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� International Trade Fairs<br />
Meet VLB’s experts at<br />
trade fairs and conferences!<br />
In the same way that the VLB stand at the trade fair BRAU Beviale is an anchor for<br />
brewers and experts of the whole beverage industry, the booths at international<br />
conventions such as the annual Craft Brewers Conference or the EBC Congress are a<br />
regular contact point for the beverage sector.<br />
(WiK) Trade fairs and exhibitions offer a<br />
good opportunity to combine a lively<br />
exchange of knowledge with an informal<br />
chat, and always with the opportunity<br />
to illustrate the spoken word with<br />
text books, leaflets etc. Another advantage<br />
is to meet lots of colleagues from<br />
different countries and continents on<br />
just one business trip.<br />
In 2011 VLB Berlin took part at the Craft<br />
Brewers Conference in March in San<br />
Francisco, USA, the EBC Congress in<br />
Glasgow, UK, and at the BRAU Beviale<br />
in Nuremberg, Germany.<br />
Craft Brewers Conference<br />
The Craft Brewers Conference with<br />
3,900 members from the craft brewing<br />
community was joined by the VLB<br />
experts Dr. Roland Folz and Burghard<br />
Meyer. At the accompanying BrewExpo<br />
America®, the largest tradeshow in<br />
the US for the brewing industry, the<br />
VLB experts met friends and alumni<br />
of the institute at the booth and advised<br />
on the latest brewers courses and<br />
services. VLB Berlin will also take part<br />
in the Craft Brewers Conference from<br />
May 2 to 5, 2012 in San Diego. Roland<br />
and Burghard will arrange the 2 nd International<br />
VLB Alumni Meeting there as<br />
well (detailed information will follow:<br />
www.<strong>vlb</strong>-berlin.org/alumni)<br />
Fig. 1: Burghard Meyer (l.) and Roland<br />
Folz (r.) with friends of VLB Berlin<br />
EBC Congress<br />
The 2011 EBC Congress in Glasgow was<br />
a great success. Amongst the over 620<br />
delegates, high quality presentations<br />
and over 100 posters were also numerous<br />
VLB experts. The VLB booth<br />
was again a meeting point for the international<br />
brewing industry.<br />
Fig. 2: In a good mood. Roland Folz<br />
(VLB), Christian von der Heide (EBC)<br />
and Roland Pahl (VLB) (f. l.)<br />
BRAU Beviale<br />
VLB always has the largest stand at the<br />
trade fair BRAU Beviale in Nuremberg,<br />
Germany. VLB‘s specialists from all departments<br />
and research institutes provide<br />
information on all training courses<br />
and services which VLB Berlin offers<br />
to the whole beverage industry. VLB’s<br />
text books are available, in which “The<br />
Brewer’s Bible” (Wolfgang Kunze’s<br />
Technology Brewing & Malting) is the<br />
most famous. The booth’s meeting<br />
corner is often the place where large<br />
international projects and co-operations<br />
are planned, while the bar offers<br />
a fresh beer from Berlin and the open<br />
stand invites colleagues to more informal<br />
chats.<br />
Fig. 3: Always well-visited. VLB booth at<br />
BRAU Beviale 2010<br />
VLB presentations at conventions<br />
• MBAA Annual Conference in<br />
Minneapolis, USA: Roland Folz<br />
• EBC Congress, Glasgow, UK: Roland<br />
Folz, Leif-Alexander Garbe, Roland<br />
Pahl, Nils Rettberg, Thomas Tyrell,<br />
Michael Voetz<br />
• WDSC: Nina Baumjohann<br />
• European Congress of Chemical<br />
Engineering, Berlin, Germany: Stefan<br />
Castritius<br />
VLB exhibitions in 2012<br />
• 2 to 4 May 2012: Craft Brewers<br />
Conference in San Diego, USA<br />
• 28 July – 1 August 2012: World<br />
Brewing Congress in Portland,<br />
USA<br />
• 19 to 22 September 2012: China<br />
Brew, Beijing<br />
• 6 to 8 November 2012: drinktechnology<br />
India<br />
• 14 to 16 November 2012: BRAU<br />
Beviale Nuremberg, Germany<br />
Brauerei Forum – VLB International 2011<br />
tRaining & eVents<br />
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