158 - Travel & Leisure - Dutch Chamber of Commerce in Hong Kong

B
July / August 2012
Volume 158
Travel & Leisure
Interview with a Chief – Rogier Verhoeven,
Shun Tak Holdings 4
Spreading the Wealth 14
Bring Memories Back Home to Share 30
Loraine Wong | Designer at project A

The magazine for members of the Dutch
Chamber of Commerce in Hong Kong
Suite 5702, 57th Floor, Cheung Kong Center,
2 Queen’s Road, Central, Hong Kong
Tel.: (852) 2815 2801
E-mail: info@dutchchamber.hk
Website: www.dutchchamber.hk
Skype: Dutchchamberhk
Editorial Committee
Alexander de Nerée tot Babberich (Chairman)
Diederik Heinink
Candice Lee
Faith Fung
Editor
Kristen Beattie
Desktop publisher
Jean Michel Caille
General Manager
Jacqueline Baud
Cover photo
Loraine Wong, Designer at project A
Pictures: Gassan Diamonds, Garuda Indonesia and Asia Yacht Services
Advertisers
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BLUE 8 GOLF LTD.
KLM ROYAL DUTCH AIRLINES
HEINEKEN
HKWJ TAX LAW & PARTNERS LTD.
ING COMMERCIAL BANKING
PHILIPS
RABOBANK
RANDSTAD
ROYALE INTERNATIONAL
Contents
3 Chairman’s Note
4 News and Views
Interview with a Chief
12 Tax Focus
Research & Development Deduction
Hong Kong (local) Tax Planning
14 Leadstory
Spreading the Wealth
Luxury Travel and Leisure in Asia
17 Investment Focus
From Shanghai to Myanmar: Travel and Invest
18 China Focus
Stealth Marketing
19 Talking Point
20 Members' Corner
21 Lifestyle
31 Events
34 Enquiries and Information
36 Dutchcham Information
z This magazine is distributed free of charge to all members and relations of the Dutch Chamber of Commerce in Hong Kong.
z For annual subscription, please mail your business card and a crossed cheque for HK$490 to the above address. Cheques should be made payable to “The Dutch Chamber
of Commerce in Hong Kong”.
z The content of this magazine is largely based on information from third parties. The editors do not necessarily agree with the views expressed therein. All rights are
reserved by the Dutch Chamber of Commerce. Permission may be granted for reprints in any format upon request.
z To enable us to improve our service and avoid multiple mailings or errors with company details, please send us your latest information so that we can update our database.
1

DutchCham Board of Directors
Mr Robert Scholten
Chairman; Managing Director & Country Manager Greater China
of ING Commercial Banking
Mr René Theil
Vice-Chairman and Chairman of the SME Committee;
Managing Director of PromoClip Asia Ltd.
Mr Arend Oldenziel
Treasurer; Partner of KPMG
Mr Alexander de Nerée tot Babberich
Chairman of the Public Relations & Publications Committee;
Lawyer, De Nerée Advocates
Mr Harold van Kooten
Co-Chair of the China Committee;
Special Counsel, Baker & McKenzie
Mr Daniël de Blocq van Scheltinga
Co-Chair of the China Committee;
Managing Partner of Polarwide Ltd.
Mr Tom Voûte
Chairman of the Membership Committee;
Chief Executive Officer of Algorithmic Trading Group Ltd.
DutchCham Advisory Board
Mr Robert Schuddeboom
Chairman; Consul-General of the Kingdom of the Netherlands
Mr K. K. Yeung Chairman of KK Yeung Management Consultants Ltd.
Mr Wiebo Vaartjes Chairman of Philips Electronics Hong Kong Ltd.
Mr Paul Zimmerman Founding member of Designing Hong Kong
Southern District Councillor
Mr Dennis Ziengs CEO, Asia of Ageas
Mr Frank Koster CEO ING Insurance Asia Pacific
Mr Lodewijk Lamaison van den Berg
Senior Vice President of EFG Bank
DutchCham Office
Mrs Jacqueline Baud
General Manager
Mrs Helen Yong
Office Manager
Ms Faith Fung
Marketing &
Communication
Manager
Up, up and Away!
If Hong Kong is anything, it is a transient
place. This means happy introductions
to new friends all the time
but also the dreaded goodbyes that come
with living among the ever mobile.
Robert Scholten
DutchCham Chairman
Chairman’s Note
This time around we bid farewell to our
Consul General, Robert Schuddeboom, a
staunch supporter of the Dutch Chamber and of the involvement
of the Dutch community as a whole in the Hong Kong
Business and Cultural Community. Not to mention the best
connected Consul General in Hong Kong to date.
We are sad to see Robert leave and thank him for all his support
over the past years. However, we are comforted by the
thought that Robert will continue to be in touch as our first
follower on Twitter. Following Robert´s shining example, the
PR & Pub committee is working towards opening a Twitter
feed for members and all those interested; in addition to the
Chamber's activities on LinkedIn.
As if this weren't enough, we also say our goodbyes to André
Verkade, the Deputy Consul General who will be leaving
Hong Kong. Like Robert, André is an active supporter of the
Dutch Chamber and we would like to thank him for his contributions
to the board meetings which have been invaluable.
Finally we are sad to announce that our Marketing and
Communication Manager Faith Fung has decided to leave her
employment with the Chamber. We are happy to be able to
say that she will join the General Chamber of Commerce and
we congratulate Faith wholeheartedly on her fantastic new
job. We thank her for many contributions to the Chamber and
wish her all the best for her new job.
We also extend our thanks to Lodewijk Lamaison van den
Berg and Vincent Homrighausen who both stepped down as
board members during the recent Annual General Meeting of
the Chamber. Lodewijk has been on the board for an unprecedented
tenure of ten years and we are pleased to announce
that his experience will not be lost to the Chamber since
Lodewijk has joined the Advisory Board.
"Though much is taken, much abides." We are happy to see
that the Chamber is buzzing with energy as a result of, for
example, the newly created Financial Platform, Creative
Platform and Tax Platform. These platforms bring together
top professionals in their respective fields to discuss specific
topics and to organize activities for the business community
in Hong Kong in their field of expertise.
This will all lead in the future to greater involvement of more
people with the Chamber and to a wider range of interesting
activities for our members. We will keep you posted.
In the meantime, on behalf of the entire board, I wish you a
fine summer holiday and we hope that this month’s Travel &
Leisure edition of the magazine provides you with suitable
reading material.
3

News and Views
Interview with a Chief
Rogier Verhoeven, Executive Director, President
of Hospitality Division at Shun Tak Holdings
Rogier Verhoeven, Executive Director and President of the
Hospitality Division at Shun Tak Holdings talks to us about
Shun Tak’s involvement in the hospitality industry in the
Pearl River Delta, the expansion into the China market and
the face of tourism in Macau.
z By Kristen Beattie
How is Shun Tak involved in the hospitality industry in
Hong Kong?
Interestingly our involvement in the hospitality industry in
Hong Kong is limited. We own only one property here, namely
the 658-room SkyCity Marriott. However, we were pioneers in
Macau in that we were the very first to bring international hotel
brands, including the Mandarin Oriental and Westin there. Before
2000, when I started to work with the Group, Shun Tak didn’t
have a Hospitality Services Division. Instead, all efforts were
focused on the Transportation Division (known for its red colored
TurboJet ferries) and real estate investments. Through these, the
Group’s Board recognized the hospitality industry’s potential and
aspired to assemble an integrated tourism portfolio. I was
therefore assigned the task to start the Hospitality Services
Division, ‘STHSL’ to harness that potential.
Today, Shun Tak has become a well-integrated hospitality
conglomerate led by Ms. Pansy Ho. She is renowned amongst
the tourism industry both in the region, as well as
internationally. Ms Ho currently serves as a Member of the
Macau SAR Tourism Development Committee, an Executive
Committee Member of WTTC and Vice-Chairman of the
China Chamber of Tourism.
What is STHSL and who does it serve?
‘STHSL’ stands for Shun Tak Hospitality Services Limited; the
company that regroups Shun Tak’s hospitality ventures. STHSL,
through its subsidiaries, whether behind the scenes or directly
facing guests, serves a wide range of stakeholders: travelers and
property, as well as Meeting, Incentives, Conventions and
Exhibitions (MICE) venue owners. We own hotel properties and
restaurants, manage MICE venues and own a travel agency
brand. In addition we own a hospitality training academy in
Zhongshan, China.
How many MICE events do you organize annually?
Shun Tak manages two MICE venues: The Canton Tower and The
Macau Tower. STHSL has established a solid footprint in the Pearl
River Delta’s corporate scene. In 2011, STHSL served respectable
clients and made significant strides in harnessing business from
national-level summits and top-notch sports events. Clients
included China Mobile Group, GE Medical Service, Toshiba
4
Medical Service and a host of international luxury brands.
National events included the Asia Pacific Economic Cooperation
ABAC in February 2011 and the 5th China Cup International
Regatta 2011 “Blue Knight Festival” in October.
How many hotels in Hong Kong and Macau does the
Shun Tak Group own major interests in?
We own stakes in the SkyCity Marriot Hong Kong, the
Mandarin Oriental Macau, the Jumeirah Macau and the Westin
Resort Macau. Ms. Pansy Ho, through her own investment, is a
partner of MGM Macau. Prior to joining Shun Tak, I had also
assisted Pansy to develop MGM’s hotel. MGM and Shun Tak are
separate and operate independently.
How do you see the Group’s Hospitality Services
Division growing over the next 5 years?
Proactive expansion into the China market is definitely the focus
of growth. Today, China is already the second largest tourism
economy in the world and also one of the largest destination
countries. Opportunities are abound and we are eager to make
our mark here. Taking up the management role of Canton Tower
marks one of our first steps in that direction. We demonstrated
our hospitality management capabilities through the Shanghai
Expo, we played an important role in Macau Pavilion, and have
since gained good exposure, benefiting from word of mouth
publicity, amongst Mainland corporates. We are currently in
talks with various potential partners who share a similar
business vision - and we believe the potential for our Group is
enormous. Apart from the PRC, Shun Tak is are also openly
seeking potential projects in South East Asia, Europe as well as
America – we are constantly on the lookout for opportunities to
strengthen our portfolio and generate synergistic values to our
current network.
Macau
Rogier Verhoeven
What is Shun Tak’s association with the Sociedade de
Turismo e Diversoes de Macau?
The Group owns an effective interest of 11.5% in STDM, which
in turn owns a 55.23% stake in Sociedade de Jogos de Macau
(SJM). As Shun Tak is a non-gaming company its association
with STDM is purely that of an investor.

How has Macau tourism changed in the last 10 years?
Over the past decade, Macau has experienced fundamental
changes in terms of tourist composition and market dynamics.
Firstly, the Mainland has overtaken Hong Kong to become
Macau’s primary source of visitors. Mainland travelers grew
from 3 million in 2001 to 16 million in 2011. Secondly, travelers
coming to Macau nowadays seek all kinds of novel and luxury
offerings. With increased wealth and sophistication, demands
are ever increasing.
In terms of the city’s offering, Macau has gradually diversified
from gaming and strengthened other tourism elements such as
retails, MICE, cultural heritage, events and festival.
Who is visiting Macau and why?
Typically, the answer is short-haul tourists who spend an average
of about 1 day in Macau. Contrary to popular belief that tourists
visit Macau primarily for gaming, a report published by the
University of Macau (Faculty of Business Admin) in April 2012
found that the top two reasons for visit are tourist attractions
(36.9% of visitors) and shopping (17.7% of visitors). Gamingrelated
activities follow as third accounting for 16.5% of
visitors. The same report also shows that Macau is no longer a
tag-on option. Nowadays, 52.5% of tourists are visiting Macau
as a single destination in their travel.
Where do most tourists come from?
Taiwan is the 3rd largest tourist source country. In the first 4 months
of 2012, the total number of tourists visiting Macau was 9,324,476
(100%). The tourist per region breakdown looks like this:
- Mainland China: 5,618,826 (60.3%)
- Hong Kong: 2,375,016 (25.5%)
- Taiwan: 335,532 (3.6%)
- South Korea: 153,701 (1.6%)
- Japan: 137,864 (1.5%)
How many hotels are there now?
Up until March 2012, there were 95 hotels offering a total of
22,272 rooms.
How dependent is Macau on gaming?
Today, gaming still plays a predominant role in driving the
economy, in fact 72% of government revenue comes from this
sector. Total government revenue totalled MOP 88.4b in 2010,
of which MOP 63b was from gaming. Whilst the government
strives to diversify the economy, the gaming and tourism
industries will continue to be the driving force behind the
development of other peripheral industries.
News and Views
How is Macau’s infrastructure coping with the rise in
visitors?
Although infrastructure has lagged behind tourism growth over
the past decade, two major infrastructure projects, to be
completed in the coming years, are expected to improve the
situation substantially. Firstly, the Macau Light Rapid Transit
System, now under construction, will connect most urban areas
within the Macau Peninsula, Taipa and Cotai. This system will
also connect Macau to the intercity rapid transportation
network of the PRC, designed to link Macau and Guangzhou
within a 1-hour journey. Secondly, on a regional scale, the Hong
Kong-Zuhai-Macau Bridge is expected to be completed in 2016.
This will link the west side of Hong Kong to Macau and Zhuhai,
reinforcing regional economic integration within the Pearl River
Delta region.
What does Macau offer to those not interested in
gambling?
Attractions other than gaming:
- Unique melting pot of Chinese and Portuguese cultures
- World Heritage Site enlisted under UNESCO, historical relics,
customs and attractions
- Native and international cuisine
- New casino complexes provide a wide range of non-gaming
offerings: world class entertainment shows (e.g. House of
Dancing Water), MICE, shopping, etc...
- Sports events (e.g. Macau Grand Prix)
What is the future for the hospitality industry in Macau?
The future of Macau’s hospitability industry lies in our ability to
reinvent itself, in terms of developing a unique positioning and
competitive advantage vis-a-vis regional competition, and also in
terms of how it can use gaming as an economic driver to foster
balanced growth in other sectors. With the Macau government’s
commitment, as well as the expansion blueprint of existing
resort operators, Macau is on a very promising track.
5

News and Views
Dutch in the News
Our Chairman of the Membership Committee Tom Voûte
was interviewed in Quote magazine, May 2012 edition.
z By Author: Matthijs Goes – Translated by: The Dutch Chamber of Commerce in Hong Kong
Quote asks Dutch businessmen abroad about the hotspots
and challenges in their new hometown. This month, we
are off to Hong Kong, where Tom Voûte (42), co-owner
of Algorithmic Trading Group has been living for five
years.
People in Hong Kong love money and they are very happy to
show this. It is important to look prosperous; which is why
many young girls, who hardly earn much, have Louis Vuitton
bags. They might live in a small apartment, but if they are out
and about, they look good and wealthy. This is also the city with
the highest number of Ferraris per inhabitant; there are three
Ferrari dealers for 7 million inhabitants. Ferrari CEO Luca di
Montezemolo pays a visit here annually, because it is such an
important market for his brand.
Hong Kong is continuously at war with its rival – the other
economically large city state - Singapore. According to the
people here, the two may be similar but yes, “it is not China.”
But Hong Kong is not China either – and many things such as
strikes, which are forbidden in China, happen in Hong Kong.
The Hong Kong people are very proud of the fact that this is
possible here; that is the ultimate evidence of freedom.
There are about 5,000 Dutch people in Hong Kong. That is a
large society, so there is also a very active chamber of commerce,
the Dutch Chamber of Commerce, which brings together people
in the business area, many of whom are entrepreneurs.
Hong Kong is an enormous port, where lots of money can be
earned via exporting goods. And China, where everything is
manufactured, is only half an hour across the border.
Starting a company is very easy: you fill in some forms and it’s
ready. Also the fifteen per cent turnover and profit tax helps
to set-up a company here. Five years ago, IMF Financial
Markets, where I worked before, opened an office here and I
came to Hong Kong to help set up the business here. Because
I liked it here, on both a business and a personal level, I stayed
and set-up my own company, ‘Algorithmic Trading Group’, a
trading company which trades on the stock exchanges
worldwide with mathematic models. We currently have a staff
of 15.
6
Tom Voûte
It is normal here for every family, Chinese or Western, to have a
full-time helper here. There are in total three hundred thousand
helpers in Hong Kong, mostly from the Philippines and
Indonesia. For a family with small children, like ours, it is a
blessing to have such a help available six days a week and nice
for example if you want to dine out with your wife sometimes.
Hong Kong has one of the highest number of Michelin star
restaurants worldwide, but you can also dine exceptionally at
local food stalls.
Facts
• Inhabitants: 7 million, whereof 96% Chinese
• Business centre: everywhere
• Entertainment area: Wyndham Street, Lan Kwai Fong and
Wanchai (from chic to sleezy)
• Must do: ‘Receiving a business card with two hands and
studying it carefully. Everything with lucky number 8 –
associated with wealth.’
• Don’ts: ‘Getting angry or insulting the other as this leads to
loss of face of your interlocutor. Everything with number 4
– associated with death.
Hotspots for Food
• At Wellington Street you have the Landmark, Yung Kee
restaurant. The specialty is goose, sourced fresh every day
www.yungkee.com.hk
• At Amber on the Queen’s Road, we have our two star
Dutch Chef Richard Ekkebus in the kitchen www.amberhongkong.com
• In gambling paradise Macau – an hour by boat from
Hong Kong – you can get a 3-course lunch at 3 star
restaurant Robuchon à Galera for EUR 40,-
Hotspots for Clubbing
• At Dragon-I it’s models night every Wednesday, where
Asian and Western beauties can enjoy water for free.
www.dragon-i.com.hk
• Grand Café Mes Amis is the only bar in Wanchai you
want to be seen in www.mesamis.com.hk

News and Views
Dutch-born Hong Kong
Filmmaker Wins HAF Award
During the 10 th Hong Kong - Asia Film Financing Forum
(HAF), which took place on March 21st 2012 in Hong
Kong, the winners of the various awards associated with
the HAF were announced.
The HAF/Fox Chinese Film Development Award, a new award
introduced this year, went to psychological suspense drama Two
Graves to be directed by Netherlands-born, Hong Kong-based
filmmaker Sammie Lau.
The Award, which is a new initiative to further boost film
production in the region, came with a cash prize of $12,900
(HK$100,000) and a development contract with Fox International
Productions (Greater China) Ltd. “This is my first feature so it’s an
amazing opportunity to work with Fox,” said Lau.
This year’s HAF is the milestone 10 th edition, attending guests
include renowned filmmakers and HAF alumni like Peter CHAN
8
Sammie Lau
and HO Yu-Hang, marking the most memorable year of the
HAF to date as a star-studded event.
“The consistent growth in participation at the HAF has made it
a uniquely important platform for the investors, filmmakers
and distributors,” says Roger Garcia, Executive Director of the
Hong Kong Film Festival Society, organiser of the HAF. “It
forms a bridge between the most dedicated and forwardlooking
people from the industry, contributing to the
development of the Asian film industry and realising film
projects that go on to bring great enjoyment to cinema
audiences across Asia and the world.”
“2012 has been a record-breaking year for the HAF,” said Mr.
Garcia, “in both number of entries and meetings, and the quality
of the projects has been exceptional. Considering the calibre of
the projects at the HAF through the years right up to today, we
can be sure that the HAF will continue to go from strength to
strength, and continue to play a vital role in fostering coproduction
in this part of the world and beyond.”
About Hong Kong - Asia Film Financing Forum (HAF)
The Hong Kong - Asia Film Financing Forum (HAF) is widely
recognised as the most important film-financing platform in
Asia. The HAF brings Asian filmmakers with upcoming film
projects to Hong Kong for co-production ventures with top film
financiers, producers, bankers, distributors and buyers.
Attracting more than 1,000 filmmakers and financiers from at
least 35 countries and regions, around 30 projects are selected
annually to participate in the three-day event.
About The Hong Kong International Film Festival Society
Limited (HKIFFS)
The Hong Kong International Film Festival Society Limited
(HKIFFS) is a charitable, non-profit and non-governmental
organisation dedicated to the discovery and promotion of
creativity in the art and culture of film. Through its year-round
programmes, the mission of the Society is to strengthen global
appreciation of Chinese film culture and to promote inspiring
films from around the world, enriching the cultural life of Hong
Kong.

An Alternative
Long Weekend Trip
With May 1, 2012 on a
Tuesday and our traditional
Queen’s Day untraditionally
celebrated on April 27 this
year, we decided to go on a short
trip. Where to go? Bangkok? To find
out that Thai people are NOT friendly
and only want to cheat you? Or
to The Philippines for the
umpteenth time, to watch young
Aussies drink beer through their
noses in Bali or maybe lock ourselves in a Malaysian resort again? Tempting,
but no. We found a destination no expat had been to before. My travel agent
said it was the first time in his career he had sold tickets to this place.
So there we were, after a 5,5 hour flight and a 3 hour + time difference. It was
the middle of the night, pitch black outside and we noticed we were the only
foreigners on the plane. On the tarmac we saw some rusty Tupolevs and a
Sikorsky helicopter. Outside it was 5 degrees and we understood why all other
passengers had put on sweaters and coats. The arrival hall was about the size
of my conference room and very cramped. We stood in front of an immigration
officer for about as long as it takes me to read Tolstoy’s ‘War and Peace’ and
the locals thought this was very funny. Several slams of a chop later, we negotiated
our way into an illegal taxi and drove to the city. On the outskirts of town
we saw a guy lying on the street; it looked like he had been shot through his
head - the excitement about our trip suddenly went up a notch.
For the next two days we roamed this city which has only been open to the
public for twenty years now and we really enjoyed it. People were very friendly
and many tried to help us wherever they could, even though their English
was very limited. The city is built around several bays and on numerous hills.
Some of its buildings were crumbling, but most were painted in nice pastel
colors and the streets were filled with Japanese cars. The great weather also
helped: crisp blue skies and 15 degrees! We frequented many bars. Some
were stuck in the 70s or 80s and others outclassed some clubs here! But the
main difference was the clientele. The men were strongly built and all wore
black leather jackets. The girls were very beautiful, but we also suspected
most to be prostitutes.
While enjoying another plate of great sushi, our friendly waiter covertly whispered
something to us. “Ghello, ies maaybee not vehdy proh-vezsional koowestion,
gyes? Bud, Ghen you ghear ghai ghave ay Ruszian Akzent?” We said
that we could and concluded that this was yet another highlight of our trip to
Vladivostok.
News and Views
By Mark Scholz,
ms@presenttime.com
9

News and Views
Queen’s Day Reception
This year, the Queen’s Day Reception was held at the
Residence of the Consul General of the Kingdom of the
Netherlands on the 27th of April, since this is also the
birthday of our Crown Prince Willem Alexander van Oranje.
All Dutch were dressed with a ‘touch of orange’ while enjoying
the typical Dutch snacks, from bitterballen and frikadellen to
herrings and poffertjes in the beautiful garden of the Residence.
The Consul General of the Kingdom of the Netherlands,
Mr. Robert Schuddeboom gave his last speech during a Queen’s
Day Reception at the Residence, since he is leaving Hong Kong
this August. He mentioned that luckily he had rented a
marquee that night, since it was typical Dutch weather that
Located in the vibrant heart of Hong Kong, dynamic
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you to markets, over 300 shops and the train station, making it
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facilities combine advanced technology and extraordinary
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facilities come with video conferencing, simultaneous recording
and screening, and built-in LCD projectors with multiple, large
drop down screens.
Home to a contemporary art collection of over 1,500 pieces, the
hotel promises a sparkling stay with it soul-soothing Traditional
Chinese Medicine-inspired Chuan Spa featuring over 60 treatments,
a glamorous roof-top pool, and stellar dining ranging from the two-
night - raining cats and dogs and there was a thunderstorm
warning, which he had not before encountered on a Queens’
Day Reception during his four years in Hong Kong. He also
thanked the sponsors for this reception, which made it possible
to offer popcorn, photo service, Dutch food and a nice feast to
everyone.
More than 500 guests enjoyed the reception, with the singing of
the national anthem – which everyone knows by heart- as the
highlight of the event.
The Dutch Chamber congratulates the Consulate of the
Kingdom of the Netherlands for a well organized and successful
Queen’s Day Reception.
Exclusive Rates at Langham Place, Mongkok
Langham Place, Mongkok is the preferred hotel of The Dutch Chamber of Commerce in HK
10
Michelin starred contemporary Cantonese restaurant, Ming Court,
to The Backyard outdoor cocktail deck and modern take on
Japanese, at Tokoro Robatayaki & Whisky Bar.
Book now for exclusive rates for members of The Dutch Chamber
of Commerce in Hong Kong with our sparkling Senior Sales Manager
– Europe Benjamin Mueller-Rappard at
(852) 3552 3044 or Benjamin.m-r@langhamhotels.com
Langham Place
555 Shanghai Street, Mongkok,
Kowloon, Hong Kong
Hongkonglanghamplacehotels.com
T: (852) 3552 3044

Press Release News and Views
Dutch Cheese Comes to Hong Kong
The taste of Holland now on Queen's Road
The Dutch Cheese and More recently opened its first pilot
store in Hong Kong, on Queen’s Road Central, marking
the first step in its major operation to introduce Asian
markets to the fine tastes of Dutch cheese.
The Forgotten Legend
Dutch cheese goes a long way back. Cheese was a chance
invention by prehistoric inhabitants of the Low Countries. For
century after century, as Holland developed as the Land of
Dairy, Dutch farmers would produce cheeses in their picturesque
farmhouses.
Dutch cheese is now back on the world stage. Finding it unfair
that their countrymen kept the forgotten legend of Dutch cheese
a secret, entrepreneurs Dirk Jasper en Nick Pauli matured a bold
plan: to bring Dutch cheese to all corners of the world.
The taste is back
The Dutch Cheese and More has been created with passion and
traditional Dutch entrepreneurship, to confront contemporary
taste-sensitive global citizens with a distinct taste from the past:
the Dutch cheese tradition. Modern day Asian consumers value
a product with such a legacy. Tasting cheese, combined with a
carefully selected glass of wine, is an aspect of European lifestyle
that is fast catching on in Asia.
Fresh retail concept
From the rich and inspiring Dutch cheese culture, a specific new
brand was created, directed at the China market. Chinese
consumers are all the more interested in cheese (including wine
pairings), but are asking for information and knowledge on the
subject. With that in mind, The Dutch Cheese and More became
a basic retail concept directed at explaining the various tastes
and pinpointing the best combinations. A select range of
characteristic, popular cheeses from The Netherlands was
integrated in a luxurious but affordable store brand.
Crafted for the modern Chinese lifestyle, The Dutch Cheese and
More is designed as a sensational, Western and attractive retail
formula, in which hip and trendy Asian city life is combined with
Dutch tradition. Stereotypical orange and black reflects Dutch
design.
Welcome to The Dutch
Chinese consumers show confidence in Dutch products,
particularly dairy. In this respect, The Dutch Cheese and More
story appeals in a modern way to the ‘Holland’ brand, with all
its positive associations.
The Dutch Cheese and More store offers a comfortable and
welcoming atmosphere in which to explore Dutch taste through
unique combinations of cheese and wine. Expect (over the next
few years), The Dutch Cheese and More stores to be established
in all major Chinese cities, based on this innovative franchise
formula.
z 232 Queen’s Road Central, Hong Kong
Open daily, from 11am to 9pm
More information on the website: www.thedutch.hk
Follow on Twitter: @TheDutchCheese
11

Tax Focus
Research & Development
Deduction
z By Carola van den Bruinhorst (carola.van.den.bruinhorst@loyensloeff.com) and
Josine van Wanrooij (josine.van.wanrooij@loyensloeff.com), Loyens & Loeff N.V.
Over the last few years, the Dutch Government has put a
lot of effort into further stimulating the knowledge-based
economy. An important incentive in its policy is the
Research & Development Deduction (RDD) that has been
introduced in 2012. The RDD is an extra deduction aimed at
facilitating the costs (other than employment costs) and
investments attributable to R&D.
This facility comes on top of the other tax incentives which have
the objective to promote R&D:
(i) a rebate on the employer’s remittance of wage withholding
tax (wage withholding tax incentive; “WBSO”), and
(ii) an effective reduction of the Dutch corporation tax rate from
25% to 5% applicable to proceeds derived from qualifying
innovations (innovation box) that we discussed in one of our
2011 columns.
The extra deduction concerns costs (other than employment cost)
and expenses attributable to R&D. Qualifying costs are costs
which
(i) have already been paid,
(ii are for the account of the taxpayer,
(iii) are directly attributable to R&D carried out by the taxpayer
and
(iv) have not been previously eligible for an RDD certificate.
Apart from these costs, expenses are also recognized. In addition
to the already mentioned requirements regarding costs, expenses
must relate to the acquisition of new, never previously used
12
Carola van den Bruinhorst Josine van Wanrooij
business assets. Expenses of €1.000.000 or more are not taken
into consideration as a lump sum but are taken into consideration
over a five-year period.
For 2012, the extra deduction is set at 40% of the total amount
of qualifying costs and expenses. This amounts to a net tax saving
of 8 to 10%. The RDD application includes an estimate of the
future costs and expenses attributable to R&D activities. The
RDD application is linked to the application for the R&D wage
tax credit (‘WBSO’) and both applications have to be submitted
simultaneously to the government agency.
If the government agency approves the application, a certificate
specifying the amount of RDD deduction will be issued to the
taxpayer. The date of the certificate decides the moment at which
the deduction reduces the taxable income.
Within three months after the end of the calendar year or – if that
occurs later – within three months after the issuance of the last
RDD certificate related to that year, the taxpayer is obliged to
provide information on the actual incurred costs and expenses.
The correction RDD certificate is the final element of the RDD.
This certificate overrides the costs and expenses described in the
RDD certificate, replacing them with the actual costs and
expenses. Please note that the amount of the RDD cannot be
higher than the earlier RDD estimates. The date of the correction
RDD certificate decides the moment at which the adjusted figure
has to be taken into account.

Hong Kong (Local)
Tax Planning
z By Willem Jan Hoogland (taxservices@hkwj-taxlaw.hk), HKWJ
For Hong Kong companies with full substance/
operations/proper substance in Hong Kong, tax
planning is less straightforward than for resident Hong
Kong companies with hardly any substance or for resident
Hong Kong companies that are mostly used for re-invoicing
purposes. The latter group of resident companies can easily
request for the offshore regime to be applied, but the taxable
profits of the first group of resident companies are however
likely to be fully taxable in Hong Kong.
Although Hong Kong currently applies a corporate income
tax rate of 16,5%, which is considered low by many
European countries, local Hong Kong resident companies or
Hong Kong companies with proper substance but with
overseas parents still wonder if and how they can reduce
their tax liability. Although local tax planning is possible,
one should be careful with its execution and one has to
ensure that proper documentation is in place.
Some tax advisers might toy with the concept of ‘bonus
payments versus dividend payments’ in order to reduce local
corporate income taxes, while others might suggest setting
up regional offices in other jurisdictions, and still others
might suggest putting certain royalty structures in place. One
must be prudent, however, and take into account various HK
case laws and Hong Kong’s anti-abuse/avoidance provisions.
Import Processing versus Contract Processing
Special attention should also be given to import processing
versus contract processing arrangements. Benefits for a
Hong Kong company might arise when part of its
manufacturing process takes place with an entity in
Mainland China as an agent or as a sub-contractor.
Under these latter arrangements, a factory in China would be
responsible for the processing and manufacturing of a
portion of the products. The factory would charge the Hong
Kong company a processing fee. The Hong Kong company
would complete the product and also often provide the raw
materials needed to make the product. By means of DIPN 21,
the Hong Kong Inland Revenue is however willing to
apportion the profit made by the Hong Kong company as a
result of the products sold to third parties on a 50:50 basis.
As a result of cases such as “CG Lighting Limited versus
CIR” and “Datatronics versus CIR,” it has become more
evident that the structure of the arrangements is quite
important. Within these court cases, the Court of First
Instance came to the conclusion that the Hong Kong
companies’ involvement in the manufacturing business of the
Tax Focus
Willem Hoogland
Mainland China company (whether or not the agreement in
place was one of import processing or contract processing)
included antecedent or incidental activities where the profitmaking
transactions are the sale of goods and therefore the
above-mentioned DIPN 21 cannot be applied.
Securities Trading
Hong Kong is known for its trade in securities and
commodities. For profits from dealing in securities or
commodities it is often said that these do have their source
where the contracts of sale and purchase are affected. If this
source is in Hong Kong, then the profits realised would be
fully taxable in Hong Kong at the corporate income tax rate
of 16,5%. In addition to the above rules, several case laws,
especially where commissions are involved, need to be taken
into consideration in order to judge whether or not the local
activities in reality resulted in Hong Kong corporate income
tax. However, when properly structured, security traders
could save some money in Hong Kong.
13

Leadstory
Spreading the Wealth
Luxury Travel and Leisure in Asia
z By Kristen Beattie
Sail around Asia in a Super yacht? Travel to the Land of
the Gods on one of Asia’s 4 star airlines with the youngest
fleet in the industry or Book a private Diamond tour to
Amsterdam? How will you spend your next luxury holiday?
We talk to Bart Jan Kimman of Asia Yacht Services &
Northrop and Johnson Asia about the business of luxury
boating, Riza Perdana Kusuma, General Manager of
Garuda Indonesia about how his revamped airline is
poised for 5 star status and to Benno Leeser of Gassan
Diamonds about his luxury diamond tours which are
particularly popular amongst Asians. Bart Jan Kimman
Riza Perdana Kusuma Benno Leeser
Bart Jan Kimman - Asia Yacht Services & Northrop and
Johnson Asia
Dutchman Bart Jan Kimman runs the HK office of global
yacht brokerage Northrop and Johnson. They have brokers
in 10 Asian countries, acting on behalf of yacht buyers
and sellers for both new and pre-owned vessels as well as
arranging charters. Kimman also runs Asia Yacht Services which
acts as a shore agent for visiting and resident ‘super yachts’ -
handling all port formalities, berthing, services, supplies and
ground and air transport.
Representing both owners and buyers Kimman tells us “We are
always looking for yacht-owners to represent and our reputation
is such that owners contact us to handle the sale of their yachts.
We also may be representing buyers of yachts. This is more like
a consultant - establishing the specific wishes of a client and then
searching a yacht, new or pre-owned that matches the profile set
by the buyer.” The company also acts as a yacht matchmaker –
between owners of yachts and customers who are looking to
charter a yacht.”
Despite the economy, Kimman has sold over 10 yachts in the last
year alone, although he does acknowledge that the future is
unclear given the fact that he is dealing with a luxury item which
is, as he puts it, last in, first out! Kimman tells us that they have
an extensive network of contacts, both local and expat, which
they look to continuously extend by attending boat shows, private
events, yacht races and other opportunities to find
prospects.
Asia Yacht Services started in 2005, with the Superyacht services
starting modestly some 4 years ago with around 3 visiting
yachts per year. It has since grown to 12-15 yachts per year, justifying
a small team of four staff catering for their needs.
Kimman explains that often the function they play is project
manager with various subcontractors providing the actual services
or materials. “We generally make sure that the yacht, her
owner and her crew are happy campers during their stay in
Hong Kong.”
These yachts are still predominantly European and Americanowned.
Kimman notes, however that the number of super yachts
14
owned by Asians is growing steadily. Why is Hong Kong an ideal
destination for Superyachts? According to Kimman, “Hong
Kong is a great hub. There is a range of service facilities, it is easy
to fly in and out of and it is virtually tax free which allows for
the delivery of expensive parts. Also crew like to stay in Hong
Kong when the yacht is not being used by the owners.”
Hong Kong makes a great base from which to explore other
countries such as China, Vietnam, the Philippines and Borneo.
This is one of the major appeals for the city in addition to offering
some very nice cruising grounds with 235 islands to choose
from (although it is hard to compete with the diving and cultural
diversities of some of the countries located around the China
Sea).
And where does Kimman see the future of luxury yachting in the
Region? He concedes that Hong Kong will remain a hub. The
spokes are new cruising destinations which keep being developed
making this Region so interesting for large yachts.
As far as infrastructure goes however, Kimman explains that
region is seriously lacking. China has started to develop some
marinas, there is very little in Vietnam, Cambodia and the
Philippines, next to nothing in Indonesia and Myanmar.
Thailand, Singapore and Malaysia, however, have reasonable
facilities. This lack of infrastructure is however good for Hong
Kong as mega yachts like to cruise in remote areas but from time
to time they need a full range of facilities to stock up and service
systems on board. So Hong Kong is definitely at an advantage in
that regard!
With many clients being repeat customers, the saying seems to be
true that once you visit Hong Kong you become hooked.
Kimman is certainly pleased about this, “We try and do an excellent
job for our clients and it is rewarding when they return for
their next project.”
Riza Perdana Kusuma - PT Garuda Indonesia
After a turbulent history, Garuda is now leading the field and
has recently been awarded ‘Best International Airline’ by Roy
Morgan, an Australian market research company. The result of
a complete corporate overhaul (starting in 2011), Garuda is now
one of several 4 star airlines in Asia – with ambitions to become

a 5 star airline. With an average fleet age of just 6 years, safety
and environmental protection have been given priority.
The airline has a good network of destinations. Their main
route? A ‘double daily’ from Hong Kong to Jakarta. Since Hong
Kong is a main hub, it brings in passengers from outside of Hong
Kong to destinations such as Bali. Garuda flies 3 times a week to
Bali and 4 times a week to Surabaya.
How has the airline evolved? Having one of the youngest fleets
in Asia they consume much less fuel (older aircraft are less efficient).
In the industry up to 40% of costs are fuel
related. Besides a younger fleet, Riza Perdana Kusuma tells us
that “Since we were given our 4 star status, we have been trying
to improve our level of service. And we have switched our target
segment to serve business travellers and the mid to high level
leisure sector. So we have added value to our product.”
All of this is in line with Garuda’s grand plan, named the
‘Quantum Leap’. And a grand plan indeed. In 2011, Garuda
went public, 2012 is to be the ‘year of the Alliance’, the following
year the ‘year of expansion’ and by 2015, Garuda aims to be
a 5 star airline – doubling its fleet and creating a first class in its
new 777 aircraft, something Skytrack (which evaluates and rates
airlines) requires for 5 star status.
With only one current European destination (Jakarta -
Amsterdam via Dubai) the airline plans to expand next year to
other European destinations in Europe including Rome, Paris
and London - dependent on the economic outlook on the continent.
Apart from 4 star service and an expanding service network,
Garuda stand out from its competitors by offering in-flight
immigration and visa services on their Japan, Amsterdam and
Korea routes – with plans to do this for their Hong Kong routes
(inbound for Indonesia). Immigration staff on-board the aircraft
will issue and process visas and stamp passports. This
saves time for inbound non-Indonesian passengers arriving (no
queues!).
Garuda’s top destinations in the Region? Singapore, KL,
Bangkok, HK, Guangzhou, Shanghai, Beijing, Korea and the
recently- launched route, Jakarta to Taipei – which is mostly for
business travelers. In targeting the business traveler, Garuda are
interested in creating as many relationships with as many companies
as possible in Hong Kong – and continuously looking into
Leadstory
how they can support and develop our businesses together.
Destination Indonesia? The airline is trying to put their home
country on the radar with marketing campaigns and other initiatives
- did you know that there are more than 5,000 islands in
Indonesia? Riza concedes that Hong Kong, with countries such
as Thailand and Malaysia close by, is a tough and unique market
as it is a mixture of both locals and expats. Any campaigns
therefore have to target people from many different countries.
“We see this as a good opportunity for Garuda to promote
Indonesia to a mixed audience.” he says.
This year, ‘Garuda Orient Holidays’ have appointed LOTUS
tours as their partner to provide special package holidays, and
expanding their destinations from 1 to 5, aimed at the middle to
high end of the market. A local website and library with books
on Indonesia are two other ways initiatives the airline are trying
to enhance their service offerings to Hong Kongers. Riza also
tells us that they have recently launched an eco-program through
the ‘Masarang’ foundation, a local non-profit foundation – with
an organizer based in London – to promote eco-tourism in
Indonesia. Through this program, Garuda hopes to show its
concern for conservation and forestry –and to attract ecotourists
to Indonesia.
Garuda is keen to spread the word that they are truly an international
airline by promoting other destinations – in addition to
Bali. They have seen that traffic from their Hong Kong -
Australia route is growing. “We are going to try to increase the
market share from Hong Kong – but the real HK market is outside
of Hong Kong since HK airport is a hub. So we’ll be targeting
global companies and also expanding our coverage to
include more places in China and a route to Macau” he says.
Riza explains that while many Indonesians coming to Hong
Kong are business traveler, there are many visiting the city to go
shopping. The booming Indonesian economy has given them
more purchasing power and these visitors often come 3-4 times
a year! Their frequent traveler are also using Garuda to fly to
Hong Kong and then onwards to other destinations. As part of
their efforts to attract more Indonesians to Hong Kong, Garuda
are currently working with the Hong Kong tourist board and
other companies such as Disneyland and Citybank to create special
promotions for this market.
Since being granted ‘Best airline in the world’ by Roi Morgan,
total traffic on all routes has increased as awareness of the airline
increases. Garuda are happy but not complacent – they want
15

Leadstory
to get the word about their improved service and 4-star status
out. Riza tells us that Garuda are in the process of joining the
'SkyTeam Alliance' of airlines and hope to have that completed
by the end of this year – which will enable them to expand their
connections. So if a visit to Indonesia is on your calendar there
is 4 star airline ready to serve!
Benno Leeser - Gassan Diamonds
Founded by Samuel Gassan (grandfather of Benno Leeser) in
October 1945, Gassan Diamonds began business focusing on
polishing; as well as the import and export of rough and polished
diamonds, colored stones and diamond jewelry – both for
wholesale and retail.
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Located in ‘The City of Diamonds’ (as Amsterdam has been
known for over 425 years) in what was the largest steam-driven
diamond factory in Europe, today Gassan Diamonds receives
more than 360,000 visitors per year. The company, which is also
supplier of diamonds to a wide variety of well-known brands,
has jewellery and watch retail shops in Schiphol Airport in
Amsterdam and in City Airport in London; as well as 5 stores at
Singapore’s Changi Airport; in addition to a main retail store,
Gassan Dam Square in a prime retail spot in downtown
Amsterdam.
As well as offering bespoke packages in conjunction with local
hotels, Gassan Diamonds offers specialized tours of its factory –
for those interested in knowing more about these precious stones
and about the history of this Amsterdam craft. You can watch
their diamond cutters at work and see for yourself how a
sparkling diamond emerges from the rough stone.
These tours are particularly popular with tourists from Asia due
in part to the many languages the tour is offered in (Gassan
offers tours in 26 different languages!). In addition, the value of
diamonds and their symbol of status entices many to take the
tour. Gassan also offers their clients an upgrade policy in which
they can trade in their purchase for a larger stone. For many
investment-savvy Asians this is a draw. Gassan has also participated
in the Millionaire Fair in Shanghai on two separate occasions
to great success.
Since its founding in 1945, the factory has been basically open
7 days a week, 365 days a year with tours freely available for
anyone who walks in. What does the tour entail? Leeser tells us,
“We give an insight on how rough diamonds are polished into
dazzling gems and how stones are graded according to the 4 Cs
(Carat, Cut, Clarity and Color). We also show different quality
diamonds for comparison and the polishers at work.
Of course we also show the finished product stones and diamond
jewellery.”
Gassan Diamonds’ most popular product - The classic solitaire
ring. Leeser tells us that “Our own Gassan 121 cut diamonds are
big sellers. This world-wide patented cut was developed a few
years ago by our company and has been very successful; the
extra facets (121 in total) compared to the number of facets of a
brilliant cut diamond (57) gives the diamonds even more sparkle
because of optimal reflection.” Visitors on the tours can spend
upwards €15,000! Generally, however, most spend between
€ 500 to € 3,000. A sparkly tour indeed.

From Shanghai to Myanmar:
Travel and Invest?
z By Dr. Adrian Foster, Asia-Pacific Head of Financial Markets Research, Rabobank
Asia is large and is changing fast. The business landscape is
undergoing an incredible evolution as private markets
increasingly drive investment decisions and consumption
choices. The physical landscape is also changing as development
spreads.
In fact, the change occurring around the region from China to
Myanmar is so dramatic that a constant updated assessment of
the business and physical landscape is needed. The best way to
do is to get out see as much of the region for yourself as possible,
rather than relying on the knowledge and insight of ‘Old Hands’;
people who have been in the region for decades but whose core
opinions could by now be well out of date.
If you’re reading this you’ve probably traveled quite a bit
already. No doubt you’ve been to China and probably Shanghai?
I lived and studied in Shanghai in 1991 when the city’s
population was about 12 million and it’s per capita income a
little over US$1,000 per year. There were a few tall buildings and
it was by large a low rise city. Now with a population of 23
million and an average per capita income of over US$12,000, it
has changed dramatically. As much as I like the city, I don’t think
you get much real insight on the unfolding ‘China Story’ by
visiting Shanghai nowadays, since it is not that dissimilar to
Hong Kong or Singapore now.
And as the Shanghai Composite share index tells us there’s
certainly more to understanding China’s investment landscape
than merely looking at economic numbers. From a level of about
1,000 in 2005 this index rose sharply to almost 6,000 by late
2007. Then one year later in late 2008, the index fell to about
1,700 and has since oscillated around in a 2,000 to 3,000 range.
Investment Focus
Adrian Foster
Speculative juices can run hot in this market and on-the-ground
insight can be very useful.
One place, among many worth a visit is Haerbin in the north eastern
province of Heilongjiang. The greater Haerbin area has a population
of about 10 million, a Russian legacy stemming from Russia’s 1917
revolution, remnants of Japan’s occupation of Manchuria in the
1930s and was a major focus point of industrial policy through
China’s communist period post-1949. It is now changing rapidly to
better integrate with the modern world. Go for the winter Ice Festival
that includes full scale replicas of such buildings as Greece’s
Parthenon built purely out of ice. Take warm clothing as its very cold
and don’t be shy to try the hotpot in local restaurants.
If you don’t like the thought of cold weather in north eastern
China, look to Myanmar. The country’s modern politics
dominate the papers and it faces considerable development
challenges to realise its full potential. Myanmar plans to open a
stock exchange by 2015 and I’m sure it will periodically
experience the sharp sentiment swings that often impact
immature markets. There is a rich cultural heritage awaiting
inquisitive visitors. Bagan, for example, is a fascinating example
of Burmese industrialness. Through a 200 year period from the
11 th to 13 th century, there was an explosion of construction
activity and about 10,000 Buddhist temples, pagodas and
monasteries were built on the Bagan plains. Many still stand and
it makes for a fascinating and relaxing holiday destination whilst
you take the pulse of the local economy.
If you are an ‘Old Hand’, as I’m fast becoming, you should get
out and see new places to both update your knowledge and
enjoy a fun trip!
17

China Focus
By Ron Cune,
Ron@6thgear
automotive.com Stealth Marketing
18
When I see them, I avoid getting too close. The groups of ‘1 color fits all
cap’ labeled domestic tourist groups. In front is the guide. Equipped with
a portable voice enhancer and holding up a small flag with the travel
agency’s logo.
Who are these groups and why
are they even willing to travel
in this way? Walking around in
China since 1997, I must confess
that I have mistakenly
signed up for small itineraries.
As a result, I ended up as one
of these group members
myself. These groups vibrate
with enthusiasm and curiosity.
Comparable with how it felt
going on a field trip at primary
school.
Experiences, family photos - and even food are exchanged among the travelers.
It almost feels like a big family. Soon I know all kind of (very) personal information
about my companions.
The bus stops at a little shop and we are advised to have a look inside. A crappy
store with uninteresting local gadgets. I suspect them to be available all over
China. “This fruit is very special. A local delicacy. It’s good for man.” To me that
just looks like a pear. I shrug my shoulders and make my way back to the bus with
a slow pace. My travel companions seem to be more interested in the item then I
am. They start to ask many questions - partly aimed at the confused shop
assistant and partly to whoever seems willing to listen. A middle-aged women in
our group also has an opinion. She has read about this fruit and saw an item on
TV. “It can cure a bunch of unpleasant minor diseases and ‘lowers the heat’ inside
your body.” She now is considered to be an expert and starts advising the others
which pears are good and which one not.
My travel buddies are convinced. This is THE item they should bring back to their
friends, family, neighbors, colleagues and anyone else that needs to get the
message that their well-being is considered as important.
I know firsthand that guides for long trips abroad, pay substantial amounts to the
tour operator. These guides are ‘small entrepreneurs’ (paying USD 50 per head)
and start with a loss that will be more than compensated by kickbacks and
commissions from visited shops and attractions. The travelers, in their turn, are
very selective for the initial price of the trip. But once on the road, money doesn’t
seem to matter anymore. No wonder the tour guide has to share his/her
commissions with the tour operators.
I suspect our pear expert to be the secret wingman of the tour guide.
I walk back and buy one pear for fun. By doing so, I unintentionally started a sales
argument. The group goes bananas! I enjoy the scene, the pear and memories of
my childhood trips. Man can wait. Let me be a child for this moment.

Passing the pen
Eating by numbers
Thank you Hans, Pen received! What keeps amazing me about Hong Kong and China
is the obsession with food – and numbers! I still remember the conversation I had
with my first (and last) Hong Kong boss:
“Sjoerd, when will you retire?”
“With sixty-five, I guess?”
“Sixty-five years?”
“No, sixty-five million!”
Rolling laughter followed - but it could also be that what made my boss laugh was the
absurd notion of me ever having sixty-five million dollars in my bank account at the rate
that he was paying me… I quit the job not long after and started my own business.
I initially arrived in Hong Kong from Japan in 1995, on a stopover from Tokyo back to
Amsterdam. I was too intrigued by Asia to return to the Netherlands that soon. I found
work as an interior designer. My wife (then girlfriend) Esther joined me a year later.
We called our newly founded design consultancy ‘Three Dogs ‘, after the boisterous bunch
of mongrels we inherited from the previous tenant of our studio space. In ten years or so
we built the company into a retail interior design and visual merchandising specialist
serving local and international clients.
Our projects can be found anywhere from Seoul to Istanbul, with the majority in China and
Hong Kong. We have helped you get a SmarTone subscription, buy a pair of Crocs and order
a coffee at Caffe Habitu-The Table. Our latest project is the creation of space to appreciate
the beauty of art, with the design of the blockbuster Picasso exhibition at the Heritage
Museum in Hong Kong. See more of our work on our website http://www.threedogs.hk
I’d think one of the reasons we’ve succeeded is that we’ve been able to adapt our
straightforward, witty Dutch design sensibility to the local taste. Probably the best way to
illustrate this is by looking at how the annual gift for our clients has developed over the years.
Our very first present was incredibly cool – or so we thought. It was a small desktop
clock, with a little dog on the second hand, chasing the bones that made up the minute
and hour hands. On delivering the finished clocks, our supplier was so kind to point out
that by giving someone a clock, you essentially wished death upon them.
“But”, he added cheerily, “Since you are foreigners, it doesn’t matter!”
We have come a long way since. This Chinese New Year, we gave away boxes of exclusive
Long Yin ‘Dragon’ tea, which was much appreciated. But our clients’ favorite so far was
our gift in the Year of The Ox: dried beef jerky.
It’s still a few years to go but we’re already agonising over the gift for the Year of the Rat.
For a box-fresh view of Hong Kong, I will pass the pen to Cees de Bont, who has recently
been appointed to Dean of the Hong Kong Polytechnic University, School of Design.
Talking Point
By Sjoerd Hoekstra,
sjoerd@threedogs.hk
19

Members’ Corner
Thorn is one of the lighting brands of the Zumtobel Group in Austria.
Thorn is a globally trusted supplier of both outdoor and indoor luminaires and integrated controls. Our mission is to
provide products and services which make it easier for customers to specify, install and maintain good quality, energy
efficient lighting. A key factor in this goal is our commitment to excellence in optical performance and installer
functionality. Thorn started a sales office in Hong Kong in 1988 and expanded from there to other Asian countries such
as China, India, Singapore, Korea and Taiwan. Before moving to Hong Kong, John der Weduwe worked for more then
30 years in the lighting industry for several companies and gained experience in development, product marketing,
manufacturing and sales of lighting solutions. Within the Thorn Asia regional team he is responsible for sales.
• John der Weduwe, Sales Director Thorn Asia, unit 4301, Tower 1 Metroplaza 223 Hing Fong Road, Kwai Chung
Hong Kong – Tel. +852 2503 6814 – john.derweduwe@thornlighting.com
20
NEW ASSOCIATE MEMBER : John der Weduwe – HORN
NEW SME MEMBER : Cédric Thiry – SEED Advisory Ltd.
Seeding innovative ideas into Client organizations is the duty of effective management consulting firms over the
world. However when it comes to “SEED” those ideas in the context of Europe to China businesses, Executive
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NEW MEMBERS OF THE DUTCH CHAMBER
NEW YOUNG PROFESSIONAL MEMBERS
LONG FAI BUS LTD.
Contact: Ms Monique Man – Relationship Manager, Moniqueman@longfaibus.com
Address: 3/F, Longfield Centre, 129 - 131 Castle Peak Road, Yuen Long, Hong Kong
Website: www.longfaibus.com
Industries: Long Fai Bus Ltd provides safe, reliable, punctual and friendly bus rental services including shuttle bus services, local tours, weddings and
other bus rentals. Founded in 1996, the group owns 37 buses at present, including 28-, 29-, 53-, 61- and 66 - seaters. Give us a call or simply
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INTERGLOBE CORPORATE SOLUTIONS LIMITED
Contact: Mr Terry Ng – Business Development Executive, Terryng@interglobe-intl.com
Address: 17/F, Beautiful Group Tower, 77 Connaught Road Central, Hong Kong
Website: www.interglobe-intl.com
Industries: Interglobe Corporate Solutions are here to help meet your financial needs no matter where you are in the globe. With products and services
that range from corporate formations to financial solutions for businesses of all sizes, we work with you to develop a strategic vision and
strategy that fully utilises our expertise in corporate solutions, private equity, trading, and business support, to capitalise and seize market
opportunities.
AON
Contact: Mr Jord Oostrom – Intern at Business Development & Sales,jord.oostrom@aon.com
Address: 28/F Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
Website: www.aon.com/hongkong
Industries: Aon plc is the leading global provider of risk management services, insurance and reinsurance brokerage and human capital consulting and
outsourcing. Through its 62,000 professionals worldwide, Aon readily delivers distinctive client value via innovative and effective risk management
and workforce productivity solutions. (#1 – Rated risk services broker, reinsurance intermediary, and human resource consulting
and outsourcing provider / 62.000 – Number of Aon colleagues around the world / 600 – number of global offices / 120 – Number of countries
in which Aon operates / US$11.3B – Total revenue generated by Aon in 2011

Lifestyle
Chamber Helps HK School Students Prepare for Business
The Dutch Chamber not only supports members to share
knowledge and to develop business relations, they also
prepare students for the world of business. On May 18 th ,
2012, together with other industry advisors, the Chamber spent
a day mentoring and encouraging Hong Kong School students
during South Island School’s annual Business Day.
12 groups of Business and Economics students from South
Island School (SIS), Shatin College and Renaissance College
battled throughout the day to win the coveted prizes of Most
Accumulated Donations and Best Final Business Presentation.
The aim of the day was to produce a business strategy for a
product or service that could produce a revenue stream for the
local charity, the KELY Support Group (KELY).
The event called for creativity, sharp thinking, relentless energy and
a touch of charisma as the students completed a variety of tasks,
culminating in the presentation of their strategies to judges from
the local business community. Given the limited time to prepare,
the quality of the presentations was outstanding and the KELY has
lots of great ideas to take away with them. Final honours were
evenly divided between SIS and Renaissance College.
About KELY Support Group
KELY is a non-government funded bilingual charity which
provides non-judgmental, empathetic and confidential support
to young people between the ages of 14 to 24 in Hong Kong.
KELY provides a wide range of programmes and services which
focus on drug prevention and intervention, as well as the
development of healthy self-esteem amongst young people.
These include the provision of:
- Harm reduction education to schools;
- Multimedia art projects for students;
- Circus arts and peer support training;
- Youth forums and discussion groups; and
- A youth helpline on drugs and suicide.
z KELY Support Group
2/F East Wing, 12 Borrett Road, Central, Hong Kong
T: 2521 6890 - E: contact@kely.org
21

Lifestyle
InterCham Donates to Hong Kong Society
for the Protection of Children
InterCham, which every year honors the Chief Executive with
a lunch immediately after his Policy Address and the
Financial Secretary on delivery of his Budget, is the voice of
the 27 International chambers of Commerce in Hong Kong.
Proceeds of these 500 plus delegate luncheons go to the
Scholarship Fund for Hong Kong Students.
Also hosting a series of Cocktails for Young Professionals during the
year, Intercham donates the proceeds of these to a charity chosen by
the organising chambers, which are chosen by roster.
The Danish, Japanese and Swedish Chambers donated the proceeds
from the February 2012 cocktail; which amounted to HK$48,120,
to Hong Kong Society for the Protection of Children (HKSPC).
22
Hong Kong Society for the Protection of Children has been
serving and nurturing young children since 1926. It is one of the
longest established organizations in the field. Today, they run 27
centers caring for around 3,000 children daily. Their services
include a Children’s Residential Home, 5 day Crèches, 17
Nursery Schools and 2 Children and Family Services Centers.
The Chairman of InterCham Pearl River Delta Committee Mr.
Jens-Erik Olsen presented the donation certificate to Ms
Angelina Lee, HKSPC Fund Raising Committee Chairperson.
They are flanked by from the left: Mr. Masakazu Yagyu
(Japanese Chamber), Mr. Dan Fjeldheim (Swedish Chamber),
Ms Angelina Lee (HKSPC Fund Raising Committee),
Mr. Jens-Erik Olsen (Intercham), Ms Henriette Leung (HKSPC),
Ms. Jacqueline Liu (HKSPC), and Ms Sophie Sidenius (Danish
Chamber).
After the event, Angelina Lee (HKSPC Funding Raising
Committee) wrote:
“We are extremely grateful to InterCham for their generous
support of Hong Kong Society for the Protection of
Children. HKSPC has a long history of serving young
children. Times have changed since we were founded in 1926,
yet our mission remains the same: To ensure that as many
disadvantaged children as possible, in Hong Kong, live in a
healthy, happy and safe environment. Today, we run 27 centres
caring for around 3,000 children daily. Our services include our
Children’s Residential Home, Day Crèches, Nursery Schools and
two Children and Family Services Centers.
“We are only partially subsidized by the Government and rely
heavily on direct donations and fundraising among the
community we serve. The Government does not provide
funding to all of our centres. Our two Children and Family
Services Centers rely solely on the generosity of donors and
provide an invaluable supportive network to families at risk or
even in crisis.
“We are currently looking for additional funds to expand: to extend
our care and programs to more needy children and families, and to
renovate or enlarge old facilities and centres. Besides support in
monetary terms, we welcome volunteers to help out in our centres.”
z To find out how you can help make a difference please contact
Debby Ng via telephone, on 2396 0264 or via email, at
debbyng@hkspc.org.

Social Seating - Meet & Seat
It is always more fun flying next to someone
who shares the same interests. If you agree,
you may be tempted to try out KLM’s innovative
Meet & Seat service, which offers travellers
on intercontinental flights the opportunity
to see who’s on board their flight and to
get in touch with fellow passengers.
Meet & Seat facilitates contact with fellow
travellers who have the same background or interests,
making air travel even more stimulating
for KLM passengers. They can find out whether
someone they know will be travelling on the
same flight, or discover who else will be attending
the same conference in the USA, for example.
Through Meet & Seat, they might arrange
to have a coffee before their flight, select adjoining
seats or decide to share a taxi afterwards.
Passengers can only see other Meet & Seat participants after linking
their Facebook or LinkedIn profile to their flight. They can
decide what personal information from their Facebook or
LinkedIn account they would like to share with other passengers.
Lifestyle
Meet & Seat is available using Manage My
Booking on intercontinental flights only. Passengers
can choose their seat via Manage My
Booking from 90 days until 48 hours before
departure, and therefore easily make contact
with fellow travellers.
By Meet & Seat, you can connect with interesting
people and make your journey even more
inspirational.
Since its launch in February for three pilot destinations,
KLM Meet & Seat has now been extended
to cover 13 routes worldwide, and will
soon be rolled out on all intercontinental
flights.
With the offer of Meet & Seat, KLM has
become the first airline to integrate social networking in
its regular flight process. This new service perfectly fits
KLM’s brand values: inspiring people and recognizing
their needs.
23

Lifestyle
24
A Real Get Away By Faith Fung
When you live in Hong
Kong, it’s necessary to get
away every 4 to 6 weeks.
It’s easy to book a package of 3
days 2 nights and if you plan well,
you don’t even have to take annual
leave.
We are spoilt in Hong Kong’s
extremely service-oriented society
and expect the same thing when
traveling. In Thailand we can
always expect the perfect smile,
whether it’s truely from the heart or
not, it does make you feel
welcome. When checking into your
five star hotel or (especially
convenient when you have kids)
resort, you expect the porter taking
your luggage from the car straight
to your room and the reception
ladies bowing to you when you
take a seat in the comfortable
chairs and sip on your welcome
drink. This is all justified by the fact that you tip them of course.
Locals in Hong Kong have another travel style; they grew up in this service-driven
society and expect even more. I have spoken to many locals who just not want
to think – in other words – want to turn off their brains when traveling. This means
booking a full service tour including a guide speaking your own language and
advising the best (Cantonese) food abroad. Most of the time you will sit on the
comfortable seats of the coach and it feels like a trip from school when you were
younger. The idea is that you are taken care of; the guide is responsible for
making you feel happy, entertained and nurtured the entire journey.
During the long hours on the coach, you will have the chance to meet and mingle
with your fellow travelers, whether you like it or not. I know that best friends or
even husbands or wives are found during these tours.
When traveling, there is not one way better than the other, simply because you
cannot compare everything and the expectations are different.
From a Western point of view, you might miss the flexibility to explore on your
own if you join a tour, though from a local Hong Kong point of view, planning a
trip with your family is as tough as planning your own wedding. So if you are
going to spend money anyway, why not leave the planning to the experts?
As for me - happy in the middle of two cultures - I enjoy the freedom of traveling,
so the planning is the price I am willing to pay.

Book review
The Travel Book: A Journey Through Every Country
in the World
By Lonely Planet - Lonely Planet (2011) - Paperback - 447 pages - ISBN 1742200796
And here's the list. Everywhere. In one comprehensive
volume. Defining everywhere was no easy task. Jotting
down the 192 member states of the United Nations was
the easy part; deciding which other destinations to include
provoked much spirited debate and food for thought. Lonely
Planet is very proud of this book, an all-consuming project that
has involved huge input from authors, staff, photographers and
experts from around the globe. Like any serious addiction, the
travel bug requires constant attention. If you consider travel to
be an important part of your life, then this book will be bad
news - it shows us that no matter how far we travel, there's
always further to go. Lonely Planet believes passionately in the
power of independent travel to transform travelers and the
communities to which they travel. Bringing respect, sensitivity,
curiosity and a generous dose of humour to the travel experience
is enormously important, and they hope this book acts not just
as a reference tool, but also as a valuable introduction to a better
travel experience. Travel is the world's most important business,
but it means far more than just money and employment. It is
through travel that you go out and meet the world and the world
comes to meet you. So open The Travel Book and dive inside,
soon you'll want to turn the printed experience into a real one.
z Source: http://www.lonelyplanet.com/
Restaurant & Bar review: La Marmite Bistrot Français
This French bistro restaurant’s food is definitely classic French – complete with creamy and buttery
dishes. Even the décor is akin to that found in Paris and tables are fairly spacious. Unpretentious,
informal, and affordable, La Marmite is named after the cast-iron cooking pot long used in France
to serve up hearty dishes – and inspired by the back-to-basics trend that has swept the Paris restaurant
scene in the wake of the financial crisis.
La Marmite’s classic bistro dishes are rotated weekly on a blackboard menu. There are daily specials
depending on what produce is in season and fresh that day. The Head Chef (Mr. Ping) is very
friendly and enjoys explaining the menu to guests and answering all questions about the French
cooking style.
Location:
46 Staunton Street
SoHo, Central
Opening hours:
Monday to Friday:
11:00AM – 10:30PM
Saturday, Sunday, Public Holiday:
10:00AM – 11:00PM
Weekend (Sat-Sun)
and Public Holiday Brunch:
10:00AM – 5:00PM
Reservations:
Tel: 2803 7808
Lifestyle
25

Lifestyle
Investing in Property & Real Estate in
Bali, Indonesia
Why Invest in a Villa in Bali?
Whether you simply want to live somewhere else, retire
one day in Bali or are looking for a good return on
your investment, the fundamental reasons for
choosing Bali are basically the same:
A wide range of attractions combined with good infrastructure
and convenient airline connections have made this beautiful
island extremely popular as a tourist destination and home of
choice for many foreigners.
Because of this, and the still reasonable prices, property
investment on the island has been generating high regular
returns, and property values have continued to appreciate even
during difficult times.
What’s so special about this Island?
Annual Reader Surveys by major travel magazines continually
confirm the perception of Bali as the most enchanting travel
destination in the world. The friendly people and the absence of
security problems guarantee a completely relaxing stay. Because
of the physical beauty of the island and its wide variety of
attractions, Bali is seen by many experienced travellers as the
“Ultimate Island”.
Living in Bali
Communication has been improving every year (nowadays
Broadband Internet connection is no problem), and frequent
direct flights connect Bali with many places around the world.
There are several International Schools on the island and a wide
range of imported food and drinks is available. Full-time cooks,
maids, gardeners, drivers, etc. are easily affordable which means
you can live very comfortably in Bali at low cost.
Medical services are provided by local hospitals and
international clinics such as International SOS and the “Bali
26
International Medical Center” (BIMC) which both use overseas
experts for tele-diagnosis. If you need to see Western doctors,
both Singapore and Perth in Australia are only a short flight
away.
If you want to do business, you can register a PMA (Foreign
Investment) company which will entitle you (and your
dependents) to a Resident Visa and Work Permit. Retirement
Visas are available for anybody above 55 years of age.
The Bottom Line
Buying or building a beautiful villa in Bali that you can rent out
when you’re not using it yourself, has become attractive for
many tourists, working expats, future retirees and keen
investors.
Bali is (still) much cheaper than buying a villa in places such as
Phuket and Samui in Thailand, and Bali does not have the long
rainy season or security problems you find in many other
countries. Flying time to reach Bali or Thailand is about the
same from most places in the world.
Even more important: If you invest in a top-class villa in Bali you
will receive a guaranteed income from having it rented out when
you’re not staying there yourself without any hassles or
responsibilities. You can also expect a steady increase in value.
When you decide one day it’s the right time, you can apply for
a “Retirement Visa” and live permanently in Bali.
z Contact details:
Bali.com Ltd, 3401-1, 34th. Floor, AIA Tower,
183 Electric Road, North Point, Hong Kong, S.A.R., China
Telephone +852 8302-5793; Fax +852 8303-4824
E-mail: hkg@bali.com.
z Source: www.bali.com

Up in the Air
Airports excite me. The promise of far flung places hangs in the air,
of course, but for me what attracts me most is the idea of leaving.
Up and away. I would like to be able to say that it has gotten less,
now that I'm a man of the world. An experienced business traveler with a
passport full of stamps. But to be honest, despite the fact that I tell the
stories that you are suppose to tell about 'how tedious the waiting' and
the 'horrible delays', travelling has never lost its luster for me.
You can imagine my excitement when my company won ten business class
tickets to fly anywhere from Hong Kong with British Airways.
Now normally, before we won the tickets as well as ever since, I fly economy
class. That meant that the first time I used an award ticket to fly to London, I
was a rookie to the mores of flying business class. That I was a first timer,
became apparent quick enough. First of all, you have to keep in mind that you
fly business class. So you don't fly 'in' business class or 'in the' business class
– just business class.
The other surprise is that the airline staff will call you by your name. In economy
class, that would only happen if you are to be arrested at arrival is my guess
"Could you come with us, please, Mr. Smith? No, you won't be needing your
luggage…"
Another lesson I have learned from my year with the high rollers is that under
no circumstance you are to show any kind of excitement about the fact that you
are flying business class. More experienced travelers will come in the cabin,
plonk their stuff down, whip their laptops out to look at some spreadsheets
while ignoring the champagne offered. Right after take-off they stomp to the
toilet to change into sweat pants, put on an eye mask and go to sleep without
having dinner.
I, on the other hand, was busy pushing all buttons on my chair, making a choice
from the various starters and main dishes, four types of wine and 200 films on
offer while constantly being fretted over by the numerous airline staff that kept
offering me things.
My sweat pants clad fellow travellers, who actually paid for the tickets did not
seem to get much out of the trip. At least they got to listen to me laughing at
films the whole night. I am sure they were grateful.
Lifestyle
By Alexander de Nerée
tot Babberich,
alexander@dntw.com.hk
27

Lifestyle
Picasso Exhibition Comes to Hong Kong!
19 May 2012 - 22 July 2012 at the Hong Kong Heritage Museum
Pablo Picasso (1881-1973) is the most widely recognised and
influential artist of the 20 th century. The Hong Kong
Heritage Museum is thrilled to present the exhibition
“PICASSO – Masterpieces from the Musée National Picasso,
Paris”. Showcasing 56 of the artist’s original works from the
permanent collection of the museum, this is by far the most
comprehensive exhibition of Picasso’s works ever held in Hong
Kong.
Capturing every phase of Picasso’s prolific career, the
retrospective covers his Blue, Rose, Cubist and Classical periods
as well as showing some of his primitive and Expressionist
works. It also includes 41 documentary photographs and a
documentary film which help to present a detailed picture of the
artist’s life. Not only does the wealth of materials enrich our
understanding of Picasso and his oeuvre, but it also marks out
the exhibition as a truly unmissable event.
28
Buste de femme (Etude pour
“Les demoiselles d’Avignon”)
Oil on Canvas
58.5 x 46.5 cm
Spring 1907
Paris
Musée national Picasso, Paris
Dation Pablo Picasso, 1979,
MP 18
© Succession Picasso, 2012
© Musée National Picasso, Paris
© Paris, Réunion
© des Musées Nationaux
Jeune fille assise
Oil on plywood
130.3 x 80.3 cm
21 November 1970
Mougins
Musée national Picasso, Paris
Dation Pablo Picasso,
1979, MP 225
© Succession Picasso, 2012
© Musée National Picasso, Paris
© Paris, Réunion
© des Musées Nationaux
This exhibition is jointly presented by the Consulate General of
France in Hong Kong and Macau and the Leisure and Cultural
Services Department and jointly organised by the Hong Kong
Heritage Museum and the Musée National Picasso, Paris.
Major partner of Le French May: The Hong Kong Jockey Club
Charities Trust.
With the support of: Mr Cheung Chung Kiu, BNP Paribas,
LVMH and Louis Vuitton 15 th Anniversary of the Establishment
of the HKSAR.
Opening Hours
Le déjeuner sur l’herbe” d’après Manet
Oil on Canvas, 130 x 195 cm
3 March – 20 August 1960, Vauvenargues
Musée national Picasso, Paris
Dation Pablo Picasso, 1979, MP 215
© Succession Picasso, 2012 © Musée National Picasso, Paris
© Paris, Réunion des Musées Nationaux
Le sculpteur
Oil on Plywood
128.5 x 96 cm
7 December 1931
Paris
Musée national Picasso, Paris
Dation Pablo Picasso,
1979, MP 135
© Succession Picasso, 2012
© Musée National Picasso, Paris
© Paris, Réunion
des Musées Nationaux
The Museum will be opened from 10am to 8pm daily during the
special exhibition period. The special exhibition will be closed
on Museum rest day on Tuesdays.
Source: www.heritagemuseum.gov.hk

ART HK - Good Sales and Record
Number of Visitors
Good sales were reported at the fifth and last edition of
ART HK. The 4-day event ran from 17–20 May at the
Hong Kong Convention and Exhibition Centre
(HKCEC) and attracted 266 galleries from 38 countries
worldwide. This year, ART HK had a record 67,205 visitors, a
6% increase on last year’s Fair. In 2013, the Fair will be replaced
by the first Hong Kong edition of Art Basel.
Major sales of Asian and Western Contemporary Art at
ART HK 12 included:
• De Sarthe Gallery from Hong Kong sold No. 313, 1969 by
Chinese artist Chu Teh-Chun for over US $3 million to a
South East Asian collector. The gallery also sold Hans
Hartung’s work T1966-H32, 1966 to a Singaporean collector
for US $400,000.
• Tornabuoni Art sold five works by Alighiero Boetti from their
solo presentation of his work, including Mappa, 1984 which
sold for EUR1 million.
• Elegy to the Spanish Republic No. 45, 1960 by Robert
Motherwell was sold by Bernard Jacobson Gallery for US$1
million.
• White Cube sold George Baselitz’s Stalin und Woroschilov
pissen von der Kremlmover for EUR500,000 to an Asian
collector.
• Hauser & Wirth London and Zurich sold Western Mash
Monument, 2006/2011, a fine silver sculpture by Paul
McCarthy, for US$450,000 to a Latin American collection.
• Sprüth Magers Berlin and London sold Sterling Ruby’s work
SP191, 2011 for US$155,000 to an Australian collector and
George Condo’s Toy Head, 2012 for US$150,000 to an Asian
collector.
• Blum & Poe from Los Angeles sold two works by Zhu Jinshi,
No.5, 2006 and Thick Strokes, No.4, 2006 for US$70,000
each to an Asian collector.
• The Fair drew a crowd of prominent individuals from the
international art world. Notable artists who attended the Fair
included Maurizio Cattelan, Paul Chan, Subodh Gupta, KAWS,
Bharti Kher, Anselm Kiefer, Joseph Kosuth, Mariko Mori,
Takashi Murakami, Pipilotti Rist, Luc Tuymans and Jeff Wall.
ART HK 12 was also attended by some of the world’s most
influential museum directors and curators, including Lars
Nittve, Executive Director of M+, the Contemporary Art
museum in Hong Kong’s planned US$2.1 billion West Kowloon
Lifestyle
Cultural District; Charles Saumarez Smith CBE, Secretary and
Chief Executive, Royal Academy of Arts, London; Dr. Melissa
Chiu, Director of the Asia Society Museum; Elizabeth Ann
MacGregor, Director of the MCA Australia; Hans Ulrich Obrist,
Co-Director of Exhibitions and Programs and Director of
International Projects at the Serpentine Gallery in London; Klaus
Biesenbach, Director of MoMA PS1 (New York); Philippe
Vergne, Director of Dia Art Foundation (New York) and Sam
Keller, Director of the Fondation Beyeler (Switzerland).
Private museum owners and directors, and collectors from across
Asia and Europe attended the fair including Nigel Hurst, Director
of the Saatchi Gallery in London; Ginevra Elkann, President of
the Pinacoteca Agnelli, Turin; Wang Huangsheng, Director of
CAFA Gallery, Beijing; Dr Oei Hong Djin, owner of OHD
Museum, Indonesia and Wang Wei, owner of the Dragon Art
Museum, Shanghai, which will open November 2012; Richard
Chang (Beijing & New York); David Tang (Hong Kong); Budi
Tek, owner of the Yuz Museum (Jakarta); Maja Hoffman
(Switzerland); Judith and Paris Neilson of the White Rabbit
Foundation (Sydney); Guy Ullens, founder of the UCCA - Ullens
Centre for Contemporary Art in Beijing; Uli Sigg (Switzerland);
Eric and Suzanne Syz (Geneva); Thomas Ou (Shanghai);
Monique Burger (Hong Kong); Dai Zhi Kang, founder of the
Himalayas Art Museum (Shanghai); Zhu Tong, Director of the
Sifang Art Museum (Nanjing) and François Pinault (Paris).
ART HK’s major highlights this year included the return of the
‘Private Museum Forum’, which debuted at last year’s Fair. The
unique round table seminar brought together 40 major owners
and directors of private museums worldwide to explore how to
sustain and develop such innovative institutions. ART HK
invited last year’s participants to return, as well as additional
directors and owners of private museums worldwide.
The ART HK Private Museum Panel offered participants an
invaluable opportunity to share their goals and concerns in an
open and supportive environment. This seminar will lead to the
development of an active working group to explore how private
museums can cooperate - sharing information and exhibitions in
a way that public museums routinely do.
z For further Hong Kong-based enquiries regarding ART HK 12
please contact: Louise Oram, Cohn & Wolfe-impactasia
+852 2521 1498, louise.oram@cohnwolfe.com
29

Lifestyle
Bring Memories Back Home to Share
Artist Ma Hui draws on her harsh childhood in the Cultural Revolution for inspiration
and uses visions of the countryside she loves to produce unique work.
z By He Huifeng (Source: South China Morning POST – June 3, 2012)
Ma Hui is well-established as an artist in northern
Europe, but her roots go deep as a child of the Cultural
Revolution - a period of turmoil in China that forever
changed her life and the lives of countless others. The 53-year-old
left her homeland 25 years ago and moved to Europe. But she has
returned to China to face her past and to seek recognition from
Chinese art lovers for her unique form of abstract art that
incorporates materials such as ropes, chains and keys.
When and why did you start to draw and paint?
When I was very young, I wanted to become an architect. But I
could not get the proper mathematics education in those days of
political unrest during the Cultural Revolution. I was living in
[the northwestern autonomous region of] Ningxia at the time. I
was told that I could draw very well. All of my childhood
memories in Ningxia were so beautiful and poetic: the wind
battling with the trees, grey grazing grounds on the banks of the
Yellow River, the yellow earth, a single red dot in the sky, rapids
in the stream, this never-ending road. That’s why I eventually
decided to enrol in the only academy with a fine arts department
in northwest China. That was the Xian Academy of Fine Arts. It
had a good reputation and a strong Chinese identity.
As a child, you spent eight years in the countryside,
forced into labour. Why was this?
My father was an intellectual and also a high-ranking Communist
Party official in the 1950s. I was born in Beijing. When I was just
one year old, my family, including myself, my two sisters and my
three brothers, moved to Ningxia. We lived in a big house with a
walled garden and lots of servants. I must have been eight years
old when Mao Zedong’s Cultural Revolution (1966-1976)
started to put an end to “capitalist roaders” [seeking to restore
the political and economic rule of capitalism]. The so-called Red
Guards initiated a witch-hunt against intellectuals. Almost all
young people in urban areas were forced to go to the countryside
to be “re-educated through labour”.
How did you build up your career?
When I emigrated to Europe I started to feel free to express my
intense feelings for my country, my people and my past. I
incorporated threads, rope, keys, silk embroidery and Chinese
elements into my etchings, as a form of mixed media to express
myself. I also like to sew red ropes to my Chinese ink wash
paintings. These items always remind me of Ningxia, which I
loved as much as I hated. When I created works, I felt I was still
in China and suffering through the painful 1960s and 1970s. But
at the same time, my works also expressed my happiness and
hope for a new life. This process resembles an artistic crossover
between the two different cultures of the East and West, making
my works attractive and unique in the European art market. I
developed a network of art contacts in Switzerland. Galleries in
Holland, Belgium and Denmark asked me for exhibitions, and
the city of Amstelveen, near Amsterdam, offered me a studio.
30
Since then, I have held regular shows in Taiwan, Denmark,
Switzerland and Belgium. In 2008, the owner of the Tolman
Collection, an American named Norman Tolman, who has
galleries in New York, Tokyo, Singapore and Hong Kong, invited
me to show my etchings in Shanghai and at ARTSingapore [Asia’s
longest-running contemporary art fair]. It was quite successful.
What do you plan to do in China?
Many of my friends who moved abroad 20 or 30 years ago have
come back to be recognised in their own country. For me, it is
more important to gain respect in my motherland than it is in
Europe. The art of using comprehensive materials in etchings is
still quite new for Chinese art lovers. I hope I can promote such
abstract art to encourage Chinese people to express their feelings
and concerns about their society. In June, the Beijing Museum of
Contemporary Art will organise a unique group event with four
female abstract artists from the Netherlands, Germany, Taiwan
and China. I’m one of them. The four of us are all trying to
create abstract work about common concerns regarding China’s
industrial rise, with all of its consequences. I will exhibit a wall
of 1,500 anti-pollution mouth masks that I collected on the
mainland to show how severe pollution is in China. In
September, I will exhibit old drawings of Tibetans in Beijing’s
798 Art Zone. Other shows will follow with the help of my
contacts - artists of my generation who were the first to graduate
after the Cultural Revolution.
Are there any hurdles to developing your career on the
mainland?
Commercialism is taking its toll among colleagues here. The
avant-garde of the early 1980s has been widely copied and
exploited to please Western art collectors. It is tempting to follow
the mainstream, looking solely at commercial benefits. Some are
quite lost, forsaking their initially pure intentions. I want to talk
with Chinese artists and art lovers and encourage more people to
enjoy and respect non-mainstream art. Personally, I believe that if
I’m ever forced to compromise my art to accommodate potential
buyers, it will be time to go back to Europe.
huifeng.he@scmp.com
Photo Paul van Riel

Events
Jake van der Kamp, one of Asia's best-known financial affairs columnists:
Views on the News
Jake van der Kamp writes the thrice weekly Jake's View column on the front business page of the South China Morning Post. Jake previously
worked as an investment analyst in Hong Kong for, among others, Sun Hung Kai Securities, Morgan Stanley Asia and Hoare Govett.
He is a native of the Netherlands, a Canadian citizen, and has now lived in Hong Kong for more than 30 years.
Wednesday 25 April, 12:00-14:00, Club Lusitano, 16 Ice House Street, Central
MUNCH on the Move to Algorithmic Trading Group
The lunch is sponsored by Algorithmic Trading Group
Algorithmic Trading Group (ATG) Ltd. is a young dynamic trading company founded in Hong Kong in June 2009. During the MUNCH,
the CEO Mr. Tom Voûte explained how ATG specializes in high frequency automated trading on the major financial markets around the
world.
Wednesday 18 April, 12:30-14:00, Suite 901, 9/F, Beautiful Group Tower, 77 Connaught Road Central, Central
Annual SME Spring Event
The Annual SME Spring Event was enjoyed by 40 guests at Hong Kong’s only original boutique winery: The 8th Estate. The winery buys
the frozen grapes from France and Italy, ships them to Hong Kong and produces the wine which makes it a true ‘made in Hong Kong product.’
The evening started with a wine tasting and a tour behind the scenes, followed by a BBQ and more wine on the outdoor terrace while
enjoying the views over the Lamma Channel.
Friday 11 May 2012, 19:00-21:00, Room 306, Harbour Industrial Centre, Ap Lei Chau
31

Events
Lecture "China New Mega Cities"
Daan Roggeveen is a Shanghai-based architect. In 2011, together with journalist Michiel Hulshof, he launched: ‘How the City Moved to
Mr Sun’, a book describing the transformation of emerging megacities in central and western China. During the seminar, Daan spoke about
Urbanisation in China, from farmer to urbanite and emerging cities like Wuhan and Chengdu.
'Mongolia: Overview, Opportunities & Challenges'
Philip ter Woort has been the Head of the Resident Office of the European Bank for Reconstruction and Development ('EBRD') in
Mongolia since 2009. Mongolia has recently emerged on the world’s stage as one of the fastest growing economies in the world with
expected GDP growth rates between 10 and 20% in the coming years thanks to its vast mineral resources. During the presentation, Philip
tapped into these growth prospects by providing the opportunities it may offer for portfolio and foreign direct investors and shared some
of the challenges the country might be facing in its development path.
32
Thursday 3 May, 8:30-10:00, Suite 5702, 57/F, Cheung Kong Center, 2 Queen's Road Central
MUNCH on the Move to the Consulate
What can Diplomats do for you? Will the Consul General tell all?
The main priority of the Consulate is promoting the economic interests of the Netherlands. In practice that means helping Dutch companies
set up business in Hong Kong and attracting investments to the Netherlands. During the MUNCH, Robert Schuddeboom, Head
of Mission of the Kingdom of the Netherlands in Hong Kong SAR and Macao SAR explained what Diplomats can do for the Dutch in
Hong Kong.
Thursday 10 May, 12:30-14:00, Suite 5702, 57/F Cheung Kong Center, 2 Queen's Road Central
Friday 25 May, 12:30-14:00, Suite 5702, 57/F Cheung Kong Center, 2 Queen's Road Central

Upcoming Events
w Summer MUNCH at the Orange Tree
The Dutch Chamber of Commerce in Hong Kong would like to invite
all regular members to the Annual General Meeting. This is the event
for you as an Ordinary Member regular member to attend, discuss ideas
and give your input! Chairman and Directors will be elected or re-elected
on this occasion. An official invitation will be sent to you by e-mail.
Friday 20 July, 12:30-14:00, Orange Tree Restaurant, 17 Shelley Street, Mid Levels
w Summer Networking Cocktail
You are invited to join us at the Oasis Room, Renaissance where you can
enjoy the incredible view over the Victoria Harbour. The Summer Networking
Cocktail is organized on an annual base by four powerful chambers and offers
a friendly networking opportunity. Please register as soon as possible to avoid
disappointment.
Thursday 9 August, 18:30-21:00, Oasis Room, 8/F, Renaissance Harbour View Hotel,
1 Harbour Road, Wanchai
w InterCham 50th Young Professional Cocktail
The InterCham 50th Young Professional Cocktail will be held on Tuesday,
21 August 2012. This event provides an excellent opportunity for you to
meet and mingle with hundreds of like-minded business professionals
from 27 international Chambers of Commerce in Hong Kong. Co-organized
by the Canadian and the Dutch Chamber of Commerce in Hong
Kong, fabulous prizes can be won while enjoying the music from the live
band of the Hard Rock Cafe. This is a very popular event and tickets will
sell out quickly. Please contact your Chamber and book early to avoid disappointment.
All proceeds from this event will be donated to The Nesbitt
Events
Centre, which enables adults with special needs the opportunity to maximize
their life potential. No tickets sold at the door. No ticket, no admittance.
Tuesday 21 August, 18:30-21:00, Hard Rock Cafe, LG/F, LKF Tower, 55 D’Aguilar
Street, Lan Kwai Fong, Central
w MUNCH by AOP
The MUNCH is a monthly gathering for members/potential members who
want to Mingle and Lunch. This event is for Dutch Chamber members who
want to take this opportunity to broaden your network and meet new people.
In addition, potential members are most welcome! AOP focuses on assessment
centers, career coaching and training. During the MUNCH, Saskia van Buuren
and Ardine Verhoog will do a little workshop on coaching and training.
Thursday 6 September, 12:30-14:00, Suite 5702, 57th Floor, Cheung Kong Center,
2 Queen’s Road Central
w Investing in Indonesia
More information will follow soon.
Thursday 20 September, 12:30-14:00, Suite 5702, 57th Floor, Cheung Kong Center,
2 Queen’s Road Central
w China Seminar 2012
This year’s China Seminar is all about Outbound Investments, threat or opportunity?
More information will follow shortly.
Wednesday 17 October, 19:00-22:00, The Hong Kong Banker’s Club, 43-44/F
Gloucester Tower, The Landmark
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Enquiries and Information
INTERNSHIP & JOB VACANCY
The GLR is a Dutch creative college for media, design
and technology. The GLR is a Dutch creative college
for media, design and technology - the largest creative
college of its kind in the Netherlands. With over 350 qualified
staff and educators and more than 4,000 ambitious students,
the GLR offers a broad range of college-level educational
programs dedicated to preparing our students for future
careers in the media, design and technology industries.
Students acquire valuable knowledge and skills for practical
application in different fields such as interactive media and
graphic design, animation, games, film and video, stage and
34
Dear Sir/Madam,
The only way you will ever find out what is on the inside is by taking a closer look. This saying points out exactly
why I am looking for an internship this summer in Hong Kong. I am currently an exchange student at the Hong
Kong University Faculty of law but unfortunately the semester is nearly ending.
After the end of this semester I will obtain my LLB degree. This means that I am in transition. I'll start my masters
at Utrecht University in February and to prepare myself for my masters I’d like to obtain some practical experience.
In November of this year I’ll start with an internship in the Netherlands at the Dutch law firm Houthoff Buruma as a “student
trainee”, but until that time I will be free to do a internship here in Hong Kong.
At the Hong Kong University I enrolled in the following courses; International Trade Law, Intellectual Property Law and
Commercial law. The trade law course was focused on the carriage of goods by sea. I liked this course most of all, so I would be
very happy If I could learn more about this topic in a practical way.
I would like to ask you to contact me if you would be interested in employing me as a trainee this summer. Please feel free to contact
me at +852 63199715 or at my e-mail address a.r.vis@students.uu.nl.
Yours sincerely,
Annet Vis
The Grafisch Lyceum Rotterdam
theatre technique, sound design, media management, media
technology, (digital) printing, finishing and a long list of exciting
specializations. All our programs are conducted in the
Dutch language with the exception of the international
course for Media Design which is entirely in English.
z For more information, please contact Tereza Andrews via:
Heer Bokelweg 255 (Headquarters)
3032 AD Rotterdam, the Netherlands
Telefoon: +31 88 200 1500
E-mail: info@glr.nl

TRADE SHOW CALENDAR
IN THE NETHERLANDS IN HONG KONG / CHINA
Kleinefabriek
Location: Amsterdam RAI
Date: 8 & 9 July 2012
Exhibit: International children’s Trade Fair
Organizer: Modefabriek BV
Email: info@kleinefabriek.nl
Website: www.kleinefabriek.nl
Modefabriek 2012
Location: Amsterdam Rai
Date: 22 & 23 July 2012
Exhibit: Fashion trends
Organizer: Modefabriek BV
Email: office@modefabriek.nl
Website: www.modefabriek.nl
6th European Academy of Forensic Science (EAFS)
Location: The Hague (University of Applied Sciences
and NFI Field Lab)
Date: 20-24 August 2012
Organizer: NFI Academy
Email: nfi-academy@nfi.minvenj.nl
Website: www.eafs2012.eu
Amsterdam Woon Beurs
Location: Amsterdam Rai
Date: 25-30 September 2012
Exhibit: creative sector
Organizer: Sanoma Media BV
Email: info@woonbeurs.nl
Website: www.woonbeurs.nl
Enquiries & Information
2012 Hong Kong High End Audio Visual Show
Location: HKCEC
Date: 10-12 August 2012
Organiser: Audio Technique
Email: mag@audiotechnique.com
website: www.audiotechnique.com
Natural Products Expo Asia
Location: HKCEC
Date: 23-25 August 2012
Organiser: Penton Media Asia Ltd
Email: expoasia@penton.com
Website: www.naturalproductasia.com
Comic World
Location: HKCEC
Date: 25-26 August 2012
Organiser: Comic World HK Ltd
Email: info-eng@deleter.jp
website: www.cwhk.org
Hong Kong Watch & Clock Fair 2012
Location: HKCEC
Date: 5-9 September 2012
Exhibit: timepieces event
Organiser: HKTDC
Email: hktdc@hktdc.org
website: www.hktdc.com
These trade enquiries were received by the Economic Section of the Consulate-General of
the Netherlands in Hong Kong. Interested parties may approach the companies directly
or contact Betty Liu, the Consulate’s trade officer, on (852) 2868 0690, by fax to
(852) 2868 5388 or via email economic.section@netherlands-cg.org.hk
Hong Kong Agents/ Importers wanted
Dutch agents / importers wanted
TRADE ENQUIRIES
HOME COUTURE; CUSHIONS, PLAIDS, LAMPS
Company: The Soft World
Phone: 31 6 1680 5612
Email: info@thesoftworld.com
Website: www.thesoftworld.com
Contact: Ms Beatrice Waanders
NATURAL BOTANICAL SMALL MOLECULES MEDICINE
Company: Hong Kong Small Biomolecules Laboratory
Address: Room 212, HK Institute of Biotechnology Bldg,
2 Biotechnology Avenue, Shatin, Hong Kong
Phone: 852 2603 6066
Email: Juliana@sdtl-biofactor.com
Website: www.sdtl-biofactor.com
Contact: Ms Juliana Tse, Executive Director
35

DutchCham Information
We are a member
driven organisation
enabling our
members to share
knowledge & to
develop business
relations in and
between the
Netherlands,
Hong Kong,
Mainland China
and the Asia
Pacific Region.
Suite 5702, 57th Floor,
Cheung Kong Center,
2 Queen’s Road, Central,
Hong Kong
Tel.: (852) 2815 2801
E-mail: info@dutchchamber.hk
Website: www.dutchchamber.hk
Skype: Dutchchamberhk
36
OUR SERVICES
The Dutch Chamber of
Commerce in Hong Kong offers
advice and assistance to its
members. Areas where we can
help include:
• Providing organising and
networking facilities;
• Planning programmes
for student groups
and overseas delegations;
• Providing updated information
on legal systems;
• Preparing specific promotions
or organising tailor-made
seminars;
• Providing updated information
about financial systems;
• Using our members' know how;
• Invitations to annual functions
such as the Dutch Business
Awards Gala Dinner and the
China Seminar; and
• Providing useful information
on our website.
MEMBERSHIP &
ANNUAL FEES
• Gold Member
HK$ 20,000
• Corporate Member
HK$ 8,500
• SME Member
HK$ 3,500
• Associate Member
HK$ 3,500
• Young Professional
HK$ 1,500
• Overseas Member
HK$ 2,500
NO JOINING FEE
GOLD, SME & CORPORATE
MEMBERS ENJOY VOTING
RIGHTS
PR AND PUBLICATION COMMITTEE
• Alexander de Nerée tot Babberich
(Chairman)
• Kristen Beattie (editor)
• Diederik Heinink
• Candice Lee
• Faith Fung
MEMBERSHIP COMMITTEE
• Tom Voûte (Chairman)
• Eduard Wehry
• Job van der Noord
• Matthew Hoyle
• Diederik Heinink
• Jacqueline Baud
CHINA COMMITTEE
• Harold van Kooten (Co-Chair)
• Daniël de Blocq van Scheltinga (Co-Chair)
• Connie Leung
• Diederik Maessen
• Maarten Koning
• Jacqueline Baud
• Faith Fung
SME COMMITTEE
• René Theil (Chairman)
• Bas Fransen
• Hans Pompen
• Tom Uiterwaal
• Ester van Steekelenburg
• Jacqueline Baud
TAX COMMITTEE
• Sytske Kimman (Chairman)
• Jennifer Chan
• Eric Kampman
• Carola van den Bruinhorst
• Willem Hoogland
• Diederik Werdmölder
• Jochem Temmerman
• Jacqueline Baud
DUTCHCHAM COMMITTEES