Carly Wieland - Waipa District Council

11
international airports.
• The Central North Island is
a quality tourism destination
attracting over one million
visitors per annum.
• Proximity to a large
catchment area within a two
hour driving distance.
• Permanent customs,
immigration and quarantine
agencies.
• Flexible and efficient
terminal operation which
allows international flights to
be turned into domestic
flights without moving
aircraft.
• Simple terminal to facilitate
fast aircraft turnaround
times and improve on time
performance.
trans-Tasman traffic).
• HIA lacks the resources
structure to compete with
Auckland (i.e. lack of a
maintenance facility for large
aircraft and ground
equipment for wide body
aircraft)
• Business traffic is limited,
compared to Auckland.
• Limited ability for ‘hubbing’
of domestic traffic from
New Zealand onto long haul
flights to maximise load
factors.
• Limited brand awareness of
HIA as an international
airport within Asia.
• HIA does not have the same
quantity of duty-free
shopping and commercial
opportunities for passengers
compared to Auckland.
• Runway length currently too
short to facilitate long haul
wide body flights.
Opportunities Threats
External • Open jaw long haul
itineraries for South-East
Asian visitors (i.e. arrive HIA
and depart from CHC).
• Leverage off high brand
desirabilty of New Zealand
internationally.
• Position HIA as the LCC
airport of the North Island
and as an alternative to
Auckland.
• HIA’s ability to cater for
larger wide body aircraft.
• Aggressive marketing and
innovative business
practices to attract
additional sustainable
business.
• Auckland is significant as the
region’s main international
hub.
• Auckland has intentions to
construct a parallel runway
to greatly increase their
capacity to handle growing
international airline traffic.
• Some LCC airlines are still
focusing on building network
contribution and operating to
capital city ports.
• Airline ticket prices are likely
to continue to be much
cheaper ex Auckland and
this will continue to draw in
residents from the HIA
immediate catchment.