TALKIN' - University of Wisconsin - Green Bay

Student drills down on ‘S-commerce’
When UW-Green Bay students
displayed their work at April’s
undergraduate research fair at the
State Capitol, a poster by Lijun
Chen attracted attention.
Chen, a Business Administration
major from Shandong, China, is
exploring an emerging variant of
e-commerce — “s-commerce” —
that uses social media to leverage
relationships, gather data and
influence or make sales.
Helping hospital take own temperature
On a college campus and a hospital
campus, teams of UW-Green
Bay students help administrators
sift their options in waste-stream
efficiencies and energy savings.
At the University, student
researchers donned rubber gloves
and boots on Earth Day to pick
through dumpsters for trends in
recycling compliance.
Meanwhile, at Aurora BayCare
Medical Center, interns from the
Her experiment assessed the experience
of 270 students navigating a
site chosen at random from among
six possibilities: the corporate website
or Facebook page of Sony, HP
or Lenovo computers. She found
that social media still lags in overall
consumer trust, and the amount of
data collected doesn’t much affect
that trust. S-commerce sites need
to communicate concern for confidentiality
and integrity.
University have gathered data to
help the hospital reduce its energy
needs and waste.
The Aurora BayCare project
involving the students has resulted
in creation of both an “Energy
Team” and a “Green Team,” better
communication of sustainable success
stories to hospital employees,
and documentation and analysis of
waste-reduction efforts.
Where green is golden:
Recycling at Lambeau
When memories of the magical Super Bowl season of 2010 return
for one group of UW-Green Bay students, images of trash, dumpsters
and tailgate leftovers won’t be far behind.
And those memories should be entirely positive.
A team of interns from UW-Green Bay’s Environmental Management
and Business Institute (EMBI) spent much of the academic year
helping the Green Bay Packers assess and upgrade their game-day
recycling efforts at Lambeau Field.
With 70,000 fans in the bowl, thousands of tailgate parties in the
lot, and roughly 7 million tons of recyclables already collected on an
average Sunday, the project — still under way as of spring 2011 —
tackles an issue with plenty of upside. Economics Prof. John Stoll of
EMBI advised the students including Michelle Bartoleti (above).
RESEARCH TO WATCH…
HYDROGEN FUEL CELL — WITH A UW SYSTEM GRANT
UNDER THE DIRECTION OF CHEMISTRY PROF. MICHAEL
ZORN, STUDENT JESSE CAHILL IS TESTING PHOTOCATA-
LYTICS AND TITANIUM DIOXIDE AS A LOW-COST ALTER-
NATIVE TO PRECIOUS PLATINUM IN FUEL-CELL DESIGN.
May 2011
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