The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
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Rationalization<br />
Ritzer also points out that <strong>rationalization</strong> is<br />
driven by our cultural value system, that<br />
is, <strong>rationalization</strong> and its drive for<br />
efficiency has come to be seen as a<br />
value in-and-<strong>of</strong>-itself.