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FEATURE<br />
20<br />
20<br />
RUSS’S<br />
PRIDE AND JOY—<br />
A HARLEY DRAG RACER<br />
opportunities, <strong>and</strong> we ran with them. Lower prices for<br />
l<strong>and</strong> <strong>and</strong> construction, as well as tremendous support from<br />
Kevin McArtor <strong>and</strong> <strong>Resource</strong> <strong>Bank</strong>, allowed us to build our<br />
own facility. Our focus on service, rather than sales of new<br />
equipment, was a perfect fi t for a market that was looking<br />
to cut costs anywhere it could. “<br />
Russ credits his success to a strong work ethic, instilled<br />
in him by his parents, but he also acknowledges the<br />
encouragement given to him by his father-in-law. “Kim’s<br />
dad calmed me down <strong>and</strong> pushed me at the same time.<br />
He was always very positive in everything he said <strong>and</strong> did,<br />
<strong>and</strong> he gave us confi dence that we could succeed.”<br />
Kim’s dad passed away recently, but it’s clear that she<br />
inherited her father’s positive attitude. “Kim h<strong>and</strong>les the<br />
RUSS’S DAUGHTER MALLORY,<br />
WHO HAS A BFA FROM NIU,<br />
DECORATED THE SERVICE<br />
CONCEPTS HUSKIE. HIS OTHER<br />
DAUGHTER, COURTNEY, IS PRE-<br />
MED AT U OF I.<br />
bookkeeping <strong>and</strong> invoicing for the company,” says Russ,<br />
“but her most valuable role is as a source of perspective on<br />
the business. Kim is really the exception to the rule that you<br />
shouldn’t work with your spouse.”<br />
“We’re not the type of people that have to take off on<br />
vacation every few weeks to enjoy ourselves,” says Kim.<br />
“We both underst<strong>and</strong> the sacrifi ces that you have to<br />
make to succeed, <strong>and</strong> we both make those sacrifi ces.<br />
Beyond that, if you have a good life at home, the good<br />
things just follow.”<br />
To relax, the Harrelsons take what they call “instant<br />
vacations.” Russ explains: “When we take off for a ride on<br />
the Harley, that’s a vacation for us, even though we end up<br />
back at home by the end of the day.” But country roads<br />
aren’t the couple’s only form of fun. Kim enjoys sports <strong>and</strong><br />
plays softball in a league in Elgin. “Sports always kept me<br />
out trouble when I was growing up,” she smiles. “I guess<br />
they still do.”<br />
Russ says his sports have to involve a motor or he’s not<br />
interested. Fast cars, fast motorcycles, <strong>and</strong> fast snowmobiles<br />
are his hobby. His pride <strong>and</strong> joy is a Harley drag-racing<br />
motorcycle capable of doing a quarter mile in less than 9<br />
seconds. He lets someone else ride the bike competitively.<br />
“I don’t race,” he confesses. “I tend to break things.” Ironic<br />
for a guy who spends most of his time fi xing stuff.<br />
However, Service Concepts is not just about repair<br />
work. More <strong>and</strong> more often, Russ fi nds himself in the role<br />
of consultant, an aspect of his business he is eager to<br />
grow. “We have expertise not only in the heating <strong>and</strong><br />
air-conditioning fi eld, but also refrigeration, insulation, <strong>and</strong><br />
other systems that affect the size of our customers’ carbon<br />
footprint. I might be called in to work on a client’s heating<br />
system, but the reality is that I often see a lot of other items<br />
that need attention. “