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The rationalization of consumption - faculty.rsu.edu

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Rationalization<br />

<strong>The</strong> concept <strong>of</strong> <strong>rationalization</strong> was developed<br />

by Max Weber. It is the application <strong>of</strong> logic,<br />

observation, and science to achieve<br />

desired ends. <strong>The</strong> major characteristics <strong>of</strong><br />

the process are efficiency, predictability,<br />

calculability, and control.

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