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penetration rates are often used to structure ICT policy and to attract investment.” This further means that Internet user data is important to economic growth. There is another role that technology plays in Africa as far governments are concerned, and that is governance. Will Mutua, from Kenya, in his contribution titled “The Influence of Technology in Governance in Africa” makes the point that technology, led by the Internet, is giving “power to the people” and assisting with governance by helping the citizens hold the politicians accountable given the amount of information they have at their fingertips. Mobile Phones and Advertising Opportunities It goes without saying that most of the African continent develops for “mobile first” rather than the desktop / laptop with possibly South Africa being the only exception. Most Africans interact with the Internet for the first time on their mobile phones, as such, the mobile phone presents great opportunities for businesses to advertise directly to the consumer. Jonathan MacDonald from England contributes his perspective on Mobile Advertising and Marketing as he curiously points out how advertisers up to this day value “reach” over “specificity” despite the fact that mobile phone increase the chances of “specificity” and reaching the right potential customers with a very low margin of error. His insight, although using examples from the United Kingdom, is relevant for Africa given the proliferation of mobile phones and the mobile Internet. Jon Hoehler, from South Africa, concludes the contributions by offering his advice on how to set off in mobile advertising in Africa. He starts with SMS based examples right up to mobile internet and app based advertising.
Community Connectedness as a Competitive Advantage “Unity is strength, division is weakness” ― Swahili Proverb ERIK HERSMAN (Kenya) In the last couple weeks (November 2012) I’ve had the opportunity to be in Nigeria (Maker Faire Africa), followed by South Africa (AfricaCom). Along with Kenya, these countries represent the biggest technology countries on the continent. They are the regional tech hub cities at this point in Africa. In both places I was struck by how different each country is, and the challenges and opportunities that arise due to the technology community’s connectedness, regulatory stance and local entrepreneurship culture. The Kenyan tech community in the iHub (Nairobi, Kenya)( Image Credit: whiteafrican.com)
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