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Imaging 12 - Fujifilm Graphic Systems

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COLOUR MANAGEMENT case study – GBM Group<br />

RGB suits GBM<br />

Manchester’s leading visual communications company is meeting exacting<br />

quality demands with a <strong>Fujifilm</strong> Lanovia Quattro scanner and ColourKit.<br />

“ColourKit Profile<br />

Maker is an excellent<br />

piece of software.<br />

We are amazed at its<br />

low cost.”<br />

Steve Wilks, imaging services manager,<br />

GBM Group<br />

B<br />

ecause of increasing workload at visual<br />

communication services company GBM, a<br />

new high quality scanner was needed to<br />

ensure that production for a range of clients<br />

could continue smoothly, but it was also<br />

necessary to have one that would fit into the<br />

RGB workflow that GBM uses.<br />

“We work in RGB because so many of the<br />

output routes that we support are RGB,” explains<br />

imaging services manager Steve Wilks.<br />

“Broadcast video, transparency, movies, Web<br />

sites and on-screen presentations all use RGB; it’s<br />

only print that needs CMYK.”<br />

The GBM workflow involves scanning to<br />

colour profiled RGB for output to a variety of<br />

devices that use different colour spaces –<br />

transparency film recorders (RGB), a large format<br />

Raster <strong>Graphic</strong>s inkjet printer (CMYK), a Durst<br />

Lambda large format photographic printer (RGB,<br />

but not the same as for transparency output) and<br />

of course normal print repro (CMYK). It was<br />

important to get the best possible colour match<br />

across all these, so robust colour management<br />

was a key factor when looking at a new scanner.<br />

Fast and accurate<br />

The scanner that best fitted the bill was the<br />

<strong>Fujifilm</strong> Lanovia Quattro, offering the image<br />

24 <strong>Imaging</strong> <strong>12</strong> autumn 2002<br />

quality and productivity needed to meet GBM’s<br />

needs, together with the sophisticated<br />

capabilities of <strong>Fujifilm</strong> ColourKit for ICC profile<br />

creation, editing and colour space conversion.<br />

“<strong>Fujifilm</strong>’s ColourKit software was a key<br />

factor in our decision,” confirms Wilks. “We liked<br />

the technology, the way it worked. ColourKit<br />

Profile Maker is an excellent piece of software.<br />

We use it to create about 90 per cent of our<br />

profiles and are amazed at its low cost compared<br />

to the software we were using previously.”<br />

All the major in-house output devices listed<br />

above are profiled using ColourKit, as well as the<br />

Lanovia Quattro scanner. Colour-calibrated<br />

monitors and controlled colour temperature<br />

lighting are used in the creative and imaging<br />

studios to ensure consistency of results between<br />

output media. Staff at GBM scan originals to<br />

produce profiled RGB images; these are then<br />

converted in ColourKit or Adobe Photoshop<br />

using the appropriate output profiles to produce<br />

colour-managed files for output on each device.<br />

Any further tweaks required for a particular<br />

output instance will be done in that device’s<br />

colour space. This way the original master scan is<br />

preserved untouched so that any number of<br />

subsequent versions may be produced for output<br />

on any of the profiled devices.<br />

self, especially as profiling proofers is even<br />

more complex (see below). There are<br />

specialist consultants who can perform the<br />

profile creation task for you, leaving you<br />

with the profiles you will need. If you’re a<br />

small design firm or repro house with only<br />

a few monitors or proofers this might be<br />

the better route. For bigger agencies or<br />

repro facilities it may be more cost effective<br />

and convenient to buy the equipment<br />

and do the profile generation in-house;<br />

the ability to offer your customers ICC<br />

profiles for your output devices, whether<br />

proofers or presses, will increasingly be an<br />

advantage in winning new business. Offering<br />

profile-making services could even be<br />

an interesting new business opportunity.<br />

Another issue with monitor profiling is<br />

that to get any kind of accurate softproofing<br />

the monitor’s colour temperature<br />

needs to be set to 5500 K which makes<br />

‘white’ look like a dingy yellow. Although<br />

we’re used to the idea that the brilliant<br />

images we see on computer screens lose<br />

something by the time they make it into<br />

print, it’s still a bit of a shock to see that<br />

effect on screen.<br />

You don’t absolutely have to do this.<br />

Provided that you have a profiled proofer<br />

available on which to base accurate colour<br />

decisions you can choose to set your<br />

monitor as you prefer it; providing you<br />

don’t keep changing it, you’ll get used to<br />

the difference between screen and proof<br />

and be able to make allowances while<br />

working on screen, in much the same way<br />

that we all got used to the difference<br />

between Cromalins and the final print.<br />

There is also the view that screen-based<br />

soft proofing can’t be completely reliable<br />

because screens emit light while proofs<br />

and printed pages reflect it (and of course,<br />

viewing conditions affect both, though not<br />

necessarily in the same way).<br />

Proofers and presses<br />

This is where profile generation gets quite<br />

a bit more difficult. From a supplied file<br />

you have to print out a test sheet on your<br />

proofer. For press profiling, the plates<br />

have to be made via film output or CTP,<br />

whichever you intend to use. Your film- or<br />

platesetter will need to be properly<br />

calibrated (and kept that way) and your<br />

processing needs to be within proper<br />

tolerances as well. Then you print the job<br />

on the machine you want to profile.<br />

Once you’ve made your test prints<br />

you’ll need a spectrophotometer to<br />

measure the results and feed them into

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