Official Show Guide - director-e

The international magazine for the corporate clothing, workwear and PPE supply chain
Workwear and Corporate
Clothing Show
Official Show Guide
NEC • Birmingham • 1-2 April 2009
director-e
Magazine
PLUS
Features on:
■ Latest advances in protective clothing
■ Sourcing advice
■ Relationship between workwear and fashion
VISIT INVISTA’s CORDURA ® BRAND TEAM ON STAND C6
www.director-e.com
Issue 6:
April/May 2009

Welcome
Editor: Catherine Christie
You may have gathered from the front cover
that this is a special issue of director-e
magazine - it has combined forces with the
Official Show Guide for the Workwear and
Corporate Clothing Show. If you didn’t know
already, director-e is the joint owner of the show, and
you can read all about the exhibition, fashion show,
conference and the Business Manager Awards taking
place at the Birmingham NEC on 1st and 2nd April in
the first part of this publication.
In the second half, you can sit back, relax and enjoy
getting stuck into features on the next generation of
protective clothing, the latest sourcing situation and the
historical relationship between workwear and fashion.
Fristads & Co discusses its latest plans in the UK and
London Fashion Week provides inspiration for the
corporate sector.
Along with all this food for thought we have cause for celebration: director-e has come of
age to celebrate its tenth birthday, while German fabric manufacturer Lauffenmühle will
turn a robust 175 years old. To celebrate these anniversaries, director-e managing editor
John Gibbon recounts a breathless history of his 50-year career in textiles - high jinks
included - while Lauffenmühle reveals the secret of its success.
I hope that you have a worthwhile and enjoyable time if you are exhibiting or visiting the
Workwear and Corporate Clothing Show. And, if not, you can skip to the last half of this
publication if you don’t want to know what you’re missing!
INVISTA’s CORDURA ® Brand sponsors the Business
Manager Awards. Read more on page 14 and visit
the team on Stand: C6
Visit: www.CORDURA.com
CORDURA ® is a registered trademark of INVISTA for durable fabrics
Fashion Show
Business Manager Awards
Lauffenmühle
Fristads & Co
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk
Editor:
Catherine Christie
BA (Hons) PG Dip
Catherine@director-e.com
Fabric, Fashion &
Trend Editor:
Janet Prescott
Janet@director-e.com
Circulation/Subscription:
Hannah Johnson
Hannah@director-e.com
Managing Director:
Yvette Ashby
Yvette@director-e.com
Published bi-monthly by:
Marston Consulting
Limited/TA
director-e.com
South House 3A
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Bond Estate
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Tel: + 44 (0) 870 870 4578
Fax: +44 (0) 870 870 4679
Email: info@director-e.com
www.director-e.com
www.fabricdirector-e.com
Graphic Design:
David Ganderton
Tel: +44 (0) 1443 819148
Print:
Regal Litho Ltd.
Tel: +44 (0) 1908 270400
The opinions expressed in
this publication are not
necessarily those shared by
the editor or
publishers. Although the
highest level of care has
been taken to ensure
accuracy the publishers do
not accept any liability for
omissions or errors or claims
made by contributors or
advertisers, neither do we
accept liability for damage or
loss of unsolicited
contributions.
The publishers exercise the
right to alter and edit any
material supplied. This
publication is protected by
copyright and may not be
reproduced in part or in full
without specific written
permission of the publishers.
3

Contents
Workwear and Corporate Clothing Show
6 Welcome and Essential
Information
7 Buyer Advice Centre
8 Fashion Catwalk Show
Sponsor’s message and a preview of
the stunning collections on show
10 Business Manager Awards
The shortlist; the judges; exclusive
interview with Jeff Banks, the host of
the Business Manager Awards;
interview with INVISTA’s CORDURA ®
brand, the overall sponsor for the
awards.
16 Sustainability Conference
Sponsors; agenda; speakers
21 Innovations at the Workwear and
Corporate Clothing Show
Sharon Lee, Cat Workwear,
Russell Europe, Ara NV, F.Engel,
Arco and SKECHERS present exciting
new products
24 Exhibitor List and Floor Plan
26 A-Z Exhibitor Listings
36 Product Guide
Jeff Banks
Sustainability Conference
Innovations
director-e Magazine
41 PPE
A crystal ball glance at the future of
protective clothing
45 People
director-e’s John Gibbon shares
adventures from his career in textiles
46 Workwear
Fristads & Co announces its big
plans for the UK workwear market
49 Corporatewear
Styles from London Fashion Week
that could crossover into corporate
clothing
50 Exhibition
Janet Prescott travels to Florence to
explore the vibrant relationship
between workwear and the fashion
world
52 Fabrics
Lauffenmühle tells us why
manufacturing has never been more
important
54 Sourcing
Clothesource’s Liz Leffman provides
an update on the global sourcing
situation
56 News and Diary Dates
Clubclass appoints a new managing
director; Lucky Spinning launches
an innovative eco-friendly yarn and
DNA safeguards Yorkshire Wool.
59 Exhibition
The Workwear and Corporate
Clothing Show shares some
important news for 2010
John Gibbon
Florence Exhibition
Global Sourcing
4 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Essential Information
Opening hours:
Wednesday 1st April
10.00 – 17.00
Thursday 2nd April
10.00 – 16.00
Business Facilities:
Fax and photocopying facilities are available, for a small
charge, in the Business Centre located in the Atrium of
the NEC.
Canvassing:
Canvassing for orders by unauthorised persons is strictly
prohibited. The organisers reserve the right to refuse
admission to any persons without assigning any reasons.
Catering:
There is a self-service restaurant in Hall 10 open to both
visitors and exhibitors that serves coffee and light snacks.
Additionally, there is a café area situated in the Atrium.
Cloakrooms:
Cloakrooms are situated adjacent to each hall and are open
daily until 30 minutes after the close of the exhibition.
First Aid:
The medical centre is situated opposite the main entrance to
Hall 8 and is operational throughout the exhibition. Your first
point of contact for any first aid requirement is through the
Organisers’ Office situated in Hall 10.
Lost Property:
Contact the Organisers’ Office situated in Hall 10.
Parking:
Car Parking is available at a charge of £8 per day in the North
Car Park. This is located close to the exhibition hall and a
shuttle bus service runs continuously. On open days, this
service will begin one hour prior to the exhibition opening.
Press Office:
Manned throughout the exhibition, the Press Office is situated
on Stand D1 in Hall 10.
Taxis:
A free phone is situated in all Atrium entrances.
Tourist Information:
The Birmingham Convention and Visitor Bureau, offering
information on events and facilities in and around Birmingham,
is located in the Atrium, adjacent to Hall 9.
Workwear & Corporate Clothing Show 2010 Stand
Sales Office:
For more information on participating at the Workwear &
Corporate Clothing Show 2010, please contact the
Organisers Office situated near the entrance of Hall 10 or
contact: Emma Barrett, Show Manager: +44 1425 470 666
The Workwear & Corporate Clothing Show is organised by
Corporate Clothes Show LLP. If you wish to contact the
organisers after the event please call +44 1425 470 666.
For more information on our next events, please check out the
website: www.workwearshow.co.uk
If you wish to book a hotel whilst visiting Birmingham, please
call The CEM Group on +44 1425 485 040.
The event organisers and the publishers of this guide do not
accept responsibility for any errors, omissions or claims made
in the guide or at the exhibition.
Welcome to the
Workwear & Corporate
Clothing Show
Thank you for supporting this event.
Whether exhibiting or visiting, it has never been more important for a business to retain
the confidence of its customers by supporting the industry and maintaining a high
profile. We hope that you find your visit helpful and informative, and that you leave
feeling inspired and enthused.
This two-day ‘experience’ presents the perfect opportunity to pick up fresh ideas and
initiatives, carry out comprehensive product research and improve your company’s
corporate image. It’s also a great chance to meet new or existing suppliers and, of
course, network with peers and colleagues.
Your business possibilities here at the NEC are immense and that’s why we’re sure you
will have a fantastic day out, whatever you do.
If you’re fairly new to the industry, you’ll be able to ask the experts in the Buyer Advice
Centre on the Corporate Clothing director-e stand on C2. Here, our industry specialists,
armed with decades of experience, will be on-hand to answer all your questions. They
have kindly offered their time to be here, so a big thanks to all of them.
Meanwhile, those busy visiting the stands to compare prices, negotiate the best deals
or glean the latest information on new technologies should be sure to make time to visit
the fashion catwalk show. Sponsored by Russell Europe, you can enjoy three
professionally choreographed shows each day.
Other events not to be missed include the conference taking place on the morning of
2nd April next to the exhibition hall. Sponsored by Syscom and Lectra, it will leave you
with plenty to think about as it focuses on the growing role of sustainability in the
industry. If you would like to book a place on the conference, please visit the
organiser’s office.
Brand-new for this year is the prestigious Business Manager Awards sponsored by
INVISTA’s CORDURA ® Brand and Cat Workwear, and hosted by world-renowned
designer Jeff Banks. Taking place on the first evening of the show at the Hilton
Birmingham Metropole Hotel, this glamorous gala dinner promises to be a memorable
occasion.
We’d like to take this opportunity to say a massive thank you to all of our sponsors,
Jeff Banks, our Business Manager Awards judges and, of course, all the exhibitors who
have kindly supported this event.
If you are a distributor, supplier or manufacturer and would like to take part in next
year’s exhibition, please email emma@workwearshow.co.uk or call the organisers after
the event on +44 1425 470 666.
Once again, thank you for visiting, have a great day and we wish you a safe
journey home.
Yours,
Yvette Ashby & Lorne Cheetham
Joint Managing Directors
Workwear and Corporate Clothing Show
PS: For your diary, next year’s event takes place on
13th and 14th April!
6 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Buyer Advice Centre
Relatively new to the industry? Then ask those in the know!
ow do I know I’m getting a good deal? How do I go about
choosing my ideal supplier? How can I find out more about
Hethical
trading? If you’re fairly new to corporatewear, workwear
and uniform sourcing and are in need of some impartial advice, make
sure you stop by the Buyer Advice Centre on Stand C2.
The team includes:
Louise Johnson
Retail corporate
wardrobe manager
Royal Bank of Scotland
and NatWest
“I’ve been in my present role as a
buyer for seven years. I manage the
operational processes involved in the
supply and maintenance of corporate
clothing to in excess of 30,000 retail
banking customer-facing wearers
across both the RBS and NatWest
brands. My key responsibilities
include engaging with the wearers
during the design development
stage, conducting suitable wearer
trials, approving fabrics and new
collections and managing the wider
staff communications piece.”
ADVICE
Here, an experienced team of industry buyers will be on hand to give
invaluable answers to your questions about the wonderful world of
procurement. Between them, our team has kitted out thousands of
wearers - so don’t let this unique opportunity pass you by!
Shelley Arnett
Branch marketing
Nationwide Building Society
“I joined Nationwide just over three
years ago to work in the branch
marketing team and was given the
opportunity to start managing the
corporate clothing last year.
Corporate clothing is so important to
our wearers and really has an impact
on how they feel about work and
how they present themselves to
customers. That means producing a
fabulous collection that is modern,
stylish, professional and great quality
is essential. It’s a challenge to please
over 9,000 wearers, but it’s a
challenge I love!”
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 7

The Fashion Show is Back!
Sponsored by
Russell Europe
ue to popular demand, internationally
renowned professional choreographer DDebbie
Astell has returned to put together
another dazzling fashion catwalk show for this
year’s Workwear and Corporate Clothing Show.
New and innovative lines of workwear and
corporate clothing will be displayed at their finest
by our professional models as they strut and
dance through the energetic scenes that make up
the show. Each scene is sponsored by a different
company and is individually designed by Debbie -
complete with a bespoke commentary and
background music - to ensure that the clothing
carries a unique message to the audience.
There will be six separate fashion shows over the
two days of the exhibition and each show will last
around 30 minutes. Participating companies (at
time of press) include overall fashion show
sponsor Russell Europe, Cat Workwear, Hi-Tec
Works, Dr. Martens, 3M, Fristad & Co, Prêt
Apparel, Arco and incorporatewear.
Debbie is a former member of dance troupe Hot
Gossip and her credits include choreography for
the Oscar-nominated feature film Mrs Henderson
Presents, which starred Dame Judi Dench, Bob
Hoskins and Will Young.
The organisers would like to thank the overall
sponsor for the fashion show, Russell Europe, and
the scene sponsors for their involvement.
If your company would like to be part of next
year’s fashion show please call Emma Barrett
on +44 1425 470666.
Schedule:
Wednesday 1st April:
11.00am ~ 1.00pm ~ 3.00pm
Thursday 2nd April:
11.00am ~ 1.00pm ~ 3.00pm
Sponsor’s Message:
ussell Europe is once again proud to
sponsor the Workwear and Corporate RClothing
Show. As one of Europe’s leading
suppliers of undecorated apparel, the Workwear
and Corporate Clothing Show provides a fantastic
opportunity to view our Russell Workwear and
Russell Collection brands. Russell Workwear is
everything you’d expect from quality workwear.
And at the fashion show we will be showcasing our
Performance and Essential ranges, offering
complete solutions for every kind of work
environment, no matter how demanding.
Russell Collection is the complete shirt solution;
offering thirteen styles across ten fabric types, in
men’s and ladies’ styles, with long and short sleeve
options. Headlining the fashion show will be an
exciting addition to our shirt offering for 2009, the
Ultimate Non-iron shirt range. Inspired by fashion,
designed for work, make sure you don’t miss your
chance to see these products for yourself!
8 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Fashion Show Scenes
A preview of some of the collections that you can expect to see in the
fashion catwalk show
Fristads & Co
Take a firsthand look at Fristads & Co’s fashionable and functional GEN Y ‘Workwear for Generation Now’ collection. Reflecting the
growing desire of younger generations of tradesmen to look stylish in work and out of it, GEN Y’s modern streetwear style breaks
away from the traditional look of workwear without compromising on fit, detail, functionality and quality. Fristads & Co uses high
quality fabrics such as CORDURA ® brand fabrics and Kevlar to enhance durability.
Prêt Apparel Ltd
You will be pleased to see that Prêt Apparel will be strutting its stuff down the catwalk for the second year running and showing off
some of the most interesting design concepts in corporatewear. ‘Prêt Airways’ - possibly the next new airline! - will make a visual
impact in purple and black, while a supermarket setting will highlight the possibilities of an eye-catching red-and-black colour
scheme. As always, style with practicality is the benchmark of Prêt Apparel’s designs.
Arco
Arco will be presenting its new Carhartt range of trendy workwear. You should also watch out for a sneak preview into a new security
range and collection of chef workwear to be introduced into the Arco catalogue in September.
3M
3M will be showcasing a wide range of retro reflective materials that incorporate both glass bead and micro prismatic technologies.
Whether you’re a cyclist, a fireman in the line of duty or an industrial worker, 3M’s reflective materials maximise protection without
compromising on comfort.
incorporatewear
A selection of garments from the Nationwide and Barclays Bank corporatewear collections will be on show from incorporatewear.
Both businesses offer a ‘wardrobe concept’, where staff can choose to spend their points on any of the garments available - an
exciting leap forward from the days of standard allocations. All of the garments embrace imagination in design, fabrication and styling.
Bond Safety
Distributors Bond Safety will be showcasing new ranges from leading brands Cat Workwear, Hi-Tec Works and Dr. Martens.
“We were astonished - four day’s work completed in less than half an hour”
Claire Reed, manager, Special Wear UK Ltd
ApparelGMS is a multi-user, multi-warehousing garment sales and stock
control software system developed to meet the requirements of companies in
the clothing and garment distribution industry. It is versatile and easy-to-use.
As a fully-integrated, real-time stock system, ApparelGMS gives complete
control of all activities, from initial enquiry through to garment dispatch and
invoicing, including comprehensive sales, stock, profit and forecast reporting.
Links to Microsoft Outlook mean that documents can be emailed and all
financial data can be reconciled simply through the direct posting of sales and
supplier invoices. Training can be completed within a few days and users
quickly become proficient in the system in a matter of a few hours. The
Apparel team provide continuous support by remote connection to each user
as required.
ApparelGMS can also be linked to web ordering sites for corporate uniform
and trade bulk ordering. These website links are fully linked, with garment
specification and pricing information automatically updated to the websites
and orders downloaded directly into Apparel. This provides savings many
times over for the supplier and also a 24/7 order capability to the customers.
The dramatic expansion that many corporatewear companies have enjoyed
since investing in ApparelGMS has made it a huge success as FCC (Leeds)
can testify. The company halved its turnaround time thanks to ApparelGMS
and was courting a major bus operator’s business and the deal hinged on
FCC offering online web ordering. With ApparelGMS, the answer was yes and
FCC won the contract.
FCC sales director Chris Gaunt said: “Having ApparelGMS makes it even
easier to meet the wishes of customers. They can manage all their uniform
order requirements and order history in an organised manner, and
concentrate on managing their business rather than running a store room for
uniforms”
APPARELGMS – The only garment management system you’ll ever need
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 9

A Grand Occasion
The Workwear and Corporate Clothing Show is proud to present the
first ever Business Manager Awards
This industry attracts
passionate people - there’s
no doubt about it. From
scientists and creative
types to industrialists and
fashion enthusiasts, it welcomes and
nurtures all talents. But with so much
aptitude and dedication whirring
around the industry, it’s difficult to
know just where to give due credit.
Until now, the buyers who make this
multi-million pound industry possible
have been largely unacknowledged,
even though the most creative and
dedicated of buyers play a key role
in driving innovation within the
industry and pushing the boundaries
of workwear, PPE and corporate
clothing. By working closely with
their chosen supplier to produce a
functional, feel good uniform, buyers
can have a major impact on the
working lives of their wearers and the
success of their business.
The launch of the inaugural
Business Manager Awards at the
Workwear and Corporate Clothing
Show is a celebration of this buyersupplier
relationship. Kindly
sponsored by INVISTA’s CORDURA ®
Brand and Cat Workwear, it will be
hosted by celebrated British fashion
designer Jeff Banks, who has
created cutting-edge wardrobes for
a list of leading companies, from
Nationwide Building Society to
Boots the Chemist.
After much procrastination, our
panel of judges narrowed down the
high standard of entries to the
buyers and suppliers who had
produced outstanding uniforms in
each of the three categories:
workwear, PPE and corporate
clothing. Each entry was judged on
criteria ranging from innovation and
design to sustainable and ethical
considerations.
The Shortlist
CORPORATEWEAR
■ Tina Milton for easyJet
Airlines; The Wensum
Company plc
■ Kathrin Cross for Pizza
Hut; Allen & Douglas
Corporate Clothing
■ Louise Johnson for The
Royal Bank of Scotland;
Dimensions Corporatewear
■ Barry Eastwood for the
Post Office ® ; Dimensions
Corporatewear
■ Jayne Richards for
Barclays; incorporatewear
■ Gill Sykes for Halifax;
Dimensions Corporatewear
■ Julie Freeman for
Nationwide Building Society;
incorporatewear
■ Karen Sparrow for Virgin
Atlantic Airways;
Dimensions Corporatewear
■ Irene Elson for Lloyds
TSB; Dimensions
Corporatewear
AWARDS
■ Darren Dowling for
Somerfield Stores Ltd;
Dimensions Corporatewear
■ Shane Dickman for Kent
Police; Dimensions
Corporatewear
■ Fiona Dalley-Hall for
Hilton Hotels; Allen &
Douglas Corporate Clothing
■ Helen Lorimer for Focus
DIY Ltd; Dimensions
Corporatewear
WORKWEAR
■ Val Teviotdale for
Leicester City Council;
Queen Eleanor Ltd
■ Graham West for Royal
Mail; Magnum Footwear
■ Bob Taylor for Royal Mail;
Dimensions Corporatewear
■ Jenny Turner for The Go-
Ahead Group plc; William
Sugden & Sons
■ Graham West for Royal
Mail; Dimensions
Corporatewear
■ Colin Keeping for
Keeping Up Appearances;
Queen Eleanor Ltd
PPE
■ Kate Salesse for Greater
Manchester Police;
Microgard
■ Nigel Alexander for Arco
Ltd; Sioen
■ John Cairns for
Strathclyde Fire & Rescue;
Lion Apparel
The final winners and runners-up of
these categories and the overall
Business Manager of the Year will be
announced on the evening of the
ceremony, where an Outstanding
Contribution to the Industry Award
and a Lifetime Achievement Award
will also be presented. This will take
place as part of a champagne
reception, four-course dinner and
dance on 1st April at the elegant
Hilton Birmingham Metropole Hotel.
The Sponsors
CORDURA ® is a registered trademark of
INVISTA for durable fabrics.
10 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Meet the Judges
They’re the famous five tasked with the tough job of choosing our
business manager award winners for 2009
Christopher
Michael Thierry
hris’s extensive
experience in textiles Cmade
him the ideal
choice for managing judge.
Involved in textile clothing for
over 40 years, he started his
career in department stores,
spending his early years in
sales before moving into
buying. His retail career
included buying for the
Bentalls Store Group and
Alders Store Group while
also lecturing on textiles at
the Kingston College of
Education (now Kingston
University). Buying for Top
Man, part of the Burton
Group (now Arcadia), Chris
was the menswear buying
controller for Lewis’s
department store group.
Before joining The
Woolmark Company - now
Australian Wool Innovation -
in 1989 as UK retail general
manager, his last retail
position was menswear
buying director for Owen
Owen Store Group.
At Australian Wool
Innovation, Chris is involved
with the whole UK textile
pipeline from raw fibre to
consumer, developing
products, branding
opportunities, transferring
new technologies and
building marketing strategies
to enhance and promote the
use of Australian Merino
Wool, particularly with the
UK’s major retailers. He has
also been involved with the
ASBCI for over 10 years,
becoming a board member
and chairman of the Student
Membership Committee.
Liz
Leffman
iz started her career in
advertising and Lmarketing.
In 1985, she
became deputy chief
executive of Meridian
Leisurewear, a division of
Courtaulds, and was
responsible for the
management of two
factories that produced
clothing for Marks &
Spencer. Later, she became
marketing and business
development director for
Courtaulds Fabrics.
In 1991, fascinated by the
changes taking place in
Eastern Europe, Liz spent a
year working for Company
Assistance, a Warsawbased
consultancy, where
she helped newly privatised
garment businesses develop
marketing strategies.
Recognising an opportunity,
she went to Romania and
set up Clothesource, a
business offering
management services to
companies wanting to use
Romanian manufacturing
facilities. Clothesource has
now expanded to become a
consultancy specialising in
sourcing in the global
marketplace. Its customers
include businesses such as
Marks & Spencer, Tesco,
New Look, and, in the USA,
Gap and The Limited, for
which it provides data and
market intelligence, plus
training in global sourcing.
Liz is a visiting lecturer at
Westminster University, and
is chair of The Kairos
Foundation, a charity
providing self-esteem
training.
Susannah
Rayfield
S
usannah Rayfield is
the European
CORDURA ® Brand
Manager and the European
sales manager for INVISTA’s
Industrial Nylon Staple
Business. Susannah works
closely with the production,
logistics, credit control and
customer service functions
in the UK, continental
Europe and North America
to improve the
understanding of INVISTA’s
competitive global position.
Prior to joining INVISTA, she
worked at DuPont-Sabanci
Polyester (UK) Ltd in
Pontypool, South Wales, as
a customer technical service
representative. In this
position, she was
responsible for providing the
technical interface between
DuPontSA and the
customer base of the
European automotive interior
fabric producers. She also
initiated and implemented
quality improvements to
target process areas and
engaged customers in
projects involving product
and procedural
advancement.
Susannah attained her BSc
degree in 1997 from Cardiff
Business School at the
University of Wales, Cardiff,
where she won an award for
excellence in the field of
textile science. She later
earned her MSc degree in
textile science from the
School of Textiles Industries
at the University of Leeds.
Carl Anthony
Lawrence
C
arl is professor of
textile engineering at
the University of
Leeds, where he is head of
the Centre for Technical
Textiles within the School
of Design.
The centre undertakes
research and development
into novel fibres, fabrics and
performance clothing and
collaborates closely with
textile companies.
Prior to his university career,
he spent 10 years in
industrial research and
development, working for
Plessey at the Alan Clarke
Research Centre, BTTG,
T&N, and RK Carbon Fibres
and Composites Ltd.
His academic career started
with the University of
Manchester Institute of
Science & Technology
(UMIST), now part of
Manchester University,
where he became a senior
lecturer before joining the
University of Leeds.
Carl has published over 100
research papers, patents
and textbooks on textile
materials and processes
and was awarded The
Textile Institute’s prestigious
Warner Memorial Medal for
contributions in textile
research.
Julie King
King
J
AWARDS
ulie is head of fashion
and textiles at De
Montfort University in
Leicester – the first university
in the world to offer a course
in contour fashion.
She initially studied there as
a postgraduate student
before holding a number of
high profile positions,
including assistant professor
at Hong Kong Polytechnic
University, where she started
the first masters in fashion
and textile design.
When a job at her old
university came up in 2003,
however, she took up the
opportunity to head back to
Leicester.
Today, when Julie is not
running De Montfort
University’s fashion
department, she is working
on a doctorate in colour
trend forecasting. She
already has much
experience in colour
prediction having worked as
a consultant for Global
Colour Research in London,
a company that compiles
bi-annual industry reports of
trends that influence future
collections.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 11

AWARDS
In an exclusive interview, Jeff Banks tells director-e that he’s a ‘competitive beast’ –
another reason the iconic British fashion and corporatewear designer will make the
perfect host at the Business Manager Awards 2009
Everyone knows the name Jeff Banks. At
the forefront of British fashion for the past
40 years, the designer was also
instrumental in introducing glamour to
corporate clothing. His success began
straight out of college when Jeff opened Clobber,
which became one of London’s leading boutiques
in the 60s, and created Warehouse, the first store
to take designs directly from the drawing board to
the consumer. Since then, he has launched
countless clothing collections, won a sizeable
chunk of designer awards and devoted himself
to numerous fashion education initiatives. And
that’s not to mention his hugely successful TV
series, The Clothes Show, which exposed the
public to the famous fashion shows of London,
Paris and Milan.
It was 15 years ago that Jeff made the leap into
corporate clothing, however, as he pioneered
designs that were equally stylish and practical.
Setting up his own corporate clothing company,
Incorporatewear, in 1996, he has designed
uniforms for a wide range of companies including
Barclays Bank, Stagecoach, British Airport
Authorities and even dinner ladies. It’s an
impressive CV to say the least but, when Jeff
spoke to director-e ahead of hosting the Business
Manager Awards, he revealed that his biggest
ambition lies ahead.
“It’s a fun industry and so the Business
Manager Awards should be a fun evening.
Any activity within a buying and selling industry is a
two-way street. You get awards for people that are
sellers, but you never get an award for the buying
public. This makes the Business Manager Awards
important, because you need to have a good
relationship between the clothing supplier and the
recipient. If you haven’t got somebody creative in
the host company then it’s never going to work
because they have to be responsible for making
sure that everything that their thousands of
workers are looking for is actually presented to the
company that are making it.
“It was in anger that I started my career in
workwear and corporate clothing.
I was asked to pitch for the British Airways
account about 15 years ago. I decided to join in
the pitch and did all the design work which was
presented to BA - but we didn’t win it, which
p****d me off at the time because I really thought
that we should have won! The air hostesses liked
what I had done because they wanted something
more glamorous and less dowdy. But it got me so
b****y angry that I thought, ‘Right, I’m going to
stay in this business and win something else!’
“I enjoy bringing some glamour and style to
corporate and workwear.
I thought I could do better in this industry if I
started my own company, so that’s what I did.
Back in those days, there was a lot of attitude
about uniforms being just nuts and bolts – people
didn’t think about it being fashionable. It was as
though they were providing a donkey jacket for the
army and I didn’t think it had to be like that.
“The highlight of working in the industry is
winning accounts.
The funny thing in corporate clothing is that you do
an enormous amount of work when you’re
pitching for something. Having done all of that
work, you then go and make your presentation
and you either win a £3m account or you walk
away with nothing. I don’t know of another
business in the clothing industry where it’s that
precipitous. If you were in horse racing, the
chances are you don’t put all your money on one
horse but, in the corporate clothing business,
that’s what it feels like – like you’re walking up to
the plate and putting your whole life on the line
and that’s quite exciting.
“Since I started in this industry 15 years ago
the end user has become much more
demanding.
Consumers who buy their own clothes on the high
street aren’t going to wear something completely
different because they happen to be going to work
in an office, a bank or a travel agency. They expect
the same design standards and quality that they
would anticipate at retail. That’s the biggest
change because traditionally the corporate
clothing market was to make it bulletproof, make it
stand up on its own in the corner - just make it
functional. But in recent years, the consumer has
started to say, ‘Listen, if I’m going to wear this
stuff, I want it to be as good as something that I
have in my own wardrobe’.
“What’s next for me? I want to do British
Airways!
I missed out once and didn’t get asked to pitch
the second time. It’s like playing at Wembley - just
because you played there once it doesn’t mean
that you don’t want to try it again. I’m a very
competitive beast - I’m like a dog with a bone -
and I either want to do British Airways or Virgin
Atlantic. Every time I go through London Heathrow
Airport, all of the staff on the Virgin counter asks,
‘When are you going to do our uniform?’ So I keep
plugging away there and I guess my turn will come
one day.”
To find out more about Incorporatewear, visit Stand: P16
12 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

AWARDS
Tough Love
Durable by name and durable by nature – the overall
sponsor of the Business Manager Awards gets behind
the industry’s hard workers
INVISTA’s CORDURA ® brand knows tough when it sees it. The vertically
integrated synthetic fibre producer is as committed to its CORDURA ® brand for
durable fabrics as it is to the resilient people who use it. The team’s desire to
recognise those who have gone that extra mile is one reason they have
sponsored the Business Manager Awards 2009. director-e spoke to Bill Colven,
global business director for INVISTA’s CORDURA ® brand, about their presence at
the awards and their future plans in the European workwear market.
When did INVISTA launch in Europe
and what success have you had since?
Subsidiaries of Koch Industries, Inc. acquired
INVISTA from DuPont only five years ago, but
INVISTA is built on a heritage of innovation. The
CORDURA ® brand was launched globally in 1977
and the European market has always been an
important focus. In recent years, the key success
for the CORDURA ® brand in Europe has been in
the workwear market. As the demand for stylish,
functional garments has grown, CORDURA ® fabric
usage as reinforcement has increased. The
CORDURA ® brand fabric promise of durability is of
genuine value to this market.
What are your latest plans?
In 2008, we launched the first in a new generation
of CORDURA ® NYCO fabrics - based on an
intimate blend of INVISTA T420 nylon 6,6 fibre
and combed cotton - together with Klopman
International. Klopman Vantage fabric featuring
CORDURA ® brand technology successfully
combines the experience of Klopman as a leading
European manufacturer of fabrics for the
workwear market and the durability of CORDURA ®
fabric to offer a comfortable, yet highly durable
fabric solution, suitable for use as a full garment.
This year, there are plans to introduce a range of
CORDURA ® brand fabrics in
Europe that
are aimed at improving the durability of
protectivewear garments. The CORDURA ®
Baselayer brand T-shirt and CORDURA ®
Baselayer fabric portfolio will be available in Europe
in 2009, and we see massive potential for this
product in workwear applications where comfort
and durability are of such great importance to
wearers.
We launched the ‘Durable People’ advertising
campaign earlier this year with images specifically
designed for the European workwear market.
Also, our new CORDURA ® brand hangtag and
sew-in label are now available.
I’m pleased to be able to invite you to have a look
at our new website, www.CORDURA.com - the
new site is user-friendly and covers the full scope
of the CORDURA ® brand business. It enables
manufacturers, retailers and consumers worldwide
to connect with the CORDURA ® brand through
targeted technical, supply chain and
merchandising tools.
Why has INVISTA’s CORDURA ® brand
team chosen to sponsor the Business
Manager Awards?
The CORDURA ® brand business is interested in
Bill Colven, global business director for
INVISTA’s CORDURA ® brand
supporting initiatives and individuals that make a
positive contribution to the textile industry. We
jumped at the opportunity to work with the
Workwear and Corporate Clothing Show
organisers to sponsor the inaugural Business
Manager Awards because it’s important to
recognise the dedication and commitment of
buyers to the textile and garment markets.
The people behind the scenes are critical to all
aspects of development and growth in this multimillion
pound industry. During this challenging
economic time, it’s fantastic to celebrate
achievements in the European workwear and
corporate clothing industry.
Responding promptly to challenges - whether
those are design, safety, garment life, wearer
comfort, environmental or financial related - drives
innovation in this industry. By creating a forum to
recognise those who excel in finding solutions,
companies and individuals are encouraged to
continue looking for new ways to deliver the right
products to the workforce, which ultimately drives
the industry forward.
What presence will INVISTA have over
the two-day Workwear and Corporate
Clothing Show?
INVISTA’s CORDURA ® brand will be exhibiting on
Stand C6. We’re definitely looking forward to a
busy couple of days. We will be showing
CORDURA ® brand fabrics that will be featured ‘in
use’ on garments and footwear. This includes our
extensive line of reinforcement fabrics as well as
the new Klopman Vantage fabric featuring
CORDURA ® brand technology for full garment use.
We will also be showcasing our CORDURA ®
Baselayer T-shirt and CORDURA ® Baselayer fabric
portfolio.
The important thing for attendees to remember is
that the CORDURA ® brand team is all about
solutions, so visitors are welcomed to our booth to
learn about how we can tailor our offerings to meet
their needs.
14 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

CONFERENCE
Sponsors of the
Sustainability Conference
Thank you to conference sponsors Syscom PLC and Lectra
Syscom PLC
Microsoft Gold Partner
As a leading software provider to the corporate and workwear
market, Syscom is the proud sponsor of this year’s Sustainability
Conference at the Workwear and Corporate Clothing Show. During
the conference, sales manager Robin Vryenhoef will talk about
how using the latest technologies and software can help
companies manage ethical sourcing throughout the design process. “We are
honoured to be speaking at this year’s conference and we are really looking
forward to hearing the views of everyone involved. As second time around
sponsors of the conference, this year’s event theme is something dear to
Syscom’s heart and company ethos,” he says.
Robin has been working within the textile and clothing industry for over 20
years and joined Syscom in 1993. Starting out as a chemical engineer, Robin
then moved into the role of a management consultant working with
businesses to help improve efficiency. Robin heads up Syscom’s corporate
and workwear software division.
“People have different views on what ‘Ethical Fashion’ represents,” marketing
manager Sally Reynolds says. “For Syscom, ethical fashion depicts an
approach to the design, sourcing and manufacture of clothing, which is both
socially and environmentally sustainable.” She added: “The market for ethically
sourced garments is here to stay. The last decade has seen a fundamental
shift in consumer attitudes towards ethical trading and recent research
suggests that, despite the economic downturn, UK shoppers are still
demanding responsibly sourced fashion.
“Of course, now more than ever, retailers must juggle sourcing ethically
alongside securing value for money. As a technology company, we believe it is
our responsibility to work with our customers to help them use the latest
software to gain the visibility and control they need throughout their supply
chain in order to meet these challenges. ”
As part of Syscom’s drive to help companies become more efficient, profitable
and productive, it is also offering a free IT and Software Clinic during the twoday
Workwear and Corporate Clothing Show. “We hope this will give
companies the opportunity to come along and discuss their business
requirements with industry experts,” Sally says. “Attendees can discover how
the latest technology and software - such as Syscom Web Wardrobe
Management, SyscomPDM design management software and SyscomERP
integrated supply chain business solution - can go some way to helping meet
today’s ethical sourcing and sustainability challenges.”
Visit Syscom on stand B18
Lectra
World Leader in Integrated Technology
Lectra is the world leader in integrated technology solutions that
automate, streamline and accelerate product design, development
and manufacturing processes for industries using soft materials.
Lectra develops the most advanced specialised software and cutting
systems and provides associated services to a broad range of
markets including fashion (workwear, apparel, accessories, footwear),
automotive and furniture as well as a wide variety of other market sectors
such as personal protective equipment, aeronautical and marine industries.
Lectra serves 23,000 customers in more than 100 countries.
Mark Lyness, who was promoted to Lectra’s UK managing director in
February after seven years with the company, writes: “Lectra partners with
many workwear and uniform manufacturers, both in the UK and worldwide,
providing them with specialised design, CAD and CAM solutions that enable
clothing companies to produce durable, good quality garments without
compromising on design - and still optimising the use of material, time and
resources. Our solutions are fully scalable and can benefit companies
ranging from small SMEs to large manufacturers.
“We are proud to sponsor the sustainability conference and want to
emphasise to our partners and customers that Lectra is fully committed to
providing solutions that help clothing manufacturers to optimise the product
lifecycle, from fashion and textile design to pattern cutting, lay-planning, 3D
virtual prototyping through to manufacturing. Lectra’s advanced and
specialised apparel solutions ensure savings in materials consumption,
power consumption and shortened production lead-times.
“Lectra have made
substantial investments
to ensure that
appropriate business
information systems are
in place to enable just in
time manufacturing
processes that save
material wastage. Main
servers have been
replaced with
environmentally-friendly
ones to minimise energy
wastage on airconditioning,
and digital
marketing has largely
replaced traditional
hardcopy mailing,
ensuring that printing is
minimised. Lectra offices
also offer recycling
facilities to reduce paper
and cartridge waste.”
Mark Lyness
Lectra UK
Managing Director
16 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Syscom PLC:
Proud sponsors of the
Workwear and Corporate
Clothing Show Conference 2009
WORKWEAR AND CORPORATE CLOTHING SHOW
INDUSTRY CONFERENCE 2009
Sustainability
Across the workwear and corporate clothing supply chain:
Manufacturing and procurement through to end-of-life
Conference Agenda
Thursday 2 April 2009, registration and coffee
at 8.30am, Gallery Suites (near Atrium 2)
NEC Birmingham
G
ain invaluable insight into the role of sustainability in the workwear and corporate
clothing sectors as we invite ten industry experts to share their knowledge and give
practical advice on what is one of the biggest challenges facing textile
manufacturers, distributors, suppliers and buyers.
Ethical manufacturing processes, eco textiles and ‘green’ clothing are now a part of
mainstream consumer awareness and are fast becoming as crucial as quality, price and
service. To make sure that your business stays ahead of the competition, our conference
speakers will discuss how those throughout the whole supply chain can reconcile
sustainability with profitability. This will be demonstrated through environmental and socially
responsible actions such as recycling, reuse, ethical sourcing and supply chain
management.
Whether we like it or not, sustainability is an issue that affects the whole textile industry, so
find out how you can make it work for you rather than against you by visiting the
conference.
The conference is sponsored by Syscom PLC and Lectra.
8.00 Registration and Coffee
9.00 Welcome and Introduction -
Chairperson
Karen Sparrow, Head of Uniform,
Virgin Atlantic Airways
9.05 Sustainability - Buzzword or
Keyword?
Nick Morley, MA, MPhil, MBe,
Director of Sustainable Innovation
CRR & Oakdene Hollins Ltd
■ What is sustainability? What does this
mean to the corporatewear, workwear
and PPE industry? Examples of best
practice in the industry
■ Key clothing lifecycle impacts:
environment, social and economic
■ About the CRR and the ‘Uniform Reuse’
project
Includes 5 minute Q&A
9.25 ’Eco Circle’ - A Solution to
Corporatewear Waste
Miles Marchant, Manager of NI
Teijin Shoji Europe GmbH
■ Closed loop
■ Garment recycling
■ A sustainable solution
Includes 5 minute Q&A
9.45 Software - Ethical Sourcing
Robin Vryenhoef,
Sales Manager of Syscom PLC
■ What is product development
management software?
■ How can this technology help your
approach to the design, sourcing and
manufacturing of clothing within
ethical fashion?
Includes 5 minute Q&A
CONFERENCE
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 17
Thursday 2 April 2009

10.05 Making It Work - How
Sustainability Can Be Good for
Business
Hayley Brooks, Sales & Marketing
Director of Dimensions
Corporatewear
■ Background to Dimensions
■ Attitudes to sustainability
■ Making it work
Includes 5 minute Q&A
11.25 The Present and Future of
Sustainability
Campbell Bland, UK Market
Manager, Lenzing Fibers
■ Sustainable
■ Renewable
■ Recyclable
Includes 5 minute Q&A
10.45 MORNING BREAK (20 mins)
11.05 A Brief Guide on How to Recycle
Corporate Uniforms
Ross Barry, Director,
Laurence M. Barry & Co
■ Textile recycling background
■ The reasons why to recycle your
uniform and how it can be done
professionally
■ Case studies
Includes 5 minute Q&A
11.25 Building a Sustainable Product
Development Cycle
Christopher Schyma, Senior
Account Manager, Lectra UK
■ Corporate social responsibility within
the clothing industry
■ Technology, a step in the right direction
■ Sustainable future
Includes 5 minute Q&A
11.45 X-Static ® - All Silver is Not Equal
Steve Milner,
Managing Director EU Business,
Noble Biomaterials, Inc
■ The sustainable benefits of silver
■ The application of X-Static silver in
workwear & corporate clothing
Includes 5 minute Q&A
12.05 Managing Sustainability in
Textile Production
Detlef Fischer - Dipl. Eng. (FH)
Textile Chemistry, Vice President of
Bluesign Technology ag.
■ What does sustainability cover? End
user, humans, environment and health
■ The management of resources
throughout the entire textile production
chain
■ How a brand can manage the textile
production chain without any risk to
consumer safety
Includes 5 minute Q&A
12.25 Ethically Traded Workwear
Martin Cooke, Deputy Director,
Ethical Trading Initiative
■ What do we mean by ethical trade?
■ What does it mean for your business
and for your customers?
■ Putting the idea into practice
Includes 5 minute Q&A
12.45 Thank you from Yvette Ashby and
Lorne Cheetham
12.50 Lunch provided by Corporate
Clothes Show LLP
Thursday 2 April 2009
18 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Conference Speakers
Chairperson: Karen Sparrow
Head of uniforms: Virgin Atlantic
Karen Sparrow has worked for Virgin Atlantic Airways since 1987, when the company had uniforms designed by
Arabella Pollen and only two aircraft. In 1995, she became project manager for the development of a uniform designed
by the internationally acclaimed John Rocha and, four years later, that uniform rolled out to 3,500 wearers around the
globe. In 2001, she decided to look into the supply aspect of corporate clothing and moved to Wensum Corporate plc in
business development.
After two years working for the other side, Karen returned to Virgin Atlantic as head of uniforms to roll out a uniform that
had been redesigned by John Rocha. She then took control of the uniform development for sister company Virgin
Nigeria, which saw Karen and her team designing, developing and processing a roll-out strategy in just four months. She
says that it was the careful collaboration between the in-house design team and manufacturers DCC Corporate Clothing
that allowed her to achieve it in a timely manner. In February 2005, she was involved in the relaunch of Virgin’s uniforms
department, which now has three locations at Gatwick, Heathrow and Manchester, with a total of 13 staff and a
warehouse function.
Nick Morley
Director of sustainable innovation: Oakdene Hollins Ltd & CRR
Nick Morley has over 12 years’ experience in sustainable technology consulting and holds an MA in Chemistry from the
University of Oxford, an MPhil in polymer chemistry from Bradford University and an MBA from Manchester Business School.
Nick has been involved in a number of clothing and textiles projects, including the 2006 project ‘Recycling of Low Grade
Clothing’ for Defra, and is currently leading a Defra Clothing Roadmap project, ‘Maximising Reuse of Clothing and Textiles in
the UK’.
Nick is also leading the 2008/09 CRR project ‘Uniform Reuse’, which is investigating ways to increase corporatewear re-use
rates at end-of-service-life (EoSL). This project addressed aspects of garment design, labelling, EoSL management and
taxation. The result of the 12-month project is an online resource, www.uniformreuse.co.uk, which has been developed to
educate and inspire more sustainable actions in the corporate clothing and workwear sector.
Miles Marchant
Manager: NI Teijin Shoji Europe GmbH
As manager of NI Teijin Shoji Europe Gmbh, Miles Marchant is driving the business development for ECO CIRCLE,
introducing Teijins’s closed loop garment recycling system into Europe. He has many years’ experience in textiles and
international trade, focusing on Japan and the Far East. Miles has a long association with Teijin and his activities have included
sales and marketing of yarn, fabric and garments - fashion, technical and industrial. Miles believes that innovation is the best
response to the problem of consumer waste, and wears and endorses recycled polyester in his sporting activities.
Robin Vryenhoef
Sales manager: Syscom PLC
Robin Vryenhoef has been working within the textile and clothing industry for over 20 years and joined Syscom in 1993.
Starting out as a chemical engineer, Robin then moved into the role of a management consultant, working with businesses to
help improve efficiency. Robin now heads up Syscom’s corporate and workwear software division. Syscom is a leading provider
of software and IT services to the textile and apparel sector. People have different views on what ‘ethical fashion’ represents -
for Syscom, ethical fashion depicts an approach to the design, sourcing and manufacture of clothing, which is both socially and
environmentally sustainable. During the conference, Syscom will talk about how using the latest technologies and software can
help companies manage this process from concept through the design process to finished garment.
Hayley Brooks
Sales and marketing director: Dimensions Corporatewear
CONFERENCE
Hayley Brooks is the sales and marketing director of Dimensions. Whether you require a small amount of off-the-shelf product,
a bespoke design service or a total service solution, it’s Hayley’s team that will work with you to meet your specific
requirements. Hayley has spent all of her working career in the textile industry, selling both garments and fabric, with the last ten
years spent successfully shaping the success of Dimensions.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 19

CONFERENCE
Campbell Bland
UK market manager: Lenzing Fibers
Campbell Bland has spent the whole of his working life in the textile industry. After graduating from the University of Leeds in 1980,
he joined Courtaulds Spinning, where he stayed in various senior sales and marketing positions until 2000.
From yarn, he moved to fibre to become product manager for Acordis Ltd, and is now employed by Lenzing Fibers in a marketing
and merchandising role, taking responsibility for the markets in the UK and Turkey, as well as working as project manager for
TENCEL ® in workwear and corporatewear.
Ross Barry
Director: Laurence M. Barry & Co
Ross Barry is the third generation of his family to be involved in textile recycling. Having studied law at university and embarked on
a career in the city, it wasn’t long before the call of second-hand clothing proved too strong. For the last five years, Ross has been
extensively involved in all aspects of the family business, from visiting customers in Africa to setting up take-back schemes with
national retailers. Ross is a member of the Textile Recycling Association executive committee and vice president of Recylatex the
TRA’s trading body. Through this, he has advised on policy for DEFRA and LARAC.
Christopher Schyma
Senior account manager: Lectra
Christopher Schyma works within Lectra as a fashion and apparel senior account manager for Strategic Accounts in the UK. Prior
to joining Lectra, Christopher worked within the fashion industry for eight years both as a fashion designer and product developer in
Asia Pacific. In these roles, he aided manufacturers and garment exporters in bringing creativity to the product lifecycle to help better
serve overseas buyers.
Steve Milner
Managing director EU business: Noble Biomaterials, Inc
Steve Milner spent a number of years working in the fashion textile sector before becoming sales director of Toray Textiles Europe
Ltd in 2003. During his time at Toray, Steve helped to launch See it SAFE ® , a branded range of anti-microbial textiles manufactured
with X-STATIC ® silver fibre. X-STATIC ® silver fibre offers all of the benefits known to be inherent to pure silver, including a powerful
antimicrobial and odour-elimination system, as well as thermal management and anti-static properties. After discovering its unique
technology, it was a natural progression for Steve to join X-STATIC ® manufacturer Noble Biomaterials in February 2008. Now, as
managing director of EU business, he is responsible for developing the applications of X-STATIC ® , particularly in the military and
medical sectors as well as in leading sportswear brands.
Detlef Fischer
Vice president: bluesign technologies ag
Detlef Fischer is a trained textile dyer and printer and also a qualified engineer of textile chemistry. He has held a number of
positions within the textile industry over the last 20 years, beginning with a role as manager of the textile printing department at
Heberlein Textile in Switzerland from 1986 to 1990. Since 2007, Detlef has held the position of vice president of bluesign
technologies ag. His affiliations include chairman and president of the SVTC 2006/2007
(Swiss federation of textile and chemistry) and the board of directors of the Swiss
federation of textile producers from 1997 to 2001.
Martin Cooke
Deputy director: Ethical Trading Initiative
Martin Cooke works with companies, civil society organisations and governments on social responsibility,
sustainability and international development issues. Martin is the deputy director of the ETI and chair of the
procurement for development forum, a joint
Chatham House and DFID initiative.
The ETI’s unique tri-partite
membership has grown to include
over 50 leading brands and
suppliers, the global trade union
federations and 16 NGOs, working
together around the world to develop
good corporate practice and
improve conditions for workers.
20 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Innovations at the Workwear and
Corporate Clothing Show
Read on to find out about the latest product innovations, technologies and styles in
workwear, corporate clothing and PPE
Sharon Lee
Reinvention for
TuffCap
TuffCap has a brand
new range that
offers even more
choice for
wearers. The
fully
bespoke
EN 812
protective
baseball
cap with ABS hard shell, for workers at risk of
minor bumps and scrapes to the head, is now
offering improved performance and comfort
benefits. Customers can choose from fabrics that
have waterproof, antibacterial, anti-static and
flame-retardant properties. Brushed cotton,
microfibre, high-vis to standard EN 471 and 3M
Reflective tape are also in stock and caps can
be personalised through embroidered or
printed logos.
Sharon Lee’s Toby Pache says: “We’re now
using our expertise in textiles to increase comfort
and functionality for those wearing it for
prolonged periods by introducing features such
as towelling sweatbands as well as more detailed
and unusual cover designs.” The next stage of
the product’s evolution will be developing a new
hard shell – so watch this space.
Ara NV
SUB-47
Sublimated Corporate and Work T-Shirts
and Polo Shirts
This innovative thermal face guard for safety
helmets has been designed to keep the
wind off the face, neck and chin. Fully
detachable, it is worn on the outside of a
hard hat to avoid interference with the
internal harness. Features include a
Velcro strap around the chin, ear vents
for hearing and a pull cord and fleximesh
peak that can adjust the face
guard to fit different hat sizes.
The SUB-47 is available
off-the-shelf in myriad
colours and a range
of fabrics including
waterproof,
Thinsulate
microfibre
for thermal
insulation,
PROBAN ® for
flame retardancy
and high-vis.
Small woven labels
or transfers for
corporate logos can
add the final touch.
Ara NV, the Belgium-based manufacturer of sublimation and heat transfers, has
joined forces with Time Out Denmark to produce sublimated corporate and work
T-shirts and polo shirts that are made from a blend of cotton and recycled polyester.
The fabrics are also dry-printed, which can save large quantities of water compared
to when painted.
When applied to the inner cotton layer, a sublimation print will give your personalised
company T-shirts and polo shirts that something extra. Not only is the cotton layer ultrasoft
for optimum comfort, but the sublimation technique can reproduce any pantone
colour exactly - at no extra cost.
This offers unlimited possibilities in design, making anything possible including photo
prints and ton sur ton. The sublimated print also has a high colourfastness, while the
shirts are extremely durable, crease-free and retain their shape. Short delivery times are
available for small to very large volumes.
Visit Stand P1
TOTEX Polo
Shirts
This range of
100% Egyptian
cotton polo
shirts comes
with the
flexibility of a
customised and
minimum order
service.
Manufactured in
Egypt to OEKO-TEX
standard 100,
fabrics are
stocked in 14
colours and the polo shirts are available from a
size 4 for children to size XXXL for adults. A
minimum order of 250 shirts can be made to
bespoke requirements. Toby says: “The
factory’s large stocks of fabrics, collar cuffs
and plackets mean that if a customer asked us,
for example, for a bottle green polo shirt with a
yellow placket, a black collar and sky blue cuffs,
we can effectively build it using a mix and match
of stock fabrics.”
Customer labelling, two-position embroidery and
back neck taping are also available.
Visit Stand P32
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 21

INNOVATIONS
F. Engel Arco Ltd.
WorkZone Basic Tool Trousers
with Holster Pocket
In response to customer requests for tool
trousers with holster pockets, F. Engel has
launched its 0335-765 model to match the threecolour
WorkZone 2008 Collection. The trousers
are made from a tough canvas weave
polyester/cotton mix with Nanofinish, which is
both water- and dirt-resistant and has a brushed,
breathable reverse.
Innovative features include tool straps, knee pad
inserts, a hammer holder on both sides and small
reflective piping at the back.
The trousers have pockets galore to ensure
maximum functionality: integrated CORDURA ®
tool and nail pockets, cross pockets, double ruler
pockets and back, thigh and knee pockets have
all been designed to make life that much easier -
not to mention the spacious mobile phone
pocket with flap and Velcro!
The tool trousers with holster pockets are now
available in Cobalt Zone, Grey Zone, Khaki Zone
and White Zone in sizes C42 - C66, and extra
inseam length C146 - C156.
Visit Stand C5
Presenting Carhartt Workwear
Arco is the UK’s leading supplier of PPE, workwear and workplace safety products and provides expert
advice, services and safety solutions for businesses in every market sector. A member of the Ethical Trading
Initiative (ETI), Arco offers a world-class range of quality assured, branded and own-brand products,
including fair trade cotton T-shirts and polo shirts, carefully selected from ethically compliant suppliers.
At this year’s show, Arco is promoting its unique range of high quality Carhartt Workwear. Known for
innovative design and exceptional quality standards, the Carhartt Workwear range from Arco is built to last.
Available at Arco’s network of 39 branches across the UK, this fashionable range includes jackets, multipocket
trousers and jeans, as well as casual hoodies and T-shirts. Other product ranges on show include
suiting, casualwear, high-vis and weatherwear. The Arco Clothing Centre team will also demonstrate how to
give your business the professional image through the Arco embroidery and badging service.
Visit Stand A12
SKECHERS
SKECHERS Work Slip-Resistant Footwear
Expanding on a heritage of cutting-edge utility
footwear, SKECHERS Work slip-resistant
footwear is an occupational line designed for
those requiring utility, safety and comfort
without sacrificing style.
A wide variety of available
styles includes
oxfords, hikers and
clogs, all
constructed with
slip-resistant
outsoles designed
to perform in wet
or oily conditions.
SKECHERS Work slip-resistant
footwear allows employees in the food or
service industry, doctors, nurses, mechanics,
construction workers or anyone in an
environment with potential slip hazards to wear a
brand that looks good that they know and trust
will get the job done.
The line has become extremely successful in the
United States thanks to direct marketing efforts
that target men and women working in these
professions. SKECHERS are launching their first
entry into the UK and Ireland market via Gardiners
Bros, who have great expertise and knowledge in
this field.
Find SKECHERS Work on Stand A20
22 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Russell Collection
Ultimate Non-Iron Shirts
When you have to be as sharp at the end of the
evening as at the start of the day, Russell Collection
delivers. The superbly tailored shirts for men and
women add an unmistakeable edge to every
organisation.
For 2009, Russell Collection’s new Ultimate Non-Iron
range transforms the work shirt into a garment you
will love to put on. Made with 100% cotton, yet with
all the non-iron properties of a blend, it has the
luxurious feel of a premium retail product.
Available in both men’s and women’s sizes and in
long and short sleeves, it shrugs off creases thanks to
the revolutionary new fabric and fully taped seams,
which result in a soft cotton texture that lasts and
lasts. And, for the first time, the new men’s Ultimate
Non-Iron shirts are available in two fits, allowing you
to choose between a traditional classic fit or a
contemporary tailored fit. That means it’s a style that
can flatter just about everybody!
Visit Stand A25
Cat Workwear
CAT - Advanced Technology
The Bond Safety stand at this year’s show will include a special
showcase of the brand new workwear range from CAT –
Advanced Technology. Advanced Technology is tested under
extreme conditions and designed to take workwear to a whole new
level with greater comfort, longer durability and more efficiency than
ever before.
One of the most impressive new products in the exciting new range
is the Storm Blocker Plus. It’s a fully seam taped jacket with a wide
range of state-of-the-art features, including waterproof and
breathable fabric laminate, body mapping for comfort and added
breathability and water-resistant zippers.
The result is CAT’s most high performance outerwear garment to
date, and you can see this and more by visiting Stand B1.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 23

FLOOR PLAN
Exhibitor List
3M Fashion Show Scene Sponsor
ApparelGMS P13
APT Fabrics Ltd D6
Ara NV P1
Arco Ltd A12 & Fashion Show Scene Sponsor
Artex Workwear D5
Bidhata Industries PVT Ltd P30
Bond Safety B1 & B4 & Fashion Show Scene Sponsor
Buffera Ltd A21
Buyer Advice Centre C2
Campaign Equipment B26
CAT Workwear B1 & B4 & Fashion Show Scene Sponsor
Centre for Remanufacturing & Reuse B12
Company Clothing Magazine P24
Cotton Roots C20
Crocs Europe B.V D10
CTT Group - Textile Journal P6
Deckard Clothing C8
Director-e C2
Drew Brady & Co Ltd B15
Dr Martens B1 & B4 & Fashion Show Scene Sponsor
Euro-Fashion Manufacturing Co Ltd B25
F. Engel C5
Fidelity Manufacturing Ltd B26
Footsure Western Ltd A20
Fortis Armour B13
Fristads & Co A9 & Fashion Show Scene Sponsor
Goliath Footwear D8
Grafityp UK C9
Granite Workwear C12
Gritt Ltd B22
Helly Hansen Workwear UK P20
Hi-Tec Sports B1 & B4 & Fashion Show Scene Sponsor
Hobson & Sons P14
ID Workwear C1
Impact Trading C20
Incorporatewear P16 & Fashion Show Scene Sponsor
INVISTA Textiles UK Ltd C6
J&A (International) Ltd C1
Kempton Clothing B13
Kingfisher Apparels Ltd B17
Kingfisher Leisurewear A23
Lauffenmuhle GmbH & Co KG C10
Lectra UK Ltd Conference Sponsor
LMB Textile Reuse & Recycling P25
Lucky Spinning Co. Ltd C16
Mascot International A4
Name Badges International C1
Oakdene Hollins Ltd B12
P & R Fabrics Ltd D15
Polymark Franklin B41
Praybourne Ltd C12
Press Office D1
Pret Apparel B20 & Fashion Scene Sponsor
Promotions Buyer Magazine D11
Result Clothing Ltd C14
Russell Europe A25 & Overall Fashion Show Sponsors
Sapphire Finishing Mills Limited P27
Shandar Sporting Goods (MFG) Co. P26
Sharon Lee Ltd P32
Superhouse Limited C4
Supertouch A1
Syscom Plc B18 & Conference Sponsor
T King Associates Ltd P28
T Print Clothing Solutions Ltd A10
Technopoly Ltd P13
Thomas Fattorini Ltd P2
Tranemo Workwear B24
Turner Virr & Co. Ltd P14
Vortex Designs Ltd A14
Waleed Uniform Company A18
Wm. Sugden / ThreadNeedle D20
24 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

FLOOR PLAN
Workwear and Corporate Clothing Show
1st & 2nd April 2009
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 25

A-Z Exhibitor Listings
3M UK PLC
3M Centre, Cain Road, Bracknell, RG12 8HT UK
Tel: 0161 237 6361
Email: ohes.uk@mmm.com
Websites: www.3m.com/uk/ohes and www.scotchlite.co.uk
3M, the diversified technology company, manufactures a wide range of retro
reflective materials that incorporate both glass bead and micro prismatic
technologies. This increases wearer visibility, reducing the likelihood of
accidents. Combining performance with lightness and flexibility, our reflective
material maximises protection without compromising comfort. For more
information, see our website. Fashion show scene sponsor
A
ApparelGMS P13
Rolands House, 87 Bacup Road, Rawtenstall, Lancashire,
BB4 7NW UK
Tel: 01706 830 930
Fax: 01706 831 090
Email: sales@apparelgms.com
Website: www.apparelgms.com
Make uniform web ordering a reality for your customers now! ApparelGMS,
with its fully integrated stock management, links directly to your own multicustomer
designed web portal. Garment specifications and pricing
information is automatically updated to the web sites and orders are
downloaded directly into ApparelGMS. Come and see a demo on our stand.
APT Fabrics D6
18 Tullykevin Road, Greyabbey, BT22 2NB Northern Ireland, UK
Tel: 02842 758 661
Fax: 02842 758 661
Email: sales@aptfabrics.co.uk
Website: www.aptfabrics.co.uk
APT Fabrics is a multifaceted company offering a range of fabric solutions
aimed at the PPE and technical clothing market, and built on over 20 years
of in-depth experience. As well as unique, trademarked fabrics for all
occasions, APT Fabrics also offers a bespoke fabric sourcing service, a
fabric modification service and seminars and technical textile training for
companies.
Ara NV P1
Bouwelven 4, Grobbendonk, 2280 Belgium
Tel: +32 14 25 73 98
Fax: +32 14 230 419
Email: els@ara.be
Website: www.ara.be
Ara NV provides sublimated T-shirts, polos and
sweaters in small and large volumes. As durable
products with a casual look in polyester/cotton
(50/50), they provide unlimited possibilities in
personalisation and are also available in fireretardant
fabrics. Ara is also a producer of PVC-free
heat transfers that are water-based and resistant to
90°C washing.
Arco Ltd A12
Waverley Street, Hull, HU1 2SJ UK
Tel: 01482 222 522
Fax: 01482 218 536
Email: sales@arco.co.uk
Website: www.arco.co.uk
Arco is the UK’s leading supplier of personal protective equipment, workwear
and workplace safety products. As such it is widely recognised as a provider
of expert advice, services and safety solutions for businesses in every market
sector. In 2007, Arco became a member of the Ethical Trading Initiative (ETI).
Stand: A12 & fashion show scene sponsor
ARTEX WORKWEAR D5
(Art Exhibition Textiles Ltd)
16 Dalesford, Haslingden, Rossendale, Lancashire, BB4 6QH UK
Tel: 01706 219 550
Fax: 01706 222 218
Email: sales@artex-online.com
Website: www.artex-online.com
Art Exhibition Textiles Ltd is a high visibility clothing and workwear
importer/manufacturer based in the North West of England, with strong links
all over the world. The company can supply you with anything from their
range of workwear and high-vis clothing and can even create something
bespoke for you and your clients. Their prices are highly competitive without
compromising on quality.
26 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk
B
Bidhata Industries Pvt Ltd P30
384-M, Kalbadevi Road, 5th Floor, Dhabolkarwadi, Mumbai,
400 002 India
Tel: +91 22 22013018
Fax: +91 22 22013020
Email: rkpacheriwala@gmail.com or bidhata@vsnl.net
Website: www.bidhata.com
Bidhata Industries is a textile processing and garmenting unit. It
manufactures garments such as antistatic, water repellent, fire retardant and
high visibility. It also manufactures uniforms with polyester, cotton, viscose
and blends etc.
Bond Safety B1 & B4
Unit 1, Newgrove Business Park, Ballinode Road, Monaghan,
Co. Monaghan Ireland
Tel: +353 47 82400
Fax: +353 47 71524
Email: info@bondsafety.com
Website: www.bondsafety.com
Founded by Paul and John Bond in 1998, Bond Safety has evolved into a
leading European distributor of branded workwear. The company is the
master distributor of CAT Workwear in Europe and will display these ranges
on its stand alongside its other brands Hi-Tech Works and Dr. Martens
Industrial. Fashion show scene sponsor

Come see us on Stand D15
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 27

Buffera Ltd A21
13 Devonshire Business Centre, Cranborne Road, Potters Bar,
Hertfordshire, EN6 3JR UK
Tel: 01707 852 244
Fax: 01707 852 246
Email: Sales@buffwear.co.uk
Website: www.buffprotection.co.uk
From the world’s leading
multifunctional headwear brand,
Buff ® Protection gives the
workwear market amazing
versatility and functionality. Suitable for a wide range of applications, Buff ®
Protection products have excellent shape retention and can be worn in
different ways to suit wearer requirements in the Coolmax ® or Thermolite ®
fabrics, without irritating seams.
Buyer Advice Centre C2
If you are relatively new to the world of corporatewear sourcing and the
procurement of workwear and uniforms then visit the Buyer Advice Centre
and put your questions to those in the know.
C
Campaign Equipment B26
Grysedale House, Threshfield, Skipton, BD23 5NT UK
Tel: 01756 753 111
Fax: 01756 753 222
Email: fidelity@dsl.pipex.com
Website: www.sport-fashion.co.uk
Campaign Equipment is an original equipment manufacturer of garments
using functional sports fabrics, including quick-drying, moisture
management, anti-bacterial, thermal, easy-care, wind block, bonded, UV
and high visibility. Layered clothing in fashionable colours and unusual fabrics
are also available. Campaign Equipment has its own fabric development,
designers and garment production, which enables it to produce customized
and unique solutions.
Cat Workwear B1 & B4
C/O Bond Safety, Unit 1, Newgrove Business Park, Ballinode Road,
Monaghan, Co. Monaghan Ireland
Tel: +353 47 82400
Fax: +353 47 71524
Email: info@bondsafety.com
Website: www.bondsafety.com
As well as the famous CAT-branded boots, Cat
Workwear offers a full range of workwear and
protective clothing, including work trousers, gloves
and safety eyewear. Its products not only provide
workers with long-term protection, they are also
stylish and desirable. A company that provides Cat
Workwear will be appreciated by its employees.
CAT Workwear are launching their new range of workwear at the Workwear
and Corporate Clothing Show. Highlights include the innovative Advanced
Technology range designed to work under the most extreme conditions and
already being nicknamed the “Feel Good Technology”. Fashion show
scene sponsor
Company Clothing Magazine P24
32 Vauxhall Bridge Road, London, SW1V 2SS UK
Tel: 0207 973 4647
Fax: 020 7233 5057
Email: a.suttle@hgluk.co.uk
Website: www.companyclothing.co.uk
The UK’s leading corporatewear magazine for buyers and suppliers across all
sectors of this diverse industry, packed with independent editorial, news and
views.
Corporate Clothing C2
director-e
South House 3A, Suite 4, Bond Estate, Bond Avenue, Bletchley,
Milton Keynes, MK1 1SW UK
Tel: 0870 870 4578
Fax: 0870 870 4679
Email: Hannah@director-e.com
Website: www.director-e.com
director-e is a dynamic media
service for the working
garment industry, running
leading websites
www.director-e.com and
www.fabricdirector-e.com,
director-e bi-monthly
magazine, conferences, the Business Manager Awards and the hugely
successful Workwear and Corporate Clothing Show.
It’s websites are a hub of information, covering the industry through daily
news stories, regular features and profiles, and a sourcing directory featuring
thousands of contact details. director-e’s free bi-monthly magazine is also
packed with the latest developments for the whole supply chain.
Cotton Roots C20
Rose Lane farm, Forest Road, Hanslope, Milton Keynes,
MK19 7DE UK
Tel: 01908 290 482
Fax: 01908 511 933
Email: susan@cottonroots.co.uk
Website: www.cottonroots.co.uk
Cotton Roots are specialist suppliers of FAIRTRADE, organic and sustainable
company clothing. They have the capability to produce shirts, blouses, polo
shirts, aprons and sweatshirts from FAIRTRADE cotton, pan tone dyed to
match. They also have a stock clothing range with low minimum orders.
Crocs Europe B.V. D10
PO Box 13490, Den Haag, 2501 EL The Netherlands
Tel: +31 (0) 70 4406 193
Fax: +31 (0) 70 3060 992
Email: leonie.slond@crocs.eu
Website: www.crocs.eu
Crocs is the leading manufacturer of moulded
footwear. Its new Work collection includes a
range of lightweight and comfortable footwear,
which are suitable for a variety of industries,
from healthcare to catering. All Crocs shoes
feature Croslite - Crocs’ proprietary closedcell
resin that enables Crocs to produce soft,
comfortable, lightweight, superior-gripping, nonmarking
and odour-resistant shoes.
28 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

CTT Group - Textile Journal P6
3000 Boulle Street, St-Hyacinthe, Quebec, J2S 1H0 Canada
Tel: (+1) 450 778 1870
Fax: (+1) 450 778 3901
Email: overmeersch@gcttg.com
Website: www.gcttg.com
At the heart of CTT Group’s vast innovation network, The Textile Journal is
dedicated to technical and business development. The Textile Journal is a
major partner of premium industry events including EXPO HIGHTEX
(technical textiles), BUY-TEX (strategic B2B Introductions) and WORKWEAR
CANADA (advanced and protective clothing). Published quarterly.
D
Deckard Clothing C8
Unit 6 Brentford Business Centre, Commerce Road, Brentford, TW8 8LG
Tel: 020 8995 5000
Fax: 020 8568 9288
Email: mike@deckard.co.uk
Website: www.deckardclothing.co.uk
Deckard supplies the full range of bespoke clothing made in its factories in
Egypt, Turkey and China. It will design your clothing range free of charge and
offers a warehousing /order fulfillment service. There is a lead time of eight
weeks (MOQ 500 pieces) for bespoke and a one week lead time (MOQ 25
units) for off-the-shelf clothing.
Drew Brady & Co Ltd B15
Dove Mill, Dove Road, Back Deane Church Lane, Deane, Bolton,
BL3 4ET UK
Tel: 01204 854 813
Fax: 01204 854 823
Email: vicky_mason@ruia.co.uk
Website: www.wforce.co.uk
Part of the Ruia Group, Drew Brady operates from a one hundred and
twenty five thousand square foot facility. With a clear customer driven focus it
offers the Workforce brand range of workwear/leisurewear. Available when
required is their mantra. Superb customer service is the very least you will
experience.
Dr. Martens B1 and B4
C/O Bond Safety, Unit 1, Newgrove Business Park, Ballinode Road,
Monaghan, Co. Monaghan Ireland
Tel: +353 47 82400
Fax: +353 47 71524
Email: info@bondsafety.com
Website: www.bondsafety.com
Introducing for the very first time the
workwear range from Dr.Martens.
Most likely too good for the likes of you.
Fashion show scene sponsor
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 29
E
Euro Fashion Manufacturing Co B25
Road 621, Jebel Ali Free Zone, Dubai, PO BOX 261580 UAE
Tel: +9714 881 8282
Fax: +9714 881 8488
Email: anmol@eurofashion.uk.com
Website: www.eurofashion.uk.com
With production facilities in Bangladesh, China, India and the UAE, Euro
Fashion manufactures corporatewear, industrial clothing, workwear, school
uniforms and military clothing for leading importers and distributors. With
over 16 years’ experience in supplying the UK market, Euro Fashion is the A
List buyer’s choice for quality and ease.
F
F. Engel C5
Norgesvej 12, Haderslev, 6100 Denmark
Tel: +45 74 22 35 35 or
+44 (0)1226 728 473 for Chris Boyce UK Sales Director
Fax: +45 74 22 35 09
Email: mhp@f-engel.com (Denmark) or cab@f-engel.com (UK)
Websites: www.f-engel.com and www.workzone-workwear.co.uk
WORKZONE WORKWEAR is by F. Engel, a family-owned Danish workwear
company established in 1927 and manufacturing the toughest, best quality,
best designed and most stylish workwear available anywhere in Europe. Do
you have what it takes to be a WORKZONE dealer and to be different from
your competitors?
Footsure A20
Units F & G, Quedgeley West Business Park, Bristol Road,
Hardwicke, Gloucester, GL2 4PH, UK
Tel: 01452 727 300
Fax: 01452 307 220
Email: sales@footsure.net
Website: www.footsure.net
Footsure is delighted to be able to exhibit its range of safety and non-safety
footwear along with its large selection of branded clothing and accessories.
We will be launching Skechers’ new non-slip range of shoes and on our
stand there will also be a large display of Magnum footwear.
Fristads & Co A9
7 Wensum Mount Business Centre, Low Road, Hellesdon, Norwich,
Norfolk, NR6 5AQ UK
Tel: 01603 786 160
Fax: 01603 414 540
Email: sales@fristads-co.com
Website: www.pionerfristads.co.uk
Fristads & Co is the leading branded workwear supplier to the European
market, providing the widest and most comprehensive product assortment in
the industry. Innovative functional workwear designs are supplied through
distribution partners across 15 European countries. Fristads & Co leads the
way in new designs, product development and customer service.
Stand: A9 & fashion show scene sponsor

Fristad & Co’s Brands:
PIONER
Pionér has been associated with high quality FR protective clothing for more
than 100 years. The renowned Pyrovatex Firemaster continues to reign
supreme in the offshore oil and gas industry. As a NOMEX ® Quality Partner,
Pioner shares DuPont’s commitment to high product quality standards,
producing sought after garments for the utilities industry.
A-CODE
Active Wear by A-code is a complete line of clothing for active life styles,
enhancing corporate identity. With A-code you can challenge your
expectations, creating the ultimate outdoor experience. A-code incorporates
functional features you can depend on. It´s comfort with style. It´s style with
function. It´s Active Wear by A-code.
FRISTADS
Swedish market leader Fristads was founded in 1925 to produce high-quality
workwear, providing functionality, comfort and innovative designs. Fristads
listens to all the market needs, modifying and improving garments continually
to lead the way in modern workwear styles. Founder John Magnuson had a
motto: “Twice the wear is half the price”.
KANSAS
Leading Danish workwear brand Kansas offers uncompromising quality,
reliability and durability in a wide assortment of classic styles. In its second
year, the best selling Kansas GEN Y collection, ‘workwear for generation
now’, was designed to bring fashion, function and streetwear style together
in response to the growing desire of the fashion-conscious tradesman.
G
Goliath Footwear Ltd D8
Chain Bar Road, Cleckheaton, West Yorkshire, BD19 3QF UK
Tel: 0845 330 6430
Fax: 0845 330 6431
Email: sales@goliath.co.uk
Website: www.goliath.co.uk
Goliath Footwear leads the way in new
product development to make
comfortable, lightweight, excellent value
protective footwear. New developments
include a glassworkers’ boot, a lighterthan-ever
sprinter trainer plus additions
to the GORE-TEX ® range. Goliath has a
commitment to quality, durable footwear
products for real working conditions.
Grafityp UK C8
103 Mariner, Lichfield Road Industrial Estate, Tamworth, B79 7UL UK
Tel: 01827 300 500
Fax: 01827 51333
Email: sales@grafityp.co.uk
Website: www.grafityp.co.uk
Grafityp are established suppliers to the garment decoration trade including
CAD cut textile vinyl in many types, colours and special effects, printable
garment films, heat presses, Roland VersaCAMM print and cut machines,
cutting plotters, tools and accessories. They are also suppliers to the sign
making, digital print and laser engraving industries.
Granite Workwear Ltd C12
Abbeyfields Farm, Newstead Abbey Park, Nottinghamshire,
NG15 8GE UK
Tel: 01623 795 004
Fax: 01623 795 003
Email: sales@graniteworkwear.com
Website: www.graniteworkwear.com
Granite Workwear are specialists in stylish, fit for purpose PPE, workwear
and corporatewear.
They design from the yarn to the finished garment whilst carrying a
comprehensive range of well-proven and durable branded products. Their
aim is to supply high quality products and a professional corporate identity.
Gritt Ltd B22
Suite 3, The Lodge, Church Lane, Bocking, Braintree, Essex,
CM7 5RX UK
Tel: 01376 313 031
Fax: 01376 313 021
Email: andy@gritt-ltd.com
Website: www.gritt-ltd.com
Gritt specialises in the design and
manufacture of corporate and
workwear clothing, with offices in the
UK, Hong Kong and two wholly owned
factories in mainland China. Its
extensive knowledge of the UK market
ensures that it delivers the value benefit of Chinese manufacture along with
innovative design, outstanding quality control and customer service, and the
latest technical manufacturing techniques.
30 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk
H
Helly Hansen Workwear UK P20
1 Heaton Court, Birchwood Science Park, Warrington, Cheshire,
WA3 6QU UK
Tel: 01925 848 999
Fax: 01925 848 982
Email: sales@hellyhansen-distribution.co.uk
Website: www.hellyhansenworkwear.com
Helly Hansen Workwear 3-Layer system of
dress is an interactive clothing system
designed to keep you dry, warm and safe at
work. To find out more about Helly Hansen
workwear, call at Stand P20 for a free
demonstration that will amaze you.
Hi-Tec Works B1 & B4
C/O Bond Safety, Unit 1, Newgrove Business Park, Ballinode Road,
Monaghan, Co. Monaghan Ireland
Tel: +353 47 82400
Fax: +353 47 71524
Email: info@bondsafety.com
Website: www.bondsafety.com
Following on from the success of last
year’s launch of the Hi-Tec Works range of
safety footwear, Hi-Tech Works is now
adding workwear to the range, which is
competitively priced to drive volume sales.
Fashion show scene sponsor

Hobson and Sons Ltd P14
Kenneth Road, Thundersley, Essex, SS7 3AF UK
Tel: 01268 793 097
Fax: 01268 566 024
Email: sales@hobsonuniforms.co.uk
Website: www.hobsonuniforms.co.uk
Established in 1850, Hobson and Sons is recognised as a leading
manufacturer of uniform clothing and equipment in the UK. The company is
accredited to the BS EN ISO9001:2000 quality management system. Its
unrivalled range of uniforms and accessories are used by defence ministries,
local authorities and other uniformed personnel within the UK as well as in
many other countries throughout the world.
II
I D Workwear C1
Insignia House, Vale Road, Spilsby, PE23 5HE UK
Tel: 01790 755 821
Fax: 01790 754 520
Email: sales@idworkwear.co.uk
Website: www.idworkwear.co.uk
I D Workwear has been supplying a range of polo shirts, sweatshirts and Tshirts
to the uniform sector for the last 12 years. It specialises in providing
high quality, durable workwear for both industrial and corporate markets, and
offers a unique design service from as little as five units.
Incorporatewear P16
Edison Road, Hams Hall, National Distribution Park, Coleshill, West
Midlands, B46 1DA UK
Tel: 0844 257 0530
Fax: 0844 257 0591
Email: info@icwuk.com
Website: www.incorporatewear.co.uk
Incorporatewear prides itself on its proven ability to deliver outstanding
corporatewear solutions. Every day, it quietly delights thousands of wearers
through the style, fit and practicality of its bespoke garments. Quite simply, it
offers a flexible, client-centered approach that succeeds in blending wearer
satisfaction with commercial common sense.
Stand: P16 & fashion show scene sponsor
INVISTA Textiles (UK) Ltd C6
Ermin Street, Gloucester GL3 4HP UK
Tel: +44 (0) 1452 633126
Fax: +44 (0) 1452 633111
Email: susannah.rayfield@INVISTA.com
Websites: www.CORDURA.com and www.INVISTA.com
INVISTA, the world’s largest
vertically integrated fibres and
polymers company, serves
industrial markets including
workwear, military, packs/luggage,
and performance fibres, fabrics
and laminates through its
Performance Surfaces and Materials business. INVISTA delivers value
through continuing innovation and a powerful product portfolio – including
the CORDURA ® brand for durable fabrics.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 31
J
J&A (International) Ltd C1
Insignia House, Vale Road, Spilsby, PE23 5HE UK
Tel: 01790 752 757
Fax: 01790 752 868
Email: sales@ja-int.co.uk
Website: www.ja-int.co.uk
J&A will be exhibiting its comprehensive range of beautiful, custom-made,
heat-seal transfers. With low minimum orders and rapid production times,
the transfers give exacting design replication and the accurate colourmatching
required for company logo work. With great wash durability and
stretch characteristics, J&A products are suitable for a huge range of fabrics.
K
TW Kempton (Corporate Clothing) Ltd
B13
Byford Road, Leicester, LE4 0DG UK
Tel: 0116 261 0001
Fax: 0116 261 1186
Email: smartin@twkempton.co.uk
Website: www.twkempton.co.uk
For all your uniform and body armour/stab-protection products, this
specialist manufacturer of uniform knitwear, trousers/blouson jackets,
fleeces, technical fabrics and constructions is used to giving clothing
solutions in demanding situations.
FORTIS ®
Kempton’s Ballistic Division produces technically advanced, lightweight
protective body armour. Stab vests are CE-marked and Home Officequalified.
Kingfisher Apparels Ltd B17
Unit 36, Laurence Industrial Estate, Eastwoodbury Lane, Southend-
On-Sea, Essex, SS2 6RH UK
Tel: 01702 511 314
Fax: 01702 511 315
Email: kingfisherapparels@yahoo.co.uk
Website: www.ashdan.co.uk
Kingfisher Apparels has supplied ‘value for money’ work garments for the
last 16 years. With direct control through its own manufacturing in India, it
can assure high quality, best prices and quick delivery. It offers flexibility in
production and can also develop unique designs for bespoke garments.
Tenders and contracts are welcomed.
Kingfisher Leisurewear A23
12 B & C Orleton Road, Ludlow Business Park, Ludlow, Shropshire,
SY8 1XF UK
Tel: 01584 877 661
Fax: 01584 876 399
Email: pmason@kingflw.com
Website: www.kingflw.com
Kingfisher is a leading supplier of workwear, corporatewear, promotional
wear, retail clothing and leisurewear, all embroidered and screen printed inhouse
with your logo. It offers a huge range of garments from corporatewear
uniforms and industrial workwear through to the more everyday garments
such as T-shirts, polo shirts and fleeces.

L
Lauffenmühle GmbH and Co KG
C10
Kadelburger Strasse 11, D-79787 Lauchringen, Germany
Tel: +49 (0) 7741 602 422
Fax: +49 (0) 7741 602 339
Email: workline.europe@lauffenmuehle.de
Website: www.lauffenmuehle.de
To produce fabrics for work, protective and corporatewear we use state-ofthe-art
technology for spinning, weaving and finishing. Our modern hi-tech
fabrics such as stretch, antimicrobial, highly visible and colour woven fabrics
are all industrial washable and offer an extraordinary comfort of wear. With
vast experience, expertise and creativity, we offer an outstanding service to
our customers.
Lectra UK Ltd
First Floor, Jade Building, Albion Mills, Albion Road, Greengates,
Bradford, BD10 9TQ UK
Tel: 01274 623 080
Fax: 01274 623 099
Email: marketing-uk@lectra.com
Website: www.lectra.com
Lectra is the UK and world leader in integrated
technology solutions that automate, streamline
and accelerate product design, development and
manufacturing processes for industries using soft
materials. Lectra develops the most advanced
specialised digital software and cutting systems
and provides associated services to a broad array
of markets focusing on fashion, including
workwear and corporate clothing, automotive and
furniture industries. Conference sponsor
LMB Textile Reuse and Recycling
P25
Britannia Mill, North Crescent, Cody Road, London, E16 4TG UK
Tel: 020 7476 2888
Fax: 020 7473 1381
Email: info@lmb.co.uk
Website: www.lmb.co.uk
LMB Textile Reuse & Recycling provides an environmental and ethical
alternative for corporate clothing disposal. With over 20 years’ experience,
LMB have been working in partnership with some of the world’s largest
companies to ensure that quality clothing does not enter the UK’s expanding
waste stream. For a full service from consultation to green disposal that
doesn’t cost the earth, speak to LMB.
Lucky Spinning Co. Ltd C16
75/38 Ocean Tower 2, 21st Floor, Sukumvit, SOI-19, Bangkok, 10110
Thailand
Tel: +662 646 7700
Fax: +662 646 7711
Email: Mktg-spg@luckyspinning.com
Website: www.luckyspinning.com
Lucky Spinning introduces the all new “Lopil” Yarn. It improves fabric pilling
performance, provides better moisture wicking properties and provides
better dimensional stability, thus giving the garment a superior performance
of up to 50 washes.
32 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk
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Mascot International Ltd A4
3 Hardman Street, Manchester, M3 4HF UK
Tel: 07880 550 707
Fax: 01594 826 030
Email: mst@mascot.dk
Website: www.mascot.dk
Mascot is Europe’s largest privately owned manufacturer of workwear and
safety footwear. MASCOT, renowned for its high quality, durable products,
manufactures workwear and safety footwear for all areas of trade, industry
and public services. Visit their stand to see the latest in work trousers,
sweats, T’s, jackets, tool vests, hi-vis, flame retardant workwear and safety
footwear.
N
Name Badges International C1
Insignia House, Vale Road, Spilsby, PE23 5HE UK
Tel: 01790 752 757
Fax: 01790 752 868
Email: sales@namebadgesinternational.co.uk
Website: www.namebadgesinternational.co.uk
Beautiful, professional name badges portraying quality and attention to detail.
Available in a range of sizes, shapes, colours and materials, Name Badges
International’s products are printed with state-of-the-art, high res and
definition machinery. They are finished with a hard-wearing, scratch-proof
polyurethane coating that not only makes the badge and your logo look great
but keeps it that way.
O
Oakdene Hollins Ltd B12
Pembroke Court, 22-28 Cambridge Street, Aylesbury, Bucks,
HP20 1RS, UK
Tel: 01296 423 915
Fax: 01296 330 351
Email: Nick.morley@oakdenehollins.co.uk
Website: www.oakdenehollins.co.uk
The Defra-funded Centre for Remanufacturing and Reuse is managed by
consultants Oakdene Hollins to increase the profile of reuse strategies while
saving materials and energy. The CRR is exhibiting the results of its project to
improve the sustainability of corporatewear at all points of its lifecycle –
design, use and end-of-(first)-life.
P
Polymark Franklin B41
Unit 14, Sopwith Way, Drayton Field Business Park, Daventry,
NN11 8PB UK
Tel: 01327 308 600
Fax: 01327 308 610
Email: franklin.sales@polymark.co.uk
Website: www.polymark.co.uk
Polymark has been synonymous with garment identification and decoration

for over 50 years. Operating from its factory at Daventry and utilising the
latest generation printing equipment, it can offer the very best in transfers,
badges, logos, tapes and corporate identification. The range caters for the
full spectrum of garment care, from intense 95º washing with full chemical
treatment to domestic washing.
P&R Fabrics Ltd D15
1st Floor, Hunter House, Holloway Drive, Wardley Industrial Estate,
Worsley, Manchester, M28 2LA UK
Tel: 0161 727 4470
Fax: 0161 727 4479
Email: info@pandrfabrics.co.uk
Website: www.pandrfabrics.co.uk
P&R Fabrics is a modern, efficient and
forward-thinking company. As one of
Europe’s premier textile suppliers its aim is
to understand and meet its customers’
needs, and thereby deliver a quality
product by developing a concept of
partnership with its clients and suppliers.
Praybourne Ltd C12
Unit 11 Dunlop Road, Hunt End Industrial Estate, Redditch,
Worcestershire, B97 5XP UK
Tel: 01527 546 927
Fax: 01527 543 752
Email: Enquiries@praybourne.co.uk
Website: www.praybourne.co.uk
Trading for 30 years, Praybourne manufactures and distributes products
from its centrally located UK headquarters in Worcestershire. It is the home
of Pulsar and Pulsarail branded safety wear, Xcelcius thermals, FR antistatic
and thermo-regulating garments, Clicsafe utility pouches and belts, as well
as the Casesafe range of computer luggage.
Press Office D1
Prêt Apparel B20
Mitre Court, Bradford, West Yorkshire, BD4 9JL UK
Tel: 01274 688 900
Fax: 01274 688 944
Email: rclough@staffwear.com
Website: www.pretapparel.co.uk
Are you responsible for making sure your company has a uniform that looks
good, fits the wearer, is easy to order and delivered when you want it – all at
competitive prices? Then you should be working with the team at Prêt
Apparel. Great Designs. Great Fabrics. Great Prices. Great Service.
Stand: B20 & fashion show scene sponsor
Promotions Buyer Magazine D11
23-25 Waterloo Place, Warwick Street, Leamington Spa,
CV32 5LA UK
Tel: 01926 319 954
Fax: 01926 313 713
Email: sales@promotionsbuyer.co.uk
Website: www.promotionsbuyer.co.uk
Promotions Buyer is the must read magazine for promotions and marketing
professionals in the UK.
Issued monthly to an ABC certified readership of 19,475, the magazine offers
a mix of industry news, product news, interviews, features and essential
information. Promotions Buyer delivers more decision makers than any other
title in the market and is first choice for readers and advertisers alike.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 33
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Result Clothing Ltd C14
Clement House, Commerce Way, Colchester, Essex, CO2 8HY UK
Tel: 01206 798 131
Fax: 01206 791 186
Email: sara@resultclothing.com
Website: www.resultclothing.com
RESULT ® , pioneers in stylish and affordable outerwear, are the number one
choice for highly functional and technically advanced jackets that provide a
real performance benefit to support you in any leisure, corporate,
promotional or workwear activity. This year, it is proud to introduce the new
TECH Performance Soft Shell range. An innovatively styled, technically
advanced multi-activity collection, designed to provide ultimate weather
protection and respond to your every move.
Russell Europe Ltd A25
1 Bain Square, Kirkton Campus, Livingston, West Lothian,
EH54 7DQ UK
Tel: 01506 502 000
Fax: 01506 502 683
Email:info@russelleurope.com
Website: www.russelleurope.com
Russell Europe is one of Europe’s
leading garment manufacturers. Its
Russell Workwear and Russell
Collection brands are designed to
offer excellent quality, choice and
value for today’s demanding uniform
buyer. Offering styles, colours and sizes that fit together to form co-ordinated
company uniforms. Stand: A25 & overall fashion show sponsor
S
Sapphire Finishing Mills Limited
P27
3.5Km Raiwind Manga Road, Raiwind, Lahore, 56400
Pakistan
Tel: +92 42 5750410
Fax: +92 42 5393491
Email: Salman.zulqadar@sapphiremills.com
Website: www.sapphire.com.pk
Sapphire Finishing Mills are a
continuous dyeing and finishing
plant with a production capacity of
4.5 million metres per month. Its
product mix includes workwear
fabrics and fashion wear articles in
cotton, poly/cotton and
cotton/Lycra.
Sapphire is a totally vertical set-up with its own spinning, weaving,
processing and garment stitching unit. It is able to provide a one window
operation from fabric to garments.

Shandar Sporting Goods (MFG) Co
P26
Ugoki Road, Adalat Garah, Sialkot, 51310 Pakistan
Tel: +92 52 3564140
Fax: +92 52 3258484
Email: info@shandarsports.com
Website: www.shandarsports.com
Shandar Sporting Goods MFG Co runs a manufacturing unit in Sialkot where
it manufactures a variety of materials including jackets, workwear, safety
clothing, sportswear and promotional clothing. Items include parka, coach,
rain, winter and workwear jackets; polo shirts, T-shirts and trousers; hi-vis;
soccer kits, basketball uniforms and training suits; promotional shirts,
jackets, bags and caps.
Sharon Lee Ltd P32
Unit 13 Finch Drive, Springwood Industrial Estate, Braintree, Essex,
CM7 2SF UK
Tel: 01376 552 235
Fax: 01376 551 883
Email: info@sharonleeltd.co.uk
Website: www.sharon-lee.co.uk
Sharon Lee is pleased to be attending the Workwear and Corporate Clothing
Show for the second year running. Visit stand P32 to be introduced to its
TUFFCAP ® in some new, exciting styles and fabrics along with TOTEX, its
unique brand of polo shirts and the SUB 47 Helmet Liner.
Superhouse Ltd C4
D-15/B, Industrial Area, Phase II, Unnao, 209 801 India
Tel: +91 515 2829090
Fax: +91 515 2829190
Email: mamin@superhousegroup.com
Website: www.superhousegroup.com
From a single tannery in the 80s producing finished leather, Superhouse
Group has emerged as one of the biggest players in the industry.
Engineering, optimising and controlling every phase of the manufacturing
process from raw material to finished products ensures that its end products
are of highest quality as well as offering the best value for money.
Supertouch A1
Unit 3, Rabone Park, Rabone Lane, Smethwick, West Midlands,
B66 2NN UK
Tel: 0845 094 0003
Fax: 0845 094 0004
Email: naazim.qureshi@supertouch.com
Website: www.supertouch.com
Supertouch is a recognised brand and is known as one of the leading
importers, manufacturers and suppliers of workwear, leisurewear, footwear,
disposable and workwear gloves in the United Kingdom. The company is
accredited to the BS EN ISO9001:2000 quality management system.
Syscom PLC B18
Hampshire House, Kingswinford, West Midlands, DY6 8AW UK
Tel: 01384 400 600
Fax: 01384 400 601
Email: info@syscom.plc.uk
Website: www.syscom.plc.uk
Syscom, a Microsoft Gold Partner, is dedicated
to providing business software and IT services
to clothing companies. At the exhibition, it will
be holding an IT clinic where you can view its
latest software, including Wardrobe
Management, SycomPDM for design
management and SyscomERP, an integrated
accounts, procurement, distribution and supply
chain management application. Stand: B18 &
conference sponsor
34 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk
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Thomas Fattorini Ltd P2
Regent Street Works, Birmingham, B1 3HQ UK
Tel: 0121 236 1307
Fax: 0121 200 1568
Email: sales@fattorini.co.uk
Website: www.fattorini.co.uk
With Britain’s most experienced
badgemaker, you can choose
from the widest range of badges
in the UK. Its badges are of a
high quality and great value too.
Well-designed and engineered,
they will look better and last
longer than a cheap option. Talk
to them to see how they can
help you.
T King Associates Ltd (Personalised
Clothing Corporate and Promotional)
P28
Unit 1 Hillcrest Rise, Buckingham Industrial Park, Buckingham,
MK18 1SL UK
Tel: 01280 824 836
Fax: 01280 824 853
Email: sales@tkingassociates.com
Website: www.tkingassociates.com
T King Associates provide a complete solution for corporate or promotional
clothing, with over 20 years’ experience of in-house embroidery and printing
as well as in-house design facilities, all under one roof. T King Associates
offers the complete package whatever your clothing needs - large or small -
and can complement any campaigns with a wide range of promotional
products.

T Print Clothing Solutions Ltd A10
Apparel House, Bristol Avenue, Bispham, Lancashire FY2 0JF UK
Tel: 01253 359128
Fax: 01253 359144
Email: SoniaBury@t-print.co.uk
Website: www.t-print.co.uk
For more information please visit us on stand A10 or visit www.t-print.co.uk.
Tranemo Workwear Ltd B24
The Old Gun Room, Blagdon Estate, Seaton Burn, Newcastle upon
Tyne, NE13 6DB UK
Tel: 0870 220 8185
Fax: 0870 220 8195
Email: ap@tranemo.co.uk
Website: www.tranemo.co.uk
Tranemo Workwear is a Swedish company celebrating its 75th Anniversary
this year. It supplies inherent flame-retardant garments tested for electric arc
with underc lothes to standard EN: 531D3. There is also a quality triple
stitched washable range at 95° and Lyngsoe Microflex has an excellent
flame-retardant high-viz rainwear and softshell range.
Turner Virr & Co Ltd P14
Storage & Distribution Centre, 6 Isabella Road, Garforth,
LS25 2DY UK
Tel: 0113 385 0570
Fax: 0113 287 2503
Email: Donna.ingham@turnervirr.co.uk
Website: www.turnervirr.co.uk
Turner Virr is a leading manufacturer and supplier of uniforms, careerwear
and equipment. It has an unrivalled range of uniforms and accessories,
including traditional police and military dress uniforms, high performance
outerwear, operational and corporate clothing. These are supplied to the
police, the Ministry of Defence and other uniformed personnel throughout the
UK and overseas.
V
Vortex Designs Ltd A14
1 Marlborough Park, Southdown Road, Harpenden, Hertfordshire,
AL5 1NL UK
Tel: 01582 467 690
Fax: 01582 467 691
Email: info@vortexdesigns.co.uk
Website: www.vortexdesigns.co.uk
Vortex Designs is proud to present a must-see stand for uniforms! The
Comfort Collection offers contemporary, easy care, stock-backed blouses,
shirts and tops, featuring eye-catching designs and real attention to detail.
Also showing is their fabulous new knitwear. Come and see the full range at
stand E9.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 35
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Waleed Uniform A18
37 Kasr El Nil Street, 8th Floor, Cairo, 12556 Egypt
Tel: +202 3935734
Fax: +202 3935799
Email: info@waleeduniform.com
Website: www.waleeduniform.com
Waleed Uniform makes it their business to ensure that the image presented
by their clients’ wearers is correct in every way. Their extensive knowledge
and experience of the market is second to none. That’s why their clients ask
them to dispatch over one MILLION garments and clothe some 250,000
wearers every year.
Wm. Sugden/ThreadNeedle
D20
PO Box 1, Thornes Lane Wharf, Wakefield, West Yorkshire,
WF1 5RQ UK
Tel: 01924 375 951
Fax: 01924 290 096
Email: sandra.oxley@wsg.co.uk
Website: www.wm-sugden.co.uk
This manufacturer of corporatewear,
workwear and uniforms provides a
complete service including
embroidery, person packing, stock
holding, bespoke website ordering
and management information. It
offers an extensive stock range and
bespoke garments to reflect your
identity and meet your wearers’ needs. Quality garments and service are
assured at all times.

Product Guide
SHOW GUIDE COMPANY PRODUCT LISTING
Airlines / Airports / Tour Operators
director-e.com C2
Helly Hansen Workwear P20
I D Workwear C1
Incorporatewear P16
Kingfisher Leisurewear A23
Prêt Apparel B20
Russell Europe A25
Sapphire Finishing Mills Ltd P27
T W Kempton Ltd B13
Thomas Fattorini Ltd P2
Wm. Sugden/ThreadNeedle D20
Anti-microbial Fabric
APT. Fabrics Ltd D6
Buffera Ltd A21
Crocs Europe B.V. D10
Deckard Clothing C8
director-e.com C2
Incorporatewear P16
Lauffenmühle GmbH and Co KG C10
Badges
Arco Ltd A12
Art Exhibition Textiles Ltd D5
Deckard Clothing C8
director-e.com C2
Name Badges International C1
Incorporatewear P16
J&A (International) Ltd C1
Kingfisher Leisurewear A23
Shandar Sporting Goods Co P26
Thomas Fattorini Ltd P2
Wm. Sugden/ThreadNeedle D20
Bags
Art Exhibition Textiles Ltd D5
CAT Workwear B1/B4
Deckard Clothing C8
director-e.com C2
Dr. Martens Industrial B1/B4
Fristads & Co A9
Hi-Tec Works B1/B4
Incorporatewear P16
Kingfisher Leisurewear A23
Shandar Sporting Goods Co P26
Wm. Sugden/ThreadNeedle D20
Belts / Buckles
Art Exhibition Textiles Ltd D5
Deckard Clothing C8
director-e.com C2
Incorporatewear P16
Mascot International Ltd A4
Thomas Fattorini Ltd P2
Wm. Sugden/ThreadNeedle D20
Blouse & Shirt Fabric
Art Exhibition Textiles Ltd D5
Cotton Roots C20
Deckard Clothing C8
director-e.com C2
Incorporatewear P16
Lauffenmühle GmbH and Co KG C10
Prêt Apparel B20
Shandar Sporting Goods Co P26
Blouses & Shirts
Arco Ltd A12
Art Exhibition Textiles Ltd D5
Bidhata Industries Pvt Ltd P30
Cotton Roots C20
Deckard Clothing C8
director-e.com C2
Euro Fashion Manufacturing B25
Gritt Ltd B22
Incorporatewear P16
Kingfisher Leisurewear A23
Prêt Apparel B20
Russell Europe A25
Shandar Sporting Goods Co P26
T King Associates P28
Turner Virr & Co Ltd P14
Vortex Design Ltd A14
Wm. Sugden/ThreadNeedle D20
Body Armour
director-e.com C2
Euro Fashion Manufacturing B25
INVISTA Textiles UK Ltd C6
T W Kempton Ltd B13
Shandar Sporting Goods Co P26
Wm. Sugden/ThreadNeedle D20
Building and Construction
Arco Ltd A12
Tranemo Workwear Ltd B24
director-e.com C2
Footsure A20
Fristads & Co A9
Goliath Footwear D8
Helly Hansen Workwear P20
I D Workwear C1
Kingfisher Leisurewear A23
Prêt Apparel B20
Russell Europe A25
Wm. Sugden/ThreadNeedle D20
Business / Careerwear
Arco Ltd A12
Art Exhibition Textiles Ltd D5
Bidhata Industries Pvt Ltd P30
Cotton Roots C20
Deckard Clothing C8
director-e.com C2
Euro Fashion Manufacturing B25
Fristads & Co A9
Goliath Footwear D8
Incorporatewear P16
Kingfisher Leisurewear A23
Prêt Apparel B20
Result Clothing Ltd C14
Russell Europe A25
Sapphire Finishing Mills Ltd P27
Shandar Sporting Goods Co P26
T King Associates P28
Turner Virr & Co Ltd P14
Vortex Design Ltd A14
Wm. Sugden/ThreadNeedle D20
Business Casuals
Art Exhibition Textiles Ltd D5
Bidhata Industries Pvt Ltd P30
CAT Workwear B1/B4
Deckard Clothing C8
director-e.com C2
Dr. Martens Industrial B1/B4
Euro Fashion Manufacturing B25
Fristads & Co A9
Hi-Tec Works B1/B4
I D Workwear C1
Incorporatewear P16
Kingfisher Leisurewear A23
Prêt Apparel B20
Russell Europe A25
Sapphire Finishing Mills Ltd P27
Superhouse Ltd C4
T King Associates P28
CAD/CAM
Lectra UK Ltd Conference Sponsor
CAD Cut Textile Vinyl / Cutting Plotters
Grafityp UK C8
Caps / Hats / Headwear
Arco Ltd A12
Art Exhibition Textiles Ltd D5
Buffera Ltd A21
CAT Workwear B1/B4
Cotton Roots C20
Deckard Clothing C8
director-e.com C2
Dr. Martens Industrial B1/B4
Euro Fashion Manufacturing B25
Footsure A20
Fristads & Co A9
Hi-Tec Works B1/B4
Incorporatewear P16
Kingfisher Leisurewear A23
Mascot International Ltd A4
Prêt Apparel B20
Result Clothing Ltd C14
Shandar Sporting Goods Co P26
Sharon Lee P32
T King Associates P28
Turner Virr & Co Ltd P14
Wm. Sugden/ThreadNeedle D20
Careerwear Fabric
director-e.com C2
Incorporatewear P16
Lauffenmühle GmbH and Co KG C10
P & R Fabrics Ltd D15
Prêt Apparel B20
Catering/Food Manufacture
Arco Ltd A12
Crocs Europe B.V. D10
director-e.com C2
Gritt Ltd B22
I D Workwear C1
Incorporatewear P16
Kingfisher Leisurewear A23
Russell Europe A25
Wm. Sugden/ThreadNeedle D20
Chemical treatment
APT. Fabrics Ltd D6
Arco Ltd A12
Bidhata Industries Pvt Ltd P30
director-e.com C2
Cleanroom / Antistatic Fabric
Bidhata Industries Pvt Ltd P30
director-e.com C2
Fristads & Co A9
36 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

I D Workwear C1
Lauffenmühle GmbH and Co KG C10
Sapphire Finishing Mills Ltd P27
Coated Fabrics
APT. Fabrics Ltd D6
Deckard Clothing C8
director-e.com C2
Russell Europe A25
Coats / Jackets
Arco Ltd A12
Art Exhibition Textiles Ltd D5
CAT Workwear B1/B4
Deckard Clothing C8
director-e.com C2
Dr. Martens Industrial B1/B4
Euro Fashion Manufacturing B25
Footsure A20
Fristads & Co A9
Gritt Ltd B22
Helly Hansen Workwear P20
Hi-Tec Works B1/B4
Incorporatewear P16
Kingfisher Leisurewear A23
Mascot International Ltd A4
Prêt Apparel B20
Result Clothing Ltd C14
Russell Europe A25
Sapphire Finishing Mills Ltd P27
Shandar Sporting Goods Co P26
Superhouse Ltd C4
T King Associates P28
Tranemo Workwear Ltd B24
Turner Virr & Co Ltd P14
Wm. Sugden/ThreadNeedle D20
Computer Systems/ Software
Lectra UK Ltd Conference Sponsor
Consultants
APT. Fabrics Ltd D6
director-e.com C2
Lectra UK Ltd Conference Sponsor
Oakdene Hollins Ltd B12
Prêt Apparel B20
Shandar Sporting Goods Co P26
Corporate Uniforms
Art Exhibition Textiles Ltd D5
Bidhata Industries Pvt Ltd P30
CAT Workwear B1/B4
Deckard Clothing C8
director-e.com C2
Dr. Martens Industrial B1/B4
Cotton Roots C20
Crocs Europe B.V. D10
Euro Fashion Manufacturing B25
Footsure A20
Fristads & Co A9
Goliath Footwear D8
Gritt Ltd B22
Hi-Tec Works B1/B4
I D Workwear C1
Incorporatewear P16
Kingfisher Leisurewear A23
Polymark (GB) Ltd B41
Prêt Apparel B20
Result Clothing Ltd C14
Sapphire Finishing Mills Ltd P27
Shandar Sporting Goods Co P26
T King Associates P28
Thomas Fattorini Ltd P2
Turner Virr & Co Ltd P14
Vortex Design Ltd A14
Wm. Sugden/ThreadNeedle D20
Corporatewear Fabric
APT. Fabrics Ltd D6
director-e.com C2
Incorporatewear P16
Lauffenmühle GmbH and Co KG C10
P & R Fabrics Ltd D15
Prêt Apparel B20
Sapphire Finishing Mills Ltd P27
Cotton and Blends
Bidhata Industries Pvt Ltd P30
Cotton Roots C20
director-e.com C2
Incorporatewear P16
INVISTA Textiles UK Ltd C6
Lauffenmühle GmbH and Co KG C10
P & R Fabrics Ltd D15
Prêt Apparel B20
Russell Europe A25
Designers
director-e.com C2
Incorporatewear P16
Prêt Apparel B20
Wm. Sugden/ThreadNeedle D20
Digital Textile Vinyl
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40 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

The Next Generation
Light, bright and eco-friendly. To mark the anniversary of a landmark health and safety
law, director-e takes a look at the latest trends and forecasts for protective clothing
In April, it will be one year since the landmark
Corporate Manslaughter and Corporate
Homicide Act 2007 came into effect. It’s led to
some serious changes in the industry in the last
12 months, but director-e has decided to take
a look towards the future by inviting some of the
PPE industry’s leading manufacturers and
suppliers to reveal their latest and future
developments in protective clothing – the largest
sector of the PPE market in Western Europe.
Under the Act, companies and organisations can
now be found guilty of corporate manslaughter as
a result of serious management failures resulting in
a gross breach of duty of care. Penalties for failure
to comply with the law, if that failure leads to the
death of someone at work, will be high profile
and severe.
Whatever a buyer’s budget, carrying out a full risk
assessment and having an up-to-date knowledge
of the latest standards and technological
advancements in PPE are essential to ensure the
selection of products that will properly protect
employees – and reduce the risk of prosecution
under the Act. With this in mind, here’s an
opportunity to scope out some of the most
advanced clothing for high-risk occupations and
look ahead to what could be the next generation
of protective clothing.
The era of electric arc
Layering is the buzzword when it comes to
thermal protection and most recently electric arc.
The new IEC 61482 series for arc flash protection
for garments and fabrics is one reason this hazard
is garnering more attention than ever before,
according to Chris Ross from safety equipment
and clothing specialists J & K Ross. Responding
to what they felt was a lack of development in this
field, the company moved into electric arc
protection about seven months ago, and
launched an educational website,
www.arcflashprotection.co.uk, in October.
Designed for use against arc flash hazards, its
ARCBAN range of clothing and equipment made
using Nomex ® fibres includes coveralls, polo
shirts, trousers and underwear. Chris says: “The
range reflects the importance of layering FR
garments, as this can achieve a much higher
standard of protection compared to one heavy
single layer.” GORE-TEX ® annecy fabric has also
been used in some of the jackets and trousers to
protect, as part of this layered system, outdoor
Kansas Flamestat ® jacket and
trouser from Fristads & Co
PPE
workers such as those on the railway lines from
the elements as well as arc flash.
Thermal protection gets even
more technical
While the full benefit of layering FR garments is
becoming realised, at the same time there is a
desire to increase comfort for the wearer by
reducing the number of unnecessary layers and
producing lighter and more breathable fabrics.
Phil Moore from Fristads & Co, which has a
strong background in anti-flame protective
clothing, says: “Where at one time end users
requiring protection against flames and intense
heat would wear, for example, a heavy weight
chemically treated cotton garment and put a high
visibility jacket on over the top, now, they’re
recognising the need for a more technical garment
that can provide both and therefore help to reduce
the problem of heat stress.”
In reply, Fristads & Co and its premium brand
Kansas have developed the multifunctional,
inherently flame resistant fabric Flamestat ® . The full
Flamestat ® range is due out later this year but
currently features a two-tone coverall, dungarees,
jacket and trouser that meet standards EN 531 for
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 41

PPE
Comfort and performance are the ultimate priorities when it
comes to protective clothing but, as no one wants to wear a highvis
bin liner, we include small but practical details in our clothing
protection against heat and flames, EN 1149 for
electrostatic recharging, high visibility standard
EN 471 and has basic protection against liquid
chemicals.
Although existing garments made to EN 531 can
still be produced, sold and used in the market, all
new FR garments developed today must meet the
new standards: EN ISO 11612, which replaces EN
531 for heat and flame protection, and EN ISO
11611, which replaces EN 470-1 for small molten
metal splashes. Praybourne’s new FR range, out in
April, has been tested to the new standards, and
consists of a combat style coverall and trouser
with removable knee pads, combat pockets and
reflective piping. Made from the inherently flame
retardant fibre Protex ® , even the garment’s antistatic
properties are designed to be hardwearing.
“The anti-static fibre is pure steel as opposed to
carbon but this doesn’t mean that it’s rigid,”
Praybourne’s Stuart Jukes says. “It’s very soft to
touch but, because it’s steel, it makes the fabric
much harder-wearing.”
On the future of thermal protection, Phil Moore
says: “The FR market has become more pricecompetitive
due to the influx of products coming in
from the Far East. Because of this, I believe that
the trend for European manufacturers to develop
more technical garments will continue in order to
add value and maintain it as a premium product at
a premium price.”
But as for end-users, Stuart Jukes believes that
lower cost products will still have a place in the
market. “It depends what the buyer is trying to
achieve and what they can afford. If you want
something to last, a garment made from an
inherent FR fibre is great but, if you need to throw
something away on a regular basis because you
have a high staff turnover, a lower cost FR treated
fabric could be more suitable, as long as it comes
with a certificate.”
The compromise of chemical protection
When it comes to chemical protection, comfort is
still about compromise. Paul Bryce from
Microgard, one of the world’s first manufacturers
Cooling vest
from Microgard
of limited life protective workwear, says:
“People talk about breathable chemical
protection but this can be a
contradiction in terms. The common
definition of a breathable fabric is that
it allows moisture vapour or air to
pass through. In order to achieve this
“breathable” protective clothing fabrics
are often microporous (full of tiny holes
or fissures). So there is a greater risk
that a chemical, in liquid or particle form,
may penetrate the fabric.”
“Equally, many flame retardant
products that are currently on
the market offer fairly basic
chemical protection. Often
when working with more
complex hazardous
chemicals, you have to
compromise on the flame
retardant properties of
the garment. It is
therefore important that
when considering
protective clothing a
safety professional
conducts a risk
assessment to evaluate
whether the highest risk
to the workforce is the
potential for contact with
heat and flame or exposure
to hazardous chemicals.”
So, where does chemical
protective clothing go from
here? Paul says: “In terms of
materials, we are looking to
maintain, and if at all possible
improve, the level of protection
that is being offered whilst
increasing wearer comfort. In
chemical protection, that’s always a
trade-off.” One way of achieving this,
however, is by developing chemical
protective garments that are more
compatible with other PPE. “We’ve spent
a lot of time over the last few years trying
to keep up with the latest full face mark
respirators to make sure that our hoods fit
and move with the wearer, as opposed to
restricting their vision or creating a gap
between the respirator and the garment
which could compromise the protection
level,” Paul adds.
Another way of increasing wearer comfort is
to reduce the effects of heat stress
produced from wearing a chemical suit for a
long period. While breathability may have to
be compromised in favour of higher chemical
protection, Microgard’s new cooling vest,
launched at the end of February, is certainly
one way of balancing the body’s
temperature. Featuring phase change gel
cooling inserts, which offer a cool 14 C for
up to three hours, according to Microgard
these are a welcome alternative to the
Pulsar FR hi-vis polo shirt and
FR antistatic combat
trousers from Praybourne
42 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

more traditional ice pack
cooling systems. Non-toxic
and easy to use, the
inserts can be activated in
the freezer, refrigerator or
ice water.
Brightening up high-vis
When it comes to style, it
seems that workwear is
having all the fun. Not so,
high-visibility garments are
also getting in on the act.
But as with workwear
designs, mainland Europe
is already ahead of the UK
when it comes to replacing
the traditional yellow
garments and grey tapes
with different colours and
combinations. “Branding
and corporate identity are
becoming increasingly
important, as well as
standing out from the
crowd,” Reflexite’s Andrew
Bright says. “In the European corporate and work
environment, it is well recognised that design
background colours, coloured tapes or embossed
branded tapes allow the brand and image to be
more visible while still exceeding European
standard norms for background fabrics and
reflective tapes. I think the time is right to introduce
image into PPE so people want to wear it and be
proud of whom they work for rather than having to
There are a lot of
people not
wearing
enough
protection out
there and so we
need to continue
to spread the
message and to
develop
comfortable
garments that
people will wear
Branded reflective tape is becoming increasingly
popular in mainland Europe
just wear it to meet
regulations and standards.”
Bart Vervaecke from Sioen,
which recently launched a
range of polos, T-shirts,
trousers and jackets in EN
471 high-vis red, agrees:
“Using red permits new
fashionable elements in the
design of protective
clothing and it’s also
practical in that it
differentiates your working
personnel from other
workers dressed in high-vis
orange or yellow.” Fristads
& Co’s new EN 471 Flex
range, meanwhile, makes it
possible to combine your
very own colour profile of
fluorescent workwear to
suit your company’s
colours. You can create 15
different colour
combinations from three
basic colours: orange,
yellow and red, and five contrast colours: dark
blue, royal blue, green, grey and black.
Fashion for all weathers
To make high-vis designs more stylish to wear,
Praybourne has been looking to the high street for
some time. Stuart Jukes says: “Comfort and
performance are the ultimate priorities when it
comes to protective
clothing but, as no one
wants to wear a highvis
bin liner, we include
small but practical
details in our clothing.
Our Pulsarail and
Pulsar Classic ranges
are our most
innovative ranges todate.
They have
waterproof zips similar
to those found on
North Face or
Berghaus jackets, as
well as chevron angled
tape and multiple
pockets.”
Style is not the only
area where the stakes
are being raised: highvis
garments are also
working harder to try
and accommodate the
increasingly
unpredictable weather
patterns. “It’s a case of
trying to meet
demands for
protection against
torrential rain, heavy
winds and snow, whilst
at the same time
catering for the spring,
where it could be 14˚C
but light showers,”
says Stuart Jukes.
“This is where a
lightweight garment
can come in handy,
like an interactive jacket, so you can quickly throw
that on and zip your other garments inside.”
For changeable weather, Sioen has developed a
laminated EN 471 high-vis softshell and fleece that
are waterproof, windproof and breathable. The
products will be launched in September along with
an EN 471 and EN 343 4-way stretch jacket,
which offers extra comfort for wearers, with the
option for a heavy canvas fabric with high abrasion
resistance and washing properties.
This year also sees UV protection being added to
Sioen’s high-vis Sio-Cool range, which has nanosilver
particles in its fibres for an anti-microbial and
anti-odour effect, as well as 3M segmented
reflective tape for greater movement and
breathability. A very lightweight polo shirt and
T-shirt in high-vis orange and yellow have also
been added, with stretch reflective tape and
high-vis mesh under the arms for optimal
ventilation. The next goal, Bart Vervaecke says,
will be making high-vis garments greener by
using fair trade materials and recycled materials
such as polyester that can also be recycled at the
end of their lifetime. The Reflexite ® Eco garment
tape, a microprismatic ecologically friendly
product, was launched last year and already hints
at this future potential.
The final defence
PPE
3 ply laminated high-vis softshell from Sioen
With the global credit crunch making significant
numbers unemployed, it’s too early to say whether
the Corporate Manslaughter and Corporate
Homicide Act 2007 will make people more
paranoid about health and safety in the workplace
and so stimulate the growth of the European PPE
market. Regardless, the development of more
functional, comfortable and stylish clothes can
only encourage the people that need them most
to wear them.
Ultimately, though, as Chris Ross from J & K Ross
says: “It’s not enough to have the right garments.
Educating companies and workers easily makes
up more than 50% of ensuring that they are
protected as much as possible. There are a lot
of people not wearing enough protection out
there and so we need to continue to spread
the message and to ensure that we continue
to develop comfortable garments that people
will wear.” ■
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The Road Ahead
Up to 140,000 workers in Europe
rely on PPE to keep them safe
and alive. In December 2008, a
PPE conference claiming to be
the first to set the European
agenda for policy development
and innovation took place in
Hengelo, The Netherlands.
Bringing together scientists and
politicians, the event, which was
organised by the Foundation for
Engineering of Fibrous Smart
Materials (EFSM), identified a
number of promising areas that
will enhance the security and
safety of workers.
Conference speaker Professor Hein Daanen from TNO –
one of the largest applied research organisations in
Europe – told director-e: “We now have a shared vision
of where to go in the future. New multi-fibres and hybrid
materials will offer a more customised approach to
protecting specific end users, clothing will become a
platform for sensors, communications and activators that
can lead to health and performance monitoring, and there
will also be an increasing focus on the importance of
human factors.” The need for improvements in the
innovation of the European PPE market, partly by moving
away from cost driven manufacturing, was also identified.
Oliver Spoecker from Lenzing FR, who also presented at
the two-day event, said it provided an important
opportunity: “If we don’t work on developments jointly,
we’ll not remain competitive. There is no doubt that we
live in exciting times – there was never, ever such a rapid
change in new technologies available. But, on the other
hand, I believe that the European PPE market is too
fragmented and that the volumes of the various products
are too small. This, coupled with cumbersome new
standards, makes it difficult for European producers to
remain competitive in today’s environment.”
The European Commission attended the conference and,
according to Professor Daanen, will now start to lead
projects and programs focusing on the problems that
were identified. In June, scientists will attend the
European Conference of Protective Clothing in The
Netherlands, which will also focus on PPE. For more
information, visit www.es-pc.org. As yet, there are no firm
plans to replicate a conference such as the one that took
place in December 2008.
44 www.director-e.com

My passport and luggage were confiscated. I wasn’t
allowed to telephone anyone and, when I was eventually
released without explanation several hours later, I was
given a military escort onto a plane back to England.
A Life Less Ordinary
From playing roulette in Monte Carlo and sailing on the QE2
to being slung into a prison cell in Israel, director-e
managing editor John Gibbon reflects on a colourful career
in textiles that spans more than 50 years as we celebrate
our 10th birthday
‘The more things change,
the more they remain the
same,’ wrote Alphonse Karr in
1849 and, although he was
making a broad philosophical
point, his observation is just as
valid when applied to more
specific times, places and
events.
The textile industry is a prime
example. Having ‘been in
textiles’ since 1955, in 1962 I
began what I saw originally as
a career in textile journalism,
but which rapidly became a
way of life. At that time, there
was still cotton spinning in
Lancashire and woollen
spinning in Yorkshire.
More significantly for the future, there was a
growing man-made fibres manufacturing cluster in
Northern Ireland. DuPont, Monsanto, Hoechst
(which became Trevira), Akzo and, of course, ICI
Fibres – they all had a presence in the Province.
Today, similar clusters exist – they’ve just moved
geographically: to India, China and the Middle East.
And, while some of the names have changed, their
business remains the same.
Ups and downs
My father was in textiles – he was what was called
a merchant converter, buying and selling cloth
worldwide for a company on Whitworth Street,
Manchester – now converted into flats – which
became part of the Tootal group. My decision to
‘go into textiles’ wasn’t prompted so much by
visions of creating a dynasty as the fact that I was
offered a financially generous scholarship by a
company called English Sewing Cotton to study
textiles at the University of Manchester’s Institute of
Science and Technology.
The prospect of a few years as a student – and
with money to spend – proved irresistible and so I
learned about all aspects of textiles, before that part
of my life was rudely interrupted by what was then
called ‘national service’. And, having signed the
Official Secrets Act, I was sent
to Cyprus for most of my
service. Returning to England, I
re-joined English Sewing
Cotton, became a yarn
salesman and ended up in
Leicester at the start of the 60s.
Spotting an ad in the local
paper that said little more than
a Leicester company was
looking for someone who knew
something about knitted
textiles, I applied and found
myself working for a magazine
called ‘Hosiery Trade Journal’,
helping to launch a new
magazine called ‘Jersey’.
Which brings me back to 1962
and the start of 36 years with
HTJ – later to become Knitting International –
during which time we acquired other textile
magazines and were ourselves acquired, eventually
becoming part of a Bradford-based group.
During that time, I visited every country in
Scandinavia and Western Europe, as well as
several in Eastern Europe and the Far East, and
played roulette in Monte Carlo, had dinner on the
top floor of the World Trade Centre in New York,
sailed on the QE2, flew on Concorde and was
arrested and locked up in a prison cell at Tel Aviv
airport. As I said, not so much a career as a way
of life!
The arrest came on my second visit to Israel to see
a company that made electronic control equipment
for textile machinery and, as it happened, various
bits of electronic kit for Israeli fighter planes. I was
wearing a denim-blue coloured jumpsuit that even I
would admit had a military-style top and, although
such clothing was common in Britain in the 60s, it
perhaps wasn’t the wisest choice for a business
trip to Israel.
It’s the one and only time I’ve been arrested and I
wouldn’t like to repeat it. My passport and luggage
were confiscated. I wasn’t allowed to telephone
anyone and, when I was eventually released
without explanation several hours later, I was given
PEOPLE
a military escort onto a plane back to England. I
suspect the boss of the Israeli company had
something to do with my release – and I’ve never
been back!
Joining the director-e team
In 1998, I became part of the internet publishing
world when I joined the newly-formed Worth Global
Style Network (WGSN), before embarking on
another venture. In October 2000, Corporate
Clothing director-e offered a new and exciting
challenge. It provided the opportunity to extend
and develop my knowledge of the industry and at
the same time help the company grow from the
sound professional base established by its founder,
Yvette Ashby.
I joined as editor of the director-e news site and,
with the launch of fabricdirector-e in March 2003,
I became managing editor, responsible for the news
services on both sites. Since then, the progressive
extension of the director-e concept to its present
format means I can use my detailed knowledge
and experience of journalism and the textile industry
across a broader front – taking in fashion, retail,
protective clothing, uniforms, conferences and
exhibitions, which generates huge amounts of
excitement and pleasure for me. But who knows
what else director-e is capable of in the future?
After all, the current global financial situation is likely
to impact less on the workwear, corporate clothing
and PPE industry than any other sector of textiles
and clothing. There is now a greater need than ever
for companies to make a statement about who
they are and what they represent. Workwear,
corporate clothing and the rest do this better and
for relatively less cost than virtually any other
investment.
Workwear, corporatewear, uniforms and PPE have
become far more professional and are much more
an integral part of the industry as a whole. It’s no
longer just supplier/customer or us-and-them.
There are shared goals and benefits and a much
closer understanding between customer and
supplier – which I genuinely believe has been
fostered to a large extent by the involvement,
guidance and ideas developed and led by
director-e.
After 50-plus years in the industry, I seem to have
returned to where I started. For example, outside of
work, one of my interests is to work with a local
400-seat theatre in Hinckley, Leicestershire.
Strangely, at the beginning of the 60s, I sold yarn
regularly to a hosiery company in Hinckley called
Moore Eady and Murcott Goode. That company’s
factory is now our theatre. Full circle, really.
45
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COMPANY PROFILE
After spending years as Britain’s best-kept secret, Fristads
& Co’s workwear brands are striding into the spotlight
If you haven’t heard of Fristads & Co
before, it’s because it is one of the UK and
Ireland’s hidden gems. Having quietly
cornered the anti-flame protective clothing
market, the manufacturer is now looking
to replicate the success that its premium
workwear brands have enjoyed in mainland
Europe. director-e paid a visit to find out how
they plan to cause a stir.
Centre stage
Hidden away among tranquil countryside yet
close to Norwich city centre, Fristads & Co’s
UK headquarters are exactly what you would
expect from a key industry player that keeps a
low profile. Owned by the Kwintet Group, it’s
not a company that is used to shouting about
the achievements of its seven brands -
Fristads, Kansas, Pionér, A-Code, KLM
Kleding, Lafont and Djupvik - primarily
because it hasn’t needed to.
Word of mouth and reputation have helped
Pionér become a market leading FR brand in
the UK, while a loyal customer base in
Sweden and Denmark has cemented Fristads
and Kansas as the number one premium
workwear brands in those countries
respectively. A smaller market share in
workwear in the UK, however, has left wearers
feeling part of a rather wonderful secret. But
the company is now spilling the beans on its
workwear offering as it looks to decisively
develop and grow its sales in the UK and
Ireland.
Turning up the heat
Until now, Pionér has been Fristads & Co’s
primary focus in the UK. Established for over
100 years, the brand has carved out a niche
for itself in the production of specialist FR
clothing for a variety of industries, with
particular success in offshore and utilities. UK
and Ireland managing director Phil Moore
says: “If you look at all the other garments in
the market, FR is just an add-on to the
workwear brand, whereas Pionér is exclusively
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COMPANY PROFILE
Workwear
from the
GEN Y range
making specialist FR garments
from quality fabrics with
Nomex ® and Pyrovatex.”
Fristads & Co is also a member
of the Nomex ® quality
partnership. These are quality
control measures set up by
Nomex ® manufacturers DuPont
to guarantee the quality of the
products throughout the whole
of the supply chain. With the
Pionér expertise in anti-flame
protective clothing already well
established, Fristads & Co is
now working with key
distribution partners to supply
premium workwear brands
Fristads and Kansas.
Working wonders
UK and Ireland managing
director Phil Moore
Initially appointed as national sales manager in
April 2007 to develop these workwear brands, Phil
was then promoted to managing director for the
UK & Ireland in May 2008. Having started by
restructuring their external sales force, he is
pleased to welcome onboard two new regional
sales managers - Scott Curtis, who joins them
from Jackson Safety Products, and Paul
Seedhouse, who previously worked for Russell
Europe. Dean Forde has also been promoted from
a customer services assistant to area sales
representative for the East Anglia region.
“We have the strongest team we’ve ever had,” Phil
says. “They are young-minded and switched on to
what people want in the market.” This is important
for a market sector that has seen the demand for
young and fashionable
workwear spread like wildfire
across Europe.
GEN Y, one of Fristads & Co’s
most innovative ranges,
embodies this trend. Launched
in 2007, Phil says that GEN Y
was the first range of its kind to
combine functionality with a
youthful, trendy design: “I think
that the real innovation with
GEN Y was recognising that the
garments can still be strong,
functional and durable and also
incorporate an element of
design and colour, which really
appeals to the young
tradesman.”
Although the range has been massively successful
in Europe, they feel that they didn’t shout enough
about it in the UK at the time, but Phil is optimistic
for the future. “We still feel that our range stands
out wherever we show it to people despite the
fact that they might have seen other ranges. I think
the clear difference is that we haven’t adapted any
of our existing styles – we came out with
completely new designs and new colours that
were inspired by the fashion industry and utilised
those in our workwear.”
A complete offering
GEN Y’s boldly designed range includes hoodies,
softshell jackets and worker trousers that have
been cut lower on the waist, with multiple pockets
and design elements. Phil says that Fristads & Co
has the most comprehensive workwear offering of
any workwear manufacturer in Europe.
An extension of this workwear is the A-Code
brand, which offers leisure and outdoor garments
that can be worn in even the harshest conditions.
Made from quality fabrics and built for design,
comfort and durability, the majority of Fristads &
Co’s products are also Oeko-tex certified - an
international standard that guarantees that no
harmful or dangerous substances are used
during production.
Laura McIlwrath, Fristads & Co’s dedicated
marketing executive, continues to focus on raising
brand awareness and the company profile within
the UK, developing new markets through utilising
the benefit of both premium Skandinavian
workwear brands Kansas and Fristads. Laura
believes that having two premium workwear
brands offers a distinct advantage in the
marketplace: “It means that we have a broad
product base, which avoids conflict from
distributors competing over the same product and
price. Instead, they are developing the market as
opposed to fighting over it.”
This advantage will only increase when Fristads &
Co introduces a mid-price workwear range, KLM
Kleding, later this year to complement their
premium ranges. They say you have to watch out
for the quiet ones, and that definitely seems to be
the case with Fristads & Co as they firmly believe
that they have chosen the right time to strike. “It
will do us a lot of good to position ourselves in a
recession and continue to grow our external and
internal sales force,” Phil says. “This will be our
time to shine.”
I think that the real innovation with GEN Y was recognising
that the garments can still be strong, functional and durable and
also incorporate an element of design and colour
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London
CALLING
Fashion writer Rebecca Bryant reports on the
styles from London Fashion Week that could carry
over into careerwear
In contrast to the sleek catwalk presentations in
New York, Paris and Milan, London Fashion
Week has always been a showcase of the hottest
talent. This season certainly proved no exception,
with young designers like Danielle Scutt pulling off
all the stops, but there was also a definite movement
towards designers playing their collections very ‘safe.’
Rather than let their creativity run wild, the majority of
the fashion focus was on classic, hardwearing pieces
that will never go out of style.
Reflecting the mood of the people who would spend
their money on wardrobe staples rather than ‘one-off’
party pieces, the designers produced a number
of garments that you could wear both on and off
the catwalk.
What this season lacked in drama, it made up for in
detail and produced the perfect inspiration for the
corporate environment this autumn/winter 09/10.
So, whilst the fashion folk move on to Milan and Paris,
we bring you right back to the centre of British design
and show you how to translate the trends from this
season’s London Fashion Week into fashion-forward
careerwear.
Black may well be the direct response to the dark
cloud of recession, but some designers bucked
the trend and sent out a colourful combination on
the catwalk.
From Paul Smith’s eclectically styled collection of
clashing red, green and yellow to Margaret Howell’s
‘cruise’ pieces in greys, white, slate and light blue,
autumn/winter colours cater for all seasons. Try a cute
red cropped jacket (as seen at Issa) teamed with a
pair of high-waisted black slacks for a modern
professional look, or add a flash of colour with a
simple scarf (Olivia Rubin had an eye-catching
brickwork fabric).
London Fashion Week also introduced us to the new
power dressing, where pointy-shoulders and
sculptured jackets were all the rage. Jaeger led the
way with their edgier direction for 2009. Teaming
moulded shoulders with slim-leg trousers, the
established British brand showed how to strut your
stuff in style. Hot young designer Danielle Scutt’s own
interpretation heavily referenced the 80s and showed
off her skill as a seamstress. Her beautifully sculptured
jackets and pencil skirts produced a streamlined
silhouette that meant business. Even body-con fan
Christopher Kane got in on the act with a collection of
velvet smoking jackets and tailored blazers, while
Sienna Miller added height with shoulder pads and
tuxedo jackets.
If you hadn’t guessed, tailoring was big on
the catwalk for autumn/winter 09/10, with
Aquascutum adapting their classic trench
shape into chic short and long designs.
Ossie Clark also played on his heritage
with a collection bursting with 70s
inspiration. From high-waisted flared
trousers to jackets with over-sized lapels,
his signature retro look was long, lean
and easy to wear in the office. At the
other end of the scale, Marios Schwab
raised a few hemlines and eyebrows by
creating cocoon-shaped mini-dresses.
His assortment of structured and
tailored pieces offered a contemporary
alternative to the sexy pencil skirt.
With plenty of print, patterns
and fabrics to choose from, you’ll
find more than enough autumn /
winter fashion to ward off the
approaching cold.
Betty Jackson certainly provided much food for
thought in airy, light and colourful prints. Her
combination of candy colours and autumnal
shades fused together to create a Monet-style
landscape printed on silky blouses, pencil skirts
and adorable blouse and jumper combos - perfect
for playing Miss Moneypenny.
The queen of English heritage, Vivienne Westwood,
did not fail to impress. Referencing everything from
school dresses to rugby kits, her choice of trademark
tartan, harlequin, tweed and wool brought richness to
her collection.
Accessories lacked the boldness of previous seasons.
Nevertheless, they proved to be chic, practical and the
perfect option for carrying your things to the office. We
especially loved that Betty Jackson sent out her
models with cute mini-satchels on their backs.
So, it looks like autumn/ winter 2009/10 will be
the perfect time to stock up on classic pieces
with a twist that you can wear again and
again to work. Think sculptured jackets,
tailored trousers, tweed and pencil skirts
and create the basis for the perfect capsule
wardrobe.
CAREERWEAR
From the
Betty Jackson
collection
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WORKWEAR
Working Inspiration
It’s no secret that corporate clothing and workwear designers look to fashion and retail
for inspiration, but little attention is given to the fact that this is often a two-way street.
Janet Prescott visits an exhibition in Florence to explore the ways in which fashion has
been influenced by the working world
What does a jacket by Armani and
a set of worn, faded dungarees
from a building site have in
common? Or a real space-suit
with breathing pack and a
fashion version of a nurse’s uniform by Louis
Vuitton? These questions formed part of a
fascinating exhibition that was aimed at
showcasing the influences that workwear and
fashion have on each other.
The highlight of the Pitti Immagine exhibitions in
Florence, it was fittingly staged at the Stazione
Leopolda, an old rolling stock centre that’s now
used for exhibitions. The show pointed up the
cross-influences of workwear and fashion, with
backdrops of workers through ages and
cultures, ranging from poor fishermen in the 19th
century and share-croppers in the Depression to
high-styled office workers and fashion images.
The project was stylishly curated by world -
famous photographer Oliviero Toscani.
It created an enormous amount of interest,
showing that uniform and workwear are big
influences on high fashion - so much so that it
was often hard to tell the difference.
According to the organisers, “The workwear
project starts from observation of how the
simple, functional aesthetics of work clothes,
which have been developed to move with the
body and protect it, have provided an endless
source of fashion inspiration since the beginning
of the 20th century.”
Function meets fashion
The show featured some 300 different work
outfits, ranging from fireproof suits in
multilayered fibres to diving suits and
spacesuits, work clothes for fire-fighters,
fishermen, nurses and doctors. Also on display –
as though they were fashion items – were safety
and protective accessories from hardhats and
welder’s masks to chainmail protective gloves
and safety shoes. The look was purposely
fashionable, with the gleam of heat-reflecting foil
giving industrial articles such as brightly
coloured earplugs from Moldex the fashion
treatment.
There was a serious purpose to this: to show the
technical design, simplicity and importance of
the workwear items, from the simple lines of
uniforms for medical workers to high-tech
environment suits for spacewalkers, and how
clothes affect image and perception, both in
fashion and at work. Pictures and videos of
workers from the past showed up the often
squalid conditions and clothes they had to wear,
many offering little protection.
Workwear manufacturers and labels who
participated included Lee Jeans, Timberland
PRO, Utility by Diadora, Scott Health and Safety,
Fat, DPI, Sicor, Siggi Group, Raitex and Moldex.
Work clothes had pride of place, displayed as
though on a catwalk, to show that technological
advances, innovative materials and designs for
practical workwear outfits often inspired the
fashion garments on display.
A designer following
High fashion garments inspired by workwear
were by Prada, Krizia, Moschino, Armani, Elsa
Schiaparelli, Hermes, Castelbajac, Christian
Lacroix, Versace and Walter Van Beirendonck;
Comme des Garcons, Yamomoto and edgy
labels; and CP Company and Stone Island.
Although it’s well known that workwear and
corporate clothing track colours, fabrics and
designs, skirt lengths and suit silhouettes seen
at designer shows and exhibitions, there is an
equally important influence from workwear on
the thinking of fashion designers, high level
brands and top designer wear. Simple dresses in
utilitarian fabrics by Hermes and Prada echoed
the lines of hotel maids’ uniforms.
One-piece denim suits that became the
trademark of designer Thierry Mugler were
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shown with boiler suits by Yohi Yamomoto and
Max Mara as well as overalls by Krizia and
Agnes B, contrasting with less glamorous ‘real’
workwear.
Vintage jeans jackets for genuine workwear from
the 1950s were obvious inspirations for denim
fashion by D Squared and UFO, while sailors’
overalls in oilskins from the 1940s were shown
opposite Marni’s shift dress in 2008 in similar
fabric.
Workwear influences for 2010
Performance fabrics and workwear are a major
inspiration for fashion 2010, with robust cottons,
denims and overalls in many collections. In the
opposite direction, it is also clear that research
into avant-garde yarns shown at Pitti Filati is
targeted at workwear as well as fashion, being a
market that can seem surer than the ever-
changing fashion market in the current global
crisis.
New developments that will find their way into
workwear as well as fashion include
hypoallergenic fibres and efficient temperatureregulating
developments in yarns, which can
warm or cool the wearer to react to the outside
temperature.
The principle is already used for active
sportswear and targeted at outdoor workers
doing heavy energetic tasks. Newest were
mosquito repellent yarns for people working in
adverse conditions and therapeutic yarns to
enhance wellbeing by means of encapsulated
aromas and moisturisers, such as aloe vera.
Ecology is an important issue in both areas. New
eco-fibres include viscose made from milk
proteins, Ingeo derived from corn and new
WORKWEAR
elasticised viscose, and most of these can be
recycled or disposed of in an ecologically sound
way. Fine cotton fibres made from Mako and
Pima cotton are treated with capsules that
release essential oils over time.
Organic cotton, already widely used for
corporatewear and linen, is being promoted as a
zero impact crop, with the waste used or dug
back into the soil. Wool, with its natural qualities
of warmth, cool and moisture repellence, can
now be dyed with naturally-sourced colours
from nuts, herbs and fruits, which are stable,
deeper and brighter to give a long-lasting natural
product that can fulfil performance standards.
The simple, functional aesthetics of work clothes, which have
been developed to move with the body and protect it, have
provided an endless source of fashion inspiration since the
beginning of the 20th century
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 51

COMPANY PROFILE
Reap What You Sow
As Lauffenmühle turns 175, its belief that ‘first
we must earn what we want to spend’ sends
out a strong message that has never been
more relevant within the textile industry
Warntec fabric
Lauffenmühle has always preferred to
choose its own path rather than follow
the crowd. It’s the only fully integrated
textile manufacturer of yarns and fabrics
for work and protectivewear in Germany,
and in the West stands out amid a sea of service
industries that have opted to source offshore
rather than manufacture in-house. But sticking to
its guns as a manufacturer is certainly paying off.
As Lauffenmühle celebrates its 175th birthday
this April, its firsthand experience and expertise
as a manufacturer is proving to be an invaluable
asset in the face of the global economic
downturn.
Biotec Silver
‘Lauffenmühle’ means ‘the mill at
the waterfall’ - a nod to the
company’s impressive
history and the
land on
which it’s
built.
Established in 1834 as one of
Europe’s first spinning and
weaving companies,
Lauffenmühle’s main factory sits
on the small river ‘Wutach’ in
Germany’s idyllic Black Forest.
Carrying on a tradition that began
centuries ago when people used
millstones to harness the power
of the water, it’s now part of the
family-owned private equity
DAUN group and has around
400 employees.
Using its very own state-of-theart
technology for spinning,
weaving and finishing, it can
produce, exclusively in Germany,
some of the most innovative
fabrics for corporatewear,
uniforms, workwear and PPE on
the market.
Why manufacturing matters
Managing director Volker Steidel says that
Lauffenmuhle’s heritage plays an intrinsic role in
the company’s ethos: “We have a strong
philosophy in manufacturing and production. We
really know what we are selling because
we have made it with our brains
and with our hands, and this
creates confidence. We
have many competitors
who buy fabrics from
the Far East and just
do the dyeing and
finishing in Europe, but
we buy the fibre and spin
it into yarn using our own
spinning machines in
Germany. From this yarn
the fabrics are woven and
Lauffenmuehle Production Weaving
those are finished, all in our own production plants
in southern Germany.”
Volker also believes that, in these times of global
economic uncertainty, manufacturing has become
more important than ever. “For many years, very
intelligent people from the UK and the US have
tried to tell us that manufacturing is not important
and that we should concentrate on services, but
at the moment, with the global financial climate,
we have so many debts because we need to learn
that we must first earn the money before we can
spend it. How can we earn with services and
make it sustainable? The majority can only earn
something if they have created something.”
Tough regulations for tough fabrics
Lauffenmühle prides itself on creating a range of
comfortable hi-tech fabrics - e.g. stretch,
antimicrobial, colour woven and highly visible,
52 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

which are all industrially washable. The company
believes, however, that such innovations can only
be produced through a fully-integrated operation.
“Our Bi-Stretch Relax with XLA by Dow, for
example, is not easy to make,” Volker says. “It’s a
very technical product which takes about two and
a half years to develop, and it wouldn’t have been
possible if we weren’t able to bring everything
under one roof.” Extremely comfortable and
stretchable in every direction, Bi-Stretch Relax with
XLA by Dow is made from 47% cotton, 47%
polyester and 6% DOW XLA, and can be worn in
the corporate or workwear sectors. Having its own
production facilities means that Lauffenmühle
takes quality control and its Corporate Social
Responsibility very seriously. Its entire product
range of Lauffenmühle GmbH & Co KG is certified
according to the Oeko-Tex Standard 10 and its
processes to the environmental management
system DIN EN ISO 14001 and most recently the
independent bluesign® standard. It employs
representatives who are each responsible for a
different aspect of sustainability, such as waste
recycling and resource conservations.
Widening its offering
Health and safety is part of Lauffenmühle’s core
business and it produces a variety of hygiene
fabrics for hospitals and healthcare applications,
including Biotec Silver for a permanent
antimicrobial effect.
Corporatewear fabrics for uniforms in various
occupations in the service industry are also an
area of expertise and, when it comes to classic
workwear fabrics, Lauffenmühle is the market
leader in Germany and holds a strong position in
Europe with a 50% export share. With these
Lauffenmuehle
GmbH & Co.
KG Germany
markets covered, its next conquest will be to
expand its PPE range.
With all these products on offer, it’s no surprise
that Lauffenmühle is still going strong after 175
years. And, when it comes to the manufacturing of
innovative new fabrics, it shows no signs of
slowing down. On the contrary, Lauffenmühle will
present a whole host of new products at the A+A
Show in Düsseldorf, Germany when it exhibits
there in November.
We have a strong philosophy in manufacturing and production. We really
know what we are selling because we have made it with our brains and
with our hands
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This time last year, when I made my
presentation at the Workwear and
Corporate Clothing Conference, I listed
some concerns that I believed would
impact sourcing in 2008/9. These
concerns included a shortage of labour in Eastern
European countries such as Romania, and resulting
higher prices, increased concern on the part of
consumers for ethical and environmental issues,
wage inflation in China, and the possibility of antidumping
legislation being invoked.
Events in the past six months in the world’s financial
markets have to a large extent overshadowed these
concerns. There are many rumours flying around
about factories being forced to close, about
workers not having jobs to come back to after
Chinese New Year, and about the effect that the
decline in the value of sterling is having on our
buying power. The global apparel market is suffering
in the same way as many other markets, but it is
important to get our facts straight - not least
because, if we don’t, we risk missing out on some
opportunities that are opening up. So to what
extent are the issues that I flagged up a year ago
still important?
Largely due to the economic downturn in the UK
and the Eurozone, the shortage of labour in Eastern
Europe appears to be less acute now than it was
then, as Eastern European nationals are returning
home. Chinese wage inflation is not the issue that it
appeared to be at that time. The environment
continues to be a major concern, but the new
American administration seems to be taking a very
different attitude and working with China on this,
and there have been no instances of anti-dumping
rules having to be invoked in the clothing sector - in
fact, the World Trade Organisation is on record as
saying that across all categories of trade, there have
been fewer cases of dumping in the past six
months than at any time in the past.
So, let’s look in greater detail at what occurred in
the second half of 2008, and the impact that this
may have on business in 2009.
Who’s up, who’s down
As I write, the most up-to-date information we have
for imports into the EU is for the third quarter of
2008, before the effects of the global economic
downturn really started to bite. But, in spite of this,
what these figures show us is that, compared with
the same quarter in 2007,
there have been some
significant shifts in the
marketplace, with
countries such as
Bangladesh, India and
Pakistan showing a
decline in sales and, at the
same time, sales from
Vietnam, Indonesia and
Cambodia improving quite
significantly . China, the
world’s largest exporter,
remained stable.
Among those countries
that border the EU, we
see a similar picture, with
some countries up and
others down. Most
significantly, Turkey lost
sales, as did Romania,
Morocco and Tunisia,
some of the more traditional neighbour sources,
while the emerging markets of the Balkans such as
Serbia, Albania and Macedonia saw their exports
grow, as did Egypt.
What appears to be happening is that buyers in
search of lower prices are becoming more confident
operating in countries that, until a couple of years
ago, would have been considered risky. Now that
some of the more adventurous have established
factories in these countries, the opportunity for
others is opening up in much the same way as it did
in Romania and Bulgaria in the early to mid 1990s.
What might the future hold?
For many buyers in the corporate, workwear and
PPE sectors, the ability to react quickly to change is
top of the list of priorities, especially in the current
economic climate. Being able to turn production on
and off is far easier when you do not have to
contend with long lead times, so sourcing
production closer to home becomes more
desirable. In the past couple of years, however, the
cost of production in nearby countries, in particular
those that have recently joined the EU, has
rocketed. For example, Romania, for many years
one of the most important sources of tailored
garments, blouses and outerwear, has suffered
from labour shortages, due to widespread migration
of workers into the EU. During 2008, Romanian
factories struggled to find enough trained labour to
Winners and
Losers in the
New Global
Order
Liz Leffman, director of Clothesource, looks at the way sourcing has changed in the
past 12 months, and what the future may bring.
There have been some
significant shifts in the
market place, with
countries such as
Bangladesh, India and
Pakistan showing a
decline in sales and, at
the same time, sales
from Vietnam,
Indonesia and
Cambodia improving
quite significantly
fill their vacancies, with the
consequent problem of
severe wage inflation. But,
as jobs in Western Europe
have dried up thanks to
the credit crunch and
workers have started to
drift back home,
Romanian factories have
started to find it easier to
recruit. And, as retail
buyers cut back their
orders, opportunities are
emerging, with factories
actively seeking new
customers for the first
time in many years.
Add to this the fact that
the Romanian currency
inflated less against
sterling than the
currencies of all other major producing countries,
and suddenly Romania looks more attractive. For
buyers, it will be a case of balancing speed of
response against price but, as demand shrinks,
many factories will be open to negotiation, and it is
likely that we will see a slow-down in price inflation
right across the Euromed region.
Looking further afield, China will remain the most
important supplier, but canny buyers will make sure
that they spread risk by moving some of their
production elsewhere. The most likely countries to
benefit will be Vietnam and Cambodia, both of
which are attractive for being politically stable and
having a wide range of well equipped factories.
Bangladesh will continue to offer the lowest prices,
but here price will need to be balanced against the
possibility of disruption as the country has had a
series of strikes recently.
Staying informed has never been more
important. “The Source” is Clothesource’s
monthly newsletter, full of information about
the global market for apparel, costing £150 for
a year’s subscription. We are offering directore
readers two monthly editions FREE.
To sign up, please send an email to
intelligence@clothesource.net with ‘director-e
offer’ as the subject. You will receive the latest
edition by return.
54
54 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

NEWS
Douglas Bailey joins Stuncroft
Douglas Bailey has been
appointed managing
director of Clubclass
corporatewear division
and Stuncroft Personal
Tailoring. Doug had
previously spent 19
years as Brook
Taverner’s director of
corporatewear but
decided to leave in
November last year to
pursue new
challenges.
“After 11 brochures and thousands of
meetings discussing the Brook Taverner
business, the time had come for me to try
something new,” he says. “I have only good
memories of my time at Brook Taverner and
wish them the very best for the future.”
After considering a number of offers, Doug
decided to accept a position with Stuncroft.
“It’s a terrific opportunity to take a relatively
small, well funded company with a brilliant
team of people in place and help it to realise its
undoubted potential. I’m really excited about
News
the quality of tailoring that Stuncroft is capable
of in the group’s factory in Romania.”
Starting life in the made-to-measure
department of Hepworth Menswear in the early
80s, Doug moved on to become a manager of
a large Next store. He helped to revolutionise
the demand for stock supported corporate
tailoring with the ‘wardrobes’ business
collection, and has spoken at seminars and
written articles on all aspects of corporate
clothing.
Doug is confident that he can help Clubclass
grow over the next three years. “The business
is very strong and has the heritage to
manufacture first class tailored clothing for men
and women. I’m asking customers to once
more give me a chance and have a look at
what Clubclass has to offer.”
director-e would like to take this
opportunity to thank Clubclass for
sponsoring the company’s clothing at the
2009 Workwear and Corporate Clothing
Show. director-e will be wearing Clubclass
tailored suits during the two-day event
in April.
DNA Protects Yorkshire Wool
Applied DNA Sciences Inc. (APDN), a provider of DNA-based security solutions, has completed
the successful application of SigNature DNA at every stage of the woollen textile
manufacturing process in Yorkshire.
This first phase of the ‘DNA in Textiles’ project was fully funded by Yorkshire Forward in collaboration with
the Textile Centre of Excellence and its consortium of companies. Applied DNA is embarking on the next
phase of the wool protection programme, a multimillion pound commercialisation programme that will
likely include second-phase funding from Yorkshire Forward.
Bill Macbeth, managing director, Textile Centre of Excellence, said: “We see the importance and
relevance of using DNA to safeguard our brands and our industry here in Yorkshire. We need to protect
the quality and reputation of the textiles and apparel we make. We manufacture the best woollen cloth in
the world and DNA can be effective in helping us to combat the rising tide of counterfeit goods.”
Applied DNA demonstrated the ease of application of SigNature DNA to wool at each stage and proved
its ability to withstand different textile manufacturing processes, including dyeing, scouring, washing and
dry cleaning.
Silver Sensation
Sanitized AG is launching a distinct new
product - Sanitized Silver is an antimicrobial
finish that can be applied without a binder,
not only during the exhaust process but now
also during the padding process.
“This is good news for textile manufacturers
because delicate and stretchable fabrics can now
be protected against bacteria and odour by using
Sanitized Silver,” Darrell Burnette, the company’s
new business development manager for North
America, says. Developed and produced in
Switzerland, Sanitized Silver is based on silver salt
(not metallic silver), which is scientifically
recognised as having natural antimicrobial
properties.
As a result, when applied as a finish to fabric,
Sanitized Silver acts on the bacterial cell
membranes, which prevents their growth and
hinders the reproduction of the bacteria
responsible for the development of unpleasant
odours, offering optimal freshness and comfort.
Sanitized Silver also carries bluesign approval and
the Oeko-Tex 100 registration (class IIV).
Sustainable Clothing
Action Plan
A new action plan to make fashion more
sustainable and less environmentally
damaging was launched at the start of
London Fashion Week by Defra Minister
Lord Hunt. The Sustainable Clothing
Roadmap brought together over 300
organisations, from high street retailers
to designers and textile manufacturers,
to battle the environmental impacts of
‘throwaway fashion’.
Companies including wholesale blank
apparel brand Continental Clothing, Marks &
Spencer, Tesco and Sainsbury’s signed up to
take actions to make a significant difference
to the environmental footprint and social
inequalities that blight some of the
production and retail processes of consumer
fashion.
According to Defra, the clothing and textiles
sector in the UK alone produces around 3.1
million tonnes of CO2, two million tonnes of
waste and 70 million tonnes of waste water
per year - with 1.5 million tonnes of
unwanted clothing ultimately ending up in
landfill.
Action takers for the roadmap will be
concentrating on improving environmental
performance and improving traceability
across the supply chain. They will also
promote and raise awareness of sustainable
clothing.
56 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

Fattorini produces a winner Diary Dates 09
Experienced trophy maker Thomas
Fattorini has spoken out about the
huge challenge involved in
manufacturing the awards for the
inaugural Business Manager Awards
at the Workwear and Corporate
Clothing Show.
The company’s Ian Ainsworth told
director-e: “The awards have been
designed and developed to be totally
original and unique to the Workwear and
Corporate Clothing Show. For a high
profile presentation ceremony, the
awards need to be impressive and
prestigious-looking from a distance, and
the combination of crystal-clear spheres,
curves and crisp, sharp angles look
stunning under directed light. The ‘wow
factor’ is terrific.”
The Business Manager Awards were set
up to recognise the teamwork involved in
producing a uniform. Ian says that this is
reflected in the design of the awards.
“The three spiralling supports represent
the buying team, the supplier team and
the manufacturing team all working in
accord with each other towards a single
purpose, and also the three categories
of corporatewear, PPE and workwear.
The perfect sphere securely held at the
top represents the whole project
successfully accomplished and, of
course, the worldwide market.”
The awards were a huge challenge to
design and manufacture and Fattorini
says that the design really pushed the
envelope of what is technically possible.
“It all comes down to a team of highlyskilled
craftsmen developing suitable
moulds - casting, cutting, polishing,
curving and twisting each individual
component by hand to ensure every part
fitted and matched,” Ian says. “Everyone
I know who has seen them has had the
same reaction - absolutely fantastic
workmanship.”
High-profile trophies designed by
Fattorini include the prestigious Lonsdale
Belt boxing trophy and the awards for
the annual TV Awards.
APRIL 1-2
Workwear and Corporate Clothing Show
NEC Birmingham, UK
www.workwearshow.co.uk Email: emma@workwearshow.co.uk
APRIL 21-23
BAPCO Conference and Exhibition
Business Design Centre, Islington, London, UK
www.bapco.co.uk Email: l.mcphail@hgluk.com
NEWS
MAY 12-14
Safety and Health Expo
NEC Birmingham, UK
www.safety-health-expo.co.uk Email: dominic.pinfold@ubm.com
Durakit Workwear shows
off its bright side
RTG International, a specialist in the design and
manufacture of workwear for trade, has launched a new
high visibility range for its successful Durakit workwear
clothing brand. This follows the success of the brand in
over 200 DIY outlets across the UK.
Durakit provides a design-led working wardrobe featuring
durable, affordable and high performance clothing, which the
company says workers ‘want to wear’ rather than ‘have to wear’.
The new hi-vis range is all EN471: 2003 compliant, and features
12 trend-led products including trousers, fleeces, bodywarmers,
shorts and a trendy jeans jacket. The Brightskyn hi-vis polo shirt is
lightweight, fully breathable, easycare and harnesses the
performance characteristics of RTG’s Coolskyn technology. A high
performance fabric, Coolskyn controls body climate and provides
50+ protection from the sun.
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 57

NEWS
Lucky Spinning introduces yarns
designed for the 21st century
In keeping with the theme of sustainability at
this year’s Workwear and Corporate Clothing
Show, Lucky Spinning is showcasing its new
Lopil yarn, which it calls “the pioneering yarn
of 21st century Air-Vortex technology”.
With energy consumption 30% less compared to
any spinning technology available, Lucky Spinning
says that Lopil is a futuristic yarn with an ecofriendly
option and can be used for a variety of end
uses, including workwear, knitwear and
leisurewear. It improves fabric pilling performance
and provides better moisture wicking properties
and dimensional stability, thus giving the garment a
superior performance of up to 50 washes.
Spinning yarn with the vortex flow of compressed
air causes each fibre to spin towards the centre of
the yarn and become wrapped by other fibres.
This keeps the fibre firmly in the internal layers of
the yarn and prevents it from sliding, producing
spun yarn with the least hairiness.
Thailand-based Lucky Spinning is an
internationally accredited state-of-the-art
manufacturing plant of natural and synthetic ring
spun, open-end, vortex and specialty yarns.
Badgemaster challenges
buyers on price
Name badge supplier Badgemaster has invested in technology to help buyers cut costs
while increasing quality and service.
The company’s long-term investment in production and order processing technology - including a
new factory unit - means that all orders, however large or small, are “very quick and cost-effective to
complete”, with cost savings passed onto customers. Badgemaster is now inviting buyers to beat
their current deal by taking the Badgemaster price challenge. Badgemaster says that it
provides quick, no-obligation quotations, free samples and a ‘seamless’
transfer of supply to locations worldwide, with no minimum order,
contract or pre-payment, all backed by its ‘best price guarantee’.
“Lower cost for a better product is what our ‘price challenge’ is all
about,” Badgemaster’s John Bancroft says. “We’re so confident that
we offer unbeatable prices, product quality and delivery time that
customers transferring their supply to us can return their badges within
the first 30 days with nothing to pay if they don’t agree!”
I.S Enterprises
Launches New
Website
I.S. Enterprises, the Essex-based
supplier of promotional clothing
and corporatewear, has launched
a fresh and sophisticated website
for 2009.
www.isenterprisesintl.com has been
designed to be easy to use and
resourceful. Detailed product
information from all brands is easy to
locate and customers can choose to
browse by item category or by brand.
New functions include instant access
to detailed product information, sizes
and colours, and up-to-date pricing
information is available on every item.
New customers no longer need to
register for a trade account but can
immediately begin ordering.
The update follows the launch of
the I.S.Enterprises’ 2009
brochure, which introduced the
new Mantis product range.
And finally:
It’s your shoe calling
An Australian computer scientist has developed a mobile phone housed in a shoe. Paul
Gardner-Stephen got the idea from recent spy spoof Get Smart, in which bumbling agent
Maxwell Smart - played by Don Adams - used a shoe phone.
He says the gadget has aroused so much interest among the geek crowd that he’s considering
selling it online. Mr Gardner-Stephen, a post-doctoral fellow in bioinformatics at Adelaide’s Flinders
University, made the gadget as a prop for a church drama presentation that had a Get Smart theme.
He got a cobbler friend to embed a Motorola handset in the heel of one shoe and a Bluetooth
headset in the other.
“It’s surprising - your first thought is it’s completely impractical, but it’s actually not that bad,” he said.
“The phone rings, you slip off the shoe, you open the heel and press the button and you’re talking in
around the same time it would take to fumble in a bag and find the phone.”
To feature in this section, please send your news to catherine@director-e.com
To read more textile-related news stories visit www.director-e.com and
www.fabricdirector-e.com
58
58 www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk

See You Next Year at
the Ricoh Arena!
13 -14 April 2010
Next year’s Workwear and Corporate Clothing Show will bring
two shows under one roof as it also launches a trade-only
exhibition at its new home
The Workwear and Corporate Clothing
Show is nothing if not ambitious. After
all, following in the footsteps of others
who have tried and failed to put on a
successful UK exhibition for the
working garment industry was always going to
be a challenge. But the triumph of the inaugural
show soon cemented it as one of the industry’s
biggest events on the calendar and, this year, the
organisers built on this achievement by adding
the prestigious Business Manager Awards to
the two-day line-up. It is 2010, however, when
the most ambitious plans to-date will come to
bear fruit.
For the first time in the history of the industry,
organisers Corporate Clothes Show LLP will
open another exhibition to run at the same time
and in the same place as its existing Workwear
and Corporate Clothing Show exhibition. The big
difference is that this one will be for trade-totrade
business only.
Also dedicated to workwear, corporate clothing,
protective clothing and promotional casual wear,
Totally Trade Expo will take place in addition to
the existing Workwear and Corporate Clothing
Show at the event’s new home – the Ricoh Arena
near Coventry. For this occasion, the arena will
be split in two to house the exhibitions. Each
exhibition will be completely sectioned off with
separate entrances and only invited visitors will
be allowed entry to Totally Trade Expo.
Organiser Corporate Clothes Show LLP joint
managing director Lorne Cheetham says: “We
know there are a good number of potential
exhibitors out there who can only do business
with retailers, stockists and garment decorators,
etc. They are simply unable to sell to ‘end-users’,
so we need to add this extra, important element
to the show.”
Totally Trade Expo promises to be a worthwhile
visit for distributors, dealers and stockists of
work-related clothing, corporate uniforms,
promotional wear, garment decoration,
footwear and accessories. In light of this,
manufacturers, distributors, trade suppliers of
work-related garments and textiles, embroidery
machine suppliers and garment decorators
are being invited to take advantage of this
unique opportunity by booking their exhibition
stands now.
Lorne says: “The Ricoh Arena will be our
fabulous venue for both shows and is perfect for
the future growth potential of the event as a
whole. It’s able to offer us everything on site, with
a friendly venue team, a 6,000 square metre
exhibition hall – which can hold up to 8,000
people standing – a massive dining facility for the
awards and gala dinner, plus perfect suites for
the conferences and seminars – there’s even an
onsite hotel. The price is very competitive and we
have even slightly reduced the exhibition space
rates for 2010!”
Located at the heart of the UK motorway
network just off junction three of the M6 and with
Birmingham airport only 16 miles away, the site is
ideal for those attending from within the UK and
overseas. For those travelling by train, buses also
run every 12 to 15 minutes between Coventry
city centre and the Arena Shopping Park, right
next to the Ricoh Arena.
For those sceptical of the show’s plans to
expand during a recession, Lorne says: “We’re
not so much expanding the show as taking care
of the future growth of the existing Workwear and
Corporate Clothing Show by embracing the
demand for a ‘trade’ version of the existing
event. It’s our way of saying, ‘Come on – let’s get
through this global recession together’. We have
to come out of this the other side by investing in
the future and by being strong when other
companies may well be hiding their heads.”
To find out more information about
booking a stand at next year’s
Workwear and Corporate Clothing
Show and/or Totally Trade Expo,
please contact Lorne Cheetham.
Telephone: +44 1425 470 666 or Email:
lorne@workwearshow.co.uk
www.director-e.com www.fabricdirector-e.com www.workwearshow.co.uk 59