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TALKIN' - University of Wisconsin - Green Bay

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The Facebook Factor<br />

Top psych researcher teams with students on ‘status’ <strong>of</strong> learning<br />

Many college students are<br />

supremely confident in their<br />

abilities to tune out, shift<br />

attention and re-focus in the<br />

blink <strong>of</strong> an eye — to toggle<br />

back and forth, for example,<br />

between textbook and text<br />

messaging — while maintaining<br />

what they believe to be<br />

peak performance.<br />

UW-<strong>Green</strong> <strong>Bay</strong> Pr<strong>of</strong>. Regan<br />

Gurung, the reigning state pr<strong>of</strong>essor<br />

<strong>of</strong> the year and the 2011<br />

president <strong>of</strong> the National Society<br />

for the Teaching <strong>of</strong> Psychology,<br />

provides a more educated<br />

analysis.<br />

“The reality? We as humans<br />

cannot multi-task very efficiently,”<br />

Gurung states.<br />

He and his students take social<br />

media seriously. Three students<br />

this past semester pursued<br />

Facebook projects, and another<br />

five assisted Gurung on texting<br />

research.<br />

Nationally, academic studies<br />

are taking <strong>of</strong>f like “hits” on a<br />

viral video. (Gurung wasn’t<br />

the first pr<strong>of</strong>essor to observe<br />

a growing number <strong>of</strong> students<br />

texting and using Facebook<br />

during class, although in his<br />

case it was for a teacher generally<br />

regarded among his<br />

<strong>University</strong>’s most popular and<br />

engaging.)<br />

Still, research in some areas <strong>of</strong><br />

social media, such as Facebook<br />

and its potential impact on<br />

learning, is lacking.<br />

Gurung says there are clear<br />

positives. Facebook and other<br />

networking sites can increase<br />

brain activity, boost self<br />

esteem, and they have people<br />

reading now more than ever.<br />

The quandary for educators is<br />

how to adapt the technology<br />

to advance course topics and<br />

complement classroom learning,<br />

without aggravating multitasking<br />

overload.<br />

Karlie Martens, a senior psychology<br />

major, is trying to<br />

quantify the Facebook factor<br />

in an introductory course in<br />

which use <strong>of</strong> the class page is<br />

optional.<br />

“Facebook is an evolving feature<br />

in the class-<br />

room,” she says.<br />

“We are looking<br />

at how students<br />

use Facebook to<br />

relate to each<br />

other and their<br />

pr<strong>of</strong>essors, as<br />

well as how<br />

active the student<br />

is in their<br />

learning environment<br />

based<br />

on their use <strong>of</strong><br />

the class Facebook<br />

page.”<br />

It’s Gurung’s hope that such<br />

pages can be yet another tool<br />

for keeping students engaged<br />

in relatively large introductory<br />

Award-winning<br />

Pr<strong>of</strong>. Regan Gurung<br />

will speak at 1 p.m.<br />

Tuesday, May 17, in<br />

MAC Hall 204 in a<br />

free public program<br />

on the topic <strong>of</strong> social<br />

media and learning.<br />

courses. “Meeting students<br />

where they live, at all hours <strong>of</strong><br />

the day and night, should allow<br />

them to apply what they are<br />

learning in real time,” he says.<br />

Stephanie Freis, a junior psychology<br />

major, is researching<br />

online attitudes<br />

and usage.<br />

“We’re analyzing<br />

how perceptive<br />

students are on<br />

Facebook and<br />

how their interactions<br />

may be<br />

affected through<br />

the medium,”<br />

Freis says. “It is<br />

my hope that<br />

the research we<br />

are completing<br />

with Dr. Gurung<br />

somehow helps make a difference<br />

in the world… improving<br />

students’ experiences with<br />

technology while increasing<br />

consideration for others.”<br />

May 2011<br />

7

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