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Keith Fletcher
As you drive into the exclusive rural
enclave that is home to Keith
Fletcher, you could be forgiven for
thinking that you are in Adderley
Edge or at least on the set of
Footballers' Wives, but we are in a
leafy village in Leicestershire outside
the home of this local business man
and entrepreneur. With a fleet of
rather interesting cars to his name all
bearing personal number plates you
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instinctively know that here, there is
a story to be told.
Keith explains how his interest in
registration plates started in the mid-
1950's when, at the age of 11, he
had an evening and weekend job
working for a local ice-cream
company, putting the sticks into
lollipops.
As the years passed he was allowed
to drive and park the ice-cream vans
in the compound and started to
check the tax disc holders for expired
discs, which he began to collect.
Looking at the numbers and letters
and seeing that these were often the
initials of the company or driver,
Keith's fascination for number plates
was born.
By the age of 17, using money he
had saved from his part-time job,
Keith started his own TV rental
company. He managed to secure
financial backing from a large
television manufacturer and during
the time that the business was being
built up, Keith found himself in debt