2013 - Strassenverkehrstechnik Online

1_US-7-2012_SVT + STA titel 2007 06.07.12 07:52 Seite 1
63. Jahrgang Juli 2012
Media-Informations 2013
description of the title page 2–3
editorial programme and schedule page 4–5
rate card No. 43, from 1.10.2012 page 6–7
format and technical specifications page 8–9
title portrait page 10
circulation- and distribution analysis page 11
chart 3-L page 12
Marktplatz Straßenwesen page 13
media-informations online page 14
sales and service team page 15
publishing company programme: trade press page 16
Organ der Forschungsgesellschaft für Straßen- und Verkehrswesen, der Bundesvereinigung der Straßenbau- und Verkehrsingenieure und
der Österreichischen Forschungsgesellschaft Straße · Schiene · Verkehr
Straße
Autobahn
und
Bitumenprüfung
Charakterisierung
bitumenhaltiger
Bindemittel
Asphaltbefestigungen
Alterung und
Schichtenverbund
Gesteinskörnungen
Beurteilung
der Festigkeit
Straße und Autobahn
target audience:
Decision-maker in
– road construction enterprises
– road and administration
at municipal, state and federal
level
– planning- and engineering
offices
– universities
circulation:
total qualified 6 490 copies
www.strasse-und-autobahn.de
Trade journals in the Kirschbaum Verlag
7
1_US_4-2012_SVT + STA titel 2007 03.04.12 08:39 Seite 1
56. Jahrgang April 2012
Organ der Forschungsgesellschaft für Straßen- und Verkehrswesen, der Bundesvereinigung der Straßenbau- und Verkehrsingenieure und
der Österreichischen Forschungsgesellschaft Straße · Schiene · Verkehr
Straßenverkehrstechnik
Lichtsignalanlagen
Qualitätsanalysen
im laufenden
Betrieb
Schadstoffemissionen Arbeitsstellen
Lkw-Führungs- Truck Mounted
konzepte
Attenuators
4
Straßenverkehrstechnik
target audience:
Decision-maker in
– planning- and engineer’s
offices
– street- and traffic management
at municipal-, land and
national level
– traffic management
– university
circulation:
total qualified 3 445 copies
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
www.strassenverkehrstechnik-online.de
1_US_4-2012_SVT + STA titel 2007 03.04.12 08:39 Seite 1
56. Jahrgang April 2012
Organ der Forschungsgesellschaft für Straßen- und Verkehrswesen, der Bundesvereinigung der Straßenbau- und Verkehrsingenieure und
der Österreichischen Forschungsgesellschaft Straße · Schiene · Verkehr
Straßen-
verkehrstechnik
Psychologische Erkenntnisse
Regelbefolgung –
Ein Modell der
Einflussgrößen
Empirische Untersuchung
Verkehrsunfälle –
Wie die Medien unsere
Risikowahrnehmung
beeinflussen
Fahrverhaltensbeobachtung
Naturalistic Obser -
vation: Neue Methode
unterwegs
Erfahrungsbericht
Verbesserung der
Verkehrssicherheit
in Ägypten
Lichtsignalanlagen
Qualitätsanalysen
im laufenden
Betrieb
Heft 2/2012 · 58. Jahrgang · G 12441 F · ISSN 0044-3654 · www.zvs-online.de
Zeitschrift für
Verkehrssicherheit
ZVS Zeitschrift
für Verkehrssicherheit
target audience:
– psychologists
– medical scientist
– engineers, laywers in science,
research, administration and
practise
circulation:
total qualified 1 080 copies
Nachhaltigkeit
Emissionshandel
und Joint
Implementation
2013
Ruhender Verkehr
Parkraum -
management
Betriebsdienst
Privatisierter
Betriebsdienst
www.kirschbaum.de
Professional publishing company for traffic and technology
56. Jahrgang August 2012
Schadstoffemissionen
Lkw-Führungskonzepte
1_US_8-2012_2_SVT + STA titel 2007 06.08.12 14:04 Seite 1
Organ der Forschungsgesellschaft für Straßen- und Verkehrswesen, der Bundesvereinigung der Straßenbau- und Verkehrsingenieure und
der Österreichischen Forschungsgesellschaft Straße · Schiene · Verkehr
Straßen-
verkehrstechnik
4
Arbeitsstellen
Truck Mounted
Attenuators
www.strassenverkehrstechnik-online.de
www.strassenverkehrstechnik-online.de
8
Special object:
Marktplatz Straßenwesen
is a reference book of enterprises
and people who have material
power demand or official power
demand in the areas of Road
construction and traffic technology.
Distribution about both technical
journal „Straße und Autobahn“
and „Straßenverkehrstechnik“.
circulation: 14 000 copies

10 reasons why it is worth advertising
in “Straßenverkehrstechnik”!*
1
6
Here your
advertisements
get noticed!
The average reading
time for one issue
is 37 minutes
Image advertisement
that
has a long-lasting
effect!
The journal and
separate articles are
archived to a great
extent
2
7
Credibility
and trust are
important!
It’s respectability,
competence and being
up-to-date is confirmed
by receiving high
evaluations
Solvent readers
with demands!
Readiness to invest
in traffic technology
is very high
and widely spread
3
8
The readers
have decided!
When comparing
other trade journals
almost 2/3 of readers
could not do without
“Straßenverkehrstechnik”
What the boss
reads!
Those who receive
“Straßenverkehrstechnik”
are mainly
in executive position.
4
9
Interesting
information is
readily passed on
(3.1 readers
on average)!
The widest range
of readers is approx.
12 000 readers
The boss makes
the decisions!
Decision-making
authority is high
amongst the readers
5
10
Advertisements?
The readers like
them!
The readers of
“Straßenverkehrstechnik”
have a good
attitude towards
advertisements
It’s all in the mix!
The target group
consists of decisionmakers
from the
business, administration
and science
sectors
(more about this in the readership analysis, see below and on page 11)
Contents B2B-Decider-Analysis
Technical papers (current state of technology)
All technical papers are scientific compositions.
They convey the current state of the technology
and research on
n traffic planning
n traffic management
n traffic safety
n traffic technology
Technical information
n technical control equipment
n notices of the BASt
n events
n literature
Market and practice (product overview)
In every issue there is also an additional special section
dealing with specific product segments (see subject plan,
category: special).
Additionally, product information irrespective of subject is
published (category: up-to-date traffic engineering).
* All information is based on the results of the Readership Analysis 2011,
which are sent to you by email: e.kozur@kirschbaum.de.
Utilisation of business media
(or trade press or professional media)
The Deutsche Fachpresse carried out a survey B2B-Decider-
Analysis 2010 aimed at studying professional Deciders behaviour
habits using B-to-B media. The following question was
addressed: Which sources of media were utilised and for which
reasons? Conclusion: Business journals are the driving force for
professional Deciders. They give them the necessary orientation
in B-to-B information and decision-making processes!
Which sources of information were utilised
professionally in the past 12 months?
Business journals 85 %
Manufacturer Websites 71 %
Sales force 68 %
Direct mail 67 %
Online business media 57 %
Trade fairs 49 %
Business media total* 91 %
* Business journals and/or online business media
85 % of professional Deciders utilise business journals
We would be pleased to send you the complete Analysis.
Just send a short email to: e.kozur@kirschbaum.de
2–3 description of the title

Organ of the
FGSV, Cologne
FSV, Vienna
BSVI, Hanover
4 x yearly: announcement
of IVSt, Bad Sachsa
Media-
Informations
2013
Editorial
programme
and scheduleT
Kirschbaum Verlag GmbH · Siegfriedstraße 28 · 53179 Bonn · Tel. (0228) 95453-0 · Fax 95453-37 · E-Mail: anzeigen@kirschbaum.de
Issue publication
date
closing
date/
copy date
1 14.01.2013 14.12.2012 Traffic models,
Public transport,
Road planning
2 14.02.2013 14.01.2013 Traffic steering,
Traffic safety,
Winter service
3 11.03.2013 14.02.2013 Traffic management,
Street equipment,
Protection of environment
Issue of Deutschen
Straßenausstattertag
4 12.04.2013 14.03.2013 Barrier-free traffic grounds,
Traffic signal
5 13.05.2013 15.04.2013 Traffic safety,
Local roads,
Landscaping
6 11.06.2013 13.05.2013 Telematics,
Road safety,
Parking rationing
Trade Fair Messe Parken
7 12.07.2013 13.06.2013 Traffic steering,
Road planning,
Traffic safety
8 13.08.2013 15.07.2013 Traffic steering,
Traffic emissions,
City planning
9 11.09.2013 12.08.2013 Road operators,
Street equipment,
Issue of road maintenance
and Trade Fair Intergeo
The publication and order of the subjects can be changed for editorial reasons
*) You can deliver digital artwork still at the latest one week after deadline.
Editorial Schedule Market and practice Organisation
Traffic models
10 14.10.2013 16.09.2013 Traffic planning,
Traffic management,
Road design
11 13.11.2013 14.10.2013 Traffic analysis,
Traffic Safety,
Finance management
12 13.12.2013 13.11.2013 Non motorized traffic,
Assessment of traffic grounds,
Traffic signal
Special: Traffic control an safety
technology in tunnels
Trade fair/
Convention
14.–19.01. BAU, München
Special: Winter service • Information from IVSt 25.–26.02. Symposium
„Verkehrssicherheit von
Straßen“, Weimar
05.–06.03. Erd-und Grundbautagung,
Bamberg
Special: Street furniture, restraint
systems, road markings, road signs
Special: Barrier-free traffic grounds • Information from the Federal
Agency for Road Traffic (BASt)
18.–19.03. Symposium „Verkehrssicherheit
von Straßen“,
Wuppertal
20.–21.03. Deutscher Straßenausstattertag,
Potsdam
20.–21.03. Kolloquium „Luftqualität“,
Bergisch Gladbach
15.–16.04. Kolloquium „Kommunale
Straßen“, Erfurt
15.–21.04. bauma, München
23.–26.04. WASSER BERLIN
INTERNATIONAL, Berlin
Special: Traffic monitoring • Information from IVSt 14.–15.05. Asphaltstraßentagung,
Düsseldorf
Special: Urban and street lighting
Special: Parking rationing
Special: Mobile protection walls
(steel and concrete)
Special: Concrete protection walls • Information from IVSt
Special: Road maintenance service,
street winter service
Special: Road markings
Special: Steel protection crashbarriers
In every issue you can find under the topic “market and practise” also the rubric “Traffic technology today”.
Special: Security at road works,
software, slocking technology traffic
signal
• Information from the Federal
Agency for Road Traffic (BASt)
• Information from IVSt
• Information from the Federal
Agency for Road Traffic (BASt)
03.–05.06. „eata2013“, 5 th international
Conference of the
European Asphalt Technology
Association, Braunschweig
06.–07.06. Landschaftstagung,
Biberach
19.–20.06. Parken, Wiesbaden
12.–17.09. NordBau,
Neumünster
17.–18.09. Kolloquium
Straßenbetrieb, Karlsruhe
19.–20.09. Betonstraßentagung,
Karlsruhe
08.–10.10. INTERGEO, Essen
15.–18.01.2014 DEUBAUKOM,
Essen
15.–17.01.2014 Tiefbaumesse
INFRATECH, Essen
4–5 editorial programme and schedule

1 Prices and formats (all prices in Euro plus VAT)
Size
Format/Type area
width × hight in mm
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
Format with bleed
width × hight in mm*
Media-
Informations
2013
basic rate
s/w
basic rate
2 colours
Rate card
No. 43
Effective, 1st October 2012P
basic rate
3 colours
basic rate
4 colours
1/1 page 185 × 260 210 × 297 2 170,– 2 520,– 2 870,– 3 230,–
3/4 page horizontal
vertical
2/3 page horizontal
vertical
1/2 page horizontal
vertical
1/3 page horizontal
vertical
1/4 page horizontal
2 column
vertical
1/8 page horizontal
2 column
vertical
185 × 192
138 × 260
185 × 172
122 × 260
185 × 128
91 × 260
185 × 84
58 × 260
185 × 64
91 × 128
44 × 260
185 × 32
91 × 64
44 × 128
210 × 189
152 × 297
210 × 169
133 × 297
210 × 146
104 × 297
210 × 106
70 × 297
210 × 86
104 × 146
53 × 297
210 × 54
104 × 86
60 × 146
1 670,– 2 050,– 2 430,– 2 820,–
1 440,– 1 830,– 2 210,– 2 600,–
1 100,– 1 460,– 1 810,– 2 170,–
720, – 1 010,– 1 300,– 1 580,–
550, – 810,– 1 070,– 1 330,–
290,– 420,– 550,– 680,–
2nd cover 185 × 260 210 × 297 2 300,– 2 650,– 3 000,– 3 350,–
3rd cover 185 × 260 210 × 297 2 180,– 2 530,– 2 900,– 3 240,–
4th cover 185 × 260 210 × 297 2 430,– 2 790,– 3 150,– 3 500,–
front page 175 × 175 only neutral figure 3 800,–
*plus 3 mm trim per trimmed edge
prices for trim size see page 8.
tvA: 3445 copies
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
2 Additons:
Colours
The colour surcharges apply for additional colours,
printed according to the European scale (CMYK) E 670,–
Ad formats
Gutter bleed: E 400,–
Bleeding advertisement over type area: E 240,–
3 Discounts:
Acceptance within a year
(Starting with appearance of the first advertisement)
Frequency discount Volume discount
3 insertions 5 % 2 pages 5 %
6 insertions 10 % 4 pages 10 %
12 insertions 15 % 6 pages 15 %
18 insertions 20 % 12 pages and more 20 %
Multi-year contracts on request.
Combination
Special rate in combination with “Straße und Autobahn” and
“Straßenverkehrstechnik”: 10 % discount (condition identical size & colour
in the same month)
4 Classified advertisements:
Single column millimetre rate for
Commercial ads (= 44 mm width/4 column) each mm E 2,50
Commercial ads (= 58 mm width/3 column) each mm E 3,30
Job vacancies each mm E 2,50
Situations wanted each mm E 2,00
Private ads each mm E 2,30
Other sales/bid each mm E 2,50
Miscellaneous ads each mm E 2,50
Box number fee incl. Postage: E 11,30
Media-
Informations
2013
5 Special ad forms:
Bound insert
(The weight of insert not to exceed 160 g) saddle- perfect
stitched binding
2-pages = 1 sheet of paper – E 3 860,–
4-pages = 2 sheet of paper E 4 300,–
2-pages = 1,5 sheets of paper E 3 860,–
Publication trim size 213 mm width, 303 mm height, please fold sheet of paper,
if the insert is multilateral and send plus 200 copies for technical allowance
Loose insert, max. size 205 x 290 mm (not discountable)
price up to 25 g price per thousand € 300,– incl. Postage
price up to 50 g price per thousand € 445,– incl. Postage
Advertising material
Glued-in postcards price per thousand € 130,–
CD-ROM on request
Prospect/commercial sample on request, after sight of a sample.
Only in combination with a full pages-ad (price see above).
6 Contact:
Kirschbaum Verlag GmbH
Siegfriedstraße 28, 53179 Bonn
www.kirschbaum.de
Telefon (02 28) 9 54 53-26, -23, -24, -46, -25
Telefax (02 28) 9 54 53-37
E-Mail anzeigen@kirschbaum.de
Rate card
No. 43
Effective, 1st October 2012P
7 Terms of payment:
Bank account
Postbank Köln (BLZ 37010050), Konto-Nr. 227620505
IBAN DE 22 37010050 0227 6205 05 S.W.I.F.T. PBNKDEFF 370
21 days after invoice date, no discount. If repaid 2 % discount
USt-Ident-N°. DE 122272691
6–7 prices

Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
Media-
Informations
2013
Format/Type area (Width x Height in mm), black/white prices Format with bleed (Width x Height in mm plus trim
per trimmed edge), black/white prices
1 4 740,– 1 2 170,– 1 1 670,– 1 1 670,–
1 4 980,–
2/1 page with gutter bleed 1/1 page 3/4 page height 3/4 page width
396 x 260 mm 185 x 260 mm 138 x 260 mm 185 x 192 mm
2/3 page height 2/3 page width 1/2 page height 1/2 page width 1/3 page height
122 x 260 mm 185 x 172 mm 91 x 260 mm 185 x 128 mm 59 x 260 mm
1/3 page width 1/4 page column 1/4 page height 1/4 page width
185 x 84 mm 91 x 128 mm 44 x 260 mm 185 x 64 mm
Please send motive with gutter bleed separatly. Issues with perfect binding: plus 3 mm overlap.
Additional Information
for digital printing
material
Rate Card No. 43
effective, 1st October 2012P
1 2 410,–
2/1 page with gutter bleed 1/1 page 3/4 page height 3/4 page width
420 x 297 mm 210 x 297 mm 150 x 297 mm 210 x 189 mm
1 1 440,– 1 1 440,– 1 1 100,– 1 1 100,– 1 720,– 1 1 680,– 1 1 680,– 1 1 340,– 1 1 340,– 1 960,–
2/3 page height 2/3 page width 1/2 page height 1/2 page width 1/3 page height
135 x 297 mm 210 x 169 mm 103 x 297 mm 210 x 146 mm 70 x 297 mm
1 720,– 1 550,– 1 550,– 1 550,– 1 960,– 1 790,– 1 790,– 1 790,–
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
1 Magazine size: 210 mm width × 297 mm height, DIN A4
untrimmed format: 213 mm width × 303 mm height
Type area: 185 mm width × 260 mm height
4 columns each 44 mm width
3 columns each 58 mm width
2 Printing specifications/
mechanical requirements: Offset print, saddle stitching
3 Data transfer: Email: anzeigen-druckunterlagen@kirschbaum.de
for queries: Tel.: +49 (0) 2 28/9 54 53-23
4 Data file: We recommend the delivery of PDF/X-3 files. Open
files like In Design, Quark Xpress etc. are possible.
All data must be ready for printing and all fonts
are embedded. Halfton Images require a minimum
resolution of 300 dpi, line art = 600 dpi.
5 Colours: Print colours (CMYK) = ISO 12647-2 (PSO), special
colours are possible.
For conversion and control of color space (ICC color
management), reference is made to standard ECI
offset profiles (free reference „ECI_Offset_2009“ at
www.eci.org).
6 Proof: Colour proofs are “Medienstandard Druck” (bvdm).
Digital proofs must contain the”FOGRA Medienkeil”
(extra charge). This you can order by www.fogra.org.
Proof sheets must have an official Color control bar.
7 Data archiving: Data are being archived, unmodified ads can be
used. A guarantee that the data are reproduced
correctly is not given.
1 1 910,– 1 1 910,–
1/3 page width 1/4 page height 1/4 page width 1/4 page column
210 x 106 mm 57 x 297 mm 210 x 86 mm 103 x 146 mm
Media-
Informations
2013
Formats and
technical specificationsF
8 Warranty obligations: Upon delivery of incomplete or incorrect data
(text, colours, images), we assume no liability for
the print result. Each extra processing of files
(sent incorrectly, incomplete or defect data) will be
charges separately. This also applies to additional
composition- and reproduction work, and for the
creation of incorrect proofs.
9 Contact: Dieter Sturm, deputy and advertising administration,
Tel. (0228) 9 54 53 - 23
8–9 formats and technical specifications

Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
1 Title: Straßenverkehrstechnik
2 Short characterization: “Straßenverkehrstechnik” is the scientific technical
journal to research set of rules and use of the traffic
management (Traffic planning, traffic steering and
traffic control) The trade journal is directed at the
decision-makers in business, administration and science
sectors. Beside the scientific articles the column „market
and practise” rounds with information from industry
and trade.
3 Target group: Decision-maker in planning- and engineering offices,
road and administration at municipal, state and federal
level, traffic management, universities. More information
you will find in the reader-structure-analysis.
4 Frequency of
publication: monthly (12 issues per year)
5 Format: DIN A4
6 Year of publication: 43 nd year 2013
7 Subscription cost: Annual subscription rate
Inland E 114,10 (7 % VAT) ⎫
Foreign countries E 121,50 (without VAT) ⎬ incl.
single copy E 9,50 (7 % VAT) ⎭ pack./post.
8 Institution: Straßenverkehrstechnik is Organ of the Forschungsgesellschaft
für Straßen- und Verkehrswesen e.V. (FGSV),
Cologne, the Bundesvereinigung der Straßenbau- und
Verkehrsingenieure e.V. (BSVI), Hanover, and the
Forschungsgesellschaft Straße, Schiene, Verkehr (FSV),
Vienna.
9 Memberships: IVW, FGSV
10 Publishing House: Kirschbaum Verlag GmbH
P.O. Box 210209, 53157 Bonn
Siegfriedstr. 28, 53179 Bonn
+49 228 9 54 53-0
+49 228 9 54 53-27 (Reception)
www.kirschbaum.de
11 Publisher: Forschungsgesellschaft für Straßen- und
Verkehrswesen e.V. (FGSV), Cologne
1 Circulation control:
2 Analysis of circulation: Average circulation within one year
(from July 1 st 2011 until June 30 th 2012)
Printed copies: 3 608
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
Total qualified circulation 3 445 therefore abroad: 379
Total net paid circulation: 1 839 therefore abroa 235
– subscribed copies: 1 418 therefore copies for members: 201
– Sale by retail: – (BSVI-members)
Other Sales 390 (FGSV-members)
Free copies: 1 606
Remainder, file and 163
checking copies:
3 Geographical circulation analyses:
Quote of real circulationed
press run
Economic area % copies
Inland 89,0 3 066
Foreign Countries 11,0 379
Total qualified circulation 100,0 3 445
Media-
Informations
2013 Size
Analysis1
12 Advertising office: Volker Rutkowski (Advertising manager)
Dieter Sturm (Deputy)
+49 228 9 54 53-23
E-Mail: d.sturm@kirschbaum.de
Elisabeth Kozur
+49 228 9 54 53-26
E-Mail: e.kozur@kirschbaum.de
13 Editorial departments: Dipl.-Ing. Hans Walter Horz, Bergisch Gladbach
(Editor-in-Chief), Manuela Faßbender, Brühl;
Market and practise: Volker Rutkowski,
E-Mail: v.rutkowski@kirschbaum.de
14 Size analysis 2011 = 12 issues
Total size: 890 pages = 100,0 %
Editorial section: 754 pages = 85,0 %
Advertising section: 136 pages = 15,0 %
of them are
classified advertisements: 29 pages = 21,3 %
Bound insert: –
One’s own advertisements: 37 pages = 27,2 %
Loose insert: 15 pieces
15 Content analyses editorial office: 754 pages = 100,0 %
Traffic planning/road design 83 pages = 11,0 %
Traffic management 139 pages = 18,4 %
Traffic control 75 pages = 9,9 %
Street equipment 73 pages = 9,7 %
Street research 98 pages = 13,0 %
Technical control equipment
Market and practice
91 pages = 12,1 %
– Specials 85 pages = 11,3 %
– Traffic technology today 36 pages = 4,8 %
other topics 74 pages = 9,8 %
Media-
Informations
2013
3.1 Structure of postcode
276 (9,0 %)
475 (15,5 %)
340 (11,1 %)
338 (11,0 %)
5
4
Circulation- and
distribution-analysis2
6
7
2
3
224 (7,3 %)
9
8
175
443
419
1
0
288 (9,4 %)
288 (9,4 %)
270 (8,8 %)
273 (8,9 %)
294 (9,6 %)
10–11 title portrait

Industrial sectors/branches of industry/types of business
WZ
2008
Code
Investment decision
Recipients groups
According to classification of industry
branches of the federal statistical office
Organ of
FGSV, Cologne
FSV, Vienna
BSVI, Hannover
Quota of total circulation
% Projection (approx.)
74.20 Planning and engineering offices for road
consturcion/facilities
46 1 611
75.13.0 Road and traffic administration at municipal,
state and federal level
39 1 366
Manufacturers (traffic control systems, street
furniture)
9 315
Traffic management 8 280
45.23.1 Road management/road maintenance 8 280
Landscaping 5 175
80.30 University 4 140
Multiple answers possible (100 % = 3 640 reader)
Quota of total circulation
% Projection (approx.)
I make the decision 24 840
I decide only or together with colleagues 36 1 261
I advise and prepare decisions 34 1 191
I give suggestions 13 455
I obtain informations 6 210
I have no influence on decisions 6 210
Multiple answer (100 % = 3 640 reader)
Media-
Informations
2013
Position in company
3-L
Reader-Structure-Analysis
Quota of total circulation
% Projection (approx.)
private industry
bearer/director of a company/board of directors 31 1086
top manager 13 455
department chief 10 350
administrator
position in road and administration municipal
9 315
top manager 6 210
head of division 16 560
administrator 12 420
no answer 3 106
Multiple answers possible (100 % = 3 640 reader)
Who does what in the road construction
and in the traffic technology?
“Marktplatz Straßenwesen” is a compendium of products and services from the road
construction and the traffic technology which connects professional contributions on topical
subjects with suitable suppliers. The paperback is directed particularly at decision-makers in
authorities and enterprises.
This offers “Marktplatz Straßenwesen”
n Structured product groups, sorts according to scopes of work
n The branch subjects which provide specialist knowledge according
to the newest state of the technology
n Contact data and contact persons in the enterprises of road
construction
n Enterprise profiles and background information
Circulation and target groups
n The distribution occurs about the trade journals
n “Straße und Autobahn” and “Straßenverkehrstechnik”
n Display in important FGSV-events in 2013 and 2014
n Spreading on the German road and traffic convention Retail sale
n Total circulation 14 000 copies
n Engineering offices in the road construction and in the traffic
technology
n Civil engineering- and road construction enterprises
n road and administrating at municipal, state and federal level
n University and research Advertising rate card
Advertising rate card
The “Marktplatz Straßenwesen” is a product of the Kirschbaum Verlag GmbH, Bonn, and raises no claim to completeness.
Advertisement
1/1 page 4c (105 w. x 165 mm h., type area) 1 1400,–
1/2 page 4c (128 w. x 82 mm h., type area) 1 750,–
1/2 page 4c ( 52 w. x 165 mm h., type area) 1 750,–
Company entry (logo, address, contact person) 1 290,–
from the 2nd entry only 1 190,–
Premium offer (company portrait or advertisement)
1 entry with company portrait or
advertisement 1/2 page 4c 1 980,–
1 entry with company portrait or
advertisement 1/1 page 4c 1 1600,–
from the 2nd entry only 1 190,–
Bookmark or loose insert is possible, price on request
Format 125 mm width x 190 mm height
Closing date: 11.1.2013
Publishing date: 8.3.2013
Please, request for the detailed media information with product register
12–13 special Special Object object

1 Web address
www.strassenverkehrstechnik-online.de
Online
2 Short characterization
The online platform www.strassenverkehrstechnik-online.de is the presentation and a
supplement to known scientific journal „Straßenverkehrstechnik”.
content:
– news from market and practice
– magazine archive
– dates and events
3 Target audiences
Decision-maker in road construction enterprises, road and administration
at municipal, state and federal level, planning- and engineering offices
4 Publishing house
Kirschbaum Verlag GmbH
Postfach 21 02 09, 53157 Bonn
Phone: +49 (0) 228 95354-0
www.kirschbaum.de
5 Service team online
see page 15
6 File delivery
Minimum 5 working days before beginning
of the campaign by e-mail to d.sturm@kirschbaum.de
File formats: static or animated GIF, JPG,
File sizes up to 75 KB
7 Discount
3 months – 5 % 6 months – 10 %
9 months – 15 % 12 months – 20 %
Media-
Informations
2013
8 Online Ad types and Online Prices
(banner rotating, random on the same place)
Vertical-Banner
Online Rate Card No. 1
effective,
1 th of October 2012
Ad forms Placement Format
(width x height in pixel)
Vertical-Banner Homepage
category*
Fullsize-Banner
Top/Bottom
Homepage
category*
All prices in Euro excl. VAT
* Classified: magazine archive, dates and events
9 Terms of payment
165 x 290
165 x 290
468 x 60
468 x 60
21 days after invoice date, no discount. If repaid 2 % discount
USt-Ident-Nr. DE 122272691
Bank account: Postbank Köln (BLZ 370 10050), Konto-Nr. 227620505
IBAN DE 22 370 10050 0227 6205 05 S.W.I.F.T. PBNKDEFF 370
Please contact us for further information:
Advertising sales department Regional representative
Volker Rutkowski
Advertising manager
Phone (02 28) 9 54 53-25
E-Mail:
v.rutkowski@kirschbaum.de
Dieter Sturm
Deputy and advertising
administration
Phone (02 28) 9 54 53-23
E-Mail:
d.sturm@kirschbaum.de
Sabine Pfenningschmidt
Advertising office
Phone (02 28) 9 54 53-46
E-Mail:
s.pfenningschmidt@kirschbaum.de
Northern Germany, Benelux,
Denmark, France, Great Britain,
Switzerland
Elisabeth Kozur
Phone (0228) 95453-26
E-Mail:
e.kozur@kirschbaum.de
Kirschbaum Verlag GmbH
Siegfriedstraße 28, 53179 Bonn
Postfach 210209, 53157 Bonn
Fax Advertising dep. (0228) 95453-37
Fax General office (0228) 95453-27
Internet: www.kirschbaum.de
E-Mail: anzeigen@kirschbaum.de
Please send the attachments
and data carrier to:
anzeigen-druckunterlagen@kirschbaum.de
Fullsize-Banner Top
Fullsize-Banner Bottom
Price in Euro
each month
490,–
290,–
390,–
230,–
14–15 sales and service team