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GoingCandid

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Processing<br />

When you shoot in RAW you have to process, but this does not mean that you<br />

are a Photoshop artist and should spend many hours in front of your computer.<br />

Keep the processing to a minimum and spend the time you free up with<br />

sharing and marketing. You can limit the processing time by creating your own<br />

style. This means you do the same type of processing which can be recorded<br />

as a pre-set or action. Then you can just apply this pre-set to your photos and<br />

save a lot of time.<br />

Sharing<br />

As already mentioned in the marketing chapter of this book, marketing is underestimated<br />

and often inexistent. You should probably spend an equal<br />

amount of time sharing your work and your thoughts with others, than you<br />

shoot in the streets. You can make a big difference in bringing your photos out<br />

to the world, when you really focus on this phase. Sharing and socializing is<br />

very important in order to get your work shown to a big audience around the<br />

globe. You may discuss and comment the work of other photographers regularly.<br />

You may also participate and organize photo walks to get in contact with<br />

other street photographers. Especially outside of your town you should get<br />

more known. With the Internet you can reach nearly everyone.<br />

The right balance<br />

It's difficult to say, but three equal parts might be fine. I would say that processing<br />

is not that important to me. I spend probably 40% of my time shooting,<br />

10% of my time processing and 50% of my time sharing and marketing my<br />

photos. Sure this is different for every street photographer. The important<br />

thing is that you should think about it, especially if your day does not have<br />

enough hours. Then you should focus on the area which is most important.<br />

Don't forget the fun factor as every area should be at least some fun. If you<br />

don't like something, you may not spend too much time doing it. The downside<br />

of this is that you may not be as good as you should in that area. There<br />

might be room for improvement to equally balance your photography time.

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