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Facts and figures Brief p - EnBW

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Group structure <strong>and</strong> business activity<br />

Multi-br<strong>and</strong> strategy<br />

<strong>EnBW</strong> pursues a synergetic multi-br<strong>and</strong> strategy. Each of the group’s<br />

br<strong>and</strong>s has a clearly defined role <strong>and</strong> addresses a specific target group.<br />

The br<strong>and</strong> strategies are closely aligned. Customer-orientation has the<br />

highest priority for <strong>EnBW</strong>.<br />

For industrial customers, we offer the closest-knit nationwide branch<br />

network in the industry. We offer retail customers a wide range of services.<br />

We supply energy to medium-sized companies <strong>and</strong> chains under the Watt<br />

br<strong>and</strong>.<br />

The NaturEnergie br<strong>and</strong> targets ecologically minded customers.<br />

The Yello br<strong>and</strong> targets private <strong>and</strong> commercial customers at a national<br />

level.<br />

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