New Title - Toothfriendly International

CONFECTIONERY EDITION
Toothfriendly Toothfriendly News
News
Toothfriendly News
SPRING 2007 NEWSLETTER OF TOOTHFRIENDLY INTERNATIONAL
NEW PRODUCTS
SUGAR-FREE
MARKET GROWS
Special report:
Toothfriendly in
China
Sweets China - FDI Dental

25 years
HAPPY BIRTHDAY,
HAPPY TOOTH
Toothfriendly International,
a non-profit organisation
based in Switzerland, celebrates
the 25th anniversary
of the Happy Tooth Mark.
The distinctive symbol indicates
that a confectionery
product has been independently
tested by an accredited
dental institute and
proven to be safe for teeth.
In the past 25 years, the
number of toothfriendlytested
products has
reached over 60.
Today, consumers can find
the Happy Tooth on a
range of different hard candies,
toffees, mints, chewing
gums and even chocolate.
IMPRESSUM
TOOTHFRIENDLY INTERNATIONAL
Bundesstrasse 29
4054 Basel - Switzerland
Tel: +41 61 273 77 07
Fax: +41 61 273 77 03
President
Prof. Bernhard Guggenheim
Executive Director
Dr. Albert Bär
Project Manager, Editor
Kati Leskinen
contact@toothfriendly.ch
WWW.TOOTHFRIENDLY.ORG
Toothfriendly International is a nonprofit
organisation promoting oral
health.
© 2006 Toothfriendly International
The entire contents of Toothfriendly
News are protected by copyright
and may not be reproduced without
written permission of the publishers.
FRESHMAKER
GOES TOOTHFRIENDLY
The sugar-free Mentos is now available
also in Central Europe. After the
successful launch in the Benelux
countries, UK and Scandinavia, the
sugar-free Freshmaker was launched
in Germany, Austria and Switzerland.
The flip-top box was introduced in four
flavours; mint, fruit, cherry and yogurt
peach.
CFP Brands, the German joint venture
of Chupa Chups, Fisherman‘s Friend
and Perfetti, is supporting the launch
with a creative campaign underpinning
the dental benefits of the sugar-free
candies.
Mentos sugar-free displays the Happy
Tooth mark on the package label as a
seal of toothfriendly quality. More: www.mentos.de
GUILT-FREE WINEGUMS
BY NATREEN
Sara Lee in Germany has developed
a range of sugar-free winegums under
the Natreen brand. The product
combines the taste of traditional winegums
with outstanding health benefits;
Natreen is guaranteed
toothfriendly and provides 40% less
calories than conventional winegums.
The candies are enriched with
vitamines and fibre.
The product is available in three varieties;
Vitamin Wichtel, Fruitissmo
and Weingummis.
More: www.natreen.de
IT’S HOTANDSASSY...
Ferndale of Australia has recently
launched Sassy, a 14 piece tab gum
that comes in a unique purse-type
pack.
Samantha O‘Brien, the Marketing
Manager of Ferndale, says that while
Wrigley dominates gum with 99% of
the market in Australia, Ferndale is
looking for a segment. By targeting
females Sassy provides a point of
difference.
Sassy’s gender segmentation is a
first for the category and aims to add
growth to a gum category that has
been stagnant for the last few years.
More: www.fdale.com.au

ECCOL GUM IS
FIRST IN CHINA
Aikou chewing gum of Eccol Beijing
International Food Technique is the
first Chinese product to carry the
Happy Tooth quality symbol.
All four flavours of the product range
have been tested and determined to
be safe for teeth. Eccol has enriched
the sugar-free fruit gum range with
vitamin C.
SMINT + GUM =
DOUBLE PLEASURE
Latest product innovation from Chupa
Chups: the first candy+chewing
gum combination was launched under
the SMINT brand. In a blister
pack of eight pieces, SMINT&Gum
delivers strong flavour and refresing
mouth-feel combined with dental benefits.
Toothfriendly SMINT+Gum was first
introduced in Spain and Portugal in
2006, and will followed by the launch
in several European countries in
2007.
More: www.smint.com
POWER GUM FROM FISHERMAN’S FRIEND
Extraordinary strong and guaranteed
safe for teeth, promises Lofthouse of
Fleetwood. The company has
launched new Fisherman’ s Friend
chewing gum with the quality seal
“toothfriendly tested” in France, Germany,
Italy, Switzerland and Scandinavia.
The mighty gums are available in
resealable bags in two flavours: Eucalyptus
Menthol and Strong Mint.
MENTOS SPREADS ITS WINGS
Perfetti van Melle has introduced new
toothfriendly Mentos Gum in the Benelux
countries.
Mentos gum is a brand extension to
the successful freshmaker range. The
gums have an innovative round discshape,
a crunchy coating and a mint
flavour which outlasts most competitors.
According to Mentos Brand manager
Carla Smeets, the line extension has
been a success in both Belgium and
Holland. Consumers have received
the new gum well, and the main retail
channels have allocated prime space
for the newcomer in the gum segment.
LÄKEROL GOES VERY BERRY IN ASIA
Leaf presents a wide rainbow of toothfriendly
Läkerol pastilles. The company
has been fast to innovate fruity
flavours to complement the Läkerol
Classic range. A new flavour, Forest
Berries, was recently introduced in
Singapore and Hong Kong.
According to Brand Manager Susan
Kwek, Passion Fruit with Green Tea,
Grape and Strawberry are some of
the latest additions to the range.
NEW PRODUCTS____
More: www.fishermansfriend.com
Mentos Gum comes in a blister pack
and plastic container, both are available
in minty and fruity flavours. Mentos
Gum is sugar-free and has been
approved as “toothfriendly”.
More: www.mentos.nl
Each Läkerol box is embossed with a
“Happy Tooth” logo, indicating that
Läkerol pastilles have gone through
scientific tests to prove that they do
not promote tooth decay.
Läkerol is distinguished with the
Happy Tooth certification mark in
Switzerland, Holland, Belgium, Singapore
and Hong Kong.
More: www.lakerol.com

SHANGHAI—Toothfriendly International
has established a Chinese action group
to promote the concept of toothfriendly
sweets in China. The group consists of
dental health professionals, confectionery
manufacturers and suppliers of
sugar substitutes.
Aiming to promote the internationally
recognized Happy Tooth mark, the action
group had it’s first presence at
Sweets China 2006, a trade fair dedicated
to Asian confectionery marketers.
Kati Leskinen of TI commented: „The
feedback from visitors was very positive.
The Happy Tooth Mark seems to attract
the eye of Chinese consumers. Our product
samples and promotional materials
were distributed in huge amounts.“
China is seen as the upcoming market
for sugar-free products. According to
data provided by Palatinit, the manufacturer
of Isomalt, Chinese consumers are
showing interest in healthier sweets.
Sugar-free chewing gum is already perceived
as an oral health product. In
2005, the Chinese sugar-free gum segment
showed an immense growth rate
of 146%, representing over one third of
the total gum market.
The candy market is still sugardominated,
but first successful sugarfree
brands have been introduced by
Cadbury (Halls) and Perfetti van Melle
(Alpenliebe).
CHINA SPECIAL
Toothfriendly Sweets in China
International product range presented at Sweets China exhibition
Cargill, Palatinit and Roquette,
the leading manufacturers
of sugar
substitutes, support the
Toothfriendly action
group in China.
Sugar-free confectionery grows in China
Dental chewing gum leads the market development
Sugar-free chewing gum market: growth in sales value
2004-2005
6%
12%12% 15% 18%
146% USA
Japan
France
Poland
Turkey
China
Sophie
Wang
(Palatinit),
Alex Han
(Roquette)
and Kati
Leskinen
(TI) at
Sweets
China.
Sweets China
was organised
by
Koelnmesse
and held
from 4-6
September
in the
Shanghai
SIEC centre.
The Chinesesugarfreechewing
gum
has experienced
a
spectacular
growth during
2004-
2005, and
the positive
trend is expected
to
continue in
2007.

FDI IN BRIEF
The FDI World Dental Federation is the
worldwide voice of dentistry.
Annual World Dental Congress plays
an important role in the advancement of
dentistry. This internationally recognised
event is held in a different city every
year and comprises of several elements,
including Scientific Programme
and World Dental Exhibition.
In 2007, the Annual FDI World Dental
Congress and Exhibition will take place
in Dubai.
FDI World Dental Congress in China
Dentists of the world gathered in Shenzhen
Sweets that even
dentists like!
Presenting the
whole range of
toothfriendly
sweets at the annual
FDI congress.
CHINA SPECIAL
SHENZHEN—Toothfriendly International
was again present at the annual FDI
World Dental Congress. The event of
2006 took place in Shenzhen, China.
At the Toothfriendly stand, Chinese dental
professionals were invited to review the
latest information on toothfriendly sugar
substitutes.
During four days, thousands of sugar-free
candy samples and leaflets were distributed
to visitors.
Dental professionals are a key target audience
when it comes to communicating
the benefits of sugar-free confectionery
products. In the field of oral health, dentists
are the primary opinion leaders to
give advice to consumers.
The FDI and numerous dental associations
around the world have given their
support to the concept of promoting toothfriendly
confectionery.
Alex Han and Marine Pochat
of Roquette China
informed dentists about
the health benefits of polyols.
Tan Hui Fern from Palatinit
Asia Pasific.
Palatinit is the leading
manufacturer of Isomalt,
a toothfriendly sugar
substitute which is ideally
suited in hard candies
and chewing gum coatings.

MARKET RESEARCH
Sugar-free: Something to Smile About
Dental health main reason for choosing sugar-free sweets in Finland
Dental health is the main reason for
choosing sugar-free confectionery, according
to a study published at Turku
School of Economics in Finland (2006).
The survey was conducted as part of a
master’s thesis study of Jatta-Maria
Harkonsalo.
The objective of the study was to find
out how dental health claims influence
young female consumers’ decision to
buy sugar-free confectionery.
Consumers seek
dental benefits
Half (52%) of the respondents claimed
that the main reason for choosing a
sugar-free candy was dental health.
38% admitted to be counting calories,
and 10% chose sugar-free out of habit.
Harkonsalo interviewed the respondents
personally. “I was surprised to see that
dental health plays such a major role in
the decision-making process”, she admits.
“The Finns are known to be healthconscious,
but I would have expected
that young women are more concerned
about their weight than teeth”.
Visual logo easy than words
Over 70% of respondents claimed that
the visual Happy Tooth symbol is easier
to notice than the written statement
“toothfriendly”. This is not surprising, as
only 18% of young female consumers
claim to pay attention to package labels.
Three out of four respondents claimed
that the logo would facilitate the decision
to choose which products to buy.
20%
This symbol communicates clearly
that a product is „toothfriendly“
60%
12%
8%
0%
52%
38%
10%
Albert Bär of Toothfriendly International
is not surprised of the study results.
“Consumers value information about
health benefits, but the information must
be easy to understand," he says.
“Busy consumers want clear and simple
symbols which are fast to recognize.
Visual signs are, therefore, preferred
over complicated written statements.”
One dilemma with health claims is that
too much information can confuse consumers
and too little information can
mislead them.
“The confectionery industry is under
pressure to create healthier products.
Some companies use unsubstantiated
claims to stand out from the competition.
Nowadays, this is a highly risky strategy”,
warns Bär.
I totally agree
I somewhat agree
I don't agree or
disagree
I somewhat disagree
I totally disagree
What is your reason for choosing sugar-free
candies instead of sugar candies?
38% 38%
24%
Dental health
Less calories
Out of habit
N= 50 females, age 18-26
Front-label claims
0% 0%
I totally agree
I somewhat
agree
I don't agree
or disagree
I somewhat
disagree
I totally
disagree
Healthy
teeth matter:
Young femaleconsumers
in
Finland
choose
sugar-free
candies to
prevent dental
cavities.
Another related study (Wansink 2003)
concludes that short, visual health
claims on the front label create a more
believable and positive image of the
product than long written claims on the
back label.
Consumers tend to view front labels as
a summary of a product’s benefits. The
more difficult the front label is to comprehend,
the more likely it will be ignored
or misinterpreted.
References:
Harkonsalo J-M. (2006) The Influence of
Health Claims on Consumers Willingness to
Buy? Thesis, Turku School of Economics,
Finland
Wansink B. (2003) How Do Front and Back
Package Label Influence Beliefs About Health
Claims? University of Illinois, USA
This symbol could facilitate
my product choice

To Claim or Not to Claim?
The new EU Nutrition and Health Claims Regulation will have significant
consequences on confectionery labels and advertising.
The main purpose of the new Regulation
is to protect consumers from misleading
claims about the food they
eat, and to harmonize national criteria
applied for nutrition claims and the
acceptance or refusal of health claims.
Nutrition claims
Nutrition claims are claims which
state, suggest or imply that a food has
a particular beneficial nutritional property
due to the energy, nutrient or
other substance that it contains or
does not contain.
Health claims
Health claims may either refer to the
role of a nutrient or refer to the reduction
of a disease.
Claims about the nutrition or health
benefits of foods which are not clear,
accurate and substantiated, will no
longer be tolerated.
The destiny of many claims on food
labels depends on the stringency with
which the forthcoming Regulation will
be applied.
Also under the new Regulation, disease
related claims („anti-caries“)
cannot be sanctioned. Many illdefined
dental claims are bound to
disappear.
The toothfriendly claim
The “toothfriendly” claim and the
Happy Tooth symbol can continue to
be used also under the forthcoming
Regulation, provided that it will be
included in the EU Commission’s list
of acceptable “grandfathered” claims.
Since the “toothfrienly” claim is based
on a scientific examination of each
product for which the claim is to be
made, the claim is both substantiated
and truthful. The “toothfriendly” claim
rests upon a transparent and generally
accepted criteria.
More information
More about the new EU Nutrition and
Health Claims Regulation can be
read in the August issue (2006) of
Kennedy‘s Confection:
The Future for Health Claims on
Confectionery.
HEALTH CLAIMS____
WHAT WILL THE NEW LAW
DO IN PRACTICE?
� Eliminate national differences in the
evaluation and acceptance of health
claims.
� Nutrient content claim (e.g. source of
calcium) may only be made if that ingredient
is present in significant
amounts (based on the RDA).
� Disease-risk-reduction claims will require
premarked authorisation.
� Disease related claims such as „anticaries“
remain banned.
� EU countries have one year to collect
existing health claims for food products.
After that, each claim will be
evaluated by EFSA and accepted or
denied with a transition period.
� Not only packaging labels, but also
advertising will be covered by the new
Regulation.

___ TOOTHFRIENDLY PROMOTES
ITALY
TOOTHFRIENDLY ITALY:
SWEET HIGHLIGHTS
Toothfriendly International strengthened
its presence in Italy by exhibiting
at three main dental events in
2006.
Product samples of Chupa Chups,
Pastiglie Leone and Akellas were
met with an overwhelming response.
The Toothfriendly stand welcomed
over 10.000 visitors in Milano,
Bari and Rome.
Cristina De Sousa of Toothfriendly
commented: “We are currently
building our network among dental
professionals in Italy. I believe we
will have a bright future in Italy,
thanks to the co-operation with Italian
dental associations”.
SWITZERLAND
TOOTHFRIENDLY
WEBSITE MAKEOVER
Toothfriendly
Switzerland has
revamped its website
to make it more
user-friendly.
www.zahnfreundlich.ch
The new website design meets the
demands of Swiss confectionery
manufacturers.
”There was a clear need for a new
website, explains Andrea Dornbierer
of Aktion Zahnfreundlich. “We
wanted to present our member companies
in a more transparent way”.
The Toothfriendly manufacturers
are now enlisted with product pictures.
Consumers and professionals
can easily find the whole range of
toothfriendly products sold in Switzerland
with few mouse clicks.
Besides product information, all
educational material and giveaways
can be ordered online.
„The feedback from confectionery
manufacturers was nothing but positive,
says Dornbierer.
Cristina De Sousa
represented Toothfriendly
at the Expodental 2006 fair
(Milano), Dental Levante
2006 (Bari) and Congresso
Nazionale AIDI 2006
(Rome).
UNITED KINGDOM
FEED YOUR SMILE WITH TOOTHFRIENDLY
SWEETS, SAYS YOUR DENTIST
May is Smile Month in the UK.
Every year, the British dentists join
together to campaign for better oral
health. The tagline for the annual
event in 2006 was “Feed your smile”
to raise awareness to healthier
snacking habits.
Toothfriendly International supported
the national Smile Month of 2006 by
providing free samples and education
material to dentists throughout
UK.
Annette Briggs, a dental hygienist
from Leeds commented: “The samples
were very much appreciated
and came in handy when talking to
patients. Many are still unaware that
sugar-free sweets exist.”
Leslie Mooney from Glasgow was
every bit as enthusiastic: The sweets
and information proved very popular
with all our patients and the staff.
She continues: “Hopefully we have
made many more people aware that
toothfriendly sweets are easily available
and that they taste every bit as
good as sugary sweets.”
Recognising toothfriendly sweets
is child’s play—look for the Happy
Tooth symbol.

GERMANY
HOLIDAYS WITH HEALTHY TEETH
Enjoying holidays with a healthy bite
was the motto of the joint summer
campaign of Toothfriendly Germany
and Initiative proDente e.V.
Over 150.000 toothfriendly Mentos,
Cremosa, Putzi and Smint samples
were distributed to passangers at
main German airports last summer.
The passangers also received a
complimentary Dental Dictionery
containing translations of typical dental
discomforts in seven languages.
TURKEY
DENTAL BUS SPREADS SMILES
Dis Dostu, the Turkish Toothfriendly
association, has launched a new
educational campaign featuring a
mobile dental bus.
The bus aims to teach basic oral
hygiene habits to underprivileged
children in rural areas of Turkey.
Last year, the campaign reached
over 10.000 children with limited
access to dental care.
Sila Koen of Dis Dostu said: “We
have unbelievable dental needs
among the kids. I was just amazed
at the amount of tooth decay I saw
when I started working here.“
Making people aware of the
importance of teeth is the cornerstone
of Dis Dostu actions.
Airport action:
The German
Toothfriendly
team distributed
150.000
samples of
Smint, Putzi,
Mentos and
Cremosa.
Hedi von Bergh of the German
Toothfriendly association commented:
“The feedback on our airport
action was excellent. The passangers
were positively surprised to
receive dental advice in such a
sweet way.“
The campaign aimed to remind that
everyone can enjoy holiday sweets
and still keep the teeth intact—as
long as the sweets are toothfriendly.
(www.zahnmaennchen.de)
Inside
the bus, voluntary
educators teach children
about oral hygiene, caries and
correct nutrition.
According to Koen, the campaign
has been successful: “Children learn
by doing. If we give them a
toothbrush and teach them how to
use it, they are more likely to learn the
message than by reading about it in
in a book.”
The dental bus campaign was
launched in October 2006 through a
partnership between Dis Dostu and
Do�u� group. The project is planned
to continue in 2007, reaching ten
new cities in the underdeveloped
areas of Turkey.
(www.disdostu.org)
TOOTHFRIENDLY PROMOTES____
SINGAPORE
The Happy Tooth was spotted in
Singapore.
TOOTHFRIENDY
IN SINGAPORE
International Dental Exhibition
(IDEM), Asia’s leading dental event,
attracted over 7000 dentists to Singapore
in April 2006.
Toothfriendly International was present
to showcase the Asian Pasific
range of toothfriendly sweets:
Läkerol, Ricola, Cremosa, Halls and
Fisherman’s Friend.
In the latest campaign of Dis
Dostu, voluntary oral health educators
make toothbrushing easy.

___SUGAR-FREE SPECIAL
Sugar-free candy
Continues to drive the European market
The sugar-free revolution, first experienced with chewing
gum, is now extending to sweets. There is every indication
that global growth in the sugar-free sector of the candy
market will continue in 2007.
Market development between 1998
and 2005 shows a significant growth:
While sugared candy sales fell by an
average of -0.1%, the market for sugar-free
candy grew by an average
of 3.5% per annum over the same
period.
Spain is the world leader of sugarfree
candy with an 54% share of the
total candy market. Chupa Chups is
setting the pace in Spain with sugarfree
“Cremosa“ lollipops and Smint
power mints.
The German candy market, with €906
million the highest sales value in
Europe, increased the sugar-free
candy segment by 20% in comparison
to the sugar candy market which declined
by 7%. In total, the sugar-free
segment has reached a share of 33%
of the German candy market.
A similar development was observed in
Greece, one of Europe’s emerging
markets, where the sugar-free sector
increased by 27% in comparison to the
sugar sector which declined by 14%.
TOOTHFRIENDLY TESTED
On the Italian candy market only the
sugar-free sector shows a positive development
(+6%). The Italian manufacturer
Perfetti van Melle enlarged its
market share in Italy with the sugar-free
indulgence candy range “Alpenliebe”.
Perfetti’s sugar-free candy is also a
successful export product which can be
found in Greece, Turkey, Russia and
even in China.
In the United Kingdom, the sugar-free
candy segment has grown steadily and
now has a market share of 13%. Successful
new sugar-free brands include
Cremosa, Fruittella, Tunes and Mentos.
Candy markets in Eastern Europe show
in general a positive development. The
increase of sales in the candy market
(Russia +27% and Poland +21%) is
mainly due to the growing sales of
sugar-free candy which are up +32% in
Russia and +93% in Poland. “Orbit
Drops” are still the clear market leader
with a market share of 38% in Russia.
A look on the creative Asian candy
market shows an interesting trend of
Sugar-free
candies are
noncariogenic
if they do
not lower
plaque-pH
of the dental
plaque
below 5.7.
Perfetti van Melle is expanding its
sugar-free Fruittella range, positioned
as „healthier indulgence“ for
young female consumers.
sugar-free 2-in-1 sweets, offering new
sensorial experience with a notable effect
with their two different halves. One
side has a milky, creamy flavor, warm
mouth feel and a rough texture; the
other has a cool, minty taste, refreshing
effect and a smooth surface. The result
is a confusing yet interesting and enjoyable
effect on the taste buds.
Conclusions
The sales figures demonstrate that
sugar-free confectionery has finally become
a mass market product. Several
sugar-free products have been
launched also in the “fun and pleasure”
segment which is traditionally dominated
by sugar confectionery.
Even if sugar-free candy may not reach
the market shares of 90 or 99% like
sugar-free gum, the last years have
shown that new sugar substitutes have
been able to set a benchmark for new
sugar-free candy products, innovative
both visually and in terms of taste.
Source:
Euromonitor 2005 vs. 2004, Nielsen, IRI,
2004 vs.2003, Nielsen 2005 vs. 2004, 1 HY
2005 vs. 1 HY 2004 Nielsen, IRI as of 27
Nov 2005

Sugar substitutes are essential in the development
of toothfriendly sweets. New ingredients
are driving the development of sugarfree
confectionery.
Isomaltulose and D-Tagatose
Two new sweeteners, isomaltulose
(Cargill, Palatinit) and D-tagatose (Arla
Foods) have recently been authorized
as novel foods and are now available in
Europe for the development of new
toothfriendly confectionery.
Isomaltulose and D-tagatose are sugars,
not polyols. Being foods, not food
additives, these two sugars do not have
E-numbers and do not require special
labelling as is required for polyols and
intense sweeteners.
While “sugar” is traditionally seen as
unhealthy, these two novel sweeteners
offer a unique mix of sugar-like properties
and health benefits that makes their
application attractive for a range of confectionery
products including chocolate,
caramel-type products and sweets positioned
for consumption by children.
Maltisorb
Replacing
sugar
with toothfriendly alternatives
Maltisorb is the tradename of the crystalline
maltitol produced and marketed
worldwide by Roquette. It has the same
sweetness, mouthfeel and the technological
properties as sugar.
Being safe to teeth, Maltisorb is ideally
suited for the formulation of toothfriendly
products, especially chocolate or the
crunchy coating of chewing gum.
Erythritol
A new bulk sweetener, erythritol,
(Cargill) has a high digestive tolerance,
making it ideal for confectionery which
is consumed in large amounts. Because
erythritol is absorbed before it enters
the large intestine, it does not normally
cause laxative effects.
Erythritol is also claimed to have advantageous
dental properties in terms of a
reduction of Streptococcus mutans, i.e.
in the reduction of dental caries.
The EC Council have approved the use
of erythritol in foods, under the same
conditions as other polyols.
Nutriose FB
Nutriose FB, marketed by Roquette, is
a toothfriendly resistant dextrin (dietary
fiber).
Fiber is an important component of our
diet. Soluble fibers are not sweet, but
they are often used to bring more body
and chewiness to sugar-free jellies and
chewy sweets. Soluble fibers also make
candy flavors longer-lasting.
Fiber has many potential health benefits,
such as lowering cholesterol levels
and reducing the risk of colon cancer.
Adding fiber to the diet may also help in
weight management.
SUGAR-FREE SPECIAL____
Isomalt
While consumers clearly value the
health benefits of „sugar-free“, they are
not willing to compromise on pleasure.
Sugar-free confectionery must be interesting
to consumers both visually and
in terms of taste.
According to Palatinit GmbH, isomalt
offers most potential for developing hard
candies.
Isomalt (Palatinit, Cargill) is the only
sugar substitute made from beet sugar,
providing a natural taste without a cooling
effect. Isomalt replaces sugar 1:1,
but contains only half the calories of
sugar. It is toothfriendly and has a low
glycemic index.
The low hygroscopicity of isomalt enables
the production of non-sticky candies.
Isomalt is best suited in hardboiled
candies or crunchy chewing gum
coatings.
MORE INFORMATION
www.gaio-tagatose.com
www.palatinit.com
www.maltitol-maltisorb.roquette.com
www.nutriose.com
www.cargillsweetness.com
Picture courtesy of Palatinit GmbH

Scientifically tested toothfriendly
www.toothfriendly.org