Media Pool - Brandmaker

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Benefits The BrandMaker Media Pool is the perfect tool for marketing departments that need to manage their various digitial assets more effectively. The Media Pool provides a central source for the storage and distribution of all your media assets. In addition, it significantly improves the consistency and quality with which assets are used in your organization since only approved assets in the required formats are made available. Finally, the BrandMaker Media Pool simplifies the accessibility to media and assets by agencies, photographers, printers and other third parties. Management Agency Marketing Media Pool Adobe®InDesign® Image PDF DOC XLS Speed Access your media quickly and easily. The Media Pool is your “Google“ for all your media assets. Costs Reduce costs with the Media Pool by avoiding redundant preparation and re-purposing of media objects and carry out simple modifications without any other tool required. Desired format with just a click No more manual formatting and re-purposing of assets in DTP programs. BrandMaker supplies media objects in the desired format with the click of a button. ! QuarkXPress® Video Audio One central data source boosts the use of designated media objects and simplifies the creation and continuation of one consistent appearance. PPT Employee Retailer Visibility At any point in time, you can view a summary report of all your media assets, their use and distribution. Quality The Media Pool ensures the consistent usage and distribution of your media objects without manual monitoring, editing or coordination requirements. Simple distribution of large data quantities Make media objects available to internal or external users for review, editing or publishing.
Functions One central source for all media objects and assets The Media Pool is a database that manages all conventional image file formats. In addition, BrandMaker manages audio and video files, PDF, Adobe® InDesign® and QuarkXPress® documents, as well as MS Office files such as PowerPoint presentations or Word documents. Search criteria Access the media you need quickly and easily using a broad range of search criteria such as keywords, file size, formats or approval requirements. In addition, you can sort your media using your own filing structure including “virtual“ folders. Media preview The media preview function allows you to view the content of your documents and files before downloading. You can view content regardless of its original file format, which means you can view InDesign® documents in the same way you view PDF or Power- Point files. You can even scroll through documents with multiple pages. Similarly, you can watch videos and/or listen to audio files. File Import Upload media objects individually or all at once to the Media Pool. BrandMaker automatically reads the meta data of the media objects during the import process and transfers it automatically. The Media Pool even checks for duplicate files to prevent redundancies. Download, image processing and conversion When you specify the intended use of the media objects -- online, in a presentation, for print, etc, -- the desired files are automatically converted to the proper format. You can even process images prior to download, cropping and resizing it, for example. Licensing and approval management The Media Pool ensures that media objects are used only in line with existing license and usage restrictions and within the dates of validity. Media objects are automatically deactivated upon expiration and cannot be used or downloaded. In addition, approval processes can be enabled to ensure that the media objects are used only for their intended purpose and meet quality standards. Lightboxes and favorites By using lightboxes, it is even easier for you to access and forward your favorite and/or most often used media. Team rooms and rights The Media Pool offers secured areas for different departments of your company and/or external partners (e.g. agencies) allowing each to administer its own media objects. Cross-referencing You can cross-reference media objects so that each user must specify how the media object will to be used (e.g. online, internally or externally). With the click of a mouse, you can generate reports showing where and how each asset has been used. Web-based and integratable The Media Pool is completely web-based, like all BrandMaker modules, and does not require any software installation. Additionally, the Media Pool can be integrated into your existing company or brand portals as well as other applications. Add-Ons Media Pool connector for designers Direct connection of the media database with desktop programs such as QuarkXPress® or Adobe® InDesign® makes your designer‘s job easier. You can open documents and media objects stored in the Media Pool directly from these programs, edit and save them back with minimal time, effort and mouse-clicks. Expanded meta data and file types You can customize the types of files you are able to store, file suffixes and saved information about your assets as needed. Smart Access Smart Access intuitively guides you to media objects. You are able to structure the individual steps as you wish -- by subject area, product groups and market segments, etc. The structure is determined according to your needs. DTP extension Connection of the Media Pool with Adobe® InDesign® or QuarkXPress® server(s) enables you to convert DTP documents stored in the Media Pool into PDF files and other formats automatically without requiring on-site installation of these programs.
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Media Pool - Brandmaker

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