The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
The rationalization of consumption - faculty.rsu.edu
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Rationalization<br />
<strong>The</strong> concept <strong>of</strong> <strong>rationalization</strong> was developed<br />
by Max Weber. It is the application <strong>of</strong> logic,<br />
observation, and science to achieve<br />
desired ends. <strong>The</strong> major characteristics <strong>of</strong><br />
the process are efficiency, predictability,<br />
calculability, and control.