Director General's Note: - Tourism Council of Bhutan

iTB aSia:
The ITB-Asia held at the Suntec Singapore is a trade
show for the Asian Travel Market as Singapore being the
host destination of the Asian Edition of the ITB Berlin,
the world’s largest trade shows. ITB Asia had more than
6,000 delegates and 679 exhibitors from over 57 countries.
Singapore is the ideal location and platform since it is the
focal point for business and knowledge exchange on travel
in Asia, serving as a strategic node and financial business
hub in the Asia – Pacific and a key intersection between the
East and West.
Bhutan participated for the first time at this fair and was
led by the Tourism Council of Bhutan. The participation
comprised of a team of TCB officials, Hoteliers, Tour
Operators and Druk Air.
JaTa
An official from the Tourism Council of Bhutan
Secretariat led by Director General along with 10 tour
operators has participated in the Japanese Association of
travel Agents (JATA) World Travel Fair for 2010 that is
being held along with World Tourism Congress from 24th
– 26th September 2010 in Tokyo.
JATA World travel fair is both a trade fair featuring
dedicated day for exhibitors to meet one-on-one with the
Japanese travel trade and a consumer travel show where
destinations and supplier show case their travel offerings
and appeal directly to potential Japanese travelers. A total
of 699 exhibitors from 151 countries have participated in
the fair.
Besides participating in the fair, we met with premium
Japanese outbound tour operators with the objectives
of pushing them to promote and push sales to Bhutan
and also visited Tourism Information Centre based in
Kagoshima to monitor and to discuss how the promotion
office can help us to promote tourism.
The Centre is set up by Dr. Ryoichi Nagata, President
and CEO of Shin Nippon Biomedical Laboratories
Ltd (SNBL) and Honorary Counsel General through
diplomatic channels with the view of disseminating
information on Bhutan and Promotion of visitors
particularly from Japan, which is an important source of
market.
WOrld TOuriSm day:
“Tourism and biodiversity are closely intertwined.
Millions of people travel each year to experience nature’s
splendor. The income generated by sustainable
Tourism Council of Bhutan Newsletter 4 Winter 2010