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2012 Guide to Huntsville - Huntsville/Madison County Chamber of ...

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<strong>2012</strong>-2013 <strong>Guide</strong> TO<br />

HUNTSVILLE<br />

MadisOn COunTy, aLabaMa<br />

a smart place <strong>to</strong> live, work and play<br />

a PubLiCaTiOn Of The ChaMber Of COMMerCe Of hunTsviLLe/MadisOn COunTy


2 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com<br />

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4 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com<br />

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8 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


Contents<br />

12 | WeLCOMinG enTrePreneurs<br />

<strong>Huntsville</strong>’s a great place for a startup<br />

16 | HigH-res talent<br />

Simulation expertise is attracting gaming interest<br />

22 | LOW COsT LifesTyLe<br />

Businesses and employees say the area is easy on the wallet<br />

26 | a baLanCed PLaCe<br />

New arrivals are impressed with what they find<br />

32 | buiLdinG GreaT Minds<br />

Schools deliver the kind <strong>of</strong> smart students area demands<br />

38 | bOdy & Mind<br />

Your health care is in good hands here<br />

42 | federaL CiTy<br />

Reds<strong>to</strong>ne Arsenal vital <strong>to</strong> the nation’s security<br />

48 | We Can dO iT<br />

Cummings Research Park a center <strong>of</strong> technical creativity<br />

54 | daZZLinG shOPPinG<br />

Area’s variety is delightfully surprising<br />

58 | PLayTiMe<br />

Plenty <strong>to</strong> do in your leisure hours<br />

64 | deMOGraPhiCs<br />

65 | ChaMber sTaff<br />

ON THE COVER<br />

Opened in 2010, the davidson Center for the arts is a 21,000-square-foot<br />

expansion <strong>of</strong> the huntsville Museum <strong>of</strong> art that includes eight galleries<br />

and walls <strong>of</strong> windows overlooking big spring international Park.<br />

Pho<strong>to</strong> by John Perry.<br />

<strong>2012</strong>-2013 <strong>Guide</strong> TO<br />

hunTsviLLe<br />

MadisOn COunTy,<br />

aLabaMa<br />

www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 9<br />

v<br />

Published by<br />

The huntsville Times<br />

2317 Memorial Parkway sW<br />

huntsville, aL 35801<br />

256.532.4250 phone<br />

256.532.4183 fax<br />

v<br />

viCe PresidenT Of adverTisinG<br />

natalie Pruitt<br />

adverTisinG ManaGers<br />

becky fentress | Chad Ludwig<br />

Lauren O’neil | Lori Ziegelmann<br />

ediTOriaL direCTOr | Jim steele<br />

WriTers<br />

Kimberly ballard | deborah bennick<br />

bob Labbe | diana LaChance<br />

Lee anne Letize | anna Thibodeaux<br />

arT direCTOr | Leslie franklin<br />

GraPhiC desiGn | Kelly Perry<br />

PhOTOGraPhy direCTOr<br />

Michael Mercier<br />

v<br />

<strong>2012</strong>-2013 <strong>Guide</strong> <strong>to</strong> huntsville/<strong>Madison</strong><br />

<strong>County</strong>, alabama is published<br />

by The <strong>Huntsville</strong> Times for<br />

the <strong>Chamber</strong> <strong>of</strong> Commerce <strong>of</strong><br />

huntsville/<strong>Madison</strong> <strong>County</strong><br />

for membership information, contact:<br />

The <strong>Chamber</strong> <strong>of</strong> Commerce<br />

<strong>of</strong> huntsville/<strong>Madison</strong> <strong>County</strong><br />

225 Church street<br />

huntsville, aL 35801<br />

256.535.2000 phone<br />

256.535.2015 fax<br />

www.huntsvillealabamausa.com<br />

for more information about this<br />

publication, call 256.532.4250.<br />

The <strong>Huntsville</strong> Times also produces<br />

area guides, magazines, and other<br />

specialty publications.<br />

Copyright©<strong>2012</strong> The <strong>Huntsville</strong> Times.<br />

all rights reserved. reproduction in whole or<br />

in part without written permission is prohibited.


welCome<br />

Thank you for picking up this copy <strong>of</strong> the <strong>2012</strong>-13 <strong>Guide</strong> <strong>to</strong> <strong>Huntsville</strong>/<strong>Madison</strong><br />

<strong>County</strong>, A Smart Place <strong>to</strong> Live, Work and Play. This publication is designed <strong>to</strong><br />

provide information <strong>to</strong> newcomers and long-time residents alike about what<br />

drives our local economy and makes the <strong>Huntsville</strong> Metropolitan Area such a<br />

dynamic business community.<br />

Throughout the guide you will see – in words and pho<strong>to</strong>s – what drives our<br />

technology-based economy, such as Reds<strong>to</strong>ne Arsenal and Cummings Research<br />

Park. Likewise, the area continues <strong>to</strong> attract people from across the country<br />

based on excellent salaries and career opportunities as well as our high quality<br />

<strong>of</strong> life, low cost <strong>of</strong> living, short commute times and a thriving arts and recreation<br />

community.<br />

According <strong>to</strong> the 2010 U.S. Census, the <strong>Huntsville</strong> Metropolitan Statistical<br />

Area surged in growth <strong>to</strong> become Alabama’s second largest metro. That growth<br />

is fueled by a diversity <strong>of</strong> industry, including aerospace, defense, biotechnology,<br />

computer science and advanced manufacturing.<br />

As the lead economic development organization for <strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong>, the <strong>Chamber</strong>’s primary mission is <strong>to</strong><br />

prepare the community for economic growth, attract new employers and help existing industries expand. We accomplish<br />

this thanks <strong>to</strong> <strong>Chamber</strong> members and public partners investing in the <strong>Huntsville</strong> Regional Economic Growth Initiative<br />

(HREGI), which allows us <strong>to</strong> recruit targeted industries; help existing employers meet their expansion needs;<br />

promote the community’s image nationally and internationally; work with our local and regional universities and<br />

colleges for economic and workforce development; and continue <strong>to</strong> create a platform <strong>of</strong> economic diversity.<br />

Your <strong>Chamber</strong> <strong>of</strong> Commerce is here <strong>to</strong> provide you with information and personalized service <strong>to</strong> meet your needs.<br />

Please do not hesitate <strong>to</strong> contact us for more information at 256-535-2000 or visit our<br />

website at www.huntsvillealabamausa.com. We believe that when it comes <strong>to</strong> business<br />

and career opportunities, you will discover the truth in what we say: The sky is NOT<br />

the limit in <strong>Huntsville</strong> and <strong>Madison</strong> <strong>County</strong>!<br />

Jim Bolte<br />

dear friend,<br />

<strong>2012</strong> Chair <strong>of</strong> the Board<br />

<strong>Chamber</strong> <strong>of</strong> Commerce <strong>of</strong> <strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong><br />

10 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


0000276898-01


Welcoming<br />

Entrepreneurs<br />

HuNTsVillE’s a gREaT plaCE fOR a sTaRTup<br />

By Diana LaChance<br />

The entrepreneurial spirit in huntsville has<br />

spawned well-known startups like adTran,<br />

digium and the hudsonalpha institute for<br />

biotechnology.<br />

This spirit is encouraged by a readily accessible<br />

corps <strong>of</strong> experienced entrepreneurs and by a city<br />

that embraces growth and is quick <strong>to</strong> help business<br />

people with strong ideas and a strong drive <strong>to</strong><br />

succeed. This environment has created fertile<br />

ground for new businesses, both large and small.<br />

<strong>Huntsville</strong> is firmly wedded <strong>to</strong> the idea that<br />

business growth means community growth, and<br />

in 2010 the success <strong>of</strong> that model became evident<br />

when the rocket City became the second largest<br />

metropolitan area in alabama. it also led fDi<br />

magazine <strong>to</strong> name huntsville one <strong>of</strong> the Top 5<br />

small Cities <strong>of</strong> the future in north & south<br />

america in april 2011 and Forbes <strong>to</strong> name it one <strong>of</strong><br />

the Top 20 Leading Metros for business just three<br />

months later.<br />

Growth in huntsville and <strong>Madison</strong> <strong>County</strong> <strong>to</strong>ok<br />

flight in the 1950s when Dr. Wernher von Braun<br />

and his team inspired the nation with the race <strong>to</strong><br />

the moon and turned huntsville in<strong>to</strong> the<br />

birthplace <strong>of</strong> the nation’s space industry. That<br />

created a long tradition <strong>of</strong> technological<br />

innovation in space and defense that continues<br />

<strong>to</strong>day. illuminating that designation, Micros<strong>of</strong>t<br />

c<strong>of</strong>ounder Paul G. allen announced in late 2011<br />

that his commercial spaceflight startup stra<strong>to</strong>launch<br />

systems would locate in huntsville.<br />

“huntsville has a long his<strong>to</strong>ry <strong>of</strong> rocket<br />

research and development, including von braun’s<br />

reds<strong>to</strong>ne rocket and numerous others, so it<br />

seemed logical that the development <strong>of</strong> this<br />

system could benefit from the experience in the<br />

n steve Cook, left, direc<strong>to</strong>r <strong>of</strong> space technologies at<br />

dynetics and Gary Wentz, president and CeO <strong>of</strong><br />

stra<strong>to</strong>launch systems. Commercial space venture<br />

stra<strong>to</strong>launch systems, c<strong>of</strong>ounded by Micros<strong>of</strong>t<br />

c<strong>of</strong>ounder Paul allen and commercial spacecraft<br />

designer burt rutan, has chosen huntsville as its<br />

headquarters. dynetics is a key part <strong>of</strong> the<br />

company’s space vehicle development.<br />

Pho<strong>to</strong> by Glenn Baeske.<br />

area,” said stra<strong>to</strong>launch President and CeO Gary<br />

Wentz, a former chief engineer at nasa.<br />

“furthermore, the experience required <strong>to</strong><br />

combine a large rocket with an airplane is not<br />

found in most cities, but huntsville has a unique<br />

blend <strong>of</strong> both. With the magnitude <strong>of</strong> space and<br />

aviation programs and projects in the area, the<br />

city <strong>of</strong>fered our team the opportunity <strong>to</strong> leverage<br />

a highly skilled workforce who has spent decades<br />

supporting nasa and the army programs at<br />

reds<strong>to</strong>ne arsenal.”<br />

a local company providing stra<strong>to</strong>launch<br />

systems expertise is dynetics, which is charged<br />

with the technical integration and development<br />

<strong>of</strong> the mating and integration hardware. although<br />

dynetics’ direc<strong>to</strong>r <strong>of</strong> space Technologies steve<br />

Cook said he can’t speak directly as <strong>to</strong> why the<br />

company was chosen as a partner, he does have a<br />

few ideas.<br />

“dynetics has a long his<strong>to</strong>ry <strong>of</strong> dropping very<br />

large payloads from aircraft over the last 10 years,<br />

and we build and integrate small satellite systems,”<br />

Cook said. “so we have experience with the payload<br />

side <strong>of</strong> this, and we understand the market.”<br />

The company completed construction on a<br />

new 225,000-square-foot pro<strong>to</strong>typing facility<br />

located in Cummings research Park this year.<br />

“it’s a huge facility with extensive labora<strong>to</strong>ry<br />

and manufacturing capabilities, as well as the<br />

capability <strong>to</strong> house the engineering and project<br />

management staff,” said Cook. “and it’s good for<br />

our cus<strong>to</strong>mers because they don’t have <strong>to</strong> travel<br />

halfway across the country <strong>to</strong> get hardware built.”<br />

it’s also good for the city, he adds.<br />

“With the current federal deficit and the city’s<br />

strong ties <strong>to</strong> the federal government, bringing in<br />

more non-federal dollars is an important way <strong>to</strong><br />

even out the ups and downs <strong>of</strong> the federal<br />

budget,” said Cook.<br />

and the partnership with stra<strong>to</strong>launch systems<br />

takes that diversification one step further.<br />

“huntsville has long been a leader in government<br />

space, but this partnership will now<br />

establish it as a leader in commercial space,”<br />

he said. “More related industries will take note<br />

because <strong>of</strong> it. and that’s good for everyone –<br />

current businesses and future opportunities.”<br />

reaching out in<strong>to</strong> the future was on the mind <strong>of</strong><br />

well-known huntsville entrepreneur Jim hudson,<br />

<strong>to</strong>o, when he founded the 150-acre hudsonalpha<br />

institute for biotechnology <strong>to</strong> explore genomics<br />

– the study <strong>of</strong> genes, gene sequences and their<br />

functions ¬– and <strong>to</strong> foster a new kind <strong>of</strong> relationship<br />

between research and business geared <strong>to</strong><br />

fast-throughput processes designed <strong>to</strong> speed<br />

scientific discoveries in<strong>to</strong> new products.<br />

12 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


The institute has as its core missions science and<br />

research, education and economic development.<br />

for hudson, the decision <strong>to</strong> locate the campus<br />

in the rocket City was not a difficult one, based<br />

on his past experience.<br />

“separately, Lonnie McMillian, co-founder <strong>of</strong><br />

hudsonalpha, and i started several companies in<br />

huntsville, all <strong>of</strong> which were successful,” he said.<br />

“so it was only natural that when we decided <strong>to</strong><br />

start a major research institute, it should be located<br />

within the community that had been so supportive.”<br />

indeed, he said, it’s the community’s “no-nonsense,<br />

can-do attitude” as well as the way everyone<br />

roots for and appreciates success that make the<br />

huntsville area the best ever for a startup company.<br />

Many <strong>of</strong> the scientists who have since joined<br />

the institute have come <strong>to</strong> the same conclusion<br />

– and cite the institute itself as a critical element<br />

<strong>to</strong> their success.<br />

“in just the last five years, the number <strong>of</strong> new<br />

biotech companies has gone up significantly<br />

where hudsonalpha institute for biotechnology<br />

has served as the magnet and nurturing<br />

environment,” said Khursheed anwer, president<br />

and chief scientific <strong>of</strong>ficer <strong>of</strong> egen inc., a<br />

specialty biopharmaceutical company that<br />

operates out <strong>of</strong> hudsonalpha.<br />

and it doesn’t hurt that the city at large is so<br />

conducive <strong>to</strong> start-ups either, he added,<br />

mentioning growth opportunities and affordable<br />

cost <strong>of</strong> living as two key advantages.<br />

Like anwer, Mike Walters also credits the<br />

institute with creating a fertile environment for<br />

new companies. Walters serves as the chief<br />

strategy <strong>of</strong>ficer <strong>of</strong> Kailos genetics, another<br />

hudsonalpha mainstay that focuses on putting<br />

genetics in<strong>to</strong> practice through its proprietary<br />

targeted enrichment technology.<br />

“Kailos Genetics is a living and thriving<br />

example <strong>of</strong> the vision behind hudsonalpha,”<br />

he said. “early on, those who saw the opportunity<br />

for a genomics-based institute in huntsville<br />

envisioned researchers within the institute<br />

sharing space and innovative science with<br />

commercial companies. and because our<br />

underlying technology is the product <strong>of</strong> work<br />

done by hudsonalpha scientist K.T. varley, Kailos<br />

Genetics chose <strong>to</strong> locate at the institute.”<br />

and like anwer, Walters said he’s found ample<br />

support outside <strong>of</strong> the institute as well.<br />

“We have individuals in huntsville who have<br />

realized financial independence and who don’t s<strong>to</strong>p.<br />

They are committed <strong>to</strong> giving back <strong>to</strong> create a more<br />

diverse economic base for our future,” he said.<br />

That commitment paves the way for future<br />

generations <strong>of</strong> entrepreneurs.<br />

“The talent pool <strong>of</strong> pr<strong>of</strong>essionals here has the<br />

entrepreneurial spirit, talent and desire <strong>to</strong> fuel<br />

this next step,” Walters said.<br />

Marshall schreeder Jr., Managing Partner <strong>of</strong><br />

Conversant bio, a fellow hudsonalpha-based<br />

startup that supplies u.s.-sourced human clinical<br />

specimens for research and development<br />

applications worldwide, compares this mentality<br />

<strong>to</strong> “a rising tide that lifts all boats.”<br />

he said he has continued <strong>to</strong> be amazed by the<br />

unbelievable level <strong>of</strong> support for entrepreneurs in<br />

huntsville.<br />

n Glenn Clay<strong>to</strong>n,<br />

founder and CeO<br />

<strong>of</strong> apple<strong>to</strong>n Learning,<br />

says locating his<br />

company in huntsville<br />

was a “no-brainer.”<br />

*<br />

FLEXIBLE TERMS QUICK DECISIONS COMPETITIVE RATES<br />

www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 13<br />

0000266427-01


“from local executives and fellow entrepreneurs<br />

<strong>to</strong> inves<strong>to</strong>rs and groups like hudsonalpha,<br />

upcaret Partners, biztech and suds, huntsville<br />

has many people who actively seek <strong>to</strong> help new<br />

and growing businesses in our community,”<br />

schreeder said.<br />

“i am happy <strong>to</strong> call huntsville home for my<br />

company.”<br />

also benefiting from that rising tide are the<br />

many aspiring engineers currently enrolled as<br />

students in huntsville’s institutions <strong>of</strong> higher<br />

learning. and in turn, said adTran vice President<br />

<strong>of</strong> engineering Carrier networks Clint Coleman, the<br />

city’s university system is a great benefit <strong>to</strong><br />

companies wanting <strong>to</strong> start operations in huntsville.<br />

adTran is a Fortune 500 huntsville success<br />

s<strong>to</strong>ry. founded by Mark smith and incorporated<br />

in 1985, the company saw opportunity in at&t’s<br />

divestiture <strong>of</strong> its regional bell Operating<br />

Companies and began operations in 1986. the<br />

split created an opening for the company <strong>to</strong> start<br />

supplying networking equipment, and <strong>to</strong>day<br />

adTran is a leading global provider <strong>of</strong> intelligent<br />

networking and communications solutions used<br />

by some <strong>of</strong> the world’s largest service providers.<br />

“The universities here are producing a lot <strong>of</strong><br />

engineers,” Coleman said. “The university <strong>of</strong><br />

alabama in huntsville is one <strong>of</strong> the places where<br />

we recruit, and we hire a lot <strong>of</strong> graduates. in fact,<br />

whenever we go back and look at our recruiting<br />

statistics, uahuntsville is usually the leader in the<br />

number <strong>of</strong> students we recruit, compared <strong>to</strong><br />

other schools like Mississippi state and auburn.”<br />

in return, he said, the city supports the<br />

company’s recruiting.<br />

“Our leaders recognize that companies like<br />

adTran are providing jobs and tax revenue <strong>to</strong><br />

the city <strong>to</strong> allow for growth, so they foster an<br />

entrepreneurial spirit and they invite entrepreneurism,”<br />

he said.<br />

an example <strong>of</strong> that entrepreneurial drive is<br />

Mark spencer, who started out as a college<br />

student trying <strong>to</strong> figure out a way <strong>to</strong> be able <strong>to</strong><br />

make long-distance phone calls cheaply or for<br />

free using a computer. That college curiosity led<br />

spencer <strong>to</strong> develop open-source telephony<br />

n Michelle and Justin Givens found<br />

resources <strong>to</strong> help start Michelle’s<br />

business, image in a box, at the<br />

Women’s business Center <strong>of</strong><br />

north alabama.<br />

Pho<strong>to</strong> by Glenn Baeske.<br />

s<strong>of</strong>tware that is <strong>to</strong>day called asterisk and locate<br />

his company Digium, which was founded in 1999,<br />

in huntsville.<br />

The company <strong>to</strong>day has a broad product line<br />

that includes both s<strong>of</strong>tware and hardware<br />

products for small, medium and large businesses.<br />

While in his startup phase, spencer relied heavily<br />

on adTran’s smith and others locally for<br />

expertise, and he said that ready resource<br />

remains a great community asset.<br />

“We have a whole culture <strong>of</strong> entrepreneurial<br />

men<strong>to</strong>rship here, so people who have established<br />

businesses spend a lot <strong>of</strong> time helping those who<br />

are just starting,” said spencer, who is now<br />

digium’s CeO.<br />

“When i was starting my company, plenty <strong>of</strong><br />

people were available who i could network with. i<br />

could just call them up out <strong>of</strong> the blue and say<br />

‘hey, i’m going through some challenges and i’m<br />

looking for advice.’ They would meet with me,<br />

even if they didn’t know me.”<br />

Lower commute times for employees, lower<br />

housing costs compared <strong>to</strong> metropolitan areas <strong>of</strong><br />

similar size, and tax abatement programs for<br />

businesses are all benefits <strong>to</strong> locating in <strong>Huntsville</strong>.<br />

“There are a lot <strong>of</strong> reasons for businesses <strong>to</strong><br />

locate here,” said randy Piechocki, president <strong>of</strong><br />

PaLCO, a reverse logistics company. “huntsville is<br />

very conducive <strong>to</strong> startups, from being a good<br />

source <strong>of</strong> talent and networking opportunities <strong>to</strong><br />

having a strong infrastructure in terms <strong>of</strong><br />

communications.”<br />

PaLCO Chair and CeO Janice Migliore said<br />

diversity in business ownership has been <strong>of</strong><br />

longstanding importance in the area.<br />

“i believe the trail in huntsville had already<br />

been blazed by other women owners since the<br />

very early years <strong>of</strong> von braun and his team and by<br />

reds<strong>to</strong>ne arsenal,” said Migliore. “and because <strong>of</strong><br />

these established years <strong>of</strong> success, the support<br />

for diversity-owned companies is now evident<br />

throughout the community and through the<br />

continued work <strong>of</strong> the huntsville leadership.”<br />

it also helps that the city has a strong<br />

collaborative business culture that allows<br />

companies, diversity-owned or otherwise, <strong>to</strong> rely<br />

on and learn from one another.<br />

“The networking opportunities, leadership<br />

support and labor skills have made my job easier<br />

as a business owner,” she said. “i can contact<br />

other huntsville businesses, the <strong>Chamber</strong>, or<br />

huntsville leaders and have questions answered<br />

and solutions found.”<br />

huntsville has worked hard <strong>to</strong> enable and<br />

support diversity owned startups through the<br />

<strong>Chamber</strong> <strong>of</strong> Commerce <strong>of</strong> huntsville/<strong>Madison</strong><br />

<strong>County</strong> and the Women’s business Center <strong>of</strong><br />

north alabama.<br />

14 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


nancy Washing<strong>to</strong>n vaughn’s 2011 startup,<br />

Legal advantage human resources solutions<br />

LLC, is an example.<br />

“The pr<strong>of</strong>essional development workshops<br />

<strong>of</strong>fered by local experts at the <strong>Chamber</strong> <strong>of</strong><br />

Commerce <strong>of</strong> huntsville/<strong>Madison</strong> <strong>County</strong> and<br />

the Women’s business Center <strong>of</strong> north alabama<br />

have been beneficial <strong>to</strong> me as i established my<br />

practice,” said vaughn. “and i am pleased <strong>to</strong><br />

have the opportunity <strong>to</strong> provide pr<strong>of</strong>essional<br />

development training at the <strong>Chamber</strong> <strong>of</strong><br />

Commerce this year by conducting six employment<br />

and human resources law workshops<br />

created for businesses.”<br />

There are many resources available <strong>to</strong><br />

huntsville business owners, said sara alavi,<br />

who relied on city resources <strong>to</strong> help her open<br />

silhouette boutique nine months ago.<br />

“they have really helped a first-time business<br />

owner like myself,” she said. “The <strong>Chamber</strong> <strong>of</strong><br />

Commerce’s events are a great way <strong>to</strong> network<br />

and learn about all the wonderful local businesses<br />

in the area, while the Women’s business Center <strong>of</strong><br />

north alabama has really been a wonderful<br />

resource for not only helping me start my business,<br />

but also <strong>to</strong> develop ideas and help it grow.”<br />

That appreciation is shared by Michelle Givens,<br />

owner <strong>of</strong> image in a box, another recent startup<br />

that provides businesses with graphic design, web<br />

development and corporate branding services.<br />

“The Women’s business Center <strong>of</strong> north<br />

alabama gave us the resources <strong>to</strong> start our business<br />

– help with coming up with a business plan, putting<br />

Cus<strong>to</strong>mer Focused, Employee Driven<br />

n digium CeO Mark spencer says the availability <strong>of</strong><br />

fellow businesspeople who are willing <strong>to</strong> help those<br />

starting out is a big plus for the area.<br />

Pho<strong>to</strong> by Glenn Baeske.<br />

us in contact with an accountant, a lawyer and help<br />

with writing contracts,” said Givens.<br />

apple<strong>to</strong>n Learning founder and CeO Glen<br />

Clay<strong>to</strong>n said locating his academic coaching/test<br />

preparation/academic assessment /school<br />

partnership company in huntsville was a<br />

no-brainer.<br />

- Modeling & Simulation<br />

- Joint Systems Support<br />

- Cybersecurity Support & Services<br />

- CBRN Specialists<br />

- Information Assurance Specialists<br />

- Logistics Engineering Support<br />

635 Discovery Drive, <strong>Huntsville</strong>, Alabama 35806 (256) 922-0200<br />

“as our company expands across the country,<br />

i am constantly reminded <strong>of</strong> how lucky we are<br />

<strong>to</strong> have started right here in huntsville,” Clay<strong>to</strong>n<br />

said. “The city and the community have been<br />

outstandingly supportive. i can think <strong>of</strong> no<br />

greater community <strong>to</strong> start a business in than<br />

huntsville.” n<br />

Providing Worldwide Support <strong>to</strong> the Warfighter<br />

- Advanced Training Solutions<br />

- Decision Support Services & Tools<br />

- Stability Operations Specialists<br />

- Security Assistance Operations<br />

- Intelligence Operations & Services<br />

- Homeland Security Solutions<br />

www.camber.com<br />

www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 15<br />

0000267222-01


High-Res Talent<br />

simulaTiON ExpERTisE is aTTRaCTiNg<br />

gamiNg iNTEREsT<br />

By Kimberly Ballard<br />

an interesting thing happened over the past<br />

50 years that coincided with huntsville helping<br />

nasa explore space, make it <strong>to</strong> the moon and<br />

then <strong>to</strong> build and maintain the international<br />

space station.<br />

Here on earth, 1950s pinball machines were<br />

evolving in<strong>to</strong> arcade games and arcade games<br />

were morphing in<strong>to</strong> atari interactive home game<br />

consoles, and consoles have blossomed in<strong>to</strong> high<br />

tech electronic digital games that are downloadable<br />

<strong>to</strong> personal computers, lap<strong>to</strong>ps and mobile<br />

devices like iPhones and iPads.<br />

Gaming concepts, strategies and themes are<br />

still consistently based on the good guys beating<br />

the bad guys in galactic battles and futuristic<br />

apocalyptic wars, but modern gamers take on the<br />

roles <strong>of</strong> schwarzenegger-like superheroes and<br />

time-weary warriors and soldiers.<br />

during that time, huntsville was polishing a<br />

gleaming reputation in the space and defense<br />

industries for high-end visualization and graphics<br />

created by the city’s modeling and simulation<br />

experts. Maybe starting with something as simple<br />

as a conceptual rendering scratched out in scant<br />

detail on a cocktail napkin, or a crude model <strong>of</strong><br />

perhaps nothing more than wooden crates nailed<br />

<strong>to</strong>gether <strong>to</strong> form a squat tripod with no legs,<br />

huntsville’s design engineers have constantly sought<br />

<strong>to</strong> project their vision in<strong>to</strong> something tangible.<br />

inside their heads, a newly conceived lunar<br />

electric rover is already in motion, bumping along<br />

the dusty, cratered surface <strong>of</strong> a mock moon, or a<br />

meaner, more angular department <strong>of</strong> defense<br />

military fighter rides the clouds against a violent<br />

morning sunrise, or a bulbous <strong>to</strong>y-like launcher is<br />

jettisoning above a metallic city <strong>of</strong> the future.<br />

“nasa’s demand for realism pushes our<br />

modeling and simulation limits,” said Kenneth<br />

smith, vice president <strong>of</strong> analytical Mechanics<br />

associates inc. (aMa), a world-class provider <strong>of</strong><br />

engineering, iT, visualization and business analytical<br />

services <strong>to</strong> the u.s. government and<br />

commercial organizations. “The industry expects<br />

it, and s<strong>of</strong>tware makes it possible.”<br />

n The rocket City space Pioneers iPad Game created<br />

by analytical Mechanics associates inc. is a<br />

downloadable app designed <strong>to</strong> spark interest in the<br />

space program among young children.<br />

Pho<strong>to</strong> by Eric Schultz.<br />

it was only a matter <strong>of</strong> time and inspiration<br />

before the incredible detail that is valued by<br />

nasa and the department <strong>of</strong> defense met up<br />

with the incredible realism required in the modern<br />

gaming world. and huntsville’s graphics and<br />

modeling and simulation guys just couldn’t help<br />

themselves. The work they were doing for the<br />

government was just <strong>to</strong>o good <strong>to</strong> resist taking it<br />

<strong>to</strong> a different level.<br />

“i was looking at the sTeM (science, technology,<br />

engineering and math) element <strong>of</strong> these creations,”<br />

said Tim Pickens, dynetics commercial space<br />

advisor and chief propulsion engineer. “The lunar<br />

electric rover simulation was a perfect concept for<br />

education outreach, so i said <strong>to</strong> Kenneth smith,<br />

‘Let’s do a simple video game targeting fourth and<br />

fifth-graders in which you launch from earth and<br />

eventually land on the moon.’ ”<br />

Called the rocket City space Pioneers iPad<br />

Game and produced by aMa, it is now a downloadable<br />

app for all ages, designed <strong>to</strong> spark interest in<br />

the space program among young children.<br />

The game is actually three games in one.<br />

the first is called launcher, and players launch<br />

their spacecraft from rocket City, dodging space<br />

junk in order <strong>to</strong> get in<strong>to</strong> orbit around the moon.<br />

in the second game, called Lander, players guide<br />

their landers <strong>to</strong> a safe <strong>to</strong>uchdown on the moon’s<br />

surface. Game three is called rover, and players<br />

race their lunar rovers on the surface <strong>of</strong> the moon.<br />

Players must also conquer many mission<br />

challenges along the way.<br />

The rocket City space Pioneers team is led by<br />

members working at Dynetics, but is a joint effort<br />

between Teledyne brown engineering, andrews<br />

space, spaceflight services, Draper labora<strong>to</strong>ry,<br />

Moog, Pratt & Whitney rocketdyne, the<br />

university <strong>of</strong> alabama in huntsville, the von<br />

braun Center for science & innovation and the<br />

huntsville Center for Technology.<br />

The team’s primary mission is <strong>to</strong> win a $30<br />

million Google Lunar X PriZe, an international<br />

competition <strong>to</strong> safely land a robot on the surface<br />

<strong>of</strong> the moon, travel 500 meters over the lunar<br />

surface, and send images and data back <strong>to</strong> earth.<br />

for its part, aMa has a number <strong>of</strong> mobile apps in<br />

its portfolio. The Lookshare app for the blind and<br />

GPs Lookaround app are both for commercial<br />

use. shedMobile is for engineers only, and Pav<br />

(Personal air vehicle) racing nasa Cup has<br />

limited accessibility.<br />

another huntsville company, aegis<br />

Technologies, has considerable expertise in<br />

nanotechnology modeling and simulation.<br />

aegis provided 3d model content from its<br />

in-house 3d elements Model Library for the<br />

iPad military simulation game known as<br />

armedforcehd, according <strong>to</strong> aegis business<br />

development direc<strong>to</strong>r Georgina Chapman. sold<br />

16 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


MAKING SURE<br />

AMERICA THE BEAUTIFUL<br />

REMAINS AMERICA<br />

THE FREE<br />

© <strong>2012</strong> Lockheed Martin Corporation<br />

THIS IS HOW<br />

America will always be the land <strong>of</strong> the free. Because<br />

it is the home <strong>of</strong> the brave men and women <strong>of</strong> our<br />

military forces. Wherever they serve, on land, sea<br />

or air, their courage is inspiring. Their commitment<br />

<strong>to</strong> our nation and our way <strong>of</strong> life is unwavering. We<br />

thank them – each and every one – for their service<br />

and sacrifice.<br />

www.lockheedmartin.com<br />

www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 17<br />

0000277731-01<br />

0000278344-01


18 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com<br />

0000267212-01<br />

0000267213-01<br />

n John Ottander, Tim Pickens, Ken smith<br />

and stephen young play the new rocket<br />

City space Pioneers game.<br />

Pho<strong>to</strong> by Eric Schultz.<br />

and distributed on iTunes, the game is produced<br />

by airborne Games LLC.<br />

aegis’ 3d elements is a real-time library <strong>of</strong> 3d<br />

models used by analysts for homeland defense<br />

security applications. Optimized for the<br />

simulation and training market, the models were<br />

used previously in vbs2 game-based training<br />

environments, but this was the first time they<br />

were used in an iPad game application.<br />

“We are very excited <strong>to</strong> be included in the<br />

armedforcehd game,” said david King, aegis<br />

vice president <strong>of</strong> simulation development.<br />

“airborne Games was great <strong>to</strong> work with and<br />

very knowledgeable in game theory and<br />

techniques, making it helpful <strong>to</strong> our team.”<br />

The quantity and quality <strong>of</strong> the military<br />

models aegis has in the 3d elements library<br />

provides a game company instant content<br />

optimized for a real time environment.<br />

“That makes it very attractive <strong>to</strong> a gaming<br />

publisher,” said scott Passon, aegis direc<strong>to</strong>r <strong>of</strong><br />

sales. “airborne leveraged the multiple levels <strong>of</strong><br />

details we provided, allowing them <strong>to</strong> fine-tune<br />

game play performance. airborne also used<br />

high-resolution models for still renderings and<br />

lower levels <strong>of</strong> details in the real-time environment,<br />

which saved them a lot <strong>of</strong> money during<br />

their production phase.”<br />

another homegrown gaming company,<br />

gabriel interactive, was founded in 1999 by<br />

seasoned game development pr<strong>of</strong>essional


Michael root, who owns the firm with his wife,<br />

dana. The company designs and produces<br />

electronic video games for the mainstream<br />

market. Michael, a veteran and a fan <strong>of</strong> the old<br />

atari games, built a team <strong>of</strong> business pr<strong>of</strong>essionals,<br />

game developers, and designers who helped<br />

launch his first commercial product.<br />

some <strong>of</strong> Gabriel’s games are quite popular.<br />

robot arena i and ii, stunt spectacular, ride!,<br />

Carnival Car<strong>to</strong>on and a John deere farm<br />

simulation series are sold at Wal-Mart, Target,<br />

best buy and staples. Gabriel has published<br />

games under the atari (infogrammes), valus<strong>of</strong>t<br />

and activision names.<br />

in 2011, the company received $1.7 million<br />

from the national Cancer institute for an<br />

anti-smoking game for girls that is being<br />

developed by dana root. The goal <strong>of</strong> the game<br />

is <strong>to</strong> communicate the myths and dangers<br />

associated with smoking <strong>to</strong> preteen girls in a<br />

fun, interactive way. it is currently in field<br />

testing trials, and she is pursuing a means <strong>to</strong><br />

get the new game and some <strong>of</strong> the company’s<br />

existing educational games approved for<br />

school curriculums.<br />

“Currently, we are not producing mega-level<br />

games,” dana said. “Ours are casual games that<br />

are fun <strong>to</strong> play and affordable for kids.”<br />

all Gabriel interactive games are PC-based,<br />

but the firm is a registered XBox360 designer<br />

and has licenses for nintendo and Wii. n<br />

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www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 19<br />

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• For over 65 years, Calhoun Community College has served the<br />

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• With over 12,300 credit students, Calhoun remains Alabama’s largest<br />

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www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 21<br />

0000278319-01<br />

0000279234-01


Low Cost<br />

Lifestyle<br />

BusiNEssEs aNd EmplOyEEs say THE<br />

aREa is Easy ON THE wallET<br />

By Anna Thibodeaux<br />

according <strong>to</strong> the vice president and principal <strong>of</strong><br />

decibel, the huntsville/<strong>Madison</strong> <strong>County</strong> business<br />

community enjoys close cooperation with elected<br />

<strong>of</strong>ficials at local, state and national levels.<br />

sally Colocho knows this firsthand. it is a<br />

primary reason decibel research is in the<br />

rocket City.<br />

she also said area businesses have a good<br />

understanding <strong>of</strong> when it is time <strong>to</strong> compete and<br />

when it’s time <strong>to</strong> work <strong>to</strong>gether for the benefit <strong>of</strong><br />

the community.<br />

Cost has certainly been another fac<strong>to</strong>r that’s<br />

helped retain decibel, as well as many other<br />

companies.<br />

“Cost is now a significant driver in many <strong>of</strong> the<br />

acquisitions in which we are involved,” Colocho<br />

said. “With cost receiving more emphasis, it<br />

means we have <strong>to</strong> closely evaluate our internal<br />

cost structure <strong>to</strong> ensure we stay competitive.”<br />

The huntsville area has earned national<br />

recognition for its lower cost <strong>of</strong> living and lower<br />

costs <strong>of</strong> doing business.<br />

“Costs are still lower overall than many other<br />

places <strong>of</strong> similar cus<strong>to</strong>mer presence, especially<br />

the national Capital region,” said Colocho.<br />

“There is great support from the community,<br />

the costs are still lower than many places, there is<br />

a talented pool <strong>of</strong> employees, and significant<br />

cus<strong>to</strong>mers in the geographic region for both<br />

government and commercial opportunities, all in a<br />

beautiful and safe place <strong>to</strong> live and raise a family.”<br />

Michelle Jordan, huntsville’s direc<strong>to</strong>r <strong>of</strong><br />

economic development, said the city’s overall<br />

cost <strong>of</strong> living is about 90 <strong>to</strong> 95 percent <strong>of</strong> the<br />

u.s. average.<br />

“Our greatest advantage is in housing costs,<br />

which are about 80 percent <strong>of</strong> the national<br />

average,” Jordan said.<br />

n Cooperative local <strong>of</strong>ficials, good business relationships<br />

and low costs make huntsville ideal for decibel<br />

research. the firm’s board <strong>of</strong> direc<strong>to</strong>rs is, from left,<br />

eric Cochran, Jeff gronberg, earl reed, Keith Hardy,<br />

dr. enrico Poggio and sally Colocho.<br />

Pho<strong>to</strong> by Michael Mercier.<br />

That means a family selling a home somewhere<br />

else and buying a house in the huntsville<br />

region could save on average 20 percent. an<br />

average home priced at $100,000 nationally<br />

would cost $80,000 in <strong>Huntsville</strong>, compared <strong>to</strong><br />

$250,000 in Washing<strong>to</strong>n, d.C. This advantage<br />

contributed <strong>to</strong> Cnn/Money naming huntsville<br />

one <strong>of</strong> the nation’s most affordable communities<br />

in 2010.<br />

equally successful has been the huntsville<br />

area’s impressive growth in its high-tech sec<strong>to</strong>r,<br />

which has become a strong economic magnet.<br />

that growth has benefited gurmej sandhu, who<br />

launched sigmatech inc. in 1986 <strong>to</strong> build on a<br />

career supporting nasa’s Marshall space flight<br />

Center and the army research, development and<br />

engineering Center.<br />

“it is a great place <strong>to</strong> start a business,” sandhu<br />

said. “Get involved in industry and government<br />

22 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


organizations <strong>to</strong> meet people, learn the market<br />

and establish a network.”<br />

especially in <strong>to</strong>day’s <strong>to</strong>ugh economy,<br />

huntsville’s lower-cost edge has proven helpful <strong>to</strong><br />

the city’s startups, he said.<br />

“There are resources available and you have<br />

access <strong>to</strong> one <strong>of</strong> the world’s leading science and<br />

technology business parks in Cummings research<br />

Park,” said sandhu, also the company’s chairman.<br />

“as a business startup, you have access <strong>to</strong> fortune<br />

500 companies, u.s. space and defense agencies<br />

and competitive higher education institutions<br />

such as the university <strong>of</strong> alabama in huntsville.”<br />

in recruiting new employees, sandhu said he<br />

believes huntsville’s lower cost <strong>of</strong> living plays a<br />

role because they see the differences in terms <strong>of</strong><br />

housing, commutes and quality <strong>of</strong> life.<br />

in the past 50 years, this city in northern<br />

alabama has evolved from a cot<strong>to</strong>n capital <strong>to</strong> the<br />

rocket City <strong>to</strong> a high-technology hub. The u.s.<br />

army’s aviation and Missile Command is housed<br />

in the nearby reds<strong>to</strong>ne arsenal, and the federal<br />

government employs more than 8 percent <strong>of</strong> the<br />

local workforce.<br />

The city’s thriving engineering community and<br />

tradition <strong>of</strong> innovation have made it an incuba<strong>to</strong>r<br />

for tech entrepreneurs. this is especially significant<br />

<strong>to</strong> Colocho’s company, which specializes in radar<br />

systems and sensor technology advancements.<br />

Their location positioned the company <strong>to</strong> provide<br />

hands-on technology development engineering<br />

support <strong>to</strong> cus<strong>to</strong>mers at the Missile defense<br />

agency (Mda), strategic Missile defense<br />

Command (sMdC), Missile and space intelligence<br />

153 acres, unlimited opportunity<br />

The HudsonAlpha Institute for Biotechnology in <strong>Huntsville</strong>,<br />

Alabama, is the corners<strong>to</strong>ne <strong>of</strong> the Cummings Research Park<br />

Biotechnology Campus. The campus hosts a synergistic cluster<br />

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To learn about the benefits <strong>of</strong> locating on the campus, contact<br />

economicdevelopment@hudsonalpha.org<br />

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www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 23<br />

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Center (MsiC) and the u.s. army aviation and<br />

Missile research development and engineering<br />

Center (aMrdeC), all based in the area.<br />

“huntsville is a center for federal space, missile<br />

and sensor work,” she said. “Those federal<br />

organizations and agencies most in need <strong>of</strong> the<br />

expertise we provide are located in huntsville.<br />

being able <strong>to</strong> meet and work directly with our<br />

cus<strong>to</strong>mers and their supporting contrac<strong>to</strong>rs on a<br />

daily basis fosters excellent working relationships.”<br />

in addition <strong>to</strong> cus<strong>to</strong>mer access, huntsville<br />

provides a highly educated and expertly skilled<br />

employee base. When considering potential<br />

locations for her business, Colocho said the choice<br />

was easy.<br />

“based on our experiences in the industry here,<br />

there was never a thought <strong>of</strong> starting anyplace<br />

else, though we have kept our eyes open for<br />

opportunities <strong>to</strong> expand with branch <strong>of</strong>fices in<br />

other areas that would help us <strong>to</strong> support and<br />

grow our cus<strong>to</strong>mer base,” she said. “several <strong>of</strong> us<br />

worked at other companies in the past that were<br />

not based in <strong>Huntsville</strong> but had <strong>of</strong>fices here.”<br />

sandhu agrees the rocket City provided a<br />

great environment <strong>to</strong> start and grow a small<br />

business.<br />

“Today, sigmatech is one <strong>of</strong> the most mature<br />

government contracting small businesses in<br />

huntsville, operating for over 25 years,” he said.<br />

“There have been challenges, but we have<br />

adapted <strong>to</strong> evolving economic and market<br />

changes, varying growth phases and regula<strong>to</strong>ry<br />

requirements <strong>to</strong> expand services and provide<br />

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Opportunity, according <strong>to</strong> Jordan, <strong>to</strong>ps a list <strong>of</strong><br />

reasons businesses choose <strong>to</strong> start in the area.<br />

They also include technology base, federal<br />

aerospace and defense programs, a growing<br />

population and strong economy. since 2005,<br />

private businesses in the huntsville metro area<br />

have grown by nearly 8 percent.<br />

“This is a much higher growth rate than the<br />

rest <strong>of</strong> alabama which, at less than 1 percent,<br />

hardly grew at all during the same time frame,”<br />

she said. “it is more on line with other centers <strong>of</strong><br />

technology like raleigh, n.C., and austin, Texas,<br />

where companies are creating jobs through<br />

innovation and the spin<strong>of</strong>f <strong>of</strong> new technology.”<br />

alabama’s lower tax base and overall lower<br />

rate <strong>of</strong> pay than many other areas have been<br />

advantageous, <strong>to</strong>o. Jordan said the area’s quality<br />

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park, government and university research, a<br />

highly technical workforce and other key assets<br />

turn the idea <strong>of</strong> “low cost in<strong>to</strong> high value.”<br />

<strong>Madison</strong> <strong>County</strong>’s entrepreneurial attitude,<br />

success with business startups, men<strong>to</strong>ring and<br />

small business programs have all also contributed<br />

<strong>to</strong> the area’s growth.<br />

anticipated business growth and expansion is<br />

huntsville’s testimony <strong>to</strong> its nurturing business<br />

environment. economic forecasts show<br />

<strong>Huntsville</strong> continuing <strong>to</strong> benefit from the<br />

activities at reds<strong>to</strong>ne arsenal and growth in<br />

technology fields such as life sciences and<br />

information technology, Jordan said.<br />

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investments.<br />

“however, we are always mindful <strong>of</strong> the role<br />

and dependence we have on aerospace and<br />

defense programs and their propensity <strong>to</strong> face<br />

cycles <strong>of</strong> ups and downs,” Jordan said. “We are<br />

continuing <strong>to</strong> work <strong>to</strong> diversify the economy and<br />

bring in new industries and grow new businesses<br />

even as we seek <strong>to</strong> grow activities at reds<strong>to</strong>ne.”<br />

“We are expecting additional growth in <strong>2012</strong>,<br />

with growth projected on some <strong>of</strong> our existing<br />

tasks and also with new work,” sandhu said.<br />

“Geographically, in addition <strong>to</strong> huntsville, we<br />

expect <strong>to</strong> add employees in the national Capital<br />

region and Colorado springs, Colo.”<br />

decibel also anticipates growth, further<br />

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Colocho said. “We are currently pursuing new<br />

efforts in <strong>Huntsville</strong> <strong>to</strong> support Updated early<br />

Warning radar at Mda, d3i (space, cyber and<br />

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MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY | A Premier Technological Research University<br />

24 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com<br />

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www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 25<br />

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n Kevin Mcghaw got a job <strong>of</strong>fer and was<br />

pleasantly surprised when he and his<br />

wife rotrice made the trip from<br />

Washing<strong>to</strong>n, d.C., <strong>to</strong> check out<br />

huntsville. now the McGhaw family<br />

are among the many newcomers <strong>to</strong><br />

the area. rotrice and Kevin McGhaw<br />

stand behind their children,<br />

Kaiya and Kevin Jr.<br />

Pho<strong>to</strong> by Bob Gathany.<br />

A Balanced Place<br />

NEw aRRiVals aRE impREssEd wiTH<br />

wHaT THEy fiNd<br />

By Diana LaChance<br />

huntsville has earned an impressive array <strong>of</strong><br />

accolades over the years, including being named<br />

by Kiplinger’s Personal Finance as one <strong>of</strong> the<br />

country’s Top 10 Cities for raising families and by<br />

Cnn/Money as one <strong>of</strong> the nation’s Most<br />

affordable Cities.<br />

huntsville has been a<strong>to</strong>p the latter’s list <strong>of</strong><br />

one <strong>of</strong> america’s Top 25 Places <strong>to</strong> retire for the<br />

past two years running. but people who move<br />

<strong>to</strong> the huntsville/<strong>Madison</strong> <strong>County</strong> area <strong>of</strong>ten<br />

find something extra beyond what the<br />

accolades can convey, and they discover a fuller<br />

understanding <strong>of</strong> exactly what these impressive<br />

achievements mean.<br />

Take it from aaron King, Kevin McGhaw and<br />

becky Pillsbury, all <strong>of</strong> whom began their lives and<br />

their careers elsewhere, but ended up relocating<br />

<strong>to</strong> huntsville in recent years.<br />

For aaron King, a former army <strong>of</strong>ficer and<br />

West Point graduate, moving <strong>to</strong> huntsville<br />

probably seemed like just another s<strong>to</strong>p on the<br />

military train.<br />

“i’ve lived in san diego, indianapolis, Law<strong>to</strong>n,<br />

West Point, and a dozen other cities and <strong>to</strong>wns<br />

around the united states,” he said.<br />

but what he discovered when he got here was<br />

a place like no other he’d lived. “i have found home<br />

here in huntsville,” he said. “i can honestly say<br />

there is no other place i would rather call home.”<br />

King and his family, wife Kristen and<br />

3-year-old daughter elizabeth, arrived in the<br />

rocket City in July 2011. he had been recruited<br />

for the position <strong>of</strong> direc<strong>to</strong>r <strong>of</strong> transition for<br />

huntsville City schools by superintendent dr.<br />

Casey Wardynski <strong>to</strong> help with the “transformational<br />

reform and system overhaul.”<br />

despite holding a master’s degree in<br />

educational leadership, King said, “i had<br />

apprehensions, as anyone might.” Today, those<br />

apprehensions have given way <strong>to</strong> pride at what<br />

has been accomplished – “the district went from<br />

$19.5 million in the red <strong>to</strong> over $3 million in the<br />

black” – and optimism for the future.<br />

“as a school system, we are on the move and<br />

we’ll soon pass the rest <strong>of</strong> the state,” he said.<br />

“We are looking <strong>to</strong> be the best school system in<br />

the country, and that’s just one <strong>of</strong> our goals.”<br />

King is quick <strong>to</strong> share credit, however. he said<br />

that a lot <strong>of</strong> the success is due <strong>to</strong> the city<br />

leadership’s support and involvement.<br />

“i cannot tell you how many times i have had<br />

the opportunity <strong>to</strong> sit and talk with the mayor,<br />

city council, county commissioners and state<br />

representatives. for most cities this size, that’s<br />

26 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


unusual,” he said. “The best part is that they<br />

actually listen and tend <strong>to</strong> make sound<br />

judgments based on the best information<br />

available. i cannot say enough good things<br />

about the <strong>Chamber</strong> and our local businesses;<br />

they are all working diligently <strong>to</strong> aid us in the<br />

revamp <strong>of</strong> our schools.”<br />

he added that the commitment among the<br />

leadership extends <strong>to</strong> the community as a<br />

whole. “i think huntsville’s leaders are doing a<br />

fine job in making the city a great place <strong>to</strong> live,”<br />

said King. “i’m impressed with the transparency<br />

<strong>of</strong> the city’s <strong>of</strong>ficials, the police department<br />

and the fire department, as well as our<br />

elected leaders.”<br />

he and his wife especially appreciate the city’s<br />

“small-<strong>to</strong>wn feel,” he said, and spend many a<br />

warm evening “taking walks in our neighborhood<br />

and in general just spending time <strong>to</strong>gether.” in<br />

short, said King, “i feel lucky <strong>to</strong> be in the position<br />

i am in and even luckier <strong>to</strong> lay my head down in<br />

one <strong>of</strong> the greatest cities in the united states:<br />

huntsville, alabama.”<br />

Like King, Kevin McGhaw is another recent<br />

transplant. he, his wife rotrice, and two children<br />

moved <strong>to</strong> <strong>Huntsville</strong> in the winter <strong>of</strong> 2008 when<br />

he <strong>to</strong>ok a position at Marshall space flight<br />

Center as legislative affairs specialist for nasa.<br />

although he was excited about his new job<br />

opportunity, he was less than enthusiastic about<br />

the move it entailed.<br />

“it wasn’t an anti-alabama stance,” he said.<br />

“i just didn’t know anything about huntsville.<br />

UA<strong>Huntsville</strong> <strong>of</strong>fers certificate programsand short courses taught by leadingpractitionerswho mixtheory<br />

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i had grown up in Washing<strong>to</strong>n, D.C., and figured<br />

i’d grow old there and maybe move <strong>to</strong> Miami…<br />

i didn’t know a soul here!”<br />

it wasn’t until he received the job <strong>of</strong>fer and he<br />

and his wife came down <strong>to</strong> take a closer look at<br />

huntsville that he realized what he’d be missing<br />

out on by not moving. “We went <strong>to</strong> bridge street,<br />

Jones valley – we loved it! <strong>Madison</strong> <strong>County</strong>,<br />

huntsville, the whole region,” he said.<br />

so he and his wife made an agreement: if<br />

the city was able <strong>to</strong> meet their <strong>to</strong>p three<br />

criteria, they would move here. Those criteria:<br />

a church home where they could feel like they<br />

were part <strong>of</strong> a community, a school system<br />

that would challenge their kids and a great<br />

home in a great neighborhood where their kids<br />

could play.<br />

nearly five years later, the Mcghaw family<br />

said they’re here <strong>to</strong> stay. “The things we’re<br />

looking for in quality <strong>of</strong> life, we’ve found right<br />

here,” said McGhaw.<br />

That’s because the city has exceeded<br />

McGhaw’s criteria. “The role that faith plays here<br />

is very different from D.C., and for us that’s a huge<br />

positive,” he said. “it speaks <strong>to</strong> the kind <strong>of</strong> environment<br />

in which you want <strong>to</strong> raise your kids.”<br />

On <strong>to</strong>p <strong>of</strong> that, he feels safe here.<br />

“There are so many families here – my son has<br />

three friends within a 10-house radius, and three<br />

<strong>of</strong> my daughter’s best friends live in the<br />

neighborhood, so they can walk <strong>to</strong> their friends’<br />

house and we’re more at ease about them<br />

making it there,” he said.<br />

The University <strong>of</strong> Alabama in <strong>Huntsville</strong><br />

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www.huntsvillealabamausa.com | 256.535.2000 <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> | 27<br />

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and for McGhaw and rotrice, there’s one<br />

other noticeable improvement: Their commute<br />

times. On a good day in d.C., it would take him<br />

50 minutes <strong>to</strong> an hour <strong>to</strong> get <strong>to</strong> work. That meant<br />

regularly missing his kids’ after-school activities.<br />

“now i can coach my kid’s little league<br />

football team,” he said. “i’m able <strong>to</strong> take the kids<br />

<strong>to</strong> bible study and choir practice and saxophone<br />

lessons.”<br />

as for rotrice, she now works from home.<br />

“That absolutely adds <strong>to</strong> our quality <strong>of</strong> life,”<br />

said McGhaw.<br />

McGhaw anticipates that quality will improve,<br />

thanks <strong>to</strong> what he’s seen since becoming the<br />

legislative affairs specialist.<br />

“i work with the mayors <strong>of</strong> both <strong>Madison</strong> and<br />

huntsville, as well as the county commissioner,<br />

and they have a team approach <strong>to</strong> leadership,”<br />

he said. “The borders aren’t as important <strong>to</strong> them<br />

as improving the quality <strong>of</strong> life for the region. i<br />

just can’t commend enough the way the three<br />

have worked <strong>to</strong>gether in collaboration. They<br />

collectively go <strong>to</strong> the state or d.C. <strong>to</strong> lobby for<br />

resources because it’s best for the entire region<br />

– that’s unique.”<br />

some s<strong>to</strong>res and restaurants close earlier at<br />

night than in d.C., but McGhaw said that is a<br />

small trade-<strong>of</strong>f.<br />

“yes, things do close a little early or don’t<br />

open on sunday, but the people here want <strong>to</strong><br />

go <strong>to</strong> their kids’ games like i want <strong>to</strong> go <strong>to</strong><br />

mine,” he said. “and it’s that community<br />

support, even among people who don’t have<br />

kids, that makes the city such a great place <strong>to</strong><br />

raise a family.”<br />

McGhaw suggests potential residents check<br />

out the area for a day or two.<br />

“if your job is relocating and you’re apprehensive,<br />

just fly down and visit,” he said. “i suspect<br />

you will leave with a very different perspective.”<br />

That’s advice becky Pillsbury probably should<br />

have taken before she and her husband, Jim,<br />

decided <strong>to</strong> buy a retirement property in<br />

Kentucky. as a military family, the Pillsburys had<br />

lived all over the country, but had decided <strong>to</strong><br />

spend their sunset years on a golf course<br />

residence they had purchased while Jim was<br />

stationed in Kentucky.<br />

Then in 2003, Lt. Gen. Pillsbury was promoted<br />

<strong>to</strong> commander <strong>of</strong> reds<strong>to</strong>ne arsenal and the<br />

army aviation and Missile Command.<br />

“We were here for all <strong>of</strong> six months when Jim<br />

looked at me and said ‘We’d better sell that<br />

property in Kentucky and buy something here,’ ”<br />

becky said. “and i said, ‘you’re absolutely right.’<br />

it was that quick.”<br />

becky wasn’t initially thrilled about the move<br />

<strong>to</strong> northern alabama. for one thing, she didn’t<br />

know much about it. her only exposure <strong>to</strong><br />

huntsville had been a short visit with her son and<br />

daughter <strong>to</strong> the u.s. space and rocket Center<br />

while Jim was deployed during the Gulf War.<br />

for another thing, she and Jim had only<br />

recently moved <strong>to</strong> Germany, where she said she<br />

“still had so much <strong>to</strong> buy and see and do!” but<br />

she put those unfulfilled aspirations aside for her<br />

28 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


n Lt. Gen. (ret.) Jim Pillsbury, his wife, becky,<br />

and daughter Katherine spend time at home<br />

with their dogs, Pepper in the back and Trooper<br />

in the front. The Pillsburys already had a r<br />

etirement home purchased in Kentucky,<br />

but once Jim was promoted <strong>to</strong> commander<br />

<strong>of</strong> reds<strong>to</strong>ne arsenal, the family fell in love<br />

with huntsville.<br />

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n Kristen, elizabeth and aaron King arrived in<br />

huntsville in 2011. aaron says he has “found<br />

home here in huntsville” after having lived in<br />

over a dozen other cities and <strong>to</strong>wns around<br />

the united states.<br />

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husband, who she said had no such qualms.<br />

“Jim had been here many times before and<br />

was so excited about coming here,” said becky.<br />

“he knew the command was open and he was<br />

just thrilled he’d been given the honor <strong>of</strong><br />

earning it.”<br />

Once they got here, becky never looked back.<br />

she was also particularly impressed with the level<br />

<strong>of</strong> volunteerism among residents.<br />

“it’s a city where people who come here want<br />

<strong>to</strong> be involved and see what a marvelous place it<br />

is and want <strong>to</strong> make it better,” she said. “This is a<br />

<strong>to</strong>wn <strong>of</strong> fixers.”<br />

a fixer herself, Becky and some colleagues<br />

founded still serving veterans (ssv) in 2005, an<br />

advocacy center for wounded or disabled<br />

veterans which has brought $21 million back <strong>to</strong><br />

the tennessee Valley through benefits, jobs and<br />

training. but as much as becky was growing <strong>to</strong><br />

love the city, the military had other plans for<br />

the Pillsburys.<br />

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after less than four years here, Jim received<br />

another promotion, this time as deputy<br />

commanding general <strong>of</strong> the army Materiel<br />

Command (aMC), and the family moved up <strong>to</strong><br />

fort belvoir, outside <strong>of</strong> Washing<strong>to</strong>n, dC.<br />

“When we were sent <strong>to</strong> d.C., we found out<br />

they were moving the aMC <strong>to</strong> huntsville as part<br />

<strong>of</strong> the 2005 base realignment and Closure,”<br />

becky said, “so we were thrilled <strong>to</strong> know we<br />

would be coming back.”<br />

in the interim, the Pillsburys continued <strong>to</strong> stay<br />

in <strong>to</strong>uch with the friends they had made in huntsville.<br />

becky also stayed active in ssv.<br />

“i was still helping in d.C., with good access <strong>to</strong><br />

our state’s sena<strong>to</strong>rs and congressmen,” she said.<br />

Jim, meanwhile, traveled back and forth<br />

regularly for work.<br />

“and every time Jim would come back <strong>to</strong><br />

huntsville, he would bring someone with him,”<br />

said becky. “and almost every one <strong>of</strong> them<br />

ended up moving here!”<br />

To those who had yet <strong>to</strong> make the visit, becky<br />

said she would “describe huntsville as d.C.<br />

without all the traffic, without all the people and<br />

located in the bible belt. it’s got all the things you<br />

want from a large <strong>to</strong>wn in a small <strong>to</strong>wn.”<br />

by the time the Pillsburys themselves<br />

returned in January 2011, they were ready <strong>to</strong><br />

stay. Jim <strong>of</strong>ficially retired that July and they<br />

ended up settling just outside the huntsville city<br />

limits on two acres right on the flint river. “<br />

a dollar goes a lot further in huntsville than<br />

it does in d.C.,” becky said. “you can travel 45<br />

minutes out <strong>of</strong> <strong>to</strong>wn here and get 12 acres and a<br />

house twice the size <strong>of</strong> the one you’d find for the<br />

same price there.”<br />

They also managed <strong>to</strong> entice their son and<br />

daughter <strong>to</strong> settle here.<br />

“it’s very unusual for military children <strong>to</strong> be in<br />

the same <strong>to</strong>wn where their parents retire, but my<br />

son ended up moving here, getting married and<br />

becoming a lawyer, and my daughter moved<br />

here after graduating from college and now<br />

works here, <strong>to</strong>o,” she said. “even my daughterin-law’s<br />

sister moved here – it’s almost like we’re<br />

starting our own community.”<br />

What keeps them all here is easy for her <strong>to</strong><br />

describe.<br />

“We love how diverse it is here, and that there<br />

are people who are so different from each other,”<br />

said becky. “We love the fact that we can see<br />

broadway plays, but also go up <strong>to</strong> Monte sano<br />

and see the city lights down below.”<br />

The military community is also an important<br />

component.<br />

“We still love supporting the military, and we<br />

still feel welcome <strong>to</strong> come and help with different<br />

events on post, celebrating the promotions and<br />

retirements,” she said.<br />

Then there’s always the commute.<br />

“When we would go <strong>to</strong> the theater in d.C., it<br />

<strong>to</strong>ok about two and a half hours round trip,” she<br />

said. “here, from the time we leave the theater<br />

<strong>to</strong> the time we walk in<strong>to</strong> the house, it takes 15<br />

minutes. if that’s not quality <strong>of</strong> life, i don’t know<br />

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n Lilly McKay harris, left, J.J. Gomez and<br />

esther Martinez, all age 10, check out the<br />

new lap<strong>to</strong>ps issued <strong>to</strong> Jill Cox’s fifth-grade<br />

classroom at Chaffee elementary school.<br />

Pho<strong>to</strong> by Glenn Baeske.<br />

Building Great Minds<br />

sCHOOls dEliVER THE KiNd Of smaRT<br />

sTudENTs aREa dEmaNds<br />

By Deborah Bennick<br />

no one in huntsville will blink if you say you<br />

want <strong>to</strong> grow up <strong>to</strong> be a rocket scientist. after<br />

all, this has been the home <strong>of</strong> rocket scientists<br />

for decades.<br />

Or maybe you want <strong>to</strong> pursue medical<br />

research, or helicopter design, or weather, or<br />

agriculture. how about robotics? With high-tech<br />

jobs booming here, area schools and universities<br />

constantly tweak and develop curricula <strong>to</strong><br />

help students prepare for careers in a cuttingedge<br />

workforce.<br />

among the latest moves on K-12 and<br />

university campuses: integrating more technology<br />

in<strong>to</strong> classrooms, increasing the number <strong>of</strong><br />

advanced placement courses, making career<br />

readiness programs accessible <strong>to</strong> more students,<br />

and adding more graduate degree programs.<br />

Local companies with international reputa-<br />

tions embrace the schools on many levels,<br />

whether it’s <strong>to</strong> help develop curriculum, involve<br />

students in research, men<strong>to</strong>r interns, sponsor<br />

competitions or <strong>of</strong>fer volunteers as math tu<strong>to</strong>rs.<br />

Well-developed cooperative education programs<br />

give university students a head start on their<br />

careers, and <strong>of</strong>ten a job at graduation.<br />

students can be found building missiles on the<br />

u.s. army’s reds<strong>to</strong>ne arsenal, designing<br />

propulsion systems for the national aeronautics<br />

and space administration, or studying genetics at<br />

the hudsonalpha institute for biotechnology.<br />

high school and college teams hone their design,<br />

build and test skills in such competitions as the<br />

Great international Moonbuggy race, nasa’s<br />

discovery/new frontiers program or the firsT<br />

LeGO League robotics contest.<br />

in response <strong>to</strong> industry suggestions, the two<br />

largest public school systems are revamping<br />

career readiness programs as well as adding<br />

college prep classes. high schools have engineering,<br />

medical and construction academies, as well<br />

as courses in modeling and simulation, computer<br />

programming, genetic technologies, computer<br />

networking and robotics.<br />

“We are integrating career readiness in<strong>to</strong> our<br />

schools versus having a separate school for<br />

career and technical education,” says huntsville<br />

City schools superintendent dr. Casey<br />

Wardynski. “We are also increasing the use <strong>of</strong><br />

technology within our curriculum for career/<br />

technical education.”<br />

Moving the classes out <strong>to</strong> high schools makes<br />

them accessible <strong>to</strong> more students who can<br />

graduate and go right <strong>to</strong> work for contrac<strong>to</strong>rs<br />

handling government projects.<br />

32 | <strong>Chamber</strong> <strong>of</strong> CommerCe <strong>of</strong> huntsville / madison <strong>County</strong> 256.535.2000 | www.huntsvillealabamausa.com


“The programs that we moved out <strong>to</strong> the<br />

schools have taken <strong>of</strong>f,” says Ken Kubick, direc<strong>to</strong>r<br />

<strong>of</strong> personnel/pupil services for the <strong>Madison</strong><br />

<strong>County</strong> School System.<br />

HUNTSVILLE CITY SCHOOLS<br />

This system <strong>of</strong> about 23,000 students is going<br />

wireless in all schools and issuing a netbook or<br />

pad-style computer <strong>to</strong> every student in grades 5<br />

through 12. Each fall the new fifth- and ninthgrade<br />

classes are assigned the computers they<br />

will carry for four years, with fifth-graders<br />

switching machines when they get <strong>to</strong> ninth grade.<br />

“There are so many resources that the<br />

student can get through their computer, and<br />

this puts it in their hands,” says Keith Ward,<br />

system spokesman.<br />

A couple months after getting the computers,<br />

fifth-grade teacher Jill Cox reports a positive<br />

response from her Chaffee Elementary School<br />

students, who use them for most subjects. “Now<br />

that we have them, I can’t imagine teaching<br />

without them. It’s so much fun.”<br />

Superintendent Wardynski says the system is<br />

also focused on the Common Core Standards,<br />

nationally developed standards that have been<br />

adopted by the State <strong>of</strong> Alabama. “This is a key<br />

focus, especially for children moving <strong>to</strong> <strong>Huntsville</strong><br />

from different areas … because they will hopefully<br />

see consistency with curricula and standards from<br />

where they moved.”<br />

The system turns <strong>to</strong> business and industry<br />

leaders and the universities <strong>to</strong> develop curricula,<br />

particularly for its career-focused programs.<br />

Special tracks focus on such expertise as<br />

cyber-security, biomechanical systems engineering,<br />

computer-aided design, robotics, digital<br />

media and nursing. There are plans <strong>to</strong> add courses<br />

in game technology, medical technology and<br />

police/fire services.<br />

The system includes seven high schools (one<br />

an International Baccalaureate World School),<br />

five magnet programs and preschool classes. For<br />

17 years SchoolMatch has given it the “What<br />

Parents Want” award, and Expansion Management<br />

magazine ranks it among the <strong>to</strong>p systems<br />

in the nation.<br />

In 2010, 84 percent <strong>of</strong> graduates continued<br />

their education at post-secondary institutions and<br />

41 percent earned scholarships, according <strong>to</strong> the<br />

2009-2010 Annual Report.<br />

Grissom High School regularly makes the list<br />

<strong>of</strong> best high schools in America by Newsweek<br />

Magazine. The Washing<strong>to</strong>n Post Challenge 2011<br />

also tapped Grissom as one <strong>of</strong> the best. New<br />

Century Technology High School is sixth on the<br />

2011 list <strong>of</strong> “Most-Connected Classrooms” by<br />

U.S. News & World Report.<br />

MADISON COUNTY SCHOOL SYSTEM<br />

The second-largest system in the county<br />

serves more than 20,000 students in campuses<br />

spread around the county, outside the city limits<br />

<strong>of</strong> <strong>Huntsville</strong> and <strong>Madison</strong>.<br />

The system is “continually ranked as one <strong>of</strong><br />

the best across the state <strong>of</strong> Alabama,” Kubik says.<br />

The system embraces the Alabama Math, Science<br />

and Technology Initiative and the Alabama<br />

Reading Initiative.<br />

Scores for national standardized tests are<br />

“way above average,” according <strong>to</strong> Geraldine<br />

Tibbs, direc<strong>to</strong>r <strong>of</strong> communications and public<br />

relations. Math and science teachers have<br />

earned national “Teacher <strong>of</strong> the Year” acclaim,<br />

and there is a Blue Ribbon School and three Blue<br />

Ribbon Lighthouse Schools. Part <strong>of</strong> a larger U.S.<br />

Dept. <strong>of</strong> Education effort <strong>to</strong> identify and<br />

disseminate knowledge about best school<br />

leadership and teaching practices, Blue Ribbon<br />

Schools are recognized by the National Blue<br />

Ribbon Schools Program as having students who<br />

achieve at very high levels and/or where the<br />

achievement gap is narrowing.<br />

Engineering, medical and construction<br />

academies set up at the high schools are staffed<br />

with pr<strong>of</strong>essionals who garnered years <strong>of</strong><br />

experience in their field before earning teaching<br />

certificates, Kubik says.<br />

Plenty <strong>of</strong> jobs in the <strong>Huntsville</strong> area require<br />

skills on high-tech equipment without a college<br />

degree. Career Technical Center classes let<br />

students practice on the computerized machinery<br />

they will use after graduation. Local companies<br />

such as Brown Precision Inc. and Dixie Metalcraft<br />

Corp. actively recruit graduates <strong>to</strong> work on<br />

medical and aerospace machining for commercial<br />

and government contracts, according <strong>to</strong><br />

instruc<strong>to</strong>r Jeff Breece.<br />

MADISON CITY SCHOOLS<br />

Topping 9,000 students, this system<br />

established in 1998 achieves standardized test<br />

scores for all grades tested that are above the<br />

national average.<br />

At the high school level, the emphasis on<br />

career training helps students get an early start<br />

through courses in engineering, biomedical<br />

technology and health sciences. Students<br />

interact with engineers and medical experts<br />

through partnerships with such employers as<br />

n The University <strong>of</strong> Alabama in <strong>Huntsville</strong> <strong>of</strong>fers<br />

various co-op programs in association with local<br />

industry for its students, like this student working<br />

at ADTRAN.<br />

www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 33


n Vic<strong>to</strong>r Obadina researches the spectral<br />

properties <strong>of</strong> glasses doped with metallic<br />

particles at the <strong>Chamber</strong>s Building on the<br />

Alabama A&M University campus.<br />

Pho<strong>to</strong> by Glenn Baeske.


NASA, Raytheon, Miltec Corp., SAIC and local<br />

hospitals.<br />

“We are working <strong>to</strong> have every career<br />

technical program end in a senior project or<br />

internship, ” says Camille Wright, direc<strong>to</strong>r <strong>of</strong><br />

secondary instruction. “Every student should<br />

have two <strong>to</strong> three courses in a certain pathway”<br />

by graduation.<br />

The emphasis on pr<strong>of</strong>essional fields pays <strong>of</strong>f<br />

come graduation time. In 2011, students were<br />

<strong>of</strong>fered $31 million in scholarships and 93 percent<br />

<strong>of</strong> the graduates went on <strong>to</strong> two- or four-year<br />

colleges, including four <strong>to</strong> military academies.<br />

Newsweek magazine, The Washing<strong>to</strong>n Post<br />

and U.S. News & World Report all routinely rank<br />

Bob Jones High School as one <strong>of</strong> America’s best<br />

high schools.<br />

Recognizing that technology helps keep<br />

students engaged, Superintendent Dr. Dee<br />

Fowler says students in grades 7 through 12 are<br />

encouraged <strong>to</strong> bring lap<strong>to</strong>ps, smart phones and<br />

other devices <strong>to</strong> school.<br />

Every classroom is networked with Internet<br />

access, online resources and cable TV access.<br />

The system’s use <strong>of</strong> advanced technology has<br />

gained state and national recognition.<br />

PRIVATE SHOOLS<br />

Private schools encourage students <strong>to</strong> explore<br />

ways they can give back <strong>to</strong> their community while<br />

they pursue academic goals.<br />

A Valley Fellowship Christian Academy team’s<br />

water purification system won a NASA-sponsored<br />

competition, but more importantly, it can be put<br />

<strong>to</strong> use when the school does mission work in<br />

South America’s Amazon region.<br />

“We’re trying <strong>to</strong> instill in the students how they<br />

can contribute <strong>to</strong> society,” says Patti Simon,<br />

administra<strong>to</strong>r for the school and president <strong>of</strong> the<br />

<strong>Huntsville</strong>/<strong>Madison</strong> Private Schools Association.<br />

“Science goes hand in hand with practical ways <strong>to</strong><br />

help the community.”<br />

As well as participating in industry-sponsored<br />

competitions, Simon says private schools enlist<br />

parents <strong>to</strong> share their pr<strong>of</strong>essional knowledge, as<br />

two engineer fathers did during six-week teaching<br />

stints at Valley Fellowship.<br />

The independent and religiously affiliated<br />

schools in the area serve ages pre-kindergarten<br />

through high school. Information about individual<br />

schools can be found on the Web site for the<br />

private school association (www.huntsvillemadisonprivateschools.org).<br />

Each spring the<br />

association organizes a Parade <strong>of</strong> Schools, when<br />

the schools are opened for <strong>to</strong>urs.<br />

The 50-year-old Randolph School serves<br />

kindergarten through 12th grade with a college<br />

prepara<strong>to</strong>ry curriculum. It has twice been named<br />

a national School <strong>of</strong> Excellence by the U.S.<br />

Department <strong>of</strong> Education.<br />

Collaborations with the local arts community<br />

and the University <strong>of</strong> Alabama in <strong>Huntsville</strong><br />

enhance the curriculum, while computer labs, a<br />

wireless network and a lap<strong>to</strong>p program for grades<br />

8-12 put students in <strong>to</strong>uch with technology.<br />

On the west side <strong>of</strong> <strong>Huntsville</strong>, <strong>Madison</strong><br />

Academy <strong>of</strong>fers an advanced placement<br />

curriculum and dual enrollment with Calhoun<br />

Community College and the University <strong>of</strong><br />

Alabama in <strong>Huntsville</strong>. Out-<strong>of</strong>-<strong>to</strong>wn trips expose<br />

students <strong>to</strong> his<strong>to</strong>ry, art, marine biology, and<br />

academic and art competitions. An exchange<br />

student program, mission trips and an emphasis<br />

on community service provide new experiences.<br />

n <strong>Madison</strong> <strong>County</strong> Career Technical center<br />

student Landon Holman programs a<br />

computer numeric control (CNC) machine.<br />

Pho<strong>to</strong> by Michael Mercier.<br />

www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 35


COLLEGES AND UNIVERSITIES<br />

Accredited colleges, universities and technical<br />

schools in the area involve students and<br />

pr<strong>of</strong>essors in cutting-edge military, biotechnical<br />

and scientific projects.<br />

The University <strong>of</strong> Alabama in <strong>Huntsville</strong><br />

The University <strong>of</strong> Alabama in <strong>Huntsville</strong>’s<br />

research expenditure increases regularly, with this<br />

year’s $85 million going <strong>to</strong>ward projects within<br />

the individual colleges and in independent<br />

research centers, labora<strong>to</strong>ries and institutes.<br />

Research focuses include applied optics,<br />

information technology, modeling and simulation,<br />

nano devices and space propulsion. The<br />

atmospheric science department is ranked one <strong>of</strong><br />

the best in the nation.<br />

Part <strong>of</strong> the University <strong>of</strong> Alabama system,<br />

UA<strong>Huntsville</strong>’s five colleges – Engineering, Nursing,<br />

Business Administration, Science and Liberal Arts<br />

– serve around 7,700 students, about 1,600 <strong>of</strong> them<br />

graduate level. The school <strong>of</strong>fers 67 degree-granting<br />

programs, and plans <strong>to</strong> add master’s degrees in<br />

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technology, engineering and math.<br />

UA<strong>Huntsville</strong> has one <strong>of</strong> the largest cooperative<br />

education programs in the Southeast,<br />

according <strong>to</strong> spokesman Ray Garner. Each year,<br />

around 400 students spend time immersed in<br />

their field <strong>of</strong> interest at such places as ADTRAN,<br />

BellSouth, the U.S. Army Corps <strong>of</strong> Engineers and<br />

Honda Manufacturing <strong>of</strong> Alabama.<br />

Back in the classroom, student teams tackle<br />

real-world problems put <strong>to</strong> them by corporations,<br />

Army agencies and NASA. Men<strong>to</strong>rs from the<br />

agencies judge their work, Garner says.<br />

For <strong>2012</strong>, U.S. News & World Report ranks<br />

UA<strong>Huntsville</strong> 190th on its list <strong>of</strong> 1,600 best<br />

national universities and puts the engineering<br />

school’s graduate program in the <strong>to</strong>p 100. In other<br />

accolades, the school has been named among<br />

the best educational values by Consumer Digest<br />

magazine, USA Today and Prince<strong>to</strong>n Review.<br />

Popular Science magazine named the<br />

Propulsion Research Center the third “Most<br />

Awesome Lab in 2011,” part <strong>of</strong> its “Best Places <strong>to</strong><br />

Pursue Science” feature. Further bolstering the<br />

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for the Advancement <strong>of</strong> Technology, which<br />

recently upgraded the school’s status by putting it<br />

in the highest classification for research. This<br />

category puts it in the <strong>to</strong>p 3 percent <strong>of</strong> four-year<br />

accredited public universities in the Untied States.<br />

Alabama A&M University<br />

Alabama A&M University spreads its<br />

disciplines over five colleges: Agricultural, Life<br />

and Natural Sciences; Arts and Sciences; Business<br />

and Public Affairs; Education, Humanities and<br />

Behavioral Sciences; and Engineering, Technology<br />

and Physical Sciences. This land grant<br />

university provides a variety <strong>of</strong> research facilities<br />

for students and local industry <strong>to</strong> utilize, including<br />

a wind tunnel and an agricultural research station.<br />

Its programs for food science and safety, plant<br />

and soil science, animal science and forestry<br />

funnel students in<strong>to</strong> other prominent fields in<br />

Alabama, such as animal production, agriculture<br />

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Oakwood University<br />

Oakwood University is a his<strong>to</strong>rically black Seventh-Day Adventist<br />

college that promotes compassionate Christian values while educating<br />

students in 47 different programs, among them chemistry, math and<br />

computer science, nursing and business. Students are regularly involved in<br />

disaster relief and community work. U.S. News & World Report ranks<br />

Oakwood as one <strong>of</strong> the best regional universities in the South.<br />

Also located in <strong>Huntsville</strong> are Calhoun Community College, J.F. Drake<br />

State Technical College, the University <strong>of</strong> Alabama at Birmingham’s<br />

<strong>Huntsville</strong> Regional Medical Campus and Virginia College at <strong>Huntsville</strong>.<br />

COMMUNITY COLLEGES<br />

Calhoun Community College<br />

Calhoun Community College’s three campuses <strong>of</strong>fer 49 associate<br />

degree programs and 52 career/certificate programs. The largest<br />

two-year college in the state, Calhoun focuses on careers in the area,<br />

with programs in nursing, aerospace technology, au<strong>to</strong>mation and<br />

robotics, and biotechnology. It <strong>of</strong>fers a pre-engineering degree <strong>to</strong> prepare<br />

students who plan <strong>to</strong> transfer <strong>to</strong> a four-year institution <strong>to</strong> earn an<br />

engineering degree.<br />

The applied technology program <strong>of</strong>fers a major in renewable energy<br />

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Body & Mind<br />

YOUR HEALTH CARE IS IN GOOD HANDS HERE<br />

By Kimberly Ballard<br />

With two first-rate regional medical centers, a<br />

groundbreaking cancer treatment/research<br />

center and a world-class biomedical industry<br />

growing out <strong>of</strong> the HudsonAlpha Institute for<br />

Biotechnology, <strong>Huntsville</strong> beats five <strong>of</strong> six<br />

comparable technology communities in<br />

city-<strong>to</strong>-city comparisons <strong>of</strong> key consumer costs in<br />

healthcare.<br />

According <strong>to</strong> the American <strong>Chamber</strong> <strong>of</strong><br />

Commerce Research Association’s Cost <strong>of</strong> Living<br />

Index, <strong>Huntsville</strong> costs are lower than Austin,<br />

Texas; Charlotte, N.C.; Raleigh, N.C.; Richmond,<br />

Va.; and San Jose, Calif.<br />

Newcomers <strong>to</strong> <strong>Huntsville</strong> who are concerned<br />

about replacing trusted doc<strong>to</strong>rs and reliable<br />

medical care for existing health conditions and<br />

problems that may later arise can put their body<br />

and mind at ease. For those who need reassur-<br />

ance about quality care and living arrangements<br />

for aging parents or family members, <strong>Huntsville</strong><br />

<strong>of</strong>fers sweeping options in assisted living,<br />

rehabilitation and in-home elderly care.<br />

Or, if you are anxious about access <strong>to</strong><br />

alternative medical techniques and services,<br />

specialized women’s health care or comprehensive<br />

options for aesthetic and personal care<br />

services, worry no more.<br />

REGIONAL MEDICAL CENTERS<br />

According <strong>to</strong> Pam Hudson, CEO <strong>of</strong> Crestwood<br />

Medical Center, the <strong>Huntsville</strong> area is fortunate <strong>to</strong><br />

have so many options for most any health care<br />

need.<br />

“The competitive environment <strong>of</strong> health care<br />

and the broad spectrum <strong>of</strong> specialties available in<br />

our community results in state-<strong>of</strong>-the-art care for<br />

n A Crestwood Medical Center surgical team<br />

works with equipment. Crestwood CEO<br />

Pam Hudson says <strong>Huntsville</strong> is fortunate <strong>to</strong><br />

have so many healthcare options.<br />

Pho<strong>to</strong> by Eric Schultz.<br />

patients,” Hudson said. “This is what Crestwood’s<br />

mission is all about − a passionate and skilled<br />

team serving our community by providing quality<br />

care and service excellence for all patients and<br />

their families who choose our hospital.”<br />

Anyone considering <strong>Huntsville</strong>/<strong>Madison</strong><br />

<strong>County</strong> as a place <strong>to</strong> live or work shouldn’t be<br />

concerned about access <strong>to</strong> quality health care,<br />

said David Spillers, CEO <strong>of</strong> <strong>Huntsville</strong> Hospital,<br />

Alabama’s second largest hospital system.<br />

“We are very blessed <strong>to</strong> have advanced<br />

services and highly trained physicians that you<br />

wouldn’t usually find in a community our size,”<br />

he said.<br />

Spillers said one reason for this benefit is that<br />

<strong>Huntsville</strong> Hospital has grown from a local<br />

hospital <strong>to</strong> a regional facility serving all <strong>of</strong> the<br />

Tennessee Valley.<br />

38 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


“We are still community owned, but we have<br />

seen our community and our service area expand<br />

in recent years,” he said.<br />

<strong>Huntsville</strong> Hospital Health System <strong>to</strong>day<br />

includes hospital affiliates in neighboring<br />

communities in Athens, Decatur and Sheffield,<br />

as well the new <strong>Madison</strong> Hospital, which opened<br />

in February.<br />

Recognized by Blue Cross Blue Shield as a<br />

“Tier 1” hospital, Crestwood Medical Center is<br />

designated a Blue Distinction Center for bariatric<br />

surgery, knee and hip replacement and spine<br />

surgery, and as a Center <strong>of</strong> Excellence for<br />

bariatric surgery.<br />

The recent renovation <strong>of</strong> Crestwood’s new<br />

maternity center provides mothers and their<br />

newborns the most advanced environment for<br />

labor and delivery available anywhere. It<br />

features Labor, Delivery, Recovery and<br />

Postpartum (LDRP) rooms, which allow the<br />

patient <strong>to</strong> remain in one room throughout all<br />

four phases <strong>of</strong> the birthing process. LDRP rooms<br />

permit a more stable environment for mother<br />

and child, while leaving plenty <strong>of</strong> room for<br />

visiting family members and guests.<br />

Also, Crestwood Medical Center recently<br />

acquired Robotic Assisted Surgery capabilities.<br />

“I am pleased that we have been able <strong>to</strong><br />

acquire the da Vinci Robot, affectionately known<br />

as ‘Rosie,’” said Susan Bryce, Crestwood’s<br />

assistant chief nursing <strong>of</strong>ficer and direc<strong>to</strong>r <strong>of</strong><br />

perioperative services. “This acquisition further<br />

expands the ability <strong>of</strong> our surgeons <strong>to</strong> provide a<br />

level <strong>of</strong> technology that helps <strong>to</strong> keep our patients<br />

closer <strong>to</strong> home when the robotic technology is<br />

the best option for our patients.”<br />

The da Vinci is the perfect case <strong>of</strong> less being<br />

more − less invasive, less bleeding, less pain, less<br />

scarring − all benefits that translate in<strong>to</strong> quicker<br />

recovery times.<br />

<strong>Huntsville</strong> Hospital is likewise focused on<br />

quality care and excellent service.<br />

“Just recently, <strong>Huntsville</strong> Hospital was ranked<br />

No. 1 in heart surgery in Alabama for <strong>2012</strong>,<br />

according <strong>to</strong> Healthgrades,” Spillers said.<br />

In addition, <strong>Huntsville</strong> Hospital for Women &<br />

Children is one <strong>of</strong> three pediatric hospitals in<br />

Alabama, and more babies are delivered there<br />

than any other facility in the state. <strong>Huntsville</strong><br />

Hospital also serves as the region’s trauma center.<br />

“All things considered, our community stands<br />

out in the Southeast and nationally,” Spillers said.<br />

“And one <strong>of</strong> the reasons is the availability <strong>of</strong> excellent<br />

health care services.”<br />

CANCER TREATMENT AND RESEARCH<br />

The significance <strong>of</strong> Clearview Cancer<br />

Institute’s research and Phase I clinical trials<br />

cannot be overstated. Their commitment <strong>to</strong><br />

research involves an integrated cancer treatment<br />

program that includes medical oncology<br />

and hema<strong>to</strong>logy (study <strong>of</strong> blood), radiation<br />

oncology and gynecologic oncology. Treating<br />

more than 350 patients a day, Clearview has a<br />

staff <strong>of</strong> 14 physicians located in the<br />

115,000-square-foot facility.<br />

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“Our mission is <strong>to</strong> provide<br />

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“It is extremely important for cancer patients<br />

who move <strong>to</strong> <strong>Huntsville</strong> <strong>to</strong> know that if you are<br />

out <strong>of</strong> options or seeking another opinion,<br />

Clearview provides Phase I clinical trials that <strong>of</strong>fer<br />

promising new cancer treatments not yet<br />

available for general use,” said Leslie Vallely,<br />

Clearview public relations direc<strong>to</strong>r and a breast<br />

cancer survivor.<br />

After more than 25 years <strong>of</strong> cancer research,<br />

Clearview is responsible for more than 30<br />

scientific breakthroughs <strong>of</strong> new FDA-approved<br />

cancer fighting treatments. Those include<br />

Herceptin for breast cancer; Gleevec for Chronic<br />

Myeloid Leukemia; Rituxan for lymphomas;<br />

Avastin for colon and lung cancers; and Gemzar<br />

for pancreatic cancer.<br />

Clearview also <strong>of</strong>fers Phase I–IV interventional<br />

treatments and diagnostic research in outpatient<br />

settings. Additional services include imaging, full<br />

labora<strong>to</strong>ry services, genetic counseling and<br />

education and supportive care services.<br />

FAMILY WELLNESS<br />

In support <strong>of</strong> <strong>Huntsville</strong>’s critical care facilities,<br />

<strong>Huntsville</strong> has a wide range <strong>of</strong> family care and<br />

specialty services available. Family walk-in clinics<br />

and urgent care centers scattered across the city<br />

provide on-the-spot doc<strong>to</strong>r’s attention as an<br />

alternative <strong>to</strong> emergency room visits.<br />

Several women’s health facilities provide<br />

friendly, comfortable environments where the<br />

staff members know their patients by name, and<br />

women feel free <strong>to</strong> discuss female issues with<br />

someone who listens and understands. From<br />

obstetrics with 3D ultrasound capability <strong>to</strong> full<br />

gynecological concerns like menopause and<br />

menopause-related problems, adolescent<br />

gynecology, birth control, pelvic screening and<br />

childbearing advice, <strong>Huntsville</strong> <strong>of</strong>fers the finest in<br />

women’s health.<br />

Back and neck pain sufferers will find comfort<br />

in several experienced chiropractic specialists in<br />

the <strong>Huntsville</strong> area. Providing non-surgical,<br />

evidence-based alternatives <strong>to</strong> back and neck<br />

pain, chiropractic care now has a symbiotic<br />

relationship with physicians. <strong>Huntsville</strong> chiropractic<br />

pr<strong>of</strong>essionals use cutting-edge techniques<br />

including research-based decompression therapy<br />

<strong>to</strong> ease disc pain; the McKenzie exercise and<br />

physical therapy method; popular active-release,<br />

movement-based s<strong>of</strong>t tissue massage; and simple<br />

adjustments for joint pain.<br />

If you prefer holistic or alternative forms <strong>of</strong><br />

medical care, <strong>Huntsville</strong> residents will find<br />

herbal-based medicine, acupuncture for pain relief,<br />

as well as health food s<strong>to</strong>res and organic markets<br />

with products that promote natural healing.<br />

PERSONAL CARE<br />

When it comes <strong>to</strong> extreme personal makeovers<br />

for health, wellness, anti-aging and<br />

aesthetics, <strong>Huntsville</strong> provides one <strong>of</strong> only two<br />

fully integrated spa, salon, ambula<strong>to</strong>ry cosmetic<br />

surgery and aesthetic dentistry clinics in the<br />

United States.<br />

<strong>Huntsville</strong> has full cosmetic surgery centers<br />

where SmartLipo procedures remove love<br />

handles, leg fat and flab from your arms;<br />

tummy-tucks, face-lifts and procedures <strong>to</strong> make<br />

you look 10 years younger.<br />

<strong>Huntsville</strong> residents have access <strong>to</strong> the most<br />

advanced aesthetic procedures as well, including<br />

CO2 fractional laser resurfacing and <strong>to</strong>tal face<br />

rejuvenation, full mouth reconstruction, implants,<br />

veneers, root canals, teeth bleaching treatments<br />

and a full range <strong>of</strong> salon services, weight-loss<br />

programs, skin care products, facials, massage,<br />

chemical peels, laser hair removal, fillers and<br />

injectables, manicures and pedicures.<br />

Because nutrition is tied in every way <strong>to</strong><br />

disease prevention and management, <strong>Huntsville</strong><br />

has licensed registered dieticians who work<br />

closely with doc<strong>to</strong>rs, hospitals, local gyms and the<br />

school system <strong>to</strong> show patients and consumers<br />

how their nutritional intake can change the way<br />

they feel, and even affect medical diagnoses.<br />

Susan Scott, a licensed registered dietician<br />

and owner <strong>of</strong> SCS Nutrition One <strong>of</strong> <strong>Huntsville</strong>, has<br />

written a children’s cooking program called<br />

“Know What’s Cooking,” and is currently<br />

promoting it <strong>to</strong> educate children about what they<br />

are eating and how <strong>to</strong> cook it.<br />

“I recently saw a child about 6 years old<br />

looking at the bell peppers in the grocery produce<br />

department,” Scott said. “She asked her mom<br />

whether they could buy one so she could taste it.<br />

It was distressing <strong>to</strong> watch the parent dismiss her<br />

interest in fresh, healthy vegetables, when at the<br />

checkout, I saw her allow the child a candy bar.<br />

Those are the behaviors I wish I could change.”<br />

CARE FOR THE AGING<br />

According <strong>to</strong> CNNMoney.com, <strong>Huntsville</strong> is<br />

one <strong>of</strong> the nation’s Leading Places <strong>to</strong> Retire.<br />

Many families relocate their aging relatives<br />

when they move, and here they find a broad<br />

selection <strong>of</strong> options.<br />

Faith-based continuing care retirement<br />

communities (CCRC) with independent apartments<br />

are available for spry seniors. Assisted-living<br />

units aid those who need some help, memory-care<br />

facilities serve Alzheimer’s patients and facilities<br />

with skilled care help those who need it.<br />

The life care CCRC concept and its tax<br />

advantages are positive and affordable.<br />

<strong>Huntsville</strong> also <strong>of</strong>fers transitional care and<br />

rehabilitation facilities for people recovering<br />

from surgery, recuperating after a stroke or a<br />

heart attack or healing from a broken hip. With<br />

plenty <strong>of</strong> physical, occupational, and speech<br />

therapy, wound care, and respira<strong>to</strong>ry care<br />

services available in the city, stronger elderly<br />

citizens with few if any medical problems may<br />

consider an in-home personal care pr<strong>of</strong>essional<br />

or companion.<br />

Home care pr<strong>of</strong>essionals do not provide<br />

medical assistance, but run errands, care for pets,<br />

prevent clients from being injured and help them<br />

bathe, cook, eat and deal with incontinence<br />

issues if necessary.<br />

Also, several area hospice facilities provide loving<br />

end-<strong>of</strong>-life care. n<br />

40 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


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Federal City<br />

REDSTONE ARSENAL VITAL TO THE<br />

NATION’S SECURITY<br />

By Anna Thibodeaux<br />

With nearly 35,000 workers, Reds<strong>to</strong>ne Arsenal<br />

has evolved in<strong>to</strong> a multi-faceted, multi-functional<br />

cluster <strong>of</strong> organizations serving as one <strong>of</strong> the U.S.<br />

Army’s most extensive facilities and a major<br />

economic genera<strong>to</strong>r for the Tennessee Valley.<br />

<strong>Huntsville</strong> Mayor Tommy Battle readily calls<br />

Reds<strong>to</strong>ne Arsenal the area’s major economic<br />

driver, bolstered by $60 billion annually<br />

running through the arsenal. Of this <strong>to</strong>tal,<br />

nearly $12 billion boosts the area economy in<br />

payroll and products.<br />

Reds<strong>to</strong>ne Arsenal has translated in<strong>to</strong> jobs and<br />

innovation, and is the reason the Rocket City “has<br />

more engineers per capita than anywhere in the<br />

U.S.,” Battle said. Additionally, he said gaining<br />

the Army’s four-star command made <strong>Huntsville</strong><br />

much more important strategically, resulting in<br />

the staffing <strong>of</strong> 12 general <strong>of</strong>ficers at the arsenal.<br />

The move has given <strong>Huntsville</strong> more presence<br />

with the military, especially the U.S. Army Space<br />

and Missile Defense Command (SMDC). It has<br />

also generated income that drives local<br />

businesses and is the reason many people and<br />

businesses locate in the area. More than 450<br />

aerospace and defense contracting companies<br />

are located here, according <strong>to</strong> the <strong>Chamber</strong> <strong>of</strong><br />

Commerce <strong>of</strong> <strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong>. Many<br />

<strong>of</strong> these companies perform technology research<br />

and development in support <strong>of</strong> arsenal activities.<br />

Reds<strong>to</strong>ne Arsenal employs more than 15,000<br />

contrac<strong>to</strong>rs in direct support <strong>of</strong> its daily<br />

operations. The sizeable pool <strong>of</strong> technical<br />

expertise, maintained through aerospace and<br />

defense contracts, helps provide the <strong>Huntsville</strong><br />

community with the highest concentration <strong>of</strong><br />

engineers in the country and is vital <strong>to</strong> supporting<br />

n Reds<strong>to</strong>ne Arsenal has nearly 35,000<br />

workers and pumps nearly $12 billion<br />

in<strong>to</strong> the area economy annually.<br />

Pho<strong>to</strong> by Eric Schultz.<br />

the Department <strong>of</strong> Defense and NASA contract<br />

programs, as well as many other commercial<br />

technology applications.<br />

Cummings Research Park (CRP) provides<br />

Reds<strong>to</strong>ne Arsenal’s Department <strong>of</strong> Defense,<br />

Army, NASA and Department <strong>of</strong> Justice<br />

organizations with critical support in engineering,<br />

science and other core technical areas. CRP<br />

began as a public-private initiative and the park<br />

has become a symbol for the “synergistic<br />

growth” <strong>of</strong> the Tennessee Valley. The park<br />

continues <strong>to</strong> attract and retain the world’s major<br />

technology and research development companies<br />

<strong>to</strong> support cus<strong>to</strong>mers, many with activities<br />

based on Reds<strong>to</strong>ne Arsenal.<br />

Col. John S. Hamil<strong>to</strong>n, commander <strong>of</strong> the<br />

U.S. Army Garrison-Reds<strong>to</strong>ne Arsenal, said the<br />

relationship is symbiotic.<br />

42 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


“Team Reds<strong>to</strong>ne is very proud <strong>of</strong> the<br />

contributions provided through the skill, energy<br />

and ingenuity <strong>of</strong> the Reds<strong>to</strong>ne Arsenal workforce,<br />

who come <strong>to</strong> us from all over the<br />

Tennessee Valley,” Hamil<strong>to</strong>n said.<br />

The combined workforce salary for military,<br />

government civilians and on-site contrac<strong>to</strong>rs is<br />

about $3.1 billion a year. Of the $9.8 billion<br />

Alabama receives in federal dollars, Reds<strong>to</strong>ne<br />

Arsenal receives $5.8 billion <strong>of</strong> it. Reds<strong>to</strong>ne<br />

Arsenal’s role in the Army has considerable<br />

potential for growth as the nation relies more on<br />

science and technology for advantage on the<br />

battlefield. This role can also grow as the<br />

installation’s efforts impact the civilian world,<br />

similar <strong>to</strong> the Army’s development in the late<br />

1960s <strong>of</strong> a Cold War communications network<br />

that grew in<strong>to</strong> what is now the Internet. A<br />

continued investment in science, technology,<br />

research, development and testing can be<br />

transformational and better the nation and U.S.<br />

capabilities.<br />

As an installation, Hamil<strong>to</strong>n said Reds<strong>to</strong>ne<br />

Arsenal is unique.<br />

“Engineering and science remain the primary<br />

skill sets required for the ongoing research and<br />

development in rockets, missiles, aviation and<br />

other very technical disciplines on Reds<strong>to</strong>ne<br />

Arsenal,” he said. “The transformational<br />

synergies created through adding new organizations<br />

and their functions are truly extraordinary.”<br />

The synergies are translating in<strong>to</strong> impressive<br />

growth opportunities for an entrepreneur,<br />

As your full servicepremier community hospital,Crestwood <strong>of</strong>fersawide range<strong>of</strong>medical services<br />

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health care needs. Learn more at CrestwoodMedCenter.com.<br />

How Reds<strong>to</strong>ne ARsenAl gRew in<strong>to</strong> A<br />

MAjoR FedeRAl CoMplex<br />

BRAC 1988: Gained Central Test Measurement & Diagnostic Equipment (TMDE) Activity from<br />

Lexing<strong>to</strong>n-Bluegrass Army Depot<br />

BRAC 1991: Gained Armament, Munitions & Chemical Command (AMCCOM) from Rock<br />

Island, Material Readiness Support Activity from Lexing<strong>to</strong>n-Blue Grass Army<br />

Depot (was slated for Letterkenny in BRAC 1988) and Logistics Control Activity<br />

from Presidio (later became LOGSA)<br />

BRAC 1993: Reversed the decision <strong>to</strong> move AMCOM from Rock Island <strong>to</strong> Reds<strong>to</strong>ne Arsenal<br />

BRAC 1995: Gained the Aviation mission component <strong>of</strong> the Aviation & Troop Command,<br />

Aviation Research & Development Center, and PEO Aviation from St. Louis, Mo.,<br />

and merged with Missile Command, Missile RDEC and formed AMCOM and<br />

AMRDEC<br />

BRAC 2005: Gained the headquarters <strong>of</strong> Army Materiel Command, U.S. Army Space & Missile<br />

Defense Command and U.S. Army Security Assistance Command, and gained the<br />

Missile Defense Agency, Reds<strong>to</strong>ne Test Center, Second Recruiting Brigade and<br />

Second Medical Recruiting Battalion.<br />

Total Reds<strong>to</strong>ne Arsenal workforce population has increased from about 24,500 in 2004 <strong>to</strong> about<br />

35,000 <strong>to</strong>day.<br />

Crestwood is Proud<br />

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0000265153-01<br />

n Helicopters await evaluation at the<br />

U.S. Army Test and Evaluation<br />

Command’s Rotary Wing Center on<br />

Reds<strong>to</strong>ne Arsenal.<br />

Pho<strong>to</strong> by Michael Mercier.<br />

especially in the fields <strong>of</strong> science and engineering,<br />

and also logistics and management. The Aviation<br />

and Missile Command (AMCOM) Ombudsman<br />

Office fields inquiries from businesses interested<br />

in conducting business with AMCOM.<br />

Overall, Reds<strong>to</strong>ne Arsenal provides full-spectrum<br />

support <strong>to</strong> the nation’s defense from<br />

ballistic missile defense <strong>to</strong> space operations, <strong>to</strong><br />

research and development, <strong>to</strong> test and<br />

evaluation, <strong>to</strong> logistics and acquisition centers,<br />

<strong>to</strong> foreign military sales and soldier recruitment<br />

for the Army. The installation has transformed<br />

from one <strong>of</strong> the Army’s best-kept secrets, in<br />

terms <strong>of</strong> locations <strong>to</strong> be stationed, <strong>to</strong> a national<br />

center <strong>of</strong> gravity <strong>of</strong> great strategic importance <strong>to</strong><br />

the country.<br />

Compared <strong>to</strong> similar installations in<br />

landmass, Reds<strong>to</strong>ne Arsenal activities can be<br />

best compared <strong>to</strong> Aberdeen Proving Ground<br />

(APG), Md., or Rock Island Arsenal, Ill. Reds<strong>to</strong>ne<br />

Arsenal is about 38,125 acres while Aberdeen<br />

Proving Ground is about 72,000 acres (35,000<br />

acres <strong>of</strong> land and 37,000 acres <strong>of</strong> water) and<br />

Rock Island is about 1,000 acres. Additionally,<br />

Reds<strong>to</strong>ne Arsenal maintains more than 35,000<br />

employees compared <strong>to</strong> Aberdeen Proving<br />

Ground with more than 22,000 and Rock Island<br />

at 7,000.<br />

Better described as a federal <strong>of</strong>fice park,<br />

the arsenal is not a heavy troop installation<br />

such as forts Stewart, Hood or Bragg.<br />

Reds<strong>to</strong>ne retains fewer than 1,000 soldiers in<br />

uniform, who are mostly senior <strong>of</strong>ficers and<br />

non-commissioned <strong>of</strong>ficers. The arsenal<br />

workforce is already dominated by Department<br />

<strong>of</strong> Defense/Department <strong>of</strong> the Army<br />

civilians and contrac<strong>to</strong>rs. Engineers, scientists,<br />

logisticians and contract-acquisition personnel<br />

are required <strong>to</strong> support Reds<strong>to</strong>ne Arsenal’s<br />

ongoing research and development, space<br />

operations, materiel management and<br />

homeland defense missions.<br />

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The arsenal is also home <strong>to</strong> more than<br />

55 major organizations. They represent a<br />

significant contribution <strong>to</strong>wards supporting<br />

U.S. national security. Generally, these<br />

organizations support five key operations:<br />

materiel management and acquisition; space<br />

operations and missile defense; intelligence<br />

and homeland defense; research, development,<br />

test and evaluation; and sustainment <strong>of</strong><br />

Reds<strong>to</strong>ne Arsenal activities.<br />

“<strong>Huntsville</strong>’s Marshall Space Flight Center<br />

and Reds<strong>to</strong>ne Arsenal play an important role<br />

in our national discussion on technology and<br />

defense, and its successes are highly respected<br />

in Washing<strong>to</strong>n, D.C.,” said U.S. Rep. Robert<br />

Aderholt, R-Ala. “Reds<strong>to</strong>ne has a long-proven<br />

track record <strong>of</strong> creativity, talent and efficiency<br />

that is an example <strong>to</strong> other government entities<br />

throughout the South. Whether it be AMCOM,<br />

SMDC or MDA, <strong>Huntsville</strong> is playing as large a<br />

role in our nation’s security as any other region<br />

in America.”<br />

With the 2005 BRAC, (military base realignment<br />

and closure), Reds<strong>to</strong>ne Arsenal was<br />

positively impacted, as it was in previous BRAC<br />

decisions. New organizations transitioning <strong>to</strong><br />

Reds<strong>to</strong>ne Arsenal as a result <strong>of</strong> BRAC 2005<br />

directives include the Army Materiel Command<br />

(AMC) headquarters, Army Security Assistance<br />

Command (USASAC) headquarters, SMDC<br />

headquarters, Second Recruiting Brigade and<br />

Second Medical Recruiting Battalion.<br />

Additionally, BRAC law significantly expanded<br />

the presence <strong>of</strong> the Missile Defense Agency<br />

(MDA) on Reds<strong>to</strong>ne Arsenal and merged the<br />

Aviation component <strong>of</strong> the Reds<strong>to</strong>ne Test Center<br />

(RTC) from Fort Rucker, Ala., <strong>to</strong> Reds<strong>to</strong>ne<br />

Arsenal. Although not part <strong>of</strong> BRAC law but<br />

attributable <strong>to</strong> BRAC actions, the Army recently<br />

moved the Army Contracting Command (ACC)<br />

and the Expeditionary Contracting Command<br />

0000279482-01<br />

Brian Bellomy, Agent<br />

7910 S. Memorial Pkwy., Suite D<br />

<strong>Huntsville</strong>, AL 35802<br />

(256) 539-7530 • www.brianbellomy.com<br />

Family is why<br />

we do it all.<br />

PO Box 1085<br />

Athens, AL 35612<br />

Offi ce: 256.280-4600<br />

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www.rileysecurity.net<br />

We all feel the same commitment <strong>to</strong> care for our families.<br />

Helping you meet your insurance needs is part <strong>of</strong> my<br />

commitment <strong>to</strong> you. Like a good neighbor, State Farm is there. ®<br />

CALL ME TODAY.<br />

(ECC) <strong>to</strong> Reds<strong>to</strong>ne Arsenal. Call <strong>to</strong> subscribe 256.532.4444 or log on <strong>to</strong> www.huntsvilletimes.com<br />

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INFORMATION YOU CAN DEPEND ON


n Above, the lobby <strong>of</strong> the new Von Braun III<br />

complex at Reds<strong>to</strong>ne Arsenal includes a<br />

display <strong>of</strong> <strong>Huntsville</strong>-based space pioneer<br />

Dr. Wernher von Braun’s desk.<br />

n At right, U.S. Army Astronaut Col. Shane<br />

Kimbrough visits <strong>of</strong>ficers at the Program<br />

Executive Office for Aviation on the<br />

arsenal <strong>to</strong> recruit them as Army<br />

astronauts.<br />

n Below, the Boeing Co. transports a<br />

Ground-based Midcourse Defense<br />

training intercep<strong>to</strong>r on I-565 on its way <strong>to</strong><br />

the arsenal.<br />

Pho<strong>to</strong>s by Eric Schultz.<br />

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n Rick Ward & Company performs<br />

at the annual Blues, Brews & BBQ<br />

on Reds<strong>to</strong>ne Arsenal as the crowd<br />

stays cool under umbrellas.<br />

Pho<strong>to</strong> by Bob Gathany.<br />

It also brought AMC’s commander, Gen. Ann<br />

Dunwoody, the first four-star general <strong>to</strong> be<br />

assigned <strong>to</strong> Reds<strong>to</strong>ne Arsenal. BRAC funding<br />

for all construction projects on the arsenal<br />

amounted <strong>to</strong> about $426 million, and BRAC<br />

operations funding <strong>to</strong>taled about $422 million.<br />

However, the base realignment is not the<br />

only contribu<strong>to</strong>r <strong>to</strong> growth on Reds<strong>to</strong>ne<br />

Arsenal and in the Tennessee Valley. Reds<strong>to</strong>ne<br />

Arsenal is adding non-Department <strong>of</strong> Defense<br />

organizations. Among them are the Federal<br />

Bureau <strong>of</strong> Investigation and the Bureau <strong>of</strong> Alcohol,<br />

Tobacco, Firearms and Explosives. Despite<br />

this growth, the arsenal continues <strong>to</strong> maintain<br />

a large number <strong>of</strong> buildable acres on the<br />

installation, allowing for additional growth.<br />

Reds<strong>to</strong>ne Arsenal’s his<strong>to</strong>ry sets it apart as<br />

a distinctive military installation, marking its<br />

beginnings at the outset <strong>of</strong> World War II as a<br />

chemical munitions manufacturing and s<strong>to</strong>rage<br />

complex supporting our soldiers overseas. The<br />

arsenal’s original mission was changed forever<br />

when Dr. Wernher von Braun and his team <strong>of</strong><br />

scientists arrived after the war <strong>to</strong> continue<br />

their research on rockets. Army Gen. Holgar<br />

T<strong>of</strong><strong>to</strong>y, Gen. John Medaris and von Braun were<br />

essential <strong>to</strong> the early successes <strong>of</strong> the nation’s<br />

rocket programs.<br />

Reds<strong>to</strong>ne Arsenal grew in its importance<br />

when President Dwight Eisenhower established<br />

NASA in 1958. The arsenal emerged<br />

as a recognized leader in science, engineering,<br />

research and development in rocket, missile<br />

and aviation programs.<br />

Since that time, the unique synergies<br />

created among the arsenal’s many different<br />

organizations have provided valuable contributions<br />

<strong>to</strong> the nation’s defense and the area’s<br />

economy.<br />

“We’ll continue <strong>to</strong> grow,” Mayor Battle said.<br />

“We’ve successfully been through two BRACs<br />

and will see consolidation. We work hand-inglove<br />

with our arsenal.” n<br />

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ADTRAN isaproud member <strong>of</strong> the <strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong><br />

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Copyright © 2009 ADTRAN Inc. All rights reserved. ADTRAN and NetVanta are registered trademarks <strong>of</strong> ADTRAN, Inc.<br />

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0000278078-01<br />

0000267052-01


we Can do it<br />

CUMMINGS RESEARCH PARk, A CENTER OF<br />

TECHNICAL CREATIVITY<br />

By LeAnne Letize McGee<br />

Celebrating its 50th anniversary this year is<br />

<strong>Huntsville</strong>’s vibrant and ever-growing hub for<br />

technology, research and development,<br />

Cummings Research Park.<br />

Boasting close <strong>to</strong> 300 businesses and 25,000<br />

employees, CRP is the second largest research<br />

park in the country and the fourth largest in the<br />

world. CRP’s well-established companies and<br />

new companies alike work hard <strong>to</strong> devise<br />

innovative solutions <strong>to</strong> complex problems,<br />

develop state-<strong>of</strong>-the-art technology <strong>to</strong> manage<br />

complex systems and make ground-breaking<br />

biotechnology discoveries. It is no wonder that<br />

<strong>Huntsville</strong> was recently named one <strong>of</strong> Forbes<br />

Top 20 Leading Metros for Business, and one <strong>of</strong><br />

fDi magazine’s Top 5 Small Cities <strong>of</strong> the Future in<br />

North & South America.<br />

Started in 1962 as a way <strong>to</strong> keep government<br />

contracting firms close <strong>to</strong> their clients at<br />

Reds<strong>to</strong>ne Arsenal, CRP was created by Mil<strong>to</strong>n<br />

Cummings, then president <strong>of</strong> Brown Engineering<br />

(now Teledyne Brown Engineering Inc.), and his<br />

vice president Joseph C. Moquin. What Cummings<br />

and Moquin began with just 382 acres has<br />

grown over the years in<strong>to</strong> 3,843 acres with two<br />

sprawling sections divided by the busy thoroughfare<br />

Research Boulevard.<br />

Today, companies looking <strong>to</strong> relocate or<br />

expand in CRP can choose from a full 500 acres<br />

and 90,000-100,000 square feet <strong>of</strong> <strong>of</strong>fice space at<br />

any given time.<br />

Growing businesses in <strong>Huntsville</strong> is not just<br />

good for CRP but is good for the whole community,<br />

said John Southerland, CRP’s direc<strong>to</strong>r at the<br />

<strong>Chamber</strong> <strong>of</strong> Commerce <strong>of</strong> <strong>Huntsville</strong>/<strong>Madison</strong><br />

<strong>County</strong>. “What this means for <strong>Huntsville</strong> is more<br />

jobs, more high-tech jobs, more high-paying<br />

jobs.” These high-tech jobs also bring other jobs<br />

n Founded in <strong>Huntsville</strong>, ADTRAN is now a<br />

leading global provider <strong>of</strong> networking and<br />

communications equipment and employs<br />

1,700 people. The firm has been named<br />

Alabama’s Large Manufacturer <strong>of</strong> the Year.<br />

Pho<strong>to</strong> by Dave Dieter.<br />

in the community <strong>to</strong> support those workers, such<br />

as bankers, retailers, restaurants and more, said<br />

Southerland. “So the spin-<strong>of</strong>f <strong>of</strong> all <strong>of</strong> that is<br />

continued growth in the community, and it’s the<br />

right kind <strong>of</strong> growth, very educated, highly-technical,<br />

highly-skilled workforce – we want <strong>to</strong> bring<br />

in these people who can benefit everyone in the<br />

community,” he said.<br />

As a model for transforming research in<strong>to</strong><br />

business success, CRP is restricted <strong>to</strong> technology<br />

industries, which means its workforce is very<br />

educated, highly technical, and highly skilled.<br />

<strong>Huntsville</strong>’s concentration <strong>of</strong> high-tech<br />

workers is second in the nation only <strong>to</strong> San<br />

Jose’s Silicon Valley, according <strong>to</strong> the TechAmerica<br />

Foundation, and the area was recently<br />

recognized as one <strong>of</strong> the country’s leading<br />

“Hotbeds for High-Tech Growth” by AreaDevelopment<br />

magazine.<br />

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Pairing these high-tech pr<strong>of</strong>essionals with<br />

CRP’s award-winning research centers and<br />

acclaimed academic institutions creates high<br />

visibility and fosters collaboration between all<br />

CRP tenants, causing what Southerland calls a<br />

“natural synergy” at the park.<br />

“We have an amazing skill set out there in<br />

the park, everything from some <strong>of</strong> the world’s<br />

leading biotechnology and research scientists,<br />

<strong>to</strong> s<strong>of</strong>tware engineer developers, <strong>to</strong> pioneers<br />

in modeling and simulation,” he said. “Getting<br />

all <strong>of</strong> these talented people <strong>to</strong>gether gives this<br />

community a gathering <strong>of</strong> intellectual<br />

capability that you just do not find in other<br />

parts <strong>of</strong> the country.”<br />

Becoming part <strong>of</strong> CRP is an ideal choice for<br />

technology-based businesses. In addition <strong>to</strong> the<br />

thriving intellectual environment that fosters<br />

innovation, and the proximity <strong>to</strong> the park’s other<br />

major players, CRP has a multitude <strong>of</strong> perks. It<br />

is centrally located within a community that is<br />

consistently ranked as one <strong>of</strong> the <strong>to</strong>p places in<br />

the country <strong>to</strong> work, raise a family and retire.<br />

It is less than five minutes from the Reds<strong>to</strong>ne<br />

Arsenal, 10 minutes <strong>to</strong> the <strong>Huntsville</strong> International<br />

Airport, and it has easy access <strong>to</strong> all <strong>of</strong><br />

<strong>Huntsville</strong>’s major roads. It has a great physical<br />

infrastructure and design that makes travel<br />

within the park easy.<br />

It has beautiful greenways and walking trails,<br />

and includes Bridge Street Town Centre, which<br />

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provides a variety <strong>of</strong> dining, retail and entertainment<br />

options as well as hotel accommodations.<br />

Most <strong>of</strong> the work coming out <strong>of</strong> CRP has<br />

his<strong>to</strong>rically been done by high-tech contracting<br />

firms that provide defense and aerospace<br />

support <strong>to</strong> Reds<strong>to</strong>ne Arsenal tenants such as<br />

the Department <strong>of</strong> Defense, the U.S. Army and<br />

NASA – winning <strong>Huntsville</strong> its recent ranking as<br />

the nation’s third largest aerospace and defense<br />

manufacturing hub by Business Facilities<br />

magazine – but CRP also includes research<br />

centers, biotechnical companies, academic<br />

institutions and commercial-sec<strong>to</strong>r companies.<br />

CRP’s rich diversity has contributed <strong>to</strong> its<br />

success, as evidenced by <strong>Huntsville</strong> making the<br />

USA Today Top 5 List <strong>of</strong> Communities Leading<br />

the Economic Recovery and its designation by<br />

Milkin Institute as one <strong>of</strong> the 10 Best Performing<br />

Cities in the Country for its creation and<br />

sustainment <strong>of</strong> American jobs.<br />

Though the various companies at CRP are<br />

diverse in their <strong>of</strong>ferings, Southerland said they<br />

all share the same entrepreneurial vision.<br />

“The great thing about Cummings is that it is<br />

a place where the entrepreneurial spirit is<br />

cultivated,” he said. “It is a great combination <strong>of</strong><br />

very smart people coming <strong>to</strong>gether and creating<br />

or developing an idea, or creating a product or<br />

new service, and then it grows from there.”<br />

The list <strong>of</strong> CRP companies that have enjoyed<br />

such growth is huge, but as a sampling Southerland<br />

names a few: ADTRAN Inc., AEgis Technologies<br />

n Cummings Research Park is the engine<br />

for <strong>Huntsville</strong>’s high-tech jobs that grow<br />

other businesses such as banks, retailers<br />

and restaurants, said John Southerland,<br />

CRP direc<strong>to</strong>r.<br />

Pho<strong>to</strong> by Eric Schultz.<br />

Group Inc., and LogiCore Corp.<br />

ADTRAN was founded in <strong>Huntsville</strong> in 1986<br />

and is a leading global provider <strong>of</strong> networking<br />

and communications equipment. Taking the<br />

spot as the corners<strong>to</strong>ne building at the center<br />

<strong>of</strong> the western portion <strong>of</strong> the park, ADTRAN<br />

has 1,700 employees, was named Alabama’s<br />

Large Manufacturer <strong>of</strong> the Year, and holds<br />

more patents than any large corporation<br />

headquartered in Alabama.<br />

ADTRAN continues <strong>to</strong> celebrate record<br />

revenue quarter after quarter, and is continuing<br />

<strong>to</strong> add <strong>to</strong> its workforce, thanks <strong>to</strong> its forwardthinking<br />

philosophy and the fact that it is not<br />

dependent on the federal budget for aerospace<br />

or defense, said Southerland.<br />

“That is the kind <strong>of</strong> diversification in the<br />

industry we love,” he said.<br />

AEgis is a rapidly-growing company that<br />

specializes in cutting-edge modeling and<br />

simulation and micro/nanoscale technology<br />

development. It was co-founded by Steve Hill<br />

in <strong>Huntsville</strong> in 1989.<br />

“AEgis is an industry leader in the world <strong>of</strong><br />

modeling and simulation. It is exceptionally<br />

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high-tech and they are about as cutting-edge<br />

as it gets,” said Southerland.<br />

And there is no place AEgis would rather be<br />

than at CRP.<br />

“It is great <strong>to</strong> be co-located with lots <strong>of</strong><br />

teammates and industry partners, and (the park)<br />

has a great IT infrastructure for high-tech<br />

business,” said Hill. “Also, the excellent reputation<br />

(<strong>of</strong> CRP) is helpful for people knowing about the<br />

park and where we are.”<br />

LogiCore Corp. was founded in <strong>Huntsville</strong> in<br />

2002 by Miranda Bouldin and is a technology<br />

services and solutions company that provides<br />

engineering and technical support services <strong>to</strong> the<br />

federal government, primarily in defense.<br />

It has 150 employees in four states and in<br />

several countries. Having just moved <strong>to</strong> CRP in<br />

2011, LogiCore has seen so much growth that it<br />

plans <strong>to</strong> build a new 35,000-square-foot building<br />

in the park. This is just the sort <strong>of</strong> growth<br />

Southerland likes <strong>to</strong> see at CRP.<br />

“It’s just great <strong>to</strong> see small local companies<br />

growing,” he said. “It shows you that you can be<br />

a big company and grow and prosper here, like<br />

Boeing, like Lockheed Martin, or you can be an<br />

entrepreneur here and start your own company<br />

and grow it.”<br />

Bouldin cannot say enough about the benefits<br />

<strong>of</strong> being in CRP.<br />

“The reason we moved over here is because<br />

it is a great central location for our cus<strong>to</strong>mers,<br />

we are right around the corner from Reds<strong>to</strong>ne<br />

Arsenal, it has great visibility for the current prime<br />

contrac<strong>to</strong>rs we work with, such as SAIC, AEgis,<br />

Dynetics, and it was just really a convenient area<br />

for us <strong>to</strong> be in based on where our cus<strong>to</strong>mers are<br />

located,” she said.<br />

She encourages new businesses <strong>to</strong> make CRP<br />

their home.<br />

“It is a great area for entrepreneurs <strong>to</strong> move<br />

in, primarily because it gives you credibility and it<br />

shows you are committed <strong>to</strong> your business,” she<br />

said. “Moving out here said, ‘I am in this business,<br />

I am committed <strong>to</strong> growing my business, and I<br />

want <strong>to</strong> be amongst the other industry partners<br />

that can help me <strong>to</strong> grow my business.’”<br />

<strong>Huntsville</strong> is famous for its his<strong>to</strong>ry with the<br />

space flight industry, which began more than 50<br />

years ago with the creation <strong>of</strong> the Marshall Space<br />

Flight Center. And although NASA has recently<br />

seen changes <strong>to</strong> its programs, <strong>2012</strong> is still an<br />

exciting year for aerospace in <strong>Huntsville</strong> and CRP,<br />

said Southerland.<br />

This is thanks <strong>to</strong> two new commercial space<br />

flight programs, the Stra<strong>to</strong>launch and Sierra<br />

Nevada Corp.’s Dream Chaser, as well as NASA’s<br />

heavy-lift vehicle program.<br />

“We have several different things that are<br />

going on here now that are involving manned<br />

and unmanned spacecraft, government and<br />

commercial, which opens up a world <strong>of</strong> opportunities<br />

and possibilities that were not here just a<br />

year ago,” Southerland said.<br />

Stra<strong>to</strong>launch is a partnership between<br />

Micros<strong>of</strong>t c<strong>of</strong>ounder Paul G. Allen, and Dynetics,<br />

one <strong>of</strong> CRP’s pinnacle aerospace engineering<br />

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0000278347-01<br />

n LogiCore Corp. holds a<br />

ribbon-cutting at its<br />

headquarters at Cummings<br />

Research Park. Founded in<br />

2002, the company has 150<br />

employees in four states and<br />

is planning <strong>to</strong> build a new<br />

building at CRP.<br />

Pho<strong>to</strong> by Bob Gathany.<br />

companies, <strong>to</strong> create a massive one-<strong>of</strong>-a-kind<br />

airplane that will launch rockets bearing mediumsized<br />

payloads in<strong>to</strong> orbit. It will be headquartered<br />

in Dynetics’ new 226,500-square-foot, state-<strong>of</strong>the-art<br />

building that opened in April <strong>2012</strong>.<br />

Sierra Nevada has an <strong>of</strong>fice in CRP and will<br />

be working with NASA <strong>to</strong> use the orbital crew<br />

vehicle called the Dream Chaser <strong>to</strong> develop the<br />

capability <strong>to</strong> transport astronauts and cargo <strong>to</strong><br />

the International Space Station. The Dream<br />

Chaser will undergo wind tunnel tests at<br />

Marshall, and Marshall will provide engineering<br />

support and data processing.<br />

Meanwhile, NASA will be moving forward<br />

with the Space Launch System that replaces<br />

the Constellation program and will provide a<br />

heavy-lift vehicle for human space exploration.<br />

While defense and aerospace contrac<strong>to</strong>rs<br />

make up a large portion <strong>of</strong> CRP companies and are<br />

responsible for its cutting-edge technology and<br />

systems, equally as impressive is the extremely<br />

fast-growing industry <strong>of</strong> biotechnology.<br />

It began booming when in 2008 the Hudson-<br />

Alpha Institute for Biotechnology opened on the<br />

western side <strong>of</strong> CRP on the park’s 150-acre<br />

biotech campus. The Institute has become a<br />

world leader in biotechnology and the work it is<br />

doing is phenomenal, said Southerland.<br />

“There is a bright future there at Hudson-<br />

Alpha,” he said. “Most <strong>of</strong> the companies there<br />

are fairly small and growing; they are doing some<br />

amazing things and are growing very quickly.”<br />

The Institute is split in<strong>to</strong> two sections, with<br />

one side <strong>of</strong> its landmark building being used by<br />

for-pr<strong>of</strong>it businesses and the other side reserved<br />

for researchers. The building was designed <strong>to</strong><br />

facilitate collaboration between the two sides.<br />

The Institute is clearly a world leader in biotechnology.<br />

“If you look at the area where the United<br />

States is still leading the pack globally – it is<br />

biotechnology, especially the study <strong>of</strong> the human<br />

genome,” said Southerland.<br />

“It is very open air with a lot <strong>of</strong> light and glass,<br />

and they share all <strong>of</strong> this common space where<br />

people can converge and chit-chat,” Southerland<br />

said. “Common areas were strategically designed<br />

<strong>to</strong> facilitate discussion and collaboration among<br />

the research, science and business staff. From<br />

the water coolers <strong>to</strong> the cafeteria, the people<br />

working at the Institute are all <strong>to</strong>gether.”<br />

This open, accessible communication is the<br />

best benefit <strong>of</strong> being part <strong>of</strong> CRP, said Randy<br />

Ward, president and chief operating <strong>of</strong>ficer <strong>of</strong><br />

Diatherix, one <strong>of</strong> the fast-growing biotech<br />

companies at the Institute.<br />

“Where normally you would have <strong>to</strong> drive <strong>to</strong> a<br />

university somewhere and try <strong>to</strong> get permission<br />

<strong>to</strong> go in and talk <strong>to</strong> someone (about an idea or a<br />

research question), we just go over and talk <strong>to</strong><br />

them,” he said <strong>of</strong> the researchers at the Institute.<br />

“It is amazing <strong>to</strong> have this in one building. There<br />

is nowhere like it.”<br />

Diatherix is growing at super-speed. It has<br />

recently tripled its volume and will soon expand<br />

52 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


in<strong>to</strong> a larger space at the Institute. Its success and<br />

no<strong>to</strong>riety is helping <strong>to</strong> secure CRP’s reputation as<br />

a world leader in genomic research. “We bring<br />

people here from all over the United States, and<br />

(the Institute) gives so much validity <strong>to</strong> what we<br />

do. It just blows people away when they see<br />

this,” said Ward.<br />

Southerland said Diatherix is another example<br />

<strong>of</strong> CRP’s entrepreneurial spirit, and he is excited<br />

<strong>to</strong> see such explosive growth in biotechnology at<br />

CRP. Utilizing technology created by Hudson-<br />

Alpha researcher Dr. Jian Han, Diatherix’s lab<br />

provides the fastest large multiplex PCR infection<br />

testing in the United States (at just 6 hours time),<br />

is the only lab in the United States that can test a<br />

single human specimen utilizing molecular<br />

testing for 25 pathogens, and is the only one <strong>to</strong><br />

test a specimen for viruses and bacteria at the<br />

same time.<br />

“The great thing about what they did was<br />

they <strong>to</strong>ok the technology <strong>of</strong> the scientific side <strong>of</strong><br />

HudsonAlpha, which is a non-pr<strong>of</strong>it, and they<br />

<strong>to</strong>ok research done from Dr. Jian Han and they<br />

transferred that technology in<strong>to</strong> something<br />

commercial that is changing the models for how<br />

doc<strong>to</strong>rs diagnose, and therefore treat, patients,”<br />

Southerland said.<br />

With extraordinary companies and institutions<br />

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dazzling shopping<br />

AREA’S VARIETY IS DELIGHTFULLY SURPRISING<br />

By Kimberly Ballard<br />

Forbes cited <strong>Huntsville</strong> as one <strong>of</strong> the Top 10<br />

Smartest Cities in the world. With all that<br />

brainpower at work, <strong>Huntsville</strong> residents expect<br />

technologically advanced products and smart<br />

merchandise that represents the fruits <strong>of</strong> their<br />

intellectual endeavors.<br />

They enjoy a diverse selection <strong>of</strong> sophisticated<br />

shopping options that guarantee value and<br />

promise convenience. From high-ticket luxury<br />

items like au<strong>to</strong>mobiles, home furnishings and<br />

jewelry <strong>to</strong> everyday fashion, home décor and<br />

daily necessities, <strong>Huntsville</strong> gives its residents<br />

plenty <strong>of</strong> shopping opportunities, always within a<br />

15-minute drive from anywhere in the city.<br />

SHOPPING WITHOUT DROPPING<br />

<strong>Huntsville</strong> provides diverse shopping experiences,<br />

all convenient from any part <strong>of</strong> <strong>to</strong>wn.<br />

Shoppers can spend a couple <strong>of</strong> hours<br />

browsing the traditional s<strong>to</strong>res at Parkway Place<br />

Mall and then in 10 minutes find themselves<br />

strolling the waterside esplanade <strong>of</strong> Bridge<br />

Street Town Centre with its more than 70 upscale<br />

boutiques and specialty s<strong>to</strong>res.<br />

Five minutes away from Bridge Street are<br />

s<strong>to</strong>res found exclusively in <strong>Huntsville</strong> at <strong>Madison</strong><br />

Square Mall, while 13 minutes in a southeasterly<br />

direction is one <strong>of</strong> the city’s greatest shopping<br />

experiences for <strong>Huntsville</strong>-owned retail shops,<br />

<strong>of</strong>fices and dining at Main Street South.<br />

“Parkway Place and <strong>Madison</strong> Square Mall<br />

each <strong>of</strong>fer an array <strong>of</strong> s<strong>to</strong>res that cannot be found<br />

anywhere else in the area,” said Jana Kuner,<br />

group marketing direc<strong>to</strong>r for CBL & Associates<br />

Properties Inc., owners <strong>of</strong> both malls. “Each<br />

center <strong>of</strong>fers extra amenities including indoor<br />

n Bridge Street Town Centre has more than 70<br />

boutique and specialty s<strong>to</strong>res, and features a<br />

Monaco Pictures theater. Pho<strong>to</strong> by Dave Dieter.<br />

play areas, food courts and s<strong>of</strong>t seating.”<br />

Belk has a s<strong>to</strong>re at each <strong>of</strong> the shopping<br />

centers, providing apparel for the entire family,<br />

cosmetics, shoes and accessories, and a variety<br />

<strong>of</strong> house wares and decor.<br />

“With weather patterns like they are in the<br />

Tennessee Valley, we <strong>of</strong>ten find ourselves inviting<br />

shoppers <strong>to</strong> warm up, stay dry or beat the heat in<br />

our enclosed shopping centers,” Kuner said.<br />

“Main Street South is a hidden jewel, perhaps<br />

one <strong>of</strong> <strong>Huntsville</strong>’s most forward-looking<br />

shopping villages, built in the 1980s and designed<br />

with Main Street America in mind,” explained<br />

Michael McCurry <strong>of</strong> McCurry Real Estate Inc.,<br />

who bought Main Street South in 1999. A<br />

spectacular three-floor circular atrium houses<br />

many pr<strong>of</strong>essional businesses.<br />

The main level is reserved for locally owned<br />

54 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


0000279515-01<br />

www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 55<br />

0000278343-01


art galleries, pho<strong>to</strong>graphy studios, restaurants<br />

and retail shops like Sabghi Jewelers, a full<br />

service s<strong>to</strong>re filled with hundreds <strong>of</strong> gems<strong>to</strong>nes<br />

and diamonds, gold and silver chains and<br />

pendants, and watches in all price ranges.<br />

“Main Street South is quaint and has a quiet<br />

atmosphere where people can grab something<br />

delicious <strong>to</strong> eat while wandering in and out <strong>of</strong> the<br />

shops. Because it is such a beautiful setting, we<br />

have a lot <strong>of</strong> events here, including weddings,”<br />

McCurry said.<br />

<strong>Huntsville</strong>’s newest shopping extravaganza<br />

lies on the edge <strong>of</strong> Cummings Research Park.<br />

One <strong>of</strong> the unique features <strong>of</strong> Bridge Street Town<br />

Centre is the open-air promenade lined with<br />

shops that delight any age group and restaurants<br />

<strong>to</strong> whet any appetite. At any given time, visi<strong>to</strong>rs<br />

will see children devouring yummy sweets from<br />

the Chocolate Crocodile, mom still in a swoon<br />

from a relaxing day at Blue Medspa, and dad<br />

hurrying everyone in<strong>to</strong> Connor’s Steak House or<br />

P.F. Chang’s in time <strong>to</strong> catch the 7 p.m. showing<br />

at Monaco Theatre.<br />

“We have very active entertainment at<br />

Bridge Street, particularly at night,” said Marty<br />

Dubey, the center’s marketing direc<strong>to</strong>r.<br />

“Gondola rides on the lake, the children’s<br />

carousel, and pavement performers almost<br />

every night make for a romantic date night,<br />

family night or group outing. We <strong>of</strong>fer a<br />

complete shopping experience.”<br />

n Enjoying a meal at Lime Fresh in Bridge<br />

Street Town Centre are Ashley Blankenship<br />

<strong>of</strong> Grapevine, Texas, and Thomas Espy and<br />

Michael Streeter <strong>of</strong> <strong>Madison</strong>.<br />

MAkING A HOUSE A HOME<br />

Retail saw the emergence <strong>of</strong> supers<strong>to</strong>res<br />

in the 1990s, ushering in an expectation <strong>of</strong><br />

convenience and demand for integrated<br />

products with services <strong>to</strong> make shopping easier.<br />

<strong>Huntsville</strong> retailers adopted the cost-effective<br />

“big city” model <strong>of</strong> one s<strong>to</strong>p shopping that has<br />

significantly affected how shoppers buy products<br />

for their home.<br />

Setting up house is a <strong>to</strong>p priority for new<br />

<strong>Huntsville</strong> residents. Those cus<strong>to</strong>mers expect<br />

comparable design services that help them<br />

create practical, functional spaces in their<br />

kitchens, bathrooms, living areas, home <strong>of</strong>fices,<br />

entertainment spaces and laundry rooms. Maxon<br />

Bromley, general manager <strong>of</strong> Valley Appliance,<br />

said there is more <strong>to</strong> buying kitchen appliances<br />

than deciding between a white <strong>to</strong>p-mount or<br />

black bot<strong>to</strong>m-mount refrigera<strong>to</strong>r.<br />

“We are truly a one s<strong>to</strong>p shop for sales, service<br />

and installation, but we also help cus<strong>to</strong>mers<br />

design and remodel their bathrooms and<br />

kitchens, mudrooms – which usually house their<br />

washers and dryers – and we provide solutions<br />

for closets, cabinets, entertainment centers and<br />

even built-in bookcases,” he said.<br />

Any retailer in the area can provide the<br />

newest innovative green home appliance<br />

technology. Much <strong>of</strong> this technology is<br />

developed and produced in <strong>Huntsville</strong> at<br />

LG Electronics.<br />

Both Bassett Home Furnishings and Townhouse<br />

Galleries in <strong>Huntsville</strong> provide integrated<br />

interior design services along with retail<br />

furnishings for their cus<strong>to</strong>mers.<br />

According <strong>to</strong> Jennifer Ryan, sales manager at<br />

Bassett, cus<strong>to</strong>mers building or decorating and<br />

furnishing $400,000 homes are looking for more<br />

than a furniture s<strong>to</strong>re that sells a chair here and<br />

s<strong>of</strong>a there.<br />

“They want high quality cus<strong>to</strong>mization and<br />

30-day delivery – and they get it,” Ryan explains.<br />

“We have pr<strong>of</strong>essional design consultants on<br />

staff with many years <strong>of</strong> experience.”<br />

Providing full interior decorating and design<br />

services streamlines the process.<br />

“We develop relationships with our cus<strong>to</strong>mers,<br />

go out <strong>to</strong> their homes and measure, help them<br />

stage a room one at a time, and determine what<br />

they like, and coordinate their tables, chairs,<br />

s<strong>of</strong>as, rugs, cushions and artwork,” Ryan said.<br />

“What’s more, if the cus<strong>to</strong>mer happened <strong>to</strong> have<br />

a <strong>to</strong>wnhouse or beach house down on the coast<br />

or in another state, we can help them decorate it<br />

from here in North Alabama, and as long as there<br />

is a s<strong>to</strong>re in their area, have it drop shipped <strong>to</strong><br />

their vacation home wherever that might be.”<br />

LUXURY LIVING<br />

<strong>Huntsville</strong> can even provide the security<br />

conscious with an integrated home moni<strong>to</strong>ring<br />

system with all the bells and whistles <strong>of</strong> an estate<br />

on Long Island.<br />

“We are a local company providing outstanding<br />

local installation, tech support, maintenance<br />

and moni<strong>to</strong>ring,” said Billy Chancellor, owner <strong>of</strong><br />

BBC Systems. “There is no au<strong>to</strong>matic billing<br />

renewal and no buy-out on a contract. If you<br />

need advice or a service call, a real person<br />

answers the call.”<br />

Most families barely scratch the surface <strong>of</strong><br />

what a wireless <strong>to</strong>uch-screen home security<br />

system can provide, said Chancellor.<br />

“We have systems that control your air<br />

conditioning if you are away for a period <strong>of</strong> time,<br />

keeping it cool enough <strong>to</strong> keep the chocolate<br />

from melting, but warm enough <strong>to</strong> keep the<br />

power bill at a minimum,” he said.<br />

“They can control the inside and outdoor<br />

lights in case you don’t want people <strong>to</strong> know you<br />

are gone, and there are apps for your phone that<br />

allow you <strong>to</strong> control the electronics in the house<br />

from your phone.”<br />

The <strong>to</strong>uchpad lets you leave messages for<br />

other family members and works from a central<br />

station with options for 24/7 moni<strong>to</strong>ring.”<br />

Are you getting married or engaged? Do you<br />

have a family heirloom that needs reset or<br />

redesigned? <strong>Huntsville</strong>’s Donny Maleknia is a star<br />

jewelry designer who gave up microchips for<br />

“ice” chips, merging an artistic eye with a girl’s<br />

best friend. When cus<strong>to</strong>mers pull up in front <strong>of</strong><br />

Donny’s Diamond Gallery, they are greeted with<br />

a wave before entering the showroom and<br />

welcomed with a goblet <strong>of</strong> sparkling water<br />

served on gold embossed cocktail napkins.<br />

Then Donny walks cus<strong>to</strong>mers through their<br />

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expectations. “If you can dream it, Donny will<br />

create it,” said his wife and s<strong>to</strong>re manager,<br />

Fatemeh Nazarieh.<br />

It’s true what they say about Southerners<br />

loving their pickup trucks, but according <strong>to</strong><br />

Paige Pearman Sandlin at Ray Pearman Lincoln<br />

Mercury, major car manufacturers have<br />

categorized <strong>Huntsville</strong> as a luxury car market.<br />

“<strong>Huntsville</strong> is a great city <strong>to</strong> purchase a<br />

vehicle,” she said. “We are just large enough <strong>to</strong><br />

be considered a luxury market, but small enough<br />

<strong>to</strong> keep that intimate, home<strong>to</strong>wn feel. Many <strong>of</strong><br />

our dealerships are still family owned, so buyers<br />

deal with an experienced home<strong>to</strong>wn dealer. You<br />

will find all the major manufactures and brands<br />

here in <strong>Huntsville</strong>, from economy <strong>to</strong> luxury, and<br />

you can buy at competitive prices.”<br />

Dealers include Mercedes Benz <strong>of</strong> <strong>Huntsville</strong>,<br />

Lexus <strong>of</strong> <strong>Huntsville</strong>, Bentley Cadillac, Smith<br />

Infinity and Woody Anderson Ford.<br />

Relocate America, a consumer-driven agency<br />

and resource for people relocating <strong>to</strong> different<br />

cities, named <strong>Huntsville</strong> one <strong>of</strong> the country’s Top<br />

10 Places <strong>to</strong> Live. <strong>Huntsville</strong> Mayor Tommy Battle<br />

said one reason for that is a smart populace.<br />

“<strong>Huntsville</strong>,” he said, “stretches the limits <strong>of</strong><br />

our cerebral capacity with more PhDs and<br />

engineers in one city than anywhere else in the<br />

country.”<br />

Smart people make smart shoppers, and in<br />

<strong>Huntsville</strong> they find what their heart desires. n<br />

n Above, Parkway Place features a<br />

Belk and an array <strong>of</strong> other s<strong>to</strong>res,<br />

as well as the all-climate shopping<br />

convenience <strong>of</strong> an indoor venue.<br />

n Below, cars pack the parking lots at<br />

<strong>Madison</strong> Square Mall, another indoor<br />

shopping experience. Both are owned<br />

by CBL & Associates Properties Inc.<br />

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playtime<br />

PLENTY TO DO IN YOUR LEISURE HOURS<br />

By Bob Labbe<br />

The old adage “so much <strong>to</strong> do, so little time”<br />

perfectly describes the <strong>Huntsville</strong> and <strong>Madison</strong><br />

<strong>County</strong> recreational scene.<br />

Arriving in<strong>to</strong> one <strong>of</strong> the premier family-<br />

oriented communities in the South, one quickly<br />

sees and feels the wondrous ways <strong>of</strong> life that<br />

make North Alabama the place <strong>to</strong> be.<br />

<strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong> provides a deluge<br />

<strong>of</strong> recreational opportunities for both youth and<br />

adults. For the second time in three years,<br />

<strong>Huntsville</strong> has been recognized as a “Playful<br />

City” by KaBOOM, a national nonpr<strong>of</strong>it<br />

dedicated <strong>to</strong> saving play for America’s children,<br />

and it is among 100 cities in the United States<br />

that make play a priority and use innovative<br />

programs <strong>to</strong> get all members <strong>of</strong> the communities<br />

active, playing and healthy. <strong>Huntsville</strong> has been<br />

tabbed as “One <strong>of</strong> the Best Places <strong>to</strong> Live” by<br />

Men’s Journal and “One <strong>of</strong> the Nation’s Leading<br />

Places <strong>to</strong> Retire” by CNN/Money.<br />

“Time and time again our residents and<br />

newcomers tell us that the quality <strong>of</strong> life here is<br />

n Checking out camping equipment<br />

during a <strong>Huntsville</strong> Operation Green Team<br />

Play Day at Hays Nature Preserve’s<br />

Terrame Natural Playground are, from<br />

left, Tyler Wages, Carson Wages and<br />

Erika Ritchie.<br />

unparalleled,” said Tommy Battle, mayor <strong>of</strong><br />

<strong>Huntsville</strong>. “There is truly something for<br />

everyone here. <strong>Huntsville</strong> has it all. The<br />

community is welcoming, open and inclusive.”<br />

PLAYGROUND MECCA<br />

If leisure style <strong>of</strong> recreational playtime is<br />

what you’re looking for, then look no further.<br />

There is truly something for everyone here,<br />

whether you enjoy peaceful walks along<br />

numerous greenways, fishing, hunting, hiking<br />

58 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


or the more involved recreational sports.<br />

The City <strong>of</strong> <strong>Huntsville</strong> has 66 public playgrounds<br />

- which encompass over 3,000 acres<br />

- and 24 <strong>Huntsville</strong> City School playgrounds.<br />

<strong>Huntsville</strong> has a wondrous play park for<br />

children with Kid’s Space, which is located at<br />

Memorial Parkway and Airport Road. <strong>Huntsville</strong><br />

also boasts the special needs playground named<br />

Everybody Can Play at Brahan Spring Park,<br />

which is dedicated <strong>to</strong> those who are physically<br />

and mentally challenged. The park is easily<br />

accessible for all levels <strong>of</strong> children. The park is a<br />

collaboration <strong>of</strong> the City <strong>of</strong> <strong>Huntsville</strong> with the<br />

local Optimist and Kiwanis Clubs.<br />

Just 20 minutes from down<strong>to</strong>wn <strong>Huntsville</strong>,<br />

the 250-acre Sharon Johns<strong>to</strong>n Park lies nestled<br />

in the rolling hills <strong>of</strong> northeast <strong>Madison</strong> <strong>County</strong>.<br />

The forested park with its s<strong>to</strong>ne and cedar<br />

fencing reflects the early settlement look.<br />

The park includes a 12-acre fishing lake,<br />

Olympic size swimming pool, campgrounds,<br />

picnic pavilions, shooting range, soccer fields,<br />

playground and a 5K walking/running course.<br />

All facilities are handicap accessible.<br />

n Kasey Schweitzer and son<br />

Brandon Wiggin<strong>to</strong>n enjoy a<br />

tire swing at the Everybody<br />

Can Play playground at<br />

<strong>Huntsville</strong>’s Brahan Spring Park.<br />

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n <strong>Huntsville</strong> Mayor Tommy Battle visits with<br />

Brian Coats at the Everybody Can Play<br />

Playground, which <strong>of</strong>fers playtime access <strong>to</strong><br />

people with various physical challenges.<br />

S<strong>of</strong>t surfaces help prevent injuries.<br />

On the opposite side <strong>of</strong> <strong>Madison</strong> <strong>County</strong> is the City <strong>of</strong> <strong>Madison</strong> with<br />

its array <strong>of</strong> facilities, which have been upgraded and expanded over the<br />

last two decades <strong>to</strong> accommodate the influx <strong>of</strong> residents in the city that<br />

borders <strong>Madison</strong> and Limes<strong>to</strong>ne Counties. Dublin Memorial Park<br />

includes indoor and outdoor swimming pools, gymnasium, Dublin<br />

Tennis Center, a new disc-golf course, Kid’s Kingdom playground and<br />

several soccer fields. <strong>Madison</strong> also has Palmer Park, which can host<br />

baseball, s<strong>of</strong>tball, soccer and football programs.<br />

Nearby <strong>Madison</strong> is the community <strong>of</strong> Monrovia/Harvest with Phillips<br />

Park, home <strong>to</strong> youth sports on athletic fields and indoor recreation<br />

center. The community continues <strong>to</strong> swell with families and so have the<br />

recreational facilities in an attempt <strong>to</strong> welcome the newest community<br />

members with enough programs <strong>to</strong> satisfy the most ardent <strong>of</strong> sports<br />

enthusiasts.<br />

GREENWAYS<br />

The <strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong> community has an assemblage <strong>of</strong><br />

some <strong>of</strong> the newest, best kept greenways anywhere in the South.<br />

A greenway is a corridor <strong>of</strong> undeveloped land, as along a river or stream<br />

or between urban centers that is reserved for recreational use or<br />

environmental preservation. These provide the perfect setting for<br />

nature lovers <strong>of</strong> all ages, whatever the season. <strong>Huntsville</strong> alone has nine<br />

greenways covering over 26 miles <strong>of</strong> nature’s beauty.<br />

0000282974-01


The City <strong>of</strong> <strong>Madison</strong> has more than six miles<br />

<strong>of</strong> trails with the addition <strong>of</strong> the newest greenway,<br />

Bradford Creek, which involves a two-mile<br />

path from Liberty Middle School south <strong>to</strong> I-565.<br />

A joint venture between <strong>Huntsville</strong> and<br />

<strong>Madison</strong> is the newly built Creekwood Park,<br />

located <strong>of</strong>f Slaughter Road, which borders both<br />

cities. The park includes an 18-hole disc golf<br />

course, dog park, pavilions, playgrounds and an<br />

extension <strong>of</strong> the local greenway.<br />

The Land Trust <strong>of</strong> North Alabama has various<br />

public properties and five nature preserves <strong>to</strong><br />

help residents and visi<strong>to</strong>rs experience the local<br />

treasures <strong>of</strong> nature. The newest Land Trust<br />

property is the Harvest Square Recreational<br />

Preserve, located alongside a lake in Harvest.<br />

A<strong>to</strong>p a beautiful mountain in <strong>Huntsville</strong>’s<br />

eastern side, Monte Sano State Park <strong>of</strong>fers<br />

2,400 natural acres with 14 miles <strong>of</strong> trails. The<br />

park also <strong>of</strong>fers cottages, camping, picnic areas<br />

and pavilions, playgrounds and an amphitheater.<br />

Newly res<strong>to</strong>red, the his<strong>to</strong>ric Monte Sano Lodge<br />

again welcomes guests.<br />

Nevertheless, it’s the hiking and biking trails<br />

that may close the deal for outdoor enthusiasts<br />

considering relocating here. Stunning vistas<br />

have made the mountain<strong>to</strong>p important as a<br />

natural attraction. The trails range from mild<br />

elevation changes for walkers <strong>to</strong> rough terrain<br />

for the more serious hikers and bikers.<br />

The Green Mountain Nature Trail, a free<br />

attraction, is located in southeast <strong>Huntsville</strong>.<br />

Natural beauty radiates from trails and an<br />

abundance <strong>of</strong> plants and wildlife. A lake, pavilion<br />

chapel and covered bridge make for a perfect<br />

encounter for any recreational hiker and<br />

outdoors lover. The Hays Nature Preserve in<br />

Hamp<strong>to</strong>n Cove, built by the City <strong>of</strong> <strong>Huntsville</strong>,<br />

includes 1,000 acres.<br />

OUTDOORS RECREATION<br />

While conventional sports have and always<br />

will be a mainstay <strong>of</strong> recreational exploits, the<br />

great outdoors <strong>of</strong> the area is booming with<br />

those who look <strong>to</strong> being among nature.<br />

Along the shores <strong>of</strong> the 650-mile Tennessee<br />

River, Dit<strong>to</strong> Landing <strong>of</strong>fers more than 500 acres<br />

<strong>of</strong> delightful scenery on or near the currents <strong>of</strong><br />

the waterway. For boaters, Dit<strong>to</strong> Landing <strong>of</strong>fers<br />

a full-service marina with wet slips, heated dry<br />

s<strong>to</strong>rage, the Alabama Marina Police and the<br />

U. S. Coast Guard Auxiliary.<br />

Arriving at the facility on Hobbs Island Road<br />

just <strong>of</strong>f South Memorial Parkway, you wind your<br />

way through nature with bountiful trees, picnic<br />

areas and campgrounds before emerging at the<br />

marina, which <strong>of</strong>fers 102 covered and 68<br />

non-covered wet slips. Adjacent <strong>to</strong> the marina is<br />

a dry s<strong>to</strong>rage building that can accommodate<br />

250 boats, personal watercraft and trailers.<br />

Dit<strong>to</strong> Landing is a complete recreational<br />

facility. The marina is a small part. The site<br />

Oakwood University...<br />

…has a student body which<br />

represents a variety <strong>of</strong> ethnic<br />

groups and racial backgrounds.<br />

As we move forward with a<br />

global mission, our diversity<br />

is our greatest asset.<br />

God First | www.oakwood.edu<br />

www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 61<br />

0000270019-01<br />

Independent Residents,<br />

Marvin & Evelyn O’Donnell<br />

Marvin O’Donnell: “If you can’t live at<br />

home, Regency is the place <strong>to</strong> go. We’re<br />

better satisfi ed here than we ever thought<br />

we’d be. They have bus service (limousine<br />

service I call it) that will take you<br />

anywhere in <strong>to</strong>wn that you need <strong>to</strong> go. I<br />

highly recommend it!”<br />

Evelyn O’Donnell: “Marvin and I have<br />

found a home at Regency. You meet<br />

people from all over the world here and<br />

they are just as nice as can be. All <strong>of</strong> the<br />

help here really tries <strong>to</strong> make us happy…<br />

they cook good food… It’s just been<br />

fabulous! We are happy here.”<br />

Assisted Living Resident, Malcolm<br />

Reeves’ Daughter, Robin Monroe:<br />

daughter <strong>of</strong> Resident Malcolm Reeves and<br />

the late Wilma Reeves, “I visited several<br />

places and I knew when I walked in,<br />

that Regency was the place I wanted my<br />

parents <strong>to</strong> live. I can put down my head<br />

at night and know that my dad is safe. “<br />

Independent Living • Assisted Living<br />

Memory Care • Healthcare and Rehab<br />

2004 Max Luther Drive N.W.<br />

<strong>Huntsville</strong>, AL 35810<br />

(256) 852-0033<br />

www.regencyretirementvillage.com<br />

0000279619-01


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n Kathryn Williams hits a shot at Becky Pierce<br />

Municipal Golf Course.<br />

includes a campground, recreational vehicle<br />

accommodations and three pavilions. The U.S.<br />

Coast Guard Auxiliary and the <strong>Huntsville</strong> Power<br />

Squadron each <strong>of</strong>fer safe boating classes.<br />

The Tennessee River <strong>of</strong>fers all types <strong>of</strong><br />

freshwater fishing opportunities, but one <strong>of</strong> the<br />

best-kept secret fishing spots is <strong>Madison</strong> <strong>County</strong><br />

Lake. Located near Gurley, 11 miles east <strong>of</strong><br />

<strong>Huntsville</strong>, this 105-acre fishing bonanza holds<br />

six different kinds <strong>of</strong> fish.<br />

An accessible fishing pier allows anglers <strong>to</strong><br />

drop their lines in<strong>to</strong> the deepest <strong>of</strong> the waters <strong>of</strong><br />

the lake, and launching ramp is available for<br />

those using boats. Once on the water, boaters<br />

must use trolling mo<strong>to</strong>rs. If you’re ages 16 <strong>to</strong> 64,<br />

you’ll need a fishing license.<br />

For hunters, an array <strong>of</strong> game is available on<br />

thousands <strong>of</strong> acres. Hunters are required <strong>to</strong><br />

obtain a hunting license and attend a hunter’s<br />

education class if born after Aug. 1, 1977.<br />

For a more adventurous route through<br />

<strong>Madison</strong> <strong>County</strong>’s outdoors, canoeing is available.<br />

North Alabama Canoe & Kayak, located just east<br />

<strong>of</strong> down<strong>to</strong>wn <strong>Huntsville</strong> in the Brownsboro<br />

community, <strong>of</strong>fers expert guides down the Flint<br />

River and Paint Rock River. Courses are available<br />

for a more venturesome trek on the backwaters<br />

leading <strong>to</strong> the Tennessee River. Additional details<br />

are available at www.nacktrips.com.<br />

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ACTIVE SPORTS ENTHUSIAISTS<br />

<strong>Huntsville</strong> has <strong>to</strong>p-notch athletic facilities<br />

from new construction <strong>to</strong> renovation <strong>of</strong> existing<br />

facilities. <strong>Huntsville</strong> Tennis Center has 24 lighted<br />

rubico courts. Becky Pierce Municipal Golf<br />

Course is managed by Robertson Golf. Metro-<br />

Kiwanis Sportsplex is comprised <strong>of</strong> six lighted<br />

fields and is host <strong>to</strong> numerous league and special<br />

<strong>to</strong>urnaments year-round.<br />

The nata<strong>to</strong>rium is located at Brahan Spring<br />

Park and features swimming and diving all year<br />

round while hosting numerous swim competitions.<br />

The nata<strong>to</strong>rium has been the home<br />

swimming hole for many collegiate and<br />

Olympic swimmers.<br />

The <strong>Huntsville</strong> Track Club, established in 1971,<br />

boasts over 1,300 members and hosts more than<br />

20 events annually, including three <strong>of</strong> the most<br />

decorated races in the south: the Cot<strong>to</strong>n Row<br />

Run 10K, the Rocket City Marathon and the<br />

Sprint Triathlon.<br />

Disc golf has become very popular, and<br />

<strong>Madison</strong> <strong>County</strong> sports several courses including<br />

layouts at Dublin Park in <strong>Madison</strong>, Creekwood<br />

located at the border <strong>of</strong> <strong>Huntsville</strong> and <strong>Madison</strong><br />

at the Indian Creek Greenway, Brahan Spring<br />

Park, UA<strong>Huntsville</strong> and on Reds<strong>to</strong>ne Arsenal.<br />

The area golf links include Hamp<strong>to</strong>n Cove<br />

Golf Course as part <strong>of</strong> the statewide Robert<br />

Trent Jones Golf Trail. Two championship<br />

courses provide golfers <strong>of</strong> all levels challenging<br />

and beautiful layouts.<br />

Additional public courses can be found<br />

throughout <strong>Madison</strong> <strong>County</strong> including <strong>Huntsville</strong><br />

Municipal, Sunset Landing and The Links on<br />

Reds<strong>to</strong>ne Arsenal, which is scheduled <strong>to</strong> open <strong>to</strong><br />

the general public through an extensive overhaul<br />

<strong>of</strong> current Reds<strong>to</strong>ne Arsenal properties in the<br />

next two years. Three private golf country clubs<br />

are also available within the city limits.<br />

For bowling enthusiasts, the area has five<br />

bowling centers including the Reds<strong>to</strong>ne Lanes<br />

Bowling Center, which services civilian and<br />

military employees and their families. Each<br />

bowling center has a pro shop with the latest<br />

equipment and a qualified instruc<strong>to</strong>r.<br />

Ice skating has always been a fun way <strong>to</strong> bring<br />

a little <strong>of</strong> the North down home <strong>to</strong> the South,<br />

and the multi-million dollar Ben<strong>to</strong>n Wilcoxon Ice<br />

Complex has proven that Southerners love the<br />

sport. The year-round dual rink <strong>of</strong>fers recreational<br />

skating along with several adult and youth hockey<br />

leagues. All are held on two regulation-size rinks<br />

at the complex located on Leeman Ferry Road<br />

next <strong>to</strong> Joe Davis Stadium.<br />

“We have this <strong>to</strong>pographical jewel box<br />

nestled in the foothills <strong>of</strong> the Appalachian<br />

Mountains, bordered by the Tennessee River<br />

and rich valley farmland. Our residents enjoy<br />

spending time taking advantage <strong>of</strong> our many<br />

outdoors parks and our Southern heritage <strong>to</strong><br />

the fullest,” said Mayor Battle. n<br />

Research Park | <strong>Huntsville</strong><br />

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www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 63<br />

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couples the latest technology with engineering expertise, analytical pr<strong>of</strong>iciency,<br />

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demographics<br />

INCOME & AGE<br />

AVERAGE HOUSEHOLD INCOME<br />

<strong>Madison</strong> <strong>County</strong> $74,304<br />

City <strong>of</strong> <strong>Huntsville</strong> $67,940<br />

City <strong>of</strong> <strong>Madison</strong> $101,574<br />

<strong>Huntsville</strong> Metro $71,906<br />

Source: 2010 American Community Survey<br />

POPULATION<br />

<strong>Madison</strong> <strong>County</strong> 334,811<br />

City <strong>of</strong> <strong>Huntsville</strong> 180,105<br />

City <strong>of</strong> <strong>Madison</strong> 42,938<br />

<strong>Huntsville</strong> Metro<br />

Source: 2010 U.S. Census<br />

417,593<br />

HOME SALES FOR 2011<br />

number <strong>of</strong> houses sold 8,441<br />

Average selling price $161,252<br />

days on the Market 122<br />

number <strong>of</strong> Houses on the Market 7,450<br />

Median selling price $138,000<br />

Source: <strong>Huntsville</strong> Area Association <strong>of</strong> Real<strong>to</strong>rs<br />

HUNTSVILLE’S INDICATORS<br />

2011 COST OF LIVING<br />

National Average=100<br />

Composite index 93.6<br />

grocery items 95.8<br />

Utilities 96.2<br />

transportation 101.8<br />

Healthcare 95.2<br />

Misc. goods & services<br />

Source: The Council for Community<br />

and Economic Research<br />

102.4<br />

EMPLOYMENT<br />

<strong>to</strong>tal non-Agricultural<br />

employment 207,633<br />

Manufacturing 22,475<br />

non-manufacturing 185,158<br />

Civilian labor Force 210,164<br />

employment 93,824<br />

Unemployment 16,340<br />

Unemployment Rate 7.8%<br />

Source: Alabama Department <strong>of</strong><br />

Industrial Relations, Annual Averages<br />

2011 AIRPORT TRAFFIC<br />

passengers 1,260,715<br />

Cargo weight 446,278,100<br />

Source: <strong>Huntsville</strong>-<strong>Madison</strong> <strong>County</strong><br />

Airport Authority<br />

HUNTSVILLE/MADISON COUNTY<br />

LEADING EMPLOYERS<br />

U.s. Army/Reds<strong>to</strong>ne Arsenal *<br />

nAsA /<br />

30,000<br />

Marshall space Flight Center * 6,000<br />

<strong>Huntsville</strong> Hospital system 6,280<br />

the Boeing Company 2,600<br />

<strong>Huntsville</strong> City schools 3,000<br />

<strong>Madison</strong> <strong>County</strong> schools 2,389<br />

sAiC 2,242<br />

(science Applications international Corporation)<br />

City <strong>of</strong> <strong>Huntsville</strong> 2,206<br />

UA<strong>Huntsville</strong> 1,675<br />

sanmina-sCi Corporation 1,578<br />

teledyne Brown engineering 1,530<br />

AdtRAn, inc. 1,740<br />

CinRAM, inc. 1,450<br />

intergraph Corporation 1,325<br />

northrop grumman Corporation 1,252<br />

Verizon wireless 1,200<br />

<strong>Madison</strong> <strong>County</strong> Commission 1,122<br />

directV 1,100<br />

lockheed Martin Corporation 1,040<br />

Crestwood Medical Center 1,000<br />

<strong>to</strong>yota Mo<strong>to</strong>r Manufacturing 1,000<br />

January <strong>2012</strong>, <strong>Chamber</strong> <strong>of</strong> Commerce <strong>of</strong><br />

<strong>Huntsville</strong>/<strong>Madison</strong> <strong>County</strong><br />

* includes on-site contrac<strong>to</strong>rs<br />

64 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com


<strong>Chamber</strong> staff<br />

EXECUTIVE STAFF<br />

Chip Cherry<br />

CCe, president & Ceo<br />

tammy gregory<br />

executive Assistant<br />

Ashley shady<br />

Resource desk Coordina<strong>to</strong>r<br />

Becky Moretti<br />

Resource desk Assistant<br />

ECONOMIC DEVELOPMENT<br />

ethan Hadley<br />

Vice president, economic development<br />

john southerland<br />

direc<strong>to</strong>r,<br />

Cummings Research park | project Manager<br />

lucia Cape<br />

Vp, workforce & industry Relations<br />

Ken smith<br />

direc<strong>to</strong>r, Research & information services<br />

Harrison diamond<br />

project Manager<br />

Amy locke<br />

economic development, workforce &<br />

industry Relations Administrative Assistant<br />

COMMUNICATIONS<br />

patricia McCarter<br />

Communications direc<strong>to</strong>r<br />

Kristi sherrard<br />

graphic designer<br />

Hiroko sedensky<br />

web designer<br />

Rêvé smith<br />

Communications specialist<br />

GOVERNMENTAL AFFAIRS<br />

Mike ward<br />

Vice president, governmental Affairs<br />

tina leopold<br />

governmental Affairs Assistant<br />

FINANCE & ADMINISTRATION<br />

Christy nalley<br />

direc<strong>to</strong>r <strong>of</strong> Finance & Administration<br />

jamie gallien<br />

it Manager<br />

Mary Mcnairy<br />

Accounting specialist<br />

lori warner<br />

Accounting specialist<br />

joe watson<br />

Facilities supervisor<br />

MEMBERSHIP<br />

Mike Brazier<br />

direc<strong>to</strong>r, Membership<br />

donna McCrary<br />

Membership specialist<br />

Amy Brantley<br />

Membership sales<br />

Melissa putzier<br />

Membership sales<br />

SMALL BUSINESS<br />

pammie jimmar<br />

small Business Manager<br />

Mitzi Floyd<br />

small Business Coordina<strong>to</strong>r<br />

Kathleen Byrne<br />

events Coordina<strong>to</strong>r<br />

Amanda Bishop<br />

events Assistant<br />

www.<strong>Huntsville</strong>AlabamaUSA.com | 256.535.2000 CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty | 65


Come Outside & Play!<br />

• • • • • • • • • • • • • • • • • • • • •<br />

• • •<br />

The nation’s largest open-aired butterfly house<br />

•••••••• Five interactive treehouses<br />

Water features <strong>to</strong> cool down in the summer heat •••<br />

A Children’s Garden<br />

Miniature Garden Railway<br />

Plant Collections & scenic trails<br />

<strong>to</strong>o numerous <strong>to</strong> name!<br />

66 | CHAmber <strong>of</strong> CommerCe <strong>of</strong> HUntSville / mAdiSon CoUnty 256.535.2000 | www.<strong>Huntsville</strong>AlabamaUSA.com<br />

• • • • • • • • • • • • • • •<br />

• • • • • • • • • • • • • • • • • • • • • • •<br />

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Deliver mission<br />

success.<br />

At URS, our commitment<strong>to</strong>putting themission first never<br />

ends. With cus<strong>to</strong>mers including the Department <strong>of</strong> Defense,<br />

NASA andthe Department <strong>of</strong> Homeland Security,webelieve<br />

that everyopportunitycomes with acollectiveresponsibility<br />

<strong>to</strong> perform. So whether it’s operations and maintenance,<br />

installation andlogistics management,technical services,<br />

nuclearand chemical demilitarization,orflight services and<br />

training, we deliverabove andbeyond. Whichiswhy more<br />

people in the Federal sec<strong>to</strong>r are turning <strong>to</strong> us <strong>to</strong> get it done.<br />

We are URS.<br />

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INDUSTRIAL & COMMERCIAL<br />

URS.COM<br />

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NATIONAL SECURITY<br />

<strong>Huntsville</strong>’s government agencies are committed <strong>to</strong> missions that extend around the<br />

globe and in<strong>to</strong> the depths <strong>of</strong> space. For 40 years, SAIC employees in <strong>Huntsville</strong> have<br />

delivered innovative solutions for their <strong>to</strong>ughest problems. We have 2,200 employees in<br />

<strong>Huntsville</strong> working on mission-critical challenges and 41,000 around the globe working for<br />

our communities, our nation, and the world.<br />

SAIC is committed <strong>to</strong> making the world a better place by solving problems in national<br />

security, energy and environment, health, and cybersecurity.<br />

For more information, visit saic.com<br />

NATIONAL SECURITY •ENERGY&ENVIRONMENT•HEALTH •CYBERSECURITY<br />

© SAIC. All rights reserved.<br />

Smart People Solving Hard Problems<br />

...right here in <strong>Huntsville</strong><br />

NYSE: SAI<br />

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