MSU Brand Standards - Communications and Brand Strategy at ...

9g Michigan STaTe UniverSiTy wordMark and block S
coMbinaTion
The Michigan State University wordmark combined with a specific, enhanced
version of the block S was designed for limited purposes described at right.
Questions about use of the combined Michigan State University wordmark/block
S should be directed to Communications and Brand Strategy at 517-355-7505.
fig. 9-5 Combined Michigan State University wordmark/block S horizontal option (preferred)
fig. 9-6 Combined Michigan State University wordmark/block S vertical option
michigan state university brand STandardS
use
» Use of the combined Michigan State University wordmark/block S is required
for signage identifying MSU locations off campus.
» Use of the combined Michigan State University wordmark/block S is recommended
when a Michigan State University mark must appear within a list of
visual marks from other entities. Using this combined format provides more
weight, allowing the MSU identity to more effectively cut through the visual
clutter.
» The combined Michigan State University wordmark/block S may be used
on give-away promotional items such as T-shirts, mugs, key chains, etc.,
with prior written approval from University Licensing Programs (see Use of
Trademarks on Promotional Items on page 47).
» Use approved, unaltered versions of the combined Michigan State University
wordmark/block S only (download at cabs.msu.edu/toolkit/logos-marks.html).
» Do not recreate the combined Michigan State University wordmark/block S.
» Do not use the combined Michigan State University wordmark/block S on
university stationery or external MSU publications, websites, or other visual
communications.
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