MSU Brand Standards - Communications and Brand Strategy at ...
MSU Brand Standards - Communications and Brand Strategy at ...
MSU Brand Standards - Communications and Brand Strategy at ...
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9i diSplay of UniT naMe wiTh wordMark<br />
As a form of unit identific<strong>at</strong>ion, all units may use the Michigan St<strong>at</strong>e University<br />
wordmark in combin<strong>at</strong>ion with the unit name set in Myriad Pro type. The unit<br />
name may be accompanied by the college or division name if desired. The horizontal<br />
option is preferred, but the vertical option also may be used on external<br />
communic<strong>at</strong>ions, including print <strong>and</strong> online public<strong>at</strong>ions <strong>and</strong> websites.<br />
fig. 9-7 Examples of horizontal unit identific<strong>at</strong>ion shown <strong>at</strong> 75 percent*<br />
2 inches<br />
2 inches<br />
2 inches<br />
.1576 inches<br />
.1576 inches<br />
L<strong>and</strong> Policy Institute<br />
College of Agriculture <strong>and</strong><br />
N<strong>at</strong>ural Resources<br />
Agriculture, Food, <strong>and</strong> Resource Economics<br />
michigan st<strong>at</strong>e university<br />
text<br />
br<strong>and</strong><br />
length should<br />
ST<strong>and</strong>ardS<br />
not exceed<br />
2.5 inches; flow text to<br />
additional lines if needed<br />
Myriad Pro Regular 13/15, center text<br />
vertically;<br />
text length should not exceed 2.75 inches;<br />
flow text to a maximum of three lines if<br />
needed<br />
Myriad Pro Regular 13/15<br />
Myriad Pro Regular 10/12<br />
Units th<strong>at</strong> have existing logos may use them on internal communic<strong>at</strong>ions <strong>and</strong><br />
promotional items; however, they should not be used on external communic<strong>at</strong>ions<br />
or st<strong>at</strong>ionery. Expenditure of resources to cre<strong>at</strong>e new logos is discouraged.<br />
L<strong>and</strong> Policy Institute Myriad Pro Regular 13/15<br />
.2099 inches<br />
.5 rule<br />
.5 rule<br />
center all lines vertically;<br />
text length should not<br />
exceed 2.75 inches; flow<br />
text to a maximum of<br />
three lines if needed<br />
.2099 inches<br />
.2099 inches<br />
2 inches<br />
2 inches<br />
2 inches<br />
.1576 inches<br />
.1576 inches<br />
L<strong>and</strong> Policy Institute<br />
College of Agriculture <strong>and</strong><br />
N<strong>at</strong>ural Resources<br />
Agriculture, Food, <strong>and</strong> Resource Economics<br />
L<strong>and</strong> Policy Institute Myriad Pro Regular 13/15<br />
2 inches<br />
.5 rule<br />
.5 rule<br />
fig. 9-8 Examples of vertical unit identific<strong>at</strong>ion shown <strong>at</strong> 75 percent*<br />
College of Agriculture <strong>and</strong><br />
N<strong>at</strong>ural Resources<br />
Agriculture, Food, <strong>and</strong> Resource Economics<br />
text length should not exceed<br />
2.5 inches; flow text to<br />
additional lines if needed<br />
*Once cre<strong>at</strong>ed to specific<strong>at</strong>ions, these may be enlarged or reduced proportionally.<br />
Myriad Pro Regular 13/15, center text<br />
vertically;<br />
text length should not exceed 2.75 inches;<br />
flow text to a maximum of three lines if<br />
needed<br />
Myriad Pro Regular 13/15<br />
Myriad Pro Regular 10/12<br />
text length should not<br />
exceed 2.5 inches; flow<br />
text to additional lines if<br />
needed<br />
Myriad Pro Regular 13/15<br />
Myriad Pro Regular 10/12<br />
center all lines vertically;<br />
text length should not<br />
exceed 2.75 inches; flow<br />
text to a maximum of<br />
three lines if needed<br />
46
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