MSU Brand Standards - Communications and Brand Strategy at ...
MSU Brand Standards - Communications and Brand Strategy at ...
MSU Brand Standards - Communications and Brand Strategy at ...
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8. phOTOgrAphIC<br />
STyLE<br />
Photography is one of the most vital elements of the Michigan St<strong>at</strong>e University<br />
br<strong>and</strong>. It evokes emotion <strong>and</strong> connects people to the institution, maximizing<br />
their investment in Michigan St<strong>at</strong>e University.<br />
Just as important, the photography has a point of view. It says th<strong>at</strong> Michigan<br />
St<strong>at</strong>e University is unique, th<strong>at</strong> Spartans think differently. Of course, we<br />
want to present beautiful photography. But we also want th<strong>at</strong> photography<br />
to convey the epic quality of the institution <strong>and</strong> the iconic, unconventional<br />
n<strong>at</strong>ure of its success.<br />
michigan st<strong>at</strong>e university br<strong>and</strong> ST<strong>and</strong>ardS<br />
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