeting Agenda January 9 - 10, 2010<br />

Page 2<br />

6. Special Order <strong>of</strong> Business Page 42<br />

A. Audit Committee – Approval <strong>of</strong> 2008-2009 Audit Pages 43-55<br />

B. Executive Committee – CRM S<strong>of</strong>tware Pages 56-59<br />

7. Unfinished Business (verbal) Page 60<br />

8. New Business Page 61<br />

A. Director’s Requests for Agenda Items Page 62<br />

B. Hosting the Annual Meeting Pages 63-64<br />

9. Reports (written) Page 65<br />

A. Officer’s Reports<br />

I. 1 st Vice President (Kastl) Pages 66-67<br />

II. 2 nd Vice President (Nelsen Pages 68-69<br />

III. Treasurer (Guenther) Pages 70-75<br />

IV. Secretary (Cash) N/A<br />

B. Executive Vice President’s Reports (Apker)<br />

I. 2009-2010 EVP Goals Update Pages 76-82<br />

II. Staff Report Pages 83-89<br />

C. Committee Reports/Action Plan Updates<br />

I. Audit Pages 90-91<br />

II. Bylaws Page 92<br />

III. Ethics & Pr<strong>of</strong>essional Conduct (E&PC) Pages 93-94<br />

IV. Executive Committee Pages 95-96<br />

V. Finance & Budget (F&B) Page 97<br />

VI. Legislative Affairs Pages 98-100<br />

VII. Membership & Chapter Development Pages 101-103<br />

VIII. Nominating Committee Page 104<br />

IX. Political Action Committee (PAC) Page 105<br />

X. Pr<strong>of</strong>essional Education Production Committee (PEPCO) Pages 106-108<br />

XI. Public Information & Awareness (PIA) Pages 109-112<br />

XII. E-ACT Task Force Page 113<br />

XIII. TEAR Task Force Pages 114-115


<strong>Board</strong> Meeting Agenda January 9 - 10, 2010<br />

Page 3<br />

D. Correspondence<br />

I. CSEA / NAEA Correspondence<br />

a. CSEA Letter to NAEA dated October 9, 2009 Pages 116-118<br />

b. NAEA Response dated October 30, 2009 Pages 119-120<br />

c. NAEA Response dated December 7, 2009 Pages 121-122<br />

II. CSEA / IRS VITA Correspondence<br />

a. CSEA Letter to IRS regarding VITA dated October 9, 2009 Pages 123-125<br />

b. IRS Letter to CSEA dated November 10, 2009 Pages 126-127<br />

III. CSEA Letter to the IRS regarding Tax Preparer regulation dated October 9, 2009<br />

Pages 128-131<br />

IV. Letter from OPR regarding proper CE tracking & reporting Pages 132-133<br />

10. Good <strong>of</strong> the Order Page 134<br />

A. Annual Meeting 2010 Update (S. Danioth-Jones; verbal remarks) N/A<br />

B. Super Seminar 2010 Volunteers (A. Arms; verbal remarks) N/A<br />

11. Adjournment


MOTION:<br />

___________________________________________________________________________<br />

___________________________________________________________________________<br />

Kim Kastl (1 st VP)<br />

Jean Nelsen (2 nd VP)<br />

Alma Guenther (Treasurer)<br />

Gregory Cash (Secretary)<br />

Connie Ferrell (IPP)<br />

James Houston (Mission)<br />

Gerald Pusateri (Solano Napa)<br />

Jeremy Streeter (San Fernando Valley)<br />

Jerry Satterberg (Central CA)<br />

Robert Cantu (Channel Islands)<br />

Mark Seid (Central Coast)<br />

Steve Leibold (San Diego) (Non-voting)<br />

Rose Hablitzel (Far Northern)<br />

Kathy Rocha (Big Valley)<br />

Lisa Newton (Orange County)<br />

Gary Anspach (North Bay)<br />

Susan Growney (Sacramento Valley)<br />

Emerice Stettiner (Golden Gate)<br />

George Van Buren (South Bay) (Non-voting)<br />

Thomas Johnston (East Bay)<br />

Howard J. Wiggett (Los Angeles)<br />

Paul Cheatham (Inland Empire)<br />

Ronald Watts (Palomar)<br />

Franklin Ruedel (San Gabriel Valley)<br />

BOARD MEETING ROLL CALL<br />

January 9 - 10, 2010<br />

YES NO PASS ABSTAIN<br />

TOTALS: ____ ____ ____ ____<br />

David Shaw (to make or break a tie): ____ ____ ____ ____<br />

GRAND TOTALS: ____ ____ ____ ____<br />

1


PRESIDENT’S REPORT<br />

2


STRATEGIC ISSUES DISCUSSION<br />

3


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

September <strong>Board</strong> Meeting Evaluation Summary<br />

Background<br />

One <strong>of</strong> the <strong>Board</strong> goals for the year stipulates under Education that the <strong>Board</strong> will review the evaluation<br />

results from the last <strong>Board</strong> meeting at each subsequent meeting. The summary evaluation from the<br />

September meeting follows for review and discussion.<br />

What other issues need to be addressed?<br />

4<br />

STRATEGIC ISSUES<br />

DISCUSSION<br />

4.A.


BOARD MEETING EVALUATION SUMMARY ‐ SEPTEMBER 26‐27, 2009<br />

Attended: 26<br />

Returns: 23<br />

Response Rate: 88%<br />

PREPARATION FOR THE BOARD MEETING…<br />

Completely Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree N/A<br />

TIMING ‐ Agenda and supporting materials were<br />

available far enough in advance to be useful<br />

REPORTS ‐ Were clear and contained needed<br />

0% 0 4% 1 0% 0 13% 3 78% 18 4% 1<br />

information<br />

MATERIALS ‐ Agenda and background materials<br />

helped clarify issues and specific required <strong>Board</strong><br />

0% 0 0% 0 0% 0 17% 4 83% 19 0% 0<br />

actions.<br />

0% 0 0% 0 0% 0 17% 4 83% 19 0% 0<br />

PREPARATION ‐ All <strong>Board</strong> Members were<br />

prepared to discuss the materials sent in advance<br />

0% 0<br />

0% 0 9% 2 43% 10 48% 11 0% 0<br />

OPERATION OF THE BOARD MEETING…<br />

Completely Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree<br />

N/A<br />

GUIDANCE ‐ The President guided the meeting<br />

effectively<br />

PARTICIPATION ‐ All B<strong>Board</strong> dMMembers b were<br />

encouraged and given ample opportunity to<br />

0% 0 0% 0 0% 0 4% 1 96% 22 0% 0<br />

participate in discussions<br />

PROCEDURES ‐ We followed parliamentary rules<br />

0% 0 0% 0 0% 0 17% 4 83% 19 0% 0<br />

and procedures<br />

DETAILS ‐ We avoided getting into<br />

0% 0 0% 0 0% 0 9% 2 91% 21 0% 0<br />

administrative/management g details 0% 0 0% 0 0% 0 22% 5 78% 18 0% 0<br />

PARTICIPATION OF THE BOARD MEMBERS…<br />

Completely Disagree<br />

OPINIONS ‐ A diversity <strong>of</strong> opinions were expressed<br />

Somewhat Disagree Neutral Somewhat Agree Strongly Agree N/A<br />

and issues were dealt with in a respectful manner<br />

IMAGE ‐ <strong>Board</strong> Members were courteous, open,<br />

and projected a positive, positive pr<strong>of</strong>essional image<br />

0% 0 0% 0 0% 0 9% 2 91% 21 0% 0<br />

during the meeting<br />

DISCUSSION ‐ <strong>Board</strong> Members were engaged in<br />

discussion and debate, asking questions and<br />

0% 0 0% 0 0% 0 4% 1 96% 22 0% 0<br />

seeking input<br />

FOCUS ‐ Comments and questions focused on the<br />

0% 0 0% 0 0% 0 13% 3 87% 20 0% 0<br />

agenda item under discussion 0% 0 0% 0 0% 0 22% 5 78% 18 0% 0<br />

Page 1 <strong>of</strong> 3<br />

5


BOARD MEETING EVALUATION SUMMARY ‐ SEPTEMBER 26 ‐ 27, 2009<br />

DECISION‐MAKING OF THE BOARD…<br />

INFORMATION ‐ Appropriate information was<br />

provided to support the <strong>Board</strong> in making informed<br />

Completely Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree N/A<br />

ddecisions i i<br />

FOCUS ‐ Decisions were clear and focused on<br />

0% 0 4% 1 0% 0 13% 3 83% 19 0% 0<br />

CSEA's Mission and strategic priorities 0% 0 0% 0 0% 0 26% 6 74% 17 0% 0<br />

DISCUSSION ‐ Discussed and considered the pros<br />

and cons and alternative solutions to problems<br />

before making decisions<br />

FOCUS ‐ Discussed, Discussed deliberated, deliberated and developed<br />

solutions and decisions that were acceptable to all<br />

0% 0 0% 0 4% 1 17% 4 78% 18 0% 0<br />

<strong>Board</strong> Members 0% 0 0% 0 0% 0 35% 8 65% 15 0% 0<br />

OVERALL OPINION…<br />

Completely Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree N/A<br />

TIME ‐ I felt that my y time was well spent p at this<br />

meeting<br />

ACCOMPLISHMENT ‐ I felt a sense <strong>of</strong><br />

0% 0 0% 0 0% 0 9% 2 91% 21 0% 0<br />

accomplishment at the end <strong>of</strong> this meeting 0% 0 0% 0 0% 0 13% 3 87% 20 0% 0<br />

FUTURE BOARD MEETINGS…<br />

What h two things hi can bbe done d to iimprove ffuture <strong>Board</strong> d meetings? i ?<br />

Continue following the same procedures.<br />

Take this meeting to different geographical areas.<br />

Everything was good ‐ well organized.<br />

Feedback on what is being done with the Strategic Discussions. This would be particularly helpful with the Super Seminar discussions as the results may not be as evident<br />

for some time. Reinforce the participation.<br />

I believe this <strong>Board</strong> meeting was far more prepared than any other prior meeting.<br />

Keep the positive energy!!<br />

Timing <strong>of</strong> future comments ‐ not just as time was running out.<br />

More direction and hand holding for "new" <strong>Board</strong> Members; I feel like a deer in the headlights!<br />

Easier access to electrical outlets so we don't have to crawl under the table!<br />

More debate from <strong>Board</strong> Members.<br />

Encourage everyone's attendance at Executive Committee. Page 2 <strong>of</strong> 3<br />

6


What two things did we do at this <strong>Board</strong> meeting that we should NOT do at future meetings?<br />

Not timing <strong>of</strong> future comments.<br />

ADDITIONAL COMMENTS…<br />

Great <strong>Board</strong> meeting.<br />

With all that was on the agenda, we had a well run meeting and accomplished a lot. This is how it should always go!<br />

Dealt with controversial issues pr<strong>of</strong>essionally.<br />

Accomplished a lot <strong>of</strong> work during the <strong>Board</strong> meeting.<br />

Great meeting!<br />

I would like to see us spend more time on the important issues like membership and increasing CSEA revenues.<br />

This was a well run <strong>Board</strong> meeting ‐ phone call from OPR was excellent.<br />

The conference call was a great idea ‐ way to go <strong>Board</strong>!!<br />

<strong>Board</strong> proved they could be flexible and pr<strong>of</strong>essional. Great job to all!<br />

Page 3 <strong>of</strong> 3<br />

7


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

2009-2010 <strong>Board</strong> Goals – How are we doing? Is sufficient progress being made?<br />

Background<br />

During the June <strong>Board</strong> meeting the following goals were adopted by the <strong>Board</strong> for specific focus during<br />

2009-2010. We will review these goals at each <strong>Board</strong> meeting during the year to ensure that we are<br />

making progress in reaching them by the end <strong>of</strong> the year.<br />

<strong>Board</strong> Goals Adopted for 2009-2010<br />

Contextual:<br />

� When a motion is presented to the <strong>Board</strong>, the maker <strong>of</strong> the motion should always explain how<br />

the motion aligns with the Strategic Plan to further the Mission <strong>of</strong> the <strong>Society</strong>.<br />

� Mentors ensure each mentee has a clear understanding <strong>of</strong> the <strong>Society</strong>’s Mission.<br />

Education:<br />

� All CSEA <strong>Board</strong> members should complete the <strong>Board</strong> meeting evaluation prior to adjournment<br />

<strong>of</strong> each <strong>Board</strong> meeting and turn it in.<br />

� Review the evaluation results from the last <strong>Board</strong> meeting at each subsequent meeting.<br />

Interpersonal:<br />

� Bios submitted to the CSEA <strong>of</strong>fice no later than July 31, 2009.<br />

� CSEA Directors/Officers should scout Members who are potential leaders to meet with the<br />

CSEA President during his visit to the local Chapter meetings.<br />

� Recognize members <strong>of</strong> the <strong>Board</strong> and their achievements more proactively.<br />

� The <strong>Board</strong> (Officer and Director Mentors) takes a holistic responsibility toward mentoring.<br />

Analytical:<br />

� Develop and implement a methodology for measuring the overall progress <strong>of</strong> the CSEA Vision.<br />

� Ensure all <strong>Board</strong> members are educated through the orientation as to the location <strong>of</strong> all<br />

<strong>Board</strong>/<strong>Society</strong> business to maintain transparency.<br />

Political:<br />

� Ensure the <strong>Board</strong> has a better understanding <strong>of</strong> the role <strong>of</strong> Directors, the <strong>Board</strong>, and the<br />

Executive Committee and the interaction regarding staff and staff morale.<br />

8<br />

STRATEGIC ISSUES<br />

DISCUSSION<br />

4.B.


Strategic:<br />

� Concentrate discussion on issues that prepare for the future <strong>of</strong> CSEA and advance its Vision.<br />

� Develop leadership training for Members.<br />

Overall:<br />

� Overall goal <strong>of</strong> 100% participation and raising the scores by 2% in all areas <strong>of</strong> the 2008-2009<br />

<strong>Board</strong> assessment to be completed in May.<br />

9


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Leadership Training<br />

Background<br />

CSEA and our Chapters are always looking for dedicated volunteer leaders to ensure the future vitality<br />

<strong>of</strong> the organization at both levels. In an effort to provide some data as a base for discussion, a survey<br />

was sent to all Officers, Directors, committee Chairs and Chapter Presidents seeking input for this<br />

discussion. The results <strong>of</strong> the survey will be distributed on Saturday prior to the start <strong>of</strong> the <strong>Board</strong><br />

meeting.<br />

The survey distributed follows:<br />

LEADERSHIP QUESTIONNAIRE<br />

1. Are you a CSEA Chapter leader? ___Yes ___No<br />

2. Are you a CSEA leader (Officer/Director/committee Chair)? ___Yes ___No<br />

3. Is leadership a learned skill? ___Yes ___No ___ No sure ___<br />

4. If you answered "yes" to question number three above, how does one go about learning the<br />

necessary leadership skills needed to succeed?<br />

5. Please pick the top ten leadership characteristics from the list below, that you feel are most essential<br />

for a potential leader (the below choices are in no particular order and you must pick exactly ten<br />

characteristics - no more, no less).<br />

Integrity Humor Conceptual thinker<br />

Honesty Learning agility High degree <strong>of</strong> emotional intelligence<br />

Maintains confidences Receptive to feedback Problem-solver<br />

Trustworthy Constant learner Ability to think outside-the-box<br />

Ability to truly listen Learn from mistakes Comfortable with ambiguity<br />

Strong sense <strong>of</strong> vision Refined communication Knowledge in all aspects <strong>of</strong> association<br />

skills leadership<br />

Articulate Passion for driving results Willingness to take calculated risks<br />

Humility Appreciation for <strong>Society</strong> Ability to empower/motivate others<br />

culture and values<br />

Adaptability<br />

10<br />

STRATEGIC ISSUES<br />

DISCUSSION<br />

4.C.


Leadership Training<br />

Page Two<br />

6. Should CSEA provide leadership training to Chapter leaders? ___Yes ___No ___ No sure ___<br />

7. If you answered "yes" to question number six above, what would the leadership training look like?<br />

8. Should CSEA provide leadership training to CSEA leaders (Officers, Directors, committee Chairs)?<br />

___Yes ___No ___ No sure ___<br />

9. If you answered "yes" to question number eight above, what would the leadership training look like?<br />

10. Do you have any other thoughts regarding leadership at either the CSEA level or the Chapter level?<br />

Another point <strong>of</strong> reference, the following article provides additional thoughts regarding this issue.<br />

Leadership – By Gary Anspach, EA, CSEA Director, Member <strong>of</strong> the 2009-2010 Nominating<br />

Committee<br />

Leadership… What is it? What does it look like? Are leaders born or made? What is a good leader?<br />

Am I a leader? These are seemingly simple questions that are <strong>of</strong>ten quite difficult for us to answer.<br />

Many <strong>of</strong> you have been or will be contacted regarding your interest in becoming a CSEA Officer or<br />

committee chair. You have been contacted because you have expressed interest or have been<br />

identified by other leaders as a potential candidate for a leadership role at the <strong>California</strong> <strong>Society</strong> <strong>of</strong><br />

<strong>Enrolled</strong> <strong>Agents</strong> (CSEA). Even if you are certain you are not interested, please take a moment to read<br />

the remainder <strong>of</strong> this brief article.<br />

CSEA leadership reflects the quality <strong>of</strong> leadership at our local chapters. The amazing variety <strong>of</strong> paths to<br />

becoming an <strong>Enrolled</strong> Agent is well documented and we are all proud <strong>of</strong> our accomplishment when we<br />

achieve the status <strong>of</strong> EA. It is, therefore, no surprise that there is a diverse range <strong>of</strong> leadership styles<br />

and personalities within our pr<strong>of</strong>ession. The aspirations, agendas and actions <strong>of</strong> each <strong>of</strong> us are<br />

imbedded in our approach to leadership and this is no different at CSEA.<br />

I think we might all agree that some <strong>of</strong> the components <strong>of</strong> good leadership are competence,<br />

collaboration, compromise, respect, trust, communication, honesty, humility, and authenticity. We also<br />

want our leaders to be enthusiastic, passionate, optimistic, courageous, sensitive, perceptive, focused,<br />

responsive and approachable. A good sense <strong>of</strong> humor is critical for empowering others and putting<br />

them at ease to successfully implement the plans and actions that move the organization forward.<br />

These characteristics and much more are present at CSEA.<br />

What are the barriers for Chapter Members who don’t consider themselves good leaders and to CSEA<br />

level participation for proven leaders? CSEA is replete with those who are competent participants at<br />

their local Chapter, but they avoid leadership positions. And many proven leaders from local Chapters<br />

avoid leadership at CSEA. Certainly, there may be more responsibility as a leader, but good leaders<br />

surround themselves with other leaders and high quality candidates for leadership roles. The result <strong>of</strong><br />

this dynamic will be accomplishment beyond expectation. Providing direction, support, oversight and<br />

coordination is rewarding and a useful learning experience at all levels. Don’t be afraid <strong>of</strong> it – embrace<br />

it.<br />

Almost all who serve successfully at CSEA will attest to these truths:<br />

Service is in your own self-interest. The rewards from giving are many times greater than the cost. “The<br />

more you give, the more you get” is for real. Service is not sacrifice but it is opportunity, it is not<br />

exhausting but it is exhilarating, it is not a chore but it is, most definitely, a gift.<br />

11


Leadership Training<br />

Page Three<br />

Always take the work seriously but never take yourself too seriously. The work must be taken seriously<br />

to achieve our goals and objectives. However, this is volunteer work where humor, humility and fun are<br />

essential. Bring your head, heart and spirit – all are welcome.<br />

The development <strong>of</strong> good EA leaders starts at the Chapter level where the first contact is made.<br />

Encouraging involvement <strong>of</strong> any new or experienced member provides a pool <strong>of</strong> potential leaders at the<br />

chapter and state levels. Empowering Members to expand their exposure and grow their confidence<br />

should be a goal for all Chapter leaders. We all share a common vision but the roles <strong>of</strong> Chapter leaders<br />

and <strong>of</strong> CSEA leaders are not identical. In order to better understand the value <strong>of</strong> CSEA, Chapter<br />

leaders are strongly encouraged to attend and observe CSEA <strong>Board</strong> and committee meetings. Anyone<br />

who interacts with other leaders from around the state will realize that everyone has a contribution to<br />

make. If you are unsure about participation at CSEA, join us sometime where an atmosphere <strong>of</strong><br />

camaraderie, fellowship and fun will most likely make you a believer.<br />

12


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Virtual <strong>Board</strong> Meetings<br />

Background<br />

President Shaw has been talking with Members this year during his Chapter visits about the possibility<br />

<strong>of</strong> providing access to CSEA <strong>Board</strong> meetings. However, prior to expanding such an endeavor to the<br />

entire membership, it is critical the Directors understand the concept <strong>of</strong> a virtual meeting and exactly<br />

how one would function.<br />

A virtual <strong>Board</strong> meeting is something that the entire <strong>Board</strong> would need to embrace and be willing to<br />

actively participate in to make it successful.<br />

Both the E-ACT and TEAR Task Forces have conducted all their meetings virtually this year so some<br />

people have had the experience <strong>of</strong> participating via this venue. With a <strong>Board</strong> meeting, however, we are<br />

anticipating that each Director would have a webcam so that people would also be visible as well as the<br />

material that is being discussed.<br />

You are encouraged to go to the following website to learn more about this concept:<br />

http://communityclips.<strong>of</strong>ficelabs.com/Video.aspx?videoId=8eff1d7c-7c54-4fc7-ad40-dde3440d7c0b<br />

This is a USB camera so it just plugs into the computers USB port.<br />

Even though this decision should not be one based solely on cost savings, there is no doubt that having<br />

one or two virtual <strong>Board</strong> meetings a year will have a positive impact on the bottom line. Current<br />

expenditures for one <strong>Board</strong> meeting would have the following cost savings.<br />

Facilities rental $1,100.00<br />

Audio Visual 353.00<br />

Volunteer Lodging 6,800.00<br />

Volunteer Travel 2,717.00<br />

Officer Supplies 237.00<br />

Photocopy Expense 400.00<br />

Postage 75.00<br />

Potential savings per meeting: $11,682.00<br />

If CSEA were to purchase a webcam for every Director it would cost approximately $30.00 each with a<br />

one-time cost <strong>of</strong> $750.00 for Directors and Officers.<br />

13<br />

STRATEGIC ISSUES<br />

DISCUSSION<br />

4.D.


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Attracting Younger Members<br />

Background<br />

Any volunteer organization must ensure its continuation with an ongoing solicitation <strong>of</strong> new Members.<br />

As current Members retire or pass away they must be replaced with new Members. However, one <strong>of</strong><br />

the problems facing both CSEA and the Chapters is that many new Members are not <strong>of</strong> an age where<br />

the organizations continued viability is ensured.<br />

We do have some younger Members, but the number is not sufficient to ensure continued viability. How<br />

can CSEA recruit people to become <strong>Enrolled</strong> <strong>Agents</strong> and then attract and keep them as Members <strong>of</strong><br />

the <strong>Society</strong>?<br />

During this strategic discussion we will have a panel <strong>of</strong> younger EAs to explore questions <strong>of</strong> this nature<br />

to provide a basis for the <strong>Board</strong>’s discussion.<br />

We will also be exploring some <strong>of</strong> the social networking venues currently being use globally following<br />

the panel. The Vision for this presentation is to find a way to become established in the social media<br />

world while protecting your privacy. An <strong>of</strong>fshoot will be to answer the question, where does CSEA fit<br />

into this arena?<br />

Does a form <strong>of</strong> social media work for businesses?<br />

The Center for Marketing Research at the University <strong>of</strong> Massachusetts Dartmouth has followed up on<br />

its 2007 and 2008 studies <strong>of</strong> social media usage by the Inc. 500. Adoption and awareness continue to<br />

trend upward, with 91% <strong>of</strong> firms using at least one social media tool in 2009 and three-quarters<br />

describing themselves as “very familiar” with social networking.<br />

Social networking and blogging have seen the most growth in adoption, while other technologies have<br />

flattened or even declined in use, including wikis and online video. Twitter usage, <strong>of</strong> course, has caught<br />

on quickly—more than one-half <strong>of</strong> businesses reported tweeting in 2009. This was the first year<br />

respondents were polled about Twitter.<br />

One impressive change over time was in the percentage <strong>of</strong> Inc. 500 companies that did not use any<br />

form <strong>of</strong> social media. It dropped precipitously from 43% in 2007 to just 9% in 2009.<br />

The Center for Marketing Research also noted that the Inc. 500, a list <strong>of</strong> the fastest-growing private<br />

14<br />

STRATEGIC ISSUES<br />

DISCUSSION<br />

4.E.


companies in the US, is outpacing the larger, more traditional companies in the Fortune 500 in many<br />

social media activities.<br />

Is the rush to adoption bringing marketing success? Respondents overwhelmingly believed it was. The<br />

companies polled were mostly measuring hits, comments, leads or sales as primary indicators.<br />

Companies were also monitoring mentions <strong>of</strong> their brands in the social media space, at 68% this year.<br />

That figure was climbing steadily, up from 60% in 2008 and 50% in 2007.<br />

15


CONSENT AGENDA APPROVAL<br />

16


1. CALL TO ORDER<br />

BOARD OF DIRECTORS - MEETING MINUTES<br />

Draft X Approved<br />

a. The Regular Meeting <strong>of</strong> the <strong>Board</strong> <strong>of</strong> Directors <strong>of</strong> the <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

was called to order on Saturday, September 26, 2009 at 8:00 a.m. at the Holiday Inn<br />

Capitol Plaza. The President and Chair, David Shaw, EA, and the Secretary, Gregory Cash,<br />

EA, were present.<br />

b. Gary Anspach, EA, led the Pledge <strong>of</strong> Allegiance.<br />

c. Roll Call<br />

OFFICE NAME PRESENT ABSENT<br />

President David Shaw X<br />

First Vice President Kim Kastl X<br />

Second Vice President Jean Nelsen X<br />

Treasurer Alma Guenther X<br />

Secretary Gregory Cash X<br />

Immediate Past President Connie Ferrell X<br />

Director (Mission) James Houston X<br />

Director (Solano Napa) Gerald Pusateri X<br />

Director (San Fernando Valley) Jeremy Streeter X<br />

Director (Central CA) Jerry Satterberg X<br />

Director (Channel Islands) Robert Cantu X<br />

Director (Central Coast) Mark Seid X<br />

Director (San Diego) Thomas Carter X<br />

Director (Far Northern) Rose Hablitzel X<br />

Director (Big Valley) Kathy Rocha X<br />

Director (Orange County) Lisa Newton X<br />

Director (North Bay) Gary Anspach X<br />

Director (Sacramento Valley) Susan Growney X<br />

Director (Golden Gate) Emerice Stettiner X<br />

Director (South Bay) Andrew Stamatelatos X<br />

Director (East Bay) Thomas Johnston X<br />

Director (Los Angeles) None<br />

Director (Inland Empire) Paul Cheatham X<br />

Director (Palomar) Ronald Watts X<br />

Director (San Gabriel Valley) Franklin Ruedel X<br />

ACTION The Chair declared a quorum present.<br />

17


<strong>Board</strong> <strong>of</strong> Directors Meeting Minutes – September 26-27, 2009<br />

Page 2<br />

2. WELCOME OF MEMBERS AND GUESTS IN ATTENDANCE<br />

ACTION The Chair welcomed the many Members and guests in attendance.<br />

ACTION The Chair informed the <strong>Board</strong> that a resignation was received from<br />

Hector Canstaneda, EA, Los Angeles Chapter. The Chapter had not<br />

designated a new Director to date, so the Los Angeles Chapter was<br />

not represented during this <strong>Board</strong> meeting.<br />

3. PRESIDENT’S REPORT<br />

ACTION The Chair remarked on the following items:<br />

• Past three months – Mr. Shaw remarked that it was an incredible<br />

past three months and thanked staff for an excellent job.<br />

• Chapter Visits – Mr. Shaw stated that technology has been the<br />

focus <strong>of</strong> his visits and he remarked that our Members want to get<br />

involved. He requested that all Directors ask their Members for<br />

input.<br />

MOTION # 1 That the <strong>Board</strong> ratified the action <strong>of</strong> the President in granting<br />

CSEA dues waiver requests to three (3) individuals.<br />

Motion passed.<br />

4. STRATEGIC ISSUES DISCUSSION<br />

ACTION Ms. Kastl led the strategic issues discussion regarding the June<br />

<strong>Board</strong> meeting evaluation summary, and branding.<br />

The <strong>Board</strong> recessed at 8:47 a.m. until 8:00 a.m. on Sunday, September 27, 2009.<br />

September 27, 2009<br />

The <strong>Board</strong> was back in session at 7:58 a.m.<br />

ACTION Ms. Kastl continued with the discussion regarding branding and tax<br />

return preparer regulation.<br />

The <strong>Board</strong> recessed at 9:45 a.m.<br />

The <strong>Board</strong> was back in session at 10:03 a.m.<br />

18


<strong>Board</strong> <strong>of</strong> Directors Meeting Minutes – September 26-27, 2009<br />

Page 3<br />

MOTION # 2 It was moved that CSEA submit a follow-up letter to the one<br />

dated August 28, 2009, to address the comments and concerns<br />

identified by CSEA Members on the topic <strong>of</strong> return tax preparer<br />

regulation to be reviewed by the Executive Committee prior to<br />

submission.<br />

Motion passed.<br />

ACTION Ms. Kastl continued with the discussion regarding Super Seminars.<br />

5. APPROVAL OF CONSENT AGENDA<br />

ACTION The Consent Agenda was approved as presented, which included<br />

approval or appropriate action <strong>of</strong> the following items:<br />

6. SPECIAL ORDER OF BUSINESS<br />

• Change to Audit Committee’s 2009-2010 Action Plans<br />

• Changes to Finance & Budget Committee’s 2009-2010 Action<br />

Plans<br />

• Changes to Legislative Affairs Committee’s 2009-2010 Action<br />

Plans<br />

• Membership & Chapter Development Committee:<br />

o Removal <strong>of</strong> Historical Subcommittee Charter<br />

o Changes to Committee Charter<br />

• Changes to PAC’s 2009-2010 Action Plans<br />

• Changes to PEPCO’s 2009-2010 Action Plans<br />

MOTION # 3 The Bylaws Committee moved that the <strong>Board</strong> <strong>of</strong> Directors<br />

recommend to the Members at the Annual Meeting 2010, the<br />

passage <strong>of</strong> proposed section 7.02(b).<br />

The <strong>Board</strong> recessed at 10:55 a.m.<br />

The <strong>Board</strong> was back in session at 11:03 a.m.<br />

ACTION Karen Hawkins, Esq., Director <strong>of</strong> the Office <strong>of</strong> Pr<strong>of</strong>essional<br />

Responsibility (OPR) addressed the <strong>Board</strong> <strong>of</strong> Directors. Ms. Kastl<br />

summarized the <strong>Board</strong>’s concerns as expressed and reported back<br />

during the strategic issues session regarding the tax return preparer<br />

issue.<br />

The <strong>Board</strong> recessed at 11:38 a.m.<br />

The <strong>Board</strong> was back in session at 12:30 p.m.<br />

DIVISION Motion passed.<br />

MOTION # 4 The Bylaws Committee moved that the <strong>Board</strong> <strong>of</strong> Directors<br />

recommend to the Members at the Annual Meeting 2010, the<br />

passage <strong>of</strong> proposed section 7.02(c).<br />

Motion passed.<br />

19


<strong>Board</strong> <strong>of</strong> Directors Meeting Minutes – September 26-27, 2009<br />

Page 4<br />

MOTION # 5 The Executive Committee moved that the restated CSEA 401(k)<br />

Pr<strong>of</strong>it Sharing Plan with the addition <strong>of</strong> a Roth IRA option be<br />

adopted.<br />

Motion passed.<br />

MOTION # 6 The Executive Committee moved that the <strong>Board</strong> <strong>of</strong> Directors<br />

approve the trustees <strong>of</strong> the CSEA 401(k) Pr<strong>of</strong>it Sharing Plan to<br />

retain Catherine A. Apker, CAE, and change the two remaining<br />

trustees to David A. Shaw, EA, and Connie L. Ferrell, EA.<br />

Motion passed.<br />

MOTION # 7 The Executive Committee moved that a letter be sent to the<br />

NAEA <strong>Board</strong> with a copy to all state affiliates regarding three<br />

issues: 1) Why it appears that NAEA <strong>Board</strong> policies were not<br />

followed; 2) Why intimidating tactics were used with Members;<br />

and 3) Request that the NAEA <strong>Board</strong>, in an attempt to resolve<br />

the internal conflict between the NAEA <strong>Board</strong>/Executive and<br />

Search Committee, utilize an outside source to fact find and<br />

provide binding arbitration on all parties. The letter is to be<br />

reviewed by the Executive Committee.<br />

Motion passed.<br />

MOTION # 8 The Executive Committee moved that a maximum <strong>of</strong> $65,000 be<br />

added to the 2009-2010 budget to be used at the discretion <strong>of</strong><br />

the Executive Vice President as salary and benefits.<br />

Motion passed.<br />

ACTION Mr. Seid reported that there will be no increase in membership dues<br />

for 2010-2011.<br />

MOTION # 9 The Public Information and Awareness Committee moved that<br />

the <strong>Board</strong> <strong>of</strong> Directors adopt the Branding Proposal by Wolfe<br />

Design at a cost not to exceed $15,000.00, that should come<br />

from the EA Promo Fund.<br />

Motion passed.<br />

ACTION The Chair indicated the need for <strong>Board</strong> approval that must pass by<br />

2/3 vote to hear the Membership Committee motion.<br />

Action passed.<br />

MOTION # 10 The Membership and Chapter Development Committee moved<br />

that a letter be sent to the United Way and to the IRS expressing<br />

CSEA’s position and asking for removal <strong>of</strong> this marketing piece<br />

and any other marketing materials that contain the inflammatory<br />

language. If CSEA could partner with any other agencies it<br />

would add to the force <strong>of</strong> our protest.<br />

20


<strong>Board</strong> <strong>of</strong> Directors Meeting Minutes – September 26-27, 2009<br />

Page 5<br />

AMENDMENT It was moved to amend the motion to name the recipient <strong>of</strong> the<br />

letter to be the Internal Revenue Service and that the letter<br />

should state that the Internal Revenue Service shall be<br />

responsible for removing the "language" from their VITA<br />

Partners literature.<br />

Amendment passed.<br />

QUESTION CALLED Motion passed.<br />

MOTION # 10 As amended, the Membership and Chapter Development<br />

Committee moved that a letter be sent to the United Way and to<br />

the IRS expressing CSEA’s position and asking for removal <strong>of</strong><br />

this marketing piece and any other marketing materials that<br />

contain the inflammatory language. If CSEA could partner with<br />

any other agencies it would add to the force <strong>of</strong> our protest.<br />

7. UNFINISHED BUSINESS<br />

There was no unfinished business to come before the <strong>Board</strong>.<br />

8. NEW BUSINESS<br />

ACTION The Chair called for requests from any Director for an agenda item.<br />

There were none.<br />

ACTION The Chair called attention to hosting <strong>of</strong> future Annual meetings.<br />

MOTION # 11 The Director <strong>of</strong> the San Gabriel Valley Chapter moved that the<br />

<strong>Board</strong> approve the idEAl <strong>of</strong>fer for the 2011 Annual Meeting with<br />

the idEAl host being the San Gabriel Valley Chapter.<br />

Motion was seconded and passed.<br />

MOTION # 12 The Director <strong>of</strong> Far Northern <strong>California</strong> Chapter moved that the<br />

<strong>Board</strong> <strong>of</strong> Directors approve the Far Northern <strong>California</strong> Chapter<br />

as host <strong>of</strong> the 2012 Annual Meeting.<br />

Motion was seconded and passed.<br />

9. REPORTS<br />

ACTION The Chair asked if there were any questions with regards to the<br />

reports provided on agenda item number 9. There were none.<br />

21


<strong>Board</strong> <strong>of</strong> Directors Meeting Minutes – September 26-27, 2009<br />

Page 5<br />

10. ADJOURNMENT<br />

ACTION There being no further business to come before the <strong>Board</strong>, the Chair<br />

adjourned the meeting at 2:00 p.m., until 8:00 a.m. on Saturday,<br />

January 9, 2010 at the Holiday Inn Capitol Plaza, Sacramento, CA.<br />

Respectfully submitted,<br />

Gregory Cash, EA<br />

Secretary<br />

Approved: Date:<br />

22


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation to approve the 2010-2011 Audit Committee Action Plans.<br />

Recommendation<br />

The Audit Committee recommendations approval <strong>of</strong> its 2010-2011 Action Plans.<br />

Background<br />

The following Action Plans were reviewed and approved by the Audit Committee at its September<br />

meeting for the 2010-2011 fiscal year.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

7.1 To preserve the assets <strong>of</strong> the <strong>Society</strong>.<br />

AUDIT COMMITTEE<br />

RECOMMENDATION<br />

5.B.IV.<br />

• The report <strong>of</strong> the Committee should be received no later than the January <strong>Board</strong> <strong>of</strong> Directors<br />

meeting <strong>of</strong> each year.<br />

• The Report to Those Charged with Governance, also called the SAS 114 letter, should be<br />

provided to the <strong>Board</strong> no later than the January <strong>Board</strong> meeting <strong>of</strong> each year.<br />

• The Report on Significant Deficiencies in Internal Control, also called the SAS 112 letter, if<br />

presented, should be provided to the <strong>Board</strong> no later than the January <strong>Board</strong> meeting <strong>of</strong> each<br />

year.<br />

• The Management Recommendation Letter, if presented, should be provided to the <strong>Board</strong> no<br />

later than the January <strong>Board</strong> meeting <strong>of</strong> each year.<br />

• Review internal examination procedures for the CSEA Chapters.<br />

• Review Chapter reporting once a year to improve conformity.<br />

• Review the applicable Federal and State returns for CSEA, PAC and unincorporated<br />

Chapters prior to filing.<br />

23


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation to approve the 2010-2011 Bylaws Committee Action Plans.<br />

Recommendation<br />

The Bylaws Committee recommendations approval <strong>of</strong> its 2010-2011 Action Plans.<br />

Background<br />

The following Action Plans were reviewed and approved by the Bylaws Committee at its September<br />

meeting for the 2010-2011 fiscal year.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

7.1 To provide for the effective and efficient governance and management <strong>of</strong> the <strong>Society</strong>.<br />

• Review all Bylaws changes, requests.<br />

• Present legally accepted proposed Bylaws changes to the BOD.<br />

7.2 Assist Chapters in reviewing and updating their bylaws in order to bring them into<br />

conformance with CSEA Bylaws.<br />

• Communicate with Chapters regarding up-to-date bylaws.<br />

• Review Chapter bylaws as submitted.<br />

• Communicate with Chapter following bylaws review.<br />

• Review Caucus Rules.<br />

7.3 Provide oversight to Chapters in facilitating signatory <strong>of</strong> Chapter Affiliation Agreement.<br />

• Communicate with Chapters in completing the signing <strong>of</strong> all Affiliation Agreements and<br />

Addendums.<br />

24<br />

BYLAWS COMMITTEE<br />

RECOMMENDATION<br />

5.B.II.


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation to approve the 2010-2011 Ethics & Pr<strong>of</strong>essional Conduct Committee Action Plans.<br />

Recommendation<br />

The Ethics & Pr<strong>of</strong>essional Conduct Committee recommendations approval <strong>of</strong> its 2010-2011 Action<br />

Plans.<br />

Background<br />

The following Action Plans were reviewed and approved by the Ethics & Pr<strong>of</strong>essional Conduct<br />

Committee at its September meeting for the 2010-2011 fiscal year.<br />

Goal # 1<br />

To enhance the visibility and recognition <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> as the preferred tax pr<strong>of</strong>essionals and to<br />

promote CSEA Members to the general public.<br />

Action Plans:<br />

To continually evaluate all the programs under the Committee’s supervision and recommend program<br />

modifications as appropriate.<br />

1.1 Handle all complaints received to project a positive image regarding <strong>Enrolled</strong> <strong>Agents</strong>.<br />

• Ensure the established timelines are kept.<br />

1.2 Ensure there is a magazine insertion in each issue <strong>of</strong> the CSEA magazine<br />

• Identify responsible individual for each issue.<br />

1.3 Ensure that there are a number <strong>of</strong> trained investigators should they be needed.<br />

• Ensure ongoing availability <strong>of</strong> trained investigators.<br />

• Ensure trained investigators receive updated training.<br />

25<br />

ETHICS & PROFESSIONAL<br />

CONDUCT COMMITTEE<br />

RECOMMENDATION<br />

5.B.III.


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation to approve the 2010-2011 Executive Committee Action Plans.<br />

Recommendation<br />

The Executive Committee recommendations approval <strong>of</strong> its 2010-2011 Action Plans.<br />

Background<br />

5.B.IV.<br />

The following Action Plans were reviewed and approved by the Executive Committee at its September<br />

meeting for the 2010-2011 fiscal year.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

To continually evaluate all the programs under the Committee’s supervision and recommend program<br />

modifications as appropriate.<br />

7.1 Perform EVP’s annual evaluation.<br />

� Evaluate EVP’s performance based on the <strong>Board</strong> adopted Ends Policies.<br />

7.2 Implement the Succession Plan during the year as outlined.<br />

EXECUTIVE COMMITTEE<br />

RECOMMENDATION<br />

� Review Search Committee Charter<br />

� Review the Plan at the September meeting ensuring implementation<br />

� Establish necessary dates and timelines<br />

� Finalize recommendation for hiring <strong>of</strong> EVP for the May 2011 <strong>Board</strong> meeting.<br />

26


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation to approve the 2010-2011 Finance and Budget Committee Action Plans.<br />

Recommendation<br />

The Finance and Budget Committee recommends approval <strong>of</strong> its 2010-2011 Action Plans.<br />

Background<br />

The following Action Plans were reviewed and approved by the Finance and Budget Committee at its<br />

September meeting for the 2010-2011 fiscal year.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

7.1 Develop and present to the May 2011 <strong>Board</strong> meeting a proposed budget for the 2011-<br />

2012 <strong>Society</strong> year for all <strong>Society</strong> funds.<br />

• Request 2011-2012 budget proposals from <strong>Board</strong> <strong>of</strong> Directors and Committee Chairs.<br />

• Deadline for 2011-2012 budget proposals.<br />

• Annual budget meeting.<br />

• Present proposed 2011-2012 budget to <strong>Board</strong> <strong>of</strong> Directors.<br />

7.2 Review the method <strong>of</strong> demonstration to the <strong>Board</strong> and committees on how the budget<br />

aligns with the Strategic Plan.<br />

• Evaluation/enhancement ongoing.<br />

FINANCE AND BUDGET<br />

COMMITTEE<br />

RECOMMENDATION<br />

27<br />

5.B.IV.


<strong>Board</strong> <strong>of</strong> Directors<br />

Legislative Affairs Committee (LEG)<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Legislative Affairs Committee 2010-2011 Action Plans<br />

Recommendation<br />

The Legislative Affairs Committee recommends the <strong>Board</strong> approve their 2010-2011 Action Plans as<br />

outlined below.<br />

Goal # 2<br />

To be an effective voice in advocacy for the rights <strong>of</strong> taxpayers and <strong>Enrolled</strong> <strong>Agents</strong> before all State<br />

levels <strong>of</strong> legislative and regulatory agencies and Federal agencies as deemed necessary.<br />

Action Plans:<br />

5.B.VI.<br />

2.1 Continue to develop a “grassroots” program in an effort to encourage Members to<br />

establish relationships with their legislators and increase legislators’ awareness <strong>of</strong> the<br />

EA designation.<br />

• Maintain a “grassroots” program to ensure every legislator in <strong>California</strong> is familiar with EAs<br />

and our legislative agenda.<br />

2.2 Develop background papers identified by the <strong>Board</strong> approved positions.<br />

2.3 Participate in the CTEC Sunset Review Hearings as necessary.<br />

2.4 Conformity Task Force<br />

COMMITTEE<br />

REPORTS<br />

2.5 Develop an advance written communication, followed by a physical presence at the<br />

annual Franchise Tax <strong>Board</strong> Bill <strong>of</strong> Rights Meeting.<br />

28


LEG 2009-2010 Action Plans January 10 – 11, 2009<br />

Page 2<br />

Goal # 4<br />

To provide effective communication with Members and the public.<br />

Action Plans:<br />

4.1 Increase Members’ involvement and knowledge <strong>of</strong> the Committee’s activities by<br />

maintaining a Member awareness program.<br />

• Publish articles in <strong>California</strong> <strong>Enrolled</strong> Agent on the activities <strong>of</strong> the Committee, staff and<br />

legislative advocate. Have a member <strong>of</strong> the Committee volunteer to coordinate Legislative<br />

articles.<br />

• Distribute similar information via the CSEA monthly email newsletter BEAcon.<br />

4.2 To effectively communicate tax related information to Members on a timely basis.<br />

• Provide periodic email alerts and articles in the CSEA magazine reporting results/actions <strong>of</strong><br />

Liaison and other regulatory agency meetings.<br />

Goal # 6<br />

To strengthen CSEA/NAEA/Chapter partnerships.<br />

Action Plans:<br />

6.1 Develop a strategy to improve grassroots efforts at the Chapter level.<br />

6.2 Work with IRS (local and national), NAEA, and CSEA’s local Chapters to ensure the most<br />

effective CSEA/IRS relationship.<br />

29


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

5.B.VII.<br />

Recommendation to approve the 2010-2011 Membership & Chapter Development Committee Action<br />

Plans.<br />

Recommendation<br />

The Membership & Chapter Development Committee recommendations approval <strong>of</strong> its 2010-2011<br />

Action Plans.<br />

Background<br />

The following Action Plans were reviewed and approved by the Membership & Chapter Development<br />

Committee during a conference call on November 3, 2009 for the 2010-2011 fiscal year.<br />

Goal # 5<br />

To identify and meet the current and future needs <strong>of</strong> Members.<br />

Action Plans:<br />

MEMBERSHIP & CHAPTER<br />

DEVELOPMENT COMMITTEE<br />

RECOMMENDATION<br />

5.1 To provide and maintain workable mechanisms for identifying and addressing Member<br />

needs.<br />

• Implement a mechanism for information sharing among and between Chapters and<br />

CSEA such as membership share shops or quarterly Chapter membership conference<br />

calls.<br />

• Identify specific Member issues and individual Members willing to serve on<br />

subcommittees or task forces focused on solutions.<br />

• Oversee the development and maintenance <strong>of</strong> a vibrant mechanism for Member<br />

suggestions and feedback on the CSEA Website that funnels communication directly to<br />

an appropriate and responsive resource.<br />

• Create a task force to identify and evaluate new ideas or proposals for new Member<br />

programs.<br />

5.2 To provide active and continuous support for the various CSEA committees.<br />

• Search for opportunities for joint sponsorship <strong>of</strong> programs benefiting the membership.<br />

• Identify and promote the actions <strong>of</strong> other committees as recognized Member benefits.<br />

30


Membership Committee 2010-2011 Action Plans<br />

Page 2<br />

Goal # 6<br />

To support and strengthen CSEA/NAEA/Chapter partnerships.<br />

Action Plans:<br />

6.1 To identify opportunities for CSEA, Chapters and NAEA to work together on any mutually<br />

beneficial program or event.<br />

• Develop a means for CSEA and local Chapters to partner with NAEA to establish a more<br />

highly visible presence at IRS Tax Forums in <strong>California</strong> and Nevada.<br />

• Integrate the benefits <strong>of</strong> membership at the national, state and local Chapter level into<br />

one message that promotes the enhanced value <strong>of</strong> dual membership.<br />

6.2 To support local Chapter efforts by providing information and CSEA resources.<br />

Goal # 8<br />

• Encourage and support local Chapter efforts to develop and implement programs to<br />

attract and provide service to Members.<br />

• Review the process to provide timely status updates on new Members, suspensions and<br />

terminations to ensure its effectiveness.<br />

To ensure a stable and growing membership.<br />

Action Plans:<br />

8.1 To constantly seek out opportunities to promote Membership and facilitate the<br />

application process.<br />

• To review and evaluate the promotion efforts on a continual basis to recommend<br />

necessary changes.<br />

• To continually identify new ways to reach out to SEE passers.<br />

8.2 To attract and retain Members by continuous efforts to increase Member benefits<br />

• Work with Chapters to create effective ongoing programs for the retention and<br />

recruitment <strong>of</strong> Members to ensure continuing membership growth on an annual basis.<br />

31


<strong>Board</strong> <strong>of</strong> Directors<br />

Nominating Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Nominating Committee 2010-2011 Action Plans.<br />

Recommendation<br />

5.B.VIII.<br />

The Nominating Committee recommends the <strong>Board</strong> approve their 2010-2011 Action Plans as outlined<br />

below.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

BOARD ACTION<br />

7.1 To provide for the effective and efficient governance and management <strong>of</strong> the <strong>Society</strong><br />

• Review Charge to the Committee and Procedures<br />

• Committee timeline, candidate requests, potential interview questions and topics; discuss<br />

confidential nature <strong>of</strong> Committee’s work, responsibility <strong>of</strong> Committee members, and criteria<br />

for selection process<br />

• Verify eligibility <strong>of</strong> potential candidates<br />

• Conduct potential candidate interviews<br />

• Report to <strong>Board</strong><br />

• Letter to <strong>Board</strong> <strong>of</strong> Directors giving list <strong>of</strong> candidates (if not announced at <strong>Board</strong> <strong>of</strong> Directors<br />

meeting)<br />

• Letter to nominees requesting candidate statement for magazine<br />

• Prepare letter from Chair regarding candidates running from the floor for magazine<br />

32


Nominating Committee 2010-2011 Action Plans<br />

Page 2<br />

7.2 To increase the Committee’s awareness <strong>of</strong> all potential candidates<br />

• Article to CSEA for September issue <strong>of</strong> magazine<br />

• Candidate solicitation letter<br />

• Follow up to candidate solicitation letter<br />

• Names <strong>of</strong> potential candidates to staff<br />

• Fax roster <strong>of</strong> potential candidates to Committee Members<br />

• Review responses to request for potential candidates<br />

• Follow-up telephone calls to potential candidates<br />

• Send letter to schedule interview appointment<br />

• Nomination form to <strong>Board</strong> <strong>of</strong> Directors meeting for Committee Members<br />

• List to Presidential nominee <strong>of</strong> those expressing interest in serving on committees<br />

• Inform interviewed candidates <strong>of</strong> decision<br />

• Follow-up letters to interviewed candidates<br />

33


<strong>Board</strong> <strong>of</strong> Directors<br />

Political Action Committee<br />

January 9-10, 2009 <strong>Board</strong> Meeting<br />

Subject<br />

PAC 2010-2011 Action Plans<br />

Recommendation<br />

PAC recommends the <strong>Board</strong> approve their 2010-2011 Action Plans as outlined below.<br />

Action Plans:<br />

2.1 Assist Legislative Affairs Committee to the extent requested with grassroots efforts.<br />

2.2 To meet the $10,000 fundraising goal for 2009 by sponsoring a raffle and providing<br />

education and support to Chapter leaders to promote voluntary contributions.<br />

2.3 Maintain a minimum prudent reserve <strong>of</strong> $39,000.<br />

2.4 Explore partnerships with NAEA PAC to raise awareness <strong>of</strong> the value <strong>of</strong> PACs to<br />

<strong>Enrolled</strong> <strong>Agents</strong>.<br />

34<br />

COMMITTEE REPORTS<br />

5.B.IX.


<strong>Board</strong> <strong>of</strong> Directors<br />

Pr<strong>of</strong>essional Education Production Committee (PEPCO)<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

PEPCO 2010-2011 Action Plans.<br />

Recommendation<br />

PEPCO recommends the <strong>Board</strong> approve their 2010-2011 Action Plans as outlined below.<br />

Background<br />

5.B.X.<br />

The following Action Plans were reviewed and approved by PEPCO via conference call on October 20,<br />

2009 for the 2010-2011 fiscal year.<br />

Goal # 3<br />

To provide educational opportunities and resources to assist our Members in their pr<strong>of</strong>essional<br />

growth<br />

Action Plan:<br />

To continually evaluate all the programs under the Committee’s supervision and recommend<br />

program modifications as appropriate.<br />

3.1 Super Seminar<br />

• Review and evaluate most recent seminar<br />

• Analyze data from evaluations for changes<br />

• Request for volunteers to assist with registration and speaker introductions<br />

3.2 <strong>California</strong> State Tax Agency Representation (C-STAR)<br />

• Review and evaluate most recent C-STAR<br />

• Analyze data from evaluations for changes<br />

• Provide onsite assistance as needed<br />

35<br />

BOARD ACTION


3.3 CPE Online<br />

• Review and evaluate most recent CPE Online <strong>of</strong>ferings<br />

• Analyze data from evaluations for changes<br />

• Determine sessions to be included from Super Seminar sessions<br />

• Identify and get commitment from volunteers to write questions for selected<br />

sessions<br />

• Identify volunteers to review questions to ensure accuracy and compatibility with materials<br />

• Evaluate continuation <strong>of</strong> program<br />

3.4 Tax Boat<br />

• Review and evaluate most recent Tax Boat to improve future Tax Boat <strong>of</strong>ferings<br />

• Analyze data from evaluations for changes<br />

• Identify Destination/Dates/Education topic(s) and Speaker(s) for the next Tax Boat<br />

3.5 Tax Practice Management Workshop<br />

• Review and evaluate most recent workshop<br />

• Analyze data from evaluations for changes<br />

• Increase awareness <strong>of</strong> Tax Practice Management Workshop<br />

• Promote to Chapters as a turn-key opportunity workshop.<br />

3.6 digiTAX<br />

• Review and evaluate most recent digiTAX <strong>of</strong>ferings<br />

• Analyze data from evaluations for changes<br />

• Evaluate continuation <strong>of</strong> program<br />

3.7 Education Shareshop<br />

• Review and evaluate most recent shareshop<br />

• Analyze data from evaluations for changes<br />

• Facilitate the sharing <strong>of</strong> the information among Chapters regarding Chapter sponsored<br />

educational events<br />

3.8 Basic Tax Class<br />

• Annually update the provider list, as necessary<br />

3.9 SEE Class<br />

• Annually update the referral system, as necessary<br />

• Notify NAEA whenever changes occur<br />

36


PIA COMMITTEE<br />

Subject<br />

2010-2011 Action Plans<br />

Background<br />

2010-2011 ACTION PLANS<br />

The Public Information & Awareness Committee recommends the <strong>Board</strong> approve their 2010-2011<br />

Action Plans as outlined below.<br />

Goal # 1: To enhance the visibility and recognition <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> as the preferred<br />

tax pr<strong>of</strong>essionals and to promote CSEA Members to the general public.<br />

Action Plans:<br />

1.1 Develop, implement and enhance statewide public awareness programs<br />

5.B.XI<br />

• Study, implement, and expand the Marketing Plan as needed to assist the <strong>Society</strong> in<br />

achieving its Mission, Goals, and Vision.<br />

• Establish successful fundraising programs to ensure the success <strong>of</strong> the EA Promo and<br />

Major Media Marketing (3M) funds.<br />

• Create an ongoing program to use EA Promo Fund contributions for an annual public<br />

awareness campaign.<br />

• Ensure that the Public Disaster Service Subcommittee is staffed and active in each local<br />

Chapter; provide updated materials and training. Promote the Program to the public<br />

through press releases and other appropriate means.<br />

• Review and revise current statewide strategies and programs (such as the radio ads) as<br />

necessary.<br />

1.2 Maximize the use <strong>of</strong> technology to promote <strong>Enrolled</strong> <strong>Agents</strong>.<br />

• Work with the PIA Technology Task Force to investigate and report various new uses <strong>of</strong><br />

technology and help ensure that the <strong>Society</strong> takes advantage <strong>of</strong> all available<br />

technological tools.<br />

• Improve disbursement <strong>of</strong> news releases, press kits, and other <strong>Society</strong> information<br />

electronically.<br />

37


2010-2011 Action Plans<br />

Page 2<br />

1.3 Encourage Members to promote the <strong>Enrolled</strong> Agent status to the general public and the<br />

media.<br />

• Recommend the establishment <strong>of</strong> a <strong>Society</strong> award to recognize the PIA efforts <strong>of</strong><br />

individuals and/or Chapters.<br />

• Identify and share new ideas for the promotion and marketing <strong>of</strong> the EA designation and<br />

the benefits <strong>of</strong> membership in CSEA.<br />

• Create additional “canned speeches” and promote the CSEA SpEAkers BurEAu to make<br />

presentations to groups around the state, including schools.<br />

• Create new ways to encourage use <strong>of</strong> ‘The’ Tax Pr<strong>of</strong>essional” and the “We SpEAk Tax”<br />

service mark as a promotional tool for CSEA Members<br />

1.4 Promote the desirability <strong>of</strong> becoming an <strong>Enrolled</strong> Agent as a career choice.<br />

• Work with the Membership & Chapter Development Committee and CSEA Education<br />

Foundation Scholarship Committee to promote the EA designation to non-EA tax<br />

pr<strong>of</strong>essionals and to students interested in a financial or accounting career.<br />

1.5 Promote the awareness <strong>of</strong> the designation <strong>of</strong> <strong>Enrolled</strong> Agent to federal and state taxing<br />

agencies and pr<strong>of</strong>essional tax and accounting organizations.<br />

• Promote the EA designation to pr<strong>of</strong>essional tax and accounting organizations as well as<br />

taxing and regulatory agencies.<br />

Goal # 4: To provide effective communication with Members and the public.<br />

4.1 Promote the various PIA activities <strong>of</strong> the <strong>Society</strong> through the available CSEA channels<br />

<strong>of</strong> communication.<br />

• Work with the Chapters to ensure thorough, effective use <strong>of</strong> the <strong>Society</strong>’s press releases<br />

and press kits.<br />

• Provide and promote Member “Tax Experts” for the use <strong>of</strong> print, broadcast and<br />

electronic media.<br />

• Work with staff to create a Client Tax Newsletter to appear in a fall issue <strong>of</strong> <strong>California</strong><br />

<strong>Enrolled</strong> Agent.<br />

38


<strong>Board</strong> <strong>of</strong> Directors<br />

Executive Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

2010-2011 Meeting Schedule<br />

Recommendation<br />

The Executive Committee recommends approval <strong>of</strong> the meeting schedule as follows.<br />

Background<br />

The Executive Committee is responsible for oversight <strong>of</strong> the presentation to the <strong>Board</strong> regarding <strong>Board</strong><br />

meeting dates for the next fiscal year. This occurs at the January meeting each year to provide staff the<br />

opportunity to make necessary hotel arrangements and allow individuals planning to be on the <strong>Board</strong> to<br />

finalize their calendars.<br />

Description<br />

Meetings already scheduled for the remainder <strong>of</strong> the 2009-2010 fiscal year follow.<br />

2009 - 2010<br />

Fri-Mon. January 8-10, 2010 Sacramento, <strong>California</strong><br />

Friday January 8 Jim Stern Legislative Day<br />

Executive Committee Meeting<br />

Chairs Council<br />

Saturday January 9 <strong>Board</strong> & Committee Meetings<br />

<strong>Board</strong> Meeting<br />

Finance & Budget Meeting - approximately ½ hour<br />

following <strong>Board</strong> adjournment<br />

Mon-Wed. May 10-12, 2010 Las Vegas “A” Super Seminar, Flamingo Las<br />

Vegas, Las Vegas, NV<br />

Thurs.-Sat. May 13-15, 2010 Las Vegas “B” Super Seminar,<br />

Flamingo Las Vegas, Las Vegas, NV<br />

Mon.-Sat. May 31 – June 5, 2010 Grand Sierra Resort and Casino, Reno, Nevada<br />

39<br />

BOARD<br />

ACTION<br />

5.C.


Monday May 31 Executive Committee<br />

Chairs Council<br />

Tuesday June 1 <strong>Board</strong> & Committee Meetings<br />

Wednesday June 2 <strong>Board</strong> Meeting<br />

Thurs.-Sat. June 3-5 Reno Super Seminar, Reno, NV,<br />

Grand Sierra Hotel and Casino<br />

Tues.-Sun. June 22-27, 2010 CSEA 2010 Annual Meeting<br />

DoubleTree Hotel Sonoma Wine County,<br />

Rohnert Park, CA<br />

Tuesday June 22 Education<br />

Wednesday June 23 Education<br />

Jim Reed Memorial Golf Tournament<br />

Bowling Tournament<br />

Thursday June 24 Education<br />

General Session<br />

CSEA Caucus (if needed)<br />

Town Hall Meeting (time permitting)<br />

Grand Banquet Reception<br />

Award Presentations<br />

Grand Banquet / Installation<br />

Friday June 25 Member Breakfast<br />

Education<br />

Chapter Presidents Workshop<br />

New CSEA Director Orientation<br />

Executive Committee Meeting<br />

Chairs Council<br />

Saturday June 26 <strong>Board</strong> <strong>of</strong> Directors Meeting & Orientation<br />

Committee Meetings<br />

Sunday June 27 <strong>Board</strong> Meeting<br />

2010 - 2011<br />

Fri.-Sun. September 24-26, 2010 Sacramento, <strong>California</strong><br />

Friday September 24 State Tax Agencies Liaison Meeting<br />

Executive Committee Meeting<br />

Chairs Council<br />

Saturday September 25 <strong>Board</strong> & Committee Meetings<br />

Sunday September 26 <strong>Board</strong> Meeting<br />

Fri-Mon. January 7-9, 2011 Sacramento, <strong>California</strong><br />

Friday January 7 Jim Stern Legislative Day<br />

Executive Committee Meeting<br />

Chairs Council<br />

Saturday January 8 <strong>Board</strong> & Committee Meetings<br />

Sunday January 9 <strong>Board</strong> Meeting<br />

Finance & Budget Meeting - approximately ½ hour<br />

following <strong>Board</strong> adjournment<br />

40


Tues-Thurs. May 10-12, 2011 Las Vegas Super Seminar, Bally’s, Las Vegas,<br />

NV<br />

Mon.-Sat. May 30 – June 4, 2011 Grand Sierra Resort and Casino, Reno, Nevada<br />

Monday May 31 Executive Committee<br />

Chairs Council<br />

Tuesday May 31 <strong>Board</strong> & Committee Meetings<br />

Wednesday June 1 <strong>Board</strong> Meeting<br />

Thurs.-Sat. June 2-4 Reno Super Seminar, Reno, NV,<br />

Grand Sierra Hotel and Casino<br />

Tues.-Sun. June 21-26, 2011 San Gabriel Valley Chapter area<br />

Tuesday June 21 CSEA Annual Meeting<br />

Education<br />

Wednesday June 22 Education<br />

Jim Reed Memorial Golf Tournament<br />

Thursday June 23 Education<br />

General Session<br />

CSEA Caucus (if needed)<br />

Town Hall Meeting (time permitting)<br />

Grand Banquet Reception<br />

Award Presentations<br />

Grand Banquet / Installation<br />

Friday June 24 Member Breakfast<br />

Education<br />

Chapter Presidents Workshop<br />

New CSEA Director Orientation<br />

Executive Committee Meeting<br />

Chairs Council<br />

Saturday June 25 <strong>Board</strong> <strong>of</strong> Directors Meeting & Orientation<br />

Committee Meetings<br />

Sunday June 26 <strong>Board</strong> Meeting<br />

41


SPECIAL ORDER OF BUSINESS<br />

42


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Approval <strong>of</strong> 2008 – 2009 Audit<br />

Recommendation<br />

The Audit Committee recommends approval <strong>of</strong> the 2008 – 2009 Audited Financial Statements as<br />

presented.<br />

Background<br />

Ms. Debbie McCardell-Ask, CPA <strong>of</strong> John Waddell & Company, CPAs presented the draft <strong>of</strong> the<br />

following reports to the Audit Committee at the September 2009 meeting. There is no Management<br />

Recommendation Letter being presented since the auditors did not find any items <strong>of</strong> concern.<br />

Description<br />

The 2008 – 2009 Audited Financial Statements are on the following pages for your review.<br />

43<br />

AUDIT COMMITTEE<br />

RECOMMENDATION<br />

6.A.


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Recommendation regarding Customer Relationship Management (CRM) s<strong>of</strong>tware.<br />

Recommendation<br />

The Executive Committee will have an in-depth review <strong>of</strong> the CRM s<strong>of</strong>tware proposal and will make its<br />

recommendation at the <strong>Board</strong> meeting if one is forthcoming.<br />

Background<br />

MemberMax, CSEA’s current CRM s<strong>of</strong>tware and CYMA, CSEA’s accounting package, are fully<br />

depreciated. The MemberMax s<strong>of</strong>tware has not been as easy or flexible to use. Any needed changes<br />

take two to four weeks with additional costs incurred for any fix needed. Many staff members are still<br />

not capable <strong>of</strong> extracting reports or sending group emails even though additional funds were approved<br />

a few years ago for additional training. Any changes that need to be made requiring specific<br />

programming must be written by the MemberMax employees since the code and s<strong>of</strong>tware are<br />

proprietary. CYMA works well but we have reached the point where major upgrades will have to be<br />

made to keep it viable, including an upgrade <strong>of</strong> F9 which CYMA is now running with. However, the<br />

CYMA s<strong>of</strong>tware, which is six years old, and MemberMax s<strong>of</strong>tware, which is four years old, are not<br />

integrated. This means that staff members spend a significant amount <strong>of</strong> time duplicating data input<br />

within each system. The Finance Coordinator must wait for accounting information regarding both<br />

membership dues and registration information for CSEA events from MemberMax to be able to finalize<br />

any accounting period instead <strong>of</strong> having immediate access to the data to complete financials more<br />

quickly.<br />

Following review <strong>of</strong> s<strong>of</strong>tware packages that would provide the needed functions, the IT Administrator is<br />

recommending the purchase <strong>of</strong> Micros<strong>of</strong>t Dynamics. It is fully integrated with all web-based features<br />

which includes both GP (Great Plains accounting package) and CRM (customer relationship<br />

management) which is fully integrated with GP that will eliminate duplicate work for both membership<br />

and accounting functions with appropriate levels <strong>of</strong> training so the program can be optimized by all staff<br />

members. Timeline – GP would start to be implemented as soon as approval is received from the<br />

<strong>Board</strong>, which would allow for side-by-side capabilities until the fiscal year is closed for audit and<br />

assurance that everything is running appropriately. Implementation <strong>of</strong> CRM would take place following<br />

all registration and reporting required for Super Seminar 2010, after the close <strong>of</strong> the fiscal year.<br />

Micros<strong>of</strong>t Dynamics is not a proprietary package that will necessitate any specialized programming that<br />

staff can’t do once the package is implemented. Changes can be done internally using commonly<br />

recognized programming language.<br />

Highlights <strong>of</strong> Micros<strong>of</strong>t Dynamics provided by Business-Solutions.com<br />

56<br />

EXECUTIVE COMMITTEE<br />

RECOMMENDATION<br />

6.B.


• Highly customizable CRM application/platform.<br />

• Familiar Micros<strong>of</strong>t Outlook-like user interface.<br />

• Robust reporting engine for sharing between users in a variety <strong>of</strong> formats, including Excel,<br />

HTML, PDF, XML and CSV.<br />

• 2009 CRM Market Leader - ROI Awards<br />

• CRM Magazine Leader, 2008 - Enterprise, Midmarket, and BI<br />

Micros<strong>of</strong>t Dynamics for customer relationship management empowers employees to boost sales<br />

(registrations), satisfaction, and service with automated CRM that’s easy to use, customize, and<br />

maintain. Micros<strong>of</strong>t Dynamics business s<strong>of</strong>tware <strong>of</strong>fers a wide spectrum <strong>of</strong> feature-rich, affordable CRM<br />

solutions to help companies meet their specific needs.<br />

The Micros<strong>of</strong>t Dynamics CRM suite <strong>of</strong> products provides solutions around Sales Force Automation,<br />

Customer Service and Marketing.<br />

Sales Force Automation - Clients can get their sales force quickly up to speed with the advanced but<br />

easy-to-use features <strong>of</strong> Micros<strong>of</strong>t Dynamics CRM. Customers can take advantage <strong>of</strong> a highly intuitive<br />

interface and embedded Micros<strong>of</strong>t Office capabilities to boost sales (registration) productivity,<br />

streamline sales cycles, automate lead management, and gain insights to drive more sales. The Sales<br />

Force Automation solution supports the following functions: Planning, Leads, Opportunities, Accounts,<br />

Productivity, Pipeline, Workflows, Mobility, and Analytics.<br />

Customer Service - With Micros<strong>of</strong>t Dynamics CRM customer service solutions, clients can transform<br />

customer (Member) service into a strategic asset. With a 360-degree view <strong>of</strong> the customer, agents can<br />

resolve issues quickly and reduce handling times with advanced customer service s<strong>of</strong>tware. By<br />

automated processes, clients can also reduce costs and help to ensure consistent customer service is<br />

delivered across all touch-points. The Customer Service solution supports the following functions:<br />

Accounts, Cases, Contracts, Knowledge Base, Scheduling, Workflows, Mobility, and Analytics.<br />

Marketing - With marketing management and automation s<strong>of</strong>tware from Micros<strong>of</strong>t Dynamics CRM, it<br />

helps customers to market more effectively, improve productivity, and gain actionable insight into<br />

marketing campaigns. The Marketing solution supports the following functions: Data, Segmentation,<br />

Planning, Execution, Events, Response, Internet Marketing, Productivity, Workflows, Mobility, and<br />

Analytics.<br />

The CRM solutions and capabilities within Micros<strong>of</strong>t Dynamics connect closely to other Micros<strong>of</strong>t<br />

technologies that CSEA already use. This brings together data, helping staff members to answer<br />

Member questions without making the Member wait.<br />

When employees use the CRM functionalities <strong>of</strong> Micros<strong>of</strong>t Dynamics, they work within a familiar<br />

Micros<strong>of</strong>t s<strong>of</strong>tware environment. This helps reduce the distraction <strong>of</strong> having to learn and work with<br />

disparate s<strong>of</strong>tware tools.<br />

Micros<strong>of</strong>t Dynamics solutions are typically implemented by a Micros<strong>of</strong>t partner with the right industry<br />

and technical expertise. Micros<strong>of</strong>t Dynamics CRM and its global community <strong>of</strong> partners <strong>of</strong>fer flexible,<br />

easy-to-use CRM solutions designed for many industries including the not-for-pr<strong>of</strong>it segment such as<br />

CSEA.<br />

We are all aware that s<strong>of</strong>tware only provides the foundation for the work that must be done. The partner<br />

that has been selected for the implementation <strong>of</strong> Micros<strong>of</strong>t Dynamics is CBIZ Technologies. They were<br />

57


created in 1992 as a full-service technology solutions provider. As a member company <strong>of</strong> CBIZ, CBIZ<br />

Technologies has served more than 1,500 clients. More information about CBIZ Technologies can be<br />

found at www.cbiztechnologies.com.<br />

CBIZ Technologies has experienced tremendous growth by focusing on their mission: To form<br />

partnerships with our clients to improve their business operations through the use <strong>of</strong> technology. We<br />

take a team approach to ensure that the right tools are selected followed by comprehensive<br />

implementation, training and ongoing support.<br />

One <strong>of</strong> the crucial pieces to the <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> is providing integration between<br />

all aspects <strong>of</strong> operation. The CRM will handle Member management, booking events, and more. The<br />

Point-<strong>of</strong>-Sale (POS)/Accounting will handle the dues, General Store and payment for events. The<br />

CSEA information system will integrate with technologies, to create a more efficient environment for<br />

employees and increased cost savings and productivity for the <strong>Society</strong>.<br />

Upon successful implementation and integration <strong>of</strong> an information system, CSEA will have<br />

unsurpassed efficiency for the entire organization and a high level customer service to staff, and<br />

Members.<br />

Now comes the difficult part, the cost <strong>of</strong> what is being proposed. The proposal from CBIZ Technologies<br />

is included for your information and a more in-depth understand regarding what is being proposed.<br />

Some additional items <strong>of</strong> note:<br />

• Their hourly rate was reduced to $160/hour and includes the web development (both the<br />

storefront/shopping cart AND the member portal, which are all area we have been struggling<br />

with for sometime), as well as the integration between GP and CRM.<br />

• The licensing pricing and services estimation for the GP project can be reduced substantially if<br />

we remove the Fixed Assets module and the Encore Recurring Billing module. These can<br />

always be added at a later date. Fixed Assets can be tracked in Excel , as it currently is, until<br />

the module is implemented, if ever, and the billing can be done manually (with possibility <strong>of</strong><br />

alerts)…Eliminating these modules from the initial phase would save approximately $11K in<br />

licensing costs and 4-5 days in consulting services (up to $6400).<br />

• Only the s<strong>of</strong>tware licensing and 1 st year support costs are due up front - our services are time<br />

and materials based, and are billed as services are performed.<br />

Item Investment<br />

Micros<strong>of</strong>t Dynamics GP, Third Party Add- $24,290.00<br />

Ons, and 1st Year Support Plans<br />

CBIZ Pr<strong>of</strong>essional Services – Estimated $46,720.00<br />

Implementation <strong>of</strong> GP Solution (292 Median<br />

Hours)<br />

Dynamics GP Project TOTAL $71,010.00<br />

Micros<strong>of</strong>t Dynamics CRM and 1st Year $12,032.20<br />

Support Plans<br />

CBIZ Pr<strong>of</strong>essional Services–Estimated $24,000.00<br />

Implementation <strong>of</strong> CRM Solution (150<br />

Median Hours)<br />

Dynamics CRM Project TOTAL $36,032.20<br />

CBIZ Custom Development Services: $12,800.00<br />

Storefront with Shopping Cart and<br />

58


integration to Dynamics GP; Member Portal<br />

with integration to Dynamics CRM (80<br />

Median Hours)<br />

Grand Total, Dynamics GP & CRM $119,842.20<br />

Of major concern is what an investment like this would do to our cash-flow if it were to be paid for<br />

throughout the implementation process. We are currently investigating financing options through both<br />

CBIZ Technologies and US Bank. Detailed information is currently not available but we will have<br />

specifics for consideration at the meeting.<br />

This is a difficult proposal for the current economic condition <strong>of</strong> the <strong>Society</strong> so it is not being made<br />

lightly. We have been struggling to be able to effectively move forward with more effective and efficient<br />

systems so the Members and Chapters can be better served. Without an additional investment, we will<br />

continue to band-aid things together and spend money on specific projects but they will never get us to<br />

where we need to be in today’s world regarding better customer service for the membership.<br />

59


UNFINISHED BUSINESS<br />

60


NEW BUSINESS<br />

61


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Director’s Request for Agenda Items<br />

Background<br />

Any Director can request an item be placed on the Agenda during this meeting for the <strong>Board</strong>’s<br />

consideration when called for by the Chair.<br />

62<br />

NEW<br />

BUSINESS<br />

8.A.


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 – 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

At the September 2009 <strong>Board</strong> Meeting, the <strong>Board</strong> approved the San Gabriel Valley Chapter to host the<br />

2011 Annual Meeting and the Far Northern Chapter to host the 2012 Annual Meeting. Therefore,<br />

Chapter hosts are needed for the 2013 and 2014 Annual Meetings<br />

Background<br />

At the September 2003 <strong>Board</strong> meeting it was decided that the 2005 and 2006 Annual Meeting would be<br />

held prior to the beginning <strong>of</strong> the Reno Super Seminar. In January 2006, the <strong>Board</strong> approved hosting <strong>of</strong><br />

the Annual Meeting back in a Chapter area.<br />

Description<br />

If your Chapter is willing host either the 2013 or 2014 Annual Meeting, please contact staff. Upon<br />

completion <strong>of</strong> discussions with staff, your Chapter must submit a request in writing to the <strong>Board</strong> for its<br />

consideration to award the honor <strong>of</strong> hosting the Annual Meeting.<br />

Although not inclusive, some <strong>of</strong> the host Chapter Annual Meeting responsibilities include:<br />

• Determine Host Chair and subcommittee Chairs<br />

• Determine theme and logo<br />

• Coordinate onsite registration (volunteers, registration bags, etc.)<br />

• Coordinate Jim Reed Memorial Golf Tournament (golf course, format, times, food and<br />

beverages, contests, prizes, etc.)<br />

• Coordinate Grand Banquet (live band, other entertainment, theme/color, decorate, etc.)<br />

• Coordinate publicity (write and submit articles for the magazine, BEAcon, etc.)<br />

• Coordinate any alternative activities (miniature golf, bowling, etc.)<br />

Special considerations for each Chapter wishing to host the Annual Meeting are:<br />

• CSEA staff retains signatory authority over all contracts unless the host Chapter wishes to pick<br />

up the entire cost for the expenditure.<br />

• The CSEA <strong>Board</strong> approves the overall budget for the Annual Meeting; however, host Chapters<br />

may also have their own individual budget to enhance/supplement expenditures.<br />

• The host Chapter is required to maintain proper records <strong>of</strong> all correspondence and expenditures<br />

for submission to CSEA staff.<br />

63<br />

NEW BUSINESS<br />

8.B.


Annual Meeting Host Chapter<br />

Page 2<br />

Although not inclusive, some <strong>of</strong> CSEA’s responsibilities include:<br />

• Source and secure a venue for the Annual Meeting (includes contract negotiations and signing).<br />

• Work closely with the host Chapter to ensure timelines are adhered to and deadlines are met.<br />

• Determine appropriate room set-ups to accommodate all programs.<br />

• Determine food and beverage for various programs.<br />

• Determine onsite General Session volunteers.<br />

64


REPORTS<br />

65


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

CSEA First Vice President Kim Kastl, EA - Report to <strong>Board</strong> <strong>of</strong> Directors<br />

Background<br />

FIRST VICE PRESIDENT’S<br />

REPORT<br />

9.A.I.<br />

I never expected to have this much fun – but I am! This CSEA gig is really a good one! It is so great<br />

after being involved in the initial planning by President Shaw to see the dynamic work that has begun to<br />

be done by troops <strong>of</strong> CSEA volunteers along with CSEA staff. Policy Governance is in full swing and I<br />

think we have begun to see the advantages <strong>of</strong> having adopted it. Cool. Okay, there’s still a lot to be<br />

done, but progress is being made.<br />

I attended the November NAEA meeting in Washington which was my first NAEA meeting. Day one<br />

there was a presentation on body language by expert Janine Driver. In a very humorous way she<br />

taught us about body language base lines, handshakes, steepling and powerful questions to ask. By all<br />

accounts this was a very influential course as people talked about and used her techniques throughout<br />

the weekend – so be careful I will be evaluating each and every one <strong>of</strong> you in January!<br />

The next day Commissioner Shulman spoke to those in attendance at NAEA on improving service to<br />

make voluntary compliance easier for taxpayers while at the same time enforcing the law to make sure<br />

everyone meets their obligation to pay taxes. Commissioner Shulman stressed several key initiatives<br />

that he wants to accomplish during his tenure. In the face <strong>of</strong> increasing globalization <strong>of</strong> tax<br />

administration, he has stepped up IRS activity on a variety <strong>of</strong> international and corporate tax issues. In<br />

the face <strong>of</strong> an aging workforce, Commissioner Shulman has created the Workforce <strong>of</strong> Tomorrow task<br />

force to ensure that in five years the IRS has the leadership and workforce ready for the next 15 years<br />

and to help make the IRS the best place to work in government. We shall see…<br />

I also attended the APEX (Affiliate Presidents Exchange) meeting where State Presidents from around<br />

the country meet, network, share information and try to solve common problems. It is reassuring to<br />

know that we are all “in this together” and have common purposes. This truly was the highlight <strong>of</strong> the<br />

weekend.<br />

On Sunday, the NAEA <strong>Board</strong> <strong>of</strong> Directors met and resolved with what seemed to be mutual resolution<br />

on the EVP Search Committee issues. I am sure President Shaw will address that in his President’s<br />

Report.<br />

After returning from Washington I immediately turned around and headed to Tokyo, Japan to teach,<br />

visit with and learn more about our Japanese Affiliate. These are truly an amazing group <strong>of</strong> people who<br />

struggle with the same things in their everyday tax practices that we do. The seminar was over three<br />

days with my classes for four hours each morning. No matter how much I prepared I was still surprised<br />

at what they wanted and needed to know. For instance I was asked to give a lesson on the basics <strong>of</strong><br />

estimated taxes. So after going over the beginning to end <strong>of</strong> estimates, projections, etc., I find out that<br />

there is no withholding from wages in Japan and the concept <strong>of</strong> the W-4 was a “foreign concept”☺.<br />

66


Except for this sort <strong>of</strong> difference all in all, their system is quite similar to ours and teaching them was a<br />

lot <strong>of</strong> fun.<br />

Speaking <strong>of</strong> fun, that’s exactly what I had in my <strong>of</strong>f hours and when the seminar was finished. My<br />

husband, Norbert, and I were treated like royalty. On our first day there we were invited to the U.S.<br />

Embassy for lunch and a tour (unusual given security issues). JSEA President Mitsuo Tsuchida, EA<br />

has a contact at the Embassy and we discussed with him the necessity <strong>of</strong> adding CSEA to the list <strong>of</strong><br />

Embassy referral sources when U.S. citizens need help with their taxes. This is particularly important<br />

now that the IRS no longer has an <strong>of</strong>fice at the Embassy. This was well received and I have<br />

maintained that contact since I returned.<br />

We were equally honored on our last day when we were invited to the <strong>of</strong>fice <strong>of</strong> a local accountant, Mr.<br />

Tani, which was facilitated by our prior year CSEA Booster <strong>of</strong> the Year, Fumio Otaki. We discussed<br />

mutual issues in operating tax and accounting <strong>of</strong>fices and I was treated to a tour and full explanation <strong>of</strong><br />

how his <strong>of</strong>fice is run. The best part – each time we entered the <strong>of</strong>fice area all the workers would stand<br />

up and bow. No chance <strong>of</strong> getting that to happen in my <strong>of</strong>fice!<br />

Among the other things we did over our nine days in Japan - we had a fantastic dinner with Mitsuo,<br />

Fumio and some <strong>of</strong> the students from the class (ask me to see the picture). Tomoko Ito and her new<br />

husband, Ko, also showed us around Tokyo which even included a rugby match between the top two<br />

rival universities! We went for walks in beautiful Japanese gardens and visited ancient Shrines and<br />

Temples and had an amazing visit to Mt. Fuji (a.k.a. Fugi-san). All-in-all it was more than worth the<br />

work that went into preparing for the classes and I feel as though I have left true friends behind in<br />

Japan.<br />

As, I write this I am <strong>of</strong>f to Germany to spend the holidays with family and will be returning to<br />

Sacramento four days after my return! I hope that all <strong>of</strong> you have wonderful holidays and are prepared<br />

to head into another productive tax season!<br />

Kim Kastl, EA, CSEA 1 st VP<br />

67


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

CSEA Second Vice President Jean Nelsen, EA - Report to <strong>Board</strong> <strong>of</strong> Directors<br />

Background<br />

SECOND VICE PRESIDENT’S<br />

REPORT<br />

9.A.II.<br />

This is my first report as 2 nd Vice President <strong>of</strong> CSEA. One <strong>of</strong> the things that I am enjoying about my job<br />

as 2 nd Vice President is that I have varied responsibilities and will be involved in many committees and<br />

meetings with many different organizations. I am going to give you a brief description <strong>of</strong> some <strong>of</strong> the<br />

things I have been involved with since the September <strong>Board</strong> Meeting.<br />

In October I attended, along with Sharon Stone Smith, the Franchise Tax <strong>Board</strong> Advisory <strong>Board</strong>. This<br />

was my first opportunity to attend this meeting. The Chair <strong>of</strong> this <strong>Board</strong> is Selvi Stanislaus. Ms.<br />

Stanislaus is a member <strong>of</strong> the CSEA Education Foundation in addition to her duties at the Franchise<br />

Tax <strong>Board</strong>. The other advisory board Members are an impressive group <strong>of</strong> individuals representing<br />

every aspect <strong>of</strong> taxation from education, retired persons, s<strong>of</strong>tware developers, research companies and<br />

yes even those <strong>of</strong> us on the front lines as preparers. During this day we were given reports on the<br />

status <strong>of</strong> pending bills and the possibilities for proposed new legislation. I have done a separate report<br />

on this meeting and you should look for that report for more details.<br />

I am also a Member <strong>of</strong> the E-ACT Task Force-. This Task Force has met via telephone conference in<br />

October and December 2009 and I was pleased to be able to attend both <strong>of</strong> those meetings.<br />

I am the cognizant <strong>of</strong>ficer for PEPCO. This Committee had a conference call meeting in October to<br />

develop and approve the action plans for the 2010-2011 year. In December PEPCO also hosted one <strong>of</strong><br />

their many Education Shareshops. This meeting is where the Education Chairs <strong>of</strong> all <strong>of</strong> the Chapters<br />

have the opportunity to share information with each other. I enjoy getting to know more about each <strong>of</strong><br />

the Chapters and what they are presenting to their Members in the area <strong>of</strong> education.<br />

I am the Chair <strong>of</strong> the TEAR Task Force - It is the responsibility <strong>of</strong> TEAR to review the ways we are<br />

currently using technology and to research ways that we can improve our current systems. In<br />

September the <strong>Board</strong> approved funding for a CSEA branding upgrade and the TEAR Task Force is<br />

working hard to ensure that the information that is on our website is in a format that will give our<br />

Members viable and easy information. We have been reviewing the Site map <strong>of</strong> the current website<br />

with the idea <strong>of</strong> improving the site to where website attendees will be able to find what they need in one<br />

to two mouse clicks. Cliff Weimer was the behind the scenes camera person who created a video<br />

recording <strong>of</strong> the September <strong>Board</strong> Meeting and TEAR is reviewing this process to see if it is a viable<br />

media to allow Members who aren’t in attendance to experience at least a portion <strong>of</strong> our <strong>Board</strong><br />

Meetings. We are also exploring the concept <strong>of</strong> replacing some <strong>of</strong> our Committee and <strong>Board</strong> Meetings<br />

with virtual meetings which would allow Members to attend who don’t have the time to devote<br />

weekends away from their families and businesses.<br />

68


I am also the Vice President <strong>of</strong> the CSEA Education Foundation. The Foundation held a meeting on<br />

October 29 th , 2009. An important aspect <strong>of</strong> the Foundation is the approval <strong>of</strong> the scholarships that are<br />

so important to our Members and potential Members. We were able to accomplish this at that meeting<br />

along with strategizing around marketing <strong>of</strong> the Foundation and the potential for procuring grant<br />

monies.<br />

In October I also spent a very productive day at the CSEA <strong>of</strong>fices along with 1 st Vice President, Kim<br />

Kastl. During this meeting we were able to sit down with CSEA staff members and brainstorm some<br />

ideas that they had regarding the implementation <strong>of</strong> the very ambitious work load that CSEA Members<br />

and staff have undertaken this year.<br />

In November President Shaw chaired a conference call meeting <strong>of</strong> the Chairs Council. I was in<br />

attendance at that meeting along with the Chairs <strong>of</strong> the Committees that I am cognizant <strong>of</strong>ficer <strong>of</strong> which<br />

are PEPCO and Finance and Budget.<br />

I have also been in attendance at some other functions during the last few months where I wasn’t<br />

representing CSEA. I attended the November NAEA <strong>Board</strong> Meeting and have attended several <strong>of</strong> my<br />

Chapter, Golden Gate, <strong>Board</strong> and Dinner meetings.<br />

I hope that you can see what a varied and interesting job it is being an Officer <strong>of</strong> CSEA.<br />

Thank You,<br />

Jean Nelsen, EA<br />

2 nd Vice President<br />

69


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

CSEA Treasurer Alma Guenther, EA - Report to <strong>Board</strong> <strong>of</strong> Directors<br />

Background<br />

9.A.III.<br />

The following preliminary Comparative Statements <strong>of</strong> Financial Position as <strong>of</strong> 10/31/09 and 10/31/08,<br />

preliminary Comparative Statement <strong>of</strong> Activities for PAC as <strong>of</strong> 10/31/09 and 10/31/08, and preliminary<br />

Comparative Statements <strong>of</strong> Changes in Net Assets, for the fiscal periods ended 10/31/09 and 10/31/08<br />

are being presented subject to the Audit Committee's independent verification. It is the hope <strong>of</strong> the<br />

Committee that the reports are simple to read and understand, yet at the same time, provide enough<br />

information that the <strong>Board</strong> can make fiscally responsible decisions. I welcome your feedback regarding<br />

these reports.<br />

Respectfully submitted,<br />

Alma Guenther, EA<br />

CSEA Treasurer<br />

70<br />

TREASURER’S<br />

REPORT


9.A III.1. <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

Comparative Statement <strong>of</strong> Financial Position<br />

All Funds Except PAC October 31<br />

Year to Date Year to Date Difference<br />

2009 2008<br />

ASSETS<br />

Current Assets<br />

Petty Cash 100<br />

100<br />

-<br />

Checking USB Operating Acct (25,087)<br />

(58,331)<br />

33,244<br />

Checking Member Insurance Acct 496<br />

128<br />

368<br />

Savings - USB Money Market 21,470<br />

80,627<br />

(59,157)<br />

Savings - Bank <strong>of</strong> America Money Market 20,438<br />

20,246<br />

192<br />

Savings - Morgan Stanley Operating 310,112<br />

167,657<br />

142,455<br />

Savings - Morgan Stanley Capital Reserve 71,247<br />

70,432<br />

815<br />

Savings - Morgan Stanley LAF 37,862<br />

29,070<br />

8,792<br />

Savings - Morgan Stanley EA Promo/3M 63,224<br />

55,507<br />

7,717<br />

Certificates <strong>of</strong> Deposit 200,183<br />

349,000<br />

(148,817)<br />

Total Cash 700,045<br />

Other Assets<br />

Accounts Receivable 4,432<br />

Inventory 20,015<br />

Prepayments 2,973<br />

Loan to Solano-Napa Chapter 4,200<br />

Intercompany Receivable from Foundation 9,555<br />

Interfund Receivable from PAC 5,377<br />

Total other Assets 46,551<br />

Fixed Assets<br />

Land 102,500<br />

Buildings 446,219<br />

Computers 115,042<br />

Office 71,962<br />

Accumulated Depreciation (338,711)<br />

Net Fixed Assets 397,012<br />

LIABILITIES AND NET ASSETS<br />

Total Assets 1,143,609<br />

Current Payables<br />

A Accounts t Payable P bl<br />

52,489 52 489<br />

Accrued Vacation 49,185<br />

Deferred Revenue 5,763<br />

Miscellaneous Payables 2,642<br />

Intercompany Payable to Foundation 19,651<br />

Interfund Payable to PAC 17,043<br />

Total Liabilities 146,775<br />

Net Assets<br />

Unrestricted<br />

General Fund 454,977<br />

714,436<br />

4,053<br />

24,344<br />

2,175<br />

5,400<br />

45,757<br />

16,841<br />

98,570<br />

102,500<br />

448,894<br />

102,421<br />

71,962<br />

(306,947)<br />

418,830<br />

1,231,836<br />

44 44,737 737<br />

46,355<br />

5,701<br />

1,756<br />

60,285<br />

42,856<br />

201,690<br />

584,158<br />

(14,391)<br />

379<br />

(4,329)<br />

797<br />

(1,200)<br />

(36,201)<br />

(11,465)<br />

(52,018)<br />

-<br />

(2,675)<br />

12,622<br />

-<br />

(31,764)<br />

(21,818)<br />

(88,227)<br />

77,752 752<br />

2,830<br />

62<br />

887<br />

(40,634)<br />

(25,813)<br />

(54,916)<br />

(129,181)<br />

Restricted<br />

Capital Expenditure Fund 267,631<br />

230,677<br />

36,954<br />

Emergency Fund 96,405 79,195 17,210<br />

Legislative Action Fund 44,535<br />

35,466<br />

9,069<br />

EA Promo Campaign Fund 32,441<br />

22,007<br />

10,434<br />

3 M Promo Fund 100,416<br />

78,792<br />

21,624<br />

Membership Insurance Fund 429 (148) 577<br />

Total Net Assets 996,834<br />

Total Liabilities and Net Assets 1,143,609<br />

Change in Current Net Assets 260,048<br />

Accumulated Net Assets From Prior Fiscal Year 736,786<br />

Net Assets 996,834<br />

71<br />

1,030,146<br />

1,231,836<br />

221,387<br />

808,759<br />

1,030,146<br />

(33,312)<br />

(88,228)<br />

38,661<br />

(71,973)<br />

(33,312)<br />

9.A.III.1.


9.A.III.2. <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

Comparative Income Statement<br />

All Funds Except PAC<br />

June 30, 2008 and June 20, 2009<br />

9.A.III.2.<br />

October 31, 2009 October 31, 2008 Difference<br />

DUES - NEW MEMBERS 18,679<br />

6,178<br />

12,501<br />

DUES - RENEWALS 449,374<br />

467,682<br />

(18,308)<br />

DUES - PROFESSIONAL ASSOCIATES 25,400<br />

17,993<br />

7,407<br />

DUES - PROVISIONAL 224<br />

140<br />

84<br />

DUES - ENROLLED AFFILIATES 22,561<br />

23,004<br />

(443)<br />

DUES - PROFESSIONAL AFFILIATES 11,598<br />

9,892<br />

1,706<br />

DUES - INT'L ASSOC 236<br />

-<br />

236<br />

DUES - IEA 929<br />

1,223<br />

(294)<br />

DUES - STUDENT ASSOCIATE 798<br />

777<br />

21<br />

LATE FEES - DUES RENEWAL 4,770<br />

-<br />

4,770<br />

REGISTRATION FEES 44,995<br />

25,910<br />

19,085<br />

CPE FEES 320<br />

975<br />

(655)<br />

CANCELLATION FEES 30<br />

-<br />

30<br />

OPTIONAL MEAL TICKETS 1,494<br />

1,585<br />

(91)<br />

DISPLAY ADVERTISING 5,393<br />

9,623<br />

(4,230)<br />

CLASSIFIED ADVERTISING 60<br />

380<br />

(320)<br />

WEB BANNER ADS- PUBLIC -<br />

239<br />

(239)<br />

WEB REFERRAL FEES -<br />

20<br />

(20)<br />

MERCHANDISE SALES 9,729<br />

11,788<br />

(2,059)<br />

CONTRA- COS MERCHANDISE (729)<br />

(549)<br />

(180)<br />

SHIPPING & HANDLING REVENUE 582<br />

795<br />

(213)<br />

PAC ADMINISTRATION FEES 1,160<br />

1,588<br />

(428)<br />

FOUNDATION ADMINSTRATION FEES 2,725<br />

3,403<br />

(678)<br />

ROYALTIES - UBI -<br />

9<br />

(9)<br />

MEMBER INSURANCE PREMIUMS 11,543 543 22,364 364 (821)<br />

CONTRIBUTIONS - LEG. ACTION FUND 2,210<br />

3,207<br />

(997)<br />

SOLICITATION LETTER DONATIONS - LEG ACTION FUND 4,353<br />

-<br />

4,353<br />

CONTRIBUTIONS - EA PROMO FUND 2,386<br />

3,093<br />

(707)<br />

CONTRIBUTIONS 3 M FUND * (3,230)<br />

-<br />

(3,230)<br />

INTEREST - OPERATIONS 3,111<br />

7,752<br />

(4,641)<br />

INTEREST - LEG. ACTION FUND 104<br />

117<br />

(13)<br />

INTEREST - EA PROMO FUND 206<br />

116<br />

90<br />

MISCELLANEOUS REVENUE 105<br />

635<br />

(530)<br />

Total Revenue 611,116<br />

599,939<br />

11,177<br />

72


9.A.III.2. <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

Comparative Income Statement<br />

All Funds Except PAC<br />

June 30, 2008 and June 20, 2009<br />

9.A.III.2.<br />

Events, Meetings and Travel<br />

FACILITIES RENTAL - OPERATIONS 1,305<br />

AUDIO/VISUAL - OPERATIONS 548<br />

FOOD & BEVERAGE - OPERATIONS 3,695<br />

OPTIONAL MEAL EXPENSES 1,518<br />

REGISTRANT BINDERS 554<br />

PRINTING - OPERATIONS 19,225<br />

ENGRAVING 19<br />

ROYALTIES EXPENSE-SYLLABI 518<br />

ROYALTIES EXPENSE-AUDIO TAPES 316<br />

SPEAKERS PER DIEM 53<br />

SPEAKERS LODGING 1,058<br />

SPEAKERS TRAVEL 3,678<br />

SPEAKERS FEES 2,589<br />

STAFF PER DIEM 297<br />

STAFF LODGING 640<br />

STAFF TRAVEL - OPERATIONS 2,536<br />

STAFF TRAVEL - LEG. ACTION FUND 80<br />

STAFF MISCELLANEOUS 50<br />

VOLUNTEER LODGING 10,445<br />

VOLUNTEER LODGING - LEG ACTION FUND 215<br />

VOLUNTEER TRAVEL OPERATIONS 6,633<br />

VOLUNTEER TRAVEL - LEG. ACTION FUND 583<br />

Total Events, Meetings and Travel 56,555<br />

SALARIES/EXEMPT 163,879<br />

TEMPORARY STAFF -<br />

PAYROLL TAXES 10,657<br />

PENSION PLAN 4,865<br />

HEALTH INSURANCE 12,859<br />

MEMBER DENTAL INSURANCE PREMIUMS 1,477<br />

WORKER'S COMP. INSURANCE 4,146<br />

Total Salaries 197,883<br />

October 31, 2009 October 31, 2008 Difference<br />

73<br />

5,769<br />

732<br />

12,284<br />

1,638<br />

-<br />

19,500<br />

9<br />

1,473<br />

(6)<br />

41<br />

810<br />

-<br />

1,139<br />

400<br />

572<br />

2,519<br />

-<br />

10,252<br />

202<br />

9,183<br />

-<br />

66,517<br />

166,109<br />

1,080<br />

10,781<br />

4,983<br />

13,016<br />

2,088<br />

3,921<br />

201,978<br />

(4,464)<br />

(184)<br />

(8,589)<br />

(120)<br />

554<br />

(275)<br />

10<br />

(955)<br />

322<br />

12<br />

248<br />

3,678<br />

1,450<br />

(103)<br />

68<br />

17<br />

80<br />

50<br />

193<br />

13<br />

(2,550)<br />

583<br />

-<br />

(9,962)<br />

(2,230)<br />

(1,080)<br />

(124)<br />

(118)<br />

(157)<br />

(611)<br />

225<br />

(4,095)


9.A.III.2. <strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

Comparative Income Statement<br />

All Funds Except PAC<br />

June 30, 2008 and June 20, 2009<br />

9.A.III.2.<br />

General Expenses<br />

October 31, 2009 October 31, 2008 Difference<br />

BUSINESS PARK INS., TRASH, MAINTENANCE 1,184<br />

3,231<br />

(2,047)<br />

BUILDING REPAIR & MAINTENANCE 140<br />

486<br />

(346)<br />

INSURANCE 3,839<br />

3,968<br />

(129)<br />

UTILITIES-ELEC., SEWER, WATER 2,100<br />

2,226<br />

(126)<br />

PROFESSIONAL DEVELOPMENT OPERATIONS 219<br />

1,255<br />

(1,036)<br />

PUBLICATIONS/SUBSCRIPTIONS - OPERATIONS 837<br />

683<br />

154<br />

OFFICE SUPPLIES OPERATIONS 2,608<br />

3,264<br />

(656)<br />

OFFICE SUPPLIES - LEG. ACTION FUND 200<br />

-<br />

200<br />

CARTRIDGES & RIBBONS 307<br />

804<br />

(497)<br />

PHOTOCOPY EXPENSE - OPERATIONS 4,882<br />

912<br />

3,970<br />

OFFICE JANITORIAL 1,100<br />

1,450<br />

(350)<br />

TELEPHONE EXPENSE OPERATIONS 2,924<br />

3,029<br />

(105)<br />

POSTAGE & UPS - OPERATIONS 11,432<br />

12,032<br />

(600)<br />

POSTAGE & UPS - LEG ACTION FD 67<br />

-<br />

67<br />

COMPUTER EQUIP/SERVICES 5,724<br />

8,281<br />

(2,557)<br />

COMPUTER-ON LINE SERVICE 2,087<br />

1,906<br />

181<br />

EQUIPMENT MAINTENANCE CONTRACT 384<br />

1,839<br />

(1,455)<br />

PROFESSIONAL FEES OPERATIONS 39,560<br />

46,467<br />

(6,907)<br />

PROFESSIONAL FEES - LEG ACTION FUND -<br />

95<br />

(95)<br />

CREDIT CARD FEES OPERATIONS 7,247<br />

5,865<br />

1,382<br />

CREDIT CARD FEES - MEMBER INSURANCE ACCT 7<br />

-<br />

-<br />

7<br />

CREDIT CARD FEES - LEG ACTION FUND 10<br />

-<br />

10<br />

BANK SERVICE CHARGE FEES 184<br />

180<br />

4<br />

BANK SERVICE CHARGE FEES - LEG ACTION FD 95<br />

-<br />

95<br />

CONTRIBUTION EXPENSE -<br />

150<br />

(150)<br />

CONTINGENCY 75<br />

-<br />

75<br />

DEPRECIATION - OFFICE FURN. & EQUIPMT 3,558<br />

3,558<br />

-<br />

DEPRECIATION - COMPUTER EQUIPMT 1,910<br />

4,564<br />

(2,654)<br />

DEPRECIATION - BUILDING IMPROVEMT 3,950<br />

3,812<br />

138<br />

Total General Expenses 96,630<br />

Total Expenses 351,068<br />

Change in Net Assets 260,048<br />

CAPITAL EXPENDITURES -<br />

110,057<br />

378,552<br />

221,387<br />

3,558<br />

(13,427)<br />

(27,484)<br />

38,661<br />

(3,558)<br />

Cash Flow Surplus / Deficit 260,048<br />

217,829<br />

42,219<br />

-<br />

* There was a dispute regarding the timing <strong>of</strong> the turn in date for 2008-2009 PIA Matching Funds for three Chapters.<br />

It was decided to go ahead and pay these Chapters in fiscal year 2009-2010 for the 2008-2009 expenses.<br />

The negative figure represents the adjustment that had to be made to the 3 M Fund balance since the fund<br />

had already received the balance <strong>of</strong> the undisbursed PIA matching funds at the close <strong>of</strong> fiscal year 2008-2009.<br />

74


9.A.III.3 9.A.III.3<br />

REVENUE:<br />

CALIFORNIA SOCIETY OF ENROLLED AGENTS<br />

POLITICAL ACTION FUND<br />

COMPARATIVE STATEMENT OF ACTIVITIES AS OF OCTOBER 31<br />

Unaudited<br />

2009 2008<br />

YEAR YEAR<br />

TO DATE TO DATE DIFFERENCE<br />

Contributions 2,165 3,105 (940)<br />

Interest 3 777 (774)<br />

Raffle Income 0 480 (480)<br />

Raffle Prize Fund 0 1,970 (1,970)<br />

Solicitation Letter Donations 5,528 0 5,528<br />

TOTAL REVENUE 7,696 6,332 1,364<br />

EXPENSES:<br />

PAC Administration Fees 1,161 1,588 (427)<br />

Taxes 701 1,408 (707)<br />

Staff Travel 0 47 (47)<br />

Office Supplies 394 22 372<br />

Postage 1,852 1,852<br />

Printing 0 326 (326)<br />

Photocopy expense 93 0 93<br />

Telephone expense 32 1 31<br />

Computer On-Line Service 16 0 16<br />

Bank Service Charge Fees 158 173 (15)<br />

Credit Card Fees 10 72 (62)<br />

Bad Debt Expense 0 2,550 (2,550)<br />

Other Pr<strong>of</strong>essional Fees 250 100 150<br />

Contributions paid p from PAC 9,000 , 1,000 , 8,000 ,<br />

TOTAL EXPENSES 13,667 7,287 6,380<br />

CHANGE IN NET ASSETS (5,971) (955) (5,016)<br />

ASSETS:<br />

Cash and Cash Equivalents 87,944 76,016 11,928<br />

Interfund Receivable from General Fund 17,043 42,856 (25,813)<br />

TOTAL ASSETS 104,987 118,872 (13,885)<br />

LIABILITIES:<br />

Interfund Payable to General Fund 5,377 16,841 (11,464)<br />

NET ASSETS:<br />

TOTAL LIABILITIES 5,377 16,841 (11,464)<br />

Accumulated Net Assets 105,581 102,986 2,595<br />

Current Year Net Assets (5,971) (955) (5,016)<br />

TOTAL NET ASSETS 99,610 102,031 (2,421)<br />

TOTAL LIABILITIES & NET ASSETS 104,987 118,872 (13,885)<br />

75


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

2009-2010 Executive Vice President’s Goals<br />

Background<br />

At each <strong>Board</strong> meeting, an update is provided to keep the <strong>Board</strong> fully informed as to staff’s progress<br />

towards the EVP goals, which are aligned within the context <strong>of</strong> the CSEA goals to ensure everyone is<br />

working together toward the same end.<br />

Description<br />

Bold = Current status<br />

Plain text = Status update provided at prior <strong>Board</strong> meetings<br />

EXECUTIVE VICE PRESIDENT<br />

REPORT<br />

1. To enhance the visibility, recognition and preferred acceptance <strong>of</strong> EAs, <strong>Enrolled</strong> <strong>Agents</strong>,<br />

as “The Tax Pr<strong>of</strong>essionals” and to promote CSEA Members to the general public.<br />

9.B.I.<br />

A. Create electronic public service presentations to promote good tax preparation and the<br />

EA designation to the public.<br />

Status:<br />

• Twitter.com/<strong>Enrolled</strong>Agent has been created for EA services.<br />

• Portions <strong>of</strong> the CSEA Client Tax Newsletter have been rewritten as an<br />

electronic bulletin that will be issued through PRNewswire and Pr<strong>of</strong>Net and<br />

through the <strong>Society</strong>’s electronic database beginning in January and<br />

continuing every two weeks. The publication is tentatively titled the<br />

<strong>California</strong> <strong>Enrolled</strong> Agent Tax-EAse Bulletin. Sample copies will be<br />

available at the January meeting.<br />

B. Arrange local interviews for CSEA Officers whenever feasible within each person’s<br />

Chapter area or while visiting other Chapters.<br />

Status:<br />

• Emails and phone calls were made in August for President’s visits; contacts have<br />

been made through CSEA’s PRNewswire Service as well.<br />

• Visit to Senator Mark Wyland set up for President Shaw and Ron Watts, EA,<br />

CSEA Director from Palomar Chapter when Mr. Shaw was in the area.<br />

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2. To be an effective voice in advocacy for the rights <strong>of</strong> taxpayers and <strong>Enrolled</strong> <strong>Agents</strong><br />

before all State levels <strong>of</strong> legislative and regulatory agencies and Federal agencies as<br />

deemed necessary.<br />

A. Include at least one Legislative History/Advocacy article in each issue <strong>of</strong> <strong>California</strong><br />

<strong>Enrolled</strong> Agent.<br />

Status:<br />

• Articles included in August and September editions.<br />

• Articles included in October, November, and December editions and<br />

prepared for the January issue.<br />

B. Develop training materials for the Legislative Affairs Committee and Chapter Legislative<br />

Chairs.<br />

Status:<br />

• Staff met with Aaron Read and Associates to discuss a new program.<br />

Information will be shared with Committee.<br />

C. Increase legislators’ awareness <strong>of</strong> the EA designation.<br />

Status:<br />

• Staff and volunteers attended seven fundraisers supported by CSEA PAC in<br />

August and September.<br />

• Contacts have been established to support follow-up visits in the Chapters and<br />

during CSEA Jim Stern Legislative Day in January.<br />

• Personal correspondence sent to legislative staff with copies <strong>of</strong> magazines<br />

and other materials.<br />

D. Enhance the development <strong>of</strong> the “grassroots” connection <strong>of</strong> Members to encourage<br />

establishment <strong>of</strong> relationships with their legislators.<br />

Status:<br />

• Staff has placed a Member survey in the <strong>California</strong> <strong>Enrolled</strong> Agent magazine.<br />

E. Develop a CSEA-PAC webpage.<br />

Status:<br />

• Web page has been reserved.<br />

• Implementation has been halted to coordinate with the outcome <strong>of</strong> the TEAR<br />

Task Force.<br />

• Implementation has been halted to coordinate with the outcome <strong>of</strong> the new<br />

branding program.<br />

F. Develop a template for a Legislative Update flash email.<br />

� Utilize this format when distributing news to Members<br />

Status:<br />

• Staff unsuccessfully attempted to learn a s<strong>of</strong>tware program to produce flash<br />

emails. Twitter and csea.org will be used until a new plan is developed.<br />

• Staff successfully created a template in Publisher and has been testing this to<br />

key volunteers.<br />

• Flash emails <strong>of</strong> legislative updates have been utilized on an as-needed<br />

basis.<br />

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G. Explore the possibility <strong>of</strong> hosting a political fundraiser for a key member <strong>of</strong> the <strong>California</strong><br />

legislature serving in a critical position for CSEA issues.<br />

Status:<br />

• Staff finished initial research.<br />

• After discussing the pros and cons, the Legislative Affairs Committee<br />

decided not to pursue this at this time.<br />

• COMPLETED<br />

3. To provide educational opportunities and resources to assist our Members in their<br />

pr<strong>of</strong>essional growth.<br />

A. Investigate taping and selling CSTAR and/or Annual Meeting education sessions.<br />

Status:<br />

• When a venue is selected for CSTAR, staff will investigate the possibility <strong>of</strong><br />

taping the sessions.<br />

• For the Annual Meeting, staff is awaiting response from the hotel regarding<br />

their capabilities for letting us record the education sessions.<br />

B. CPE Certificates – Investigate the feasibility <strong>of</strong> automating access to online Members<br />

certificates anytime, anywhere, 24/7 for Members.<br />

Status:<br />

• Staff is looking into the capability <strong>of</strong> providing this service to our Members.<br />

• Implementation has been halted to coordinate with the design <strong>of</strong> the new<br />

CSEA website and possible new membership s<strong>of</strong>tware.<br />

C. Increase the revenue generated from CPE online by 10%.<br />

� Increase name recognition for CPE online as a cost effective way to increase<br />

revenue<br />

Status:<br />

• Staff has generated an order form for the 2009 Supers CPE online tests that will<br />

be advertised in the <strong>California</strong> <strong>Enrolled</strong> Agent Magazine.<br />

• Staff sent a letter with a CPE online promotion to select CTEC registered<br />

preparers.<br />

• Staff promoted CPE online on csea.org homepage in November.<br />

• Utilization presently increasing in preparation for EA license renewal cycle.<br />

4. To provide effective communication with Members and the public.<br />

A. Staff to provide social networking opportunities through online venues (LinkedIn,<br />

Facebook, and other as they are discovered).<br />

Status:<br />

• Accounts on Facebook, LinkedIn and Twitter have been established. As <strong>of</strong><br />

September 9, 2009:<br />

o Twitter followers: 165<br />

o Facebook fans: 24<br />

o Linked In CSEA group Members: 120<br />

• As <strong>of</strong> December 9, 2009:<br />

78


o Twitter followers: 222<br />

o Facebook fans: 40<br />

o Linked In CSEA group Members: 159<br />

5. To identify and meet the current and future needs <strong>of</strong> Members.<br />

A. Feedback from Members.<br />

Status:<br />

• A Member survey was sent to obtain feedback for the <strong>Board</strong>’s discussion<br />

regarding Tax Return Preparer issues.<br />

• E-ACT Task Force sent a survey to garner input from emeritus and recently<br />

retired Members.<br />

• Leadership survey developed and distributed to designated individuals to<br />

gather input for <strong>Board</strong> January discussion on leadership.<br />

• TEAR Task Force sent survey to CSEA Directors and committee Chairs to<br />

solicit input regarding the website site map in preparation for development<br />

<strong>of</strong> a new website.<br />

� Survey Members to see what they would find most useful for CSEA to provide as<br />

a service or alternative to current <strong>of</strong>ferings.<br />

Status:<br />

• Member needs survey was completed and results were in the January 09<br />

Membership committee packet.<br />

B. Create a program/mechanism to drive additional Members to the website.<br />

� Develop a way <strong>of</strong> tracking users to the\New Member Welcome page.<br />

Status:<br />

• Website links are utilized continuously in all <strong>Society</strong> communication<br />

vehicles.<br />

• By directing Members to the website continuously through mass emails,<br />

we are getting more Members calling and requesting their username and<br />

passwords to login to the Members area <strong>of</strong> the website.<br />

C. Create an electronic publication that identifies and promotes specific Member benefits,<br />

and encourage use <strong>of</strong> the publication for new Member programs as well as part <strong>of</strong> the<br />

renewal process.<br />

Status:<br />

• New member benefits are being identified, in association with the Member Needs<br />

Survey that was done at the end <strong>of</strong> 2008. As these benefits are approved they<br />

will be promoted in electronic format in 2010.<br />

• Staff is looking into the ability to do podcasts and has reserved the<br />

“<strong>Enrolled</strong> Agent” name and “Ca<strong>Society</strong>EA” at a few <strong>of</strong> the most popular<br />

sites.<br />

D. Investigate the feasibility <strong>of</strong> <strong>of</strong>fering a new EA and/or Young EA “club”.<br />

Status:<br />

• This goal has been part <strong>of</strong> extensive discussion during several E-ACT Task<br />

Force conference calls.<br />

• The <strong>Board</strong> will be discussing how to involve younger EAs with a panel<br />

presentation at the January <strong>Board</strong> meeting during the strategic discussion.<br />

79


E. Increase the value <strong>of</strong> networking and mentorship opportunities for Members.<br />

� Investigate and implement at least three new ways for Members to network or be<br />

mentored<br />

Status:<br />

• This issue is part <strong>of</strong> the discussions taking place during the E-ACT Task Force<br />

meetings.<br />

• Mentoring has been a topic <strong>of</strong> discussion during the E-ACT Task Force<br />

meetings.<br />

6. To strengthen CSEA/NAEA/Chapter partnerships.<br />

A. Create a crossover NAEA/CSEA magazine and Chapter newsletter event to emphasize<br />

the Chapter, the State and the National Association are all working together but in<br />

different ways to serve the individual Member, their designation, and their practice.<br />

Status:<br />

• Discussion has taken place between staff and NAEA representatives regarding a<br />

joint magazine feature; date to be determined.<br />

B. Provide Chapter Presidents materials and information to enhance their ability to identify<br />

new leaders.<br />

Status:<br />

• This item has been discussed at the June 26, 2009 Chapter President’s<br />

Workshop and on the July 15 and August 19 conference calls.<br />

• New leaders were discussed during the October 21, 2009 Chapter<br />

Presidents conference call.<br />

• Chapter Presidents included in the survey regarding leadership for the<br />

<strong>Board</strong>’s January discussion.<br />

• This item will be discussed again during the January 20, 2010 Chapter<br />

Presidents’ call in relation to Nominating Committee responsibilities.<br />

7. To manage the <strong>Society</strong> in an effective and efficient manner.<br />

A. Increase <strong>of</strong>fice infrastructure efficiency.<br />

� Implement more efficient and organized use <strong>of</strong> share drives.<br />

Status:<br />

• Meeting scheduled with all staff members to meet and re-organize.<br />

B. Website.<br />

� Start a running list <strong>of</strong> items requested from Members that actually need to be on<br />

the website.<br />

Status:<br />

• TEAR Task Force members are providing input during each <strong>of</strong> its meetings.<br />

• Career job bank and mentoring clearinghouse added to list by TEAR Task<br />

Force.<br />

� Track and analyze what is being used to ensure the value <strong>of</strong> inclusion.<br />

Status:<br />

• The TEAR Task Force is doing this in relation to determining what should<br />

be on csea.org through the site map review.<br />

80


• Directors and committee Chairs will also be asked for their input.<br />

� Create charts and redo organizational structure <strong>of</strong> current site and/or investigate<br />

the possible redesign <strong>of</strong> a new site.<br />

Status:<br />

• This task is the topic <strong>of</strong> discussion at each TEAR Task Force meeting.<br />

• The <strong>Board</strong> approved money at the September meeting to move forward<br />

with a redesign <strong>of</strong> the website in conjunction with the development <strong>of</strong> a<br />

new logo.<br />

• Staff working with Wolfe Design on structure with input from the TEAR<br />

Task Force.<br />

8. To ensure a stable and growing Membership.<br />

A. Reaching out to our Members via phone calls to touch base for input on current issues <strong>of</strong><br />

importance.<br />

� 50 long-term Member calls per month (except February through April 15).<br />

Status:<br />

• Staff is in the process <strong>of</strong> creating a script for all staff to make calls starting after<br />

October 15.<br />

• Lists can be run and calls can be made at any time on an ongoing basis.<br />

� All new Members called within two weeks following receipt <strong>of</strong> dues.<br />

Status:<br />

• A script has been developed for use during the calls.<br />

• Emails are sent to new Members upon joining, which has generated quite a<br />

bit <strong>of</strong> email communication with new Members.<br />

� Call all CSEA Members who are renewing Members between two to three years.<br />

Status:<br />

• Scripts will also be created for all staff to make calls each month.<br />

• Lists can be run and calls can be made at any time on an ongoing basis.<br />

B. Work with Chapters to create a program/process to reach out to each non-renewing<br />

Member so personal contact is made to achieve our retention goal <strong>of</strong> at least 92% in this<br />

difficult economic time.<br />

Status:<br />

• Lists sent to each Chapter for follow up for Members that have yet to join for the<br />

year.<br />

• Lists are updated and forwarded weekly now that the termination date has<br />

passed.<br />

• Terminations have been made and sending out yourside/myside letters to<br />

try and still get some <strong>of</strong> those non-renewing Members to renew.<br />

• Lists are sent to Chapters upon requests and efforts are still being made to<br />

get these Members reinstated.<br />

C. Develop and enhance Member promotional materials for the website regarding Member<br />

benefit <strong>of</strong>ferings.<br />

� Ensure they can be distributed electronically.<br />

Status:<br />

81


• General store promotional materials are being updated on the website and<br />

highlighted in the magazine.<br />

• Specific member benefits are also highlighted on the website such as Quickfinder<br />

and CCH.<br />

• Agreements signed in December with two more companies for Member<br />

benefit <strong>of</strong>ferings and these will be added to the website: BancCard and Life<br />

Pathe Insurance Services.<br />

82


<strong>Board</strong> <strong>of</strong> Directors<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Staff Report<br />

Background<br />

At each <strong>Board</strong> meeting, a staff report is provided to keep the <strong>Board</strong> fully informed as to staff activities<br />

and the focus <strong>of</strong> their work.<br />

Catherine A. Apker, CAE, Executive Vice President<br />

STAFF REPORT<br />

• Follow-up from September <strong>Board</strong> meeting<br />

Three letters were drafted, reviewed and approved based on <strong>Board</strong> action at the September<br />

meeting. The Executive Committee met on October 9 to review and approve the three letters<br />

and each was sent to designated parties that same day. A copy <strong>of</strong> each letter sent and<br />

responses received are under Section 9 under Correspondence <strong>of</strong> the <strong>Board</strong> material.<br />

9.B.II.<br />

• 2009 Super Seminars<br />

The $23,772.90 attrition fee was eventually eliminated with the signing <strong>of</strong> contracts at another<br />

Harrah’s Entertainment property for future Super Seminars in Las Vegas. After 2010 CSEA will<br />

be utilizing Bally’s Las Vegas instead <strong>of</strong> the Flamingo Las Vegas. This reduced the liability that<br />

was booked for the 2008-2009 fiscal year-end audit. It also reduced the amount by which we<br />

close another year-end in the red.<br />

• 2011 Tax Boat<br />

Time was spent investigating travel companies due to the number <strong>of</strong> negative comments<br />

received regarding Holiday By Land and Sea. Linda Nichols, CTA | Leisure Travel Advisor with<br />

CWT Vacations will be providing proposals for consideration as well as Jonas Roland with<br />

Holiday By Land and Sea. A destination will be determined prior to the start <strong>of</strong> the 2010 Super<br />

Seminars for the 2011 Tax Boat.<br />

• Task Forces<br />

A significant amount <strong>of</strong> time and energy continued to be devoted to both the E-ACT Task Force<br />

and the TEAR Task Force in addressing their Presidential charges. Many staff members are<br />

involved with this endeavor to ensure progress is being made. See both Task Force reports<br />

under Section 9 <strong>of</strong> the <strong>Board</strong> material.<br />

• Staff Annual Evaluations<br />

Quarterly evaluations were conducted to ensure progress is being made on established goals.<br />

83


• Staff Responsibilities<br />

Greta Quirk started work in the CSEA <strong>of</strong>fice as Projects Assistant through a temporary agency<br />

on Monday, October 5. Unfortunately, she accepted a full-time position with another association<br />

and her last day <strong>of</strong> work was November 4.<br />

Due to this vacancy and other issues needing to be addressed the EVP has spent a significant<br />

amount <strong>of</strong> time thinking about the staff structure and various responsibilities based on the heavy<br />

workload for a number <strong>of</strong> staff members. To ensure that the <strong>Society</strong> continues to aggressively<br />

move forward in many areas at the same time, a number <strong>of</strong> internal changes have been made<br />

to ensure Member needs are being met.<br />

• Workshops<br />

The following is a list <strong>of</strong> the workshops held since the last report:<br />

Position Date<br />

Presidents Workshop Wednesday, October 21<br />

Education Shareshop Thursday, December 10<br />

• 2010 Annual Meeting<br />

Education <strong>of</strong>ferings for the 2010 Annual Meeting have been finalized. There will be more<br />

sessions <strong>of</strong>fered with a broad range <strong>of</strong> both speakers and topics. This will, once again, provide<br />

both CSEA and Chapter Education Chairs an opportunity to experience new speakers outside<br />

their own Chapter environment. We look forward to the opportunity for both the speakers and<br />

the attendees.<br />

• 2010 Super Seminars<br />

In November CSEA found out that one <strong>of</strong> our Super Seminar speakers had previously been<br />

suspended from practice in his home state. After reviewing the court filing it was decided to<br />

sever our relationship with Arthur J. Werner, Esq. as a Super Seminar speaker. That decision<br />

left us with a hole for four sessions. Within a two-week period we had the four sessions filled<br />

and we anticipate excellent sessions throughout each <strong>of</strong> the entire Super Seminar three-day<br />

event.<br />

Due to the number <strong>of</strong> new speakers (5) that have been added to the Super Seminar roster this<br />

year, a conference call was also held with them to ensure they understand the Super Seminar<br />

culture for speakers and all the expectations we have for each <strong>of</strong> them. Claudia Hill, EA, MBA,<br />

our most tenured speaker, assisted with the session to ensure that all aspects were covered in<br />

hopes that their experience will be as positive as possible.<br />

The Super Seminar website at www.superseminar.org was activated with appropriate material<br />

on November 1.<br />

Karen Clifford, Finance Coordinator<br />

• 2010-2011 Budget Development<br />

Once again, it is the time <strong>of</strong> the year where staff’s time is stretched between finalizing the yearend<br />

financials, audit reports, gathering information from the Chapters to facilitate preparation <strong>of</strong><br />

84


the tax returns, playing catch-up preparing the beginning <strong>of</strong> the new fiscal year financials,<br />

spreading budget figures for the new fiscal year and collecting and inputting budget figures for<br />

the next three fiscal years. The first run through <strong>of</strong> the budget yielded a balance <strong>of</strong><br />

approximately ($250,000.00), and staff thought they were being conservative. As <strong>of</strong> this writing,<br />

staff is still in the process <strong>of</strong> reevaluating both income and expenditures in hopes <strong>of</strong> arriving at a<br />

zero-balance budget. These are difficult times and the <strong>Society</strong> is facing many uncertainties<br />

looking toward the future. The investment markets continue to look lackluster with little hope for<br />

a significant increase in interest rates on the horizon. Our idle cash is not able to earn for us like<br />

it used to.<br />

• Tax Return Filings<br />

Kudos to the unincorporated Chapters for getting their financial information into the CSEA <strong>of</strong>fice<br />

within a week <strong>of</strong> the designated deadline date <strong>of</strong> September 1, 2009; this enabled our tax<br />

preparer to do the returns so they could be reviewed by the members <strong>of</strong> the Audit Committee<br />

and filed timely. The same process held true with the CSEA and Foundation tax returns. Even<br />

with the Audit Committee review, these returns were filed by the November 16 deadline. Since<br />

this was the first year all <strong>of</strong> these returns were filed using the new 990 form, it took our tax<br />

preparer a bit longer than normal to do the work. Now that all the information in the computer,<br />

subsequent years should run quicker, so we are told. This is also the first year that the Audit<br />

Committee reviewed all tax returns prior to filing instead <strong>of</strong> after.<br />

Laurie Cole, Administrative Manager<br />

• Membership Update<br />

Staff has been working closely with the Chapter Membership Chairs, sending them their<br />

monthly membership reports and lists <strong>of</strong> non-renewing Members. Staff and Chapter<br />

Membership Chairs have been contacting dropped Members trying to get them back.<br />

Your Side/My Side letters went out to 258 Members who were terminated; the letters ask nonrenewing<br />

Members the reason they did not renew their membership with CSEA. A summary <strong>of</strong><br />

the responses will be reviewed in the Membership & Chapter Development Committee meeting.<br />

• Promotional Mailings<br />

CSEA and Placer Insurance Agency sent out a promotional mailing to nearly 3,500 prospective<br />

Members in our database in October inviting them to join. In December, a mailing will go out to<br />

those who were terminated asking them to come back. Another promotional mailing will be<br />

going out to the CTEC registered tax preparers inviting them to join as Pr<strong>of</strong>essional Associates<br />

and take advantage <strong>of</strong> the Member rate for Super Seminar. A third promotional mailing will go<br />

out to CPAs or Attorneys that we have in our database that reside outside <strong>of</strong> <strong>California</strong> asking<br />

them to join since we opened up the Pr<strong>of</strong>essional Affiliate category.<br />

The New Member Chapter Challenge ran from September 14, 2009 to October 28, 2009. In this<br />

time frame we received 27 new regular Members. East Bay had the most with five new<br />

Members, Orange County came in second with four new Members and tied for third was Golden<br />

Gate and Inland Empire with three new Members each.<br />

• Dues Renewal<br />

Dues renewals are mailed out monthly. The CSEA renewal program is an ongoing effort to<br />

renew expired Members, and because new Members (who have joined within the past year)<br />

85


expire on their anniversary date, are on a different renewal schedule than the majority <strong>of</strong><br />

Members.<br />

Jimmy Gonzalez, IT Administrator<br />

• Network/Desktops<br />

o The 2 new workstations and laptop have been deployed. Purchase <strong>of</strong> a new server is on<br />

hold until a decision is made regarding new membership s<strong>of</strong>tware for CSEA.<br />

• S<strong>of</strong>tware<br />

o Micros<strong>of</strong>t Dynamics has been identified as the best solution for CSEA. This determination<br />

stems from its current functionality as well as its flexibility to allow the organization to grow<br />

in whichever direction the future may lead us. A RFP has been finalized and detailed<br />

negotiations, with our vendor (CBIZ), have taken place to establish the expectations <strong>of</strong> all<br />

parties.<br />

• Website<br />

o SuperSeminar.org is now up and running with detailed information on speakers, sessions<br />

and hotel information. Registration is open and available online. The CSEA website has<br />

been slightly modified, per the recommendations <strong>of</strong> the TEAR Task Force, for ease <strong>of</strong> use<br />

and navigation. Research and implementation <strong>of</strong> a new site has been spearheaded by the<br />

TEAR Task Force and is currently awaiting a logo and other design elements created<br />

through our new branding campaign.<br />

Debi Nogle, Events Manager<br />

• Annual Meeting 2010<br />

o The Annual Meeting 2010 Committee and staff have had six conference calls to date, with<br />

the next conference call scheduled for January 14, 2010. The following items have been<br />

finalized:<br />

� Jim Reed Memorial Golf Tournament<br />

� Bowling tournament<br />

� Chapter dinner event (for all attendees wishing to participate)<br />

� Band for the Grand Banquet<br />

o The Annual Meeting Committee is on top <strong>of</strong> every aspect <strong>of</strong> the event and we anticipate it<br />

will be a huge success.<br />

o Staff will be researching suitable venues for future Annual Meetings (2011 and 2012) in the<br />

San Gabriel Valley and Far Northern areas.<br />

• Supers 2010<br />

o Staff released the Exhibitor Manual on November 20, 2009. A total <strong>of</strong> 103 companies were<br />

invited to participate and as <strong>of</strong> the writing <strong>of</strong> this report, three exhibitors have committed to<br />

exhibiting in 2010. Any past exhibitor was <strong>of</strong>fered a 5% discount <strong>of</strong>f the exhibitor fees if<br />

they submitted their application and full payment by 12/31/2009 and it is anticipated that<br />

many exhibitors will take advantage <strong>of</strong> this discount by the deadline.<br />

o As noted by Ms. Apker in her report above, starting in 2011, we will be moving from the<br />

Flamingo to Bally’s Las Vegas and staff spent a lot <strong>of</strong> time negotiating the contracts for<br />

2011 and subsequent years.<br />

86


Sharon Stone Smith, Projects Manager<br />

• PAC<br />

o Working with the Committee on acknowledging the fundraising letter and implementing the<br />

trip fundraiser.<br />

o A PAC pin has been designed and is now available for PAC donations over $40.00.<br />

o Staff continues to review possible political fundraisers for donations.<br />

o Staff submitted the quarterly lobbyist employer report.<br />

• Liaison<br />

o In mid-November, staff participated in FTB staff’s annual Legislative Proposals interested<br />

parties meeting. At this meeting, the FTB staff provides an overview <strong>of</strong> legislative proposals<br />

they plan to submit to the 3-member FTB for approval. It is an opportunity for interested<br />

parties to express their support or opposition to the proposals.<br />

o In early December, staff and Vicki Mulak, EA, attended the FTB <strong>Board</strong> meeting and FTB<br />

Taxpayers’ Bill <strong>of</strong> Rights Hearing. Ms. Mulak provided CSEA’s oral and written testimony at<br />

the hearing.<br />

o Staff has been promoting and coordinating Jim Stern Legislative Day.<br />

• Education<br />

o Continuing to promote and coordinate digiTAX Education sessions.<br />

o Currently planning the digiTAX sessions May 2010 – January 2011.<br />

o Coordinated and attended two well-received New EA Workshops, one in Oakland and the<br />

other in Laguna Niguel.<br />

o Working on education approvals with the CFP <strong>Board</strong>, State Bar, and NASBA.<br />

o Investigating the possibility <strong>of</strong> <strong>of</strong>fering CSEA/State Tax Agencies Liaison Meeting in<br />

September 2010 as live and streaming web event.<br />

o Started coordinating the education component <strong>of</strong> a one-day technology seminar in<br />

conjunction with the Las Vegas Super Seminars.<br />

• Social Media<br />

o Provided content and supervision for all CSEA social networking media.<br />

Clifford Weimer, Communications Coordinator<br />

“I long to accomplish great and noble tasks, but it is my chief duty to accomplish humble tasks<br />

as though they were great and noble.” – Helen Keller<br />

• <strong>California</strong> <strong>Enrolled</strong> Agent magazine<br />

Since the last staff report, four issues <strong>of</strong> <strong>California</strong> <strong>Enrolled</strong> Agent magazine have been<br />

published. In October, beneath an appropriately frightening werewolf cover, we featured articles<br />

on the <strong>California</strong> budget agreement and its impact on tax regulations, the IRS crackdown on<br />

“material advisors” <strong>of</strong> financial services, and we kicked <strong>of</strong>f a new ongoing series <strong>of</strong> information<br />

about CSEA’s online efforts for the association and our Members. In November, the spotlight<br />

was on the CSEA Education Foundation and its work, CSEA/NAEA PAC efforts, mutual funds<br />

and taxes, ethical EA conduct when clients divorce, and much more. In December, our jolly<br />

holiday cover served as the entranceway to articles on the Tax Agencies Liaison Subcommittee<br />

87


work, changes brought about by the Economic Recovery & Reinvestment Act, the 2010 Annual<br />

Meeting in Sonoma County, and more. The January issue is in the works as this is being<br />

written, and the February-March issue isn’t that far <strong>of</strong>f, believe it or not!<br />

• CSEA Annual Tax Newsletter<br />

The <strong>Society</strong>’s newsletter, created by Jerry Pusateri, EA, a few years ago, has proven to be an<br />

invaluable tool for many Members and a good way to provide a worthwhile benefit to EAs who<br />

are Members <strong>of</strong> the <strong>Society</strong>. Thanks to Public Information & Awareness Committee Chair<br />

Gordon L. Dito, EA, for his assistance in the preparation <strong>of</strong> this year’s publication, which is<br />

available for download in the Members-only section <strong>of</strong> www.csea.org – in two different versions.<br />

• CSEA BEAcon & CSEA CPE SEArchlight<br />

In the last quarter <strong>of</strong> calendar year 2009, the release dates <strong>of</strong> the <strong>Society</strong>’s two electronic<br />

publications were flip-flopped. The CSEA CPE SEArchlight, which features a run-down <strong>of</strong><br />

Chapter meetings and CSEA and Chapter seminars, is now published on or about the 1 st<br />

business day <strong>of</strong> each month. This enables our Members to have all the monthly Chapter<br />

information as we’ve received it, in time to attend those meetings that are early in the month.<br />

The CSEA BEAcon is now published on or about the 15 th <strong>of</strong> each month, so that IRS and FTB<br />

news and information – routinely published shortly after the first <strong>of</strong> each month – can be more<br />

all-inclusive.<br />

The deadline for each electronic publication is about one week prior to the publication date.<br />

Please email information to staff at cweimer@csea.org, with the publication name in the subject<br />

line.<br />

• Public Information & Awareness<br />

Staff, in consultation with the PIA Committee Chair, has been working with Diane Wilde <strong>of</strong> Wolfe<br />

Design and will have preliminary sketches for the Branding campaign for the January meeting.<br />

Other PIA efforts are in the pipeline, so stay tuned – the best is yet to come!<br />

• CSEA Education Foundation<br />

Although the CSEA Education Foundation is a separate entity from the <strong>California</strong> <strong>Society</strong> <strong>of</strong><br />

<strong>Enrolled</strong> <strong>Agents</strong>, CSEA staff provides certain functions for the Foundation and so includes a<br />

thumbnail recap <strong>of</strong> Foundation events as part <strong>of</strong> the CSEA <strong>Board</strong> <strong>of</strong> Directors packet for<br />

information purposes.<br />

In October, staff processed and worked with the Foundation’s Scholarship Committee and<br />

Trustees to award nine scholarships in the total amount <strong>of</strong> $5,273.23.<br />

From October 1 through November 30, the Foundation sponsored its annual Internet Auction.<br />

More than 40 items were donated and the auction raised $6,351, making it the most successful<br />

auction in the <strong>Society</strong>’s history. Congratulations to Scholarship Committee Chair Sandra Louise<br />

Danioth-Jones, EA.<br />

• Other<br />

88


Staff continues to work on Super Seminar 2010 promotion; you can now register online at<br />

www.superseminar.org, and we hope you’ll do so before getting too busy with holiday/tax<br />

season.<br />

New materials and timelier information are constantly being uploaded to the www.csea.org<br />

website, including all electronic publications, each issue <strong>of</strong> <strong>California</strong> <strong>Enrolled</strong> Agent magazine,<br />

and breaking news from regulatory agencies.<br />

89


<strong>Board</strong> <strong>of</strong> Directors<br />

Audit Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Audit Committee 2009-2010 Action Plan Updates.<br />

.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

7.1 To preserve the assets <strong>of</strong> the <strong>Society</strong>.<br />

• The report <strong>of</strong> the Committee should be received no later than the January <strong>Board</strong> <strong>of</strong> Directors<br />

meeting <strong>of</strong> each year.<br />

The audit was conducted the week <strong>of</strong> August 24, 2009 in the CSEA <strong>of</strong>fice. The draft audit will be<br />

presented by the auditor at the September committee meeting. The final draft is on target for<br />

presentation to the <strong>Board</strong> in January.<br />

Final Draft <strong>of</strong> the Audit and related reports is being presented to the <strong>Board</strong> for approval at<br />

the January 2010 meeting. COMPLETE.<br />

• The Management Recommendation Letter should be provided to the <strong>Board</strong> no later than the<br />

January <strong>Board</strong> meeting <strong>of</strong> each year.<br />

If needed, the Management Recommendation Letter is part <strong>of</strong> the audit write up.<br />

9.C.I.<br />

Once again, the audit was clean and no Management Recommendation Letter was produced.<br />

COMPLETE.<br />

• Review internal examination procedures for the CSEA Chapters.<br />

COMMITTEE REPORTS<br />

An Examination Committee Workshop was developed and held for the first time in August 2009 for<br />

Chapter volunteers who are involved in this activity. COMPLETE.<br />

• Review Chapter reporting once a year to improve conformity. Review the 990 returns for CSEA and<br />

unincorporated Chapters prior to filing.<br />

90


Chapters were provided a revised year-end reporting form and additional training as to how to<br />

report UBI income and expenses. Chapters were advised that the 9/1/09 deadline for year-end<br />

financials this year will be strictly enforced so that the Group Return can be prepared timely and the<br />

Committee can have time to review the return BEFORE it is filed. As <strong>of</strong> 9/2/09 financial reports had<br />

been received from all 18 unincorporated Chapters. On target for on-time review prior to filing.<br />

Both the CSEA and Chapter Group tax returns were reviewed before filing and were filed<br />

timely. The Committee, upon review, found no significant errors, and the process proceeded<br />

smoothly. COMPLETE.<br />

91


<strong>Board</strong> <strong>of</strong> Directors<br />

Bylaws<br />

January 9 – 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Bylaws Committee 2009-2010 Action Plans Updates.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

COMMITTEE REPORTS<br />

9.C.II.<br />

7.1 To provide for the effective and efficient governance and management <strong>of</strong> the <strong>Society</strong>.<br />

• Review all Bylaws changes, requests.<br />

o Reviewed in June 2009.<br />

• Present legally accepted proposed Bylaws changes to the BOD.<br />

o Will present proposed Bylaws changes to the <strong>Board</strong> at this meeting.<br />

7.2 Assist Chapters in reviewing and updating their bylaws in order to bring them into<br />

conformance with CSEA Bylaws.<br />

• Communicate with Chapters regarding up-to-date bylaws.<br />

o Assigned Members <strong>of</strong> the Committee to review/compare all Chapters current<br />

Bylaws with the current Chapter Model Bylaws.<br />

• Review Chapter bylaws as submitted.<br />

o Reviewing all Chapter Bylaws as they are received.<br />

• Communicate with Chapter following bylaws review.<br />

o Emails go out to the Chapters as Bylaws are reviewed letting them know <strong>of</strong> any<br />

changes or if they are in compliance as submitted.<br />

• Review Caucus Rules.<br />

7.3 Provide oversight to Chapters in facilitating signatory <strong>of</strong> Chapter Affiliation Agreement.<br />

• Communicate with Chapters in completing the signing <strong>of</strong> all Affiliation Agreements and<br />

Addendums.<br />

o Still have one outstanding Affiliation Agreement that needs to be completed.<br />

92


<strong>Board</strong> <strong>of</strong> Directors<br />

Ethics and Pr<strong>of</strong>essional Conduct Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Ethics and Pr<strong>of</strong>essional Conduct Committee 2009-2010 Action Plan Updates<br />

.<br />

Goal #1:<br />

To enhance the visibility and recognition <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> as the preferred tax pr<strong>of</strong>essionals and to<br />

promote CSEA Members to the general public.<br />

Action Plans<br />

COMMITTEE REPORTS<br />

9.C.III.<br />

To continually evaluate all the programs under the Committee’s supervision and recommend program<br />

modifications as appropriate.<br />

1.1 Handle all complaints received to project a positive image regarding <strong>Enrolled</strong> <strong>Agents</strong>.<br />

Ongoing<br />

• Ensure the established timelines are kept.<br />

o Calls handled as received; Investigator appointed to handle written complaint<br />

received.<br />

o Investigator appointed to handle a written complaint received.<br />

o Investigator appointed to handle another written complaint received.<br />

1.2 Ensure there is a magazine insertion in each issue <strong>of</strong> the CSEA magazine<br />

• Identify responsible individual for each issue.<br />

o Assignments made for all issues for entire year; Deadlines are being met to date as<br />

assigned.<br />

o All deadlines met for publication as assigned.<br />

1.3 Ensure that there are a number <strong>of</strong> trained investigators should they be needed.<br />

• Ensure ongoing availability <strong>of</strong> trained investigators.<br />

o An audio CD is being developed to enhance the written Training Manual; Script<br />

being finalized for recording.<br />

o Draft <strong>of</strong> script submitted in September<br />

93


Ethics Action Plans Updates January 9 - 10, 2010<br />

Page 2<br />

Subject<br />

• Ensure trained investigators receive updated training.<br />

o See prior update.<br />

President’s Charges<br />

1. Develop a Code <strong>of</strong> Ethics for CSEA to adopt as its own and bring to the <strong>Board</strong> <strong>of</strong> Directors for<br />

ratification. (Goal #1)<br />

• Subcommittee assigned to research the need for a CSEA Code <strong>of</strong> Ethics and to<br />

develop one if it is in the best interest <strong>of</strong> the <strong>Society</strong> and its Members.<br />

2. Identify and develop new leaders for future E&PC Committees. (Action Plan 1.3)<br />

• A job description for the E&PC Chair is being developed so anyone asked to serve<br />

in the position will have a clear understanding <strong>of</strong> the requirements <strong>of</strong> the position.<br />

• COMPLETED<br />

A resignation was received from the E&PC Chair, Jim Southward, EA, due to family matters. President<br />

Shaw appointed Robert D. Gardner, EA, as the E&PC Chair for the remainder <strong>of</strong> the term.<br />

94


<strong>Board</strong> <strong>of</strong> Directors<br />

Executive Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Executive Committee 2009-2010 Action Plan Updates<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

9.C.IV.<br />

To continually evaluate all the programs under the Committee’s supervision and recommend program<br />

modifications as appropriate.<br />

7.1 Perform EVP’s annual evaluation<br />

• Evaluate EVP’s performance against the Strategic Plan and Executive Committee stated<br />

goals.<br />

o Evaluation set to occur immediately following tax season for distribution, collection,<br />

and summarization for the May <strong>Board</strong> meeting.<br />

o<br />

• Review/enhance Executive Committee goals for EVP.<br />

o EVP Goals for 2009-2010 were reviewed and adopted by the <strong>Board</strong> at the June<br />

meeting.<br />

o Progress on EVP Goals submitted for the September meeting.<br />

o Progress on EVP Goals submitted for the January meeting.<br />

7.2 Develop a meeting schedule for the year<br />

• If Executive Committee meetings are to be held regularly, they are to be scheduled in the<br />

late afternoon/early evening prior to the first day <strong>of</strong> the <strong>Board</strong> meeting.<br />

o Executive Committee meetings are scheduled on the Friday prior to each <strong>Board</strong><br />

meeting for the year. Completed.<br />

o Schedule for 2010-2011 will be submitted for approval at the January meeting.<br />

7.3 Implement the Succession Plan during the year as outlined<br />

• Review Search Committee Charter.<br />

o Scheduled for review at the September meeting.<br />

95<br />

COMMITTEE REPORTS


o COMPLETED<br />

• Review the Plan at the September meeting ensuring implementation.<br />

o On the agenda for the September meeting.<br />

o COMPLETED<br />

• Establish necessary dates and timelines.<br />

o Dates and timelines are part <strong>of</strong> the Search Committee Charter and will be reviewed<br />

at the September meeting.<br />

o COMPLETED<br />

• Finalize recommendation for hiring <strong>of</strong> EVP for the May 2010 <strong>Board</strong> meeting.<br />

o No resignation letter submitted, process will not be implemented.<br />

o COMPLETED<br />

96


<strong>Board</strong> <strong>of</strong> Directors<br />

Finance and Budget Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Finance and Budget Committee 2009-2010 Action Plans Update<br />

.<br />

Goal # 7<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans<br />

COMMITTEE REPORTS<br />

9.C.V.<br />

7.1 Develop and present to the May 2009 <strong>Board</strong> meeting a proposed budget for the 2010-2011<br />

<strong>Society</strong> year for all <strong>Society</strong> funds.<br />

• Request 2010-2011 budget proposals from <strong>Board</strong> <strong>of</strong> Directors and Committee Chairs. Paper copies<br />

<strong>of</strong> Budget Development timelines were passed out to all Staff Liaisons, Officers, Committee Chairs<br />

and COGS at the June 2009 <strong>Board</strong> meeting. Committees received copies <strong>of</strong> their 2010-2011<br />

budget worksheets with their Committee packets to discuss at their September 2009 meetings.<br />

Completed.<br />

• Deadline for 2010-2011 budget proposals. Various deadlines are listed on the Budget<br />

Development Timeline. Draft budget is completed and is ready for review by the Committee at<br />

the January meeting.<br />

• Annual budget meeting. The meeting is scheduled for Sunday, January 10, 2010 immediately<br />

following the <strong>Board</strong> meeting.<br />

• Present proposed 2010-2011 budget to <strong>Board</strong> <strong>of</strong> Directors. The Proposed 2010-2011 budget is<br />

scheduled to be presented to the <strong>Board</strong> at the May 2010 <strong>Board</strong> meeting.<br />

7.2 Review the method <strong>of</strong> demonstration to the <strong>Board</strong> and committees on how the budget aligns<br />

with the Strategic Plan.<br />

• Evaluation/enhancement ongoing. This will be reviewed in January during the budgeting<br />

meeting.<br />

97


<strong>Board</strong> <strong>of</strong> Directors<br />

Legislative Affairs Committee<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Legislative Affairs Committee 2009-2010 Action Plans Updates.<br />

Goal # 2<br />

To be an effective voice in advocacy for the rights <strong>of</strong> taxpayers and <strong>Enrolled</strong> <strong>Agents</strong> before all State<br />

levels <strong>of</strong> legislative and regulatory agencies and Federal agencies as deemed necessary.<br />

Action Plans:<br />

2.1 Continue to develop a “grassroots” program in an effort to encourage Members to<br />

establish relationships with their legislators and increase legislators’ awareness <strong>of</strong> the<br />

EA designation.<br />

Status<br />

• Survey placed in <strong>California</strong> <strong>Enrolled</strong> Agent magazine.<br />

• President Shaw making visits to district <strong>of</strong>fices during Chapter visits.<br />

• President Shaw visited Assembly Member Pedro Nava and Senator Mark Wyland.<br />

2.2 Develop background papers identified by the <strong>Board</strong> approved positions.<br />

Status<br />

• Nothing to report to date.<br />

2.3 Participate in the CTEC Sunset Review Hearings as necessary.<br />

Status<br />

• CTEC Sunset Review has not been scheduled yet.<br />

COMMITTEE REPORTS<br />

2.4 Conformity Task Force<br />

Status<br />

• The Committee continues to advocate for and monitor pending conformity legislation.<br />

9.C.VI<br />

2.5 Develop an advance written communication, followed by a physical presence at the<br />

annual Franchise Tax <strong>Board</strong> Bill <strong>of</strong> Rights Meeting.<br />

Status<br />

• CSEA provided a written communication to the FTB Taxpayer Advocate and had a strong<br />

presence at the December 3, 2009 Franchise Tax <strong>Board</strong> Bill <strong>of</strong> Rights hearing.<br />

98


Legislative Affairs Committee 2009-2010 Action Plans Updates.<br />

Page 2<br />

2.6 Actively raise funds to annually bolster the Legislative Action Fund.<br />

Status<br />

• Combined PAC/LAF fundraising appeal letter sent in August 2009.<br />

Goal # 4<br />

To provide effective communication with Members and the public.<br />

Action Plans:<br />

4.1 Increase Members’ involvement and knowledge <strong>of</strong> the Committee’s activities by<br />

maintaining a Member awareness program.<br />

Status<br />

• Publish articles in <strong>California</strong> <strong>Enrolled</strong> Agent on the activities <strong>of</strong> the Committee,<br />

staff and legislative advocate. There was an article regarding Jim Stern Legislative<br />

Day in the October, November, and December issues <strong>of</strong> <strong>California</strong> <strong>Enrolled</strong> Agent.<br />

• Distribute similar information via the CSEA monthly email newsletter BEAcon.<br />

• Use Twitter to distribute information daily.<br />

4.2 To effectively communicate tax related information to Members on a timely basis.<br />

Status<br />

• Provide periodic email alerts and articles in the CSEA magazine reporting<br />

results/actions <strong>of</strong> Liaison and other regulatory agency meetings. . An article on<br />

the September CSEA/State Tax Agencies Liaison appeared in the <strong>California</strong><br />

<strong>Enrolled</strong> Agent Magazine. Tax related information was distributed monthly to<br />

Members via the CSEA BEAcon, and information was posted on a regular basis in<br />

the “What’s New” section <strong>of</strong> the CSEA website.<br />

• Provide periodic email alerts and articles in the CSEA magazine reporting<br />

results/actions <strong>of</strong> Liaison and other regulatory agency meetings<br />

Goal # 6<br />

To strengthen CSEA/NAEA/Chapter partnerships.<br />

Action Plans:<br />

6.1 Develop a strategy to improve grassroots efforts at the Chapter level.<br />

Status<br />

• Legislative Affairs Committee has this topic as part <strong>of</strong> its ongoing strategic<br />

discussion.<br />

• Staff sent notices about Jim Stern Legislative Day to Chapter Presidents and Leg<br />

Chairs.<br />

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Legislative Affairs Committee 2009-2010 Action Plans Updates.<br />

Page 3<br />

6.2 Work with IRS (local and national), NAEA, and CSEA’s local Chapters to ensure the most<br />

effective CSEA/IRS relationship.<br />

Status<br />

• CSEA held two successful New EA workshops with the IRS in October.<br />

• Staff planning a leadership meeting with the IRS Western Area Stakeholder Liaison.<br />

100


<strong>Board</strong> <strong>of</strong> Directors<br />

Membership & Chapter Development<br />

January 9 – 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Membership & Chapter Development Committee 2009-2010 Action Plans Updates.<br />

Goal # 5<br />

To identify and meet the current and future needs <strong>of</strong> Members.<br />

Action Plans:<br />

5.1 To Continuously research, assess, design and implement programs for existing<br />

Members and prospects.<br />

Goal # 6<br />

9.C.VII.<br />

• Indentify and promote intangible benefits (i.e. CSEA lobbying efforts on behalf <strong>of</strong> <strong>Enrolled</strong><br />

<strong>Agents</strong>) as added value for Members.<br />

• Continue to seek out and implement new benefits and services <strong>of</strong> value to the Members.<br />

• Continue to promote the benefits <strong>of</strong> <strong>Society</strong> membership to qualified non-Members.<br />

• Develop programs to encourage “active” Member participation at Chapter and State levels<br />

with emphasis on developing successor leadership.<br />

o Met with two different companies, BancCard and American Income Life Insurance<br />

Company, regarding adding additional benefits for CSEA Members, Associates and<br />

Affiliates.<br />

o Highlight Member benefits in the CSEA BEAcon or <strong>California</strong> <strong>Enrolled</strong> Agent<br />

magazine.<br />

o Information regarding member benefits is included in New Member Kits.<br />

o Signed an agreement with BancCardand with the FedEx Affilaite program for<br />

new Member benefit <strong>of</strong>ferings.<br />

To support and strengthen CSEA/NAEA/Chapter partnerships.<br />

Action Plans:<br />

6.1 To serve and support the success <strong>of</strong> the local Chapters.<br />

COMMITTEE REPORTS<br />

• Encourage and support local Chapter efforts to develop programs to attract and provide<br />

service to Members.<br />

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Goal # 7<br />

Membership Committee 2009-2010 Action Plans<br />

Page 2<br />

• Help promote NAEA as a provider <strong>of</strong> additional benefits to CSEA Members.<br />

• Work to successfully integrate the Japan <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> and the <strong>California</strong><br />

<strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong>.<br />

• Establish an ongoing communications channel between the <strong>Society</strong>, its Chapters and<br />

NAEA.<br />

o Work with Chapters to do whatever we can to provide support and service to<br />

Members.<br />

o Refer Members to NAEA if there is a benefit or seminar that we do not <strong>of</strong>fer.<br />

o Communicate with NAEA and the local Chapters when doing promotions and/or<br />

handling Member retention efforts.<br />

o Sent NAEA a list <strong>of</strong> Members who have paid so they can compare with their<br />

list.<br />

To manage the <strong>Society</strong> in an effective and efficient manner.<br />

Action Plans:<br />

7.1 To provide active and continuous support for the various CSEA committees.<br />

Goal # 8<br />

• Recognize opportunities for joint sponsorship <strong>of</strong> programs benefiting the Membership.<br />

• Promote the actions <strong>of</strong> other Committees in terms <strong>of</strong> Member benefit.<br />

• To recognize and utilize the knowledge and contributions <strong>of</strong> our past volunteers.<br />

o The Committee continues to seek out past volunteers for recognition.<br />

To ensure a stable and growing membership.<br />

Action Plans:<br />

8.1 To provide effective Member value and benefits.<br />

• To increase the Membership <strong>of</strong> the <strong>Society</strong> through the retention <strong>of</strong> existing Members and the<br />

recruitment <strong>of</strong> new Members.<br />

• Work with Chapters to create effective ongoing programs for the retention and recruitment <strong>of</strong><br />

Members to ensure continuing membership growth on an annual basis.<br />

• Promote diversity among the membership.<br />

• Continually promote programs directed toward prospective Associate and Affiliates, including<br />

students and other non-EAs.<br />

• Promote current Member active involvement in CSEA.<br />

• Provide support to Chapters for use <strong>of</strong> web services in communications to Members.<br />

o Send out email blasts for Chapter regarding their upcoming education.<br />

o Suspension notices went out to Members whose membership expired 6/30/2009.<br />

o Suspension lists were sent to Chapter Presidents and Chapter Membership Chairs<br />

asking them to contact the suspended Members and get back to CSEA with any<br />

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Membership Committee 2009-2010 Action Plans<br />

Page 3<br />

information or to let CSEA know if they are unable to contact the suspended Member to<br />

let CSEA know and we could to it for them.<br />

o CSEA is having a New Member Chapter Challenge that starts on September 14, 2009<br />

and ends October 14, 2009. Prizes will be awarded to those Chapters who bring in the<br />

most new Members during this time.<br />

o Termination notices were mailed and are being done and then Yourside/Myside<br />

letters will go out and those responses will be tallied and shared with the<br />

Committee.<br />

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<strong>Board</strong> <strong>of</strong> Directors<br />

Nominating Committee<br />

January 9 - 10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

Nominating Committee 2009-2010 Action Plans Updates.<br />

Action Plan:<br />

7.1 To provide for the effective and efficient governance and management <strong>of</strong> the <strong>Society</strong>.<br />

9.C.VIII<br />

• Review Charge to the Committee and Procedures – Completed June 2009.<br />

• Committee timeline, candidate requests, potential interview questions and topics; discuss<br />

confidential nature <strong>of</strong> Committee’s work, responsibility <strong>of</strong> Committee members, and criteria for<br />

selection process – Completed June 2009.<br />

• Verify eligibility <strong>of</strong> potential candidates – Completed September 2009.<br />

• Conduct potential candidate interviews – To be completed January 2010.<br />

• Report to <strong>Board</strong> - To be completed January 2010.<br />

• Letter to <strong>Board</strong> <strong>of</strong> Directors giving list <strong>of</strong> candidates (if not announced at <strong>Board</strong> <strong>of</strong> Directors<br />

meeting) – TBD, may not be necessary if prior bullet point completed.<br />

• Letter to nominees requesting candidate statement for magazine – Due February 1, 2010.<br />

• Prepare letter from Chair regarding candidates running from the floor for magazine – Due<br />

February 1, 2010.<br />

7.2 To increase the Committee’s awareness <strong>of</strong> all potential candidates.<br />

COMMITTEE REPORTS<br />

• Article to CSEA for September issue <strong>of</strong> magazine – Completed July 2009.<br />

• Candidate solicitation letter – Completed July 2009.<br />

• Follow up to candidate solicitation letter – Completed July 2009.<br />

• Names <strong>of</strong> potential candidates to staff – Completed August 2009.<br />

• Fax roster <strong>of</strong> potential candidates to Committee Members – Completed September 2009.<br />

• Review responses to request for potential candidates – Completed September 2009.<br />

• Follow-up telephone calls to potential candidates – Completed October 2009.<br />

• Send letter to schedule interview appointment – Completed November 2009.<br />

• Nomination form to <strong>Board</strong> <strong>of</strong> Directors meeting for Committee Members – To be completed at<br />

the <strong>Board</strong> Meeting; January 10, 2010.<br />

• List to Presidential nominee <strong>of</strong> those expressing interest in serving on committees<br />

• Inform interviewed candidates <strong>of</strong> decision – To be completed the weekend <strong>of</strong> the January<br />

2010 <strong>Board</strong> Meeting.<br />

• Follow-up letters to interviewed candidates – To be completed January 13 – 15, 2010.<br />

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<strong>Board</strong> <strong>of</strong> Directors<br />

Political Action Committee<br />

January 9-10, 2009 <strong>Board</strong> Meeting<br />

Subject<br />

PAC 2009-2010 Action Plan Updates<br />

Action Plans:<br />

2.1 Assist Legislative Affairs Committee to the extent requested with grassroots efforts.<br />

• No assistance requested at this time.<br />

2.2 To meet the $10,000 fundraising goal for 2009 by sponsoring a raffle and providing<br />

education and support to Chapter leaders to promote voluntary contributions.<br />

• Sub-committee met to determine parameters <strong>of</strong> raffle<br />

• Tickets ordered for distribution at September Committee meeting<br />

• Ticket sales begun<br />

• Raffle is being renamed a PAC Prize Drawing<br />

2.3 Maintain a minimum prudent reserve <strong>of</strong> $39,000.<br />

• Sub-committee met and determined prudent amount for prudent reserve.<br />

• $39,000 reserve has been set aside.<br />

• $39,000 reserve maintained.<br />

2.4 Explore partnerships with NAEA PAC to raise awareness <strong>of</strong> the value <strong>of</strong> PACs to<br />

<strong>Enrolled</strong> <strong>Agents</strong>.<br />

• Sub-committee formed to explore this action plan.<br />

• CSEA representatives met with NAEA PAC representatives at APEX to explore<br />

options for a combined event in 2010.<br />

105<br />

COMMITTEE REPORTS<br />

9.C.IX.


<strong>Board</strong> <strong>of</strong> Directors<br />

Pr<strong>of</strong>essional Education Production Committee (PEPCO)<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

PEPCO 2009-2010 Action Plans Updates.<br />

Goal # 3<br />

To provide educational opportunities and resources to assist our Members in their pr<strong>of</strong>essional growth<br />

Action Plans:<br />

To continually evaluate all the programs under the Committee’s supervision and recommend program<br />

modifications as appropriate.<br />

3.1 Design, plan and implement Super Seminar 2010<br />

• Plan and hold Speakers’ meetings – Completed May 2009.<br />

• Determination <strong>of</strong> speakers and subjects including schedule – Completed July 2009.<br />

• Finalize marketing brochure – The Communications Coordinator is responsible for<br />

this and it is anticipated to be completed in December <strong>of</strong> this year.<br />

• Expand marketing efforts to cover a broader base <strong>of</strong> potential attendees – Ongoing.<br />

• Request for volunteers – Begins in January 2010.<br />

• Production <strong>of</strong> Seminars – Began in September 2009.<br />

3.2 Design, plan and implement C-STAR 2010<br />

• Identify dates and location – Staff is in the process <strong>of</strong> determining dates/location.<br />

• Identify and contract with speakers<br />

• Develop marketing material<br />

• Ensure submission <strong>of</strong> materials according to timeline<br />

• Provide onsite assistance as needed<br />

• Evaluate effectiveness <strong>of</strong> program and determine next date if feasible<br />

106<br />

COMMITTEE REPORTS<br />

9.C.X


PEPCO 2009-2010 Action Plans<br />

Page 2<br />

3.3 Review the value <strong>of</strong> CPE Online and determine the feasibility <strong>of</strong> continuing this<br />

effort<br />

• Develop marketing material<br />

• Review statistics from past and current <strong>of</strong>ferings<br />

• Determine sessions to be included from 2009 Supers – Completed August 2009.<br />

• Identify and get commitment from volunteers to write questions for selected<br />

sessions – Completed.<br />

• Identify volunteers to review questions to ensure accuracy and compatibility with<br />

materials – Completed.<br />

• Put material online – All materials are online and are also <strong>of</strong>fered via podcast.<br />

• Evaluate continuation <strong>of</strong> program<br />

3.4 Determine details for the 2011 Tax Boat<br />

• Review evaluations from 2009 Tax Boat to improve 2011 Tax Boat, if held – Completed<br />

September 2009.<br />

• Identify destination / Dates / Education topic(s) and speaker(s) – In process.<br />

• Establish timeline for final details<br />

• Determine marketing approaches and timeline<br />

3.5 Design, plan and implement Tax Practice Management Workshop for 2009 - COMPLETED<br />

• Determine date for a CSEA sponsored Tax Practice Management Workshop –<br />

Completed August 2009.<br />

• Increase awareness <strong>of</strong> Tax Practice Management Workshop to Chapters as a turn-key<br />

opportunity seminar. Completed.<br />

3.6 Determine the schedule and topics <strong>of</strong> the 2009-2010 digiTAX <strong>of</strong>ferings - COMPLETED<br />

• Identify and contract with speakers<br />

• Develop marketing material<br />

• Review statistics from past and current <strong>of</strong>ferings<br />

• Evaluate continuation <strong>of</strong> program<br />

3.7 Investigate technology for future education needs - COMPLETED<br />

• Scanning technology for CPE<br />

• Determine possible implementation schedule based on financial implications<br />

3.8 Education Shareshop - COMPLETED<br />

• Facilitate the sharing <strong>of</strong> the information among Chapters regarding Chapter sponsored<br />

educational events – December 2009 Education Shareshop completed.<br />

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PEPCO 2009-2010 Action Plans<br />

Page 3<br />

3.9 Basic Tax Class - COMPLETED<br />

• Annually update the provider list, as necessary.<br />

3.10 SEE Class - COMPLETED<br />

• Annually update the referral system, as necessary<br />

• Notify NAEA whenever changes occur<br />

President’s Charges:<br />

1. Develop a web based education system for CE with the utilization <strong>of</strong> webinars, podcast, etc.<br />

(Action Plan 3.7)<br />

All Super Seminar 2009 sessions are now available via podcasts and can be accessed<br />

through the General Store on csea.org.<br />

digiTAX is now <strong>of</strong>fered only as a Webinar.<br />

The PEPCO Education Shareshop, held in July, was held via a Webinar. The Shareshop<br />

in December was held via conference call.<br />

2. Develop a CE exam from the current Super Seminars that is entirely web based. Automate our<br />

current process. (Action Plan 3.3)<br />

Staff has researched two vendors to date: 1) Omnipress – doesn’t <strong>of</strong>fer a fully automated<br />

online feature. 2) Captus Press – only <strong>of</strong>fers multi-media/interactive features (i.e. no<br />

online testing capabilities) Staff is continuing its search for a suitable vendor that can<br />

meet our needs.<br />

3. Review the evaluations <strong>of</strong> the speakers and content <strong>of</strong> all educational <strong>of</strong>ferings for further<br />

refinement. (Action Plan 3.1, 3.2, 3.3, 3.4, 3.5, 3.6)<br />

Completed September 2009.<br />

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<strong>Board</strong> <strong>of</strong> Directors<br />

Public Information & Awareness Committee (PIA)<br />

January 9, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

PIA 2009-2010 Action Plans Updates.<br />

Goal # 1: To enhance the visibility and recognition <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> as the preferred<br />

tax pr<strong>of</strong>essionals and to promote CSEA Members to the general public.<br />

Action Plans:<br />

COMMITTEE REPORTS<br />

1.1 Develop, implement and enhance statewide public awareness programs<br />

9.C.XI.<br />

• Study, implement, and expand the Marketing Plan as needed to assist the <strong>Society</strong> in<br />

achieving its Mission, Goals, and Vision.<br />

� Plan reviewed by Committee and is being used by staff in formulation <strong>of</strong> branding<br />

programs, goals, and strategic planning.<br />

� Marketing Plan review completed; Plan to be revamped as part <strong>of</strong> Branding<br />

efforts.<br />

• Establish successful fundraising programs to ensure the success <strong>of</strong> the EA Promo and<br />

Major Media Marketing (3M) funds.<br />

• Create an ongoing program to use EA Promo Fund contributions for an annual public<br />

awareness campaign.<br />

� Considered at length as part <strong>of</strong> Branding efforts.<br />

• Ensure that the Public Disaster Service Subcommittee is staffed and active in each local<br />

Chapter; provide updated materials and training. Promote the Program to the public<br />

through press releases and other appropriate means.<br />

� Disaster Services Handbook has been updated and provided to all Chapters.<br />

� Disaster Services promoted as part <strong>of</strong> Media kit and efforts.<br />

• Review and revise current statewide strategies and programs (such as the radio ads) as<br />

necessary.<br />

� Ongoing.<br />

1.2 Maximize the use <strong>of</strong> technology to promote <strong>Enrolled</strong> <strong>Agents</strong>.<br />

• Work with the PIA Technology Task Force to investigate and report various new uses <strong>of</strong><br />

technology and help ensure that the <strong>Society</strong> takes advantage <strong>of</strong> all available<br />

technological tools.<br />

� Ongoing and extensive and well-publicized in the <strong>Society</strong>’s electronic publications<br />

and <strong>California</strong> <strong>Enrolled</strong> Agent magazine.<br />

� PIA efforts (particularly in Branding and use <strong>of</strong> technology) coordinated with<br />

109


TEAR and duly reported at all meetings.<br />

• Improve disbursement <strong>of</strong> news releases, press kits, and other <strong>Society</strong> information<br />

electronically.<br />

� All Chapter PIA Chairs have received calls and emails regarding ongoing<br />

efforts, mailing label information for media, and info about accessing Media<br />

area <strong>of</strong> website in preparation for tax season promotions.<br />

1.3 Encourage Members to promote the <strong>Enrolled</strong> Agent status to the general public and the<br />

media.<br />

• Recommend the establishment <strong>of</strong> a <strong>Society</strong> award to recognize the PIA efforts <strong>of</strong><br />

individuals and/or Chapters.<br />

• Identify and share new ideas for the promotion and marketing <strong>of</strong> the EA designation and<br />

the benefits <strong>of</strong> membership in CSEA.<br />

� Ongoing discussion and brainstorming at meetings, conference calls, and via email.<br />

� Comprehensively discussed as part <strong>of</strong> the ongoing Branding campaign.<br />

• Create additional “canned speeches” and promote the CSEA SpEAkers BurEAu to make<br />

presentations to groups around the state, including schools.<br />

� Materials created and will be sent to Chapters and used in the Members-only<br />

area <strong>of</strong> the website prior to January <strong>Board</strong> meeting.<br />

• Create new ways to encourage use <strong>of</strong> ‘The’ Tax Pr<strong>of</strong>essional” and the “We SpEAk Tax”<br />

service mark as a promotional tool for CSEA Members.<br />

� Discussed and included as part <strong>of</strong> the new Branding efforts.<br />

1.4 Promote the desirability <strong>of</strong> becoming an <strong>Enrolled</strong> Agent as a career choice.<br />

• Work with the Membership & Chapter Development Committee and CSEA Education<br />

Foundation Scholarship Committee to promote the EA designation to non-EA tax<br />

pr<strong>of</strong>essionals and to students interested in a financial or accounting career.<br />

� Ongoing; staff liaison for PIA Committee is also liaison for CSEA Education<br />

Foundation Scholarship Committee, and ensures that cross-promotions are done<br />

while expressly describing the Foundation as a separate organization.<br />

� Various promotional efforts made electronically as part <strong>of</strong> fundraising<br />

program.<br />

1.5 Promote the awareness <strong>of</strong> the designation <strong>of</strong> <strong>Enrolled</strong> Agent to federal and state taxing<br />

agencies and pr<strong>of</strong>essional tax and accounting organizations.<br />

• Promote the EA designation to pr<strong>of</strong>essional tax and accounting organizations as well as<br />

taxing and regulatory agencies.<br />

� Ongoing efforts made via the magazine and at workshops and in preparation<br />

for Jim Stern Legislative Day.<br />

Goal # 4: To provide effective communication with Members and the public.<br />

4.1 Promote the various PIA activities <strong>of</strong> the <strong>Society</strong> through the available CSEA channels<br />

<strong>of</strong> communication.<br />

• Work with the Chapters to ensure thorough, effective use <strong>of</strong> the <strong>Society</strong>’s press releases<br />

and press kits.<br />

� Chapter PIA Chair Workshop held in August, with follow-up email.<br />

� All Chapter Chairs contacted prior to tax season.<br />

• Provide and promote Member “Tax Experts” for the use <strong>of</strong> print, broadcast and<br />

110


Subject<br />

electronic media.<br />

� Ongoing efforts through PR Newswire.<br />

• Work with staff to create a Client Tax Newsletter to appear in a fall issue <strong>of</strong> <strong>California</strong><br />

<strong>Enrolled</strong> Agent.<br />

� Completed.<br />

President’s Charge to PIA<br />

Committee Appointment and Charge<br />

Type <strong>of</strong> Committee: Date Appointed: June 26, 2009<br />

[ ] Special<br />

[ ] Standing Policy<br />

[X] Standing Member Value<br />

NAME OF COMMITTEE: Public Information & Awareness Committee<br />

CHAIR: Gordon Dito, EA<br />

COGNIZANT VP/OFFICER: Kim Kastl, EA<br />

STAFF LIAISON: Clifford Weimer<br />

Strategic Plan Reference:<br />

Goal # 1: To enhance the visibility and recognition <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> as the preferred tax<br />

pr<strong>of</strong>essionals and to promote CSEA Members to the general public.<br />

President’s Charge:<br />

1. Develop a focused PIA program to utilize all media sources available utilizing the EA Promo<br />

fund. (Action Plan 1.1, 1.2, 1.3, 1.4, 1.5, 4.1)<br />

� Part <strong>of</strong> the ongoing planning for the Branding program.<br />

2. Revisit the usage <strong>of</strong> talk radio as our main PIA outreach. (Action Plan 1.1)<br />

a. Should CSEA continue using radio<br />

b. Should CSEA continue to using talk radio<br />

� Extensive discussions resulted in a consensus that there is a lack <strong>of</strong><br />

enthusiasm for additional radio advertising at this time.<br />

3. Explore utilizing the services <strong>of</strong> a marketing firm to develop an advertising theme and/or catch<br />

phrase. (Action Plan 1.1, 1.2, 1.3, 1.4, 1.5, 4.1)<br />

� Extensive meetings, calls, and brainstorming sessions done with Wolfe Design &<br />

Marketing and other pr<strong>of</strong>essionals.<br />

� Branding program approved by <strong>Board</strong>; timeline and goals included in PIA<br />

packet.<br />

4. Implement an awareness campaign to the <strong>California</strong> Legislators. (Action Plan 1.2, 1.3, 1.5, 4.1)<br />

111


� Extensive efforts made through the magazine and website, particularly in<br />

preparation for Jim Stern Legislative Day.<br />

112


<strong>Board</strong> <strong>of</strong> Directors<br />

E-ACT Task Force<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

E-ACT (<strong>Enrolled</strong> Agent Career Track) Task Force<br />

The President appointed this Task Force at the June meeting and assigned the following Mission.<br />

9.C.XII.<br />

E-ACT Mission - To develop a complete program that will facilitate the recruitment <strong>of</strong> new EAs,<br />

enhance their pr<strong>of</strong>essional career, and provide opportunities for retiring Member EAs to continue in the<br />

pr<strong>of</strong>ession or completely retire while enriching the pr<strong>of</strong>essional career <strong>of</strong> Member EAs with<br />

opportunities and resources to help them succeed.<br />

There have been two meetings held since the last report:<br />

• October 19, 2009 -<br />

o Reviewed Student Outreach Program outline<br />

o Survey developed and distributed to attendees at New EA Workshop in Oakland<br />

o Survey developed and sent to emeritus/retired Members to solicit input as to why they<br />

belonged to CSEA and the value received<br />

o Pursuing contact through military institutions for those leaving the service to consider<br />

pursuing becoming an <strong>Enrolled</strong> Agent as a career option<br />

• December 4, 2009 –<br />

o Reviewed for changes to finalize the following:<br />

� CSEA Outreach PowerPoint<br />

� Career Path brochure for <strong>Enrolled</strong> <strong>Agents</strong><br />

� Member survey regarding their career path value received from CSEA<br />

o Continued to work on the following:<br />

� Military outreach<br />

� Free listing for availability <strong>of</strong> scholarships through Education Foundation<br />

� Brochure on career path to becoming an <strong>Enrolled</strong> Agent<br />

� Testimonials<br />

o Forwarded consideration to TEAR for the website<br />

� Career job bank<br />

� Mentoring clearinghouse<br />

The Task Force is currently scheduled to meet again on January 15, 2010.<br />

TASK FORCE<br />

REPORT<br />

The meeting notes from each <strong>of</strong> these meetings are posted on the CSEA website for those desiring<br />

additional information.<br />

113


<strong>Board</strong> <strong>of</strong> Directors<br />

TEAR Task Force<br />

January 9-10, 2010 <strong>Board</strong> Meeting<br />

Subject<br />

TEAR (Technology Enhancement And Research) Task Force<br />

TASK FORCE<br />

REPORT<br />

The President appointed this Task Force at the June meeting and assigned the following Mission.<br />

9.C.XIII.<br />

TEAR Mission - To evaluate the overall technological capabilities <strong>of</strong> the <strong>Society</strong> and to research new<br />

technology. To evaluate and work with the EVP to redesign the <strong>Society</strong> website into a state <strong>of</strong> the art<br />

tool for Members. To equip the CSEA Committees with the technology options needed to reach the<br />

CSEA goals while enriching the pr<strong>of</strong>essional career <strong>of</strong> Member EAs with opportunities and resources to<br />

help them succeed.<br />

Since the September report, there have been two meetings held:<br />

• October 26, 2009 –<br />

o Reviewed updates on website<br />

� Directors and committee Chairs added with email addresses<br />

� Upcoming events added to top left column on Home Page<br />

� Tax Return Preparer materials posted<br />

� Recording from September <strong>Board</strong> meeting still needs review<br />

� Website statistics from July through October 15 reviewed<br />

o Reviewed item from fall 2008 survey to Members pertinent to website<br />

o Discussed options for donation button without incurring costs from MemberMax<br />

o Discussed <strong>Board</strong> action regarding branding and its impact on Task Force work<br />

• December 4, 2009 –<br />

o Reviewed updates on website<br />

� Pages being made more efficient within program capabilities<br />

� Donation buttons added with payment through PayPal<br />

� All Officers, Directors, and Committee Chairs were added to the website.<br />

� Website statistics from January through July 2009 reviewed<br />

o S<strong>of</strong>tware<br />

� Current capabilities reviewed<br />

� Micros<strong>of</strong>t Dynamics discussed with possible timeline for implementation should the<br />

<strong>Board</strong> approve the purchase<br />

o Branding discussed regarding website template and timeline<br />

� Site map needs to be finalized so staff can begin development once template is<br />

ready<br />

� Input will be sought beyond Task Force members<br />

o Attempt will be made to record the young EA panel discussion at January <strong>Board</strong> meeting<br />

o Career job bank will be added to wish list<br />

114


o Mentoring clearinghouse will be added to wish list<br />

The TEAR Task Force is scheduled to meet again on Thursday, December 17, 2009 to finalize<br />

elements <strong>of</strong> the site map for the new website.<br />

The meeting notes from each <strong>of</strong> these meetings are posted on the CSEA website for those desiring<br />

additional information.<br />

115


A CALIFORNIA<br />

CORPORATION<br />

October 9, 2009<br />

CALIFORNIA SOCIETY OF ENROLLED AGENTS<br />

Executive Offices:<br />

3200 Ramos Circle<br />

Sacramento, CA 95827-2513<br />

(916) 366-6646<br />

Fax (916) 366-6674<br />

Email: info@csea.org<br />

www.csea.org<br />

NAEA Executive Committee and <strong>Board</strong><br />

National Association <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

1120 Connecticut Avenue, NW, Suite 460<br />

Washington, DC 20036<br />

Dear NAEA Elected Leaders:<br />

SENT VIA EMAIL<br />

This letter is being written with the unanimous approval and support <strong>of</strong> the <strong>California</strong><br />

<strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> (CSEA) <strong>Board</strong> <strong>of</strong> Directors. The CSEA Executive Committee<br />

met on Friday, September 25, 2009 and passed a motion to write this letter that was<br />

also passed by the CSEA <strong>Board</strong> <strong>of</strong> Directors on Sunday, September 27, 2009. This<br />

letter should not be construed in any way as supporting or opposing either side in the<br />

current controversy between the NAEA Executive Committee/<strong>Board</strong> and the EVP<br />

Search Committee. Our concern is not with the new EVP selected, but rather regarding<br />

the integrity <strong>of</strong> the process and the rights <strong>of</strong> all NAEA/CSEA Members.<br />

As an organization, CSEA prides itself in being open and transparent to all Members at<br />

all times. It is with grave concern that we, also as Members <strong>of</strong> NAEA, have recently had<br />

to question the actions <strong>of</strong> the NAEA Executive Committee relative to enforcement <strong>of</strong><br />

<strong>Board</strong> adopted policies. CSEA firmly believes that policies are put in place to protect the<br />

organization and, once adopted, are to be followed. CSEA also believes that it would be<br />

inappropriate for policies to be changed or disregarded based on circumstances that<br />

might arise while in the middle <strong>of</strong> a process outlined in policy. It appears that the NAEA<br />

policy on the EVP Succession was not followed as to the proper roles and<br />

responsibilities <strong>of</strong> all parties involved. Because <strong>of</strong> this lack <strong>of</strong> transparency, CSEA<br />

requests a written explanation as to why the policy was not followed, or, if it was, a step<br />

by step explanation <strong>of</strong> how this policy was properly executed. While we do understand<br />

that some <strong>of</strong> the information in relation to the hiring <strong>of</strong> an EVP is confidential, much<br />

information is public or has been made public over the course <strong>of</strong> this controversy, and<br />

we implore you to not use confidentiality as a reason to not fully answer this question.<br />

Lack <strong>of</strong> transparency has brought us all to this place and without transparency we<br />

cannot move beyond this. Again, our concern is not with the new EVP selected, but<br />

rather the process <strong>of</strong> execution <strong>of</strong> the policy adopted by the NAEA <strong>Board</strong> <strong>of</strong> Directors.<br />

MEMBERS ENROLLED TO REPRESENT TAXPAYERS<br />

BEFORE THE INTERNAL REVENUE SERVICE<br />

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NAEA Executive Committee and <strong>Board</strong><br />

October 9, 2009<br />

Page 2<br />

The CSEA <strong>Board</strong> also has grave concerns relative to the intimidating tactics that were<br />

used in a memo <strong>of</strong> August 18, 2009 from the NAEA Executive Committee to the EVP<br />

Search Committee and the ultimate threat that we believe could be directed to any<br />

Member <strong>of</strong> NAEA should there be a disagreement with the NAEA leadership.<br />

As stated, (emphasis added), “If anyone files any ethics complaint or makes<br />

any other charges against Sandra M. Martin or any other member <strong>of</strong> the<br />

Executive Committee based on the Executive Committee’s deliberations and<br />

procedures related to hiring <strong>of</strong> NAEA’s new EVP, the Executive Committee will<br />

vigorously defend against such charges or complaints and seek to have them<br />

dismissed.<br />

“The Executive Committee will also consider filing counter Code <strong>of</strong> Ethics<br />

charges against anyone filing an ethics complaint against President Sandra<br />

M. Martin and/or any member <strong>of</strong> the Executive Committee, based on the<br />

Executive Committee’s exercising its due diligence and fiduciary responsibilities<br />

on behalf <strong>of</strong> NAEA. Additionally, the Executive Committee, and its members<br />

individually, hereby give notice that it/they may pursue any other lawful<br />

action to such proceedings, including seeking the expulsion from the<br />

association, <strong>of</strong> anyone bringing false, frivolous or vexatious allegations; or to<br />

seek redress in the civil courts <strong>of</strong> appropriate jurisdiction for libel, defamation or<br />

any other available claim or legal cause <strong>of</strong> action.”<br />

CSEA understands that this language was written by NAEA’s attorney yet it was<br />

approved and supported by the Executive Committee. It is deeply disturbing that NAEA<br />

leadership would even suggest that its Members’ rights can be so easily dismissed or<br />

that attempts to intimidate those serving the organization in volunteer capacities can be<br />

so freely made. To threaten expulsion for someone only trying to serve NAEA is<br />

unconscionable, and because <strong>of</strong> the dual membership requirement, we fear for CSEA<br />

Members’ individual rights being threatened. In addition, the ethical issues outlined<br />

above are not under the purview <strong>of</strong> the Executive Committee. Each item addressed is a<br />

right <strong>of</strong> the individual Member <strong>of</strong> NAEA and CSEA, and properly instituted bodies<br />

beyond the Executive Committee determine their outcome. This language clearly sends<br />

a message to the Members not to question the leadership <strong>of</strong> NAEA. Is this the<br />

impression we want our Members to have when we are all working hard to grow this<br />

association?<br />

CSEA requests a written explanation as to why the Executive Committee would even<br />

consider such reprehensible language be sent to any Member. An attorney is hired to<br />

give advice, it is leadership’s role to listen to that advice and then act with foresight as to<br />

what will be in the best interests <strong>of</strong> the organization and its Members. It is not the role <strong>of</strong><br />

leadership to hide behind legal counsel’s opinions and this deeply concerns us. Does<br />

NAEA not pride itself on being a Member organization?<br />

117


NAEA Executive Committee and <strong>Board</strong><br />

October 7, 2009<br />

Page 3<br />

While we have written to you with our grave concerns, our purpose is to also <strong>of</strong>fer you a<br />

solution as well. CSEA believes that under the present circumstances the NAEA<br />

leadership is incapable <strong>of</strong> successfully working through the issues confronting it and we<br />

firmly believe that only with outside assistance will the deep wounds inflicted in this<br />

matter begin to heal. We suggest that an outside neutral party be hired to be a fact<br />

finder based on all information available and that all parties should agree beforehand<br />

that any findings and recommendations coming from this effort be binding upon all<br />

parties. We also believe that this should be undertaken as soon as possible so that this<br />

will be resolved prior to the November meetings. The time is upon us as an association<br />

and you, as leaders, to start this healing process.<br />

CSEA chose not to respond to any <strong>of</strong> the communications that have been transmitted to<br />

date regarding this matter. Since CSEA only speaks with one voice, we have remained<br />

silent until such time as the CSEA <strong>Board</strong> had an opportunity to meet, deliberate these<br />

matters, and provide <strong>Board</strong> direction. In addition, we were hopeful that NAEA could<br />

have resolved this in an expedient manner. While the need for these issues to be<br />

addressed by the CSEA <strong>Board</strong> <strong>of</strong> Directors may cause you concern, we have a fiduciary<br />

responsibility to all the Members <strong>of</strong> CSEA. Therefore, we must ask the questions and<br />

wish to <strong>of</strong>fer you a path to a solution. We do not believe that any internal steps being<br />

put forth have the potential for resolving the EVP search matter before NAEA. We fear<br />

the irreparable harm this potentially has for inflicting significant damage to our<br />

organization. NAEA has come too far to allow this to destroy the very fabric <strong>of</strong> the<br />

organization.<br />

As your actions have a direct impact on CSEA and our Members, we appreciate your<br />

attention to this matter. We look forward to an expedient written response by October<br />

30, 2009 and urge you to take swift and immediate action to resolve these issues<br />

through binding third-party mediation.<br />

If you have any questions or need additional information, please contact me at 530/674-<br />

1156 or via email at dave@meyershaw.com.<br />

Sincerely,<br />

David A. Shaw, EA<br />

President<br />

cc: NAEA State Affiliate Presidents<br />

NAEA Past Presidents<br />

NAEA EVP Search Committee<br />

CSEA <strong>Board</strong> <strong>of</strong> Directors<br />

118


119


120


121


122


A CALIFORNIA<br />

CORPORATION<br />

October 9, 2009<br />

CALIFORNIA SOCIETY OF ENROLLED AGENTS<br />

Executive Offices:<br />

3200 Ramos Circle<br />

Sacramento, CA 95827-2513<br />

(916) 366-6646<br />

Fax (916) 366-6674<br />

Email: info@csea.org<br />

www.csea.org<br />

Stella Lee, Territory Manager for VITA<br />

Internal Revenue Service<br />

55 South Market Street<br />

San Jose, CA. 95113<br />

Dear Ms. Lee:<br />

SENT VIA EMAIL<br />

This letter is being written with the unanimous approval and support <strong>of</strong> the <strong>California</strong><br />

<strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> (CSEA) <strong>Board</strong> <strong>of</strong> Directors.<br />

It has come to our attention that a flyer is currently being distributed through local San<br />

Francisco Bay Area IRS <strong>of</strong>fices that promotes the free tax preparation services <strong>of</strong> the<br />

VITA Program, underwritten by the United Way <strong>of</strong> the Bay Area. This marketing material<br />

contains assertions that we believe are misleading and which undermine the image and<br />

value <strong>of</strong> the true tax pr<strong>of</strong>essional.<br />

“Don’t pay to get your taxes prepared” is one <strong>of</strong> the messages displayed prominently<br />

on the face <strong>of</strong> the colorful postcard. The implication is that no one should pay for tax<br />

preparation services. We don’t believe that this is the message the IRS intends to<br />

convey about their pr<strong>of</strong>essional tax preparer “stakeholder partners”. We wonder if the<br />

IRS, after working so hard to establish partnerships with the tax pr<strong>of</strong>essional<br />

community, realizes how this postcard may be misinterpreted by the general public.<br />

While we applaud the community service efforts <strong>of</strong> the EarnIt!KeepIt!SaveIt! program,<br />

we object to the message being conveyed by this marketing piece. We agree that<br />

qualifying low income families deserve access to free tax services, but this flyer implies<br />

that every taxpayer should seek out free tax preparation services. Furthermore, the IRS<br />

appears to be endorsing the message by displaying the postcard in its <strong>of</strong>fices.<br />

The reverse <strong>of</strong> the postcard advises that “IRS-certified tax preparers” are available at<br />

more than 160 Bay Area sites, and uses wording, that would probably be interpreted by<br />

most taxpayers, as receiving the “refund <strong>of</strong> more than $4,800”. As we are all aware<br />

each and every return is based on the specific information from each client. Even the<br />

MEMBERS ENROLLED TO REPRESENT TAXPAYERS<br />

BEFORE THE INTERNAL REVENUE SERVICE<br />

123


Stella Lee, Territory Manager for VITA<br />

October 9, 2009<br />

Page 2<br />

IRS Website uses the term “IRS certified volunteers” in the information provided about<br />

the VITA program. It’s not difficult to see how the crafters <strong>of</strong> the postcard made the leap<br />

to “IRS-certified tax preparers”. However, this is a giant leap which results in a<br />

completely different representation <strong>of</strong> the VITA volunteer preparers. “Certified” connotes<br />

a higher level <strong>of</strong> competence and expertise than “registered” or “trained” preparers. The<br />

postcard does not explain that these “volunteers” are only trained to prepare very simple<br />

tax returns, and that the IRS does not authorize them to prepare returns outside the<br />

scope <strong>of</strong> the VITA locations.<br />

This postcard and other advertising materials sends the wrong message and distorts<br />

the true nature <strong>of</strong> the VITA program, and it should be removed from circulation<br />

immediately. This includes removal from IRS <strong>of</strong>fices as well as ending all current<br />

distribution by any <strong>of</strong> the many high-pr<strong>of</strong>ile VITA program partners and the other<br />

advertising venues that are provided free due to the organizations involved.<br />

In the future we recommend that the IRS review more carefully any promotional<br />

materials prepared by their community partners to prevent the dissemination <strong>of</strong><br />

misleading and confusing information. We also request that the IRS change the current<br />

terminology by removing the phrase “IRS certified” from the description <strong>of</strong> “VITA<br />

volunteers” to more appropriately describe the limited scope <strong>of</strong> their expertise and<br />

experience. A recurrence <strong>of</strong> this problem should be avoidable if IRS insists that any<br />

information about the VITA program or its promotion includes the appropriate and exact<br />

terminology.<br />

CSEA, its Chapters throughout the state, and individual Members have supported VITA<br />

for years, teaching many <strong>of</strong> the VITA classes for volunteers annually to ensure that<br />

volunteers are properly trained and available to prepare tax returns within the scope <strong>of</strong><br />

the program.<br />

We have also noted from TIGTA reports that the error rate <strong>of</strong> the VITA sites has also<br />

increased. We believe that it is attributed to the fact that many sites are preparing tax<br />

returns far exceeding the scope <strong>of</strong> the VITA program as well as the knowledge and<br />

expertise <strong>of</strong> those working at the site.<br />

We appreciate the opportunity to be able to express our concerns and would appreciate<br />

a reply as to any action that is taken. This program is too important to the working poor<br />

within <strong>California</strong> for the program to step beyond the limitations that have been<br />

established for it.<br />

If you feel it would be advantageous to have a face-to-face meeting regarding these<br />

issues, we would be pleased to try and find a mutually agreeable date and time to meet.<br />

124


Stella Lee, Territory Manager for VITA<br />

October 9, 2009<br />

Page 3<br />

In the meantime, if you have any questions or need additional information, please<br />

contact me or Catherine A. Apker, CAE, at 916/366-6646 or via email at<br />

dave@meyershaw.com or capker@csea.org. Thank you in advance for your attention<br />

and consideration as you move forward with addressing this issue.<br />

Respectfully,<br />

David A. Shaw, EA<br />

President<br />

<strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

cc: Nina E. Olson, Esq., National Taxpayer Advocate<br />

Karen Hawkins, Esq., Director, Office <strong>of</strong> Pr<strong>of</strong>essional Responsibility<br />

United Way <strong>of</strong> the Bay Area and other sponsoring organizations<br />

Alan N. Hatcher, Special <strong>Agents</strong> in Charge, San Francisco Field Division, TIGTA<br />

Patrick Brown, Senior Stakeholder Relationship Tax Consultant<br />

CSEA <strong>Board</strong> <strong>of</strong> Directors<br />

CSEA Membership and Chapter Development Committee<br />

125


Wage & Investment<br />

David A. Shaw, President<br />

<strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

3200 Ramos Circle<br />

Sacramento, CA 95827<br />

Dear Mr. Shaw:<br />

DEPARTMENT OF THE TREASURY<br />

INTERNAL REVENUE SERVICE<br />

Atlanta, GA 30308<br />

November 10, 2009<br />

Thank you for your letter <strong>of</strong> October 9, 2009, in which you expressed concern about a flyer<br />

distributed by the United Way <strong>of</strong> the Bay Area that promotes the Volunteer Income Tax Assistance<br />

(VITA) Program. The Internal Revenue Service values the longstanding partnership with the<br />

<strong>California</strong> <strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> and appreciates your feedback.<br />

We have addressed your concerns with the United Way <strong>of</strong> the Bay Area (UWBA). They, too, have<br />

partnered with CSEA and with local <strong>Enrolled</strong> <strong>Agents</strong> for several years, and were amenable to<br />

addressing your objections to their flyer. The issues are addressed below:<br />

Issue 1- The flyer states: “Don’t pay to get your taxes prepared…The implication is that no one<br />

should pay for tax preparation services.”<br />

Response- "Don't pay to get your taxes prepared" can be misleading. “Free tax help or services to<br />

individuals with low-to-moderate income” would be a more accurate statement. After discussions<br />

with UWBA, they decided to remove that phrase from all marketing materials and instead<br />

emphasize “free services”.<br />

Issue 2- Your letter states: “The reverse <strong>of</strong> the postcard advises that ‘IRS-certified tax preparers’<br />

are available at more than 160 Bay Area sites, and uses wording, that would probably be<br />

interpreted by most taxpayers, as receiving the ‘refund <strong>of</strong> more than $4,800’. As we are all aware<br />

each and every return is based on the specific information from each client. Even the IRS Website<br />

uses the term ‘IRS certified volunteers’.”<br />

Response- We understand your concern over this terminology and have addressed it with UWBA.<br />

We feel, however, that the use <strong>of</strong> the term “IRS-certified” is valid -- volunteers are certified to<br />

prepare basic types <strong>of</strong> returns based on their ability to pass portions <strong>of</strong> an IRS-developed test, just<br />

as EA’s are certified to practice by passing the EA exam.<br />

- 2 -<br />

126


Issue 3- The letter states: “This postcard and other advertising materials send the wrong message<br />

and distorts the true nature <strong>of</strong> the VITA program, and it should be removed from circulation<br />

immediately.”<br />

Clarification- We are not sure which specific postcards you are referring to. However, IRS does<br />

market the IRS Volunteer Income Tax Assistance Program, <strong>of</strong>fering free tax help to qualified<br />

taxpayers and to those who come to the Taxpayer Assistance Centers for return preparation<br />

assistance.<br />

Issue 4- The letter states: “We have also noted from TIGTA reports that the error rate <strong>of</strong> the VITA<br />

sites has also increased. We believe that it is attributed to the fact that many sites are preparing<br />

tax returns far exceeding the scope <strong>of</strong> the VITA program as well as the knowledge and expertise <strong>of</strong><br />

those working at the site.”<br />

Response- Scope was not a factor in the decrease in the accuracy rate. However, in a related<br />

issue, TIGTA did recommend that IRS “ensure that all new tax law topics and questions pertaining<br />

to filing status are incorporated into the IRS intake sheet.” IRS concurred, “stating it would<br />

incorporate new tax law topics and questions pertaining to filing status into its intake sheet.”<br />

We agree with your assessment that “This program is too important to the working poor within<br />

<strong>California</strong> for the program to step beyond the limitations that have been established for it.” VITA<br />

sites are required to prepare returns only within scope based on the level volunteers are certified.<br />

Taxpayers with returns that are out <strong>of</strong> scope <strong>of</strong> the VITA program should be advised by the sites to<br />

seek pr<strong>of</strong>essional services. UWBA, through its Earn It! Keep It! Save It! campaign, would like to<br />

strengthen the referral system between VITA sites and <strong>Enrolled</strong> <strong>Agents</strong> by providing CSEA<br />

brochures for the sites to distribute when referrals are appropriate. We hope you can be <strong>of</strong><br />

assistance in providing these brochures so that our VITA volunteers can refer taxpayers with out<strong>of</strong>-scope<br />

issues to pr<strong>of</strong>essionals who can provide quality tax preparation assistance.<br />

I hope this clarifies the issues raised in your letter. SPEC continues to work to improve the VITA<br />

Program and hopes for a continued positive relationship with the CSEA and its chapters. I will be<br />

attending the Practitioner Liaison Meeting in Oakland on December 1 to speak to representatives<br />

<strong>of</strong> the local EA chapters about the VITA Program and our partnership with United Way <strong>of</strong> the Bay<br />

Area. If you have any questions or concerns, please contact me at (510) 637-2460.<br />

Sincerely,<br />

Stella Lee<br />

Territory Manager<br />

Stakeholder Parnterships,<br />

Education & Communication<br />

1301 Clay Street, 1520S<br />

Oakland, CA 94612<br />

127


A CALIFORNIA<br />

CORPORATION<br />

October 9, 2009<br />

CALIFORNIA SOCIETY OF ENROLLED AGENTS<br />

Executive Offices:<br />

3200 Ramos Circle<br />

Sacramento, CA 95827-2513<br />

(916) 366-6646<br />

Fax (916) 366-6674<br />

Email: info@csea.org<br />

www.csea.org<br />

CCPA:LPD:PR (Notice 2009-60)<br />

Room 5203<br />

Internal Revenue Service<br />

P.O. Box 7604, Ben Franklin Station<br />

Washington, D.C. 20044<br />

Re: Notice 2009-60<br />

Internal Revenue Service:<br />

We are responding to the above referenced notice on behalf <strong>of</strong> the Members <strong>of</strong> the <strong>California</strong><br />

<strong>Society</strong> <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> (CSEA). CSEA appreciates the opportunity to respond to the IRS<br />

request for comments about Standards <strong>of</strong> Conduct for the Tax Return Preparer Community and<br />

Increased Taxpayer Compliance. We applaud the IRS for seeking the input <strong>of</strong> tax preparers,<br />

and we appreciate the extension granted by Karen Hawkins, Director <strong>of</strong> the Office <strong>of</strong><br />

Pr<strong>of</strong>essional Responsibility (OPR), to present these comments.<br />

CSEA acknowledges that what ever form <strong>of</strong> oversight <strong>of</strong> all currently unregulated tax preparers<br />

takes, it will be a number <strong>of</strong> years before all preparers are covered. A phase in process for both<br />

testing and renewal will need to be implemented similar to how the <strong>Enrolled</strong> <strong>Agents</strong> moved to<br />

the rolling renewal cycle currently in place.<br />

CSEA is in agreement with the statement made by National Association <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong><br />

(NAEA) spokesperson Frank Degen, EA, at the July 30, 2009 Taxpayer Forum, but would also<br />

like to add some comments from a <strong>California</strong> perspective.<br />

What types <strong>of</strong> individuals, entities, and pr<strong>of</strong>essionals currently work as tax return<br />

preparers? How are their tax return preparation services currently monitored or<br />

regulated by pr<strong>of</strong>essional organizations or the government? How could this monitoring<br />

and regulation be improved?<br />

CSEA is a membership organization <strong>of</strong> <strong>Enrolled</strong> <strong>Agents</strong> and other tax pr<strong>of</strong>essionals. The<br />

Members come to the pr<strong>of</strong>ession from a myriad <strong>of</strong> ways: college graduates, following in the<br />

family business, former IRS employees, retired military, and many others. In <strong>California</strong>, all<br />

<strong>Enrolled</strong> Agent tax preparers are federally licensed; CPAs and attorneys are state licensed and<br />

regulated, and other paid tax preparers are registered by the <strong>California</strong> Tax Education Council<br />

(CTEC) as a Certified Registered Tax Preparer (CRTP) to prepare taxes in <strong>California</strong>.<br />

Registration with CTEC includes:<br />

• 60 hours <strong>of</strong> qualifying tax education<br />

MEMBERS ENROLLED TO REPRESENT TAXPAYERS<br />

BEFORE THE INTERNAL REVENUE SERVICE<br />

128


CCPA:LPD:PR (Notice 2009-60)<br />

October 9, 2009<br />

Page 2<br />

• 20 hours <strong>of</strong> continuing tax education each year (12 hours federal, 4 hours <strong>California</strong>,<br />

and 4 hours <strong>of</strong> either federal or <strong>California</strong>. A 2-hour ethics requirement will also be<br />

implemented in the 2010/2011 renewal cycle)<br />

• Maintaining a $5,000 tax preparer bond<br />

• Awareness <strong>of</strong> the Tax Preparer Code <strong>of</strong> Conduct and Responsibilities<br />

CSEA has been an avid supporter and contributor to this legislatively mandated registration.<br />

CSEA is one <strong>of</strong> the organizations that has a standing seat on the CTEC <strong>Board</strong> <strong>of</strong> Directors<br />

along with NAEA and two <strong>of</strong> our separately incorporated Chapters in <strong>California</strong>.<br />

Although CTEC has our full support, we do recognize improvements could be made for a<br />

national model. CRTPs are not required to take any competency testing and that is a major<br />

weakness in the regulation <strong>of</strong> tax preparers in <strong>California</strong>. Improvements to monitoring and<br />

regulation in <strong>California</strong> could also be made through educational campaigns to the taxpayer. In<br />

general, <strong>California</strong>ns do not understand the difference between Circular 230 tax preparers and<br />

CRTPs. CTEC also has no enforcement authority to either discipline a preparer or remove their<br />

registration. This is a critical element that must be in place for a national program.<br />

How do differences in regulation and oversight affect how the various groups <strong>of</strong> tax<br />

return preparers interact with the Service and taxpayers?<br />

CSEA Members strive to establish good working relationships with the IRS and the <strong>California</strong><br />

state taxing agencies. Our Members have built up these pr<strong>of</strong>essional relationships to better<br />

serve our clients. EAs regularly represent taxpayers before the IRS and have a full<br />

understanding <strong>of</strong> the importance <strong>of</strong> running an ethical practice and maintaining compliance with<br />

the tax administration. It is evident that not all tax preparers have the same respect and<br />

relationship with the IRS, which is evidenced in some <strong>of</strong> the facts presented by Mr. Degen at the<br />

IRS panel on July 30, 2009. <strong>California</strong> also has a tremendous tax gap estimated at $6.5 billion<br />

annually. CSEA Members work in partnership with the Franchise Tax <strong>Board</strong> (FTB) in their<br />

efforts to reduce the tax gap in <strong>California</strong>.<br />

Currently, there is an inconsistency in the oversight <strong>of</strong> tax preparers across the nation and that<br />

elevates the public’s inability to find competent and ethical tax preparation services. Any<br />

individual preparing taxes for a fee should be held to a very high standard to ensure compliance<br />

with the law and protection for taxpayers.<br />

CSEA concurs with the July 30 th statement by Frank Degen, EA. “If we succeed in providing<br />

strong, common sense national return preparer oversight, we will protect taxpayers, elevate the<br />

pr<strong>of</strong>ession, and level the playing field for those currently subject to Circular 230.” CSEA stands<br />

willing to work toward national return preparer oversight.<br />

Is there a minimum level <strong>of</strong> education and training necessary to provide tax return<br />

preparation services? If so, who should be responsible for ensuring that a tax return<br />

preparer meets this minimum level and how should that be done?<br />

129


CCPA:LPD:PR (Notice 2009-60)<br />

October 9, 2009<br />

Page 3<br />

Yes, a minimum level <strong>of</strong> annual education and training is not only necessary, but is crucial. No<br />

one denies the tax system is complicated, and with the number <strong>of</strong> changes to the tax code that<br />

have been occurring on a regular basis, education becomes critical. Continuing education is<br />

essential to sustain skills and keep up with changing tax laws. CSEA Members agree to<br />

complete 14 more hours <strong>of</strong> training each year than is mandated by the IRS. We believe that the<br />

number <strong>of</strong> hours required by Circular 230 should be extended to all tax preparers (24 hours<br />

annually or 72 hours every three years). We also believe that OPR is the appropriate body that<br />

should be responsible for ensuring that a tax return preparer meets the minimum level <strong>of</strong> any<br />

established criteria. Only a government agency with appropriate authority and legal standing<br />

can do the job that needs to be done. The criteria should encompass consistency in testing, with<br />

various levels (individual, individual with schedules, trusts and estates and corporations), thus<br />

demonstrating pr<strong>of</strong>iciency for each level as an individual’s career progresses. Prometrics, as<br />

example, has successfully implemented testing for many pr<strong>of</strong>essions, including <strong>Enrolled</strong> <strong>Agents</strong><br />

and CPAs. We envision that the <strong>Enrolled</strong> Agent license would be the top level <strong>of</strong> the tax<br />

pr<strong>of</strong>ession, and that there should be no grandfathering except for the current EAs, CPAs and<br />

tax attorneys, who have already demonstrated their pr<strong>of</strong>iciency through testing.<br />

What, if any, service and outreach should be provided to tax return preparers and<br />

taxpayers? Who should provide (and bear the costs for) these needed services?<br />

As we can attest in <strong>California</strong>, outreach is a vital and crucial part <strong>of</strong> any program and should<br />

build on the existing regulatory framework and consolidate administration and enforcement<br />

under the Office <strong>of</strong> Pr<strong>of</strong>essional Responsibility. Centralization would ensure that all taxpayers<br />

are receiving the same message, ensuring a universal standard with the same code <strong>of</strong> ethics<br />

and continuing education requirement. Preparers will no longer be able to move around the<br />

country trying to escape oversight by a state regulatory agency.<br />

Sufficient money will initially have to be allocated to launch an advertising/outreach campaign to<br />

ensure all taxpayers are informed and understand the new regulatory framework and the<br />

consequences <strong>of</strong> not using a tax preparer designated within that framework. Eventually, based<br />

on the number <strong>of</strong> preparers doing U.S. tax returns annual or periodic fees should be adequate<br />

to both pay for the Office <strong>of</strong> Pr<strong>of</strong>essional Responsibility and its oversight activities, and an<br />

ongoing advertising/outreach campaign for the public.<br />

Should tax return preparers be subject to a code <strong>of</strong> ethics, and, if so, what<br />

specific behavior should that code promote or prohibit? How would that code <strong>of</strong> ethics<br />

interact with existing ethical standards that may already be applicable?<br />

CSEA believes an ethics component is a vital part <strong>of</strong> any continuing education requirements.<br />

The components included in Circular 230 that provide a basis for ethical behavior are essential.<br />

All tax preparers must be held to the same standards to ensure the integrity <strong>of</strong> the tax system. If<br />

an enhanced or expanded code <strong>of</strong> ethics is desirable, there are many examples across the<br />

United States from both state and national associations that deal with pr<strong>of</strong>essionals and their<br />

behavior.<br />

What, if any, responsibility should the firms or businesses that employ tax<br />

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October 9, 2009<br />

Page 4<br />

return preparers have for the conduct <strong>of</strong> the individuals they employ?<br />

CSEA believes that it should be the individual that is certified or licensed. Many times it is a<br />

company attitude that perpetuates irresponsible activity <strong>of</strong> its employees. Firms should be held<br />

to a higher standard <strong>of</strong> oversight responsibility to ensure that employees are indeed, following<br />

the law. If disciplinary action is to be taken against an individual, the firm should be scrutinized<br />

closely to ensure that disciplinary actions are not warranted firm wide based on faulty or<br />

fraudulent business policies and practices.<br />

CSEA supports the IRS and the goals <strong>of</strong> increasing compliance and maintaining high ethical<br />

standards for all tax practitioners. If you have any questions or need additional information,<br />

please contact me or Catherine A. Apker, CAE, at 916/366-6646 or via email at<br />

dave@meyershaw.com or capker@csea.org. Thank you in advance for your attention and<br />

consideration as you move forward with addressing these issues.<br />

Sincerely,<br />

David Shaw, EA<br />

CSEA President 2009-2010<br />

cc: Karen Hawkins, Director, Office <strong>of</strong> Pr<strong>of</strong>essional Responsibility<br />

Mark Ernst, Deputy Commissioner, Operation Support<br />

Nina E. Olson, Esq., National Taxpayer Advocate<br />

NAEA<br />

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GOOD OF THE ORDER<br />

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