The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
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Rationalization<br />
Although the forces <strong>of</strong> <strong>rationalization</strong> and<br />
capitalism are separate, Ritzer writes, they<br />
are also very much intertwined. Pr<strong>of</strong>it<br />
provides a motive for millions <strong>of</strong><br />
entrepreneurs (and wannabes) to adopt<br />
technologies and techniques that can lower<br />
the costs <strong>of</strong> producing, delivering, or selling<br />
products or service to consumers.
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