MKT 252 COURSE TITLE - Augsburg College
MKT 252 COURSE TITLE - Augsburg College
MKT 252 COURSE TITLE - Augsburg College
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Principles of Marketing<br />
<strong>MKT</strong><strong>252</strong> - Spring 2007<br />
Date<br />
In-class Activities<br />
January Course Overview<br />
11 Assignments/Teams<br />
Marketing Definition/Marketing<br />
Process<br />
Marketing Plan Overview<br />
January Customer Relationships<br />
25 Marketing Strategy<br />
Buyer Behavior/Segmentation<br />
Case Analysis<br />
Marketing Plan Discussions<br />
Current Events<br />
Quiz<br />
February Marketing Environment<br />
1 Market Research<br />
Competitive Advantage<br />
Case Analysis<br />
Marketing Plan Discussions<br />
Current Events<br />
Mid-term Exam<br />
February Branding, Pricing, Positioning<br />
15 Product Development<br />
Case Analysis<br />
Marketing Plan Discussions<br />
Current Events<br />
Quiz<br />
February Distribution, Communications,<br />
29 Advertising, Sales,<br />
Marketing Plan Discussions<br />
Current Events<br />
Quiz<br />
March 14 Ethics, Globalization, Digital<br />
Issues<br />
Marketing Plan Discussions<br />
Current Events<br />
Quiz<br />
March 28 Class Presentations of Marketing<br />
Plan<br />
Reading Assignments Due<br />
None None<br />
Chapters<br />
1, 2, 5, 6,<br />
& 7<br />
Chapters<br />
17, 3, & 4<br />
Chapters<br />
8 – 11<br />
Chapters<br />
12 – 16<br />
Chapters<br />
18 - 20<br />
-Victoria’s Secret p.<br />
156<br />
Written Analysis due<br />
-Sony Case p. 248<br />
Be prepared to<br />
discuss<br />
-Converse Case<br />
Written Analysis due<br />
-Marketing Plan<br />
sections 2 and 3 due<br />
-Burger King Case<br />
Discussion<br />
-Marketing Plan<br />
sections 4 and 5 due<br />
-Completed Written<br />
Marketing Plan Due
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