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PRST STD<br />

U.S. Postage<br />

PAID<br />

Permit #353<br />

<strong>Columbia</strong>, MO<br />

Volume 17<br />

Issue 19<br />

April 16, 2011<br />

<strong>New</strong>ly elected City <strong>Council</strong> <strong>members</strong> Helen Anthony and Fred Schmidt<br />

5<br />

10<br />

13<br />

People You Should Know<br />

Kate Stull, director <strong>of</strong> the Women’s Network,<br />

brings awareness to the business community<br />

— and shares the dangers <strong>of</strong> walking on ice.<br />

Power Lunch-Angel Investing<br />

Members <strong>of</strong> Centennial Investors discuss<br />

the type <strong>of</strong> fledgling companies they help get<br />

started in <strong>Columbia</strong> and what can be done to<br />

hasten the pace <strong>of</strong> deal making.<br />

Annual Economic Checkup<br />

Jeff MacLellan says the positives outweigh<br />

the negatives again this year, but the housing<br />

market continues to act as a drag on the local<br />

economy.<br />

By Annie Greenberg<br />

The City <strong>Council</strong> elections were over, winners Fred<br />

Schmidt and Helen Anthony were about to be sworn<br />

into <strong><strong>of</strong>f</strong>ice, and questions about the impact <strong>of</strong> their<br />

rejections by the <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> still lingered.<br />

The business organization’s leadership <strong><strong>of</strong>f</strong>icially<br />

endorsed and advocated for Anthony’s opponent in<br />

the 5th Ward, Glen Ehrhardt, and declined to endorse<br />

a candidate in the 1st Ward.<br />

Schmidt and Anthony have been fielding questions<br />

about the <strong>Chamber</strong> endorsement decisions<br />

since they were announced in February. Schmidt, a<br />

www.columbiabusinesstimes.com � $ 1 50<br />

<strong>New</strong> <strong>Council</strong> <strong>members</strong> <strong>brush</strong><br />

<strong><strong>of</strong>f</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> snub<br />

<strong>Chamber</strong> member and business owner, said he is still<br />

asked about the non-endorsement more than anything<br />

else.<br />

“It’s a private group and can do whatever it<br />

wants to,” Schmidt said shortly before the installation<br />

ceremony in the <strong>Council</strong> <strong>Chamber</strong>s last Monday.<br />

“But I’ve been saying for a while it’s not a great idea<br />

for groups such as (the <strong>Chamber</strong>) to do endorsing<br />

because not all its <strong>members</strong> agree. It creates a lot <strong>of</strong><br />

controversy. … But it’s water under the bridge now.”<br />

Schmidt added that he has many friends in the<br />

<strong>Chamber</strong> and will happily continue to be a member.<br />

SPECIAL SECTION<br />

Home<br />

& Garden<br />

See Page 14<br />

(continued on Page 7)<br />

Photo by august kryger


2 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

14<br />

21<br />

<strong>Columbia</strong> Center for<br />

Urban Agriculture<br />

The CCUA has plans to<br />

become a self-supporting<br />

organization while tending<br />

its mission — making<br />

farmers out <strong>of</strong> city folk.<br />

Business Pr<strong>of</strong>ile<br />

Alliance Water Resources<br />

expands its presence<br />

in Missouri, <strong><strong>of</strong>f</strong>ers<br />

communities access<br />

to an entire company’s<br />

expertise.<br />

3M ......................................................................................... 6, 13<br />

Adams & Witt Property Pr<strong>of</strong>essionals ....................................... 26<br />

Agents National Title Insurance Company .................................. 4<br />

All Vacuum Care ........................................................................ 26<br />

Alliance Water Resources ...................................................... 2, 21<br />

Analytical Bio-Chemistry Laboratories ........................................ 4<br />

Artlandish Gallery .................................................................. 3, 27<br />

Atkins ......................................................................................... 17<br />

Auto-Owners Insurance............................................................. 24<br />

BeautiControl W.H.O. Foundation ............................................. 17<br />

Benton K-Kids ............................................................................. 7<br />

Bluffs Nursing Home ................................................................. 20<br />

Boone County <strong>Council</strong> on Aging ......................................... 18, 19<br />

Boone County National Bank .................................................. 4, 7<br />

Boys and Girls Club..................................................................... 6<br />

Bramon Remodeling & Design .................................................. 19<br />

Bucket Media ............................................................................ 17<br />

The Callaway Bank ...................................................................... 4<br />

Centennial Investors .................................................................... 1<br />

Central Trust & Investment Company.......................................... 4<br />

CenturyLink ........................................................................... 4, 13<br />

Cherry Hill Massage .................................................................. 26<br />

Club at Old Hawthorne ................................................................ 5<br />

<strong>Columbia</strong> Carpet Cleaning ........................................................ 18<br />

<strong>Columbia</strong> Center for Urban Agriculture ..................... 2, 14, 15, 17<br />

<strong>Columbia</strong> College ........................................................................ 4<br />

<strong>Columbia</strong> Daily Tribune.......................................................... 6, 13<br />

<strong>Columbia</strong> Energy Center ............................................................. 6<br />

<strong>Columbia</strong> Regional Airport .......................................................... 6<br />

<strong>Commerce</strong> Bank .......................................................................... 4<br />

D&H Drugstores......................................................................... 19<br />

Designer Landscape, <strong>Columbia</strong> .................................................. 4<br />

Divas Uncorked ........................................................................... 5<br />

Edward Jones .............................................................................. 7<br />

Ellis Fischel Cancer Center ....................................................... 20<br />

End <strong>of</strong> the Rainbow CDC ............................................................ 4<br />

Fairview Church <strong>of</strong> Christ ............................................................ 4<br />

Flooring America ......................................................................... 9<br />

Frito Lay/Quaker ........................................................................ 13<br />

Hollywood Theaters................................................................... 24<br />

Hubbell Power Systems Inc. ..................................................... 13<br />

IBM ........................................................................................ 4, 13<br />

Jimmy John’s Gourmet Sandwiches ......................................... 18<br />

Joe Machens Automotive ...................................................... 3, 13<br />

Kilgore’s Medical Pharmacy .......................................... 14, 15, 17<br />

Kliethermes Home & Remodeling ............................................. 18<br />

Landmark Bank ......................................................................... 13<br />

Lenoir Woods .............................................................................. 7<br />

Linen King .................................................................................. 13<br />

Little Dixie Construction ............................................................ 24<br />

The Market Place ...................................................................... 19<br />

MayeCreate ............................................................................... 25<br />

MBS ............................................................................................. 4<br />

Missouri Association <strong>of</strong> REALTORS ............................................ 4<br />

Missouri Employers Mutual ....................................................... 13<br />

Missouri Lions Eye Research Foundation ................................... 7<br />

MU Children’s Hospital ................................................................ 7<br />

My Green Cities ..................................................................... 3, 27<br />

Nora Stewart Early Learning Center .................................... 14, 17<br />

Pure ............................................................................................. 4<br />

Red & Moe ................................................................................. 14<br />

Redlight Photobooth ................................................................. 26<br />

Regional Economic Development Inc. .............................. 4, 6, 13<br />

Ronald McDonald House Charities <strong>of</strong> Mid-Missouri ................... 5<br />

Rost Landscaping ..................................................................... 17<br />

Schneider Electric: Square D .................................................... 13<br />

Slow Food Katy Trail .................................................................. 14<br />

Socket ....................................................................................... 14<br />

State Farm Insurance ................................................................ 16<br />

Stephens College Equine Center .............................................. 14<br />

Superior Garden ........................................................................ 23<br />

Susan G. Komen ......................................................................... 5<br />

Sycamore .................................................................................. 14<br />

Tranquility .................................................................................. 25<br />

TreecePhillips LLC ..................................................................... 19<br />

Trinity Presbyterian Church ....................................................... 20<br />

UMB Bank ................................................................................... 4<br />

U.S. Rents It .............................................................................. 14<br />

VA Mortgage Center .................................................................. 13<br />

Walk About Acres ...................................................................... 14<br />

Westminster College ................................................................... 4<br />

The Women’s Network ........................................................ 1, 3, 5<br />

Allstate Insurance ........................................ 11<br />

Beckett Taylor Insurance .............................. 6<br />

Bee Seen Signs, Inc. ..................................... 7<br />

Boone County National Bank ...................... 28<br />

The Callaway Bank ...................................... 10<br />

Carpet One .................................................. 16<br />

City <strong>of</strong> <strong>Columbia</strong> Water & Light ................... 23<br />

<strong>Columbia</strong> Regional Airport ............................ 7<br />

<strong>Columbia</strong> Turf & Landscape ........................ 20<br />

Delta Systems ............................................. 26<br />

HealthLink ................................................... 18<br />

Huber & Associates ..................................... 27<br />

Landmark Bank ............................................. 2<br />

Magic Service ............................................. 17<br />

Meeks Lumber ............................................... 3<br />

Mid-City Lumber Co .................................... 21<br />

Savant Business Development Systems ......11,24<br />

SOCKET ...................................................... 25<br />

Songbird Station.......................................... 18<br />

Sycamore .................................................... 17<br />

The Bank <strong>of</strong> Missouri ................................... 12<br />

The Insurance Group ..................................... 4<br />

Tiger Turf ..................................................... 19<br />

Triangle Blueprints ....................................... 17


CBT BUSINESS CALENDAR — APRIL<br />

April 18<br />

Logistique Studio, Grand Opening Event<br />

Noon to 12:30 p.m. Walton Building Community Room,<br />

300 S. Providence<br />

The ambassadors for the <strong>Columbia</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong><br />

will host a ribbon-cutting ceremony for the grand opening <strong>of</strong><br />

Logistique Studio LLC, an artistic project and event management<br />

company.<br />

City <strong>Council</strong> Work Session, Meeting<br />

6 p.m. <strong>Council</strong> <strong>Chamber</strong>s, Broadway and Eighth St.<br />

The <strong>Council</strong> will discuss a planned stormwater rate increase<br />

to go before voters in the fall. The ordinance will go before<br />

<strong>Council</strong> on May 2. The city hired a consulting firm that recommended<br />

the rates be doubled in the first year and continue<br />

rising for seven years to cover rising costs, particularly those<br />

associated with reducing stormwater flow into Hinkson Creek,<br />

as mandated by the EPA.<br />

April 19<br />

Short Street Parking Garage Stakeholders Meeting<br />

10 a.m. City Hall Conference Room, Broadway and Eighth St.<br />

City <strong><strong>of</strong>f</strong>icials will meet with downtown stakeholders to discuss<br />

issues relating to the planning, design, construction and contract<br />

administration <strong>of</strong> a multilevel <strong><strong>of</strong>f</strong>-street parking garage<br />

north <strong>of</strong> Broadway on Short Street.<br />

April 21<br />

SPARC Networking Reception<br />

4:30 to 6 p.m. MU’s Bond Life Sciences Center<br />

The Scientific Partnership and Resource Connection is hosting<br />

a networking event designed to build relationships between<br />

the science and business communities. The reception<br />

will have local foods and Missouri wines and is part <strong>of</strong> MU’s<br />

annual Missouri Life Sciences Week.<br />

ATHENA International Awards Banquet<br />

5 to 7:30 p.m. University Club<br />

The Women’s Network <strong>of</strong> the <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> will announce<br />

the winner <strong>of</strong> the ATHENA Leadership Award and the<br />

winner <strong>of</strong> the ATHENA Young Pr<strong>of</strong>essional Award. Finalists for<br />

the Leadership Award are Lynda Baumgartner, Karen Miller<br />

and Jolene Schulz. Finalists for the Young Pr<strong>of</strong>essional Award<br />

are Shelly DeVore, Shatenita Horton and Jennifer Thoma.<br />

Understanding Financial Statements Class<br />

5:30 to 8:30 p.m. W0009 Lafferre Hall, College <strong>of</strong> Engineering,<br />

University <strong>of</strong> Missouri, 416 S. Sixth St.<br />

During this course, students will learn to identify key business<br />

information that is captured on the income statement,<br />

balance sheet and cash flow statement. This is the last part<br />

<strong>of</strong> a two-part series. Cost is $79. Register online, or contact<br />

the Small Business and Technology Development Center at<br />

(573) 882-7096.<br />

April 22<br />

My Green Cities iPhone App Launch<br />

5:30 to 7 p.m. Artlandish Gallery, 1019 E. Walnut<br />

My Green Cities, a sustainable lifestyle development and consumer<br />

information company, is hosting a free event on Earth<br />

Day to celebrate the launch <strong>of</strong> its new iPhone app, which will<br />

allow users to find local, green companies in <strong>Columbia</strong>. For<br />

more information, contact Arianna Parsons at (573) 239-4235<br />

or info@mygreencities.com.<br />

April 29<br />

Grand Opening, Ribbon Cutting<br />

3 to 7 p.m. Joe Machens Body and Paint Center,<br />

1606 <strong>Commerce</strong> Court<br />

Machens expanded its adjacent repair facilities. With its<br />

Collision and Repair Center on Bernadette, the dealer now<br />

has 81 vehicle body repair bays.<br />

(573) 499-1830 | (573) 499-1831 fax<br />

editor@businesstimescompany.com<br />

Advertising information:<br />

info@businesstimescompany.com<br />

Chris Harrison | General Manager | Ext.1010<br />

David Reed | Group Editor | Ext.1013<br />

Annie Greenberg | Intern | Ext.1009<br />

Katrina Tauchen | Copy Editor<br />

Alisha Moreland | Art Director<br />

Kristin Branscom | Graphic Designer<br />

Betsy Bell | Creative Marketing Director<br />

Cindy Sheridan | Operations Manager<br />

Annie Jarrett | Marketing Representative<br />

Joe Schmitter | Marketing Representative<br />

Writers in this issue: Dianna Borsi O'Brien,<br />

Annie Greenberg, David Reed, Sean Spence,<br />

Katrina Tauchen<br />

Columnists in this issue: Al Germond, Dave Griggs,<br />

Monica Pitts, Ed Robb<br />

The <strong>Columbia</strong> Business Times is published every other Saturday by<br />

The Business Times Co., 2001 Corporate Place, Suite 100, <strong>Columbia</strong>, Mo 65202.<br />

Copyright The Business Times Co., 2008. All rights reserved. Reproduction<br />

or use <strong>of</strong> any editorial or graphic content without the express written<br />

permission <strong>of</strong> the publisher is prohibited.<br />

Third-class postage paid at <strong>Columbia</strong>, Mo.<br />

The annual subscription rate is $39.95 for 26 issues.<br />

OUR MISSION STATEMENT:<br />

The <strong>Columbia</strong> Business Times strives to be <strong>Columbia</strong>’s leading source for timely<br />

and comprehensive news coverage <strong>of</strong> the local business community. This<br />

publication is dedicated to being the most relevant and useful vehicle for the<br />

exchange <strong>of</strong> information and ideas among <strong>Columbia</strong>’s business pr<strong>of</strong>essionals.<br />

3 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


4 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

Watkins Schaefer Dierker Crabtree Barger Miller Stuby Beshore<br />

Hirings<br />

Analytical Bio-Chemistry Laboratories announced the following hirings: Danielle<br />

Keeling, quality assurance associate I; Roger Summers, senior scientist; Kahsay<br />

Teclay, technician, operations support; Adam Jennings, technician; Melissa Holou,<br />

associate toxicologist; and Alan Moylan, assistant scientist. On the corporate level, Lise<br />

Nyrop joined the company as a human resources manager, and Jeremy Burt is now a<br />

senior marketing communications specialist.<br />

MBS hired Carrie Watkins, Rachel McNeal and Stephanie Schaefer to join the<br />

advertising and promotions department. Watkins was hired as a marketing manager<br />

and has worked for four years as a marketing specialist with Boone County National<br />

Bank and three years as the marketing director for its wealth management affiliate,<br />

Central Trust & Investment Company. McNeal is a new copywriter for MBS. Her role<br />

includes developing copy for marketing materials such as newsletters, emails, news<br />

releases and a variety <strong>of</strong> advertising. Schaefer was hired as a new copywriter for MBS<br />

Systems and Wholesale. She began at MBS as a marketing intern in October 2010.<br />

Designer Landscape, <strong>Columbia</strong> hired Philip Dierker as landscape designer and commercial<br />

estimator. Dierker has more than 18 years experience in landscape design and<br />

construction and was recently the lead designer at Dierker Design.<br />

Jennifer Williamson joined The Callaway Bank as the branch sales manager <strong>of</strong> the<br />

West Broadway facility. Williamson will be responsible for overseeing the organizational<br />

and sales functions <strong>of</strong> the branch. Williamson was previously employed by Regions<br />

Bank as a vice president and branch sales manager.<br />

Promotions<br />

CenturyLink promoted Karen Crabtree from vice president <strong>of</strong> provisioning to<br />

vice president/general manager for the northern Missouri markets. She has 25 years <strong>of</strong><br />

telecommunications experience. Now that the CenturyLink-Qwest merger is complete,<br />

Crabtree will serve as the local leader for the combined company in the area.<br />

Jamey Jouret has been promoted to a commercial loan <strong><strong>of</strong>f</strong>icer at UMB Bank. In<br />

this role, he is responsible for developing new commercial business, credit underwriting<br />

and aligning bank products and services with client needs in the Jefferson City market.<br />

Jouret has been with the bank for three years and was promoted from a personal banking<br />

representative in the <strong>Columbia</strong> market.<br />

Boone County National Bank promoted several employees last month: Amber<br />

Dykes, to senior teller for the Rock Bridge Bank; Andrea Waterfield, to consumer<br />

banking representative for the floating pool <strong>of</strong> consumer banking employees; Meredith<br />

Hamilton, to financial associate for the Smiley Lane Bank; Candace Morphew, Jessica<br />

Nelson and Jessica Barnes, to customer service representatives II; and Jim Salings, to<br />

a senior customer service representative for the Customer Service Center.<br />

Melanie Barger has been promoted to be the director <strong>of</strong> the Office <strong>of</strong> Alumni<br />

Engagement & Event Management in the Institutional Advancement Department <strong>of</strong><br />

Westminster College. She has worked at Westminster since 2001 as the alumni and college<br />

relations coordinator, institutional advancement Web coordinator and the assistant<br />

director for alumni programming. Kris Lensmeyer was promoted from executive<br />

director <strong>of</strong> alumni and college relations to the executive director <strong>of</strong> marketing management<br />

and strategic communication, and Gina Campagna has advanced from marketing<br />

coordinator to assistant director <strong>of</strong> advancement services. Lensmeyer has worked at<br />

Westminster since 1989, and Campagna has worked at the college for almost two years.<br />

<strong>Columbia</strong> College has promoted Nathan Miller from senior course review specialist<br />

for the online campus to director <strong>of</strong> special projects for the Division <strong>of</strong> Adult Higher<br />

Education. In this new position, he is responsible for nationwide campus commencement<br />

ceremonies, anniversary celebrations, lease management and <strong><strong>of</strong>f</strong>ice startups. The<br />

college has also promoted Jamie Davis to senior coordinator, financial aid and Steve<br />

Dotson to social media coordinator, public relations.<br />

Appointments<br />

Bill Stuby, procurement counselor with MO PTAC at the MU College <strong>of</strong> Engineering,<br />

has been elected president <strong>of</strong> the National Association <strong>of</strong> Procurement Technical<br />

Assistance Centers Counselors. Stuby has been with MO PTAC, part <strong>of</strong> MU Extension’s<br />

business development program, for more than 10 years and serves as a counselor for<br />

business clients seeking to bid on business contracts from federal, state and local government<br />

agencies. He began a one-year term as president <strong>of</strong> APTAC on March 23.<br />

Erin Hervey, director <strong>of</strong> public policy for the Missouri Association <strong>of</strong> REALTORS, has<br />

been selected to participate in Leadership Missouri, a seven-month leadership enhancement<br />

program sponsored by the Missouri <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> and Industry. This<br />

month she will join more than 20 business and state leaders in helping business, government<br />

and civic leaders better understand the diverse issues facing Missouri employers,<br />

communities and government.<br />

Teresa Maledy, president <strong>of</strong> <strong>Commerce</strong> Bank Central Missouri Region, recently<br />

announced the election <strong>of</strong> community and business leader Brent Beshore to the bank’s<br />

local advisory board <strong>of</strong> directors. Beshore is an entrepreneur and owner <strong>of</strong> a number <strong>of</strong><br />

businesses, including Pure.<br />

Licenses, Accreditations<br />

Agents National Title Insurance Company has become licensed to issue title insurance<br />

in the state <strong>of</strong> Minnesota. ANTIC is based in <strong>Columbia</strong> with licenses in Arkansas,<br />

Indiana, Kansas, Minnesota, Mississippi, Missouri, South Dakota and Wyoming.<br />

The Missouri Center for Accreditation has awarded a certificate <strong>of</strong> accreditation to<br />

End <strong>of</strong> the Rainbow CDC. The certificate is granted to quality programs that <strong><strong>of</strong>f</strong>er<br />

developmentally appropriate experiences in an environment conducive to children<br />

flourishing intellectually, emotionally, socially and physically.<br />

Awards<br />

Dave Griggs has been selected to receive the third annual Howard B. Lang Award<br />

for Outstanding Volunteer Service to the City <strong>of</strong> <strong>Columbia</strong>. Griggs was nominated by<br />

the staff and board <strong>of</strong> directors <strong>of</strong> Regional Economic Development. Inc. for the leadership<br />

he provided to help attract IBM to <strong>Columbia</strong>.<br />

Winners <strong>of</strong> the 10th annual HERO Awards were announced Tuesday. The Lifetime<br />

Achievement Award was presented to Dean Berry, who created the <strong>Columbia</strong><br />

Youth Basketball Association in 1992 that recruits coaches, referees, board <strong>members</strong><br />

and playing space. From 50 kids the first year, CYBA has grown to 1,000 players.<br />

We want to hear from you. Please email your submissions to editor@businesstimes company.com.<br />

(continued on Page 7)


Photo by taylor allen<br />

PEOPLE YOu SHOULD KNOW<br />

Katherine Stull<br />

(Kate or Katerdater to friends and family)<br />

Director <strong>of</strong> Women’s Network, <strong>Columbia</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong><br />

AGE: 27 | YEARS LIVED IN MID-MISSOURI: 18 | ORIGINAL HOMETOWN: Charleston, Mo. My family moved to <strong>Columbia</strong> when I was 4 so my dad<br />

could attend graduate school at MU. We liked the city and the public school system so much, we stayed.<br />

JOB DESCRIPTION: Women’s Network member and loyal volunteer Kerrie Bloss recently said, “Kate is the boss <strong>of</strong> all <strong>of</strong> us,” but<br />

I have to admit, after six months at the <strong>Chamber</strong>, my job is mainly to keep <strong>members</strong> like her happy. In short, I work<br />

with Women’s Network leadership and volunteers to achieve goals, create public awareness about our <strong>members</strong> and<br />

events and make sure <strong>members</strong> are recognized for their accomplishments in and outside <strong>of</strong> our organization. In addition<br />

to that portion <strong>of</strong> my job, I am the staff liaison to the Small Business Committee and the database manager for the<br />

<strong>Chamber</strong>. I’m also the newly dubbed grammar wizard, or grammar Nazi, depending on the project.<br />

EDUCATION: Fairview Elementary, Smithton, Jefferson Jr. and Rock Bridge High School. I went to Dallas after that and<br />

graduated from Southern Methodist University with a major in creative advertising and a minor in fine arts.<br />

COMMUNITY INVOLVEMENT: I’m part <strong>of</strong> a wine group named Divas Uncorked, which meets monthly. I, as so many<br />

others, sometimes trade my business-like demeanor for a glass <strong>of</strong> wine (or two!) and a good laugh among girlfriends.<br />

I’ve helped organize fundraisers such as the Always A Bride Ball, which supports the Ronald McDonald House<br />

Charities <strong>of</strong> Mid-Missouri, and I’ve walked in the Susan G. Komen 5K race. I’m also the new technology advisor on the<br />

alumni board for the University <strong>of</strong> Missouri Chi Omega House–Rho Alpha.<br />

PROFESSIONAL BACKGROUND: When it comes to years <strong>of</strong> work experience, I think quality trumps quantity. After graduating<br />

from college, I moved to Arizona, where I worked as an account coordinator at a small advertising firm. Once my<br />

husband popped the question, we moved back to <strong>Columbia</strong>, where I was an account manager for VANGEL for three<br />

very quick, action-packed, happy years.<br />

A COLUMBIA BUSINESSPERSON I ADMIRE AND WHY: Hopefully this is not too cliché, but I have to name my mom, Francee<br />

Shelby, a businesswoman who’s outstanding at taking care <strong>of</strong> others. She owned and grew her own business for<br />

years, and she now has clients (and friends) whom she takes care <strong>of</strong> as if they were family. That’s just her paid job.<br />

She’s also done an exceptional job taking care <strong>of</strong> her real family — the unpaid yet most important job — through<br />

some exciting as well as rougher years.<br />

WHY I’M PASSIONATE ABOUT MY JOB: First, I get to work with such amazing people each day. Not only is the <strong>Chamber</strong> staff<br />

made up <strong>of</strong> hard working, compassionate people, but the volunteers and <strong>Chamber</strong> <strong>members</strong> are a diverse and hilarious<br />

group that <strong>of</strong>ten presents new ways <strong>of</strong> thinking and opportunities to give back to the community that I never knew about.<br />

Being at the <strong>Chamber</strong>, I think I’m becoming a more well-rounded person in that I get to help others while actually making<br />

a difference in the face <strong>of</strong> the city by supporting local businesses. Second, there’s an abundance <strong>of</strong> food and snacks at the<br />

<strong>Chamber</strong> building at all times.<br />

IF I WEREN’T DOING THIS FOR A LIVING, I WOULD… be painting murals all over the city with my son strolling alongside.<br />

BIGGEST CAREER OBSTACLE I’VE OVERCOME AND HOW: Walking across Flat Branch bridge on my way to work in January. Literally.<br />

Let this be a warning to all: The ice builds up on the bridge so easily, and it’s very difficult to spot. One morning the thick ice<br />

took me down. Luckily, I recovered and arrived at my desk before The Donald (Don Laird) suspected anything or could use that<br />

embarrassing information to tease me with throughout the day.<br />

A FAVORITE RECENT PROJECT: Design! For example, I’ve had the opportunity to do some design work for Divas Uncorked, the<br />

<strong>Chamber</strong>’s EPIC–Emerging Pr<strong>of</strong>essionals In <strong>Columbia</strong>, and I created a graphic celebrating the 30th year <strong>of</strong> Women’s Network.<br />

WHAT PEOPLE SHOULD KNOW ABOUT THIS PROFESSION: At the <strong>Chamber</strong>, we work hard and play hard. Recently named Missouri’s<br />

<strong>Chamber</strong> <strong>of</strong> the Year, we do a lot <strong>of</strong> work to keep our <strong>members</strong> happy by promoting business in <strong>Columbia</strong> in any and every<br />

possible way. Some would say <strong>Chamber</strong> work is thankless, but I happen to be thankful for all the work we do. It makes me<br />

appreciate what a wonderful place <strong>Columbia</strong> is to live, play in a park, raise my son, network, grow as a pr<strong>of</strong>essional woman…<br />

The list goes on.<br />

FAMILY: My husband <strong>of</strong> nearly five years, Kevin Stull, is the first assistant golf pr<strong>of</strong>essional at the Club at Old Hawthorne. My<br />

1-year-old son, Rob, enjoys reading books, eating carbs and walking like a big boy.<br />

WHAT I DO FOR FUN: This is a longer list than you care to read, so I’ll give you a top five: cook and eat (that counts as one),<br />

sip wine, chat with friends, play with Rob and be outside. Preferably all at the same time.<br />

FAVORITE PLACE IN COLUMBIA: MKT Trail. I love the fact that you can get almost anywhere in <strong>Columbia</strong> and see so many<br />

interesting sights from this one trail: Flat Branch Park, Twin Lakes Dog Park, Forum Nature Area, etc.<br />

ACCOMPLISHMENT I’M MOST PROUD OF: Surviving six months with <strong>Chamber</strong> staff.<br />

MOST PEOPLE DON’T KNOW THAT I … painted five murals on the walls <strong>of</strong> Rob’s nursery to match a quilt my mom made for him (consequently,<br />

I <strong>of</strong>ten get asked to help decorate people’s homes and pick out paint colors). I also compete in a Meatloaf Smackdown competition<br />

every year (’08 champion, baby!) and won a Dallas Addy for my work at SMU. v<br />

5 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


6 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

CBT <strong>New</strong>s Review<br />

Joe Machens Dealerships announced<br />

Wednesday that it has acquired the Volkswagen<br />

franchise for <strong>Columbia</strong>, which will be the company’s<br />

seventh local dealership. President Gary<br />

Drewing said construction <strong>of</strong> the Volkswagen<br />

facility will begin this summer on the recently<br />

purchased Ramada Inn site on Vandiver Drive just<br />

north <strong>of</strong> Interstate 70. The site will be designed<br />

to include a second dealership that has yet to be<br />

determined.<br />

The <strong>Columbia</strong> Public Schools board swore in<br />

new <strong>members</strong> Helen Wade, Jonathan Sessions<br />

and Tom Rose on April 11. The new school board<br />

authorized the sale <strong>of</strong> $43 million in general obligation<br />

bonds for new district projects. This sale is<br />

the first <strong>of</strong> the $120 million bond sale approved by<br />

voters in April 2010.<br />

The new <strong>Columbia</strong> City <strong>Council</strong> <strong>members</strong> were<br />

also sworn in Monday night. Local business owner<br />

and accountant Fred Schmidt now represents the<br />

1st Ward, and Planning and Zoning Commissioner<br />

Helen Anthony is the new councilwoman for the<br />

5th Ward.<br />

Voters on April 5 also approved Proposition 2,<br />

a $49.5 million bond issue financing the purchase<br />

<strong>of</strong> the <strong>Columbia</strong> Energy Center. The purchase<br />

<strong>of</strong> the gas-fired turbines that had been leased by<br />

the city will save the city $1 million per year, city<br />

<strong><strong>of</strong>f</strong>icials said.<br />

The City <strong>Council</strong> has approved an agreement<br />

with Kansas City engineering firm Burns &<br />

McDonnell to provide engineering services for<br />

runway expansion and other projects at <strong>Columbia</strong><br />

Regional Airport for the next five years. Each<br />

project will be presented to the City <strong>Council</strong> on a<br />

case-by-case basis, and the city retains the right to<br />

hire other firms. Repairing and expanding the airport’s<br />

two runways will cost an estimated $26 million<br />

<strong>of</strong> about $34 million in projects, according to a<br />

notice to airport consultants. The rest <strong>of</strong> the money<br />

would go to expanding the apron and taxiways and<br />

other projects in the hope <strong>of</strong> attracting more business<br />

for the airport.<br />

3M announced that it has received a $4.4 million<br />

grant from the U.S. Department <strong>of</strong> Energy to<br />

manufacture solar film at its manufacturing plant<br />

in <strong>Columbia</strong>. The company said the funding, to<br />

be allocated over a three-year period, will lead to<br />

increased production and about 120 new jobs, the<br />

<strong>Columbia</strong> Daily Tribune reported. The DOE’s goal is<br />

to reduce the cost <strong>of</strong> solar energy systems by about<br />

75 percent. The company’s solar film product is a<br />

flexible film for solar panels that would replace the<br />

heavier glass used for most systems.<br />

Business leaders and MU researchers are<br />

working to put the city at the forefront <strong>of</strong> economic<br />

development in space by attracting a NASA<br />

national laboratory to <strong>Columbia</strong>, the <strong>Columbia</strong><br />

Daily Tribune reported . If <strong>Columbia</strong> is chosen to<br />

receive the $15 million-per-year grant being made<br />

available through NASA to establish a new national<br />

laboratory, it would be a research facility with a<br />

“venture capitalist” bent, said Rob Duncan, MU<br />

vice chancellor for research and an ex-<strong><strong>of</strong>f</strong>icio board<br />

member <strong>of</strong> Regional Economic Development Inc.<br />

A proposal Duncan helped write with fellow MU<br />

researchers was submitted to NASA on April, and<br />

the agency’s decision could be announced as early<br />

as May.<br />

A Senate committee approved legislation<br />

sought by utilities as a potential first step toward<br />

the construction <strong>of</strong> a second reactor at the Callaway<br />

Nuclear Plant, the Associated Press reported.<br />

Missouri utilities want permission to charge cus-<br />

CBT BUSINESS NEWS DIGEST<br />

tomers for the cost <strong>of</strong> an early site permit from the<br />

U.S. Nuclear Regulatory Commission. A state<br />

law approved by voters in 1976 currently bars utilities<br />

from charging customers for the costs <strong>of</strong> a new<br />

power plant before it starts producing electricity.<br />

The Missouri General Assembly passed legislation<br />

that would phase out Missouri’s remaining<br />

franchise tax on businesses in five years. Only corporations<br />

with $10 million or more in assets pay the<br />

franchise tax. Rep. Stephen Webber, D-<strong>Columbia</strong>,<br />

argued unsuccessfully that the $87 million generated<br />

annually is vital, especially in lean times such<br />

as now when lawmakers have been forced to cut the<br />

state budget, Missourinet reported.<br />

The Missouri Senate has advanced a bill<br />

requiring public employee unions to get annual<br />

written consent to deduct union dues from a member's<br />

paycheck. The legislation given first-round<br />

approval April 6 would also require the unions to<br />

get separate permission to use the dues for political<br />

purposes.<br />

The University <strong>of</strong> Missouri System could gain<br />

almost $9.4 million from a Senate plan to <strong><strong>of</strong>f</strong>set cuts<br />

to higher education. The Senate Appropriations<br />

Committee approved a proposal from Sen. Kurt<br />

Schaefer, R-<strong>Columbia</strong>, the committee chairman, to<br />

distribute $20 million more to colleges and universities<br />

than Gov. Jay Nixon had requested. Nixon had<br />

proposed all schools take the same 7 percent cut;<br />

Schaefer’s plan pares that to 4.81 percent.<br />

Gov. Jay Nixon signed legislation that paves<br />

the way for longtime unemployed Missourians to<br />

once again draw federal aid. The measure, which<br />

was stuck in a Senate filibuster for weeks, temporarily<br />

restores 20 weeks <strong>of</strong> added benefits for jobless<br />

Missourians who have exhausted their 79 weeks <strong>of</strong><br />

regular and emergency benefits. However, the legislation<br />

also reduces the number <strong>of</strong> state-paid benefits<br />

beginning next year from 26 to 20 weeks.<br />

The Missouri House has approved a new map<br />

<strong>of</strong> the state’s congressional districts, but the Senate’s<br />

initial reaction was unfavorable. Missouri is losing<br />

one <strong>of</strong> its nine seats in the U.S. House because <strong>of</strong><br />

population changes, and the legislature is in charge<br />

<strong>of</strong> drawing the new eight-district map. The map<br />

merges two congressional districts covering parts<br />

<strong>of</strong> the city <strong>of</strong> St. Louis into a single district. Both districts<br />

currently are represented by Democrats.<br />

The City <strong>of</strong> <strong>Columbia</strong> has been mailing out surveys<br />

to gauge residents’ interest about public safety,<br />

utilities and other day-to-day operations. The<br />

responses from the 800 surveys randomly administered<br />

to <strong>Columbia</strong> homes will provide the city with<br />

information to improve services. Four specific areas<br />

— communication between residents and government,<br />

neighborhood services, unresolved stormwater<br />

issues and customer service — are <strong>of</strong> particular<br />

interest to the city, Public Communications<br />

Director Toni Messina said.<br />

The Boys and Girls Club <strong>of</strong> the <strong>Columbia</strong><br />

area will receive $42,900 in state tax credits for<br />

the Seventh Street Teen Center, the Missouri<br />

Department <strong>of</strong> Economic Development announced.<br />

The club received the credits from the department’s<br />

Neighborhood Assistance Program, which awards<br />

tax credits to not-for-pr<strong>of</strong>it organizations that provide<br />

services in crime prevention, job training and<br />

community service. According to a news release<br />

from the department, the new center will provide<br />

academic assistance and career skills training for<br />

youths in grades six through 12. v


<strong>Council</strong> Members... continued from Page 1 POTM... continued from Page 4<br />

Anthony said the strength <strong>of</strong> her city planning experience and campaign platform helped her counteract<br />

her opponent’s <strong>Chamber</strong> endorsement — and the financial advantage that came with it.<br />

“Whenever you have a race running against a <strong>Chamber</strong>-backed candidate, you have to expect it will<br />

be a well-funded campaign for sure,” she said. “There was a decision that faced the voters, whether to<br />

keep going with the same old, same old, or were we going to move forward?”<br />

Anthony said she plans to move forward in a positive relationship with the <strong>Chamber</strong> as well, starting<br />

with sitting down and having lunch with some <strong>of</strong> its leadership.<br />

This is the second election in which the <strong>Chamber</strong> endorsed candidates. Last year, the <strong>Chamber</strong> backed<br />

three eventual winners: Mayor Bob McDavid, 3rd Ward Rep. Gary Kespohl and 4th Ward Rep. Daryl<br />

Dudley.<br />

The local <strong>Chamber</strong> has, for many years, publicly advocated for or against issues impacting business<br />

development and has more recently ramped up the effort with mass emails to <strong>members</strong>.<br />

Don Laird, president <strong>of</strong> the <strong>Chamber</strong>, agreed there were no hard feelings between the winning candidates<br />

and the business organization.<br />

“We look forward to working with the two new <strong>Council</strong> <strong>members</strong>, and I'm sure they'll do a good job<br />

for the people <strong>of</strong> <strong>Columbia</strong>,” he said. “It was never antagonistic.”<br />

Paul Sturtz and Laura Nauser were elected before the endorsement process began and did not seek<br />

re-election to the 1st and 5th wards, respectively.<br />

After he was sworn in, Schmidt recalled how Sturtz tried to dissuade him from running and told him<br />

how everyone was going to end up hating him. Schmidt added, jokingly, “I know when all this is over<br />

and my star has plummeted, at least Paul will talk to me.”<br />

At the <strong>Council</strong> ceremony, Sturtz joked that he was leaving <strong><strong>of</strong>f</strong>ice with more enemies and fewer friends.<br />

Sturtz, who <strong>of</strong>ten clashed with development advocates, stressed the importance <strong>of</strong> the city’s comprehensive<br />

plan: “We need to grow bigger in a smarter, more efficient way…so we're not Anytown, USA.”<br />

Nauser said despite disagreements she and other <strong>members</strong> <strong>of</strong> the <strong>Council</strong> might have had over certain<br />

issues, they were still always able to walk out the door as friends. Nauser added that she was glad<br />

another woman filled her seat.<br />

During the ceremony, Anthony grew emotional as she thanked her family and friends for their support.<br />

She said she’s going to continue to need it: “I have a list exhaustively long, and I’ve only (been<br />

elected) to this <strong><strong>of</strong>f</strong>ice for less than a week.”<br />

Now that Anthony and Schmidt have been sworn in, they’re ready to tackle a top priority — the city<br />

budget. They both cited infrastructure repair and supplementing the police and fire pension funds as<br />

major issues to address.<br />

But they’re not without their pet projects. Anthony, with her passion for city planning, said she wants<br />

to make sure more people get involved in the comprehensive plan. Schmidt said he wants to coordinate<br />

job counseling and job training services into a one-stop shop where people who want to work can get<br />

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Fairview Church <strong>of</strong> Christ won the group category award for<br />

its work with neighbors in need <strong>of</strong> anything from yard work<br />

to a home renovation. The winner in the Youth Category was<br />

the Benton K-Kids, a group <strong>of</strong> fourth- and fifth-graders who<br />

give up their recess time several times a month to help others at<br />

places such as the food bank and the MU Children’s Hospital.<br />

The winner in the Individual Category was Chuck Everitt,<br />

who for almost four decades has helped drive the success <strong>of</strong><br />

the <strong>Columbia</strong> Youth Football League and organized an annual<br />

golf tournament to raise money for the league. The Outstanding<br />

Volunteer in Education or Literacy was Melinda Elmore, for<br />

her volunteer work at the Southern Boone Public Schools to<br />

help those students most at risk in improving their literacy. The<br />

Outstanding Community Protection Volunteer was Richard<br />

Gray, for helping transition the Neighborhood Watch program<br />

when it separated from the Police Department. The Health Care<br />

Volunteer <strong>of</strong> the Year was Jean Finn, who for the past four years<br />

has played the piano three times a week at Lenoir Woods. She<br />

also plays a couple <strong>of</strong> times a month at two other nursing homes.<br />

During a company ceremony, Boone County National Bank<br />

presented the following employees with its most prestigious<br />

annual awards: Cindy Whaley, the business banking manager,<br />

received the Dorothy Jacob Legendary Service Award; Ryan<br />

Bross, a commercial loan <strong><strong>of</strong>f</strong>icer, received the Connie Martin<br />

Sales Award; Deborah Graves, a vice president and director<br />

<strong>of</strong> mortgage lending, received the Wayne Mountjoy Leadership<br />

Award; and Matt Burns, a consumer lending <strong><strong>of</strong>f</strong>icer, received<br />

the Bo Fraser Legendary Service Award.<br />

J.R. Lawless, a financial advisor with Edward Jones in<br />

<strong>Columbia</strong>, and Emily Bosse and Laura Murphy, the branch<br />

<strong><strong>of</strong>f</strong>ice administrators, recently were honored by the firm for their<br />

performance and client service. The trio was among 50 branch<br />

teams, out <strong>of</strong> the firm's 12,000, selected to attend Edward Jones'<br />

Drucker 100 Conference at the firm's headquarters in St. Louis.<br />

The Missouri Lions Eye Research Foundation, headquartered<br />

in <strong>Columbia</strong>, was recently selected as one <strong>of</strong> the 50 Best<br />

NonPr<strong>of</strong>it Organizations to Work for 2011. The awards program<br />

was created in 2010 and is a project <strong>of</strong> The NonPr<strong>of</strong>it Times and<br />

Best Companies Group. v<br />

7 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


8 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

vOICES<br />

From the Roundtable<br />

Nixon should rescind billion-dollar rail bid, focus on road woes<br />

Al Germond<br />

Al Germond is the<br />

host <strong>of</strong> the "<strong>Columbia</strong><br />

Business TImes Sunday<br />

Morning Roundtable"<br />

every Sunday at 8:15<br />

a.m. on KFRu.<br />

Algermond@gmail.com<br />

While watching our state’s highways crumble<br />

and hearing the widespread calls for budget cutbacks,<br />

Gov. Jay Nixon has come up with a pothole<br />

<strong>of</strong> a plan. The governor has applied for nearly<br />

a billion dollars in federal funds for various<br />

dubious passenger rail projects.<br />

The Nixon administration is seeking federal<br />

funds spurned by several other states to shore up<br />

railroad passenger service on the 283-mile transstate<br />

line AMTRAK has used since 1971. Another<br />

allocation, perhaps more appropriately sought, is<br />

for initial planning <strong>of</strong> a true high-speed rail line<br />

linking St. Louis and Kansas City — presumably<br />

electrified and running through <strong>Columbia</strong>.<br />

“Attention! Listen up, <strong>Columbia</strong> and Boone<br />

County!” Like the stationmaster <strong>of</strong> old calling out<br />

arrivals and departures, this might revive plans to<br />

build what in 1933 was referred to as the shortest<br />

rail connection between Missouri’s two largest<br />

cities — a 232-mile route that would have passed<br />

through the <strong>Columbia</strong> area.<br />

The project dating back 80 years included construction<br />

<strong>of</strong> two new bridges across the Missouri<br />

River, for which all approvals had been secured.<br />

Of course, the Great Depression squelched the<br />

whole idea.<br />

<strong>Columbia</strong>, Boone County and its various<br />

adjuncts need to pay attention and be sure they’re<br />

at the table when this high-speed rail comes up<br />

for discussion.<br />

Rail fans love to recount the euphoria in this<br />

country after World War II, when dozens <strong>of</strong> privately<br />

funded railroad companies poured hun-<br />

dreds <strong>of</strong> millions <strong>of</strong> dollars into passenger equipment<br />

and the infrastructure these new cars rolled<br />

upon. The thrill and any prospect <strong>of</strong> pr<strong>of</strong>itability<br />

were largely gone by 1955, undone by burgeoning<br />

highway and airline competition, onerous taxes<br />

on structures and right-<strong>of</strong>-way and costly union<br />

“featherbedding” practices.<br />

“High speed” at the time was an illusion at<br />

best in North America: 80 mph was the exception,<br />

and an average speed <strong>of</strong> 50 mph was typical on<br />

the majority <strong>of</strong> passenger lines.<br />

On the other side <strong>of</strong> the Atlantic, France was<br />

showing the world what grande vitesse was<br />

really all about.<br />

On March 29, 1955, state-owned SNCF’s<br />

Alstrom electric locomotive No. CC-7102 was<br />

clocked doing 206 miles per hour (331 kmph) on<br />

a straightaway between Bordeaux and Dax in<br />

the Landes department. That established a speed<br />

record that stood for more than 50 years.<br />

Then came the construction <strong>of</strong> the first ligne<br />

à grande vitesse (LGV) on a new dedicated<br />

right-<strong>of</strong>-way between Paris and Lyon, followed<br />

by other new high-speed lines and upgrades.<br />

Although 300 kmph (186 mph) is the advertised<br />

speed <strong>of</strong> France’s TGV trains, most <strong>of</strong> the ordinary<br />

electrically propelled trains in that country<br />

attain average speeds between 100 and 120 miles<br />

per hour.<br />

But this is in France, a country about the size<br />

<strong>of</strong> Texas with 13 times the population <strong>of</strong> Missouri.<br />

Here, questions must be raised about making<br />

significant investments in the old Missouri Pacific<br />

Econ Matters<br />

Inflation is here? Let’s take a look under the hood<br />

Joseph Haslag<br />

Haslag is a pr<strong>of</strong>essor<br />

<strong>of</strong> economics at the<br />

university <strong>of</strong> Missouri.<br />

For anyone who has filled a gas tank during<br />

the past three months, there is no denying that<br />

the price is marching upward. Based on this<br />

observation, inflation is here.<br />

After increasing by less than one percent<br />

between November 2009 and November 2010,<br />

the Consumer Price Index has recorded annualized<br />

rates <strong>of</strong> change equal to 4.8 percent in both<br />

December and January and 6 percent in February.<br />

So the United States’ most recognized measure<br />

<strong>of</strong> inflation indicates an uptick in the inflation<br />

rate.<br />

First, it is important to define what we mean<br />

by inflation. Economists see inflation as a sustained<br />

increase in the price index. Is three months<br />

a sustained increase? In my view, three months is<br />

not long enough to be a sustained increase. I do<br />

not want to rest my entire case on the number <strong>of</strong><br />

months.<br />

Let us take an encompassing approach to the<br />

current situation.<br />

One factor that bears on the inflation conclusion<br />

is the circularity <strong>of</strong> it all. When one looks<br />

at the seven major components <strong>of</strong> the CPI, the<br />

main reason why the inflation rate has increased<br />

is because <strong>of</strong> the transportation component. In<br />

other words, the measured inflation rate is rising<br />

because energy prices have been increasing.<br />

Three months with rising inflation rates,<br />

owing chiefly to one major category, especially<br />

one that is historically quite volatile, makes me<br />

more comfortable calling this a non-inflation.<br />

Energy price increases can last for several<br />

months. In addition, energy is a ubiquitous input<br />

in world production and can therefore account<br />

for higher costs and higher prices for other goods<br />

and services. Once the energy price increase is<br />

completed, there are no sustained cost-push<br />

forces to act on the price <strong>of</strong> the market basket <strong>of</strong><br />

goods and services.<br />

Economists see inflation<br />

as a sustained increase<br />

in the price index. … In<br />

my view, three months is<br />

not long enough to be a<br />

sustained increase.<br />

Another thing is the absence <strong>of</strong> protection<br />

sought by financial market participants.<br />

Sustained inflation is built into people’s forecasts.<br />

In other words, someone expecting prices<br />

to rise at a 10 percent rate during the next year<br />

will need more than a 10 percent return on<br />

even the safest assets held during the year. It’s a<br />

whole-time-value-<strong>of</strong>-money thing.<br />

Despite the recent increase in oil prices, the<br />

returns on Treasury bills have been remarkably<br />

line. Is the idea to atone for the nearly 30-year<br />

period that began in the 1930s when the MoPac<br />

was bankrupt and operating under the tutelage<br />

<strong>of</strong> a receiver? This is, largely, a single track right<strong>of</strong>-way<br />

that’s more than 50 miles longer than it<br />

needs to be, sensitive to river flooding in places<br />

and more than 30 miles from <strong>Columbia</strong>, central<br />

Missouri’s largest city.<br />

One dreams <strong>of</strong> the construction and operation<br />

<strong>of</strong> a true high-speed electrified rail line between<br />

St. Louis and Kansas City with <strong>Columbia</strong> in<br />

between. Another dream speaks <strong>of</strong> high-speed,<br />

all-electric service between Hannibal and Branson<br />

that connects <strong>Columbia</strong>, Jefferson City, the Lake<br />

<strong>of</strong> the Ozarks and Springfield. Both new lines<br />

would be reliable customers if the Callaway II<br />

nuclear plant is ever built.<br />

Following French practice, Missouri’s new<br />

TGV line would mean laying down a brand new<br />

dedicated right-<strong>of</strong>-way laced with an overhead<br />

network <strong>of</strong> 25,000 volt catenary wires along a corridor<br />

that would be proximate to Interstate 70.<br />

The latest news from France tells us that<br />

high-speed rail progress has been slowed by the<br />

world economic malaise and the stupendous and<br />

continuously rising cost <strong>of</strong> construction. Billions<br />

<strong>of</strong> euros. No, tens <strong>of</strong> billions <strong>of</strong> euros is the anticipated<br />

cost to upgrade with all new right-<strong>of</strong>-way<br />

between Tours, Bordeaux and Toulouse with<br />

another new line proposed between Bordeaux,<br />

Bayonne and Hendaye on the Spanish border.<br />

Cities such as Poitiers and Angoulême are<br />

already annoyed because the new line will skirt<br />

(continued on Page 12)<br />

low and constant during the past year or so. Lest<br />

you believe that the Federal Reserve policies are<br />

keeping one-year Treasury bill rates low by creating<br />

lots <strong>of</strong> money, note that the return on oneyear<br />

Treasury bills was 14.7 percent in August<br />

1981. The return on one-year Treasury bills has<br />

not exceeded one-half percent since the end <strong>of</strong><br />

2008. My point is that people buying Treasury<br />

securities are not bidding up the return to insure<br />

themselves against the sustained inflation.<br />

Perhaps, inflation has not worked its way past<br />

the threshold that marks the kind <strong>of</strong> sustained<br />

rates that are embedded in market interest rates.<br />

Despite compelling evidence, we do observe<br />

Washington-dwellers citing inflation. Rhetoric<br />

aside, it would be folly to ignore the potential<br />

for inflation that exists. If inflation is always<br />

and everywhere a monetary phenomenon, the<br />

Federal Reserve has accumulated a lot <strong>of</strong> kindling<br />

to fan inflationary fires. Printing money<br />

was adopted when the financial crisis first<br />

began and the Federal Open Market Committee<br />

enacted quantitative easing II last fall.<br />

Thus far, the absence <strong>of</strong> higher inflation likely<br />

means that demand for money matched the<br />

supply. Demand for money can be rather tricky<br />

though, and a nimble Federal Reserve must be<br />

prepared to undo the previous easing to keep<br />

inflation away. For us, the results come from an<br />

extremely complicated set <strong>of</strong> interactions among<br />

people operating in the economy. It might be<br />

worth watching those rates on United States’<br />

Treasury securities. v


vOICES<br />

County view<br />

Local governments revise formula for sharing road, bridge costs<br />

Ed Robb<br />

Robb is Boone<br />

County’s presiding<br />

commissioner<br />

In 1993, the voters <strong>of</strong> Boone County approved<br />

a new one-half-cent sales tax dedicated to road<br />

and bridge maintenance and improvements.<br />

The tax has been re-approved by voters twice:<br />

first in 1997 and most recently in 2007. In return<br />

for this new revenue source, the county rolled<br />

back the road and bridge property tax levy from<br />

29 cents to 5 cents per $100 <strong>of</strong> assessed valuation<br />

effective January 1, 1994. The rate was subsequently<br />

reduced to 4.75 cents as <strong>of</strong> January 2005.<br />

Passage <strong>of</strong> the new sales tax also required<br />

the enactment <strong>of</strong> a new revenue allocation formula.<br />

Under the property tax, taxing entities<br />

in the county shared the property tax receipts<br />

according to state statute. Cities, towns and villages<br />

received a rebate equal to 25 percent <strong>of</strong> the<br />

receipts generated within their boundaries, and<br />

the Centralia Special Road District received a<br />

rebate <strong>of</strong> 80 percent.<br />

Because property tax receipts were now much<br />

lower, the county initiated two new allocation<br />

categories: revenue replacement and revenue<br />

sharing. The revenue replacement portion was<br />

calculated as 1.5 times the amount that the old<br />

29-cent levy would have generated, less any<br />

property tax rebates. The revenue sharing portion<br />

was an application-based distribution based<br />

on the merits <strong>of</strong> requests received from cities and<br />

the CSRD. The projected distributions for the 2011<br />

fiscal year are summarized in the following table.<br />

Revenue:<br />

Rebates Replacement Sharing Total<br />

228,456 1,734,298 550,000 2,512,754<br />

The problem with this allocation formula<br />

is that the bulk <strong>of</strong> the shared revenue is based<br />

on the growth <strong>of</strong> the property tax, while the<br />

source <strong>of</strong> the funding is based on the growth<br />

<strong>of</strong> sales tax receipts.<br />

During the early years, 1995 to 1998, this<br />

posed no problem because the sales tax grew<br />

faster than the property tax, 31 percent and<br />

15 percent respectively. From 1999 to 2010,<br />

however, the opposite occurred, with property<br />

tax receipts growing at an average annual rate<br />

<strong>of</strong> 5.2 percent compared to 2.9 percent for the<br />

sales tax. The net result has been a continual<br />

erosion <strong>of</strong> the funding source for county road<br />

and bridge projects.<br />

When the county's share <strong>of</strong> sales tax receipts<br />

plummeted to 66 percent in 2008 compared to<br />

the historical average <strong>of</strong> 81 percent, all parties<br />

agreed that changes in the distribution formula<br />

were necessary.<br />

Work began on the new formula in September<br />

2009 with the formation <strong>of</strong> a revenue sharing<br />

subcommittee comprised <strong>of</strong> <strong>members</strong> from the<br />

county, the CSRD and the cities <strong>of</strong> Ashland and<br />

<strong>Columbia</strong>. The goal <strong>of</strong> the subcommittee was<br />

to draft a new distribution mechanism that recognized<br />

the funding needs <strong>of</strong> all parties while<br />

simultaneously tying the necessary revenues to<br />

the growth <strong>of</strong> the sales tax.<br />

A preliminary draft <strong>of</strong> the new formula<br />

was presented to all parties in December 2010.<br />

Subsequent comments and feedback were then<br />

incorporated into the draft to produce what<br />

is hoped to be the actual formula that will be<br />

adopted in April.<br />

Guest Column<br />

Independent contractors serve our community<br />

Dave Griggs<br />

Co-author Dave Griggs,<br />

owner <strong>of</strong> Flooring<br />

America<br />

These days, for small-business owners like me,<br />

access to independent contractors can sometimes<br />

serve as a lifeline to stay afloat. At other times, they<br />

are essential for continued growth.<br />

In either case, our local economies depend on<br />

the service <strong>of</strong> independent contractors — pr<strong>of</strong>essional<br />

men and women who serve their community,<br />

provide for their families and deliver skilled<br />

services to businesses like mine.<br />

Hiring independent contractors is very commonplace<br />

in countless industries across the country.<br />

From computer s<strong>of</strong>tware engineers, ER physicians,<br />

hair stylists, power plant engineers to the carpet<br />

and tile installers whom my business depends on,<br />

independent contractors are everywhere and fulfill<br />

an important function, which <strong>of</strong>ten includes creating<br />

much-needed jobs for others.<br />

Despite the fact that there are 10 million<br />

independent contractors in the United States<br />

— attributing $473 billion in personal income<br />

— the federal government is attempting to overregulate<br />

their independent status. Pushed by<br />

labor interests at both the national and state level,<br />

the campaign against independent contracting,<br />

if successful, will have severe consequences on<br />

an independent contractor’s ability to grow and<br />

prosper and a company’s ability to hire locally on<br />

a pay-for-performance basis.<br />

For more than 36 years, I have been granted<br />

the opportunity to carve out a successful entrepre-<br />

neurial niche in <strong>Columbia</strong>. In addition to serving<br />

customers, my business serves a wide range <strong>of</strong><br />

markets including retail sales, construction, insurance,<br />

real estate and contract and commercial work.<br />

Hiring independent contractors not only significantly<br />

cuts overhead expenses and helps ease<br />

the burdens <strong>of</strong> small businesses, but it also allows<br />

me to be far more responsive to my customers’<br />

needs while allowing installers the flexibility <strong>of</strong><br />

being their own bosses and pursuing their own<br />

entrepreneurial ambitions while creating jobs for<br />

their helpers.<br />

As many Missourians struggle with persistent<br />

unemployment, higher prices and slow income<br />

growth, the focus should be on creating jobs,<br />

not taking them away. Independent contracting<br />

is a winning combination for businesses and<br />

citizens alike. The hardworking people <strong>of</strong> Missouri<br />

should have the freedom to turn obscurities into<br />

opportunities.<br />

Why independent contracting is under attack<br />

• States are facing a financial “double-whammy.”<br />

• More citizens demanding unemployment/<br />

worker’s comp benefits<br />

• Fewer contributions/contributors to these<br />

funds because <strong>of</strong> job loss<br />

• The IRS is focused on finding opportunities to<br />

raise more revenue.<br />

Although the property tax rebate portion <strong>of</strong><br />

the new allocation formula remains unchanged,<br />

the revenue replacement and revenue sharing<br />

portions are significantly different. Unlike the<br />

old formula, both are directly tied to the level<br />

<strong>of</strong> net new road and bridge sales tax receipts.<br />

Under the proposed new allocation mechanism,<br />

the county would retain 82 percent <strong>of</strong> net new<br />

road and bridge fund receipts, with 18 percent<br />

distributed to cities and the CSRD.<br />

The new revenue replacement is calculated<br />

as the actual difference between the mandatory<br />

rebate and the level <strong>of</strong> property taxes that<br />

would have been collected at the maximum<br />

levy allowed by state statute rather than the<br />

29-cent levy under the old formula.<br />

For 2010, the maximum rate ceiling was 26.49<br />

cents per $100 <strong>of</strong> assessed valuation. The new<br />

revenue sharing segment is divided into three<br />

pools: one based on competitive applications<br />

and the other two based on relative assessed<br />

valuation. The proposed distributions for the<br />

2011 fiscal year are summarized in Table 2.<br />

Revenue:<br />

Rebates Replacement Sharing Total<br />

228,456 1,045,053 1,172,643 2,446,152<br />

The net effect <strong>of</strong> the new formula is to<br />

move approximately 2.5 percent <strong>of</strong> net new<br />

sales tax receipts from city to county projects.<br />

Additionally, the county will also recognize<br />

all existing multi-year revenue sharing agreements.<br />

And unlike the old formula, the new<br />

version will be subject to annual review. v<br />

• Labor unions are seeking to reverse declines<br />

in <strong>members</strong>hip and member dues. They are<br />

pressing state regulators and legislators to classify<br />

independent contractors as employees that<br />

can be organized into unions.<br />

“For decades the IRS has played a game <strong>of</strong> find-thefreelancer<br />

at businesses where independent contractors<br />

remain on the payroll for months or even years.<br />

Companies, especially small ones, increasingly rely on<br />

such workers because they <strong><strong>of</strong>f</strong>er greater flexibility — and<br />

because they're cheaper. Employers can save as much as<br />

30 percent on wages by avoiding payroll taxes, unemployment<br />

insurance, worker's compensation coverage<br />

and benefits they provide regular employees.” — Anne<br />

Field, Bloomberg Businessweek, April 2010 v<br />

Who are independent contractors?<br />

Wikipedia defines an independent contractor<br />

as a person, business or corporation<br />

that provides goods or services to another<br />

entity under terms specified in a contract<br />

or within a verbal agreement. Independent<br />

contractors range in size from one-person<br />

operations to large organizations with many<br />

employees. According to the U.S. Bureau <strong>of</strong><br />

Labor Statistics and <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>,<br />

an estimated 10.3 million people work as independent<br />

contractors, or about 7.4 percent <strong>of</strong><br />

the U.S. workforce.<br />

9 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


10 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

POWER LUNCH | AnGEL InvESTInG<br />

The forum discussion was moderated by Bruce Walker, president <strong>of</strong> Centennial Investors and former dean <strong>of</strong> MU’s Trulaske College <strong>of</strong> Business. From left: Walker; Andrew Beverley, president, Landmark Bank, founding<br />

CI member; Mike Brooks, president, Regional Economic Development Inc.; John Thompson, founding member <strong>of</strong> CI, founder, Sneezeguard Solutions; Gene Gerke, president, Gerke & Associates, founding CI member<br />

Angel investors nurture startups, mentor executives<br />

By David Reed<br />

Landmark Bank President Andrew Beverley<br />

pulled out a printout from a 5-year-old power point<br />

presentation to illustrate the progress <strong>of</strong> <strong>Columbia</strong>’s<br />

angel investment group and the city’s symbiotic support<br />

system for startup companies.<br />

Beverley, one <strong>of</strong> the founders <strong>of</strong> Centennial<br />

Investors, pointed out that the MU Life Sciences<br />

Business Incubator and Discovery Ridge research<br />

park were still in the planning stages back then, and<br />

his group was still short <strong>of</strong> qualified investors.<br />

When Beverley was making his presentation in<br />

2006 during a member recruitment meeting at the top<br />

<strong>of</strong> the Tiger Hotel, one <strong>of</strong> his arguments was that MU<br />

research funding was at an all-time high and likely to<br />

continue growing.<br />

“We didn’t know if we would find enough people<br />

to invest and if there would be enough deals to look<br />

at,” Beverley said during a recent lunch forum at<br />

the Tiger Hotel that brought together <strong>members</strong> <strong>of</strong><br />

Centennial Investors and leaders <strong>of</strong> startup companies<br />

they’ve invested in.<br />

Now, Discovery Ridge has two major tenants, the<br />

Business Incubator is nearly full, and startup companies<br />

are taking MU research from lab to market at<br />

a record rate. CI has more than 50 <strong>members</strong> who’ve<br />

put up more than $2 million in early-stage funding<br />

for nine fledgling companies and mentored their<br />

inexperienced executives.<br />

“It gives you an idea <strong>of</strong> just how much has happened<br />

in a few years,” Beverley said.<br />

Centennial Investors was founded during the<br />

100th anniversary <strong>of</strong> the <strong>Columbia</strong> <strong>Chamber</strong> <strong>of</strong><br />

<strong>Commerce</strong>, which covered the startup costs and still<br />

manages the group’s finances. Members are required<br />

to be “accredited investors” as defined by the<br />

Securities and Exchange Commission, which means<br />

having a net worth exceeding $1 million or annual<br />

income exceeding $200,000.<br />

There are, generally, three levels <strong>of</strong> early-stage<br />

financing needs. Seed capital, the money typically<br />

used to help validate an idea, generally ranges from<br />

$5,000 to $30,000 and <strong>of</strong>ten is provided by friends and<br />

family <strong>members</strong> rather than risk-averse banks. Angel<br />

PHOTOS BY NICHELLE LAWRENCE


POWER LUNCH | AnGEL InvESTInG<br />

From left: David Schaller, CI member, former project manager, Trabue, Hansen & Hinshaw; Shelly Simon, architect, planner and<br />

executive director <strong>of</strong> Greater Mo. Leadership Foundation; Jake Halliday, president & CEO, Missouri Innovation Center<br />

From left: Brent Beshore, Founder <strong>of</strong> Pure, League <strong>of</strong> Innovators; Xandra Sifuentes, CEO, Adroit Motion; Lu Alleruzzo, vice<br />

president-operations, Immunophotonics. Adroit Motion, a medical device maker, and Immunophotonics, a bioscience company<br />

developing a cancer drug, are startups that received CI funding and are located at the MU incubator.<br />

investments are generally more than $100,000<br />

and target established companies; venture<br />

capital investments are usually greater than<br />

$750,000 and typically run in the low millions.<br />

Incubator CEO Jake Halliday, who coordinates<br />

the screening <strong>of</strong> applicants seeking CI<br />

investments, said they’re getting “slammed”<br />

with 15 to 20 solicitations a week.<br />

Beverley said now that CI has answered the<br />

initial questions about the flow <strong>of</strong> prospective<br />

deals and investments, “there are a different<br />

set <strong>of</strong> issues,” such as the management <strong>of</strong> the<br />

companies and the marketing <strong>of</strong> products and<br />

services.<br />

And now that CI is filling startup needs at<br />

the angel investment level, its <strong>members</strong> and<br />

other advocates for entrepreneurs are developing<br />

ways to fill other holes in the system<br />

for bringing ideas to market. They’ve helped<br />

develop a student angel investment network<br />

at MU, started a series <strong>of</strong> educational seminars<br />

and put together an entrepreneurial summit<br />

two months ago that drew 250 participants.<br />

Brent Beshore, a CI member who founded<br />

Pure Partners and the League <strong>of</strong> Innovators,<br />

said entrepreneurs <strong>of</strong>ten don’t have the support<br />

network or personal funds to meet their<br />

seed capital needs.<br />

“Right now in <strong>Columbia</strong>, that gap has not<br />

been filled,” Beshore said during the forum.<br />

Beshore is organizing a seed capital funding<br />

process that will target entrepreneurs involved<br />

in emerging media and communications technology.<br />

They’ve put together $400,000 and<br />

brought in a managing director for the “accelerator”<br />

that’s modeled after LaunchBox Digital<br />

in North Carolina.<br />

LaunchBox Digital describes itself as a seedstage<br />

investment program helping entrepre-<br />

neurs maximize their chance <strong>of</strong> success through<br />

hands-on mentorship. Once a year, LaunchBox<br />

selects seven to 10 teams out <strong>of</strong> hundreds <strong>of</strong><br />

applications to receive $20,000 in seed funding,<br />

three months <strong>of</strong> mentorship and the opportunity<br />

to pitch to more than 100 venture capitalists<br />

and angel investors at the conclusion <strong>of</strong> the<br />

program.<br />

“The model has proven to be very effective,”<br />

Beshore said. v<br />

CBT’S Power LuNCh SPoNSored By<br />

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“A No Compromise<br />

Approach to Sales Recruiting”<br />

Join Chris Stark, President <strong>of</strong> The CAS Group, LLC<br />

Finding the right fit involves understanding the<br />

process, the behaviors, competencies and alignment<br />

issues that are critical to the selection <strong>of</strong> that A-Player<br />

candidate. Don’t miss this opportunity to learn<br />

information that could drastically change the success<br />

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Register for this event at:<br />

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call (573) 445-7694 for more information.<br />

Cost is $39 and includes breakfast.<br />

All events are held at Sandler Training,<br />

1905 Cherry Hill Dr., <strong>Columbia</strong>, MO 65203<br />

Catherine Atkins | Savant Business Development Systems<br />

(573) 445-7694 | www.savant.sandler.com<br />

11 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


12 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

From the Roundtable... continued from Page 8<br />

and no longer pass through<br />

their city centers. Private capital<br />

now mingles with Réseau<br />

Ferré Français, the government<br />

entity that builds and<br />

maintains these lines while<br />

the départements traversed<br />

by the new lines increasingly<br />

balk at forking over their<br />

share <strong>of</strong> needed capital. That’s<br />

like asking Boone County for<br />

money; one wonders how far<br />

that would go.<br />

The French have one wild<br />

and wacky dream. And as<br />

much as I admire how other<br />

countries have attacked and<br />

executed their high-speed rail<br />

projects, here in the states we<br />

need to call a time-out for a<br />

serious reality check.<br />

What needs attention<br />

today is our infrastructure<br />

<strong>of</strong> deteriorating roads, highways<br />

and bridges. Think<br />

what the nearly billion dollars<br />

the governor wants to pry<br />

from the federal government<br />

for unrealistic passenger rail<br />

improvements could mean<br />

for our highways.<br />

Would someone tell<br />

the governor to drop this<br />

boondoggle? Then let’s start<br />

begging for our highways<br />

because they sure could use<br />

our help right about now. v<br />

The map above shows the extensive lines <strong>of</strong> the Missouri-Pacific Railroad in 1917. A project planned in 1933 for the shortest rail connection between Kansas City and<br />

St. Louis would have passed right through the <strong>Columbia</strong> area. Those plans, however, were squelched by the Great Depression.


housing market still dragging economy<br />

Post-recession, the positives are once again outnumbering the negatives in Jeff MacLellan’s<br />

annual report on the <strong>Columbia</strong> area’s economy.<br />

On the plus side in 2010: There’s strong population growth, continued college enrollment<br />

increases, an upturn in retail sales, a bit <strong>of</strong> a building rebound, a drop in unemployment<br />

from above to below 6 percent, relatively low cost <strong>of</strong> living, property values holding<br />

steady and extremely low interest rates.<br />

The population spike from the census-estimated 102,324 in 2009 to the census-verified<br />

108,500 in 2010 must have been caused by an underestimate, MacLellan said. A net increase<br />

<strong>of</strong> 6,176 people, or 6 percent, is more than three times the typical annual rate during the past<br />

few decades. But there’s no doubt that the 28 percent jump in population since 2000 is good<br />

news for the local economy.<br />

On the minus side: The number <strong>of</strong> jobs dropped for the third straight year, foreclosures<br />

hit a record high, the number <strong>of</strong> houses sold dipped, the value <strong>of</strong> commercial building<br />

dropped to the lowest <strong>of</strong> the decade and the number <strong>of</strong> business licenses fell.<br />

Although there was a slight increase in home-building permits, “real estate is still in the<br />

dumper,” he said. (Last year at this time, MacLellan predicted that “any recovery in the<br />

housing market is likely to be prolonged.”)<br />

MacLellan, the semi-retired former chairman and CEO <strong>of</strong> Landmark, said there are also<br />

a few intangibles that are having both positive and negative impacts on the local business<br />

climate.<br />

The plus: Openings <strong>of</strong> the IBM Service Center and Linen King and the production expansion<br />

at 3M “has provided a psychological boost to the business community,” MacLellan said<br />

during an interview in his <strong><strong>of</strong>f</strong>ice.<br />

The minus: There’s uncertainty caused by the national deficit problem and a drop in<br />

consumer confidence. “People know we can’t keep spending at this pace,” MacLellan said.<br />

“The math doesn’t work.” With the uncertainty, business operators and consumers “are less<br />

likely to make commitments.”<br />

Then there’s what might be called the potential plus: Regional Economic Development<br />

Inc. has an extraordinary large list <strong>of</strong> pending deals, such as companies interested in locating<br />

a data center here, which could create significant numbers <strong>of</strong> jobs and tax revenue, according<br />

to MacLellan, who’s a former REDI chairman and has been on the board for about eight<br />

years now.<br />

“REDI is seeing more activity than it ever has,” he said.<br />

MacLellan has been charting the local economic indicators for nearly a quarter century<br />

now. Here are highlights <strong>of</strong> his latest compilation, put in perspective:<br />

Boone County’s Top employers in 2010<br />

The economic downturn had a delayed impact<br />

on some public sectors, which held steady during<br />

the actual recession but had to reduce employment<br />

last year because <strong>of</strong> funding cuts. The public<br />

school system shed 12 percent <strong>of</strong> its workforce, and<br />

the state jobs based here fell about 7 percent. The<br />

county and the Post Office also had cutbacks.<br />

As pointed out last year in the CBT chart, the<br />

strength <strong>of</strong> higher education and health care<br />

helped minimize the local impact <strong>of</strong> the recession.<br />

After years <strong>of</strong> steady losses, manufacturing jobs<br />

rose in 2010 at Hubbell, Schneider and Frito Lay/<br />

Quaker and are expected to rise significantly at 3M<br />

this year.<br />

The numbers collected by REDI don’t reflect<br />

the new jobs at the IBM Service Center, which is<br />

expected to jump into the top 30 next year.<br />

Companies with job growth greater than 10<br />

percent in the past year included <strong>Columbia</strong> College<br />

and VA Mortgage Center, and the biggest gainer<br />

was Joe Machens, which joined the list this year<br />

because the dealerships were consolidated. v<br />

Dropouts in 2010: <strong>Columbia</strong> Daily Tribune,<br />

Missouri Employers Mutual<br />

Additions in 2010: CenturyLink, Joe Machens<br />

Dealerships<br />

* Includes MU, Extension and System<br />

employees.<br />

** Excludes MU | n/l Not Listed<br />

*** ABC has added 48 employees since the<br />

survey<br />

Source: Regional Economic Development Inc. Full-time, benefited<br />

employees. Numbers provided by individual companies, government<br />

personnel <strong><strong>of</strong>f</strong>ices\ and Harris Online Directory (Watlow)<br />

Households/Individuals Per House<br />

2007....................40,856 ....................2.32<br />

2008....................40,233 ....................2.38<br />

2009....................42,143 ....................2.43<br />

2010....................43,722 ....................2.48<br />

(MacLellan said the rise in individuals<br />

per household might be a result <strong>of</strong> the<br />

economic downturn and “difficult job<br />

market,” as more young adults live at<br />

home while working. “We’ll see what<br />

happens when the economy improves.”)<br />

MU Enrollment<br />

1997................................................22,500<br />

2010................................................32,415<br />

(There have been gains <strong>of</strong> 1,691, 1,553<br />

and 1,101 in the past three years.)<br />

Retail Sales<br />

2007....................................$1.88 million<br />

2008....................................$1.84 million<br />

2009....................................$1.92 million<br />

2010....................................$1.97 million<br />

Labor Force (jobs in market)<br />

2007................................................93,041<br />

2008................................................92,747<br />

2009................................................92,533<br />

2010................................................92,484<br />

Foreclosures<br />

2008.....................................................307<br />

2009.....................................................298<br />

2010.....................................................347<br />

EMPLOYER EMPLOYEES 1 YR CHANGE ’09 RANK 5-YR CHANGE<br />

1. University <strong>of</strong> Missouri* 8,630 +85 1 +988<br />

2. University Hospital & Clinics 4,279 +40 2 +727<br />

3. <strong>Columbia</strong> Public Schools 2,140 -288 3 +110<br />

4. Boone Hospital Center 1,647 -5 4 +313<br />

5. City <strong>of</strong> <strong>Columbia</strong> 1,286 +1 5 +97<br />

6. U.S. Dep. <strong>of</strong> Veterans Affairs 1,250 Same 7 +334<br />

7. Shelter Insurance Companies 1,171 +76 9 +152<br />

8. MBS Textbook Exchange 1,084 -185 6 +149<br />

9. State Farm Insurance Cos. 1,043 -61 8 -36<br />

10 Hubbell Power Systems Inc. 680 +90 11 -120<br />

11. Joe Machens Dealerships 613 +45 ** n/l<br />

12. State <strong>of</strong> Missouri ** 557 -54 10 +104<br />

13. Kraft Foods <strong>Columbia</strong> 522 +19 12 -78<br />

14. <strong>Columbia</strong> College 490 +67 13 +165<br />

15. Boyce & Bynum Pathology Labs 369 -8 15 n/l<br />

16. Boone County Government 365 -12 14 +8<br />

17. ABC Laboratories Inc.*** 348 +18 17 n/l<br />

18. U.S. Postal Service 341 -21 16 n/l<br />

19. <strong>Columbia</strong> Insurance Group 324 +3 18 +50<br />

20. Schneider Electric: Square D 300 +49 22 -1<br />

21. MidwayUSA 294 +10 20 n/l<br />

22. Boone County National Bank 275 +23 19 +10<br />

23. Watlow Inc. 270 Same 21 -30<br />

24. U.S. Dept <strong>of</strong> Agriculture 258 +11 24 n/l<br />

25. MFA Inc. 250 Same 23 +9<br />

26. VA Mortgage Center 249 +29 27 n/l<br />

27. Frito-Lay/Quaker 240 +10 25 n/l<br />

28. CenturyLink 230 +xx xx +16<br />

29. Woodhaven 220 +7 28 n/l<br />

Business Licenses<br />

2007..........................4,982<br />

2008..........................5,008<br />

2009......................... 4,933<br />

2010 .........................4,859<br />

Houses Sold<br />

2005......................... 2,900<br />

2006..........................2,301<br />

2007..........................2,079<br />

2008..........................1,715<br />

2009..........................1,688<br />

2010..........................1,634<br />

Building Permits<br />

Total Value<br />

2007.............$214 million<br />

2008.............$144 million<br />

2009.............$168 million<br />

2010.............$128 million<br />

Commercial Permits<br />

Total Value<br />

2008............$86.4 million<br />

2009............. $111 million<br />

2010............$58.6 million<br />

Boone County Property<br />

Total Market Value<br />

2007............. $6.10 billion<br />

2008............. $6.80 billion<br />

2009............. $6.83 billion<br />

2010............. $6.87 billion<br />

30. 3M 210 -1 29 -366<br />

13 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


Urban farm center strives<br />

to become self-sustaining<br />

The <strong>Columbia</strong> Center for Urban Agriculture is leveraging its expertise<br />

to expand its operating revenue sources from grants, donations and produce<br />

sales to consulting and contract labor. The nonpr<strong>of</strong>it’s plan is to attract<br />

enough paying customers to become a self-supporting organization<br />

while tending its mission — making farmers out <strong>of</strong> city folk.<br />

By Dianna Borsi O’Brien<br />

As he watches compost slide <strong><strong>of</strong>f</strong> a truck bed at the corner lot next to Kilgore’s,<br />

Daniel Soetaert talks about the strategy for improving the community garden tended<br />

by neighborhood preschool students and pharmacy-recruited volunteers.<br />

With the expertise and oversight <strong>of</strong> the <strong>Columbia</strong> Center for Urban Agriculture,<br />

they can transform last year’s somewhat haphazard garden into a green oasis that<br />

will look better and produce more for the Nora Stewart Early Learning Center.<br />

Ann Bromstedt, a co-owner <strong>of</strong> Kilgore’s, said one <strong>of</strong> Soetaert’s first recommendations<br />

was to run the crop rows from east to west rather than north to south like<br />

they did last year so the plants get more sun exposure.<br />

“That’s knowledge I don’t have,” Bromstedt said.<br />

Soetaert also suggested the Kilgore's volunteers grow vegetables that kids want<br />

to eat. “Kids love peas,” he said, and cherry tomatoes. Both plants are now in the<br />

By Dianna Borsi o’Brien<br />

photos By august kryger<br />

garden’s master plan designed by the CCUA. As CCUA’s education coordinator,<br />

he’ll also teach the Kilgore’s staff how to make the volunteer experience more fun<br />

for those who show up to work.<br />

Yet, the Kilgore’s project is also a step toward making Soetaert’s organization<br />

more productive financially so it can eventually be self-supporting.<br />

The CCUA was founded in 2008 as a nonpr<strong>of</strong>it dedicated to helping people<br />

learn how to grow food on urban plots in a sustainable way<br />

Soetaert said the CCUA cannot live forever on grants and donations, especially<br />

given that its 1.3-acre farm on Smith Street is expected to demonstrate how urban<br />

agriculture can be economically viable.<br />

But Soetaert acknowledged the farm and the CCUA’s other operations depend<br />

on having the right partnerships — and that means donations.<br />

One example is Mark Stevenson, who owns and manages rental properties and<br />

is letting gardeners freely use several <strong>of</strong> his vacant lots for community gardens,<br />

including the one next to Kilgore’s.<br />

Other partnerships include Socket; U.S. Rents It; the University <strong>of</strong> Missouri;<br />

the city <strong>of</strong> <strong>Columbia</strong>, which provides compost; and the Stephens College Equine<br />

Center, which provides manure and straw used as fertilizer. Other partners include<br />

Slow Food Katy Trail, Walk About Acres, the Community Garden Coalition,<br />

Sustain Mizzou and the MU Sustainability Office.<br />

CCU At A Glance | www.columbiaurbanag.org<br />

Office and Staff Residence<br />

214 Saint Joseph St.<br />

You can attend CCUA<br />

workshops on everything from<br />

raising chickens to preserving<br />

produce at this house, which<br />

is owned by CCUA Board<br />

President Adam Saunders.<br />

This historic home houses the<br />

CCUA’s <strong><strong>of</strong>f</strong>ice and provides<br />

housing for some <strong>of</strong> the<br />

CCUA’s staff. The front yard<br />

provides a demonstration<br />

site for edible landscaping in<br />

terms <strong>of</strong> herbs. Adjacent to the<br />

house is a community garden,<br />

where community <strong>members</strong><br />

grow their own food.<br />

Demonstration Garden<br />

1211 E. Ash St.<br />

This is where you can see<br />

sustainable urban agriculture in<br />

practice. From irises to onions<br />

to chickens clucking as they<br />

lay their eggs, you get a look<br />

at what might work for you at<br />

your urban landscape. There<br />

are also self-guided tours. On<br />

May 28, the CCUA will hold a<br />

workshop on what to plant in<br />

your garden.<br />

Urban Farm<br />

1209 E. Smith St.<br />

You can buy fresh produce<br />

here on Monday, Wednesday<br />

and Friday afternoons once<br />

the market opens later this<br />

spring. Volunteers work at the<br />

farm from 3:30 p.m. to dusk<br />

on Mondays, Wednesdays and<br />

Fridays. A chicken-processing<br />

workshop will be held here in<br />

June and July.<br />

Just<br />

are Syc<br />

“Par<br />

have co<br />

The<br />

“We<br />

“I’ve be<br />

Foun<br />

ates wi<br />

In 20<br />

and ven<br />

<strong>of</strong> chick<br />

be fair,<br />

should<br />

But<br />

Backy<br />

In 20<br />

Landsc<br />

landsca<br />

tions su<br />

CCU<br />

its back<br />

scaping<br />

vide fre<br />

go towa<br />

But<br />

<strong>of</strong> its em<br />

$10,000<br />

from pr<br />

Yet,<br />

funds a<br />

Healthy<br />

Author<br />

For<br />

the gar<br />

daycare<br />

A gr<br />

munity<br />

<strong>of</strong> Heal<br />

“The<br />

good st<br />

But<br />

its farm<br />

funding<br />

from pr<br />

Alth<br />

doesn’t<br />

“It’s<br />

service<br />

want to


as important are the partners who buy their produce; chief among them<br />

amore and Red & Moe, two downtown restaurants.<br />

tnerships also come from many individuals throughout the city who<br />

ntributed in a thousand different ways,” Soetaert said.<br />

agronomist is learning how to help the CCUA stand on its own financial feet.<br />

have cash-flow meetings all the time,” said Soetaert with a rueful smile.<br />

come a businessman.”<br />

ded by Soetaert, Bobby Johnson and Adams Saunders, the CCUA operth<br />

a board <strong>of</strong> directors, headed by Saunders, the president.<br />

10 the CCUA began selling the produce grown at the Smith Street farm<br />

ded some 4,000 pounds <strong>of</strong> vegetables and fruits and another 300 pounds<br />

en. But according to its annual report, that only brought in $4,210. To<br />

the CCUA only started working on the farm last spring, so production<br />

increase this year.<br />

the CCUA isn’t putting all its “eggs” into one basket.<br />

ard bucks<br />

10, the center kicked <strong><strong>of</strong>f</strong> a new project called Backyard Gardens/Edible<br />

aping. In this money-making project, the center provides services such as<br />

pe designs, oversight <strong>of</strong> projects and planning or oversight for organizach<br />

as Kilgore’s.<br />

A’s new landscaping-for-pay plan does not mean the CCUA is turning<br />

on its nonpr<strong>of</strong>it mission. A portion <strong>of</strong> the money made from its landservices<br />

will be funneled back into its Opportunity Gardens, which proe<br />

garden help for low-income families and schools. Some funds will also<br />

rd other needs <strong>of</strong> the organization.<br />

the new landscaping venture has helped the CCUA start paying some<br />

ployees. This is the first time Soetaert has drawn a salary, budgeted for<br />

for 2011, according to the annual report. “Most <strong>of</strong> our money has come<br />

oduce sales, landscaping and donations,” Soetaert said.<br />

there are dangers in CCUA’s new landscape-for-cash move. Some <strong>of</strong> the<br />

re from grants, which once again could mean the income could end. “Our<br />

Habits project with the CDC, PedNet and CHA (<strong>Columbia</strong> Housing<br />

ity) is grant money,” Soetaert said.<br />

example, though Kilgore’s is allocating some <strong>of</strong> its advertising budget to<br />

den project, CCUA’s fees are partially funded by a grant received by the<br />

center.<br />

ant is also partially funding the work the CCUA is doing for the new comgarden<br />

soon to be planted at the <strong>Columbia</strong>/Boone County Department<br />

th and Human Services location on Worley Street.<br />

Kilgore’s community garden is a good story, and there should be more<br />

ories like Kilgore’s,” Soetaert said.<br />

until there are, CCUA’s goals are to increase production and marketing <strong>of</strong><br />

produce, increase the landscaping business and continue to seek other<br />

. The organization will also continue to expand its education <strong><strong>of</strong>f</strong>erings<br />

eschool tours to workshops to college internships, Soetaert said.<br />

ough Soetaert said he’s become a businessman, he added that the CCUA<br />

want to lose its focus on serving the community.<br />

a nonpr<strong>of</strong>it run like a business,” he said. “We want to provide good<br />

and goods to people while staying committed to the community. … We<br />

grow but not grow too fast.” •<br />

By Dianna Borsi O’Brien<br />

As a partner in Kilgore’s Medical<br />

Pharmacy, Ann Bromstedt knows what ails<br />

an ever-increasing number <strong>of</strong> people: diabetes,<br />

high blood pressure, obesity.<br />

She also knows that many <strong>of</strong> these diseases<br />

could be alleviated with better nutrition.<br />

That’s why she’s so passionate about the<br />

community garden Kilgore’s created last year<br />

next to its Providence Street location and why<br />

they’re expanding it by one-third as well as<br />

increasing expenditures on it to create a landscaped<br />

oasis <strong>of</strong> produce production.<br />

That’s also why almost all the produce<br />

grown at the former vacant lot goes to the<br />

Nora Stewart Early Learning Center, a nearby<br />

educational daycare that serves more than 50<br />

children from ages 2 to 10. Last year, they also<br />

sold some <strong>of</strong> the produce, cucumbers, cantaloupes<br />

and tomatoes from a basket at the<br />

pharmacy counter, and the $100 made from<br />

that also went to the nonpr<strong>of</strong>it daycare.<br />

FAR, LEFT: Billy Polansky laced up his well-worn<br />

boots to plant peas in the community garden on<br />

Ash and St. Joseph streets on Sunday (April 10)<br />

during a CCUA volunteer workday.<br />

Left: Adam Saunders, the CCUA president,<br />

planted lettuce during the volunteer workday.<br />

Despite impending rain, several people came out<br />

to the garden to get a few <strong>of</strong> the crops started<br />

in the garden. "If there's something to be done,<br />

we'll be out here as long as the rain doesn't get<br />

too bad," Saunders said.<br />

Right: Polansky shoveled compost, put up<br />

fencing and planted peas and other crops with<br />

volunteers at the community garden.<br />

Cucumbers with that aspirin?<br />

Bromstedt said she believes the garden is<br />

first an educational center, which will help<br />

children learn about the benefits — and joys<br />

— <strong>of</strong> fresh food. She hopes that someday<br />

moms and dads picking up their children<br />

at the nearby center will stop by the garden<br />

for strawberries for dessert that night or tomatoes<br />

for tacos rather than stopping at the<br />

nearby fast-food restaurants.<br />

But if nutrition can help minimize disease,<br />

isn’t the garden being tended by community<br />

and pharmacy volunteers going to hurt her<br />

business?<br />

Bromstedt isn’t worried.<br />

“It is not a PR stunt,” she said. “We’re leading<br />

the way. That’s what businesses should do.”<br />

She’s backed by the four other Kilgore’s<br />

partners, including Bob Kilgore, Bill<br />

Morrissey, Beth Stubbs and Laura Kingsley.<br />

In fact, in addition to expanding its size, the<br />

pharmacy this year is spending five times as<br />

much on the project.<br />

(continued on page 17)


16 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

Growing Together<br />

After more than 90 years, the <strong>Columbia</strong> Garden Club continues to<br />

beautify the city with civic plantings and community service<br />

By Katrina Tauchen<br />

Behind the <strong>Columbia</strong> home <strong>of</strong> Karen Blackmore, a gallery sits on display. The<br />

pieces are impeccably kept, each marked with a detailed metal marker. On the<br />

marker, specifics such as formal name and hybridizer, if known, <strong><strong>of</strong>f</strong>er background<br />

and guide expectations for viewers <strong>of</strong> the hand-selected pieces. As curator <strong>of</strong> this<br />

backyard garden, Blackmore reinvents her gallery annually; she fills the confines <strong>of</strong><br />

her space with as much or as little color and style variety as she sees fit. Last year’s<br />

exhibit was marked by an abundance <strong>of</strong> daylilies and irises, though she’s never met<br />

a plant she didn’t like.<br />

“As the daylilies open, I think, ‘Oh gosh, that’s my favorite,’” said Blackmore,<br />

president <strong>of</strong> the <strong>Columbia</strong> Garden Club. “Right now, my very favorite is named<br />

Julia’s Love. It was hybridized by one <strong>of</strong> our local <strong>members</strong>, Julia Semon.”<br />

Blackmore joined the <strong>Columbia</strong> Garden Club in 2006 after retiring in 2004 from<br />

State Farm, where she worked for 37 years. In addition to her work with the garden<br />

club, Blackmore is also a master gardener and member <strong>of</strong> the Central Missouri<br />

Hemerocallis Society and the Show Me Iris Society. She attributes her love <strong>of</strong> gardening<br />

to her early upbringing. “I was raised on a farm in Arkansas, and I had a<br />

mother who was, by necessity, a gardener,” Blackmore said. “I’m not a vegetable<br />

gardener. I have a few onions, tomato plants, pepper plants, eggplant and rhubarb,<br />

but what I really like is flowers. My mother really liked flowers, too; I can’t imagine<br />

that I wouldn’t.”<br />

Like many <strong>of</strong> the <strong>members</strong> <strong>of</strong> the <strong>Columbia</strong> Garden Club, Blackmore’s home<br />

garden serves as the perfect place to work on her hobby; it’s also ideal for experimenting<br />

with new techniques. Not uncommon among mid-Missouri gardeners,<br />

Blackmore is in a constant battle with the deer that mistake her flower beds for<br />

food. Although garden club <strong>members</strong> don’t typically garden together, they do<br />

swap tips for addressing problems and <strong><strong>of</strong>f</strong>er expertise. “A few <strong>of</strong> our <strong>members</strong><br />

have been garden club <strong>members</strong> since the mid-1950s,” Blackmore said. “There’s a<br />

lot <strong>of</strong> knowledge there.”<br />

SPECIAL SECTION | hOMe & gArDen<br />

Historical roots<br />

Organized July 21, 1919, and federated May 19, 1934, the <strong>Columbia</strong> Garden<br />

Club celebrated 90 years in summer 2009. The club operates under the objective:<br />

“To stimulate knowledge and love <strong>of</strong> gardening; to encourage civic plantings and<br />

beautification; to aid in the protection and conservation <strong>of</strong> all natural resources,<br />

forests, wildflowers, birds, water quality, etc.”<br />

The club began with a group <strong>of</strong> women who wanted to beautify the city,<br />

Blackmore said. Back in 1919, few women worked outside the home; a gardening<br />

club not only <strong><strong>of</strong>f</strong>ered them a chance to learn more about gardening, but it also<br />

provided the opportunity to improve the way certain places in <strong>Columbia</strong> looked.<br />

Since then, the make up <strong>of</strong> the group has expanded to include women and men<br />

from all different walks <strong>of</strong> life, though that founding principal <strong>of</strong> beautification<br />

through civic plantings remains an integral part <strong>of</strong> the club’s mission. The garden<br />

club continues to serve the community by caring for some <strong>of</strong> the flower beds at the<br />

(continued on page 20)<br />

PhoTo By ReBeCCA RAdemAn


SPECIAL SECTION | hOMe & gArDen<br />

Green for Greens<br />

Grants for growing: It takes more than compost to turn a former parking lot into a sustainable<br />

community garden. It takes green dollar bills and a systematic change to make<br />

a former parking lot a community garden. A new garden at the <strong>Columbia</strong>/Boone County<br />

Department <strong>of</strong> Health and Human Services is funded by a PedNet grant, but it is de-<br />

signed to keep running even when the money runs out.<br />

By Dianna Borsi O’Brien<br />

Inc., the local organization charged with administering<br />

the Unite 4 Healthy Neighborhoods<br />

Mike Burden is looking forward to eating Initiative, a four-year, $400,000 Robert Wood<br />

sweet potatoes he grew himself this fall, but Johnson Foundation policy-focused grant proj-<br />

he’s not tilling his own land. He’s going to be ect. Of that amount, approximately $4,000 is<br />

growing the space-devouring, nutritious crop in earmarked for developing this garden, but the<br />

a new community garden going in next to the funds are not going to simply get it growing;<br />

<strong>Columbia</strong>/Boone County Department <strong>of</strong> Health the money is being spent to make sure it keeps<br />

and Human Services.<br />

growing long term.<br />

“I want to plant sweet potatoes because that’s “This is not a program grant,” said Sam<br />

what I like to eat,” Burden said. But he won’t Robinson, director <strong>of</strong> PedNet’s Healthy<br />

just be gardening there. He’s also helping to get Communities Initiative, which is funded by the<br />

<strong>Columbia</strong>’s newest community garden started RWJF grant. Instead, he said, the grant is designed<br />

as a co-leader <strong>of</strong> the project, and he’s charged to implement a short-term program to create long-<br />

with solving any potential problems to make sure term policy. As Robinson explained, the funds are<br />

the garden stays a friendly place to grow produce. designed to bring together community <strong>members</strong><br />

This adds another neighborhood communi- and stakeholders to create a policy change that will<br />

ty garden to the 10 listed on the website <strong>of</strong> the ensure the project continues even after the money<br />

Community Garden Coalition, a volunteer-run runs out.<br />

nonpr<strong>of</strong>it that provides support, supplies and In this case, the project involved developing<br />

garden plots to gardeners. The CGC is funded a land-use agreement to create a way for the city<br />

by $5,000 to $7,000 a year from the city and coun- <strong>of</strong> <strong>Columbia</strong> to allow community <strong>members</strong> to<br />

ty, which it uses to provide tools, hoses, seeds, use city property to garden.<br />

transplants, water and insurance for properties Creating such an agreement is complex,<br />

that require it, according to Bill McKelvey, presi- said Maureen Coy, a <strong>Columbia</strong>/Boone County<br />

dent <strong>of</strong> CGC. The City <strong>of</strong> <strong>Columbia</strong> Landfill also Department <strong>of</strong> Health and Human Services<br />

provides tons <strong>of</strong> compost for the gardens, a con- health educator who was involved in the projsiderable<br />

donation, he added.<br />

ect. This led the group that included the health<br />

There are another 12 affiliated gardens listed department, the Community Garden Coalition<br />

at cgc.missouri.org/gardens.<br />

and community <strong>members</strong> to hire the <strong>Columbia</strong><br />

The city’s community gardens provide food Center for Urban Agriculture, a local nonpr<strong>of</strong>it<br />

for roughly 1,000 people, estimated McKelvey, but dedicated to education about sustainable urban<br />

the main attraction is camaraderie, with gardeners farming, to help create the land-use agreement,<br />

sharing tips, information and tools and techniques. develop a landscaping plan and plant fruit and<br />

In some ways, this newest garden is much berry plants in the future.<br />

like the others, planted in otherwise unused Coy is also looking well beyond this year at<br />

ground. In fact, part <strong>of</strong> this one will be on the the garden.<br />

former parking lot <strong>of</strong> Nowell’s grocery, which “This is the pilot,” Coy said, adding, “Now<br />

used to occupy the building that now houses the that a model is in place, perhaps other public<br />

health department.<br />

land, including that operated by the city Parks<br />

But this community garden is being devel- and Recreation Department, will be used to<br />

oped using funds from the PedNet Coalition grow food.”<br />

Kilgore's ... continued from Page 15<br />

Last year, Kilgore’s put roughly $3,000 into<br />

turning the weedy field into a garden. This year<br />

Kilgore’s is transferring advertising dollars so<br />

the pharmacy can put $10,000 to $15,000 into the<br />

project. They’ve hired the <strong>Columbia</strong> Center for<br />

Urban Agriculture to create a plan for the garden,<br />

which will include fruit trees, berry plants,<br />

walks, areas to rest and advice and guidance on<br />

how to get the most out <strong>of</strong> the corner garden.<br />

Bromstedt’s not the only businessperson who<br />

thinks donating to gardens is good business.<br />

JoLynn Miller, an independent BeautiControl<br />

consultant, helped the Nora Stewart Learning<br />

Center apply for a grant from BeautiControl<br />

W.H.O. Foundation, and part <strong>of</strong> those proceeds<br />

will go toward funding the garden. Atkins Inc.<br />

also donated the installation <strong>of</strong> the sprinkler<br />

system using parts donated by Kenney Outdoor<br />

Solutions, said Emily Thoroughman <strong>of</strong> Atkins,<br />

who serves on the Nora Stewart board. “Early<br />

childhood education is crucial…and Atkins is<br />

proud to support that,” she said via email.<br />

Other contributors to the Kilgore community<br />

garden include Rost Landscaping as well as<br />

Bucket Media, which set up a Facebook page for<br />

the garden.<br />

Although Bromstedt is clear about why the<br />

garden is important, she’s also pragmatic and<br />

noted the land wasn’t being used and in this economic<br />

market probably would not attract much<br />

interest.<br />

That pragmatism is the same thing Mark<br />

Stevenson <strong>of</strong> REMI expressed when asked why<br />

he allows four community gardens on various<br />

plots <strong>of</strong> land in <strong>Columbia</strong>. “I was hungry (when<br />

they asked me),” he joked, but added, “It was<br />

vacant ground…and I don’t have to mow it.”<br />

Then, on reflection, Stevenson noted he<br />

comes from an agricultural background, having<br />

grown up in northwest Missouri, so he supports<br />

people growing their own food.<br />

“It’s good for people to eat good food and to<br />

meet each other and not be isolated,” he said.<br />

“It’s a good community service.” v<br />

17 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


18 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

SPECIAL SECTION | hOMe & gArDen<br />

Kitchen with a Cause<br />

Boone County <strong>Council</strong> on Aging’s 2011 Kitchens in Bloom Tour<br />

By Dianna Borsi O’Brien<br />

Sometimes it’s crazy easy to help others. By going on the Kitchens in Bloom Tour <strong>of</strong> four beautifully<br />

renovated kitchens, you can help low-income seniors get their sidewalks shoveled, food delivered,<br />

necessary home repairs or yard work done.<br />

That’s because the Kitchens in Bloom Tour, in its ninth year, is a major fundraiser for the Boone<br />

County <strong>Council</strong> on Aging, a local nonpr<strong>of</strong>it that provides this kind <strong>of</strong> help to more than 1,700 lowincome<br />

people older than 55 in Boone County.<br />

“It’s not just a fundraiser,” says Jessica Macy, executive director <strong>of</strong> the BCCA. “It’s an opportunity<br />

to get our message out in the public more.” So what’s the message? That the BCCA helps seniors to<br />

live quality, independent lives.<br />

Typically, 300 people attend the tour, providing roughly $6,200 to the agency, which is also funded<br />

by the United Way, the city <strong>of</strong> <strong>Columbia</strong> and Boone County.<br />

The agency provides services using more than 1,600 volunteers, including Keith Anderson, owner<br />

<strong>of</strong> <strong>Columbia</strong> Carpet Cleaning, who has been helping one particular senior get her allocation <strong>of</strong> food<br />

from the food pantry for years. “We’re all busy, but you just say yes and you fit it in,” Anderson said.<br />

Honey, I Tore Out the Walls,<br />

Amy and mike monahan, 701 Westwood<br />

When it comes to sandwiches, Amy and<br />

Mike Monahan know fast is good. But when<br />

the owners <strong>of</strong> four Jimmy John’s Gourmet<br />

Sandwich shops in <strong>Columbia</strong> set out to renovate<br />

their kitchen, it took them more than six<br />

years to get going.<br />

Amy and Mike had been talking about<br />

renovating their kitchen for years, but they<br />

were having trouble getting started. Then,<br />

one weekend while Mike was away, Amy<br />

had the men who work on their more than 80<br />

rental properties tear into the walls and s<strong><strong>of</strong>f</strong>its<br />

in the kitchen to see what was behind them and what kind <strong>of</strong> renovations were possible.<br />

Once Mike got home, it was full speed ahead; the project took just four months to complete, from<br />

March until June in 2010.<br />

Amy didn’t hire a contractor and instead organized the work herself. She started by asking her<br />

father, Dave Moreno, an architect who lives in San Francisco, to draw up the plans. Then she and<br />

Chris Heston <strong>of</strong> Traditions in Wood modified the plans. At first, Amy said Heston balked at her requests<br />

— until he spent an evening watching her cook. “I was rolling out pies, making stock, making<br />

sauces,” she said, and finally, he understood her many requests.<br />

The result is a kitchen with a 14-foot island <strong>of</strong> Danby white marble, a durable material used in the<br />

Lincoln Memorial and other state and federal buildings.<br />

“I love to cook, and I love to entertain,” said Amy, who doesn’t flinch at having 75 people at her<br />

home for dinner, which explains the two sinks, two ovens, warming oven, pot filler, Viking range<br />

with griddle, the condiment cooler and touch-control faucets.<br />

Yet, the kitchen retains a homey, classic look that fits the 1920s Craftsman style, featuring missionstyle<br />

cabinets, topped by lighted display space with waterfall glass to minimize the need for compulsively<br />

neat cabinets.<br />

Animal Room to Family Room,<br />

Cavanaugh noce and Cindy neagle,<br />

1836 Cliff drive<br />

Cavanaugh Noce and Cindy Neagle’s kitchen<br />

renovation started with a dishwasher that<br />

wouldn’t fit.<br />

They’d bought the house at 1836 Cliff<br />

Drive in 2004 and had always planned to renovate,<br />

but when the old dishwasher conked<br />

out and the new one didn’t fit, the husband<br />

and wife attorneys knew it was time to update<br />

the 1953 Cape Cod.<br />

And it wasn’t just the kitchen they were<br />

unhappy with, truth be told. The adjoining<br />

sunroom featured orange shag carpet, and until the 2007 renovation it was only used as a place to<br />

keep the family cat and dog while the homeowners were at work.<br />

At their first meeting, Dan Kliethermes <strong>of</strong> Kliethermes Home & Remodeling said the couple told<br />

him they wanted to open the cramped, chopped-up space while maintaining the architectural integrity<br />

<strong>of</strong> the house. Cavanaugh also wanted a firm financial budget.<br />

Today, the dishwasher is in place, along with a dual-fuel range with a gas stovetop and electric<br />

oven, an appliance Cindy loves because it replaced a range with only one working burner and an<br />

oven that was too tiny for even the smallest Thanksgiving turkey. The renovation also included<br />

PhoTos By TAyloR Allen


SPECIAL SECTION | hOMe & gArDen<br />

installing new cabinets and granite counters as well as moving the appliances and taking out a small<br />

peninsula to create a more functional kitchen.<br />

The renovation also involved removing the wall between the kitchen and the sunroom to create<br />

a family room and flood the kitchen with light. Now the room they once called “the animal room,”<br />

is their favorite place in the whole house, Cindy said.<br />

A Light Transformation,<br />

dave mcdonald, 101 W. Parkway<br />

Sun-filled. State-<strong>of</strong>-the-art gourmet.<br />

That’s how Dave McDonald now describes<br />

the kitchen in his 1938 Colonial home at 101<br />

W. Parkway.<br />

Yet, before the 2010 renovation, he could<br />

sum up what he liked about his kitchen in<br />

one word: nothing.<br />

Kerry Bramon <strong>of</strong> Bramon Remodeling &<br />

Design called the kitchen before the renovation<br />

a “galley-minus.” Bramon and the firm’s<br />

designer Angela Holloway transformed the<br />

kitchen by using the space within a wall to<br />

create a pantry and took out a wall between the kitchen and the dining room to create a better work<br />

flow for the space.<br />

Bramon said at their first meeting, McDonald said he didn’t want to remove any walls, but when<br />

his son Thomas suggested removing the wall between the kitchen and the dining room, he listened.<br />

Now the kitchen is open to the dining room with its generous windows resulting in the sun-filled<br />

description McDonald enjoys.<br />

Another reason the room feels bright is McDonald’s choice <strong>of</strong> creamy white quartz for the countertops,<br />

a decision he said stems from his research area, sleep. “The key to waking up is to turn on the<br />

lights,” said McDonald, who retired from the University <strong>of</strong> Missouri’s Department <strong>of</strong> Psychology in<br />

2009 but still teaches. He said those bright counters help him wake up when he stumbles into this<br />

kitchen in the morning.<br />

Other aspects also contribute to the kitchen’s expansive feel, including the upper glass cabinet<br />

doors and his own photographs <strong>of</strong> Hartsburg and Easley, beautiful landscapes that create a sense <strong>of</strong><br />

looking out into the countryside.<br />

Using space within a wall, Bramon and Holloway also created something McDonald had longed<br />

for every day prior to the renovation: a pantry.<br />

McDonald’s goal when they started in August 2010 was to have the renovation done by<br />

Thanksgiving, which was met despite the discovery <strong>of</strong> complex plumbing problems within the walls<br />

and ceiling during the project.<br />

Not only was the project done by Thanksgiving, but McDonald’s newly renovated kitchen also<br />

made the holiday fun because he and his niece Sandy could work together on the meal. “It was a<br />

real joy,” he said.<br />

Step into Europe,<br />

mary Phillips, 101 W. Brandon<br />

From the outside, Mary Phillips’<br />

Grasslands house looks like an ordinary 1957<br />

ranch-style home. But step into the kitchen,<br />

and you feel like you’ve been transported to<br />

Europe.<br />

Today, Phillips is the managing partner <strong>of</strong><br />

TreecePhillips LLC, a Jefferson City government<br />

and public relations firm with local, regional<br />

and national clients. But she grew up<br />

in Germany and the Philippines before her<br />

family settled in Springfield.<br />

That’s why in 2008 when she renovated<br />

the kitchen, Phillips wanted a room with the warmth <strong>of</strong> an English library and the features <strong>of</strong> a<br />

functioning kitchen. And as a person who loves to cook with friends and family, she wanted a place<br />

where everyone could gather and feel comfortable.<br />

The result is a kitchen with lots <strong>of</strong> warm wood and places to gather, such as seating at the counter<br />

and a European-style banquette. But in keeping with the library feel, much <strong>of</strong> the necessary technology<br />

is hidden, such as the mixer, which pops up out <strong>of</strong> a cabinet. Even the granite counters are kept<br />

clear <strong>of</strong> toasters, microwaves and other odds and ends, and instead various areas have photographs<br />

<strong>of</strong> her family, including her son, Price.<br />

The kitchen also reflects her family background. Now, Phillips’ parents, Robert and Mary<br />

Hodgson, summer on a yacht near Washington state. Similar to the boat, the kitchen is packed with<br />

clever storage solutions, from the sliding drawers behind the banquette’s benches to the linen storage<br />

under the bench seats.<br />

“There’s no wasted space,” Phillips said. v<br />

Kitchens in Bloom Tour | Noon – 4 p.m., Sunday, May 1<br />

Tickets: $10 in advance, $12 day <strong>of</strong> the tour (available at The Market Place, 1100 Business<br />

Loop 70; and D&H Drugstores, 1001 W. Broadway and 1814 Paris Road)<br />

19 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


20 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

PhoTo By ReBeCCA RAdemAn<br />

SPECIAL SECTION | hOMe & gArDen<br />

<strong>Columbia</strong> Garden Club ... continued from Page 16<br />

Bluffs Nursing Home and taking flowers monthly to<br />

the Wyatt Guest House at Ellis Fischel Cancer Center<br />

and Daniel Boone Regional Library. The club also<br />

gives a yearly scholarship to one high-school student,<br />

selected from a group <strong>of</strong> applicants with an interest in<br />

pursuing horticulture.<br />

Another group project is an after-school program<br />

at Russell Boulevard Elementary School, a junior garden<br />

club appropriately deemed the Russell Sprouts.<br />

After the regular <strong>Columbia</strong> Garden Club meeting,<br />

<strong>members</strong> go to the elementary school and hold a<br />

meeting with the junior club. Together, they do a variety<br />

<strong>of</strong> projects such as planting seeds, planting outside<br />

and working on garden-related arts and crafts.<br />

Growing new <strong>members</strong>hip<br />

At its peak, the <strong>Columbia</strong> Garden Club boasted<br />

132 <strong>members</strong>; <strong>members</strong>hip as <strong>of</strong> May 2010 stood at<br />

67. “There’s no reason <strong>Columbia</strong> should only have 67<br />

people in the garden club; we should have many more<br />

active <strong>members</strong>,” Blackmore said. Current <strong>members</strong>hip<br />

stands at 62, according to the group's website.<br />

One explanation for the lower <strong>members</strong>hip could<br />

be the meeting time. The club is still largely made up<br />

<strong>of</strong> individuals who do not work outside the home,<br />

many <strong>of</strong> whom are retired, so the monthly meeting<br />

reflects that flexibility <strong>of</strong> schedules. The group meets<br />

at 1 p.m. the second Monday <strong>of</strong> every month, except<br />

July and August. “We have a member looking into<br />

starting an evening club,” Blackmore said. “Several<br />

people have expressed an interested in joining but<br />

can’t attend our club because they work during the day.”<br />

Programs at the meetings cover topics <strong>of</strong> interest<br />

to gardeners such as harmful and beneficial insects<br />

or selecting and planting trees. At the upcoming June<br />

meeting, <strong>members</strong> and their guests will have the opportunity<br />

to tour some <strong>of</strong> the <strong>members</strong>’ gardens.<br />

Blackmore’s garden has previously been included on<br />

the tour. “Our annual member garden tour is held in<br />

June, so lots <strong>of</strong> things are blooming, and it really is very<br />

nice,” she says.<br />

Planting for the future<br />

The <strong>Columbia</strong> Garden Club will hold its Annual Plant<br />

Sale, the group’s only fundraiser <strong>of</strong> the year, on April 30<br />

at Trinity Presbyterian Church. Club <strong>members</strong> will sell<br />

countless blooms <strong>of</strong> all shapes and sizes, most donated<br />

from their own gardens, with proceeds from the sale used<br />

to pursue its next projects.<br />

When asked what tips she has for new gardeners,<br />

Blackmore sat back and smiled. “I think gardening is<br />

just like anything else,” she said. “A good photographer<br />

takes a lot <strong>of</strong> pictures and keeps the good ones. A<br />

gardener does much the same. There’s a lot <strong>of</strong> trial and<br />

error involved. I plant a lot <strong>of</strong> different plants, and if<br />

they don’t do well, I plant something else in their spot.<br />

That’s just how it works for me.”<br />

The <strong>Columbia</strong> Garden Club meets at 1 p.m. the second<br />

Monday <strong>of</strong> each month (except July and August)<br />

at Trinity Presbyterian Church, 1600 W. Rollins Road.<br />

For more information about the club or how to become<br />

a member, contact Karen Blackmore at Karen@kewpie.<br />

net or (573) 442-1873. v<br />

(This story originally appeared in the June/July 2010<br />

issuhe <strong>of</strong> <strong>Columbia</strong> Home.)<br />

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PhoTo By AugusT kRygeR<br />

By Sean Spence<br />

Alliance Water Resources, quietly going<br />

about its business at its corporate headquarters<br />

on Keene Street, has grown during the years into<br />

one <strong>of</strong> Missouri’s leading managers <strong>of</strong> water and<br />

sewer systems.<br />

“There are other companies that do what we<br />

do,” Sandy Neal, vice president <strong>of</strong> marketing<br />

and business development, said. “No one does<br />

as much as we do here in Missouri.”<br />

The primary job Alliance performs<br />

is to manage and maintain<br />

water and sewer systems for communities<br />

and districts. The company<br />

provides service to 25 locations,<br />

ranging from smaller communities<br />

such as Bowling Green to the<br />

largest district it serves, St. Charles<br />

County Water District No. 2, with<br />

more than 100,000 customers.<br />

“We’re a <strong>Columbia</strong>-based company<br />

and serve communities all<br />

throughout Missouri and two communities<br />

in Iowa,” Neal said.<br />

In recent months, Alliance announced renewal<br />

<strong>of</strong> its contract with the Public Water Supply<br />

District No. 1 <strong>of</strong> Franklin County, with whom<br />

Alliance first started working in 2005, and the<br />

award <strong>of</strong> a new five-year contract to manage the<br />

city <strong>of</strong> Nevada’s wastewater treatment system.<br />

Alliance Water Resources started in 1976 as<br />

Mid-Missouri Engineers Inc. to provide specialty<br />

services to the water and wastewater industry.<br />

In the early 1980s, the company began to<br />

play a role in the pr<strong>of</strong>essional management and<br />

maintenance <strong>of</strong> water and wastewater systems<br />

and districts, the role it fills today.<br />

Across Missouri and in Iowa, Alliance employs<br />

more than 250 people, mostly in the communities<br />

and districts it serves. The <strong>Columbia</strong><br />

BUSIneSS PROFILE<br />

FROM LEFT: Dale Wagner, sandy neal and Dick tuttle are vice presidents at alliance Water resources in <strong>Columbia</strong>.<br />

Alliance Water Resources<br />

expands presence in Missouri<br />

gary anger, president <strong>of</strong> alliance<br />

headquarters <strong><strong>of</strong>f</strong>ices 15 employees, including<br />

President Gary Anger and other company<br />

leaders.<br />

The company does not have any contracts in<br />

Boone County.<br />

The diversity <strong>of</strong> Alliance’s services occasionally<br />

goes beyond water and sewer system management<br />

and maintenance. In Bowling Green,<br />

for example, Alliance started managing the<br />

water and sewer systems and expanded the relationship<br />

with the city over many years. Now,<br />

Alliance serves as the community’s<br />

department <strong>of</strong> public works. Its<br />

services include non-water-related<br />

activities such as mowing the cemetery,<br />

making minor street repairs<br />

and putting up the city’s Christmas<br />

lights.<br />

“The city liked what we were<br />

doing, so eventually we added to<br />

the scope <strong>of</strong> services,” Neal said.<br />

Neal said a key advantage that<br />

Alliance <strong><strong>of</strong>f</strong>ers is access to the<br />

entire company’s expertise. In Ste.<br />

Genevieve, for example, the city typically would<br />

have hired four people to do the job that Alliance<br />

was hired to do. Alliance provided a staff <strong>of</strong><br />

four but with access to the rest <strong>of</strong> its employees<br />

throughout the company.<br />

“If one <strong>of</strong> our community’s has a problem,<br />

instead <strong>of</strong> completely relying on the knowledge<br />

<strong>of</strong> the local staff, they can reach out to the rest <strong>of</strong><br />

our company to find someone with the expertise<br />

they need,” Neal said.<br />

“Instead <strong>of</strong> buying four people, they bought<br />

a company <strong>of</strong> resources,” Neal said. “There is<br />

no way these communities, particularly smaller<br />

communities, can even begin to afford the multitude<br />

<strong>of</strong> service that they get, as they need them<br />

and when they need them.” v<br />

21 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


22 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

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COLUMBIA CURB & GUTTER CO<br />

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$250,000<br />

MATHENY, RICK & TERRY<br />

BOONE COUNTY NATIONAL BANK<br />

LT 315 STONERIDGE ESTATES PLAT 3<br />

$247,422<br />

TOTH, ADAM L & ERIN<br />

WELLS FARGO BANK<br />

LT 139 VINEYARDS PLAT 1 THE<br />

$242,250<br />

WYATT, JUSTIN M & CHRISTINA A<br />

MISSOURI CREDIT UNION<br />

LT 46 BLUEGRASS SOUTH ESTATES


PhoTo By AugusT kRygeR<br />

Superior Garden reopens<br />

rost inc. reopened its retail operation, superior gardens, this spring<br />

after moving the inventory from its previous outlet near the southern<br />

end <strong>of</strong> old highway 63 to the northwestern corner <strong>of</strong> the city where<br />

its company operations are based. rost said it has a much larger<br />

selection <strong>of</strong> plant material and products to choose from, three retail<br />

greenhouses, a shade house and six acres <strong>of</strong> trees and shrubs.<br />

the new address is 2450 trails West ave.<br />

Contact: 442-9499. | superior@tranquility.net. | rostlandscaping.com<br />

SPECIAL SECTION | hOMe & gArDen<br />

23 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


24 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

City permits valued at<br />

$200,000+ issued in<br />

March<br />

Huebert Builders<br />

Inc.<br />

914 s. West<br />

$1,200,000<br />

Commercial addition<br />

nonresidential<br />

Coil Construction<br />

Inc.<br />

2101 Vandiver<br />

$1,200,000<br />

Commercial addition<br />

nonresidential<br />

Paragon<br />

Construction Inc.<br />

6207 upper Bridle<br />

Bend<br />

$570,000<br />

new single-family<br />

detached<br />

Manor Homes LLC<br />

221 n. stadium<br />

$450,000<br />

Commercial<br />

alteration<br />

nonresidential<br />

Baker Development<br />

Group Inc.<br />

1716 Worcester<br />

$375,000<br />

new single-family<br />

detached<br />

COnSTrUCTIOn PERMITS COnSTrUCTIOn UPDATE<br />

Heartland<br />

Mechanical Service<br />

2100 nelwood<br />

$330,000<br />

mechanical<br />

Pate-Jones<br />

Construction Inc.<br />

5801 morning star<br />

$299,900<br />

new single-family<br />

detached<br />

Smith Building<br />

Company<br />

3901 Astoria<br />

$290,000<br />

new single-family<br />

detached<br />

Vantage Custom<br />

Homes LLC<br />

3206 granite Creek<br />

$260,000<br />

new single-family<br />

detached<br />

Tompkins Home<br />

1107 Rollins<br />

$258,703<br />

Residential addition<br />

John Hansman<br />

Construction<br />

3906 Abbington<br />

$250,000<br />

new single-family<br />

detached<br />

Mike Haynes<br />

Construction<br />

3908 Abbington<br />

$250,000<br />

new single-family<br />

detached<br />

TKG<br />

221 n. stadium<br />

$245,000<br />

Commercial<br />

alteration<br />

nonresidential<br />

Con-Tech<br />

Construction<br />

707 Copse<br />

$230,000<br />

new single-family<br />

detached<br />

Fairway Meadows<br />

Corporation<br />

4003 Ivanhoe<br />

$212,000<br />

new single-family<br />

detached<br />

Wilcoxson Custom<br />

Homes LLC<br />

713 Python<br />

$200,000<br />

new single-family<br />

detached<br />

John Hansman<br />

Construction<br />

4007 Blue hollow<br />

$200,000<br />

new single-family<br />

detached<br />

Sunrise Business Series<br />

A No-Compromise Approach<br />

to Sales Recruiting<br />

Join Chris Stark, President <strong>of</strong> The CAS Group, LLC<br />

May 17th, 2011 • 7:30 – 9:00 am<br />

Finding the right fit involves understanding the process, the behaviors,<br />

competencies and alignment issues that are critical to the selection <strong>of</strong><br />

that A-Player candidate. Don’t miss this opportunity to learn information<br />

that could drastically change the success <strong>of</strong> your company.<br />

Register for this event at: www.savant.sandler.com<br />

or call (573) 445-7694 for more information.<br />

Cost is $39 and includes breakfast.<br />

All events are held at Sandler Training,<br />

1905 Cherry Hill Dr., <strong>Columbia</strong>, MO 65203<br />

Catherine Atkins | Sandler Training<br />

(573) 445-7694 | www.savant.sandler.com<br />

auto-owners insurance<br />

The Michigan-based mutual insurance<br />

company is building<br />

a new regional <strong><strong>of</strong>f</strong>ice on East<br />

Pointe Drive, between Stadium<br />

Boulevard and Hollywood<br />

Theater. Little Dixie Construction<br />

is the general contractor for<br />

the 18,000-square-foot building.<br />

The regional <strong><strong>of</strong>f</strong>ice <strong>of</strong> Auto-<br />

Owners Insurance, which sells<br />

auto, home, life and business<br />

insurance, is now located on 302<br />

Campusview Drive.<br />

PhoTos By AugusT kRygeR


Business Online » Monica Pitts<br />

Digital Navigating<br />

To phone book or not to phone book<br />

The seasonal marketing mega-drama continues. This time <strong>of</strong><br />

year, we have many clients and potential clients call and ask, “Do<br />

I need to advertise in the phone book?” Now we all know the<br />

physical book is becoming harder and harder to throw our marketing<br />

dollars into. People are turning to online sources to make<br />

their buying decisions. But the institution has been around for so<br />

long that businesses are very reluctant,<br />

sometimes even scared,<br />

People are turning to pull the plug on their phone<br />

book ads.<br />

to online sources to How do you decide if<br />

make their buying you’re one <strong>of</strong> the rebels ready<br />

to nix the book?<br />

decisions. But the Once again we’re going<br />

back to marketing 101: Look at<br />

institution has been<br />

your audience because it all de-<br />

around for so long pends. Keep your ad if:<br />

• Your target market is<br />

that businesses older than age 60 and not very<br />

are very reluctant, Internet savvy.<br />

• Your audience lives in a<br />

sometimes even rural area with limited Internet<br />

connectivity.<br />

scared, to pull the • You expect buyers to<br />

plug on their phone make purchasing decisions as<br />

they’re moving and don’t yet<br />

book ads.<br />

have Internet access. (However,<br />

smartphones are fairly common<br />

in urban areas, which may negate<br />

this statement if your market is likely to have a smartphone.)<br />

• All your major competitors have ads.<br />

• You have zero online presence (in which case, please call us<br />

or at least list your company on Google Places).<br />

• You want to increase your marketing budget; who knows,<br />

maybe you need a write <strong><strong>of</strong>f</strong>. (If that’s the case I know some great<br />

designers who want to spiff up your current marketing materials.)<br />

Should you keep your listing on the phone book website?<br />

If you don’t have any online presence, it’s better than nothing;<br />

however, for the prices they charge, you can build a website for<br />

the price <strong>of</strong> your listing after a year or two.<br />

You have a listing on the phone book website now and are<br />

not sure if you should continue.<br />

Consult your Google Analytics report. Check the referring<br />

sites under traffic. This report does not lie. Look to see how many<br />

visitors have found your site by clicking on a link from the phone<br />

book site.<br />

What are we doing?<br />

Well, we’ve got an interesting mix <strong>of</strong> individuals in our target<br />

market. Tranquility, our sister company, <strong>of</strong>ten receives calls from<br />

individuals when they’re moving homes or <strong><strong>of</strong>f</strong>ices or they are <strong>of</strong><br />

an older demographic that needs a bit more technical support.<br />

Tranquility’s competitors both have phone book ads, so we decided<br />

we still need one, too. They threw in an ad for MayeCreate<br />

for another $10 a month, so we agreed to one for our Web division<br />

as well.<br />

As for the online listings, we visited our Google Analytics reports.<br />

Tranquility only had 88 visitors referred from the phone<br />

book site in the past 12 months. MayeCreate had zero. (The phone<br />

book’s numbers said otherwise, but we know our Web stuff, so<br />

you can’t fool us!) We decided to nix our online listing; with our<br />

monthly rate, we paid more than $20 per visitor last year. So this<br />

year we’re going to gamble and allocate that money to another<br />

form <strong>of</strong> online advertising for the next six months to see how it<br />

goes. Stay tuned for the results <strong>of</strong> our phone book dilemma/decision<br />

and journey v<br />

25 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com


26 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com<br />

neW BUSIneSS UPDATE neW BUSIneSS LICENSES<br />

All Vacuum Care<br />

3709 Providence Road, Suite D<br />

(573) 443-1500, www.allvacuumcare.net<br />

All Vacuum Care is opening a second location at 3709 Providence Road, Suite D (three doors<br />

down from Panera Bread). The original store is located on Range Line Street, across from the<br />

former location <strong>of</strong> Everett’s Restaurant. Both are owned by Randy Peterson. The new store will<br />

host an event on May 1 to celebrate the opening.<br />

Adams & Witt Property Pr<strong>of</strong>essionals<br />

1007 N. College, Suite 3, (573) 442-8941<br />

www.propertymanagementcolumbiamo.com<br />

Carmen Adams and Nancy Witt opened Adams & Witt Property Pr<strong>of</strong>essionals on April 11.<br />

Adams has been a Realtor with RE/MAX for 11 years, and Witt has had her own pre-employment<br />

and tenant screening company for 14 years. They are focusing on residential property<br />

management for now but hope to eventually branch out into commercial properties. Both have<br />

worked in property management with their families since they were teenagers.<br />

Cherry Hill Massage<br />

307 Locust St., (573) 446-3376<br />

www.cherryhillmassage.com<br />

Cherry Hill Massage moved to its new location downtown at 307 Locust St. last month.<br />

Owner Andrea Morse said she is excited to be part <strong>of</strong> The District. The studio, which <strong><strong>of</strong>f</strong>ers holistic<br />

and therapeutic massage services, opened in the Village <strong>of</strong> Cherry Hill in September 2006.<br />

Redlight Photobooth<br />

(573) 673-0319, luke@redlightphotobooth.com<br />

www.redlightphotobooth.com<br />

Luke Fletcher started his digital photo booth rental service on March 1. The booth, with an<br />

automatic high-resolution digital camera, can be set up at events such as weddings, birthday<br />

parties and reunions. Rates begin at $400 for two hours. Fletcher delivers the booth, sets it up<br />

and takes it away after the event.<br />

Issued by the city in March;<br />

includes ownership changes<br />

General licenses:<br />

A Better Car<br />

Phillip Marvin Hodges<br />

(573) 289-0127<br />

1208 E. Business Loop 70<br />

Auto and truck sales<br />

A Better Way Home Care<br />

Tina L. Kuehl<br />

(636) 236-8989<br />

109 N. Keene St.<br />

Home health agency<br />

Abigail’s Salon<br />

Abigail E. Sickman<br />

(573) 310-3328<br />

1506 Chapel Hill Road, Suite A-2<br />

Beauty salon<br />

Broadway Urgent Care LLC<br />

(573) 289-3042<br />

2003 W. Broadway<br />

Walk-in clinic<br />

Brow Threading<br />

Surinder Kaur<br />

(816) 795-5986<br />

2300 Bernadette Drive<br />

Brow threading kiosk<br />

Chim’s Thai Kitchen<br />

Pramuan Duncan<br />

(509) 295-3810<br />

3907 Peachtree Drive<br />

Thai food<br />

Fulbeli’s Inc.<br />

Donald E. Smith<br />

(573) 445-5760<br />

2300 Bernadette Drive, Suite 724<br />

Restaurant – food court<br />

Gina A. Butler<br />

(573) 449-9355<br />

1705 E. Broadway, HP3A<br />

Acupuncture services<br />

Hillcreek Yarn Shoppe<br />

Karen Sue Cox<br />

(573) 449-5648<br />

1414 Range Line St., Suite C<br />

Yarn and yarn supplies<br />

IBM Corporation<br />

2810 LeMone Industrial Blvd.<br />

Service delivery center (data<br />

processing)<br />

Knorr Marketing Communications<br />

Wendy Jo Knorr<br />

(573) 445-2209<br />

910 E. Broadway, Suite 200<br />

Marketing and PR services<br />

Media Cross Inc.<br />

Lori Sander<br />

(314) 646-1101<br />

1207 W. Broadway, Suite 102<br />

Marketing firm<br />

Mr. Goodcents Subs & Pastas No. 10<br />

Daniel Chaffin<br />

(573) 777-9500<br />

2540 Broadway Bluffs Drive, Suite 109<br />

Restaurant<br />

Open Studio Pilates<br />

Laura L. Deter<br />

(573) 289-9577<br />

300 St. James St.<br />

Pilates lessons<br />

The Glik Company<br />

(618) 876-6717<br />

921 E. Broadway<br />

Retail clothing store<br />

Join <strong>Columbia</strong> Home Magazine at the first<br />

gathering in a series <strong>of</strong> personal and pr<strong>of</strong>essional<br />

development events designed for women.<br />

Tickets: $45<br />

Limited availability.<br />

Reserve your space<br />

immediately. Tables<br />

available for groups<br />

<strong>of</strong> 6 or more.<br />

See the pages <strong>of</strong><br />

<strong>Columbia</strong> Home come<br />

alive. Enjoy lunch<br />

and networking<br />

opportunities while<br />

learning about Ms.<br />

Atkins effective<br />

negotiating tips.<br />

Tuesday, May 17 • Noon-1:30pm<br />

Country Club <strong>of</strong> Missouri • 1300 Woodrail Ave., <strong>Columbia</strong>, MO<br />

Cathy Atkins <strong>of</strong> Sandler Training –<br />

Savant Business Development Systems<br />

will provide a powerful presentation on “Effective Negotiations”<br />

Lunch will be provided in the Country Club <strong>of</strong> Missouri followed<br />

by a Q&A session with Ms. Atkins and a networking opportunity<br />

for all guests.<br />

For reservations call Cindy Sheridan 499-1830 x0,<br />

or go to www.columbiahl.com


PhoTos CouRTesT <strong>of</strong> ARIAnnA PARsons<br />

The Muse Café and Gallery<br />

<strong>Columbia</strong> Café and Gallery LLC<br />

(573) 289-3679<br />

110 Orr St., Suite 101<br />

C<strong><strong>of</strong>f</strong>ee shop and retail art sales<br />

Home-based businesses<br />

Bean Around the Block<br />

Kevin Salmons<br />

(573) 999-1924<br />

1000 Brook Trout Court<br />

Retail c<strong><strong>of</strong>f</strong>ee beans<br />

Blanca’s Cleaning Services<br />

Blanca Arce<br />

(573) 289-0995<br />

2205 Creasy Springs Road, Apt. A<br />

Cleaning residential/commercial<br />

<strong>Columbia</strong> Detailing<br />

Adam Churchwell<br />

(573) 268-3295<br />

4658 Southampton Court<br />

Mobile vehicle detailing service<br />

D-Squared Designs<br />

James E. Garr III<br />

(573) 999-3876<br />

1204 Willowcreek Lane<br />

On-location photography and graphic<br />

design<br />

Davika Thomas<br />

(573) 424-9378<br />

411 W. Walnut St.<br />

Therapeutic massage<br />

NEW BUSINESS UPDATe<br />

My Green Cities<br />

3406 N. Moreau Road, (573) 239-4235, www.mygreencities.com<br />

By Annie Greenberg<br />

Global Static Media<br />

Steven Derek Carr<br />

(573) 999-3943<br />

2200 Warwick St., Apt. 17<br />

Online Web development s<strong>of</strong>tware<br />

Golden Inspirations<br />

Michelle Renee Golden<br />

(314) 603-3087<br />

1107 Chantilly Court<br />

Pr<strong>of</strong>essional organizing/assistant<br />

IMS<br />

Justin Ray Stillson<br />

(573) 499-1759<br />

4503 Revere Court<br />

Mowing, edging, snow shoveling<br />

Jo Ann the Cleaning Lady<br />

Joann Shavers<br />

(573) 356-5130<br />

511 Mary St.<br />

Cleaning<br />

JR’s Landscaping<br />

Jaime R. Lopez Jr.<br />

(573) 289-7211<br />

3400 Crow Court<br />

Lawn care, landscaping<br />

K.N. Janitorial Services<br />

Keyona Nicole Williams<br />

(573) 228-0944<br />

1507 Greensboro Drive<br />

Janitorial service<br />

A local online company<br />

founded on Earth Day 2010,<br />

My Green Cities, has widened<br />

its net.<br />

Owner Arianna<br />

Parsons’ original goal<br />

was to register 100 locally<br />

owned, independent<br />

businesses in <strong>Columbia</strong><br />

that operate with sustainability<br />

in mind.<br />

So far, she’s signed up<br />

about 110 local businesses,<br />

along with another 50 from outside the area,<br />

such as Minneapolis and Houston. There’s even<br />

a listing from a company called Green Moves in<br />

Brighton, Australia.<br />

The My Green Cities app for the iPhone<br />

launches on April 22, which is the company’s<br />

one-year anniversary. With two or three businesses<br />

from around the country signing up every<br />

day, Parsons said the momentum is both<br />

overwhelming and inspiring.<br />

“I’m able to learn about all the great things<br />

people are doing for the environment and society,<br />

and it’s inspiring, even if sometimes I’m like,<br />

‘Slow down, slow down,’” she said.<br />

To register with the site, a business must be<br />

independent and locally owned. The application<br />

process involves a detailed survey about the<br />

business’ energy usage, waste disposal, water<br />

conservation and other social awareness issues.<br />

There can be some industry-specific questions as<br />

well, such as whether a dry cleaner uses the carcinogenic<br />

chemical PERC.<br />

Mel’s At-Home Creations<br />

Melissa Siani<br />

(910) 320-3160<br />

3601 Building 25 W. Broadway, Apt. 102<br />

Online retail homemade children’s items<br />

Modern Property Groups<br />

Donald E. Seitz<br />

(573) 808-3460<br />

1102 Ireland Court<br />

Residential/commercial property<br />

management/real estate broker<br />

Retail Heaven<br />

Julie Chang<br />

(573) 445-3094<br />

4308 Royal Aberdeen St.<br />

Internet retail sales<br />

Sabi International<br />

Alexis Noel Robinson<br />

(573) 442-4177<br />

1121 W. Stewart Road<br />

International travel/project and<br />

grant writing<br />

Sunrise Gardens LLC<br />

Troy R. Cox<br />

(573) 219-9053<br />

2414 Calder Court<br />

Landscape Garden Services<br />

The Pawlor LLC<br />

Kearby L. Williams<br />

(573) 268-9097<br />

3405 Derby Ridge Drive<br />

Pet grooming<br />

“It’s a really different way for people to think<br />

about where they want to shop, matching people<br />

on issues other than just how inexpensive a<br />

product is,” Parsons said. “It’s about…feeling<br />

good about your purchase because you’re supporting<br />

a business with policies you believe in.”<br />

The iPhone app will make conscientious purchasing<br />

even easier in <strong>Columbia</strong>. It lists about<br />

40 industries and allows users to filter through<br />

the different businesses to find the best fit for<br />

them: for example, a restaurant that uses only<br />

local produce or has a vegetarian menu or is the<br />

closest to their location so they don’t have to use<br />

much gas to get there.<br />

The launch <strong>of</strong> the app will coincide with the<br />

launch <strong>of</strong> My5, which will allow local artists,<br />

musicians, jewelry makers and fashion designers<br />

to showcase their five favorite products.<br />

To celebrate the new app and My5, participating<br />

stores in town will tie green biodegradable balloons<br />

to their doors on the launch date, April 22.<br />

That evening, there will be a launch party at the<br />

Artlandish Gallery from 5:30 – 7 p.m. v<br />

27 April 16, 2011 <strong>Columbia</strong> Business Times | <strong>Columbia</strong>BusinessTimes.com

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