2002 - 03 Annual Report - Sbs

CONTENTS
Charter IFC
SBS Overview 2
Chairman’s Letter to the Minister 3
Board of Directors 4
Organisation Chart 6
TELEVISION 7
SBS Productions 8
News and Current Affairs 10
General Programming 12
Sport 15
SBS Independent 16
Audiences 21
Audience Opinion Surveys and Feedback 24
Audience Feedback 26
Television Transmission 26
Feature: News and Current Affairs 28
RADIO 31
Programs 32
National and International News 33
Youth Programming 34
Sport 34
Radio Online 35
Radioathons 35
Outside Broadcasting 36
Rescheduling and Program Development 37
Audience Research 37
Special Services 38
New Technology 38
Radio Transmission 39
Awards 39
Feature: News and Current Affairs 40
NEW MEDIA 43
SBS: Online to the World 44
Major Program Websites 44
Program Sites and Services 45
SBS Services Online 45
Youth Sites 45
Youth Audiences 46
In Production 46
Information Systems and Services 46
Feature: The World News Online 48
CONTENTS | 1
BUSINESS 51
Television Advertising and Sponsorship 52
Language Services 52
Program Sales 53
SBS Merchandising 54
Radio Sales and Marketing 56
Multilingual Subscriber Television Limited 56
CORPORATION 57
Corporate Governance 58
Finanace Innovation 64
Government Relations 65
Community Relations 69
Corporate and International Relations 72
REPORT OF OPERATIONS 75
Report of Operations 2002-03 76
Programs and Audiences 77
Relationships with our Community 84
SBS’s People 89
Business Activities 91
FINANCIAL STATEMENTS 93
APPENDIX 127
1. SBS Act – Compliance with Section 73 128
2. SBS Television Services 129
3. SBS Television – Languages Broadcast 132
4. Top SBS Television Programs – By Category 133
5. SBS Television Programs – By Classification 133
6. SBS Independent 134
7. SBS Radio – Broadcast Schedules 136
8. SBS Radio Services 138
9. SBS Radio – Languages Broadcast 139
10. SBS Television – Sponsors 140
11. SBS Television – Advertisers 141
12. SBS Radio – Advertisers 142
13. SBS Community Advisory Committee 143
14. Awards 144
INDEX 147

2 | VISION
SBS OVERVIEW
The Special Broadcasting Service (SBS) is
Australia's multicultural and multilingual national
public broadcaster.
With television, radio and online services in English
and more than 60 other languages, SBS is the most
linguistically diverse broadcasting network in the world.
SBS Television broadcasts in more than 60 languages
and is watched by almost eight million Australians
each week. SBS Radio is the world’s most
linguistically diverse radio network, broadcasting in 68
languages to a potential audience of more than 2.7
million Australians who speak a language other than
English in their homes.
The radio network began in 1975 with two small radio
stations – 2EA in Sydney and 3EA in Melbourne –
broadcasting four hours a day in seven and eight
languages respectively. It was a three months
experiment in multilingual broadcasting confined to
Australia’s two largest cities. SBS Radio today
broadcasts 24 hours a day, seven days a week, on
AM and FM frequencies in Sydney and Melbourne
and is heard Australia-wide on a national signal that
reaches all capital cities and many regional centres.
All language programs are also available Online.
SBS Television began in 1980, first in Melbourne
and Sydney, and then progressively was extended
throughout the nation. Today, SBS Television's analogue
service is delivered via more than 360 terrestrial
transmitters across Australia, and over 27 digital
terrestrial transmitters deliver SBS's five distinct digital
services: the main channel in widescreen, the World
News Channel, SBS Essential (an electronic program
and information guide), and two SBS Radio services.
More than half of all SBS Television programs are in
languages other than English. These programs are
accessible to all Australians through SBS produced
English language subtitles. With more than 400
international and local program sources, SBS
Television draws upon the largest range of source
material of any television network in the world.
SBS Online reaches audiences within Australia and
overseas through comprehensive text, video and
audio services across a broad spectrum of programs
and special interest sites. The World News site and
the World Game site are particularly popular and
extend SBS's reputation for detailed coverage and
analysis of international news and world soccer. The
streaming of SBS Radio's 68 language programs
make the SBS website the most linguistically diverse
website in the world.

CHAIRMAN’S LETTER TO THE MINISTER
Senator, the Honourable Richard Alston
Minister for Communications, Information Technology and the Arts
Parliament House
CANBERRA ACT 2600
Dear Minister,
CHAIRMAN’S LETTER TO THE MINISTER | 3
This was an important and productive year for SBS and I am pleased to present the Corporation’s Annual Report
2002-03.
SBS Television, Radio and New Media – the program, content and service providers of SBS – all performed well,
producing distinctive and creative content and, at the same time, meeting the challenges of a changing media
environment and digitisation.
As required, this Report has been prepared in accordance with the relevant requirements of the Commonwealth
Authorities and Companies Act 1997 and the Special Broadcasting Service Act 1991. In addition, the Report
assesses the Corporation’s performance against four key goals contained in the SBS Corporate Plan 2001-03.
The drafting of a new corporate plan, covering the period 2004-06, was commenced during the year.
This Annual Report details the programming, content and services provided by SBS Television, Radio and New
Media, the audience reach of these programs, and audience reaction. It also reports on SBS’s relations with the
Government, the community and other stakeholders, and the way SBS manages its human, financial and
technical resources, including its transmission services. A comprehensive analysis and assessment of the
Corporation’s performance against the Corporate Plan’s four key goals is provided in the Report of Operations
2002-03.
In accordance with the requirements of the Commonwealth Authorities and Companies (Report of Operations)
Orders 2002, SBS reports that there were no relevant judicial decisions and reviews by outside bodies. Neither
were there any ministerial directions under the Commonwealth Authorities and Companies Act 1997.
I have the honour of presenting to you this Annual Report of the Special Broadcasting Service Corporation for the
year ended 30 June 2003.
Yours sincerely,
Chairman
Carla Zampatti

4 | BOARD OF DIRECTORS
BOARD OF DIRECTORS
CARLA ZAMPATTI NEVILLE ROACH JILLIAN BROADBENT PETER CARROLL
Carla Zampatti AM / Chairman
Appointed 17 December 1999 for five years. Ms
Zampatti is Executive Chairman of the Carla Zampatti
Group and holds directorships with Westfield
Holdings Limited and Mc Donald's Australia Limited.
She is also a Member of the Australian Graduate
School of Management, Board of Management; a
Trustee of the Sydney Theatre Company Foundation
Trust; and a Member of the Development Committee
of the Sydney Theatre Company.
Neville Roach AO / Non-executive
director and Deputy Chairman
Appointed 31 August 1998 for three years and reappointed
for a further two years in August 2001.
Mr Roach is Chairman of Fujitsu Australia. He was
Chairman of the Council for Multicultural Australia
and the Business (Migration) Advisory Panel until
January 2002. He is Chairman of the Smart Internet
Cooperative Research Centre; the national ICT
Centre of Excellence; the Intelligent Island Board in
Tasmania and the Australia India Business Council.
Other appointments include membership of the
Board of OneSteel Limited and Adjunct Professor at
the University of NSW and the National Graduate
School of Management at the Australian National
University.
Jillian Broadbent AO /
Non-executive director
Appointed 16 May 2002 for four years. Ms Broadbent
is a member of the Board of the Reserve Bank of
Australia and a Director of Woodside Petroleum Ltd,
Coca-Cola Amatil Ltd and Westfield Management
Ltd. She is Vice Chairman of the Art Gallery of NSW
Foundation and has extensive experience in the
banking and finance industry and a long-term
involvement with the arts.
Peter Carroll / Non-executive director
First appointed 20 December 1996 for three years
and twice re-appointed (December 1999 and
December 2002) for successive three year terms.
Mr Carroll is a graduate of Sydney and NSW
universities and of the Central School of Speech and
Drama in London. He has an honorary doctorate of
creative arts from the University of Wollongong. He
was Head of Voice and Speech at the National
Institute of Dramatic Art from 1970-73 and then began
an extensive performing career as a company member
of Sydney's Nimrod Theatre. He has worked in film
and television and with all State and commercial
theatre managements.
Bob Cronin / Non-executive director
Appointed 16 May 2002 for four years. Mr Cronin is a
Perth-based media consultant. He was editor-in-chief
of West Australian Newspapers (1987-1996), editor
of The Sun in Melbourne (1985-86), deputy editor of
The Courier-Mail (1984) and editor of the Border Mail
in Albury (1974-1982). He was a member of the
Australian Press Council from 1987-96 and a founding
director of Information Radio in Perth in 1991. He is
deputy chairman of Oz Concert Inc; a Governor of the
Western Australian Museum Foundation; and a
member of the Celebrate WA Council since 1999.

BOB CRONIN TED GREGORY JOSEPH ELU GERALD STONE NIGEL MILAN
Joseph Elu / Non-executive director
Appointed 30 May 2001 for five years. Mr Elu is
Chairman of Indigenous Business Australia (formerly
CDC), a position he has held since December 1996.
He is also Chairman of Seisia Council in Cape York,
a member of the Torres Strait Regional Authority and
the elected Chairman of the Board of IBIS in the
Torres Straits. Mr Elu is also Co-Chairman of the
Voluntary Services to Indigenous Communities
Foundation, and a member of the Board of
Reconciliation Australia.
Ted Gregory / Non-executive director
Appointed 15 April 1999 for four years and
re-appointed for a further five years in April 2003.
Mr Gregory has extensive experience in the film,
television, radio and home entertainment industries.
He is Chief Executive of AAV Limited, an electronic
communications, production, and electronic
manufacturing company serving the film, television
and advertising industries; a Director of DubSat Pty
Ltd, a company specialising in the satellite
distribution of TV commercials; and a Member of the
Curriculum Advisory Board of the Television and Film
School of the Victorian College of the Arts.
Gerald Stone / Non-executive director
Appointed 1 December 2000 for five years. Mr Stone
is an author and journalist with wide experience in
both the print and television media. He is a former
editor-in-chief of The Bulletin magazine and was
founding executive producer of 60 Minutes on the
BOARD OF DIRECTORS | 5
Nine Network. He has also served as a senior
current affairs executive with both the Seven Network
and the Fox Network in New York. Born in the US, Mr
Stone migrated to Australia in 1962.
Nigel Milan / Managing Director
Appointed 2 February 1998 for five years and
re-appointed for a further two years in February 2003.
Mr Milan has a long association with broadcasting -
public and commercial - and marketing. He was
formerly Chief Executive of Australian Radio Network
Ltd, one of Australia's largest commercial radio
networks, and before that Chief Executive of Radio
New Zealand. Mr Milan was previously Chief
Executive of the Nine Network's Radio Division and
Deputy General Manager of the Macquarie Network.
He is Chairman of the Fred Hollows Foundation; a
Director of the Australian Chamber Orchestra; a
Counsellor of the Australian Business Arts
Foundation; and a past member of the Advisory
Board of the Walkley Awards.
Board Dates and Attendances
The SBS Board met nine times during the year: 5
July 2002; 16 August 2002; 27 September 2002; 8
November 2002; 13 December 2002; 7 February
2003; 21 March 2003; 2 May 2003; and 24 June
2003. Carla Zampatti, Neville Roach, Gerald Stone,
Bob Cronin, Peter Carroll and Nigel Milan attended
all nine meetings. Ted Gregory, Jillian Broadbent and
Joseph Elu attended eight meetings of the Board.

6 | ORGANISATION CHART
SBS ORGANISATION CHART (as at 30th June 2003)
MINISTER FOR COMMUNICATIONS,
INFORMATION TECHNOLOGY AND THE ARTS
Senator The Hon Richard Alston
BOARD
CHAIRMAN
Carla Zampatti
MANAGING DIRECTOR
Nigel Milan
HEAD OF
TELEVISION
Shaun Brown*
NETWORK PROGRAMMER
Mark Atkin (Acting)
DIRECTOR NEWS &
CURRENT AFFAIRS
PROGRAMS
Phil Martin
GENERAL MANAGER SBS
INDEPENDENT
Glenys Rowe
MANAGER TELEVISION
ENGINEERING
Hing Shek
MANAGER OPERATIONS
Tony Aslanidis
MANAGER PRESENTATION
& DESIGN
John Stahel
MANAGER LOCAL
PRODUCTION
Craig Collie
MANAGER PROGRAM
PURCHASING
Jenny Allen
MANAGER PUBLICITY
Michael Field
MANAGER SPORT
Les Murray
MANAGER SUBTITLING
Gilbert Sant
MANAGER TELEVISION
RESOURCES
Tim Burke
MANAGER TELEVISION
BUSINESS UNITS
Tina Koutsogiannis
MANAGER
PROGRAM SALES
Erika Honey
*Peter Cavanagh
(to 20 August 2002);
Rod Webb – acting –
(to 19 January 2003)
DIRECTORS
Neville Roach, Jillian Broadbent, Peter Carroll, Bob Cronin,
Joseph Elu, Ted Gregory, Nigel Milan, Gerald Stone
HEAD
OF RADIO
Tuong Quang Luu
NATIONAL EDITOR
Diane Willman
MANAGER NATIONAL
RADIO SERVICES
David Ingram
CHIEF ENGINEER
Yuan Chan
PUBLICITY & MEDIA
LIAISON MANAGER
Eliza McCann*
STATION MANAGER,
SYDNEY
Olya Booyar
PROGRAM MANAGERS
Anna Schinella,
Beatriz Wagner*
STATION MANAGER,
MELBOURNE
Mike Zafiropoulos
PROGRAM MANAGERS
Aynur Cagli, Wang Yi
MARKETING MANAGER,
SYDNEY
Thang Ngo*
MARKETING MANAGER,
MELBOURNE
Vivienne Kost
*Acting
HEAD OF NEW
MEDIA AND
DISTRIBUTION
Will Berryman
MANAGER NEW
MEDIA AND IT
Alex Surplice
EXECUTIVE PRODUCER
ONLINE
Emma Harcourt
BUSINESS DEVELOPMENT
MANAGER
Paul Vincent
MANAGER INFORMATION
RESOURCES
David Lane
MANAGER INFORMATION
SYSTEMS
Greg Koen
MANAGER TRANSMISSION
SERVICES
Hugh James
HEAD OF
MARKETING
Pat Quirke-Parry
DIRECTOR MEDIA
MARKETING
Graham Butler
MERCHANDISING
MANAGER
John Derry
CORPORATE
CHIEF FINANCIAL OFFICER
Jon Torpy
MANAGER CORPORATE
SERVICES
David Mapstone
HEAD OF POLICY
Julie Eisenberg
MANAGER HUMAN
RESOURCES
Helen Mayne
CORPORATE COUNSEL
Lesley Power
MANAGER CORPORATE
COMMUNICATIONS
Keith Dalton

OVERVIEW
TELEVISION | 7
TELEVISION
SBS Television reached an average weekly audience of more than 7.7 million people in
2002-03. More people watched SBS news and current affairs programs and SBS comedy
and youth programs attracted new viewers. SBS digital, multi-channel services reached
more people, and innovative drama, documentary and animation, commissioned from
the nation's best independent filmmakers, captured the vivid images and told the unique
stories of multicultural Australia.

8 | TELEVISION
SBS PRODUCTIONS
Pizza
A third series of Pizza, the very popular cartoon
reflection of contemporary multicultural Australia, was
in production this year. The streetwise and politically
incorrect sitcom about the perils of pizza delivery had
some character changes with Pauly and Bobo joined
by Davo Dinkum, and higher profile roles for scamartist,
Habib, and his mate, Rocky. Series two was
successfully repeated earlier in the year.
(10 half-hour episodes produced for broadcast on Mondays from
July 2003)
The Movie Show
In its 16th year, The Movie Show continued to regularly
attract strong audience interest, consolidating its
reputation as Australia's pre-eminent vehicle of popular
cinema review. In addition to their film reviews, analysis
and interviews, Margaret Pomeranz and David Stratton
provided reports from international film festivals in
Venice, Cannes and Berlin.
(42 half-hour episodes, broadcast weekly on Wednesdays at 8pm)
Life Support
The program parodies the glibness and complacency
of the lifestyle television genre, offering subversive
advice and black comedy. Presented by four
stereotypical 'experts', the advice is sometimes
politically incorrect, routinely satirical and often just
plain silly. The second series, from independent
producers, McDonald Eastway, continued to push the
boundaries of new Australian comedy. A third series of
Life Support has been commissioned.
(10 half-hour episodes broadcast Mondays in June-August 2002)
A Fork in Africa
In his idiosyncratic examination of Africa, Pria
Viswalingam looked for the exotic and the unexpected,
steering us away from the more familiar images of civil
war and famine and finding instead a rich culture and
unique beauty in a range of locations from Mali and
Madagascar to Tunisia and Capetown and even the
African diaspora of Paris.
(9 half-hour episodes broadcast Wednesdays in
January-March 2003)
Mum's The Word
Following the success of the first series, another series
of Mum's The Word was produced this year. Built on
the notion of shared experience, a diverse range of
mothers shared candid stories and opinions under the
guidance of Rebecca Le Tourneau. Complementing
the round-table tales were AJ Rochester's cameos with
a range of fathers who discussed their personal
experiences of parenthood.
(8 half-hour episodes broadcast Tuesdays in April-May 2003)
TwentyFourSeven
Following in the wake of the critical success of Going
Home, McElroy Television produced for SBS a new
fast turnaround drama series, TwentyFourSeven. Set in
the editorial office of a glossy magazine, the program
featured the make believe personal and professional
lives of the magazine staff. Artifice and reality were
further blurred by SBS New Media publishing excerpts
of the magazine on its website.
(13 half-hour episodes broadcast on Wednesdays in August-
November 2002)
Living Black
The new indigenous magazine program, Living Black
(developed from its predecessor ICAM) provided
diverse and comprehensive reports from around
Australia. The series dealt with indigenous issues such
as foetal alcohol syndrome and fostering, as well as
presenting weekly overviews of indigenous affairs in
the news and in sport and arts/ culture. Living Black
was hosted by Karla Grant.
(10 half-hour episodes broadcast on Fridays in March-May 2003)

If Only...
We have all done those things we come to regret and
subsequently think: "If only I'd done that differently."
This is the premise of the magazine style program
If Only... produced in association with Becker
Entertainment. Stories in the series cover the broad
spectrum of human experience, from the emotional
and tragic to the comical and embarrassing.
(10 half-hour episodes produced for broadcast on Wednesdays
from October 2003).
The Food Lovers' Guide to Australia
The third series of Maeve O'Meara's and Joanna Savill's
The Food Lovers' Guide to Australia was broadcast in
late 2002. The program explores the nation's culinary
delights from a diversity of cultural sources, from the
outback to the ocean, from country farms and
suburban backyards to kitchens, both five-star and
home-style. A fourth series has been commissioned
and will be in production in late 2003.
(13 half-hour episodes broadcast Fridays in August-
November 2002)
Stories From the Golf
Some of life's defining moments take place in a
small rental car. This is the premise of Stories From
The Golf, a series of short, sometimes black, comedy
pieces. It featured a cross-section of the southern city's
leading comedians (including its creators) on location
around Melbourne.
(13 five-minute episodes produced for broadcast in late 2003)
Viva
Four musical Australians go back to the regions of their
cultural origin and unearth their musical roots in Viva,
a series of travel/music documentaries. Directed and
photographed by independent producer, James
Ricketson, the series vibrates with music and life over
three continents, in Latin America, India and West Africa.
(10 half-hour episodes produced for broadcast in early 2004)
Subsonics
Avant-garde music was presented in Subsonics in a
format somewhere between music video and an arts
magazine. Diverse, challenging, and sometimes
musically confronting, Subsonics showcased
experiments in both sound and image.
(6 half-hour episodes broadcast Thursdays in June-July 2003)
2002 IF Awards
The Inside Film magazine awards for independent film,
hosted by Libbi Gorr, were an alternative to the more
traditional AFI Awards. Telecast by SBS for the second
year, the IF Awards were a tightly packaged one-hour
presentation.
(1 hour telecast in November 2002)
eat carpet
After 13 years, eat carpet remains Australia's only
regular television program to showcase short films and
videos from across the nation and around the world.
The unit produced the mini-mockumentary series,
(S)truth, in association with Queensland's Pacific Film
and Television Corporation for screening in late 2003.
(1 hour series broadcast Fridays at 11 p.m.)
TELEVISION | 9
Global Village
Presented by Silvio Rivier, Global Village is a series of
mini-documentaries about people and places around
the world. Compiled from a purchased series, it
includes locally produced segments highlighting
Australia's cultural diversity.
(Half-hour episodes broadcast Monday-Saturday at 6 p.m.)
Hotline
SBS continues its dialogue with its audience with its
weekly presentation of viewer feedback – both
complimentary and critical – on Hotline. Presented by
Electra Manikakis.
(5 minute episodes, broadcast Mondays at 5.50 p.m. and
repeated later in the week)

10 | TELEVISION
NEWS AND CURRENT AFFAIRS SBS News and Current Affairs programs are unique
DATELINE 2002-03
on Australian television. They bring to the homes of all
Australians a snapshot of world events while giving a
national perspective to domestic political, economic
Madagascar An island divided by politics and violence
Russia Drugs and HIV in Russia today
Iran Filmmakers versus the Mullahs
Indonesia The sinking of Siev-X
Sri Lanka The workings of an ancient gem industry
Somalia An American warlord in Mogadishu
Papau New Guinea Pigs and Politics – elections in the highlands
Iraq Baghdad braces for war
Turkey Asterix and the Turkish gold
Israel Crisis of conscience for some soldiers
India Gujarat – Tale of complicity?
Chagos Islands Winning back paradise
Indonesia God's Decision – the Abu Quassey Story
Sudan Lord's Resistance Army – Christian child soldiers
Hong Kong One Country – Split families
East Timor Children held by Indonesian nationalists
Afghanistan No Place Like Home – The refugees return
Malawi Time Bomb Ticking – famine and AIDS
Germany Der Waltzing Matildas – itinerant workers
Iraq A tale of two cities – Baghdad's rich and poor
Kyrgyzstan USA accused of propping up a dictator
Vanuatu A neighbour accuses Australia of spying
Israel Armenians claim their genocide denied
Indonesia Behind Bali's bomb
Venezuela Anatomy of a coup
West Papua Secrets and Lies – the Freeport killings
Zambia GM in Africa
Saudi Arabia Jamal Khalifa – Osama's best friend
Zimbabwe Mugabe's musicians
INSIGHT 2002-03
Islam Dreaming Indigenous Australians converting to Islam
Forum: Anxious Nation Anxiety War Talk Australians discuss going to war in Iraq
Green Desert A mutant seaweed escapes fish tanks into the ocean
Labor Pains Branch stacking and factional warfare in the ALP
Double Jeopardy An accused murderer convicted and acquitted twice
Limited Generosity Disagreement over East Timor's oil and gas reserves
Forum: Child Sex Abuse Specialists explore the issue of child sex abuse
Wind Power Wind power is clean but coal is cheaper
High Rise Safety Inner city dwellers' concerns about fire safety
Shipping News Australian maritime unions fight against foreign crews
Full Body Scans The latest fad divides medical authorities and doctors
Forum: War? A specialist panel debates the case for war on Iraq
Learning on the Job Traineeships under the microscope
Disabilities & the Classroom Should children with disabilities be integrated into mainstream schools?
Reinventing Mardi Gras Money trouble and the future of the gay movement
Labor's Civil War Branch stacking and factional warfare benefit the Greens
Sunken Treasure Organised crime and Australia's abalone industry

and business events. SBS has access to more
international news sources than any other Australian
network. During the year, 3,289 hours of news and
current affairs programs were broadcast by SBS
DATELINE cont...
Canary Islands Is the US Navy's sonar killing whales?
Nauru The problem for the Pacific solution
Iraq Baghdad before the War
Saudi Arabia Inside the hidden kingdom
Nicaragua Ben Hur – chariot race for the poor
USA New York State of Mind – Manhattan before the war
Indonesia The practice of kidnapping a bride
Morocco Warning Bells – another war on terror
India Tehelka – the sting that stung
Iraq Peace Bus – human shields travel to Iraq
Iran The Shi'ite factor
Hungary Iraqi exiles train for war
Thailand Speed Kills – the bloody war on drugs
Afghanistan Unfinished business
USA The lawyer and the sheik
Fiji British Bomb – Fijian compensation claims
Slovakia Roma women allege forced sterilisation
Iraq Kurds return to Kirkuk
Kyrgyzstan Making plastic models out of human corpses
Russia The Boris Berezovsky story
Israel Human Shields – dying for the Palestinian cause
Ethiopia Coffee growers grow poor
Russia The Moscow theatre siege
Iraq The war of the Mullahs
Indonesia Krakatoa – the big bang
India Bhopal – the toxic wait for justice
New Zealand Pesticide in suburban Auckland
Jordan Torn between Iraq and the USA
INSIGHT cont...
TELEVISION | 11
Television. Forty-one episodes of the international
current affairs program, Dateline, and 35 episodes
of the national current affairs program, Insight,
were broadcast in 2002-03.
Unorthodox Church The Macedonian Orthodox Church goes to court
Leaving Tennant Creek Aboriginal students go to a Christian boarding school
Forum: Fertility Strike? Experts debate Australia's low fertility rate
The Menopause Dilemma Hormone Replacement Therapy versus alternative treatments
Who Dares Win? Injured ex SAS members seek training compensation
Pausing The Limit Teenagers under the influence of alcohol marketing
David Hicks An Australian detained in Guantanamo Bay
Unanswered Prayers Muslim prayer centre plans divide Sydney community
Searching for Nabella A mother's search for her kidnapped daughter
Coming, Ready or Not Opposition to the introduction of GM foods
Mohammed and Juliet Mohammed Saleh's death in mandatory detention
Australian Babylon Australian Iraqis discuss the future of Iraq
Profit for Prophets Supporters and critics of a new church
With Friends Like These The US influence in Australia and the defence alliance
Forum: The Price of Education Experts and stakeholders debate planned changes to tertiary education
Plea For Justice Plea bargaining – the case for and against
The New Reformation Changes afoot in one of Australia's oldest churches

12 | TELEVISION
GENERAL PROGRAMMING
DOCUMENTARIES
SBS Television broadcast more documentaries than
any other Australian free-to-air network in 2002-03.
These documentaries, both commissioned and
purchased from outside sources, covered a very
broad range of subjects: current affairs and politics,
human relationships, science, the arts, religion and
spirituality, sexuality and gender issues, race and
racism, culture, food and health, and ancient and
modern history.
History and archaeology-themed documentaries and
documentary series were consistent ratings winners
in our schedule. Among them were Meet the
Ancestors, and Empires of Stone detailing the
history of the Acropolis, the Coliseum and China's
Great Wall; Ancient Discoveries which showed how
robotics, computing and medicine all had their
antecedents in the ancient world, Sea Kingdoms a
history of the Celts' relationship with the sea, and the
PBS series Empires: Rome in the First Century and
Empires: Kingdom of David. Other documentaries
included Mystery of the Persian Mummy, In Search
of Ancient Ireland, The Human Odyssey and
Germany's War.
Programs acquired through an output deal with
WGBH, the US-producer of Frontline, were
scheduled in the Cutting Edge time slot. Among
these were Bigger than Enron, American Porn,
September 11: The Man Who Knew and In Search
of Al Qaeda. Several documentaries which examined
Iraq and achieved sizable audiences were The War
Behind Closed Doors, After Saddam, Saddam's
Friends, The Long Road to War and Blair's War.
COMEDY
Comedy programs are consistently among the most
watched on SBS Television.
New series of South Park and Quads! attracted
good audiences, along with Crank Yankers, which
features real crank calls by professional comedians,
re-enacted by puppets.
DRAMA (Feature films)
In 2002-03, SBS Television showed more films than
any other free-to-air broadcaster in Australia, with
an average of 18 films broadcast each week. Recent
movies were presented each weeknight with specially
selected 'cult' movies on Saturdays and 'classics' on
Sundays. Among the most popular movies of the
year were: The Devil's Nightmare, Erotic Ghost
Story, The Libertine, The Secret, The Mating Game
and Criminal Lovers.
DRAMA SERIES
Queer as Folk, a provocative drama series centred
on the life and loves of seven gay people, has
become an important and popular addition to SBS
Television's Monday night line-up.
The adventurous Austrian police drama, Inspector
Rex, continues to build on its success, while a
number of drama series from various countries were
shown in the late night time slot.

ARTS PROGRAMS
Opera seasons were the main feature of the Arts on
Saturday time slot, complemented by documentaries
about the composers, the conductors, or the artists
who appeared in them. These seasons were in
addition to SBS's regular arts programming, The
Movie Show and the Masterpiece strand, in which
artists from various disciplines are profiled.
Masterpiece highlights in 2002-03 were: The
Complete Beckett (all of Samuel Beckett's plays
interpreted by some of the world's leading filmmakers),
documentaries on the film-makers Jean
Cocteau, Ingmar Bergman, Louis Malle and Pedro
Almodovar, photographers Spencer Tunick and Peter
Darren Moyle, painters Leonardo Da Vinci and Mark
Rothko, architect Santiago Calatrava, conductor
Daniel Barenboim and actor Bruce Lee.
Many of the programs shown in Masterpiece and
Arts on Saturday were scheduled to coincide with
tours and performances around Australia.
TELEVISION | 13
SEASONS
Throughout the year, a number of special seasons
examined specific themes through a broad range of
feature films, documentaries, short dramas and
comedies. These seasons are unique to SBS and
have proved very popular with viewers. Each season
sees parts of the schedule devoted to a particular
subject, enabling the topic to be thoroughly dissected
and examined from a variety of perspectives, some
serious and some in a lighter vein. July saw a special
season on perhaps the most widely known and
admired non-English speaking actor, Gérard
Depardieu. Beginning with an intimate and revealing
documentary portrait, the week long series of
Depardieu movies culminated with the four-part
series Les Miserables.
In the lead-up to the anniversary of the terrorist
attacks of 11 September 2001, a range of programs
was scheduled to mark the event, including The Twin
Towers: A History and Letter to America and Letter
From America, which provided a human view of the
consequences of 11 September.
‘Middle East Perspectives', a season of programs
dealing with the Israeli/Palestinian conflict,
encompassed 11 programs across a variety of time
slots to provide a broad range of viewpoints to the
complex history and the evolving problems that have
led to the current situation in Middle East.
Steps for the Future, a collection of films from seven
countries in the southern African region, dealt with
the ever-present tragedy of HIV/AIDS in Africa, which
were scheduled across a number of timeslots in the
lead-up to AIDS Awareness Week.

14 | TELEVISION
INDIGENOUS AUSTRALIANS
SBS Television broadcasts more programs of interest
to Aboriginals and Torres Strait Islanders than any
other Australian free-to-air network: over 40 hours
of material in the past year. Most significant among
these was Living Black, 10 half-hour episodes of
news, current affairs, interviews and review produced
from an indigenous perspective for a general
audience. SBS Independent also commissioned a
number of relevant programs, most notably the sixpart
series Everyday Brave, focusing on the lives
of successful indigenous Australians.
SPECIAL EVENTS
NAIDOC Week
Seven documentaries and one feature film with
themes relating to indigenous Australians were
scheduled during NAIDOC Week.
Australia Day
Australia Day was marked with two programs
commissioned by SBS Independent: From Korea
with Love, about an Australian family seeking to
adopt a child from South Korea, and Two Thirds
Sky, about Australian painters, both indigenous and
non-indigenous, who have been inspired by
Australia's desert landscape and two locally
produced programs about Australian indigenous
artistic practices.
International Women's Day
International Women's Day was marked with the
documentary First Ladies, in which first ladies from
Europe, Africa and Latin America discuss their roles
as spouses of their countries' leaders.
1 April
Scheduled in the Cutting Edge time slot, Dark Side
of the Moon was a hoax documentary alleging that
the first moon landing never actually happened but
was staged in a studio and filmed by Stanley Kubrick
at the instructions of the US government.
Holocaust Remembrance Day
A number of documentaries were scheduled to coincide
with Holocaust Remembrance Day, including Into the
Arms of Strangers: Stories of the Kindertransport,
Long Shadows: Stories from a Jewish Home, Visitor
from the Living and Zygielbojm's Death.
Anzac Day
Two documentaries were scheduled for Anzac Day: The
Kokoda Trail: More Than Just a War Memorial and
John Simpson Kirkpatrick: The Man with the Donkey.

SPORT
Building on the success of SBS's 2002 World Cup
coverage, which reached a record national audience
of 10.4 million, SBS launched in September its
most ambitious weekly sports program to date:
The World Game.
The six-hour program of soccer games, highlights and
analysis, established a deliberate and unique link with
SBS's soccer website of the same name. The 'look' of
the program utilised a number of creative elements
associated with the highly successful website and,
through cross-promotion, large audiences were
attracted to both mediums. The World Game program
also maintained strong links with SBS's nightly
program, Toyota World Sports. Content, particularly
breaking news stories, often flowed across the
two shows.
Two other pioneering SBS programs launched during
the year involved cycling and American football.
Following the signing of a strategic partnership
between SBS and Cycling Australia, the network
launched Cycling Weekly, an eight-episode series
and the first regular cycling program on Australian
television. NFL Touchdown, another half-hour weekly
series, was produced in SBS's Melbourne offices and
launched prior to SBS's live telecast of the NFL
Superbowl in February.
SPECIALS
TELEVISION | 15
SBS Television's annual broadcast of the Eurovision
Song Contest, this time hosted for SBS by Des
Mangan in Riga, saw a marked increase on the
previous year's audiences.

16 | TELEVISION
SBS INDEPENDENT
In 2002-03, SBS Independent (SBSi) maintained a
dynamic profile in the Australian television and film
industry, providing Australian audiences with high quality
and innovative programs made by some of Australia's
best independent filmmakers.
Since its establishment in 1994, SBSi has
commissioned more than 600 hours of remarkable,
innovative programming. In this financial year, SBSi
commissioned 92.5 hours of documentary, drama
and animation and provided 44.5 hours of similarly
diverse programming for broadcast on SBS
Television. Over its lifetime, SBSi has commissioned
film and television productions that have won more
than 460 national and international awards.
During the year, SBSi pioneered a new production
model that won strong support from filmmakers
and enthusiastic backing from Australian
audiences. Instead of concentrating on single,
'one-off' programs, SBSi turned its attention to the
commissioning of series. A key part of this strategy
involves linking experienced producers with groups
of first-time filmmakers for the production of a
number of four-part documentary series.
SBSi believes these series have far wider audience
appeal and greater potential for overseas sales than
'one-off' programs. The success of these series also
provides Australian producers entrée to international
co-productions. A long-term benefit identified by
filmmakers is the chance for up-and-coming film
directors to receive wide-ranging mentoring by
experienced producers. The SBSI commissioned
Handle With Care, Hard Choices and Red Heart
Hospital are examples of this new initiative.
SBSi actively encourages producers and directors to
multi-task. For example, the program, John Safran vs
God has experienced director Richard Lowenstein as
its Executive Producer, and the award-winning, Making
Venus is produced by director, Tom Zubrycki, for firsttime
director Gary Doust.
In anticipation of changes to SBS's television schedule,
SBSi commissioned 10 dramas, each of 50 minutes
duration, from independent writers and directors.
These dramas, to be broadcast in prime time, will give
exposure to new talent and provide them with a
stepping-stone from short dramas to full-length
features. Other programs, previously scheduled for
broadcast in 2002-03, will be shown in the coming
financial year, including the new strand, Aussie Docs,
featuring 'blue chip' documentaries, many made under
the film accord between SBSi and the Australian Film
Finance Corporation.
During the year, SBSi launched a database for film
and television talent who are from non-English
speaking backgrounds. The resource, which is a
service to producers and writers, helps to promote
Australia's diverse creative resources.
A collaboration between the National Gallery of
Victoria and the Australian Centre for the Moving
Image will in 2003-04, produce a series of interstitials
made by high profile visual artists.
In line with its commitment to encourage and promote
independent Australian filmmakers, SBSi regularly
assists producers with sourcing international finance
and sales for their projects by supporting them at film
and television markets, and at venues such as the
Amsterdam Forum and Sunnyside of the Doc at
Marseille.
Indigenous Productions
SBSi continues to enthusiastically support Aboriginal
and Torres Strait Island productions. In 2002-03, a total
of 17.5 hours of indigenous programs were
commissioned and 6.5 hours were transmitted. In
addition, work continued on the development of SBS's
landmark series, First Australian Nations.
The indigenous projects commissioned in 2002-03
were: Cold Turkey (50 min.drama); Queen of Hearts
(50 min. drama); Call Me 'Mum' (90 min. telemovie);
Token Kooris: Blackfellas for Hire (6x26 min drama
series); Red Heart Hospital (4x26 min. documentary
series); The Circuit (6xOne hour drama series);
Dramatically Black (6x26 min. drama series).

SBSi/Co-financing
SBSi maintains funding and creative alliances with
all Federal and State film and television agencies in
order to maximise opportunities for Australian
program makers.
Australian Film Finance Corporation /
SBSi Accords
Eleven hours of documentary were made under the
Accord. They were: The Tasty Bust Reunion;
Sandman in Siberia; A Girl, A Horse, a Dream; The
President versus David Hicks; Why Men Pay For It;
Without Prejudice; Fine Line; Gough Whitlam: In His
Own Words; Molly and Mobarak.
Documentaries co-financed by the FFC, SBSi and
other (usually international) financiers were: Selling
Sickness, Dying To Leave, and Helen's War: Portrait
of a Dissident. In addition, features commissioned
by SBSi with further investment by the FFC were:
More Than Scarlet and Illustrated Family Doctor.
Australian Film Commission
SBSi's collaboration with the AFC's Indigenous Unit
resulted in the production of five 10-minute dramas:
Mimi; Black Talk; Turn Around; Flat; and Shit Skin.
Five National Indigenous Documentary Fund films
are in production. SBSi's 'first look' deal with the AFC
resulted in several 50-minute dramas, including Lennie
Cahill Shoots Through and Preservation. In addition,
SBSi and the AFC co-financed three, three-minute
animation pilots – with a view to selecting the best to
inspire a 13-part series in 2004 – and the 26-minute
animation, The Mysterious Geographic Explorations
of Jasper Morello.
Pacific Film and Television Corporation
Production began on the four-part documentary series,
Hard Choices, featuring the landmark Trouble With
George as well as the development of the mini-series,
Triple Zed.
TELEVISION | 17
South Australian Film Corporation
SBSi maintains an active engagement with the South
Australian Film Corporation with a view to commissioning
programs for the forthcoming documentary series,
Inside Australia as well as feature films to be
premiered at the Adelaide International Film Festival.
Screenwest
Along with the new four part series, Hard Choices,
SBSi commissioned the international series Dinosaur
Dealers; oversaw script development of the prime
time series', The Getting of Wisdom and Post Reality;
and jointly financed the half-hour documentary,
Leederville 6007: The Club That Would Not Die,
for the Australia By Numbers series, and Roll, a
50-minute drama.
Film Victoria
Co-financing agreements covered Two Men and
A Baby; Me! Me! Me! and A.H.A.D.; The Mombassa
Manifesto; and the animation, The Mysterious
Geographic Explorations of Jasper Morello.
Screen Tasmania
An increased amount of work was discussed during
the year, and script development of the 50-minute
drama, Cable, continued with a view to production
in early 2004.
NSW Film and Television Office
Two dramas, So Close to Home and Preservation,
as well as the series, Knot At Home, were
co-financed with funds from the NSWFTO.
State Agencies and Showtime
Production was completed of the 50-minute drama,
So Close to Home, which is part of the Friday night
drama strand. Series three of Australia By Numbers
gives filmmakers in all states the opportunity to
document the real world behind the postcode.

18 | TELEVISION
COMMISSIONED PROGRAMS
General Production Fund
Under its General Production Fund, SBSi commissioned 33 hours of Australian documentary.
Documentaries produced under SBSi's Accord with the Australian Film Finance Corporation:
The Tasty Bust Reunion You’ve got to fight for the right to party! In1994, the Victorian police raided a gay nightclub called
The Tasty and strip-searched 463 patrons. This is their story. (52 min.)
Sandman In Siberia Steve 'The Sandman' Abbott takes his mother back to their ancestral home in Siberia to meet his
long lost relatives - or are they? Part documentary, part travelogue, part Beverley Hillbillies! (52 min.)
A Girl, A Horse, A Dream The provocative story of Australia's talented women jockeys and their determination to win against
the odds - in this case the men of Australian racing. (52 min.)
The President versus David Hicks The story of Australian, David Hicks, imprisoned at Guantanamo Bay, Cuba without charges
and awaiting trial by a military court. (52 min.)
Why Men Pay for It Why do men visit brothels? Is it more than libido? (52 min.)
Without Prejudice Real judges, real lawyers and real jurors, allow the audience into the real drama behind the
scenes of a major criminal case. (52 min.)
Fine Line Journalists speak of the ethics and work practices that govern their daily lives and the moral
dilemmas on whether or not to report on some well-known events. (6x26 min. series)
Gough Whitlam - In His Own Words The life and times of one of Australia's most famous prime ministers. (Feature length)
Molly and Mobarak In the town of Young, a love story unfolds in a community beset by good intentions, a racist
history and some newly arrived Afghan asylum seekers. (Feature length)
Documentaries, or documentary series, commissioned by SBSi which involve pre-sale broadcast rights from other
broadcasters, mostly international.
Selling Sickness Is there a connection between the invention of pharmaceuticals and the discovery of new medical
syndromes and conditions for which they might prove effective? (52 min.)
Petra's Journey When a Melbourne couple decide to adopt Petra, a small Croatian girl, they embark on an
emotional roller-coaster that uncovers a tragic past and raises some moral questions. (52 min.)
From the Sky to the Sea The story of the Japanese midget submarine attack on Sydney Harbour in 1942. (52 min.)
Designer Babies The technology exists to allow us to design our own babies and Australian doctors are in the
forefront of the genetics race. But is it a good thing? (52 min.)
Dying to Leave The human cost of international people smuggling and trafficking. (2x52 min.series)
Convicts A history series based on the original letters and diaries of convicts transported to Australia.
(3x52 min. series)
Lilita Does Argentine presidential candidate, Lilita, have what it takes to save her nation from debt
and corruption? (52 min.)
Helen's War: Portrait of a Dissident The life of anti-nuclear campaigner, Dr Helen Caldicott. (52 min.)

TELEVISION | 19
A new SBSi initiative resulted in the following documentary series being financed wholly in Australia.
Hard Choices Stories of some big, life-changing decisions. (Made by new Queensland directors in conjunction
with the PFTC.) (4x26 min. series)
Hard Choices Stories of some big, life-changing decisions. (Made by new Western Australian directors in
conjunction with Screen West.) (4x26 min. series)
Bush Doctor A glimpse of the community of Walgett through the eyes of their doctor, Dr Vlad Matic
(Part 1 of 2x26 min. programs.)
Handle With Care The Newborn and Paediatric Emergency Transport Retrieval Team at work. (4x26 min. series)
Inside Australia Grandpa's Games Did Grandpa really cheat to win his gold medal at the Veteran Olympics and
does it really matter? (26 min.)
The Godfather of Bodies George Tabban is retiring after years of playing godfather to
Melbourne's female body building champions. (26 min.)
Bob Brought the War Home For Bob and his family, the Vietnam War is still raging. (26 min.)
Special Production Fund
Under its Special Production Fund, SBSi commissioned a total of 56.5 hours of programs, including:
Drama (29 hours); Documentary (26.5 hours); and Animation (1 hour).
DRAMAS
Cable Family conflict, Italian style, on a remote Tasmanian fishing island. (50 min.)
Preservation In the dead heart of a taxidermist's shop the spark of love ignites. (50 min.)
So Close to Home A chance encounter between two women on a train provokes a journey into the nature of exile and
belonging. (50 min.)
Cold Turkey Set in Alice Springs, one brother wants to go to Coober Pedy, but the other is determined to stop
him. (52 min.)
Queen of Hearts A young girl in Alice Springs learns about life and the value of family. (52 min.)
DRAMA SERIES
Post Reality The family has allowed a reality TV show into their home and lives and it's about to go to air.
(6x26 min. series)
Triple Zed Life at a radical Brisbane radio station during the time of Premier, Joh Bjelke Petersen.
(6x26 min. series)
Dramatically Black Indigenous drama series in development for production in 2004. (6x26 min. series)
FEATURE FILMS
More Than Scarlet In a winter landscape of rural Australia, an adolescent girl discovers the difference
between sex and love.
Call Me "Mum" One son, three mothers and many truths battle it out on the domestic front.

20 | TELEVISION
DOCUMENTARIES
Trash The story of the man who runs the only Freaky Cult trash video store in Brisbane.
(An Accord documentary co-produced with the PFTC) (26 min.)
The Mombassa Manifesto From Metals to Mambo, aliens to Jesus, the world of Reg Mombassa, artist and rock star
comes to life. (26 min.)
Big All At Once Life as it is for three18 year olds as they leave school and struggle to become instant adults.
(52 min.)
Tales From the Turnbuckle A glimpse into the arcane working class world of a professional wrestler. (52 min.)
Troubled Minds The story of the discovery of Lithium, a drug that changed psychiatry and people's
lives forever. (52min.)
Silent Storm The secret story of nuclear testing in South Australia. (52 min.)
Two Men and a Baby Two gay men buy a baby. A modern morality tale. (52 min.)
DOCUMENTARY SERIES
Knot at Home What causes drama at home and how to survive it. (8x26 min. series)
The Colony Based on the experiences of a sailing ship that arrived in Sydney in1802.
(In development.) (6x52 min. series)
Under One Roof The Chakos Family The Chakos family of San Souci is three generations under one roof. (52 min.)
The Puckeridge Family The Puckeridges of Concorde have five children under 10. (52 min.)
The Kapsalides Family Mum and two daughters take pride in their achievements as a sole
parent household. (52 min.)
Little Siberia Oral and visual history of a Russian Aboriginal family that spans Australia's 20th century.
(3x52 min. series)
The Getting of Wisdom What's happening in Australia's public schools? (4x26 min. series)
Divorce The law and divorce as seen across different cultural groups. (In development.) (6x26 min. series)
Red Heart Hospital Life and death in the world's most remote major hospital. (4x26 min. series)
Inside Australia The Trouble with George A recently separated woman continues to care for a homeless man. (26 min.)
Matthew's Fight for Life A boy's survival as seen through the eyes of his parents and doctor. (26 min.)
Prep for Life A man is shaken by an old TV show's footage of his dead brother. (26 min.)
Over the Fence True stories from the Australian urban battlefield. (4x26 min. series)
COMEDY SERIES
John Safran vs God From Amishism to Zoroastrianism, religious zealot John Safran puts 10 faiths under
the microscope. (10x26 min. series)
ANIMATION
The Mysterious Geographic
Explorations of Jasper Morello A captivating tale of horror and adventure in a strange land. (26 min.)
The Safe House When the lead characters from a real life spy drama move next door, a seven-year-old's life in
never quite the same. (26 min.)

AUDIENCES
REACH
In 2002, SBS Television was watched by more than
7.7 million Australians each week. In the five major
cities – Sydney, Melbourne, Brisbane, Adelaide and
Perth – the average weekly reach was 5.4 million
viewers. SBS Television's audience share of home
viewing in these cities between 6 p.m. and midnight
was 5.59%.
WEEKLY REACH OF AUDIENCES
TELEVISION | 21
In those areas outside the five mainland capital
cities, SBS Television reached an additional 2.2
million people. These included: regional NSW
(1.1 million); regional Queensland (510,000); regional
Victoria (381,000); and Tasmania (200,000). Other
areas not covered by audience reports, including
Darwin and more than 150 self-help transmitters,
would increase the average weekly SBS Television
audience to more than 7.7 million.
1998 1999 2000 2001 2002
Total people 000s 000s 000s 000s 000s
FIVE MAJOR CITIES
Sydney 1,305 1,378 1,293 1,796 1,798
Melbourne 1,229 1,291 1,233 1,712 1,586
Brisbane 723 785 756 804 863
Adelaide 442 465 451 501 522
Perth 505 540 517 581 632
CITIES TOTAL 4,204 4,459 4,250 5,394 5,401
REGIONAL AREAS
NSW REGIONAL 874 910 970 1,133 1,148
VICTORIA REGIONAL 189 261 271 351 381
QUEENSLAND REGIONAL 363 360 457 494 510
TASMANIA 194 188 186 203 200
NATIONAL TOTAL 5,824 6,178 6,134 7,575 7,640
Areas for which audience reports are not received, such as
Darwin and those covered by 176 ‘self-help’ transmitter services,
would increase the average weekly SBS audiences to over 7.7
million people.

22 | TELEVISION
DEMOGRAPHICS
People aged 40 years and above continued to be the biggest watchers of SBS Television. It was more popular
among men over 18 years (49%) compared to women over 18 years (41%). The most regular viewers of SBS
Television, both men and women, were aged 55 years and above.
WEEKLY REACH BY KEY DEMOGRAPHICS
Sydney, Melbourne, Brisbane, Adelaide and Perth combined
BY AGE AND SEX Reach 000s Reach %
Children 0 – 4 208,000 25.2
Children 5 –12 348,000 25.2
Teens 13 –17 269,000 29.9
People 18 –39 1,760,000 39.4
People 40+ 2,816,000 49.3
Men 18 –24 259,000 37.5
Men 25 –39 721,000 46.2
Men 40 –54 703,000 49.7
Men 55+ 767,000 57.7
Men 18+ 2,450,000 49.1
Women 18 –24 183,000 27.4
Women 25 –39 597,000 38.5
Women 40 –54 592,000 41.3
Women 55+ 754,000 49.2
Women 18+ 2,126,000 41.0
WEEKLY REACH BY ETHNICITY
Sydney, Melbourne, Brisbane, Adelaide and
Perth combined
60%
50%
40%
30%
20%
10%
Born overseas in a non-English speaking country
Total People
Born in Australia or in an overseas English speaking country
ETHNICITY
Viewing of SBS Television by people born overseas
in a non-English speaking country increased to 55.6%
while slight declines were recorded among viewers
either 'born in Australia' of 'born overseas in an
English-speaking country'.
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
55.6%
40.6%
38.1%

Over the past seven years, SBS has commissioned
Quadrant Research to conduct 51 audience surveys
of the viewing and listening patterns of many of the
key language communities in Australia. These included:
1996 - Arabic, Cantonese, Greek, Italian,
Mandarin, Vietnamese
1997 - Arabic, Cantonese, Khmer, Polish, Spanish
1998 - Bosnian, Croatian, Korean, Macedonian,
Maltese, Serbian, Slovenian
1999 - French, German, Indonesian, Persian-Farsi,
Dutch, Portuguese, Russian, Turkish, Ukrainian
2000 - Assyrian, Thai, Bengali, Gujarati, Hindi,
Hungarian, Kannada, Punjabi, Sinhalese,
Tamil, Urdu
2001 - Arabic, Armenian, Greek, Italian, Romanian,
Vietnamese, Laotian, Samoan, Tongan
2002 - Turkish, Khmer, Cantonese, Mandarin
The latest survey into the SBS viewing habits of the
Turkish, Khmer, Cantonese and Mandarin speaking
communities is analysed below.
INDIVIDUAL LANGUAGE GROUPS
Sydney, Melbourne, Brisbane, Adelaide
and Perth combined
NEWS AND CURRENT AFFAIRS
TELEVISION | 23
Both the nightly SBS World News at 6.30 p.m.
and the weekday World News Tonight at 9.30 p.m.
increased their overall annual audience reach in
2002. All three news services were watched by an
(unduplicated) audience during the year of more
than 8.4 million people in the five major cities in
2002. The percentage of people reached in these
cities was 64%.
The international current affairs program, Dateline,
reached more than 4.3 million viewers in 2002 - a
24% increase over the previous year. The national
affairs program, Insight, reached 3.9 million over the
year, a 12% increase over 2001.
TURKISH KHMER CANTONESE MANDARIN
% % % %
Viewed SBS TV in the last 7 days 59 57 62 74
Viewed 1– 5 programs in the last 7 days 56 43 55 45
Viewed 6+ programs in the last 7 days 44 56 43 53
Wouldn’t be without/find a lot of value in SBS TV 61 60 60 43
Find some value in SBS TV 33 32 33 52
Role of SBS TV in today’s culturally diverse society
– Very important 56 46 56 61
– Somewhat important 37 49 37 33

24 | TELEVISION
AUDIENCE OPINION SURVEYS
Over the past six years, SBS Television has
commissioned Newspoll to conduct surveys into SBS's
role and performance as a multilingual and multicultural
It is important that SBS be available to provide an alternative to the commercial stations.
Strongly agree 64.7
Somewhat agree 23.8
Total 'agree' 88.5
Somewhat disagree 4.8
Strongly disagree 2.4
Neither/Don't know 4.3
It is important that SBS be available to provide an alternative to ABC Television.
Strongly agree 48.0
Somewhat agree 31.7
Total 'agree' 79.7
Somewhat disagree 8.3
Strongly disagree 5.1
Neither/Don't know 6.9
SBS has types of programs you would not see on other stations.
Agree 87.2
Disagree 2.5
Neither/Don't know 10.3
SBS has better coverage of overseas news than other stations.
Agree 69.5
Disagree 10.0
Neither/Don't know 20.5
SBS plays an important role in today's culturally diverse society.
Very important 45.2
Somewhat important 43.3
Total 'important' 88.5
Not important 6.0
Don't know 5.5
Value of SBS Television
I wouldn't be without SBS 20.1
A lot of value 9.9
A reasonable amount of value 43.5
Find Value in SBS 73.5
Little value 21.4
None/Don't know 5.1
broadcaster. This year, the surveys of people 18 years
of age and over, recorded the most positive responses
ever given in the six categories canvassed.

TOP 50 PROGRAMS 2002
TELEVISION | 25
Programs Total people
000s
1 2002 FIFA World Cup: Quarter Final – B Soccer 1,027
2 A History of Britain Documentary Series 654
3 World News Tonight News 564
4 Roy Orbison: In Dreams Documentary Series 545
5 Egypt’s Golden Empire Documentary Series 539
6 South Park Comedy Series 532
7 World News News 530
8 Secrets of the Stone Age (Rpt) Documentary Series 507
9 World News Saturday News 500
10 Queen Victoria’s Empire Documentary Series 499
11 World News Sunday News 478
12 Hitler’s Holocaust Documentary Series 477
13 Silent Scream The Cutting Edge 467
14 The Twin Towers: A History As It Happened 463
15 A History of Britain (Rpt) Documentary Series 457
16 The Railwaymen As It Happened 429
17 Passions for the Past (Rpt) Documentary Series 422
18 Secrets of the Dead Documentary Series 418
19 The New Energy Revolution David Suzuki Series 413
20 Hitler’s Women Documentary Series 412
21 Meet the Ancestors (Series 5) Documentary Series 400
22 South Park (Rpt) Comedy Series 396
23 Empires: Napoleon (Rpt) Documentary Series 388
24 Erotic Tales Drama Series 383
24 Phallacies (Rpt) David Suzuki Series 383
26 The Hidden Killer: Portrait of an Epidemic (Rpt) David Suzuki Series 382
27 Conspiracies Documentary Series 381
28 Gough Whitlam: In His Own Words Documentary 379
29 Life Support Comedy Series 378
30 The World Cup Show Soccer 372
31 Stonehenge (Rpt) Documentary Series 369
32 Eurovision Song Contest Special 367
33 The Unknown Peter Sellers Masterpiece 366
34 Saddam Hussein: The Master of Baghdad As It Happened 363
35 “Me, My Brain and I” David Suzuki Series 362
36 Orgazmo (Rpt) Monday Movie 357
37 John Safran’s Musical Jamboree Comedy Series 354
38 Scandinavia’s Porn Revolution: Letting (Rpt) Documentary 350
38 The Celts (Rpt) Documentary Series 350
40 Crank Yankers Comedy Series 348
40 Ancient Apocalypse Documentary Series 348
42 Atlantis Uncovered (Rpt) As It Happened 343
43 American Porn The Cutting Edge 342
44 Martin Luther Documentary Series 341
44 Neanderthal (Rpt) Drama Series 341
46 Inspector Rex Drama Series 340
47 The Mystery of the Tomb of Jesus As It Happened 336
48 Chet Atkins: A Life in Music Documentary Series 334
49 Movie Show Movie Show 333
50 Florence Nightingale: Iron Maiden As It Happened 332

26 | TELEVISION
AUDIENCE FEEDBACK
SBS Television Programming branch responded to
280 letters, comprising: 22 compliments; 60 requests
for repeat transmissions; 30 programming suggestions
or requests for programs with particular content; 27
requests for further information about programs or
about scheduling; 29 requests to acquire copies of
programs; 106 comments critical of SBS programs;
and six that were passed to other branches.
A total of 1,386 letters was received by SBS Public
Relations in 2002-03. Of these: 560 were requests for
information about various SBS programs, including
the availability of video copies; 62 requested the
repeat of a documentary, film or series; 160 were
complimentary about SBS programming; 232 made
general comments about SBS programming or the
Corporation in general; 174 were comments critical of
SBS programs or other aspects of SBS; and another
198 were of a miscellaneous nature.
More than 1,000 'viewer enquiry forms' – supplied by
SBS and designed to streamline common viewer
requests – were returned to SBS and answered by the
SBS Public Relations Unit.
The SBS switchboards remain a major source of
feedback about programming, as well as a means of
providing callers with information. Telephone
comments from members of the public about
programming continue to be distributed to SBS staff
and management. Comments received via the SBS
website are similarly distributed throughout the
organisation.
TELEVISION TRANSMISSION
In 2002-03, SBS Television transmitted its programs
throughout Australia via:
211 terrestrial transmitters that deliver its analogue
service through contracts with four service providers,
Broadcast Australia, Broadcast Engineering Services,
Imparja, and Watson's Technical Services;
more than 150 self-help transmitters owned and
operated by local communities in mostly remote
regions of Australia;
twenty-seven digital terrestrial services which
covered all capital cities and many regional centres,
reaching an estimated 75% of the national
population; and
re-transmission services via the cable subscription
services of Optus Vision and Foxtel and the satellite
services of Austar Pay TV.
Analogue transmission
Additional Government funding has been provided
to extend SBS coverage to areas with populations of
5,000 or more. The first of these began service during
the year and the remaining 20 are expected to begin
during the 2003-04 financial year. Two of these services
will be operated by a new transmission service
provider, Watson's Technical Services. This will bring
the total number of SBS analogue TV transmitters to 231.
Self-help transmitters
The Federal Government's Black Spot Program is
providing funding for local communities to install selfhelp
transmitter services in locations with poor
reception. Of the sites identified, 234 have been
licensed to commence SBS services with many
already on air. When completed, the network of selfhelp
transmitters will number almost 400.

The Self-Help Subsidy Scheme, funded by the
Federal Government and administered by SBS,
provides eligible self-help community groups or local
government instrumentalities with 50% of their startup
capital costs for transmitter installations. Two
booklets, Self-Help Guide and Self-Help Subsidy
Guidelines are available from SBS Transmission
Services. In addition, PDF and HTML version are
available on the SBS website.
Digital transmission
SBS's digital service, which began in January 2001,
has continued to expand beyond the state and
territory capitals. During the year, new services were
launched in the Gold Coast, Currumbin, Illawarra,
Wollongong, Bouddi, Gosford, Kings Cross, Kotara,
Manly/Mosman, Merewether, Wyong, Stanwell Park,
Gympie, Gympie Town, Noosa/Tewantin, Sunshine
Coast, Ballarat and Western Victoria.
By year's end, 27 digital transmitters were on air and
a further 53 are in the design and construction
phase. Plans are well advanced for the connection of
Darwin's digital transmitter to Telstra's digital video
network. This will provide Darwin, which currently
receives a single standard definition digital channel,
with the full suite of SBS digital services.
In June 2003, SBS commenced the satellite
distribution of digital services to the eastern states
with South Australia and Western Australia scheduled
thereafter. This will enable transmitter installation in
more remote locations.
SBS satellite services
SBS continues to provide direct-to-home television
and radio services through the Optus C1 satellite
that has replaced its B3 satellite. One SBS service is
also available to viewers of the Austar pay TV service
and SBS is negotiating with Foxtel for the provision
of SBS Television to Foxtel satellite subscribers. In
addition, the SBS Western Australia service is
available on the PanAmSat PAS 2 satellite.
TELEVISION | 27
Digital Capital Planning
2002-03 was the final year of SBS's five-year Phase
One Digital Capital Plan. This plan provided for $22.7
million over five years to convert SBS's standard
definition television and radio studio equipment from
analogue to digital technology. Of this amount, SBS
contributed $5 million and the Government $17.7
million.
Expenditure in 2002-03 amounted to $8.24 million,
comprising $3.19 million for television, $0.91 million
for radio and $4.03 million for the construction of
digital broadcasting facilities in Federation Square,
Melbourne.
The 2002-03 financial year was the third year of
SBS's Phase 2 Digital Television Strategy Plan. This
plan covers the estimated expenditure requirements
to convert SBS's transmission network, and related
studio and distribution systems, from analogue to
digital technology. The Phase 2 plan is scheduled to
run for nine or more years.
Phase 2 digital expenditure in 2002-03 was $16.91
million, comprising $2.74 million of capital expenditure
and $14.17 million in recurrent expenditure. The
capital expenditure covered equipment requirements
to enable the simultaneous play out of one high
definition, three standard definition and two radio
channels to seven geographical zones. Other upgrades
and new facilities included: a number of camera
upgrades to wide-screen capability; new non-linear
editing booths; a rebuilt audio sweetening postproduction
suite; a live broadcast-capable studio
inside the newsroom; a high definition and multichannel
playout centre; and an all digital television
facility at SBS's new Melbourne premises at
Federation Square.

28 | TELEVISION
Miriam Corowa is one of three
young people undertaking a oneyear
journalism trainee course at
SBS News and Current Affairs.
On the phone, discussing the day’s
line up, Chief Producer, David Foale
coordinates news input and allocates
stories to World News producers.
Chief of Staff, Gordon Westcott, who’s
responsible for national coverage, assigns
a story to trainee, Miriam Corowa, for
inclusion in SBS World News.

SBS TELEVISION NEWS
AND CURRENT AFFAIRS
Over the years, the flagship news programs, the nightly
SBS World News at 6.30 p.m. and the weekday World
News Tonight at 9.30 p.m. have secured SBS's
reputation as the pre-eminent international news service
on Australian free-to-air television. No other network
provides such breadth of coverage and depth of
analysis of world events.
The bulletins summarise and analyse the breaking
stories of the day. The daily agenda is determined by
the SBS editorial philosophy to report the news most
likely to have an impact on Australians and to provide
an Australian context. Events in our region, stories that
affect international security, developments that influence
relations between countries, advances in science or
medicine, and just plain interesting stories are some
of the ingredients in the World News bulletins.
SBS accesses more international news sources than
any other Australian network. APTN, Reuters, ABC
America, the BBC, AFP, AAP and daily satellite feeds
from major broadcasters in Europe, the Middle East
and Asia provide a formidable range of information
and images. Every day, SBS records more than 50
hours of satellite feeds to distil into the most succinct
and powerful pictures to include in SBS World News
and World News Tonight.
The international coverage is supplemented with
reports from our region by SBS journalists assigned to
cover significant events, and the reporting of the three
or four major news stories in Australia each day. The
journalists who produce SBS World News and World
News Tonight are among the most experienced in
Australian media, and each bulletin that goes to air is
CONTINUES...
TELEVISION | 29
09:27
09:45 09:50 10:05 10:38

30 | TELEVISION
the sum total of many parts: camera crews, tape
editors, graphic designers, studio crews, make-up
and presentation staff. Behind the scenes, for their
advice and expertise, are lawyers and publicists.
Supplementing the World News bulletins, and often
providing exclusive vision, is the daily seven-hour
news omnibus program, WorldWatch. Beginning at
5.30 a.m. each day, a cavalcade of international news
bulletins is broadcast.
WorldWatch began in August 1993 with daily news
bulletins from China, France, Germany and Russia.
In 2002-03, the WorldWatch schedule included 20
different news services in 16 languages from 17
countries. Daily satellite feeds are received from CCTV
China, France 2, DW Germany, ERT Greece, ATV
Hong Kong, TVRI Indonesia, RAI Italy, NHK Japan,
NBN Philippines, NTV Russia, TVE Spain and PBS of
the USA. In addition, five news review programs are
airfreighted to SBS each week from TVN Chile, DTV
Hungary, PBS Malta, Polsat Poland and MIST
Ukraine. The programs – totalling more than 50 hours
each week – are shown in the language of origin,
unedited.
In June 2002, SBS's digital service, the World News
Channel, began broadcasts. Based on the
WorldWatch service, the World News Channel
repeats some bulletins at different times of the day
and offers new, updated bulletins from several
countries. The World News Channel is on air 19
hours each day with 29 news bulletins, delivering
130 hours of news per week.
Comprehensive analysis of major international news
stories is provided each week by SBS's current affairs
program, Dateline. The multiple award-winning
program, which began in 1984, is Australia's longestrunning
international current affairs program. It has a
well-earned reputation for exclusive behind-the-scenes
reportage and analysis of international events and
their possible impact on Australia.
SBS's other current affairs program, Insight,
concentrates on investigating matters of national
interest – political, economic, social and business. It
too is a multi award-winning program with a particular
interest in issues concerning multicultural Australia.
Both Dateline and Insight are exponents of video
journalism, the practice of one television journalist
researching, reporting, filming with a small digital
camera, and sometimes even editing a single story.
This is counter to the usual practice of a reporter
assisted in the field by a camera person, audio
operator and, sometimes, a field producer.
Video journalism brings to each story an intimacy not
possible with multiple person crews because a video
journalist, operating alone, can more easily and
unobtrusively access locations and often stands a
better chance of gaining the interviewee's confidence.
First pioneered by Dateline, and subsequently
adopted by Insight, video journalism has garnered
increased audiences for both programs and many of
the stories have won major national and international
awards.

OVERVIEW
RADIO | 31
RADIO
SBS Radio this year revised its broadcast schedule to meet changing community needs
and audience demands. Extended broadcast hours were given to youth programming;
a revamped World View program now concentrates on multicultural features; all 68
language programs are streamed over the SBS website; a record 85 outside
broadcasts were conducted nationwide; and the comprehensive news, features, music
and information format remains the focus of each and every broadcaster.

32 | RADIO
PROGRAMS
SBS Radio is the world's most linguistically diverse
broadcaster, transmitting more than 15,000 hours
of individual programs each year in 68 languages,
including English. Each week, professional
broadcaster/journalists and other staff in SBS’s Sydney
and Melbourne production centres make more than
650 hours of Australian programming, including
news and current affairs, interviews, talkback,
community information, sport and music. Each day,
SBS Radio broadcasts 36 unique news bulletins
containing local, national and international news.
Since its inception in 1975, as 2EA in Sydney and 3EA
in Melbourne, SBS Radio has been a powerful tool in
meeting the settlement, information and communications
needs of Australians of non-English-speaking
backgrounds. Increasingly, as society has become
more complex and those needs have become more
complicated, SBS Radio has developed a wider range
of programming content and formats to its listening
communities across Australia. As the composition of
Australia's multicultural society changes, so too must
SBS Radio's schedules. New, revised schedules to be
implemented from July 2003, better reflect
contemporary needs following extensive rescheduling
consultations with communities during the year.
These new schedules retain the hour-by-hour format
that has been used since the last major schedule
changes in 1994. Different languages are heard
every hour on two frequencies in Sydney and
Melbourne and on one frequency in the other major
cities of Australia. Programs are based on language
and not ethnicity. The major language programs are
broadcast twice daily, seven days a week, while
some smaller language groups broadcast only one
hour a week.
As well as reporting on Australian and world issues,
all programs deliver information of specific interest to
their language community – often through talkback,
experts, panel discussions and street vox pops – and
occasionally raise contentious community issues in
order to engage listeners in an objective and fair
manner. News stories and interviews provide
background information, personal experiences and
analysis of the events and issues, affecting their
communities and shaping Australia.

National and International News
SBS Radio on-air staff combine the skills of both
broadcaster and journalist, supported by journalists
in the National Radio Newsroom and by state
corespondents in Canberra, Adelaide and Perth.
During the year, the National Newsroom alone
produced approximately 20,000 individual news stories
and each month provided an average of 45 radio
features to the program producers. These were in
addition to the hundreds of segments produced by the
language group broadcaster/journalists themselves.
The World View program – broadcast twice daily –
carried more than 1,800 features during the year.
Of these, over 550 concerned the Middle East,
mostly Iraq; the 'war on terrorism'; asylum seekers;
the Israeli–Palestinian peace process; and national
security issues. Another 50 stories covered the
aftermath of the Bali bombings; 36 looked at the
Sudden Acute Respiratory Syndrome (SARS); 24
dealt with North Korea; 23 ranged across
environmental issues; and 20 each about separatist
fighting in the Indonesian province of Aceh and
Australia's prolonged drought.
The biggest news story of the year was the war in
Iraq and none posed greater technical and logistic
challenges in coverage. The distances and time
zones involved and the need to rely on a variety of
information sources posed their own unique
problems. As soon as the fighting began, SBS
Radio began a 24-hour-a-day, seven-days-a-week
operation in both Sydney and Melbourne, and
continued this until one week after the fall of Baghdad.
RADIO | 33
The Prime Minister's Address to the Nation on the
Iraq war was broadcast live in the Arabic language
program and Opposition Leader Simon Crean's reply
was broadcast live in the Yiddish language program.
The National Newsroom worked a 24-hour roster and
used special link facilities to go 'live' to air with
breaking news stories. In order to provide the most
comprehensive service possible, extra programs
were introduced. The Arabic language program
produced five additional hours per week at 6.00 a.m.
Monday to Friday, while the Assyrian, Turkish and
Kurdish programs each produced one additional
hour per week. The Radio Resource Centres
provided a comprehensive list of useful web site
links to assist broadcasters with their coverage and
established an extensive reference collection.
As well as the crisis in the Middle East, SBS Radio
brought facts, detail and insight to other big events
and issues facing multilingual, multicultural Australia
during the year. These included the Bali bombings
and their implications, where a number of experts in
Australia and abroad were interviewed; the Canberra
bushfires, with many interviews conducted in the
language of selected fire victims; the outbreak
of the SARS virus and the Victorian and NSW State
Elections. In the latter, government and opposition
leaders were invited to news conferences at SBS
Radio to be cross-examined on their policies.
SBS Radio continued to provide comprehensive
and balanced coverage of a variety of other issues,
including asylum seekers, anti-war rallies in Australia
and abroad, detention centres, taxation, ageing,
housing, health and education.

34 | RADIO
Youth programming
SBS Radio's youth program, Alchemy, broadcasts
every evening on the FM frequencies in Sydney
and Melbourne and on the National Radio Network.
During the year, it further diversified its content
by establishing separate programming concepts
for each night. The new line-up includes Alchemy
International, a music-talk program broadcast on
Tuesday nights in which an international team of
young broadcasters explores new music from
around the globe and provides first-hand insights
into the cultural environments in which the music
was created. Each Wednesday, Alchemy Untitled,
exposes non-traditional art forms and the work of
young artists.
In November, Alchemy began broadcasting
overnight on Fridays and Saturdays, extending its
potential to reach wider audiences. The Friday night
shows feature music from around the world and
interviews with international acts, while the Saturday
night show is an up-beat music program featuring
Australia's finest 'turntablists'.
In 2002-03, Alchemy featured a variety of stories that
challenged common perceptions and offered different
perspectives. These included: the civil war in Aceh
through the eyes and music of an Indonesian punk
artist; a behaviour modification centre in Jamaica for
rampaging rich kids from the US; the repellent
qualities on young people of classical music played at
train stations; and lomography, an underground trend
in photography, which is redefining the meaning of
photographic art.
A major initiative was Alchemy's partnership with the
national youth festival NOISE and the joint presentation
of Sonic Allsorts, a competition that profiled young
creative artists who produce modern music in
languages other than English.
Alchemy joined the Womadelaide Festival,
presenting WoZone, an event that explored the
hybrid forms of modern world music. WoZone was
simulcast nationally on Alchemy. The young
broadcasters presented Alchemy live during outside
broadcasts at Sydney's Royal Easter Show and also
at Melbourne's Fringe Festival. Also in Melbourne, in
cooperation with the Australian Centre for the Moving
Image, Alchemy organized Skylab, transforming the
Federation Square Plaza into a digital world of live
cinema and music.
Youth forums, held in SBS Radio's Sydney and
Melbourne production centres, were attended by
60 young broadcasters who received special training
for the production of regular segments for Alchemy.
Sport
Major sporting events were covered during the year,
including the Commonwealth Games in Manchester,
Wimbledon, the Australian Open Tennis, the Australian
Grand Prix, the French Rugby team's Australian tour
and the Cricket World Cup matches in Zimbabwe.

RADIO ONLINE
All SBS Radio broadcasts can now be heard over the
Internet throughout the world. A joint effort between
New Media and Radio developed a system for the
computerised capture and storage of SBS Radio
programs for later listening on the web, using Real
Audio technology.
By the end of February, the Streaming Radio project
had captured all 68 SBS Radio languages in 72
program streams with 230 program refreshes per
week. Each program is stored for replay until
replaced by the next edition of the program. In the
case of twice-daily programs, both programs are
stored until superseded.
As well as the automatic replay of Radio programs
over the Internet, individual features and segments
are made available on the SBS website for longer
periods. Broadcasters load approximately 1,000
items per month.
RADIOATHONS
SBS Radio continued its fundraising with a number
of successful radioathons. More than 25 language
groups participated in radioathons and associated
fundraising and secured pledges of more than
$275,000 for community projects in Cambodia,
road building in Armenia, relief work in Iraq, cataract
treatment in Vietnam, cultural maintenance in Croatia,
flood relief in Sri Lanka and funding support to the
Refugee Council of Australia. Over the past six years,
SBS Radio has helped to raise almost $5.5 million for
a range of community development projects and
disaster relief work in Australia and overseas.
OUTSIDE BROADCASTING
RADIO | 35
During 2002-03, SBS Radio staged 85 outside
broadcasts around Australia. As well as using the
two outside broadcast units based in Sydney and
Melbourne, SBS Radio participated in a number of
festivals and celebrations interstate, including the
Royal Hobart Show, 'Queensland Week' celebrations
in Brisbane and the Adelaide Festival. A team from
Sydney also travelled to Young for the annual Cherry
Festival to promote SBS Radio in the region and to
discuss further expansion of the radio signal via the
self-help scheme.

36 | RADIO
SBS Radio Outside Broadcasts
JULY
Why Learn German?' forum, LaTrobe University, Melbourne
AUGUST
India Fair, Fairfield Showgrounds, Sydney
China/Australia Day, Darling Harbour, Sydney
Uruguayan Festival, Fairfield Showgrounds, Sydney
Polish Festival, Bankstown, Sydney
'Why Learn Korean, Indonesian and Chinese Languages?'
forum, LaTrobe University, Melbourne
Why Learn Japanese? forum, LaTrobe University, Melbourne
SEPTEMBER
'Why Learn Greek?' forum, LaTrobe University, Melbourne
Brazilian Festival, Darling Harbour, Sydney
Multicultural Children's Festival, Bankstown, Sydney
Eurofest, Frenchs Forest, Sydney
Viva La Gong, Wollongong, NSW
Lebanese Day Celebrations, Darling Harbour, Sydney
Multicultural Festival, Auburn, Sydney
Melbourne Fringe Festival, Fitzroy, Melbourne
Moon Lantern Festival, North Richmond, Melbourne
Royal Melbourne Show, Melbourne Showgrounds, Melbourne
OCTOBER
Khmer Ancestor Festival, at Khemaraingsaram Temple, Bonnyrigg, Sydney
Filipino Fiesta, Bankstown Paceway, Sydney
Enthronement of Bishop, Arabic Coptic Church, Sydney
Refugees' Week, Blacktown, Sydney
Royal Hobart Show, Glenorchy, Hobart
Hobart City Mall, Hobart
Salamanca Markets, Hobart
Turkish Australia Day, Broadmeadows, Melbourne
Oktoberfest, Melbourne Showgrounds, Melbourne
Sovereign Hill Rush for Gold Festival, Ballarat, Victoria
Lygon Street Festival, Carlton, Melbourne
Melbourne International Festival, Southbank, Melbourne
NOVEMBER
Fisher's Ghost, Campbelltown, NSW
Boorowa Street Shopping Centre, Young, NSW
Cherry Festival Fair, Carrington Park, Young, NSW
Wangaratta Jazz Festival, Wangaratta, Victoria
Port Philip Community Festival, East St Kilda, Melbourne
Australian Thai Festival, Prahran, Victoria
Beechworth Celtic Festival, Beechworth, Victoria
Hispanic Fiesta, Fitzroy, Victoria
Big West Festival - People's Day, Maribyrnong River, Victoria
Sacred Kingfisher Festival, CERES Community Environment Park, Victoria
DECEMBER
Commemoration marking the 70th anniversary of the famine in Ukraine, Canberra
FECCA Conference, Canberra
French Language School, Telopea, Canberra
City Walk, Canberra
DECEMBER CONT...
Sakyamuni Buddhist Temple, Canberra
Vietnamese Language School, Canberra
Filipino Musical Competition, Parramatta, NSW
Monsalvat National Poets Festival, Eltham, Victoria
Philippine Fiesta, Laverton, Victoria
Scandinavian Christmas Bazaar, Swedish Church, Toorak, Melbourne
JANUARY
Epiphany Festival, La Perouse, Sydney
Chinese New Year, Chinatown, Sydney
Australia Day Celebrations, Tumbalong Park, Darling Harbour, Sydney
Tamil Festival, Pendle Hill, Sydney
Vietnamese New Year Tet Festival, Buddhist Phuoc Hue Temple,
Wetherill Park, Sydney
Lunar New Year, Richmond, Melbourne
Vietnamese New Year Tet Festival, Docklands, Melbourne
Australia Day, Federation Square, Melbourne
Chinese New Year Festival and Flower Show, Box Hill, Melbourne
FEBRUARY
Vietnamese New Year, Warwick Farm, Sydney
Canberra Multicultural Festival, Citywalk, Canberra
Chinatown New Year Celebrations, Little Bourke Street, Melbourne
Sustainable Living Festival, Federation Square, Melbourne
Armenian Festival, Darling Harbour, Sydney
MARCH
Little Portugal Festival, Petersham, Sydney
Indo-Fijian Street Festival, Liverpool, Sydney
Greek Glendi Festival, Brighton Le Sands, Sydney
Indonesian Festival, Darling Harbour, Sydney
Womadelaide, Adelaide
'In One Voice' Jewish Festival, Caulfield Park, Melbourne
Federation Square Relocation, Federation Square, Melbourne
Glendi Festival, Lonsdale Street, Melbourne
Melbourne Food and Wine Festival, Federation Square, Melbourne
APRIL
Bengali Festival, Burwood, Sydney
Royal Easter Show, Homebush, Sydney
MAY
Chestnut Festival, Marconi Club, Sydney
Buddha's Birthday, Chinese Gardens, Darling Harbour, Sydney
Portuguese Province Festival, Marrickville, Sydney
JUNE
Italian National Day, Circular Quay, Sydney
Spanish Centre, Brisbane
Queen Street Mall, Brisbane
Italian Ball, Hilton Hotel, Brisbane
Queensland Day Celebrations, Parliament House, Brisbane
South Bank, Brisbane
Japan Day, Box Hill, Melbourne

RESCHEDULING
AND PROGRAM DEVELOPMENT
By year’s end, SBS Radio was poised to launch its
new program schedule, the first major re-allocation
since 1994. Based on the 2001 National Population
and Housing Census, the new schedule will introduce
one-hour programs for Malay, Somali, Amharic and
Nepalese speakers. All four communities had grown
significantly and had serious information and
education needs.
SBS Radio was forced to cease broadcasting four
other languages – Irish Gaelic, Scottish Gaelic, Welsh
and Belarusian – where the numbers of speakers in
Australia were now few and their information and
education needs less acute.
The changes followed one of the most extensive
consultations ever undertaken by an Australian media
organisation with its listening communities. The
project team met more than 1,000 representatives
from community organisations, umbrella bodies,
service agencies and political leaders nationwide.
The SBS Chairman, Carla Zampatti, the Managing
Director, Nigel Milan, and other Board directors joined
some of the consultations that were organised in all
the state and territory capitals in partnership with the
relevant ethnic or multicultural councils.
The new schedules correct some inequities by giving
one additional hour each to the Cantonese, Mandarin,
Hindi, Filipino and Arabic (Melbourne-only) language
communities. But because SBS Radio had no
additional airtime to accommodate increased hours
for these rapidly growing communities, Maltese,
Portuguese, Yiddish, Turkish (Melbourne-only) and
Hebrew were reduced by one hour each. Finnish lost
one of its two national programs.
RADIO | 37
In order to keep abreast of audience demands, SBS
Radio commenced a major review of programs to its
largest listening communities with a view to revitalising
program formats.
Programming support, provided by the Radio
Resource Centres in Sydney and Melbourne, included
comprehensive lists of Internet websites as well as
music, books, magazines and other multimedia
materials. Between them, the two centres loan
approximately 50,000 items each year.
AUDIENCE RESEARCH
By year’s end, SBS Radio was awaiting the results
of the next round of audience polls of its listening
communities; the first re-surveys in German, Spanish,
Maltese, Polish and Korean.
Since 1996, SBS Radio has commissioned McNair
Research, formerly Quadrant Research, to conduct 51
telephone surveys, involving 20,000 people. The
surveys are probably the most intensive and extensive
independent listening surveys conducted by any
broadcaster in Australia. They are conducted in
languages other than English with those households
where the languages under review are spoken. In
2001-02, SBS commenced re-surveying the major
language communities, enabling SBS to monitor the
effectiveness of improvements made to individual
programs.
Through its outside broadcasts, listener talkback
programs, and telephoned comments, SBS Radio
gains many valuable insights into the effectiveness
and relevance of its programs.

38 | RADIO
SPECIAL SERVICES
During the year, SBS Radio continued to provide
in-language community announcements and editorial
segments to promote the services of health and
disability agencies.
SBS Radio produces for broadcast the Homereach
multilingual information service segments that provide
key information to housebound people and their
carers. A special Homereach steering committee
consisting of relevant government and nongovernment
service providers select the content and
the target languages for the series. In 2002-03, the
Homereach series targeted 10 languages – Turkish,
Mandarin, Cantonese, Polish, Tongan, Arabic, Punjabi,
Indonesian, Italian and Maltese.
SBS Radio was also commissioned by the
Transcultural Mental Health Centre of NSW to produce
a series of information segments in nine languages –
Arabic, Cantonese, Mandarin, Vietnamese, Spanish,
Turkish, Hindi, Persian and Filipino. The series aired on
SBS Radio between November and December 2002.
NEW TECHNOLOGY
The biggest technological task for SBS Radio
was building new studios and associated technical
facilities at Federation Square. The new station
has access to four satellite dishes to receive news
broadcasts from overseas. The satellite dishes receive
signals from Optus B3, AsiaSat 2, Thaicom and
PanAmSat 2. Plans were finalised for a microwave link
to send program signals from the studios directly to
the FM transmitter site on Mount Dandenong.
The studios and teledubbing booths in Melbourne
have been installed with digital mixers and audio
recording, storing, editing and play-out are all done
digitally. A new digital switcher had been installed
to route output from the studios to the AM and
FM transmitters. The Sydney Station is now being
similarly equipped.
The operating system for the Netia digital audio server
was upgraded, and both the database software and
storage capacities of the servers expanded. Automatic
satellite broadcast recording into the Netia system is
being installed to record overnight feeds, and tests
have begun on a remote automatic dial-in recording
system which allows journalists to dial in and record
reports directly into the Netia system. In addition. new
telephone talkback systems using ISDN were installed
in both production centres.

RADIO TRANSMISSION
SBS directly operates 13 radio transmitters through
contracts with Broadcast Australia. The five-signal
network includes AM and FM services in Sydney and
Melbourne and the national signal services every state
and territory capital as well as several regional
centres. Self-help transmitters bring SBS Radio to
Young, Wagga Wagga and Bathurst.
AWARDS
SBS Radio’s first Walkley Award, which won the Best
Radio Feature Documentary or Broadcast Special
award, was presented to the Arabic language
program’s Ghassan Nakhoul for his documentary,
The Five Mysteries of SIEV X. It is the first Walkley
ever awarded for a documentary in a language other
than English.
Sydney Greek language broadcaster/journalist,
George Diamandoulis, received an award for the Best
Radio Report by a Greek journalist abroad for
a segment on the Greek youth program.
The National Newsroom’s Sacha Payne won the
prestigious John Douglas Pringle Award for a
proposal for a series of stories comparing Britain’s
treatment of refugees with Australia’s. As part of her
prize, Sacha was to travel to the United Kingdom to
research and collect material for her series.
RADIO | 39
Her colleague, Cathy Harper, won the Victoria Law
Foundation’s prize for the best report in the
multicultural media for her story on the legal
ramifications of Australia joining the war against Iraq.
Daniele Kemp, of the French language group, won
first prize at the 14th Grand Prix International De La
Radio Competition with her entry The Little History of
Laughter, while May Hu of the Mandarin language
group won the National Radio category of the Older
People Speak Out (OPSO) Awards. Broadcaster Maila
Taimre was awarded a White Star by the Estonian
Government for her services to the Estonian people.
SBS Radio was presented with an Award for
Excellence in Broadcasting and Reporting on Women’s
Issues in 2002 by the Ukrainian Women’s Association.
The Vietnamese language program received an award
from the Vietnamese Community in Australia (NSW
Chapter) for its outstanding service to the community.

40 | RADIO
Ayse Kemikoglu’s Turkish language
program is one of 67 non-English
language programs broadcast on
SBS Radio.
Michael Kenny is one of the SBS
Radio’s team of news journalists whose
job it is to compile updated news items,
features and analysis of national and
international news stories.
Senior Journalist, Ron Sutton, confers
with Turkish language broadcaster,
Ayse Kemikoglu. Each year, more
than 20,000 news stories are available
on the computerised network.
At the main desk of SBS Radio’s
newsroom, Senior Journalist, Jodee
Rogoff and her colleague, Michael Kenny,
discuss the day’s main stories. Instead of
a single bulletin, the newsrooms in
Sydney and Melbourne maintain a
continually updated news service.

SBS RADIO NEWS
AND CURRENT AFFAIRS
SBS Radio News is unlike other bureaus. It’s not
focused on compiling a five-minute bulletin each hour,
on the hour. Instead, it’s a service area for the 67
non-English languages that make up SBS Radio.
Seven days a week, 24 hours a day, SBS Radio news
– with bureaus in Sydney and Melbourne – continually
add and refresh national and international news items,
features, background information and other material
into a computerised network. It’s from here that the
individual language groups can choose those items
of interest to them and their listeners. In 2002-03, the
newsroom produced about 20,000 news stories as
well as an average 45 features per month.
The emphasis is on Australian news and major
overseas stories. It makes sense to provide a general
overview of national and international developments,
and to leave country-specific or local community
analysis to SBS Radio’s trained
broadcaster/journalists. After all, a Greek-speaking
broadcaster will have a better notion of the main
stories in Greece, and what would interest their
audience, than a journalist born and raised in
Australia.
Every language group is obligated to provide a
news bulletin in each of their one-hour programs,
although the length of the bulletin and the subject
matters covered are left to the discretion of the
program makers. Routinely, the language groups tend
to handle their own homeland and community news
unless the story is of general interest to all.
CONTINUES...
RADIO | 41
12:30
12:31 13:01 13:45

42 | RADIO
This frees up the newsroom to pursue its other major
obligation to language groups: background features
and analysis. These require much more time to
research, compile and write. The subjects can range
from an in-depth analysis of the latest news stories,
to the history of Australia or a country currently in
the headlines.
Over time, these features have secured a number
of diverse awards for SBS Radio News, ranging
from legal awards for explaining the legal issues
surrounding asylum seekers, to awards for promoting
understanding of conflict resolution.
For most SBS Radio listeners, English is not their
mother tongue and so the news bulletins and features
have to be written in clear and precise terms, free
of phrases or terminology in the Australian vernacular
that could confuse listeners. The obligation on the
Newsroom journalists is to get it right, and write it
clearly, every time.
Many of these features, as well as English language
news bulletins and updates, are presented twice daily
on the World View program. During 2002-03,
World View broadcast more than 1,800 reports on
international and national political developments as well
as economic and social matters and sporting events.
In June 2003, World View introduced a revamped
format, concentrating on multicultural features with
each hour-long program made up of roughly four
equal segments. Beginning with a bulletin of national
and international news, the follow-up features vary
each weekday.
Mondays include current affairs and reports from SBS
Radio’s interstate correspondents; international sports
coverage on Sportsview; and a news feature;
Tuesdays include news features and an exploration
into issues of cultural identity and mores called
What is...?;
Wednesdays include anniversary or special
commemoration features, conversations with a
notable author, and an Audio Postcard from SBS
Radio language broadcasters;
Thursday’s line up alternates from one week to
the next. Cultural Footprints is a fortnightly exploration
of the impact of migration on the immigrants and the
country. Every second week, a feature on a significant
moment in the history of Australian settlement is
broadcast. On other weeks, an English language
documentary from Radio Netherlands provides a
global perspective on immigration matters. A regular
feature, Distant Relations, is an on-air conversation
between non-English speaking residents in the city
and the country. A business analysis program is
another regular feature.
Fridays are devoted to reports from overseas
correspondents, a preview of major international
sporting events and a movie review segment with
SBS Television’s Margaret Pomeranz.

OVERVIEW
NEW MEDIA | 43
NEW MEDIA
SBS New Media delivered positive results across its three functions. Online audiences
increased, attracted by the range and sophistication of original program content,
interactive features and innovative enhancements. Diverse musical and artistic talent
was nurtured, particularly for young Australians. The IT infrastructure was strengthened
and Internet publishing tools improved and widely employed. And analogue and digital
transmission were extended on schedule.

44 | NEW MEDIA
SBS: ONLINE TO THE WORLD
WORLD NEWS
SBS's international news website is an all-media
production. It both reflects and extends the entire
news and current affairs output of the Corporation,
with continuous text updates of news stories by
dedicated online journalists, daily streaming video
bulletins, current audio features and stories,
multimedia archives and world weather information.
The site includes English translations of the main
news stories from nine contributing networks to SBS-
TV's global news program, WorldWatch; SBS Radio
features from the World View program; video and
transcripts from Dateline and Insight; and SBS World
News transcripts. As a convenient backgrounder to
the world news, an online search facility of the
current SBS World Guide (published in print each
year) provides a comprehensive collection of facts
and figures on all the countries of the world.
www.theworldnews.com.au
WORLD SOCCER
One of Australia's most comprehensive and
successful sports websites, the SBS soccer site
builds on SBS Television's long-standing reputation
for its unrivalled national and international soccer
coverage. The site has particularly strong crosspromotional
links to its television namesake, The
World Game. Viewer polls, competitions and
program highlights are regularly complemented
online with additional information and multimedia
content. Improvement of the website's technical
infrastructure, to service the growing online
audience, was a priority during the year.
www.theworldgame.com.au
WORLD CUISINE
Australia's ever increasing feast of international food
and wine, with a focus on local produce, provides
the theme for this website. It acts as a reservoir of
content from the long-running SBS TV series Food
Lovers' Guide to Australia and Wine Lovers' Guide
to Australia and A Fork in the Road. The site
continues to expand its extensive database of recipes,
food facts and feature articles. It has begun a series of
thematic content and original research that intensively
explores a single national cuisine every two months.
www.theworldfeast.com.au
WORLD ARTS
The Arts in Focus website provides a directory of arts
happenings around Australia, including exhibitions,
event listings and profiles of people in the arts as
well as details of all world arts programming from
SBS Television. The site also provides access to a
regular email newsletter.
www.sbs.com.au/artsinfocus )
MAJOR PROGRAM WEBSITES
The Movie Show website celebrated six years as
SBS's longest running program website with an everexpanding
repository of movie reviews, trailers, audio
interviews and features. Flagship current affairs
programs, Dateline and Insight were supported
online with downloadable transcripts and lively
discussion forums. The functionality of digital
publishing system within SBS has been improved
to the extent that sophisticated websites can be
routinely designed and produced to complement all
major productions such as Pizza, Life Support,
Subsonics and Mum's the Word which included
weekly live chat with program guests. Radio programs
are also supported online with the capacity to stream
audio in all 68 languages broadcast by SBS Radio.

PROGRAM SITES AND SERVICES
In November 2002, SBS New Media published the
13th and final edition of a weekly online news and
entertainment weekly magazine, TwentyFourSeven.
The online publication enjoyed a name and a
publishing life in parallel with the fictitious magazine
featured in the 13-part drama on SBS Television.
Each week, the topical issues driving the television
plot became the online cover stories, supplemented
with regular features, editorial pieces, readers' letters
and, to complete the interactive loop, a viewers' poll
on the direction of the plot for the following week's TV
episode. The series was an intensive and innovative
exercise in cross-platform production, crosspromotion
and interactivity.
SBS SERVICES ONLINE
SBS's Marketing services gained new online facilities.
An SBSin website, designed for media buyer and
advertising agency usage, provides comprehensive
information to facilitate sponsorship and advertising
sales. Central access points were also created for all
online merchandising, and for program sales activity
and enquiries.
During 2002-03, new internal online services were
introduced: SBS Independent implemented a
complex workflow tracking system to monitor the
progress of all projects from submission stage
through to commissioning, budgeting and
completion; and SBS Human Resources launched
the HR Kiosk, an online self-service information
system for SBS staff to access and use payroll and
leave information.
NEW MEDIA | 45
SBS YOUTH SITES
Whatever
The Whatever website is a multimedia warehouse of
new and diverse music, writing and interactive
features. It is one of many new media initiatives
dedicated to incubating emerging talent and
connecting with youthful audiences. The Whatever
site became the platform for launching the Whatever
Music project that showcased young, emerging,
Australian musicians. A series of live performances in
Melbourne, culminated in the release of a double CD
The Whatever Sessions with Universal Music in
March 2003. A second phase was launched in 2002-
03 and began with a national callout for young
musical talent to record in the SBS studios in
Melbourne and Sydney.
Cornerfold
This online monthly magazine offered Australian 'zine'
makers the opportunity to work with new media
designers on the production of original multimediarich
fiction, comics, photo essays, and memoirs. The
nine issues of Cornerfold had a different theme, and
all commissioned contributions were given a unique
new media design treatment using Flash animation
or Quicktime video. The magazine offered a
community forum for discussion between the
contributing artists and their audience.
Visit: www.sbs.com.au/ movieshow,
www.sbs.com.au/ pizza, www.sbs.com.au/ dateline,
www.sbs.com.au/ insight, www.sbs.com.au/ radio,
www.sbs.com.au/ sbsin, www.sbs.com.au/ sbsshop

46 | NEW MEDIA
YOUTH AUDIENCES
The South Park website is an example of the essential
online support and promotion that is regularly
required to complement television programs aimed
at a youth audience. The Alchemy website is targeted
at a similar youth audience, in this case young
listeners to SBS Radio's late night radio program,
Alchemy. Its mix of international music, talk, arts
and events is supported by the website's audience
feedback. It is also a platform for SBS's involvement
in annual Noise Festival projects.
Visit: www.sbs.com.au/whatever
www.sbs.com.au/cornerfold
www.sbs.com.au/alchemy
www.sbs.com.au/southpark
IN PRODUCTION
My Space is an Amazing Place
This collaborative project with the South Australian
Film Corporation was announced in April 2003. The
project will enhance the professional development
of nine new media practitioners in a production lab
in Adelaide over 20 weeks, resulting in a series of
innovative works for both television and the web.
Each work will be a personal tour of special spaces
– a town, suburb, street, room, head space – from
men, women and children around Australia. The
successful young participants will have a range of
skills including writing, directing, camera operating,
sound recording, photography, editing, animating,
sound mixing, composing, flash designing, flash
programming, web designing, web programming
and writing html. They will work collaboratively to
share knowledge skills and to explore new forms of
interactivity in story telling.
Animaterratica
The Animaterratica project will use a collection of folk
tales, sourced from Australia's ethnic communities,
as the inspiration for a series of 20 short and
stylistically diverse animations. A website will present
the animations, voiced both in English and the
original language, and will showcase the talents
of young, emerging animators, and multimedia and
games creators. The project began in early 2003 and
is the third major initiative in the SBS–Film Victoria New
Media Funding Accord. Animaterratica's engaging
multicultural stories will appeal to a wide television
audience and to online education audiences nationally
and internationally.
Visit: www.sbs.com.au/myspace,
www.sbs.com.au/animaterratica
INFORMATION SYSTEMS AND RESOURCES
The Resources Group of the New Media Division
responded to the IT needs of all users through a
team of business analysts and the Computer Help
Desk service. The Systems Group maintained the
SBS computing network and associated media
systems, and provided programming expertise
for digital publishing developments. After one year
of operation, the Division's formal project management
system had helped improve corporate efficiency.
Day-to-day IT operations were supplemented
by the management of more than 20 client-initiated
development projects. The major projects are
as follows:
New Technology in News and Current Affairs
New Media and Television staff extensively trialled
the introduction of non-linear editing to the newsroom.
The trial allows both New Media and newsroom staff
to gain experience with various systems, live at the
desktop. New Media staff and journalists also
worked together to test and select a suitable Satellite
News Gathering technology (SNG) for use in SBS.

New Systems for Media Production
New Media worked with SBS Radio management
and broadcasters to facilitate online audio streaming
of the 68 language radio programs. All programs are
now automatically streamed to the web. A tool was
designed for Radio Operations to control the
process in the event of schedule changes.
A new audio upload tool provides an efficient way for
stringers (casual reporters) to deliver inclusions to
radio programming from remote locations. This
facility was extended to assist with subtitling, and is
now used for the distribution of audio extracts of
movies or documentaries to external subtitlers for
translation.
The Pilat IBMS TV System went live in September
2002 to users in SBS Television's core business
areas – Program Puchasing, Programming,
Subtitling, Library and Publicity – as well as TV
Production, SBS Independent and Sport.
The relocation of SBS in Melbourne to Federation
Square required complex coordination between all
divisions. New Media relocated all computing
services on schedule over the course of one
weekend with no adverse impact on broadcast
activities.
SBS's digital multichannel, SBS Essential, combines
international news headlines, weather, and SBS
program information. In April, SBS commissioned
new computer applications to fully automate the
process for continuous updating of SBS Essential
content.
Information Management
A number of infrastructure projects were instituted to
meet the growth in Internet delivered services as well
as the demand for SBS-hosted websites. The
Computing Helpdesk was reorganised and handled
8,000 calls during the year.
In other developments: access was increased to the
Telemonitor Rating systems and ratings data was
made available to all staff via the SBS Intranet; the
Internet requisitioning capabilities of the Oracle
NEW MEDIA | 47
Financials system was expanded; and systems and
information security practices were improved.
Transmission services
The Transmission Services Group remained in
regular contact with the Department of Information
Technology and the Arts and other department and
industry stakeholders as part of its coordinated
financial and logistical management of SBS's
broadcast distribution networks.
A Managed Distribution Services Agreement was
signed with Optus. This provides satellite distribution
of our digital television service using Queensland
and National beams currently, with the addition of
South Australia and Western Australia beams in the
future. (For analogue, digital and self-help
transmission details see pages 26-27)
New Technology
In 2002-03, the Transmission Services Group
designed and commenced construction of a digital
television research and development facility. This
laboratory will allow SBS to investigate the potential
of interactive television on both free-to-air and pay
television platforms; explore options for SBS
retransmission over cable and satellite digital
networks; and examine innovative uses of digital
television technology. Using this facility, the single
frequency network capabilities of set-top boxes and
integrated digital televisions will be examined.
The Group engineered an interactive television
application for the Austar digital satellite service
involving The World Game television program and
content and design features from the program's
complementary website www.theworldgame.com.au.
The Group also worked with SBS Radio to develop a
low-power FM transmission facility for use by SBS
Radio's outside broadcast vans.

48 | NEW MEDIA
Vassil Malandris is responsible for the
production, filming and editing of the daily
World News Online bulletin that features
prominently on the SBS website.
It’s the job of Murray Cox to gather SBS’s many
sources of news – text, audio and video – and
compile concise bulletins for publication on the
World News website.
In the newsroom, Valerio Veo checks the script
he’s about to record for the latest edition of the
World News Online. Soon afterwards, it’s
uploaded on the SBS website.

THE WORLD NEWS ONLINE
www.theworldnews.com.au
The comprehensive world news website combines the
individual journalistic and technical resources of SBS
Television, SBS Radio and SBS Online to deliver a
unique cross-media news resource.
Concentrating on international news reports and
analysis, the World News website streams video and
audio news bulletins and current affairs features,
publishes regularly updated reports on breaking news,
and carries exclusive English language news
translations from nine overseas TV broadcasters as
well as access to multimedia archives, news
transcripts, and world weather information.
SBS Television's World News Online team and
journalists from SBS Radio deliver content to the site
through self-publishing tools developed by SBS New
Media.
To compile the four-minute World News Online video
bulletin, the small team of World News journalists
check the overnight 'wire' stories from Reuters,
Associated Press, Agence France Press, the
international press, and satellite video feeds from
major global networks and overseas broadcasters.
Once all available material is assessed, and a lead
'package' is chosen, a team member then writes the
audio scripts that accompany the on-screen vision.
Other sound 'grabs' and another short 'package' are
compiled and the items are edited at the new 'Intails'
facility in the newsroom. The online chief editor subs
the scripts and supervises the finished bulletin which
is then read to camera in the news room.
CONTINUES...
NEW MEDIA | 49
15:2515:50 16:00 16:20 16:45

50 | NEW MEDIA
After that, the finished product is delivered to New
Media for uploading to the SBS World News Online
website by 9.30 am.
The site is constantly updated to include the latest,
breaking news stories. Its particular strength is its
international outlook. The home page has been split
into six geographical categories: Europe, Africa,
Asia/Pacific, The Americas, the Middle East and
National. This last section, which covers the major
Australian news stories of the day, is supplied and
regularly updated by the SBS Radio newsroom.
It's a flexible structure designed by the SBS online
team to accommodate expanded coverage of major
news events. For example, the website inserted a
specific Iraq War site during the height of the conflict
when demand for immediate news updates was
greatest. The expanded volume of information – in
text, audio and video – lifted the number of 'hits' to
the site and the audience has been maintained.
For subscribers, a daily emailed copy of the News
Headlines is available, and the 'Your Say' click-through
invites audience feedback about current events.
Exclusive to the website are transcripts of the major
news stories carried by nine of SBS's television news
partners from around the globe. These daily bulletins
– beamed by satellite to SBS from Greece, Germany,
France, Spain, Russia, Italy, China, Indonesia and
Japan – are broadcast on the Network's WorldWatch
schedule. It's a unique service, offering a very
different perspective to international news
developments and, at the same time allowing
SBS to reach an even broader audience.
Online transcripts are also available of the daily SBS
World News program, as well as SBS's current
affairs programs, Dateline and Insight, providing an
archived reference outlet for these popular
programs. Video downloads of Dateline and Insight
are also provided. For additional, encyclopaedic
information about countries and world events, the
SBS website provides access to the comprehensive
850-page SBS World Guide.
Click onto the SBS Radio site and you can access
audio streaming of scores of features spoken in nine
of the major languages broadcast on SBS Radio –
Arabic, Cantonese, French, Germany, Indonesian,
Italian, Korean, Mandarin and Vietnamese.
Elsewhere, another click lets you scroll down a list of
all 68 languages broadcast by SBS Radio and
enables you to listen, whenever you choose, to the
latest hour-long broadcast of that particular program.
Audio features can also be downloaded from SBS
Radio's English language program, World View.

OVERVIEW
BUSINESS | 51
BUSINESS
Revenue from advertising, program sales, merchandising and language services
provided crucial additional funds to program making in 2002-03. Gross revenue
increased; a revised marketing strategy committed SBS to directly sell its programs on
the national and international marketplace; the merchandising catalogue grew rapidly;
and SBS's two specialist multilingual providers, SBS Language Services and SBS Radio
Sales and Marketing, secured new clients in Australia and abroad.

52 | BUSINESS
TELEVISION ADVERTISING AND
SPONSORSHIP
Gross revenue for Television Advertising and
Sponsorship in 2002-03 was $21.8 million, a 14%
increase over the previous year, excluding The
World Cup, despite a continuing downturn in the
advertising market.
This excellent result was due in part to SBS's retention
of key clients and the successful targeting of major
new accounts. Seven of the top 10 clients were the
same as last year – Toyota, Telstra, the Federal
Government, the New South Wales and Victorian
governments, Western Union and Mitsubishi. The
three new additions to the top listing were Coles Myer
Group, Vodafone and Lexus. The top 20 clients
accounted for 60% of Television revenue – a lower
percentage than in previous years, indicating the
achievement of a broader customer base. (See
Appendix 10 'SBS Television Sponsors' and Appendix
11 'SBS Television Advertisers')
During the year, SBS Marketing maintained its high
industry profile with a revamped SBS Credential
Presentation, including the latest research figures,
animated features and embedded audio-visual clips.
The online service, SBSin, which is specifically
designed for and restricted to advertising media
buyers, was augmented with new features and
continued to provide a sophisticated information source
to clients. The 24-page publication, What's On, also
provides a comprehensive monthly SBS program
guide to media buyers and selected advertising clients.
Young advertising executives and media buyers were
particularly attracted to programs such as Pizza, Life
Support, John Safran's Music Jamboree and Quads.
For the third successive year, SBS Marketing staged
its well-received information seminar, Strategy Force.
The daylong gathering, preceded by a keynote dinner
speech, attracted a wide range of people from the
advertising sector and other industries who listened
to six speakers from diverse industry and
professional backgrounds.
SBS Marketing also developed a unique advertising
market presentation drawn from the findings of
an SBS commissioned national survey into
multiculturalism. The 76-page report, Living Diversity –
Australia's Multicultural Future, found widespread
support for immigration, cultural diversity and
multiculturalism in Australia. Its analysis of five
language communities and a cross-section of
Indigenous Australians provided SBS Marketing
clients with valuable insights into the country's diverse
ethnic makeup.
LANGUAGE SERVICES
SBS's multilingual service, which specialises in more
than 60 languages for voice-overs, subtitling, renarration,
re-captioning, translations and typesetting for
print and web text, returned gross revenue exceeding
$1.5 million. Among the services provided were:
A 400,000-word translation – from English to French –
for a leading Australian software developer. Language
Services managed this project, involving 20 translators
and checkers, over a four month period.
Translation, re-voicing (narration and animated
characters), title and subtitle preparation for 52 children's
science programs for an international broadcaster.
Subtitling seven documentaries in simplified Chinese
for the fourth China Shanghai International Arts
Festival 2002.
Translation and typesetting in 20 languages, for print
and the web, for a government department.
A 30,000-word translation and typesetting assignment
from English to Chinese, for a global financial institution.
Subtitle preparation for the Oscar nominated film,
Hero, in three versions – English and traditional and
simplified Chinese
English subtitle preparation for Danny Deck Chair and
Swimming Upstream; French subtitle preparation for
Cracker Bag; and post production script and English
subtitles for DVD for Dirty Deeds.

PROGRAM SALES
The SBS Program Sales department manages the
sale of SBS programs, including some SBS
Independent productions, to television markets in
Australia and overseas.
During the year, in accordance with a revised
marketing strategy, SBS decided it would directly
sell its programs in the local and international
marketplace. In addition, producers with productions
sympathetic to SBS's Charter-driven programming
were offered the opportunity to be included in the SBS
program sales catalogue and to have SBS act as their
distributor. To date, SBS Program Sales is the sales
distributor for 17 individual producers.
The SBS Program Sales web-based catalogue of titles
www.sbs.com.au/programsales was launched in
November 2002. It has been promoted to an extensive
list of over 600 program buyers around the world. In
2002-03, this catalogue comprised 133 hours of
programming sourced from local production and SBS
Independent productions, primarily made up of
documentaries as well as lifestyle, travel, and comedy.
The SBS Program Sales department also manages
'non-theatrical' and 'home' video and DVD distribution,
stock footage sales and the sale of SBS English
language subtitles and closed captions. SBS Program
Sales increased its gross revenue to $757,773.
SBS Independent programs acquired by SBS
Program Sales for distribution were:
Birth Rites
Love & Anarchy – the Wild Wild World of Jaimie Leonarder
Doing Dimboola
The Habits of New Norcia
Indonesia: Art, Activism and Rock 'n Roll
Jane Elliott's Australian Eye
The Secret Side of Me
Seeking Asylum
Sixty Thousand Barrels
Tales from a Suitcase Series One
Into the Dark
Painting with Light in a Dark World
Non-Theatrical Sales
BUSINESS | 53
SBS Program Sales has sold SBS produced or
licensed programs for more than 10 years to the nontheatrical
market (schools, tertiary institutions including
universities and TAFE colleges, libraries and other
government and non-government institutions) in
Australia and New Zealand through its agent Marcom
Projects - www.marcom.com.au
The non-theatrical title releases in 2002-03 included:
Empires: Queen Victoria's Empire
Empires: Martin Luther
Empires: The Kingdom of David
Empires: Peter and Paul and the Christian Revolution
Food Lovers' Guide to Australia Series Three
Tales from a Suitcase – The Afghan Experience
A Fork in Africa

54 | BUSINESS
Home Video Sales
SBS Program Sales holds the distribution rights to a
number of SBS produced or broadcast programs
that are distributed under the SBS Video brand
through major retail outlets including Dymocks
bookstores, ABC Shops, ABC Centres, department
stores and independent video retailers and via SBS's
Online shop, www.sbs.com.au/sbsshop
Programs released to the home video market by
SBS Program Sales during the year were:
Empires: Islam
Empires: Martin Luther
Empires: Napoleon
Empires: Peter and Paul and The Christian Revolution
Empires: Queen Victoria's Empire
Empires: The Greeks
Empires: The Kingdom of David
Empires: The Roman Empire In 1st Century
Food Lovers' Guide To Australia Series 2 (re-release)
Food Lovers' Guide To Australia Series 3
The Celts
The Sea Kingdoms
SBS MERCHANDISING
SBS Merchandising is SBS's retail arm which has
developed a special relationship with the Dymocks
bookstore chain as SBS's retail partner. SBS continues
to build up its catalogue of program related, logolicensed
products such as books, CDs and VHS and
DVD videos that are sold nationwide through
Dymocks and other book, video and music retailers.
During the year, the revenue from SBS merchandise
increased by 87%.
SBS expanded its logo licensing relationships with a
number of book and music publishers including
Random House, Hardie Grant, Allen & Unwin,
Universal Music, BMG, Petrol Records and Madman
Entertainment whereby, for a fee, SBS licenses the
use of its logo on products that are either program
related or are sympathetic to the SBS Charter. In
2002-03, SBS logo licences were given to 14 books,
40 CDs and six videos.

SBS VIDEOS, BOOK AND CD CATALOGUE
In 2002-03, titles promoted or logo licensed by SBS
Merchandising included:
CDS
Africa: The Greatest Songs Ever
Argentina: The Greatest Songs Ever
Art Of Andreas Scholl, The
Art of Cecilia Bartoli, The
Autumn Leaves (Double)
Berlioz: The Damnation Of Faust (Double)
Blues: The Greatest Moments Ever
Brazil: The Greatest Songs Ever
Britannia: A Musical Odyssey (Double)
Café de Flore
Celts, The: A Musical Odyssey (Double)
Cetic Harmonies
Christmas Around The World
Classical; The Greatest Moments Ever
Cuba 2: The Greatest Songs Ever
Cuba: The Greatest Songs Ever
Dreaming (Double)
Four Seasons, The (4CD set)
France: The Greatest Songs Ever
Greece: The Greatest Songs Ever
Ireland: The Greatest Songs Ever
Italy: The Greatest Songs Ever
VIDEOS
A History Of Britain (DVD)
Animated Leunig (VHS & DVD)
Celts, The (VHS)
Empires: Islam (VHS)
Empires: Martin Luther (VHS)
Empires: Napoleon (VHS)
Empires: Peter & Paul & The Christian Revolution (VHS)
Empires: Queen Victoria's Empire
Empires: The Greeks (VHS)
Empires: The Kingdom of David
BOOKS
A History Of Britain
Culture Smart: China
Culture Smart: France
Culture Smart: Germany
Culture Smart: India
Culture Smart: Ireland
Jamaica: The Greatest Songs Ever
Karajan: The Definitive Collection (Double)
Latin: The Greatest Moments Ever
Mexico: The Greatest Songs Ever
Napoleon: A Musical Odyssey (Double)
New Year's Concert 2003 (Double)
Once Upon A Summertime (Double)
Opera: The Greatest Moments Ever
Passion: Music That Changed Our World (Double)
Portrait Of Kiri Te Kanawa, A (Double)
Portrait Of Sumi Jo, A (Double)
Queer As Folk: Music From The Original Series
Queer As Folk: The Second Season
Queer As Folk: The Third Season (Double)
Romans, The: A Musical Odyssey (Double)
Sacred Songs - Placido Domingo
SBS Whatever Sessions, The (Double)
Silver Moon (Double)
Spain: The Greatest Songs Ever
Under The Stars - Bryn Terfel & Renee Fleming
World Music From Celestial Harmonies (Double)
Utopia (Double)
BUSINESS | 55
Food Lovers' Guide To Australia Series 2 (VHS)
Food Lovers' Guide To Australia Series 3 (VHS)
Height Of Passion (DVD)
John Safran's Music Jamboree (DVD)
Quads (DVD)
Roman Empire In 1st Century, The (VHS)
Sea Kingdoms, The (VHS)
Tales from a Suitcase Series 2
Tales from a Suitcase: The Afghan Experience
Tonight (DVD)
Under The Stars – Bryn Terfel & Renee Fleming (VHS & DVD)
Culture Smart: Japan
SBS Atlas Of Languages
SBS Australian Almanac 2003
SBS Complete Encyclopaedia Of Soccer
SBS World Guide 10th Edition
Sea Kingdoms, The
Tour de France: The Illustrated Centenary History

56 | BUSINESS
RADIO SALES AND MARKETING
SBS Radio Sales and Marketing returned gross
revenue of almost $1.5 million in a difficult and
competitive advertising environment, particularly from
other non-English language radio stations.
The Melbourne Sales and Marketing office of SBS
Radio reported increased revenue in both the
government and the corporate sectors during the
year. It secured a key media sponsorship with
Australians Against Child Abuse for its campaign
'Every Child Is Important'. SBS Radio, as the exclusive
radio sponsor for the multicultural element of the
campaign, promoted key messages of the campaign
to the targeted Arabic and Chinese communities on
its national network. Another important partnership
was SBS Radio's sponsorship of the 1st International
Mental Health Development Conference that was held
in Melbourne.
Sydney Radio Sales and Marketing continued its
sponsorship of the Office of Fair Trading 'NSW
Consumer Protection Awards', which recognises
groups or individuals for their consumer protection
policies targeted at all Australians, including those
from ethnic and indigenous communities. Following
the implementation of a new strategic plan, SBS
Radio Sydney has attracted new bookings from
several major clients.
SBS Radio continued its media sponsorship of
Womadelaide 2003 and Sydney's Royal Easter Show.
Its sponsorship of the Greek, Italian and Spanish film
festivals raised the profile of particular broadcasters
through the screening of 30-second profiles and this
was complemented by the development of new
promotional material and merchandise. (See
Appendix 12 'SBS Radio Advertisers')
MULTILINGUAL SUBSCRIBER
TELEVISION LIMITED (MSTL)
MSTL, a wholly-owned subsidiary company of SBS,
maintained its 40% shareholding in PAN TV Ltd. The
other shareholders are Australian Capital Equity and
Australian Provincial Newspapers. PAN TV produces a
multilingual movie channel (the World Movies Channel)
which is sold throughout the year to Australian pay TV
operators Foxtel, Austar and Optus Vision.
MSTL's current corporate plan identifies three key
objectives. These relate to meeting the changing
needs of Australian audiences, good resources
management, and the need to continue to explore
business activities relevant to the MSTL charter. MSTL
continues to perform according to its objectives.

OVERVIEW
CORPORATION | 57
CORPORATION
SBS embraces good corporate governance and accountability in the running of the
Corporation. Internal mechanisms, including audits and comprehensive risk
management procedures, are reinforced by cross-divisional planning and strong
adherence to human resources policies and legislation. Externally, SBS provides
considered and strategic contributions to government decision-making, industry forums
and community events and consultations.

58 | CORPORATION
CORPORATE
GOVERNANCE FINANCE
Financial Results 2002-03
The Corporation and its controlled entity, Multilingual
Subscriber Television Ltd, finished the 2002-2003
financial year with a surplus of $1.388 million after
capital use charge (0.8 % of available resources).
Contributing to the surplus was a higher than
budgeted result in advertising.
The Corporation's total assets increased during the
financial year from $188.810 million to $196.644 million.
The majority of this increase related to non-financial
assets which increased from $106.722 million to
$118.322 million (mainly due to equipment purchases
relating to digital conversion and the move to Federation
Square, as well as an increase in inventories).
The bulk of the investment recorded at 30 June
2003 related to funds provided through the part sale
of Telstra for the analogue extension program.
The level of Equity Capital has increased from $46.199
million to $54.779 million. This increase reflected a
$8.580 million equity injection received in 2002-2003.
The bulk of this injection was for digital conversion.
SBS Accounting Manual
SBS's financial policies and procedures are
contained in the SBS Accounting Manual which is
widely distributed throughout the Corporation, both
in written form and on the Intranet. Updates occur
frequently throughout the year
Interest
Independent
Sources
Government
Appropriation
1%
23%
76%
GOVERNANCE
External and Internal Audit
The audit of SBS's annual financial statements is
carried out by the Australian National Audit Office
(ANAO). The ANAO gave an unqualified opinion on
the 2002-03 financial statements of the Corporation.
During the year, SBS participated in an ANAO
benchmarking study. This was on the Internal Audit
Function in Commonwealth Organisations.
The report included detailed information on the SBS
performance against the sampled population.
In general, SBS performed well against the benchmark
measures. SBS also participated in a benchmarking
study conducted by Comcover (an agency of the
Department of Finance and Administration) on Risk
Management Practices.
The Internal Audit program was conducted by Deloitte
Touche Tohmatsu on a contract basis. The company
performed audits in accordance with the audit plan
approved by the Audit and Finance Committee.
In all cases, the results were satisfactory with
recommendations for improvements to the control
environment brought to management's attention.
The audits conducted in 2002-03 were:
Program Purchasing and Inventory Management,
Digital Television Conversion Review, Television News
and Current Affairs, Television Sport, Corporate
Services, Human Resources, Information Technology
Security Review, Information Technology Governance
Review, Pay Television Contracts, Superannuation
Delegations Review and Risk Management.
Operating Systems Expenditure By Classification
Employees
Independent
Sources
Depreciation
Interest
37%
57%
5%
1%

Audit and Finance Committee
The SBS Audit and Finance Committee met four times
during the year and considered audits conducted by
both the Australian National Audit Office and the
internal auditors, Deloitte Touche Tohmatsu.
In addition to reviewing the findings and
recommendations of the audits conducted, the Audit
and Finance Committee considered and gave
direction on a wide range of issues during the year
including the approval of the annual internal audit
program, investment and financing activities, risk
management and discussion of the strategy for the
preparations for the financial statements audit.
The following is a list of Audit Committee attendees,
their position within SBS, and the number of
meetings they attended:
Mr Neville Roach
Deputy Chairman 4 of 4 meetings
Ms Jillian Broadbent
Board Member 4 of 4 meetings
Mr Ted Gregory
Board Member 3 of 4 meetings
Mr Nigel Milan
Managing Director 4 of 4 meetings
In addition, the internal auditors attended two meetings
of the SBS Board to present reports on their activities.
The external auditor attended one SBS Board meeting
to discuss the audit of the SBS financial statements
and the financial control environment.
Expediture By Classification 2002-03 2001-02
Interest
Depreciation
Suppliers
Employees
$20,000 $40,000 $60,000 $40,000 $100,000
Major Investing and Financing Activities
On 1 July 2003, SBS entered into a fully amortising
loan with the Commonwealth. The loan amount of $24
million has a loan period of 10 years and SBS will
make total annual payments of $3.2 million payable
quarterly in arrears.
In 1999-2000, SBS received $70 million from the
Government's Television Fund to meet the costs of
analogue transmission services to areas of Australia
with a population over 10,000 that did not have access
to the signal. Contracts are now in place for the roll
out of these services and funds that are not immediately
required have been invested.
SBS actively manages its finances. This involves
preparation of estimates for appropriation and equity
injection funding taking into account movements in
the inflation parameter applicable to SBS. Cash
holdings are monitored throughout the year and where
funds are not immediately required for operational
activities, investments are made. All investments have
been made in accordance with the investing
requirements of the Special Broadcasting Service
Act 1991 and the Commonwealth Authorities and
Companies Act 1997.
Fraud Control
CORPORATION | 59
During the year, the SBS Fraud Control Plan was
updated based on a fraud risk assessment
(conducted using the methodology outlined in the
Australian/New Zealand Standard (AS/NZS 4360:1999)
Risk Management). The Managing Director is satisfied
that SBS has in place appropriate fraud prevention,
detection, investigation, reporting and data collection
procedures and processes and that these comply
with the Commonwealth Fraud Control Guidelines.

60 | CORPORATION
Risk Management Plan
The Risk Management Plan was updated during the
year and identifies and addresses the management
of the major risks and opportunities facing the
Corporation. The goals behind Risk Management in
SBS are:
To provide an assurance that the organisation has
identified its highest-risk exposures and has taken
steps to properly manage these;
To ensure that SBS's business planning processes
include a focus on areas where risk management is
needed;
To ensure the integration of the various and many
risk control measures that SBS already has in place;
and
To be comprehensive and effective. The identification
of risks will allow for the redirection/focus of resources
on high risks.
Statement on governance
Elements of good corporate governance that are in
place at SBS include:
corporate planning; business planning; an audit and
finance committee; clear delegations of authority;
project (program) management; policies for statutory
compliance; codes of conduct and ethics; review
processes; budget information linked to all planning
processes; and regular monitoring and reporting to
the SBS Board.
Good corporate governance at SBS is also based
on an acceptance by staff that the highest standards
of integrity and ethical behaviour are expected of
them, as well as transparency and consistency in all
their actions.
E-commerce
In March 2003, SBS introduced its new Oracle
browser-based e-commerce module, iProcurement.
This enables online requisitions (from a catalogue of
supplies), and online approvals, purchase orders,
and receipting. This is a significant milestone in the
e-commerce project that SBS is undertaking. SBS is
one of four agencies selected (and funded) by The
National Office for the Information Economy (NOIE)
for this project, as part of the Government's initiatives
to promote e-commerce.
Indemnities and Insurance Premiums
For Officers
As part of its general insurance protection, SBS has
a Directors and Officers Liability Insurance Policy in
place. The cost of this policy for 2002-03 was $5,193
(GST excluded).
Ministerial Directions
SBS has been notified that the following general
policies of the Government apply to SBS: Competitive
Neutrality Arrangements and Cost Recovery by
Government Agencies.
PROCESSES AND PEOPLE
ABA investigations
In 2002-03, the Australian Broadcasting Authority
(ABA) investigated four complaints against SBS for
alleged breaches of its Codes of Practice. One case
remained outstanding at the end of the reporting
period. In all judgments the ABA found in favour of
SBS, except for one case in which SBS conceded a
breach for failing to provide a timely reply to the
complaint.
In one case, while finding in favour of SBS, the ABA
noted that the appropriateness of the SBS Code
relating to balance over time in news and current
affairs coverage could be further tested in a review
of the Code.

Freedom of Information
One outstanding request for information under the
Freedom of Information Act from June 2002 was
finalised in July 2003. The request was declined on
the basis that the material was commercial-inconfidence.
There were no new requests in 2002-03.
Access and equity
SBS believes all Australians should have access to
its multilingual and multicultural services and works
with the Government towards achieving this aim.
SBS has established mechanisms to ensure that all
people have access to its services regardless of
cultural or linguistic diversity. As an employer, SBS
encourages diversity in its workforce.
Workplace diversity
The SBS Diversity Program encourages workplace
diversity (gender, age, cultural and professional)
within the framework of merit selection. Statistical
reports are provided to the Board for monitoring
purposes.
SBS's Workpace Diversity Plan complies with the
Commonwealth Disability Strategy (see below) and
its employment policies, procedures and practices
meet the requirements of the Disability Discrimination
Act 1992. During 2002-03: there were no requests for
recruitment information in accessible formats; SBS
engaged consultants to assist with the reasonable
adjustment to the workplace of a number of
employees; training and development programs
accommodated the needs of staff with disabilities;
and SBS's regular induction program addressed the
issue of workplace diversity including disability. SBS
has grievance mechanisms, including access to
external bodies, to address concerns raised by staff.
SBS Human Resources policies have been reviewed
and are flexible to allow SBS to meet individual
employees' needs within the framework of SBS’s
business needs.
CORPORATION | 61
Commonwealth Disability Strategy
In 2002-03, SBS provided services in line with its role
as 'provider' under the Commonwealth Disability
Strategy (CDS).
SBS Radio continued to provide in-language
community announcement and editorial segments
to promote the services of health and disability
agencies. These messages, broadcast nationally
in 68 languages, ensured that essential information
reached Australia's linguistically diverse audiences.
SBS Radio continued to produce and air a series
of Homereach multilingual information service
segments, providing key information to housebound
people and their carers. A special Homereach
steering committee consisting of relevant government
and non-government service providers selected the
content and target languages for the series.
SBS Radio was also commissioned by the Transcultural
Mental Health Centre of NSW to produce a series of
information segments in 10 community languages,
which aired on SBS Radio between November and
December 2002.
SBS Television provided closed captioning for television
programs for people who are hearing impaired or deaf.
Captioning was provided for programs other than non-
English language programs and programs transmitted
during the hours of 6 p.m. and 10:30 p.m. Television
news and current affairs programs other than non-
English language programs transmitted outside these
hours were also captioned where practicable.

62 | CORPORATION
In compliance with W3C international accessibility
guidelines, SBS New Media has ensured that corporate
documents available from its website are provided
in both PDF and HTML versions and has continued to
increase the amount of SBS programming
available online.
Throughout the year, SBS Publicity provided a TTY
telephone service to ensure that people who are deaf
or hearing impaired have an additional avenue for
providing comment on SBS programming.
SBS is aware of the need to be informed about access
and equity issues relating to people with a disability
and, among other things, actively seeks the opinions
and guidance of one of its Community Advisory
Committee members who works as a Disability
Advocate with the Office of the Public Guardian.
In early 2003, SBS participated in industry discussions
about issues relating to disability and the media.
In addition to these measures, SBS Television
broadcast a number of programs consistent with its
Charter obligations and the aims of the
Commonwealth Disability Strategy. Among the
programs screened were: Quads, an animated series
using humour to explore the lives of people with
various disabilities; Uneasy Riders, a film about
disabled people fighting for the right to sex and love;
and the Subsonics music series included a segment
about intellectually disabled musicians. SBS
Independent commissioned Preservation, a 50-minute
drama written and directed by a profoundly deaf
person. The SBS produced eat carpet also included
programs about people with a disability, as did If
Only..., a series about regrets scheduled for broadcast
in October 2003.
Disability Discrimination Act 1992
In February 2003, SBS and other free-to-air
broadcasters settled complaints brought by several
deaf and hearing-impaired representative groups in
the Human Rights and Equal Opportunity Commission
(HREOC) under the Disability Discrimination Act.
These complaints concerned the amount of closed
captioning provided on Australian free-to-air television.
As part of the settlement, SBS agreed to increase
captioning levels to include a) 50% of programs
broadcast on its main SBS TV channel from 6 a.m. to
midnight by 31 December 2005; and b) 60% by 31
December 2007.
Due to SBS's funding constraints, it was agreed that
further increases in captioning to the level committed
by other free-to-air broadcasters (55% to 70%
respectively) were contingent on SBS receiving
increased funding under the Government's Triennial
Funding Agreement. As new funding was not provided
in the 2003-04 budget, SBS will continue to seek funds
to enable the extension of this service in the future.
Following the settlement, HREOC granted SBS and
other free-to-air broadcasters a comprehensive
exemption from the Disability Discrimination Act for
the next five years and has terminated the complaints.
Occupational Health and Safety
New Health and Safety representatives were elected
and trained in 2002-03. The OH&S Committee
oversaw a range of health and safety issues. There
was one occurrence involving three employees that
required the giving of notice under section 68 of the
Occupational Health and Safety (Commonwealth
Employment) Act 1991.

Certified Agreement
The SBS Certified Agreement 2002 was certified in
August 2002 and will remain in place for a three-year
period. The new Agreement reflects the business
needs of the output Divisions, and Radio and
Television representatives were involved in the
negotiations with the unions.
SBS has common employment conditions and HR
policies across the whole organisation to ensure
consistency of approach throughout SBS.
The Performance Management Program (PMP) was
amended in the new Certified Agreement, reflecting
the experience of the previous three years. PMP
outcomes are monitored and reports provided. The
PMP has proved effective in bringing about improved
performance.
Training
Television
SBS Television has a comprehensive and varied
training program for staff and also conducts an annual
journalism traineeship. In 2002-03, three young people
were chosen from more than 500 applicants to
undertake the one-year trainee course.
The trainees, who are based in the Sydney newsroom,
also spend one month each in the Canberra and
Melbourne bureaus as well as time with Dateline,
Insight and the World News Online team. Under a
mentor program, the trainees experience on-the-job
instruction from senior staff and further develop their
on-air skills with a professional presentation coach.
The traineeship begins with a month-long course in
journalism run by Fairfax newspapers (and thereafter
one day a week) in which ethics, media law and
shorthand, interviewing, researching and writing are
taught. The traineeships carry no promise of on-going
employment. However, the 2002 trainee is now a
staff member.
SBS staff likely to visit international trouble spots
undertake a three-day training course in risk awareness
and safety. Taught by ex-military personnel, the course
includes risk awareness, battlefield skills, kidnap
training, exposure to weapons effects and first aid.
CORPORATION | 63
In-house training for newsroom staff includes regular
legal workshops on issues such as defamation and
copyright. On-air staff are given presentation training
and workshops in specific skills, such as video
journalism, are regularly conducted.
TV Operations provided comprehensive training to a
media representative from East Timor, and SBS
Subtitling hosted, for extended periods, fellow
subtitlers from Germany and France.
Radio
SBS Radio Training designed and delivered new
training courses as part of its commitment to
improving programs. These included Building a Better
Format, Talkback, Short Program Packages and
Creating a Successful Outside Broadcast.
Radio staff continued to receive core broadcast
journalism training courses including Standards
and Ethics, Programming Guidelines and Codes
of Practice, Broadcast Law, Journalism, Interviewing
Skills, Field Reporting, Writing for Radio and Voice
Presentation, as well as Conflict Resolution and
Effective Communication in the Workplace. Media training
was also provided to a number of external clients,

64 | CORPORATION
Other SBS Radio training activities during the
year included:
Lunchtime seminars to support broadcasters in
covering the Iraq war and familiarisation courses on
the world's major religions.
Advanced training on the new Netia digital production
and presentation system, accessing audio on the
Internet and from other digital sound editing systems
as well as SBS's new radio talkback system.
Publication of all technical training material on the SBS
Intranet.
Familiarisation training for new studio and production
suites at SBS's Melbourne offices at Federation
Square.
Human Resources
HR continued to provide training to SBS managers
and supervisors on the corporation's HR policies and
procedures. It advised managers on appropriate
external training to meet individual needs and during
the year conducted courses on issues including
recruitment and induction, occupational health and
safety, the Performance Management Program, the
Privacy Act, and various computing applications.
SBS employees also attended external courses and a
number of staff have been supported through the SBS
Study Assistance policy to undertake external study.
SBS is a member of the AFC-sponsored Women in
Television network which conducted networking activities
during the year for women in the television industry.
INNOVATION
Several SBS Radio language programs, including
the Portuguese, Mandarin and German, provide
hundreds of their listeners with an additional service:
a weekly emailed newsletter.
The Portuguese newsletter reaches members of the
Portuguese, Brazilian and East Timorese communities
in Australia as well as clubs, associations, soccer
teams, embassies, consulates, artists and other media
organisations. The email advises listeners of
forthcoming program highlights and events as well
as information about Online access.
The Mandarin 'E-Magazine' has more than 500
subscribers, including Chinese language media. The
magazine includes program highlights, with links to
audio reports and SBS Radio's Mandarin language
website. Profiles of the broadcasters, scripts of
popular program segments, and other background
information are also provided.
In the wake of the 11 September 2001 attacks, and
in response to anti-Muslim sentiment, SBS Radio
Training organised a series of lunchtime seminars on
Hinduism, Buddhism, Islam, Christianity, Aboriginal
Spirituality, Judaism and Buddhism/Taoism. The
seminars were designed to give staff a greater
understanding of the world's religions. They culminated
in a multi-faith gathering of more than 700 people at
Melbourne Town Hall on 11 September 2002, during
which 10 speakers, representing different religions,
discussed the role of faith in building a harmonious
multicultural society.
SBS staff profile
Male Female
Exec/Policy 5 8
Radio 157 145
Television 233 213
New Media 22 22
Cross-Div 29 21
Marketing 7 10

Relocation to Federation Square
In March, all SBS operations in Melbourne – Radio,
Television, New Media, Marketing and SBS
Independent – relocated to new premises at
Federation Square.
The new facilities include digital broadcast radio
studios, a music recording studio, a television studio
and associated editing and post-production facilities
on two levels of the Alfred Deakin building.
A multimedia studio is also located on the ground
floor of the building, offering the general public the
opportunity to view programs being produced.
The technical fit-out of the premises was undertaken
in-house, through the efforts of the SBS's radio and
television engineering units. This was followed by the
weekend relocation from the former premises in
Melbourne's Ballet Centre and involved more than 200
SBS staff and contractors. By the start of the following
week, programs were being broadcast from the new
digital facility.
GOVERNMENT RELATIONS
Election Coverage
In accordance with SBS's guidelines on the Coverage
of Elections and Referenda, free air time on SBS Radio
was offered to the qualifying political parties during the
New South Wales State election campaign period
(February 28 to March 19). The eligible parties were
the Australian Labor Party, the Liberal Party of Australia
and the National Party of Australia.
The offer of free air time was accepted by the Labor
Party only, and announcements, including recorded
statements and policy speeches, were subsequently
broadcast in accordance with the guidelines.
Government
Regular senior-level contact was maintained
throughout the year with relevant ministers and
ministerial offices, the Department of Communications,
Information Technology and the Arts, the Department
of Finance, Treasury and the Department of Immigration
and Multicultural and Indigenous Affairs. SBS
representatives had high-level contact with
CORPORATION | 65
government and other corporate bodies, particularly in
relation to major broadcasting policy developments,
digital television policy, media ownership, and the SBS
Triennial Funding application. Submissions made
during the year included:
Optus / Foxtel Content Sharing Agreement
SBS wrote to the Australian Competition and Consumer
Commission (ACCC) regarding the draft undertakings
made under 87B of the Trade Practices Act 1974,
relating to the proposed content sharing agreement
between Pay TV channel providers Foxtel, Optus,
Austar and Telstra.
While broadly supportive of any investment increasing
the diversity of media and access to media, SBS
expressed concern that the undertakings did not
include adequate provisions to ensure the retransmission
of SBS's digital services in appropriate positions on
Pay TV digital networks. SBS was also concerned that
new Pay TV industry arrangements could harm SBS's
overseas program purchasing activities.
In November, the ACCC announced it would
conditionally approve the content sharing agreement
and in December Foxtel programming became
available to Optus customers. At June 2003, SBS was
involved in ongoing commercial discussions with Foxtel
to secure the retransmission of SBS digital channels.
National Television Conversion Amendment
Scheme 2002
SBS provided comment to the Australian Broadcasting
Authority (ABA) review of the National Television
Conversion Scheme established to assist the transfer
of analogue television signals to digital. SBS's
submission expressed concern that the proposed
amendments to the regulations unnecessarily
differentiated between national and commercial
broadcasters in relation to requirements to broadcast
High Definition Television in remote areas and flexibility
of multi-channel service delivery options.

66 | CORPORATION
Review of Australian Content
on Subscription Television
SBS contributed to the Australian Broadcasting
Authority review examining whether the current
requirements for Australian and New Zealand content
on subscription TV were operating effectively in order
to ensure that new and increased opportunities
existed for the Australian drama production industry.
In regard to drama, SBS supported the existing annual
expenditure quota system for contributions from
subscription TV providers, which facilitates production
opportunities from new and independent filmmakers
from culturally diverse backgrounds.
SBS also supported the extension of the expenditure
quota system to Australian and New Zealand
documentary content, which would increase SBS's
capacity to create new, innovative works in partnership
with subscription TV providers.
Therapeutic Goods Amendment Bill (No.2) 2002
As part of a series of measures detailed in a
Government reform package, the Federal Department
of Health and Aged Care conducted the Therapeutic
Products Advertising Review, with a view to updating
the existing National Coordination Committee for
Therapeutic Goods (NCCTG) advertising code.
The review covered the vetting of advertisements
and responsibility for dealing with complaints about
advertisements of non-medical products.
Where previously only advertisers were liable, the report
recommended changes that would make broadcasters
liable for advertisements. Following release of the
draft report of the review, SBS, FACTS, CRA and
Fairfax make a joint submission to the Therapeutic
Goods Administration. The submission supported the
retention of current pre-approval and complaints
handling processes under which the advertisers, rather
than the broadcasters, are primarily responsible for
advertising content.
Review of the roles of the ABA and the ACA
The Department of Communications, Information
Technology and the Arts conducted a review of the
roles of the Australian Broadcasting Authority (ABA)
and the Australian Communications Authority (ACA).
The review focused on what would be the most
effective future arrangements for the management of
broadcasting and telecommunications spectrum. The
discussion paper released sought comment on a
number of options that ranged from merging the ABA
and the ACA, to retaining both bodies, but merging a
number of their functions.
SBS made a submission to the review supporting the
existing arrangement for spectrum management for
free-to-air broadcasting services. It argued that the
existing system worked effectively, preserving both the
social and cultural policy objectives of broadcasting,
and serving the interests of the Australian public.
Community Television Sector
In August 2002, The Department of Communications,
Information Technology and the Arts invited comments
on proposed legislative changes to licensing
arrangements for Community Television (CTV) and
related community broadcasting issues.
SBS made a submission opposing any increase in
advertising and sponsorship time for CTV broadcasters.
In response to advice from the Department that
advertising would not be permitted for CTV but that
sponsorship time would be increased from five minutes
to seven minutes per hour, SBS wrote to the Minister
in October outlining concerns that the proposed
changes relating to sponsorship time for CTV would
be detrimental to SBS. The definition of sponsorship
for community broadcasters, as set out in the BSA, is
broad enough (from a market perspective) to include
what are effectively advertisements.
On 15 November, the Government passed the
Broadcasting Legislation Amendment Act (No.2) 2002
increasing sponsorship time for the CTV sector.

ASIO terrorism bill
ASIO Legislation Amendment (Terrorism) Bill 2002
[No.2], amending the ASIO Act 1979 to strengthen
ASIO's counter-terrorism powers, was referred to the
Senate Legal and Constitutional Committee for Inquiry
and Report by 3 December 2002.
Of key concern for media organisations were
provisions that:
(1) provided for the arrest and detention of journalists
with respect to information they may have on terrorists
and terrorist activity; and
(2) criminalised communication by journalists not only
with detainees, but with their families and lawyers.
SBS, along with other media organisations, made a
submission to the Inquiry suggesting a qualified
privilege for journalists to address point (1) and urging
the deletion of the restrictive provisions in (2).
Following the Inquiry, the ASIO Legislation Amendment
(Terrorism) Bill 2002 [No.2] was reintroduced in
Parliament with some amendments addressing the
issues raised in media industry submissions.
For media organisations there remained, however,
serious concerns with the Bill. Principally, these
concerned conditions under which individuals
(including journalists) could be detained. The provisions
enabled detainees to be held incommunicado and
denied access to legal representatives for up to 48 hours.
In addition, the Bill: reversed the burden of proof for
suspected information holders, and made it an offence,
subject to up to five years' imprisonment, for a person
not to appear for questioning as required by a warrant,
or to decline to give information or produce a record
as required.
CORPORATION | 67
In early May, SBS joined with other media
organisations to advise of these concerns and
suggest improvements to the Bill. Following further
amendments, the ASIO Legislation Amendment
(Terrorism) Bill 2002 [No.2] Bill was reintroduced in the
Senate on 12 June and passed on 26 June 2003.
Provisions reversing the burden of proof when people
are detained and questioned about information that
may or may not be in their possession remain, as do
jail terms for persons who decline to give or produce
information.
Report on surveillance and listening
devices law reform
The New South Wales Law Reform Commission called
for submissions regarding its Interim Surveillance
Report, proposing the introduction of new legislation
to regulate surveillance in NSW.
SBS and other media organisations were concerned by
changes recommended in the Report to laws covering
collection of camera footage and sound recordings.
The concerns principally regarded restrictions on free
speech and the impact the recommendations would
have on investigative journalism, including criminalising
acceptable newsgathering practices.
SBS made a submission in May 2003 opposing the
Commission's recommendations. SBS believed that
the recommendations would have an unnecessarily
onerous impact on its operations, inhibiting investigations
of public importance. The Commission is expected
to table the final report in Parliament towards the
end of 2003.

68 | CORPORATION
Inquiry into Section 69 of the Evidence Act
SBS made a submission to the South Australian
Legislative Review Committee Inquiry into publication
of names of accused persons who are subsequently
not convicted or not found guilty.
Along with other media organisations, SBS expressed
concern that a possible change of law could make it
illegal for the media to identify or report the name of
people accused of crimes in South Australia until they
are convicted. SBS opposed such changes in the
interests of maintaining the critical role of the media
in ensuring transparency in the administration of
open justice.
New directions for the film, TV and new media
industries in the Northern Territory
SBS responded to the Northern Territory Department
of Business, Industry and Resource Development
Inquiry into new directions for film, television and new
media industries.
In its submission, SBS recognised the value of
collaborations with state governments in developing
avenues for makers of new and diverse film, television
and new media works. In particular, SBS recognised
the unique contribution of the Northern Territory
landscape and population to Australian cultural life,
and the enormous scope for ongoing industry
development through the establishment of a proposed
Northern Territory Office of Film, Television and
New Media.
Through its commissioning arm, SBS Independent, SBS
offered support to establishing new co-productions and
collaborations with the Northern Territory government
that increase community participation, demonstrate
economic benefits and make use of the Territory's
diverse creative resources.
Triennial funding
SBS presented its Triennial Funding Submission for
the period 2003-06 to the Federal Government. The
submission detailed SBS's achievements over the last
triennium and future challenges. It identified the funding
amount SBS believed was necessary to maintain its
base activities, respond to these challenges, and better
fulfil its Charter obligations over the three-year period.
In order to maintain its current services, SBS sought
a modest increase in funding. In addition, funding was
sought for a number of new initiatives, including
expanding digital multi-channelling, in order to secure
SBS's position in an increasingly fragmented media
environment and to meet increased audience demand
for SBS services. The submission highlighted SBS's
continued role as a force for social cohesion, a
facilitator of new broadcasting technology, and
a driver of digital take up.
Two components of the request were funded in the
2003-04 budget:
1) A continuation of the funding supplement received
during the 2000-03 triennium for the purchase of
overseas programs. With this funding, SBS can
maintain viable levels of quality overseas programs, as
well as consolidate and build on audience growth and
optimise opportunities for revenue.
2) The requirement for SBS to continue finding
operational efficiencies under the application of the
'efficiency dividend' was removed. This recognised
SBS's continued efficient operation in light of the
reduction in base funding over two triennia against an
increased cost base.
A full summary of the SBS Triennial Funding
Submission is available at
http://sbs.com.au/media/2895Triennial.doc

Environmental Protection and Biodiversity
Conservation Act 1999
The effect of SBS's activities on the environment is
limited to the use of natural resources, including
energy and the associated production of waste.
SBS reduces the impact of its activities on the
environment through a number of means, including
the promotion of recycling. This year, in addition to
long standing programs for recycling paper, cardboard,
glass and aluminium beverage containers and printer
cartridges, SBS began recycling fluorescent lighting
tubes and returning old mobile phones and batteries
for recycling through the 'Phones 4 Planet Ark' initiative.
SBS also supports the use of recycled products
including paper and washroom supplies, where these
products are equivalent in terms of value and suitability
to products made from virgin materials.
Two initiatives to reduce the use of water within SBS's
Sydney premises were introduced in 2002-03 and the
results are the subject of ongoing evaluation. Existing
initiatives to reduce the building's energy consumption
were augmented with an improved lighting control
system and the introduction of energy saving 'light eco'
units that improve the efficiency of general office
fluorescent lighting. An energy review of SBS's new
Melbourne premises at Federation Square is scheduled
in 2004.
COMMUNITY RELATIONS
CORPORATION | 69
This year, SBS conducted the most extensive
community consultations in its history. They preceded
the launch of SBS Radio's new program schedule and
involved the Board, the Managing Director, the Head
of SBS Radio and senior managers. All state and
territory capitals were visited and more than 1,000
consultations were conducted with community
leaders and interested parties.
In addition to these special functions, the Board, senior
management, broadcasters and program makers
continued their frequent and wide-ranging consultations
about SBS initiatives and program and policy
developments. Individual language communities
invited to meet with managers and broadcasters
in Sydney and Melbourne to discuss programming
included: French, German, Greek, Cantonese, Turkish,
Mandarin, Thai, Kannada, Croatian, Hindi, Urdu
and Vietnamese.
SBS Radio maintained its reputation for having one of
the closest listener relationships of any broadcaster in
Australia. During the year, SBS Radio management
and staff either hosted or attended a record 729
community, public and industry functions. SBS Radio
also conducted 85 outside broadcasts throughout
Australia and held 25 radioathons which raised more
than a quarter of a million dollars for relief aid and
community projects in Australia and overseas. In
December, SBS Radio won the inaugural Award for
Excellence from the Federation of Ethnic Communities
Councils of Australia (FECCA) at its annual conference
in Canberra.

70 | CORPORATION
In March, the Minister for Communications, Information
Technology and the Arts, Senator Richard Alston, and
Victoria's Premier, Steve Bracks, officially opened SBS's
new Melbourne premises at Federation Square. The
relocation was marked by a week of cultural, artistic
and broadcast events. These included a drumming
festival with hundreds of participants representing more
than 20 cultures; a citizenship ceremony officiated by
the Minister for Citizenship and Multicultural Affairs,
Gary Hardgrave; a presentation by 1,000 choristers
from 25 ethnic backgrounds; and a 'Food on Film'
festival involving SBS Independent and the Australian
Centre for the Moving Image.
Running in conjunction with the opening celebrations
was the SBS Federation Square Art Award, which
attracted over100 entries from artists from more than
25 ethnic backgrounds.
COMMUNITY ADVISORY COMMITTEE
During the year, the Community Advisory Committee
(Appendix 13) met three times and had a separate
meeting with the Board in February.
Four Committee members retired in 2002-03. In May
2003, the SBS Board extended the terms of three
members for a further two years and appointed two
new members to the Committee, their terms beginning
in the second half of 2003.
Key SBS staff from all divisions updated Committee
members about the work of SBS. The Committee was
consulted on aspects of SBS work including the Radio
rescheduling process, community awareness of digital
television, SBS Frequently Asked Questions, Federation
Square launch projects and SBS New Media's
Whatever and Antimaterratica initiatives. The
Committee also provided ideas to help SBS increase
its engagement with the Australian community.
In continuing its work on SBS research projects, the
Committee held discussions about the possible
community implications for SBS arising from the
published findings of the SBS-commissioned research
survey Living Diversity: Australia's Multicultural Future.
The Committee previewed several SBS programs,
including documentaries and dramas commissioned
by SBS Independent, and provided feedback to SBS
managers and programming staff.
AUDIENCE FEEDBACK
Incorporating industry and community feedback
received through an 18-month review process, SBS
released its revised Codes of Practice in February
2003. The SBS Codes of Practice outline SBS's
programming obligations under its Charter and
include the process whereby audiences can lodge
complaints about SBS programming. (Audience
feedback statistics are itemised on page 26.
Promotions and partnerships
SBS Radio was an official media sponsor of
Womadelaide 2003, continued its sponsorship
of Sydney's Royal Easter Show and sponsored
a number of film festivals including Greek, Italian
and Spanish and the Sydney Film Festival.
SBS Radio also was a sponsor of a number of
commonwealth and state government initiatives
including the Australian of the Year Awards and the
NSW Consumer Protection Awards and developed
strong relationships with a number of arts and
sporting organisations such as the AFL and the
Australian Museum.
RESEARCH
Living Diversity: Australia's
Multicultural Future
In November 2002, SBS published the results of a
major research project on trends in multiculturalism
and the role of SBS. Living Diversity: Australia's
Multicultural Future identified and examined trends in
multicultural Australia. SBS has used the findings to
inform programming strategies and corporate
planning and to revise some marketing campaigns.
The Living Diversity research was commission
by the SBS Board to ensure that SBS remained
a key player in Australia's changing media and
cultural environment.

SBS engaged Professor Ien Ang (Director of the
Centre for Cultural Research at the University of
Western Sydney), Associate Professor Jeffrey Brand
(Co-director of the Centre for New Media Research
and Education at Bond University), Dr Greg Noble
(Researcher at the Centre for Cultural Research) and
Dr Derek Wilding (Director of the Communications
Law Centre) to produce the report on behalf of SBS.
The research, conducted in April 2002, was based on
telephone surveys of five cultural groups, plus a
national sample representing the broader Australian
population. It also included results of qualitative
surveys conducted within Australia's indigenous
communities.
The report identified an Australian population in which
cultural diversity and cross-cultural intermixing is
increasingly part of mainstream experience. Rather
than simply tolerating or accepting diversity, the report
found Australians actually 'living' diversity. The report's
findings received wide media coverage at the time of
release, and have since been presented at a number
of industry and academic forums.
SBS and Australian Cultural Democracy
In May 2003, SBS, in collaboration with academics
from the University of New South Wales and the
University of Western Sydney, submitted an
application to the Australian Research Council for the
funding of a project titled, The Special Broadcasting
Service and Australian Cultural Democracy: Evolution,
Uses and Innovation.
Never before has SBS's unique role in deepening
Australian democracy been explored and documented
in detail. In combining industry and academic
expertise, the three-year project proposed to illustrate
SBS as an international benchmark for public
broadcasting and to provide valuable insights into the
role of media and cultural organisations in Australian
democracy. If the application is successful, the project
will begin in January 2004.
CORPORATION | 71
Interactive Television Audience
Research Laboratory
During the year, SBS gave its backing to the proposed
establishment of Australia's first public Interactive
Television Audience Research Laboratory through the
Interactive Television Research Institute at Murdoch
University. In 2002-03, the Institute was awarded
funding for the project from the Australian Research
Council and commenced construction of the facility.
When complete, the laboratory will be capable of
testing and evaluating a diverse range of interactive
television applications and will allow broadcasters to
access comprehensive research on the kinds of
products and services best suited to the interactive
television environment.
SBS RADIO & TELEVISION YOUTH
ORCHESTRA
The SBS Radio and Television Youth Orchestra is a
non-profit company supported by SBS. It provides
opportunities for talented young Australian musicians
from a diverse range of cultural backgrounds to
experience a sophisticated and challenging program
of classical musical performance. The Orchestra was
invited to France and Italy in 2002 to participate in
festivals in those countries.
During the year, the orchestra performed at a number
of venues, including the Sydney Town Hall and
the Sydney Opera House. Programs featuring the
Orchestra and broadcast by SBS Television in 2002-03
included: A Meeting in the Middle; James Morrison
and Judy Bailey; The Russian Enigma; Young
Persons' Guide to the Orchestra; Prodigies (two
episodes); Bridge Between Two Islands; Dvorak's
Te Deum; and A Hat Trick of Haydn.

72 | CORPORATION
CORPORATE AND
INTERNATIONAL RELATIONS
Industry Participation
SBS contributed directly to industry forums in
the developing fields of digital television and digital
radio, standards setting, and the development
of operational practices, and liaised with both
SBS involvement with other industry forums includes:
Asia-Pacific Broadcasting Union (ABU)
Australian Broadcasting Authority (ABA)
Australian Communications Information Forum
Australian Telecommunications Users Group (ATUG)
Broadcasting Industry Technical Advisory Group (BITAG)
Commercial Radio Australia (CRA)
Community Broadcasting Association of Australia (CBAA)
Digital Radio Advisory Committee (DRAC)
Digital Television Standards Selection Committee
SBS memberships:
SBS is a full member of the Asia-Pacific Broadcasting
Union (ABU).
SBS is a member of the Commonwealth Broadcasting
Association (CBA); the Digital Broadcasting Australia (DBA);
SBS was represented at the following conferences and
seminars:
Australian Broadcasting Authority conference (Canberra)
Communications Research Forum (Canberra)
FECCA Conference (Canberra)
39th Asia-Pacific Broadcasting Union Annual General Meeting
(Tokyo)
The Pay Television and Radio Industry Conference (Sydney)
Regular meetings of the Commonwealth Heads of Cultural
Organisations (Canberra)
Communications Law Centre Classification Seminar (Sydney)
government agencies and equipment manufacturers/
suppliers in regard to digital television receivers. SBS
also chaired a number of industry forums
and committees.
European Broadcasting Union (EBU)
International Institute of Communications (ICC)
International Telecommunications Union (ITU-R)
National Ethnic and Multicultural Broadcasters Council (NEMBC)
Public Broadcasters International
Remote Area Broadcasting Services (RABS)
SMA's Radio Communication Consultative Council (RCC)
Standards Australia (SA)
WorldDab Forum
and the DTV Strategy Group and sub-committees.
SBS is an associate member of Commercial Television
Australia (CTVA).
Network Insight Conference: Spectrum Regulation and changes
to the ABA and ACA (Sydney)
Australian Broadcasting Summit: Creating Australia's digital
environment for TV & Radio (Sydney)
Conference on Human Rights Education (Canberra)
In-Between1.5 Generation Viet-Aust' seminar (Sydney)
Diversity and Tolerance Conference (Sydney)
Asian Knowledge in a Multicultural Australia Symposium
(Canberra)
ACTU International Women's Conference (Melbourne)

International Relations
During the year, the Managing Director met the
ambassadors of Italy, Germany, Turkey, Austria, the
European Union and the consuls general of Britain,
Canada and South Korea.
Among the many overseas delegations and dignitaries
to visit SBS Radio were the Prime Minister of Malta;
the Danish and East Timor ambassadors; and
delegations from China, Croatia and Taiwan.
CORPORATION | 73
Television managers attended film and television
festivals and seminars in France, Italy, Greece, Britain,
Denmark, Germany, Iran and the Netherlands. SBS
attended the Asia-Pacific Broadcasting Union
Conference in Tokyo and visited the Hangzhou radio
and television station in China
SBS maintains mutual cooperation agreements with:
Asia Television Ltd (ATV) Hong Kong
France Télévision France
China Central Television (CCTV) China
Deutsche Welle (DW) Germany
Duna Televízió (DTV) Hungary
Elliniki Radiophonia Tileorassi (ERT) Greece
International Broadcast Bureau (IBB) USA
MIST Telekompania (MIST) Ukraine
Nippon Hoso Kyokai (NHK) Japan
NTV Telekompania (NTV) Russia
People's Television Network (PTV) Philippines
Polsat Telewizja SA Poland
Public Broadcasting Services (PBS) Malta
Radiotelevisione Italiana (RAI) Italy
Radio Televisión Española (RTVE) Spain
Satellite Communications for Learning (SCOLA) USA
Televisi Republik Indonesia (TVRI) Indonesia
Televisión Nacional de Chile (TVN) Chile
Zweites Deutsches Fernsehen (ZDF) Germany

74 | CORPORATION

REPORT OF PERATIONS | 75
REPORT OF
OPERATIONS

76 | REPORT OF OPERATIONS
REPORT OF OPERATIONS
2002-03
SBS and the Commonwealth have agreed on the following outcome for the Corporation's
activities: 'Provide multilingual and multicultural services that inform, educate and entertain all
Australians, and, in doing so, reflect Australia's multicultural society.' To achieve this outcome,
SBS has two designated outputs, television and radio.
SBS Television's 'quality' performance output is determined by: viewer and community
feedback; audience reach data; the tenor of media comment; and the number of hours of
appropriate programming. The 'quantity' performance output is determined by: the percentage
of programs broadcast in languages other than English; the number of subtitled programs; and
the number of hours of locally produced programs.
SBS Radio's 'quality' performance output is determined by listener and community feedback,
and audience surveys. The 'quantity' performance output is determined by the number of
hours broadcast in languages other than English.
The Report of Operations 2002-03, which assesses SBS's performance against four
achievement goals under the Corporation's current Corporate Plan 2001-03, addresses the above
outcomes and related outputs. Additional information is contained throughout this Annual Report
and specific financial results are included in the financial statements.

PROGRAMS AND AUDIENCES
REPORT OF OPERATIONS | 77
Objective
1. Increase our understanding of current and prospective audiences in respect of: demographic
composition (including listening and viewing patterns across programs); opinions about SBS and its
programming; needs; and expectations.
2. Manage the data and knowledge that we gather, and that we already have, to identify groups that are
low users of SBS services, noting that women and young people (particularly second and third generation
Australians from non-English speaking migrant families), have already been identified as priorities.
Performance Indicator(s)
(a) By December 2001, commissioning and completion of a major research project to examine trends in
multicultural Australia and the role of SBS.
The results from a major quantitative study conducted in early 2002 were reported on in the second half
of the year. Behavioural and attitudinal matters concerning cultural diversity and media were examined in a
national sample, five language samples and a qualitative sample of indigenous communities. Senior academics
from the University of Western Sydney, the Communications Law Centre and Bond University were engaged
to write the report. Living Diversity: Australia's Multicultural Future, was provided to the Board in September 2002
and publicly released in November. Its findings were presented at a number of industry and academic
conferences.
The report provided important insights into the generally positive attitudes towards cultural diversity in Australia
and, at the same time, posed important challenges for SBS in engaging those who are ambivalent about or
negative towards multiculturalism. A considerable amount of data on SBS user and non-user patterns, gathered
during the research, was also used by specific divisions within SBS and at staff briefing sessions. Originally
scheduled for completion by December 2001, the project was delayed in recognition of the effects on attitudes
caused by the events of September 11, 2001. The full Report is available at
http://sbs.com.au/media/2872SBS_Living_Diversity.pdf.
(b) Annual consolidated analysis of: industry measures of audience ratings and reach; SBS-commissioned
and other qualitative and quantitative audience research; and feedback from current sources (letters, calls,
consultations, etc.)
ATR and A C Nielsen viewer surveys in 2002 showed that more than 7.7 million people viewed SBS Television
each week. In the five major cities – Sydney, Melbourne, Brisbane, Adelaide and Perth – the average weekly
reach was more than 5.4 million viewers. SBS Television's audience share of home viewing in these cities
between 6 p.m. and midnight was 5.59%.
A nationwide Newspoll telephone survey in November 2002 found continued popular support for SBS as an
alternative to commercial television networks (88.5%) and the ABC (79.7%). Over 73% "find value in SBS" and
88% agreed "SBS plays an important role in today's culturally diverse society".

78 | REPORT OF OPERATIONS
Every year since 1996, SBS Radio has commissioned independent surveys into audience attitudes and listening
habits. Over that time, 51 telephone surveys have been conducted and more than 20,000 people interviewed.
These are believed to be the most intense and extensive independent radio surveys conducted by any
broadcaster in Australia. More than 1,000 community consultations preceded the formulation of SBS Radio's
new broadcast schedule. In addition, SBS Radio managers and broadcasters attended 729 community, public
and industry functions during the year. SBS's Policy division conducted 'focus groups' in Bathurst and Young on
audience attitudes, opinions and expectations of SBS.
SBS also received more than 1,600 letters, an estimated 50,000 telephone calls, and thousands of emails
during the year. The majority were programming requests and enquiries that were distributed to relevant areas for
response or action.
Objective
3. Develop programming strategies to reach those groups identified above as low users of SBS services,
while at the same time maintaining existing audiences.
Performance Indicator(s)
(a) Production, commissioning and broadcast of programming with which target audiences can identify.
SBS Television continued to give particular attention to female and youth audiences, traditional low users of
SBS services. Comedy programs were particularly popular. A third series of the cult phenomenon, Pizza, was in
production during the year while repeats of the second series attracted large audiences. Similarly, a second
series of the spoof comedy program, Life Support, attracted strong audiences. A third series was
commissioned for broadcast in October 2003. New series of South Park, Quads and Crank Yankers also
attracted young audiences. So too did the groundbreaking series on homosexuality, Queer As Folk, and the
crime-solving canine, Inspector Rex.
The Austrian police drama was particularly popular with young children and female viewers. The SBS-produced
series on motherhood, Mum's The Word was broadcast during the year along with the lifestyle series, Nest.
In 2002-03, the perennial favourite, The Movie Show and the third series of The Food Lovers' Guide to
Australia attracted consistently strong audiences. A fourth series of The Food Lovers' Guide to Australia
began production.
SBS Radio extended the range of its nightly youth program, Alchemy, through diversified programming
covering music, culture and arts. Each night, it pursues a different subject, providing a youth perspective to
social, cultural and political issues. In November, Alchemy began broadcasting overnight each Friday and
Saturday. Alchemy was a high-profile participant at the Womadelaide Festival, the Royal Easter Show in Sydney
and at Melbourne's Fringe Festival. In association with the Australian Centre for the Moving Image, Alchemy
organised 'Skylab' a digital cinema and music performance in Melbourne's Federation Square. Alchemy joined
SBS Radio programs in promoting SBS's online youth site, Whatever, which launched a double CD, The
Whatever Sessions, showcasing young musical talents, particularly from a non-English speaking background.
(b) The rate of growth in new listeners and viewers, particularly young people and women and other groups
which may be identified as low users;

REPORT OF OPERATIONS | 79
South Park, Life Support, John Safran's Music Jamboree, Inspector Rex and Crank Yankers were among
SBS Television's top rating programs in 2002. Across the schedule, SBS Television maintained its high profile
among younger audiences, particularly on youth-focused nights – Saturday and Monday – when audience
ratings were among the highest in an average week. Women viewers were attracted to the new series of Mum's
the Word, The Food Lovers' Guide to Australia, Nest, and The Movie Show. SBS Radio audiences were able
to access specific language programs at will via the 68-language audio streaming facility of the SBS website.
(c) Maintenance of existing audiences.
SBS Television increased its audience to almost 7.8 million weekly viewers in 2002. Its audience share of home
viewing (6 p.m. to midnight) in the five major cities – Sydney, Melbourne, Brisbane, Adelaide and Perth –
increased to 5.59%. The increase was aided by the continued rollout of the analogue signal to areas with
populations of 5,000 or more, and the licensing of self-help transmitters at more than 200 sites. Documentaries and
documentary series continued to be the most popular programming stream on SBS Television. News and current
affairs programs, Dateline and Insight, increased their audience reach.
SBS Radio staged a record 85 outside broadcasts during the year. These were mostly linked to specific
community and cultural events and attracted large crowds. The level of public support for SBS Radio was
underlined by the raising of $275,000 in a series of relief and assistance radioathons involving broadcasters
from 25 language groups.
Objective
4. Produce and broadcast more programming that originates in Australia and which reflects
Australian experiences.
Performance Indicator(s)
The amount and quality of Australian multicultural programming.
In 2002-03, SBS Television broadcast 1,786 hours of programs produced by SBS or commissioned from
independent Australian filmmakers. This was more than 25% of all programs transmitted by SBS during the
year. These local programs included 770 hours of sport; 505 hours of news and current affairs; 214 hours of
documentaries; 108 hours of educational programs; and more than 19 hours of Australian feature films.
SBS Television production generated 247.5 hours of programs in 2002-03. These included the comedies, Pizza
and Life Support; the life and culture programs, Mum's The Word and The Food Lovers' Guide to Australia,
the cinema review program, The Movie Show; the interactive drama series, TwentyFourSeven; and the
indigenous cultural affairs program, Living Black.
SBS Independent commissioned 92.5 hours of documentary, drama and animation during the year, many of
them co-financing arrangements with State and Federal film bodies. All of these programs, in a variety of ways
and styles, captured the essence of multicultural Australia, mostly through the eyes of filmmakers from non-
English speaking or indigenous backgrounds. SBSi commissioned 17.5 hours of indigenous programs in 2002-03.

80 | REPORT OF OPERATIONS
All of SBS Radio's broadcast schedule of 68 languages was made available via audio streaming on the SBS
website. A total of 15,000 hours of individual programs were produced in 2002-03. From June 2003, the twice
daily, English language program, World View, dropped its strict news and current affairs format in favour of diverse
multicultural features. During the year, the SBS Radio newsroom produced 20,000 news stories, while World
View broadcast more than 1,800 reports on issues affecting multicultural Australia.
Objective
5. Ensure that SBS's transmission responsibilities result in more efficient and effective audience reach,
including identifying pockets of poor reception within existing service areas and taking remedial action
where possible.
Performance Indicator(s)
Audience feedback on technical quality and reach of services.
The roll out of SBS Television's analogue service continued under the Government-funded scheme to bring SBS
to communities with populations of 5,000 or more. The first service under this expanded scheme began operating
during the year and another 20 services are scheduled to begin in 2003-04. In addition, 234 sites currently
experiencing poor reception have been granted funding for self-help transmitters under the Government's Black
Spot Program. When completed, the network of self-help transmitters will number almost 400.
SBS's digital service, which began in January 2001, continued to be rolled out to regional centres and cities
across Australia. By the end of June 2003, 27 digital transmitters were on air and a further 53 were in the design
and construction phase. Under the Self-Help Scheme, which is funded by the Federal Government and
administered by SBS, communities eligible for assistance are offered technical advice and provided with copies
of the booklets, Self-Help Guide and Self-Help Subsidy Guidelines.
Objective
6. Foster an environment where creativity is valued and risk-taking is accepted.
Performance Indicator(s)
Amount of programming and online material that is creative, innovative, and distinctly different from
programming of other broadcasters.
SBS Television maintained its commitment to innovative and quality creative programming across a variety of
genres. These include: Living Black, the groundbreaking indigenous magazine program; The Food Lovers'
Guide to Australia, television's only culinary and culture program; the interactive and experimental series,
TwentyFourSeven; the cutting edge comedies, Pizza and Life Support; the late-night program, eat carpet which
remained the only program devoted to short, experimental film; and the series, Subsonics, which explored
avant-garde music.
The documentaries, drama and animation commissioned by SBS Independent explored all facets of
multicultural Australia, drawing on the experiences and expertise of some of Australia's finest independent
filmmakers. SBS's two current affairs programs, Dateline and Insight, reported on international and domestic

REPORT OF OPERATIONS | 81
issues and examined their relevance to, or potential impact on Australia. Both employed the technique of
single-person video journalism, unique to SBS current affairs.
The broadcast hours of SBS Radio's youth program, Alchemy, were extended to run overnight on Fridays and
Saturdays to meet audience demands for programming that reflected the interests of second- and thirdgeneration
migrant children and young adults. The program was closely aligned to the youth oriented
Whatever site on the SBS website. A two CD set, The Whatever Sessions, was released during the year,
capturing the distinctively different musical talents of young people from ethnically diverse backgrounds.
Objective
7. Maintain SBS's position as the premier provider of diverse, informative and entertaining programming in
different languages and from different cultures.
Performance Indicator(s)
Number of industry awards, amount and nature of media and stakeholder comment, audience feedback.
SBS Television maintained its reputation for quality, innovative programs which it acquired from more than 400
sources. In 2002-03, more than 3,600 hours of programs – 52% of the SBS schedule – were in languages other
than English. These programs came from 71 countries, portrayed 217 cultures and were spoken in 117 languages.
Most of these programs were made accessible to the widest possible audience by the use of English language
subtitles.
SBS Television broadcasts in more languages than any other network in the world. Likewise, SBS Radio's 68
different language programs make it the world's most linguistically diverse radio network, and the audio
streaming of all 68 language programs over the SBS website is unmatched by any other website.
Programs commissioned by SBS Independent won more than 60 national and international awards during the
year, bringing the total number of awards it has won since 1994 to more than 460.
Audience feedback – telephone, email, fax and letter – was overwhelmingly supportive and complimentary.
Most of the 1,666 letters, an estimated 50,000 telephone calls, and thousands of emails received during the
year were programming requests and information and general enquiries. The Newspoll audience survey
(November 2002) found a record 88.5% agreed that "SBS plays an important role in today's culturally diverse
society". The respondents also agreed that "it is important that SBS be available to provide an alternative to
ABC Television" (79.7%) and "commercial stations" (88.5%). In addition, 87.2% agreed that "SBS has types of
programs you would not see on other stations".
SBS Radio management and staff hosted or attended 729 community, industry and public functions where
opinions were canvassed and feedback was received. In addition, SBS Radio held: 85 outside broadcasts; 25
radioathons; 12 meetings involving SBS managers and broadcasters and representatives from language
communities; and contracted independent surveys into five language communities.

82 | REPORT OF OPERATION
Objective
8. Make full use of digital technologies to pursue Charter objectives in a creative way.
Performance Indicator(s)
(a) Programming strategies for additional television channels developed by February 2001 and implemented
through the life of the Plan.
In October 2002, SBS Television launched its digital service, SBS Essential – a 24-hour electronic and information
program guide, featuring news headlines, program information, weather and music. It is a prototype of an
interactive datacasting channel. Once interactive set-top boxes are available, viewers will be able to call up
information on demand – video, audio and text. Four months earlier, in June 2002, SBS launched the digital World
News Channel. It broadcasts 19 hours each day with 29 news bulletins, delivering 130 hours of news per week.
Currently, news bulletins are received from 17 countries. Additional languages are being sought. SBS's five
digital services are: its main television service in widescreen; two multi-channels, The World News and SBS
Essential; and two SBS Radio services.
(b) Other steps taken to maximise advantages from the new technologies.
The conversion of SBS's standard definition television and radio studio equipment from analogue to digital
technology continued during 2002-03.
For Television, this included: a number of camera upgrades to wide-screen capability; new non-linear editing
booths; a rebuilt audio sweetening post-production suite; a live broadcast-capable studio inside the newsroom;
a high definition and multi-channel playout centre; and an all digital television facility at SBS's new Melbourne
premises at Federation Square.
SBS Radio's Melbourne studios and teledubbing booths were installed with digital mixers. Audio recording,
storing, editing and play-out are all done digitally. A new digital switcher was installed to route output from
the studios to the AM and FM transmitters. Similar work was commenced in Sydney. The operating system
for the Netia digital audio server was upgraded, and both the database software and storage capacities of the
servers was expanded.
SBS's Transmission Services Group designed and commenced construction of a digital television research and
development facility. This laboratory will allow SBS to investigate the potential of interactive television on both freeto-air
and pay television platforms; explore options for SBS retransmission over cable and satellite digital networks;
and examine innovative uses of digital television technology. Using this facility, the single frequency network
capabilities of set-top boxes and integrated digital televisions will be examined.
Capital expenditure in 2002-03 covered equipment requirements to enable the simultaneous play out of one high
definition, three standard definition and two radio channels to seven geographical zones. SBS contributed to the
industry's Digital Strategy Group and Digital Broadcasting Australia on formulating standards and operational
practices for digital television and radio.

Objective
9. Use new media to maximise the impact of programming activities.
Performance Indicator(s)
Growth in use of the SBS Website and in emails about programming.
REPORT OF OPERATIONS | 83
New Media continued to support Television and Radio with the production of program-specific web sites.
During the year: the news and current affairs websites were enhanced with Dateline and Insight now available
as an online video file in addition to full transcripts; the archive facilities on the news and current affairs
websites were enhanced and a daily video bulletin added to The World News website; a service providing email
delivery of daily news headlines was begun; and a live online 'chat' for Mum's the Word and one-off 'chats' for
documentaries were utilised.
Interactive responses (polls, quizzes, forums and comments) increased to a monthly average of 100,000
responses. The number of subscribers to the database of email newsletters increased to an average 8,500 each
month. The Television schedule was introduced as an electronic program guide on digital.
Objective
10. Use SBS's services (Radio, Television and New Media) to cross promote SBS's programming and other
activities.
Performance Indicator(s)
(a) Amount and effectiveness of cross-promotional activity to be quantified quarterly.
(b) SBS Television campaign to re-launch SBS Radio online no later than March 2001.
A comprehensive and systematic strategy of cross-promotion continued across Television, Radio and New Media
throughout the year. SBS Radio's language programs, which produce 15,000 hours of individual programs each
year, broadcast a total of 53 hours of program promotions for SBS Television and SBS Online. In turn, SBS
Television telecast more than 10,000 'spots' about SBS Radio's language programs on its analogue and digital
services. It also telecast more than 730 'spots' about the SBS website; 350 'spots' about SBS Language Services;
and more than 2,800 'spots' about SBS merchandising. A high profile cross-promotion strategy was maintained on
the SBS website. New Media worked with Television to ensure the inclusion of websites in all publicity material.
Objective
11. Reinvigorate SBS Radio to position it for the future, building on its record of achievement and taking full
account of Australia's changing demographics.
Performance Indicator(s)
Repositioning and rescheduling (including use of new media) achieved through the life of the Plan. Timetable
developed by March 2001.

84 | REPORT OF OPERATIONS
Following extensive nationwide consultations, the new SBS Radio schedule – the first since1994 – was due to be
inaugurated from 1 July 2003. Four languages were added to the schedule (Malay, Somali, Amharic and
Nepalese) reflecting the growth of these communities' information and educational needs. Additional broadcast
hours were allocated to several other languages in response to audience demands and the increased needs of
these communities. Due to lack of broadcast space, four languages (Irish Gaelic, Scottish Gaelic, Welsh and
Belarusian) were dropped. The allotted broadcast hours are determined by the size of the community and other
factors, including recency of arrival and proficiency in English. Audio streaming on the SBS website of all 68
languages is available as well as packaged feature stories in many of the major languages. Broadcasts of the
nightly youth oriented program, Alchemy, were extended overnight on Fridays and Saturdays to meet growing
demand for programming directed at young people from non-English speaking backgrounds.
RELATIONSHIPS WITH
OUR COMMUNITY
Objective
1. Being open and responsive – collaborating and communicating in many ways with the broader community
as well as with indigenous and non-English speaking communities.
Performance Indicator(s)
(a) Maintenance of current levels of contact with the many different communities and stakeholders.
(b) Opening of new channels of communication, particularly through use of the Internet.
Managers, broadcasters and programming staff were involved in a record 729 community, public and industry
functions. Board members and senior executives met with community groups and leaders on many occasions,
including Board meetings held in Hobart and Melbourne. The Community Advisory Committee met three times and
provided considered advice to the Board. Comprehensive consultations continued throughout the year on planned
changes to SBS Radio's program schedules. The findings of the SBS-commissioned research paper, Living
Diversity: Australia's Multicultural Future, were presented at a number of industry and academic conferences.
Eighty-five outside broadcasts were held throughout Australia at many community festivals and functions.
Each year, SBS Radio hosts community consultations at which representatives from individual language
communities are invited to meet managers and broadcasters to discuss programming. This year, meetings in
Sydney and Melbourne included representatives from the French, German, Greek, Cantonese, Turkish, Mandarin,
Thai, Kannada, Croatian, Hindi, Urdu and Vietnamese communities.
Television managers and programming staff attended industry forums, seminars and festivals in Australia and
overseas, including Britain, France, Germany, Denmark, Greece and Iran. The most popular SBS websites, The
World Game and The World News, attracted increased numbers of visitors with expanded content and access to
video files and comprehensive audio streaming.

REPORT OF OPERATIONS | 85
Objective
2. Use SBS strong links with the individual language communities to attract support for all SBS's activities.
Performance Indicator(s)
Strategies introduced for enhancing benefits from links with language communities.
Most SBS Radio language programs broadcast promotional information about forthcoming SBS Television
programs and regularly advise listeners of audio-on-demand and other programming information and services
available on the SBS website. In addition, SBS Television broadcast more than 10,000 'spots' – mostly positioned
around the WorldWatch program – promoting many of the 68 languages broadcast on SBS Radio and highlighting
some of the station's most popular broadcasters. Eighty-five outside broadcasts, held across Australia, attracted
thousands of onlookers and participants and provided an opportunity for the distribution of radio and television
program information, schedules and other publicity and information material. The feedback on programs and
corporate initiatives provided by the Community Advisory Committee was disseminated throughout the corporation.
Objective
3. Ensure continued government, audience and stakeholder recognition of the value and importance of SBS
as a public broadcaster.
Performance Indicator(s)
Amount of positive feedback received.
SBS's extensive and wide-ranging community consultations, including regular outside broadcasts, ensured
immediate feedback on a variety of programming and other issues. SBS maintained an active relationship with
government leaders, other officials and industry representatives in order to ensure its views were heard and its
activities understood. Both SBS Television and SBS Radio conducted independent audience surveys to gauge
public attitudes about the Corporation and its programs. Comprehensive online surveys, conducted by SBS
New Media, were being analysed at year's end for their possible incorporation in future programming and
promotional strategies.
In October, the Minister for Communications, Information Technology and the Arts, Senator Richard Alston,
launched the digital service, SBS Essential. The start of broadcasts of the electronic program and information
guide (with simultaneous delivery on the Parliament House television service) came four months after the Minister
launched SBS's World News Channel. Both events highlighted SBS's commitment to digital multi-channelling.
SBS New Media maintained its valuable business and strategic partnerships with a number of information
technology suppliers and government instrumentalities, resulting in technical innovations and content generation.
SBS continued its contribution to the industry's Digital Strategy Group and Digital Broadcasting Australia on
formulating standards and operational practices for digital television and radio, and maintained close links with
major consumer electronic suppliers on digital equipment specifications.

86 | REPORT OF OPERATIONS
Objective
4. Extending the network of our relationships with our community to reach younger people.
Performance Indicator(s)
Establishment of new and creative relationships with educational and other institutions which have a
youth focus.
New Media's efforts to highlight the musical talents of young Australians culminated with the March 2003 release
by Universal Records of the double CD, The Whatever Sessions. Another CD is planned for release in 2003-04. A
collaborative project with the South Australian Film Corporation was launched in April 2003. During 20 weeks, the
creative production and media talents of nine participants will be directed to the production of innovative works for
both television and the web. The works, to be called My Space in an Amazing Place, will involve vastly different
locations and diverse mediums.
Another SBS project, Animaterratica, was launched with Film Victoria under its New Media Funding Accord. The
project will use a collection of diverse folk tales from Australia's ethnic communities as the inspiration for a series
of 20 short and stylistically diverse animations. SBS Radio's youth program, Alchemy, established a music
partnership with the national youth festival, Noise, for the presentation of Sonic Allsorts, a competition profiling
young creative artists who perform in languages other than English. Alchemy also joined the Womadelaide Festival
and organised a concert at Melbourne's Federation Square in association with the Australian Centre for the Moving
Image.
SBS offered work experience programs for school students in Television Operations and Sport. Television News
and Current Affairs maintained an internship program for journalism students, and SBS Radio offered journalism
work placements.
Objective
5. Manage the relationships (including financial) with government and the public policy process to further
SBS's Charter objectives.
Performance Indicator(s)
Degree of success in achieving SBS objectives as they arise.
SBS maintained strong relationships with the Federal Government through regular contact with ministers and their
officers, other politicians and relevant department officials. On issues affecting SBS, the Corporation
communicated its position persuasively and informatively, ensuring its views were heard and its activities were
understood. The broadcasting policy issues on which SBS made high-level representations with government and
other corporate and industry bodies in 2002-03 included digital broadcasting legislation and digital television
policy, media ownership, and triennial funding for 2003-06.
SBS consulted extensively with government and other industry representatives on a number of reviews, inquiries
and investigations throughout the year. These included:
Submissions to DCITA on: the Review of the Roles of the ABA and the ACA; the Therapeutic Goods Amendment
Bill (No. 2) 2002; proposed legislative changes to licensing arrangements for community television.

REPORT OF OPERATIONS | 87
Submissions to the ABA on the review of Australian Content on Subscription Television and on the Draft National
Television Conversion Amendment Scheme 2002.
A submission to the Senate Legal and Constitutional Committee Inquiry into the Australian Security Intelligence
Organisation Legislation Amendment (Terrorism) Bill 2002
A submission to the ACCC on the draft undertakings made under the Trade Practices Act 1974 by Foxtel, Optus,
Austar and Telstra
Submissions to: the NSW Law Reform Commission regarding its interim Surveillance Report; the SA Legislative
Review Committee on Section 69 of the Evidence Act; and to the NT Government on new directions for film,
television and new media industries in the Territory.
Objective
6. Clarify and strengthen the relationship with rural and regional and remote Australia.
Performance Indicator(s)
Increase in the amount of contact (Internet, OB units, public relations activity, consultations, etc.) that
strengthens relationships outside capital cities.
SBS Radio conducted 85 outside broadcasts during the year, visiting capital cities and regional centres in New
South Wales, Victoria, Queensland, Tasmania and the Australian Capital Territory. The vast majority of the broadcasts
coincided with festivals and community celebrations, including Sydney's Royal Easter Show, the Royal Hobart
Show, the Adelaide Festival, and 'Queensland Week' in Brisbane. Publicity and information brochures, including
schedules, postcards and information about the Self-Help Scheme and SBS Radio Online, were distributed.
SBS Independent, the commissioning arm of SBS Television, increased its activity under the creative and cofinancing
alliances it has with all State film agencies. Preliminary discussions were held with the Northern Territory
government about film- and television-making opportunities. Almost one third of all programs commissioned by
SBSi are made in regional, rural and remote areas of Australia.
As administrator of the Self-Help Subsidy scheme, SBS liaised with rural and remote communities wishing to access
SBS Television. More than 150 self-help transmitters operate throughout Australia and a further 234 have been
licensed to commence SBS services. SBS Radio continued to promote the use of self-help transmitters in rural
communities. SBS's Policy unit conducted focus groups in Bathurst and Young in September following the
introduction of SBS Radio in both cities and during the year Community Advisory Committee members from
Rockhampton and Newcastle conveyed to SBS the attitudes and opinions of regional Australians.
Objective
7. Showcase public broadcasting and highlight SBS's special role including our independence
and our diversity
Performance Indicator(s)
Measures taken to reach and inform our communities about SBS's role as a public broadcaster.

88 | REPORT OF OPERATIONS
At industry meetings, conferences and community functions, the Managing Director and other senior
executives spoke on SBS's role as a multilingual and multicultural broadcaster. The Chairman and other
Board members also attended some of the 729 community, public and industry functions. The public profile
of SBS was boosted with the presence of the outside broadcast units at many well-attended public
gatherings and festivals. SBS actively seeks and encourages feedback on programming and policy issues
through its Community Advisory Committee, whose broad representation includes people from a diverse
range of cultural, occupational and geographic backgrounds.
Formal community consultations between SBS managers and broadcasters were held with 12 language
groups – French, German, Greek, Cantonese, Turkish, Mandarin, Thai, Kannada, Croatian, Hindi, Urdu
and Vietnamese – and delegations from 16 countries (including ambassadors, consuls and broadcasters)
visited SBS to discuss and review SBS operations. Regular visits to SBS by community members, student
groups and industry representatives provided opportunities for individual work areas to explain the purpose
and functions of the Corporation.
SBS, in association with the University of NSW and the University of Western Sydney, initiated a 'research
partnership' to explore SBS's history and its future direction, emphasising the role SBS has played in deepening
Australian democracy through multicultural broadcasting.
Objective
8. Roll out SBS Television to carry the SBS signal to regional Australia
Performance Indicator(s)
Timeliness and effectiveness of roll out program.
With additional Government funding, the roll out of SBS's analogue signal was extended to areas with populations
of 5,000 or more. The first of these services was launched during the year and the remaining 20 are scheduled to
be operational by 2003-04. A total of 234 transmitter sites have been identified under the Government's Black
Spot Program and many of these new transmitters have commenced service. When completed, the number of
self-help transmitters will number almost 400.
SBS's digital service continued to expand beyond the State and Territory capitals. During the year, new services
were launched in the Gold Coast, Currumbin, Illawarra, Wollongong, Bouddi, Gosford, Kings Cross, Kotara,
Manly/Mosman, Merewether, Wyong, Stanwell Park, Gympie, Gympie Town, Noosa/Tewantin, Sunshine Coast,
Ballarat and Western Victoria. By year's end, 27 digital transmitters were on air and a further 53 were in the design
and construction phase. In June 2003, SBS commenced the satellite distribution of digital services to the eastern
states with South Australia and Western Australia scheduled thereafter. This will enable transmitter installation in
more remote locations.

SBS'S PEOPLE
REPORT OF OPERATIONS | 89
Objective
1. Develop strategies to ensure diversity (gender, age, cultural background and professionalism) in all parts
of the organisation.
Performance Indicator(s)
(a) New diversity program launched and implemented.
(b) Report on mix of staff throughout the organisation.
(c) Recruitment policies and procedures reviewed.
The SBS Diversity Program encourages workplace diversity (gender, age, cultural and professional) within the
framework of merit selection. The mix of staff – female and male – was relatively even across all areas of the
Corporation. During 2002-03 there were no requests for recruitment information in accessible formats; SBS
engaged consultants to assist with the reasonable adjustment to the workplace of a number of employees;
training and development programs accommodated the needs of staff with disabilities; and SBS's regular
Induction program addressed the issue of workplace diversity including disability. SBS has grievance
mechanisms, including access to external bodies, to address concerns raised by staff. The Board and
Executive reviewed annual reports on a range of human resources data including diversity information.
Objective
2. Streamline and enhance strategies for driving cultural change in the workplace to integrate, protect and
strengthen the organisation.
Performance Indicator(s)
Strategies in place by June 2001 to improve cross-divisional relationships and achieve better linkages between
related functions.
The SBS Certified Agreement 2002 was certified in August 2002 and will remain in place for three years. The
new Agreement reflects SBS's business needs and Radio and Television representatives were involved in the
negotiations with the unions. SBS has common employment conditions and policies across the Corporation.
After one year's operation, the Resources Group project management system had helped improve corporate
efficiency with day-to-day IT operations supplemented by the management of more than 20 development projects.
Objective
3. Promote effective leadership and management, including through targeted training and
development programs.
Performance Indicator(s)
Evaluation of effectiveness of training and development programs.

90 | REPORT OF OPERATIONS
SBS encouraged its staff to enhance their professional skills and qualifications through a mixture of external
studies and development programs. Maintaining high standards of managerial skills aids the Corporation to
anticipate and plan for emerging issues. During the year, SBS conducted, or supported, various formal
management training courses in areas such as the performance management system, human resources
policies, occupational health and safety, workplace harassment and privacy. Comprehensive training course in
broadcast journalism (radio) and legal and skills training (television) continued throughout the year.
Objective
4. Provide staff training and development, especially for new technology.
Performance Indicator(s)
Development programs implemented.
SBS continued its staff training courses in the areas of e-commerce, risk management, exercising delegations
and project management. Staff also attended a range of externally based training during the year. Television staff
received training in new technology (e.g. video-journalism, non-linear editing, the Pilat IBMS TV system and digital
publishing to the web) and also attended legal workshops covering such issues as defamation and copyright.
Radio staff received advanced training in the new Netia digital production and presentation system, digital sound
editing systems, access audio on the Internet, and operations of SBS's new radio talkback system. Comprehensive
training courses in broadcast journalism, as well as legal and ethical issues, continued throughout the year.
Objective
5. Consolidate PMP (SBS's performance management system) as a key tool for promoting quality,
recognising performance and implementing cultural change.
Performance Indicator(s)
Reports on effectiveness of PMP in all work areas.
The Performance Management Program (PMP) was amended in the new Certified Agreement, reflecting the
experience of the previous three years. PMP outcomes are monitored and reports provided. PMP has proved
effective in bringing about improved performance.

BUSINESS ACTIVITIES
REPORT OF OPERATIONS | 91
Objective
1. Maximise asset and resource use in an entrepreneurial way to raise funds to advance the Charter.
Performance Indicator(s)
(a) Creation of new revenue raising opportunities through the life of the Plan, including new strategic alliances
developed to meet objectives of the Charter.
(b) Percentage of operating costs provided from revenue.
(c) Report on optimal use of resources - financial, technical, physical and human.
The Corporation and its controlled entity, Multilingual Subscriber Television Ltd, finished the 2002-03 financial
year with a surplus (after capital use charge) of $1.388 million (0.8 % of available resources). Contributing to
the surplus was a higher than budgeted result in revenue from advertising. PAN TV, which produces the World
Movies Channel, is 40% owned by Multilingual Subscriber Television Limited (MSTL), a wholly owned subsidiary
of SBS.
The audit of SBS's annual financial statements is carried out by the Australian National Audit Office (ANAO).
The ANAO gave an unqualified opinion on the 2002-03 financial statements of the Corporation. The SBS Audit
and Finance Committee met four times during the year and considered audits conducted by both the Australian
National Audit Office and the internal auditors, Deloitte Touche Tohmatsu. In all cases, the results were satisfactory
with recommendations for improvements to the control environment brought to management's attention. The
audits conducted in 2002-03 were: Program Purchasing and Inventory Management, Digital Television
Conversion Review, Television News and Current Affairs, Television Sport, Corporate Services, Human
Resources, Information Technology Security Review, Information Technology Governance Review, Pay Television
Contracts, Superannuation Delegations Review and Risk Management.
In March 2003, SBS introduced its new Oracle browser-based e-commerce module, iProcurement. This enables
online requisitions (from a catalogue of supplies), and online approvals, purchase orders, and receipting. This
is a significant milestone in the e-commerce project that SBS is undertaking. SBS is one of four agencies
selected (and funded) by The National Office for the Information Economy (NOIE) for this project, as part of the
Government's initiatives to promote e-commerce.
Objective
2. Use new media to sustain and increase our profile in the marketplace, including through future
strategic partnerships.
Performance Indicator(s)
Initiatives undertaken by New Media and new partnerships forged.

92 | REPORT OF OPERATIONS
In 2002-03, SBS New Media maintained a range of creative and commercial strategic partnerships with content
providers, infrastructure providers and the public sector. Major partnership included: Film Victoria, Sportal Australia,
Hardie Grant, Sun Microsystems, Apple Computers, MediaWare, and the South Australia Film Corporation.
Objective
3. Protecting and promoting the distinctive SBS brand.
Performance Indicator(s)
Number of quality campaigns that promote the brand of SBS.
SBS Radio retained its strong public profile through a record 85 outside broadcasts across Australia in 2002-
03. These on-the-spot broadcasts, interviews and quizzes are supplemented by the extensive distribution of
related merchandising. Other events where the SBS brand was heavily promoted included Sydney's Royal
Easter Show, the Adelaide Festival and Womadelaide, the Melbourne Fringe Festival, the Royal Hobart Show,
and SBS sponsored film festivals (Spanish, Italian and Greek).
SBS Television concentrated its resources and efforts on program-specific advertising and launches, while SBS
New Media raised public awareness of SBS's commitment to youth programming with the launch of the double
CD set, The Whatever Sessions.

FINANCIAL STATEMENTS | 93
FINANCIAL
STATEMENTS
Special Broadcasting Service Corporation and Controlled Entity

94 | FINANCIAL STATEMENTS
INDEPENDENT AUDIT REPORT
To the Minister for Communications, Information Technology and the Arts
Scope
I have audited the financial statements of the Special Broadcasting Service Corporation
for the year ended 30 June 2003. The financial statements include the consolidated financial statements
of the consolidated entity comprising the Special Broadcasting Service Corporation and the entities it controlled
at the year’s end or from time to time during the financial year. The financial statements comprise:
• Statement by Directors;
• Statements of Financial Performance, Financial Position and Cash Flows;
• Schedules of Commitments, Contingencies and Administered Items; and
• Notes to and forming part of the Financial Statements.
The members of the Board are responsible for the preparation and presentation of the financial statements
and the information they contain. I have conducted an independent audit of the financial statements in order
to express an opinion on them to you.
The audit has been conducted in accordance with Australian National Audit Office Auditing Standards, which
incorporate the Australian Auditing Standards, to provide reasonable assurance as to whether the financial
statements are free of material misstatement. Audit procedures included examination, on a test basis,
of evidence supporting the amounts and other disclosures in the financial statements and the evaluation
of accounting policies and significant accounting estimates. These procedures have been undertaken to form
an opinion as to whether, in all material respects, the financial statements are presented fairly in accordance
with Accounting Standards and other mandatory professional reporting requirements in Australia and statutory
requirements so as to present a view which is consistent with my understanding of the Corporation’s and the
consolidated entity’s financial position, their financial performance and their cash flows.
The audit opinion expressed in this report has been formed on the above basis.
Australian National
Audit Office

Audit Opinion
In my opinion the financial statements:
(i) have been prepared in accordance with Finance Minister’s Orders made under the Commonwealth
Authorities and Companies Act 1997; and
(ii) give a true and fair view, in accordance with applicable Accounting Standards and other mandatory
professional reporting requirements in Australia and the Finance Minister’s Orders, of the financial position
of the Special Broadcasting Service Corporation and the consolidated entity as at 30 June 2003, and their
financial performance and cash flows for the year then ended.
Australian National Audit Office
P Hinchey
Senior Director
Delegate of the Auditor-General
Sydney
19 August 2003
FINANCIAL STATEMENTS | 95

96 | FINANCIAL STATEMENTS
STATEMENT BY DIRECTORS
In our opinion, the attached financial statements for the year ended 30 June 2003 give a true and fair view
of the matters required by the Finance Minister’s Orders made under the Commonwealth Authorities and
Companies Act 1997.
In our opinion, at the date of this statement, there are reasonable grounds to believe that the Corporation will be
able to pay its debts as and when they become due and payable.
Signed Signed
Carla Zampatti Nigel Milan
Chairman Managing Director
19 August 2003 19 August 2003

STATEMENT OF FINANCIAL PERFORMANCE
for the 12 months ended 30 June 2003
THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES
FINANCIAL STATEMENTS | 97
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Revenues from ordinary activities
Revenue from Government 5(a) 137,452 127,227 137,452 127,227
Goods and services 5(b) 28,171 30,945 28,171 30,045
Interest 5(c) 1,574 2,335 1,420 2,190
Revenue from sale of assets 5(d) 102 25 102 25
Reversals of previous asset write-downs 5(e) 43 - 43 -
Net foreign exchange gains (non-speculative) 1(u),15(c) 16 20 16 20
Other 5(f) 6,880 7,112 6,880 8,112
Total revenues from ordinary activities 174,238 167,664 174,084 167,619
Expenses from ordinary activities
(excluding borrowing costs expense)
Employees 6(a) 60,262 55,873 60,262 55,873
Suppliers 6(d) 91,280 90,063 91,252 90,056
Depreciation and amortisation 6(e) 8,072 9,073 8,072 9,073
Write-down of assets 6(f) 44 94 44 94
Value of assets sold 6(g) 215 45 215 45
Expenses from ordinary activities 159,873 155,148 159,845 155,141
(excluding borrowing costs expense)
Borrowing costs expense 7 1,443 3,510 1,443 3,510
Share of net profits/(losses) of associates
and joint ventures accounted for using the
equity method 8(c)(xii) (117) 211 - -
Operating surplus from ordinary activities
before income tax 12,805 9,217 12,796 8,968
Income tax expense relating to ordinary activities 12(c) 511 - - -
Operating surplus from ordinary activities
after income tax 12,294 9,217 12,796 8,968
Net surplus 4 12,294 9,217 12,796 8,968
Total revenues, expenses and valuation
adjustments recognised directly in equity 14 - - - -
Total changes in equity other than those resulting
from transactions with owners as owners.
12,294 9,217 12,796 8,968

98 | FINANCIAL STATEMENTS
STATEMENT OF FINANCIAL POSITION
as at 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
ASSETS
Financial assets
Cash 8(a) 3,570 4,057 3,558 3,212
Receivables 8(b) 6,054 9,861 10,439 14,198
Investments accounted for using the equity method 8(c) 2,732 2,849 - -
Other investments 8(c) 65,966 65,321 62,922 62,788
Total financial assets 78,322 82,088 76,919 80,198
Non-financial assets
Land and buildings 9(a),(d),(e) 51,094 47,471 51,094 47,471
Plant and equipment 9(b),(d),(e),(f) 30,097 28,741 30,097 28,741
Inventories 9(g) 27,481 21,908 27,481 21,908
Intangibles 9(c),(d),(e) 1,939 764 1,939 764
Other 9(h) 7,711 7,838 7,711 7,838
Total non-financial assets 118,322 106,722 118,322 106,722
Total assets 196,644 188,810 195,241 186,920
LIABILITIES
Interest bearing liabilities
Loans 10(a) 22,193 24,000 22,193 24,000
Leases 10(b) 18 104 18 104
Total interest bearing liabilities 22,211 24,104 22,211 24,104
Provisions
Employees 11(a) 14,968 14,049 14,968 14,049
Total Provisions 14,968 14,049 14,968 14,049
Payables
Suppliers 12(a) 9,768 8,927 9,756 8,892
Other 12(b) 47,272 49,311 47,272 49,311
Tax 12(c) 38 - - -
Total payables 57,078 58,238 57,028 58,203
Total liabilities 94,257 96,391 94,207 96,356
NET ASSETS 102,387 92,419 101,034 90,564
EQUITY
Parent entity interest
Contributed equity 14 54,779 46,199 54,779 46,199
Reserves 14 15,722 15,722 15,722 15,722
Accumulated surpluses 14 31,886 30,498 30,533 28,643
Total parent entity interest 102,387 92,419 101,034 90,564
Total equity 102,387 92,419 101,034 90,564
Current assets 58,359 65,368 56,021 62,660
Non-current assets 138,285 123,442 139,220 124,260
Current liabilities 27,206 46,921 27,156 46,886
Non-current liabilities 67,051 49,470 67,051 49,470
THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

STATEMENT OF CASH FLOWS
for the 12 months ended 30 June 2003
FINANCIAL STATEMENTS | 99
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
OPERATING ACTIVITIES
Cash received
Goods and services 33,222 27,339 33,100 26,679
Appropriations 1(f), 5(a) 137,452 127,227 137,452 127,227
Interest 4,174 5,114 4,004 5,000
GST received from ATO 6,220 7,984 6,321 8,044
Total cash received 181,068 167,664 180,877 166,950
Cash used
Employees (59,343) (55,300) (59,343) (55,300)
Suppliers (101,314) (111,554) (101,291) (111,548)
Borrowing costs (1,443) (3,208) (1,443) (3,208)
Income Tax paid to ATO (473) - - -
Total cash used (162,573) (170,062) (162,077) (170,056)
Net cash from (used by) operating activities 13 18,495 (2,398) 18,800 (3,106)
INVESTING ACTIVITIES
Cash received
Proceeds from sales of property, plant and equipment 102 26 102 26
Proceeds from sales of financial instruments 29,429 34,832 28,057 34,822
Total cash received 29,531 34,858 28,159 34,848
Cash used
Purchase of property, plant and equipment (14,551) (8,426) (14,551) (8,426)
Purchase of financial instruments (29,864) (23,122) (27,964) (23,122)
Total cash used (44,415) (31,548) (42,515) (31,548)
Net cash from (used by) investing activities (14,884) 3,310 (14,356) 3,300
FINANCING ACTIVITIES
Cash received
Appropriations - contributed equity 5(a) 8,580 8,000 8,580 8,000
Proceeds from loans 24,000 24,000 24,000 24,000
Total cash received 32,580 32,000 32,580 32,000
Cash used
Repayments of debt (25,807) (20,821) (25,807) (20,821)
Capital use charge paid (10,785) (10,185) (10,785) (10,185)
Finance lease payments (86) (396) (86) (396)
Total cash used (36,678) (31,402) (36,678) (31,402)
Net cash from (used by) financing activities (4,098) 598 (4,098) 598
Net increase (decrease) in cash held (487) 1,510 346 792
Cash at the beginning of the reporting period 4,057 2,547 3,212 2,420
Cash at the end of the reporting period 8(a) 3,570 4,057 3,558 3,212
THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

100 | FINANCIAL STATEMENTS
SCHEDULE OF COMMITMENTS
as at 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
BY TYPE
Capital commitments
Buildings 177 213 177 213
Plant and equipment 3,593 1,869 3,593 1,869
Total capital commitments 3,770 2,082 3,770 2,082
Other commitments
Transmission facilities (i) 582,474 249,421 582,474 249,421
Operating leases (ii) 17,303 16,192 17,266 16,169
Other commitments (iii) 28,592 19,642 28,592 19,642
Total other commitments 628,369 285,255 628,332 285,232
Total commitments payable 632,139 287,337 632,102 287,314
Commitments receivable
Transmission facilities (i) 332,851 172,226 332,851 172,226
Operating leases 2,640 4,931 2,640 4,931
Advertising and sponsorship 2,832 3,313 2,832 3,313
Services to related corporations 193 300 193 300
Other commitments (iii) 55,593 20,697 55,593 20,697
Total commitments receivable 394,109 201,467 394,109 201,467
Net commitments 238,030 85,870 237,993 85,847
BY MATURITY
All net commitments
One year or less 49,623 23,424 49,614 23,413
From one to five years 121,101 24,926 121,073 24,914
Over five years 67,306 37,520 67,306 37,520
Net commitments 238,030 85,870 237,993 85,847
Net Operating lease commitments
One year or less 2,072 1,404 2,063 1,393
From one to five years 4,362 1,232 4,334 1,220
Over five years 8,229 8,625 8,229 8,625
Net Operating lease commitments 14,663 11,261 14,626 11,238
NB: Commitments are GST inclusive where relevant.
(i) Transmission facilities commitments include future expenditure and amounts receivable for digital transmission services .
(ii) Nature of lease General description of leasing arrangement:
- Leases for office accommodation: Lease payments are subject to annual increases in line with the Consumer Price Index or Market Value.
The leases are renewable.
- Leases of computer equipment: The leases for computer equipment are for a period of three or four years.
Options to extend leased terms are available at discounted prices.
- Leases of motor vehicles: No contingent rentals exist, and no renewal or purchase options are available.
(iii) As at 30 June 2003, other commitments comprises amounts in respect of program, production, operational costs, and net GST recoverable from
the taxation authority, which relate to these commitments.
THE ABOVE SCHEDULE SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

SCHEDULE OF CONTINGENCIES
as at 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Contingent liabilities
Claims for damages/costs (iv) 310 250 310 250
Total contingent liabilities 310 250 310 250
Contingent assets
Claims for damages/costs - - - -
Total contingent assets - - - -
Net contingent liabilities 310 250 310 250
(iv) The Corporation is presently a defendant in several cases.
The amounts represent the Corporation's liability if unsuccessful.
SCHEDULE OF UNQUANTIFIABLE CONTINGENCIES
There are no unquantifiable contingencies as at 30 June 2003.
THE ABOVE SCHEDULE SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES
FINANCIAL STATEMENTS | 101

102 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
Note Description
1 Summary of significant accounting policies
2 Reporting by segments and outcomes
3 Economic dependency
4 Operating surplus
5 Operating revenues
5(a) Revenues from Government
5(b) Sales of goods and services
5(c) Interest
5(d) Revenue from sale of assets
5(e) Reversals of previous asset write-downs
5(f) Other operating revenue
6 Operating expenses
6(a) Employee expenses and Average Staffing Level
6(b) Remuneration of officers
6(c) Remuneration of directors and related party disclosures
6(d) Suppliers expenses
6(e) Depreciation and amortisation
6(f) Write-down of assets
6(g) Value of assets sold
7 Borrowing Cost Expenses
8 Financial assets
8(a) Cash
8(b) Receivables
8(c) Investments
9 Non-financial assets
9(a) Land and buildings
9(b) Plant and equipment
9(c) Intangibles
9(d) Analysis of property, plant, equipment and intangibles
9(e) Summary of balances of assets at valuation
9(f) Summary of balances of assets held under finance lease
9(g) Inventories
9(h) Other non-financial assets
10 Interest Bearing Liabilities
10(a) Loans
10(b) Finance lease liabilities
11 Provisions
11(a) Employee provisions
12 Payables
12(a) Suppliers
12(b) Other payables
12(c) Tax
13 Cash flow reconciliation
14 Analysis of Equity
15 Financial instruments
15(a) Terms, conditions and accounting policies
15(b) Interest rate risk
15(c) Foreign currency risk
15(d) Credit risk
15(e) Net fair values of financial assets and liabilities
16 Contingent Liabilities and Assets

FINANCIAL STATEMENTS | 103
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
1 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a) Basis of accounting
for the year ended 30 June 2003
The financial statements are required by clause 1(b) of Schedule 1 to the Commonwealth Authorities and Companies Act 1997
and are a general purpose financial report.
The statements have been prepared in accordance with the Finance Minister's Orders (being the Commonwealth Authorities and
Companies (Financial Statements for reporting periods ending on or after 30 June 2003) Orders). The Financial Statements have
been prepared in accordance with Australian Accounting Standards and Accounting Interpretations issued by the Australian
Accounting Standards Board and the Consensus Views of the Urgent Issues Group.
The Corporation and Consolidated Statements of Financial Performance and Financial Position have been prepared on an
accrual basis, and are in accordance with historical cost convention, except for certain assets which, as noted, are at valuation
(see note 9).
(b) Changes in accounting policy
Accounting policies are selected and applied in a manner which ensures that the resulting financial information satisfies the
concepts of relevance and reliability, thereby ensuring that the substance of the underlying transactions or other events is reported.
Significant accounting policies adopted in the preparation and presentation of the financial report are identified in this note.
The accounting policies used in the preparation of these financial statements are consistent with those used in 2001-02, except
where changes in accounting policy are identified in this note under their appropriate headings.
(c) Principles of consolidation
The consolidated financial statements are those of the economic entity comprising the Special Broadcasting Service Corporation
(the parent entity) and Multilingual Subscriber Television Ltd (MST Ltd). The effect of all transactions between the entities in the
economic entity and inter-entity balances are eliminated in full.
(d) Equity accounting of associated companies
The principles of equity accounting have been applied in respect of associated companies. Associated companies are those
companies over which the economic entity exercises significant influence but not control.
Using the equity method, the Corporation has recognised through its controlled entity, Multilingual Subscriber Television Ltd (MST
Ltd), the share of profit (loss) of its associate, PAN TV Ltd, as revenue (expense) in its Statement of Financial Performance, and
its share of movements in reserves in consolidated reserves. Equity information is disclosed in note 8(c). MST Ltd's investment
in the associated entity, PAN TV Ltd, is accounted for in accordance with AASB 1016 "Accounting for investments in associates".
(e) Reporting by outcomes
The results by outcome specified in the Appropriation Acts relevant to the Corporation are presented in note 2.
(f) Appropriations
Under the accruals framework, Parliament appropriates moneys to the Corporation as revenue appropriations, as loan
appropriations and as equity injections.
Revenue appropriations - Output Appropriations
Revenues from Government are revenues of the core operating activities of the Corporation. The full amount of the appropriation
for departmental outputs for the year is recognised as revenue.
Non-revenue appropriations - Equity Injections and Loans
Amounts appropriated as equity injections are recognised as increases in "Contributed Equity". All equity appropriations have
been fully drawn down. Loan appropriations are recognised as increases in borrowings, when the appropriation is drawn down.
In 2003, the Corporation was appropriated $24m on loan funding to refinance the balance of an existing loan - see note 5(a).

104 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
(g) Resources received free of charge
Resources received free of charge are recognised as revenues where their fair value can be reliably measured. Use of the
resources is recognised as an expense.
(h) Other revenue
All revenues from the sales of goods and services relate to the core operating activities of the Corporation and the economic entity.
All other operating revenues arise from non-core operating activities, except funds received for analogue extensions which are
also included in other operating revenue - see note 1(i).
Revenue from the sale of goods and services is recognised when the economic entity has passed control of the goods to the buyer.
Revenue from the rendering of a service is recognised by reference to the stage of completion of the contract or other agreement.
Interest revenue is recognised on a proportional basis taking into account the interest rates applicable to the financial assets.
Revenue from the disposal of non-current assets is recognised when control of the asset has passed to the buyer.
(i) Other payables
Prepayments received, which affect more than one financial period are matched with the related costs and recognised in the
period to which they relate.
In 2000, the Corporation received $70 million from the TV Fund and $3.4 million (from government appropriation) to provide
analogue extensions to regional Australia over the next twelve years. The amount received, including interest accrued on this
amount, is recognised as revenue when related expenditure is incurred. Refer to notes 5(f), 6(d) and 8(c)(x).
(j) Employee benefits
(i) Provision for long service leave
The provision for long service leave is measured at the present value of estimated future cash flows to be made in respect
of all employees at 30 June 2003. In determining the present value of the liability, attrition rates and pay increases have
been taken into account. The amount expected to be payable within twelve months is shown as a current liability, and the
balance as a non-current liability.
(ii) Provision for annual leave
Provision is made for the value of entitlements accrued as at balance date and includes the annual leave bonus component
payable in accordance with the SBS Award. The amount expected to be payable within twelve months is shown as a
current liability, and the balance as a non-current liability. The nominal amount is calculated having regard to the rates
expected to be paid on settlement of the liability. This is a change in accounting policy from last year, as required by the
initial application of a new Accounting standard AASB 1028 from 1 July 2002. The impact in 2003 of salary increases under
the current SBS Certified Agreement is $109,287 for annual leave liabilities.
(iii) Provision for redundancies
Provision is made for redundancies for employees or employee numbers identified at balance date, which can be reliably
measured. The provision does not include long service leave or annual leave paid on termination. These are included in the
respective provisions.
(iv) Sick leave
No provision is made for sick leave in the financial statements as sick leave taken by employees is expected to be less than
future entitlements. This assessment is made for all employees on a group basis.
(v) Provision for superannuation on accrued recreation and long service leave
Provision is made for recognition of employer (CSS and PSS) superannuation contributions payable in respect of accrued
leave liabilities. The provision is calculated using a percentage of employer CSS and PSS contributions on accrued leave
estimated to be taken during the employees' period of service, and is applied to accrued leave liabilities. Refer also to note 1(k).

(k) Superannuation
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
(i) Employees of the Corporation contribute directly to either (a) the Commonwealth Superannuation Scheme (CSS), or (b) the
Public Sector Superannuation Scheme (PSS), by way of fortnightly salary deductions.
(ii) Employees of the Corporation are employed under Section 54 of the Special Broadcasting Service Act 1991, and the
Corporation is required to contribute the employer component of the Superannuation Schemes. Employer contribution rates
were 19.3% of salary (CSS) and 10.2% of salary (PSS) in 2002-03. These will increase to 25.3 % (CSS) and 11.4 % (PSS)
from 1 July 2003.
(iii) The Corporation also contributes superannuation in respect of contract staff engaged under Section 44 of the Special
Broadcasting Service Act 1991, in accordance with the superannuation guarantee legislation. The contributions are included
in the cost of contract - see note 6(d).
(l) Leases
A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the risks and
benefits incidental to ownership of leased assets, and operating leases under which the lessor effectively retains all such risks
and benefits.
Where a non-current asset is acquired by means of a finance lease, the asset is capitalised at the present value of the minimum
lease payments at the inception of the lease, and a liability for lease payments recognised at the same amount. Lease payments
are allocated between the principal component and the interest expense.
Finance lease assets are amortised on a straight line basis over their estimated useful lives to the Corporation.
Lease payments for operating leases, where substantially all the risks and benefits remain with the lessor, are charged as
expense in the periods in which they are incurred.
(m) Cash flows
For the purpose of the Statement of Cash Flows, cash includes cash on hand and deposits held at call with banks.
(n) Financial instruments
Accounting policies in relation to financial instruments are disclosed in note 15.
(o) Acquisition of assets
Assets acquired are recorded at the cost on acquisition, being the purchase consideration determined as at the date of acquisition.
(p) Property, plant and equipment
Asset recognition threshold
Items are classified as non-current assets when:
(i) the cost of acquisition is in excess of $2000;
(ii) they are non-consumable in nature; and
(iii) the estimated useful life is in excess of 12 months.
FINANCIAL STATEMENTS | 105
Revaluations
The Corporation implements progressive revaluations of all property, plant and equipment over successive three year periods.
All revaluations (undertaken before 30 June 2002) were done on a deprival basis. Since that date, all revaluations (planned for all
property, plant and equipment prior to 30 June 2004, will be at fair value in accordance with AASB 1041 Revaluation of
Non-Current Assets.

106 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
The revaluations to 30 June 2003 have been implemented as follows:
- Freehold land was revalued as at 30 June 2001;
- Buildings on freehold land were revalued as at 30 June 2001;
- Leasehold improvements have been revalued as at 1 July 1999;
- Plant and equipment, whether at cost or under finance lease, were revalued at 30 June 2001; and
- Intangible assets were revalued as at 30 June 2001 (see note 9 xiii).
Property, plant and equipment, other than land, is recognised at its depreciated replacement cost.
Depreciation
Property, plant and equipment, other than freehold land, is depreciated over their estimated useful lives to the Corporation using
the straight line method of depreciation.
Depreciation/amortisation rates (useful lives) and methods were reviewed during the 2002-03 financial year.
Depreciation and amortisation rates applying to each class of depreciable asset are based on the following useful lives:
Class of non financial asset 2002-2003 2001-2002
Avg Avg
Buildings 40 years 40 40 years 40
Leasehold improvements Lease term Lease term
Plant & equipment 3 to 20 years 9 3 to 20 years 10
Intangibles 5 to 7 years 5 5 to 7 years 6
The aggregate amount of depreciation allocated for each class of asset during the reporting period is disclosed in note 6(e).
Recoverable amount test
The carrying amount of property, plant and equipment is reviewed annually to ensure it is not in excess of the recoverable
amount from these assets. The recoverable amount is assessed on the basis of expected net cash flows which will be received
from the assets' employment and subsequent disposal. The expected net cash flows from future appropriations by the
Parliament, have been discounted to their present value in determining the recoverable amount.
No write-down to the recoverable amount has been made in 2003.
(q) Amortisation
(i) Current assets
In 2002, overseas purchased programs were valued at cost and amortised 90% after first screening and 10% after second
screening, or fully amortised upon expiration of rights. In 2003 the method of amortising overseas purchased programs was
reviewed and calculated on a straight line basis over the shorter of three years or licence period (for movies), or over the
shorter of two years or licence period (for documentaries and other overseas purchased programs).
The method of amortising overseas program purchases (over time) has resulted in amortisation expense of $5.853m in
2003. Using the previous basis (that is, amortising 90 % after first screening) would have been $7.804m.
Locally commissioned programs are valued at cost, and amortised on a straight line basis over the shorter of four years or
licence period. All programs are fully amortised upon expiration of rights. Internally produced programs screened in the
current period are expensed as incurred.
Amortisation of overseas purchased programs and commissioned programs is shown in note 6(d).
(ii) Non-current assets
Leasehold improvements are amortised on a straight line basis over the shorter of either the unexpired period of the lease or
the estimated useful life of the improvements.
Intangible assets are amortised on a straight line basis over their estimated useful lives.

(r) Taxation
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
The Corporation is not subject to income tax. Its controlled entity, Multilingual Subscriber Television Ltd (MST Ltd) was exempt
from tax until 30 June 2000. In 2003, a ruling from the Australian Taxation Office (ATO) reversed its earlier decision that MST Ltd
was exempt from tax. MST Ltd is therefore subject to income tax from 1 July 2000 - see note 12 (c). MST Ltd has appealed
against the ATO's decision.
The Corporation and its controlled entity, Multilingual Subscriber Television Ltd (MST Ltd), are subject to fringe benefits tax.
(s) Goods and Services Tax
Revenues, expenses and assets are recognised net of the amount of goods and services tax (GST), except:
(i) where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of the cost of
acquisition of an asset or as part of an item of expense; or
(ii) for receivables and payables which are recognised inclusive of GST.
The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables.
(t) Capital Use Charge
The Capital Use Charge (CUC) is a charge levied on Commonwealth General Government Sector agencies and authorities. The
Capital use will not operate after 30 June 2003, and therefore the amount of the charge payable in respect of 2003 is the amount
appropriated (2002: 11 % of adjusted net assets).
(u) Foreign currency
Transactions denominated in a foreign currency are converted at the effective exchange rate on the date of the transaction.
Exchange gains and losses are reported in the Statement of Financial Performance.
(v) Receivables
Credit terms for receivables for goods and services are net 45 days for advertising debtors and 30 days for other debtors.
A provision is raised for doubtful debts based on a review of all outstanding amounts at year end. Bad debts are written off
during the period in which they are identified.
(w) Loans
Bank loans and loans from the Government are recognised at their principal amounts. Interest is expensed as it accrues.
(x) Borrowing costs
All borrowing costs are expensed as incurred.
(y) Trade creditors
Creditors and accruals are recognised at their nominal amounts, being the amounts at which the liabilities will be settled.
Liabilities are recognised to the extent that the goods or services have been received, irrespective of having been invoiced.
Settlement is usually made net 30 days.
(z) Comparative figures
Comparative figures are, where applicable, restated to reflect the current year presentation of the financial statements.
(aa) Rounding
FINANCIAL STATEMENTS | 107
Amounts are rounded to the nearest $1,000 except in relation to the remuneration of directors, officers and auditors.

108 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
2 REPORTING BY OUTCOMES (Corporation only)
Reporting by segments
The economic entity operates Radio and Television services within the broadcasting industry. Geographically the economic
entity operates entirely within Australia. The Corporation is structured to meet one outcome:
Outcome 1: Provide multilingual and multicultural services that inform, educate and entertain all Australians and in so doing
reflect Australia's multicultural society.
Net Cost of Outcome Delivery Outcome 1
2003 2002
$000 $000
Administered expenses - -
Departmental expenses 161,288 158,651
Total expenses 161,288 158,651
Costs recovered from provisions of goods and services to the non-government sector
Administered Departmental - -
Departmental - -
Total costs recovered - -
Other external revenues - -
Departmental
Goods and services 28,171 30,045
Interest 1,420 2,190
Revenue from sale of assets 102 25
Reversals of previous asset write-downs 43 -
Net foreign exchange gains (non-speculative) 16 20
Other 6,880 8,112
Total other external revenues 36,632 40,392
Net cost of outcome 124,656 118,259
The net costs shown include intra-government costs that would be eliminated in calculating the overall Budget Outcome.
The "Capital Usage Charge" is not included in any of the Net cost of the outcomes as it is not an operating expense.
Departmental Revenues and Expenses by Output Group (Output 1: Television & Output 2: Radio)
Operating Expenses
Output 1 Output 2 Total
2003 2002 2003 2002 2003 2002
$000 $000 $000 $000 $000 $000
Employees 39,340 35,347 20,922 20,526 60,262 55,873
Suppliers 81,633 79,709 9,619 10,347 91,252 90,056
Depreciation and amortisation 6,724 7,880 1,348 1,193 8,072 9,073
Write-down of assets 221 101 37 38 258 139
Borrowing costs expense 1,040 2,527 404 983 1,444 3,510
Total operating expenses 128,958 125,564 32,330 33,087 161,288 158,651
Funded by:
Revenue from Government 104,697 96,246 32,755 30,981 137,452 127,227
Sale of goods and services 26,276 28,496 1,895 1,549 28,171 30,045
Interest 1,085 1,620 335 570 1,420 2,190
Other non-taxation revenue 6,416 7,944 625 213 7,041 8,157
Total operating revenue 138,474 134,306 35,610 33,313 174,084 167,619
To as large an extent as possible, all direct costs are charged to the outputs (Televisions and Radio).
Indirect and shared costs are attributed or apportioned on the basis of staff numbers or usage (e.g. office space used).

3 ECONOMIC DEPENDENCY
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
The Corporation is dependent on Parliamentary appropriations to be viable as a going concern.
4 OPERATING SURPLUS
for the year ended 30 June 2003
The economic entity's operating surplus before payment of the capital use charge is $12.294 million. The operating result is a
surplus of $1.388 million after providing for the capital use charge paid.
5 OPERATING REVENUES
5(a) Revenues from Government
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Annual Appropriation Act No 1 - basic appropriation 137,327 125,100 137,327 125,100
Annual Appropriation Act No 2 - equity injection and loan 1(f) 32,580 8,000 32,580 8,000
Annual Appropriation Act No 3 - additional estimates 125 2,127 125 2,127
Parliamentary appropriations received 170,032 135,227 170,032 135,227
Less equity injections (8,580) (8,000) (8,580) (8,000)
Less Commonwealth loan (24,000) - (24,000) -
Total Revenues from Government 137,452 127,227 137,452 127,227
5(b) Goods and Services
Advertising and sponsorship - external entities 21,765 23,657 21,765 23,657
Production services - external entities 3,339 4,316 3,339 4,316
Sub-total rendering of services - external entities 25,104 27,973 25,104 27,973
Sale of programs and merchandise - external entities 1,438 1,242 1,438 1,242
Sub-total provision of goods - external entities 1,438 1,242 1,438 1,242
Services to related entities - Commonwealth entities 691 678 691 678
Services to related entities - controlled company (v) - - 720 -
Services to related entities - associated company 938 1,052 218 152
Sub-total rendering of services - related entities 1,629 1,730 1,629 830
Total Goods and Services 28,171 30,945 28,171 30,045
Costs of sales of goods (vi) - - - -
(v) In 2003 $0.720m was paid to the Corporation by its controlled
entity MST Ltd for management fees.
(vi) No costs of sale is recognised as all sales of goods and
services are outsourced and no inventory of goods is held.
FINANCIAL STATEMENTS | 109

110 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
5(c) Interest
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Deposits 1,574 2,335 1,420 2,190
Total interest 1,574 2,335 1,420 2,190
5(d) Revenue from sale of assets
Plant and equipment
Proceeds from sale 102 25 102 25
Total revenue from sale of assets 102 25 102 25
5(e) Reversals of previous asset write-downs
Financial assets
Receivables
Goods and services - adjustment to provision for doubtful debts 43 - 43 -
Total reversals of previous asset write-downs 43 - 43 -
5(f) Other operating revenue
Revenue from TV Fund (analogue extensions) 1(i) 5,862 6,123 5,862 6,123
Distribution from profits - controlled entity (vii) - - - 1,000
Rental Receipts 762 748 762 748
Miscellaneous revenue 256 241 256 241
Total other operating revenue 6,880 7,112 6,880 8,112
(vii) In 2002 $1m was distributed to the Corporation from its
controlled entity MST Ltd. No dividend was distributed in 2003.
6 OPERATING EXPENSES Consolidated Corporation
6(a) Employee expenses and Average Staffing Level 2003 2002 2003 2002
The average staffing levels for the consolidated entity
and the Corporation during the year were 769 771 769 771
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Basic remuneration for services provided
Salaries and related expenses 46,120 43,390 46,120 43,390
Employee leave benefits 1(j) 6,198 5,769 6,198 5,769
Superannuation expenses 1(k) 6,774 6,460 6,774 6,460
Total basic remuneration for services provided 59,092 55,619 59,092 55,619
Other employee expenses
Separation and redundancy payments 1,170 254 1,170 254
Total employee expenses 60,262 55,873 60,262 55,873

6(b) Remuneration of officers
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
"Officers" are persons engaged by the economic entity who are concerned in, and take part in, the management of the
Corporation or economic entity, other than a director. The definition does not include a designated office or position occupied by
more than one person during the reporting period.
Remuneration of officers (detailed below) relates to members of the Executive. The remuneration of those officers who have occupied
the position of Managing Director or a director of the economic entity during 2002-03 are not included to the extent that they were
remunerated as directors of the Corporation or economic entity. Details in relation to those directors are included in note 6(c).
Consolidated Corporation
Officers 2003 2002 2003 2002
Total remuneration in respect of Officers: $877,047 $620,405 $877,047 $620,405
The above amounts include remuneration in respect of each officer or designated position which is $100,000 or more during the
reporting period. The amounts include a component for leave accrued, and are included in Employee expenses in note 6(a)
Officers of the Officers of the
economic entity Corporation
2003 2002 2003 2002
Number Number Number Number
The number of Officers whose total remuneration was between :
$140,001 - $150,000 1 - 1 -
$160,001 - $170,000 - 1 - 1
$170,001 - $180,000 1 - 1 -
$190,001 - $200,000 - 1 - 1
$210,001 - $220,000 1 - 1 -
$250,001 - $260,000 - 1 - 1
$330,001 - $340,000 1 - 1 -
6(c) Remuneration of directors and related party disclosures
Directors
FINANCIAL STATEMENTS | 111
Remuneration of directors includes the remuneration of officers who are also directors of the Corporation or the economic entity.
Their remuneration as directors of the Corporation is included below.
Consolidated Corporation
2003 2002 2003 2002
Total remuneration in respect of directors: $1,043,719 $1,039,430 $558,421 $532,149
Superannuation included in the above remuneration: $128,088 $85,035 $51,743 $49,688
The directors of the Corporation's controlled entity Multilingual Subscriber Television Limited (MST Ltd - see note 8c) are
appointed from directors and officers of the Corporation. The remuneration paid by the Corporation to those directors is
$905,900 ($915,822 in 2002), including a component for leave accrued. They received no additional remuneration for their duties
in relation to the controlled entity.
Officers of the Officers of the
economic entity Corporation
2003 2002 2003 2002
Number Number Number Number
The number of directors whose total remuneration was between :
Nil - $ 10,000 1 3 1 3
$ 10,001 - $ 20,000 2 5 1 5
$ 20,001 - $ 30,000 4 - 4 -
$ 30,001 - $ 40,000 1 1 1 1
$ 40,001 - $ 50,000 1 1 1 1
$200,001 - $210,000 1 - - -
$240,001 - $250,000 - 1 - -
$250,001 - $260,000 1 1 - -
$360,001 - $370,000 - 1 - 1
$370,001 - $380,000 1 - 1 -

112 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
6(c) Remuneration of directors and related party disclosures (cont.)
The following persons held positions as directors of the Corporation during 2002-03:
Carla Zampatti (Chairman)
Neville Roach (Deputy Chairman) Robert Cronin
Nigel Milan (Managing Director) Joseph Elu
Jillian Broadbent Edward Gregory
Peter Carroll Gerald Stone
The following persons held positions as directors of the Corporation's controlled entity, MST Ltd, during 2002-03:
Carla Zampatti (Chairman)
Nigel Milan Tuong Quang Luu
Maureen Crowe (ceased 26/07/02) Jonathan Torpy (appointed 29/07/02)
Transactions with other related parties
Transactions with other related parties are disclosed in the relevant notes. Unless otherwise stated, transactions between related
parties are on normal commercial terms and conditions, which are no more favorable than those available to other parties.
6(d) Suppliers expenses
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Operating lease rentals 2,512 1,804 2,512 1,804
Rendering of services - external entities
Broadcasting facilities 26,307 27,558 26,307 27,558
Administrative expenses 19,887 19,138 19,863 19,137
Analogue extensions 1(i) 5,863 6,123 5,863 6,123
Contract staff 1(k) 8,820 8,714 8,820 8,714
Production services 2,418 2,434 2,418 2,434
Sub-total rendering of services - external entities 63,295 63,967 63,271 63,966
Provision of goods - external entities
Amortisation of program stocks 1(q) 5,853 5,981 5,853 5,981
Amortisation of commissioned programs 1(q) 4,172 3,120 4,172 3,120
Other program purchases 9,936 10,788 9,936 10,788
Materials and minor items 3,817 2,996 3,817 2,996
Office Supplies 1,626 1,338 1,626 1,336
Sub-total provision of goods - external entities 25,504 24,223 25,404 24,221
Rendering of services - related entities
Audit fees (viii) 69 69 65 65
Total supply of goods and services 88,768 88,259 88,740 88,252
Total suppliers expenses 91,280 90,063 91,252 90,056

6(d) Suppliers expenses (cont.)
(viii) Audit fees
Fees for services paid or payable to the Auditor-General for auditing
the economic entity's financial statements for the reporting period
were $69,000 (2002 $69,000). No other services were provided
during the reporting period.
STATEMENT
for the 12 months ended 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Remuneration for auditing the financial statements. 69 69 65 65
Total audit fees 69 69 65 65
6(e) Depreciation/amortisation of non-current assets
Depreciation/amortisation of property, plant,
equipment and intangibles 8,010 8,694 8,010 8,694
Amortisation of leased assets 62 379 62 379
Total depreciation/amortisation of non-current assets 8,072 9,073 8,072 9,073
The aggregate amounts of depreciation and amortisation allocated
during the reporting period, as expense for each class of
depreciable asset, are as follows:
Buildings on Freehold Land 1,173 1,162 1,173 1,162
Leasehold Improvements 151 29 151 29
Plant and Equipment 6,428 7,430 6,428 7,430
Intangibles 320 452 320 452
Total allocated 8,072 9,073 8,072 9,073
6(f) Write-down of assets
Financial assets
Receivables
Goods and services - adjustment to provision for doubtful debts - 44 - 44
Goods and services - bad debts written off 44 50 44 50
Total write-down of assets 44 94 44 94
6(g) Value of assets sold
FINANCIAL STATEMENTS | 113
Plant and equipment
Proceeds from disposal 102 25 102 25
Net book value at sale (78) (13) (78) (13)
Write-offs (non-sale) 1(p), 9(d) (137) (32) (137) (32)
Net gain/(loss) from disposal of plant and equipment (113) (20) (113) (20)
Total proceeds from disposal 102 25 102 25
Total value of assets disposed (215) (45) (215) (45)
Total net gain from disposal of assets (113) (20) (113) (20)

114 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
7 BORROWING COST EXPENSES
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Loans 1,438 3,484 1,438 3,484
Finance charges on lease liabilities 5 26 5 26
Total borrowing cost expenses 1,443 3,510 1,443 3,510
8 FINANCIAL ASSETS
8(a) Cash
Cash at bank and on hand 3,570 4,057 3,558 3,212
Balance of cash as at 30 June shown in the
Statement of Cash Flows 3,570 4,057 3,558 3,212
8(b) Receivables
Goods and services - controlled entity 8(c)(xii) - - 4,459 3,667
Distribution from profits - controlled entity 5(f)(vii) - - - 1,000
Goods and services - associated company 179 369 179 39
Other goods and services (ix) 5,160 8,623 5,160 8,623
Less provision for doubtful debts (54) (97) (54) (97)
Total goods and services receivables 5,285 8,895 9,744 13,232
Interest 19 25 19 25
Capital use charge receivable - 121 - 121
GST receivable 750 820 676 820
Total receivables (net) 6,054 9,861 10,439 14,198
(ix) The majority of goods and services receivable
relate to advertising agencies.
Receivables (gross) are aged as follows:
Not overdue
Overdue by:
5,644 9,613 10,029 13,950
- less than 30 days 225 92 225 92
- 30 to 60 days 58 35 58 35
- 60 to 90 days 32 34 32 34
- more than 90 days 149 184 149 184
464 345 464 345
Total receivables (gross) 6,108 9,958 10,493 14,295
The provision for doubtful debts is aged as follows:
Overdue by:
- more than 90 days 54 97 54 97
Total provision for doubtful debts 54 97 54 97

8(c) Investments
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Non-government securities (x) 65,966 65,321 62,922 62,788
Shares in controlled entity - at cost (xi) - - - -
Shares in associated company (xii) 2,732 2,849 - -
Total investments 68,698 68,170 62,922 62,788
(x) In 1999-2000, the Corporation received revenue from the TV Fund to provide analogue extensions to regional Australia over the
next 12 years. These funds have been invested in non-government securities. Refer also to note 1(i).
(xi) Investment in controlled entity
The Corporation subscribed for 5 shares ($1 each) in Multilingual Subscriber Television Ltd (MST Ltd) in 1994-95. MST Ltd is a
controlled entity of SBS Corporation. It was incorporated for the purpose of the Corporation's involvement in Pay TV. In 2002 $1m
was distributed to the Corporation from profits of MST Ltd. No dividend was distributed in 2003.
Country of Interest of Contributions to
incorporation Corporation consolidated surplus
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Parent Entity
SBS Corporation Australia 12,796 8,968
Directly controlled by SBS Corporation
MST Ltd Australia 100% 100% (502) 249
12,294 9,217
(xii) Investment in associated company and equity information
FINANCIAL STATEMENTS | 115
Name of entity Principal Ownership Ownership Balance Date Balance Date
activity Interest Interest
2003 2002 2003 2002
PAN TV Ltd Production and delivery of
media services
40% 40% 30 June 2003 30 June 2002
The Corporation's controlled entity (MST Ltd) subscribed for 220,000 shares in PAN TV Ltd in 1994-95, the subscription price
deemed to be paid in consideration for a range of services provided by the economic entity to PAN TV Ltd. The purchase
consideration for the shares acquired was valued at $3,667,333, having regard to the price paid by the other investing partners in
PAN TV Ltd in acquiring their shares. The equity accounted value of this investment as at 30 June 2003 was $2.7m (2002:
$2.850m) having regard to the performance of PAN TV Ltd in 2003. A revaluation of this investment was undertaken in 2003 by
Deloitte Touche Tohmatsu which was more than its current carrying value of $2.7m.
The range of services valued at $3,667,333, have been fully provided by the Corporation to PAN TV Ltd on behalf of MST Ltd.
This amount is shown as a receivable by the Corporation from its controlled entity, MST Ltd, and eliminated on consolidation.
PAN TV Ltd currently provides a "World Movies" Channel to Foxtel, Optus Vision, and Austar under distribution agreements.

116 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
(xii) Investment in associated company and equity information (cont.)
2003 2002
$'000 $'000
Cost
Carrying amount of investment in associated company (at cost) 3,667 3,667
Dividends receivable from associated company - -
Equity
3,667 3,667
Carrying amount of investment in associated company (at cost) 3,667 3,667
Less share of retained losses (935) (818)
Equity accounted amount of investment 2,732 2,849
Share of associate's operating profit (loss) before income tax (148) 310
Share of income tax expense (credit) attributable to operating profit (loss) 31 (99)
Share of operating profit (loss) after income tax (117) 211
Accumulated results attributable to associate
1 July (818) (1,028)
30 June (935) (818)
Movement in the equity accounted investment in associated company
Investment in associated company 1 July 2,849 2,638
New investments during the year - -
Share of operating profit (loss) after income tax (117) 211
Dividend revenue from associated company - -
Disposals during the year - -
Investment in associated company 30 June 2,732 2,849
Share of commitments
Share of operating lease commitments 37 23

9 NON-FINANCIAL ASSETS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
9(a) Land and buildings 1(p)
for the year ended 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Freehold land - at independent valuation (xiii) 9,700 9,700 9,700 9,700
Buildings - at independent valuation (xiii) 46,375 46,375 46,375 46,375
Buildings - at cost 739 273 739 273
Less accumulated depreciation (11,611) (10,438) (11,611) (10,438)
35,503 36,210 35,503 36,210
Leasehold improvements - at independent valuation (xiii) 212 212 212 212
Leasehold improvements - at cost 6,020 1,539 6,020 1,539
Less accumulated amortisation (341) (190) (341) (190)
5,891 1,561 5,891 1,561
Total land and buildings 51,094 47,471 51,094 47,471
9(b) Plant and equipment 1(p)
Plant and equipment - at independent valuation (xiii) 51,272 51,272 51,272 51,272
Plant and equipment - at cost 11,177 4,866 11,177 4,866
Less accumulated depreciation (32,520) (27,627) (32,520) (27,627)
29,929 28,511 29,929 28,511
Plant and equipment under finance lease
(at independent valuation) 1(l), 10(b), (xiii) 2,083 2,083 2,083 2,083
Less accumulated amortisation (1,915) (1,853) (1,915) (1,853)
168 230 168 230
Total plant and equipment 30,097 28,741 30,097 28,741
9(c) Intangibles 1(p)
FINANCIAL STATEMENTS | 117
Computer software at cost (xiii) 3,319 2,151 3,319 2,151
Less accumulated amortisation (1,380) (1,387) (1,380) (1,387)
1,939 764 1,939 764
Total intangibles 1,939 764 1,939 764
Total property, plant, equipment and intangibles 83,130 76,976 83,130 76,976

118 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
9 NON-FINANCIAL ASSETS (cont.)
(xiii) All property, plant and equipment (except for leasehold improvements) were revalued in accordance with the deprival method of
valuation at 30 June 2001 (see note 1p). Leasehold improvements were revalued in accordance with the deprival method of
valuation as at 1 July 1999.
The revaluations for land and building were completed by independent valuers, based on market value for existing usage: Jim
Power, AAPI, Certified Practising Valuer - Artarmon, NSW (land and building). Edward J Kinch MRICS AAPI (Senior Valuer) -
Craigieburn, Victoria (land).
The revaluation for plant and equipment was made by an independent valuer Simon B O'Leary, AAPI, MSAA, based on the
depreciated replacement cost of the equipment.
The revaluation for leasehold improvements was made by an independent valuer Mario Lancellotti, AAPI, based on the
depreciated replacement cost of the improvements.
The valuation of computer software was completed at 30 June 2001. Schedule 1 requires computer software to be carried at cost.
In accordance with AASB 1041, the Corporation deemed the carrying amount for computer software at 30 June 2001 to be at cost.
9(d) Analysis of property, plant, equipment and intangibles (Consolidated)
Reconciliation of the opening and closing balances of property, plant and equipment and intangibles.
Land Buildings Total land Plant & Computer Total
& buildings equipment software/licenses
$'000 $'000 $'000 $'000 $'000 $'000
As at 1 July 2002
Gross Book Value
Accumulated depreciation/
9,700 48,399 58,099 58,221 2,151 118,471
amortisation (10,628) (10,628) (29,480) (1,387) (41,495)
Net book value 9,700 37,771 47,471 28,741 764 76,976
Additions - by purchase - 4,947 4,947 7,990 1,504 14,441
Net revaluation increment/(decrement) - - - - - -
Depreciation/amortisation expense - (1,324) (1,324) (6,428) (320) (8,072)
Recoverable amount write-downs - - - - - -
Disposals
From disposal of operations - - - - - -
Other disposals - - - (206) (9) (215)
As at 30 June 2003
Gross Book Value 9,700 53,346 63,046 64,532 3,319 130,897
Accumulated depreciation/amortisation - (11,952) (11,952) (34,435) (1,380) (47,767)
Net book value 9,700 41,394 51,094 30,097 1,939 83,130
The controlled entity does not have any non-financial assets.

NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
9(e) Assets at valuation as at 30 June 2003 (Consolidated)
As at 30 June 2003
for the year ended 30 June 2003
Land Buildings Total land Plant & Computer Total
& buildings equipment software/licenses
$'000 $'000 $'000 $'000 $'000 $'000
Gross value 9,700 46,375 56,075 51,588 - 107,663
Accumulated depreciation/
amortisation - (11,804) (11,804) (33,267) - (45,071)
Net book value 9,700 34,571 44,271 18,321 - 62,592
As at 30 June 2002
Gross value 9,700 46,587 56,287 53,355 - 109,642
Accumulated depreciation/
amortisation - (10,625) (10,625) (29,189) - (39,814)
Net book value 9,700 35,962 45,662 24,166 - 69,828
9(f) Assets held under finance lease as at 30 June 2003 (Consolidated)
As at 30 June 2003
Land Buildings Total land Plant & Computer Total
& buildings equipment software/licenses
$'000 $'000 $'000 $'000 $'000 $'000
Gross value - - - 2,083 - 2,083
Accumulated depreciation/
amortisation - - - (1,915) - (1,915)
Net book value - - - 168 - 168
As at 30 June 2002
Gross value - - - 2,083 - 2,083
Accumulated depreciation/
amortisation - - - (1,853) - (1,853)
Net book value - - - 230 - 230
Notes 1(l), 10(b) and 9(b) also refer to the finance lease agreements entered into by the Corporation.
FINANCIAL STATEMENTS | 119

120 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
9(g) Inventories
All inventories are current assets.
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Inventories not held for sale
Purchased program stocks - at cost 15,698 13,279 15,698 13,279
Less accumulated amortisation 1(q), 6(d) (8,163) (8,669) (8,163) (8,669)
7,535 4,610 7,535 4,610
Commissioned programs (completed) - at cost 28,434 32,329 28,434 32,329
Less accumulated amortisation 1(q), 6(d) (16,107) (18,434) (16,107) (18,434)
12,327 13,895 12,327 13,895
Commissioned programs - in progress 7,619 3,403 7,619 3,403
Total inventories not held for sale 27,481 21,908 27,481 21,908
9(h) Other non-financial assets
Prepayments 7,464 7,838 7,464 7,838
Other - deferred interest rate hedge 247 - 247 -
Total other non-financial assets 7,711 7,838 7,711 7,838
10 INTEREST BEARING LIABILITIES
10(a) Loans
Loans from Government 1(w)
Loans from Government (xiv) 22,193 24,000 22,193 24,000
Total loans 22,193 24,000 22,193 24,000
(xiv) The Corporation received a loan from Government on
2 July 2002 to refinance the balance of the Corporation's
private sector loan for the construction and enhancement
of the premises at Artarmon.
At the reporting date, the loan from the Commonwealth
is payable as follows:
within one year: 1,919 24,000 1,919 24,000
In one to five years: 11,519 - 11,519 -
In more than five years: 8,755 - 8,755 -
Total loans 22,193 24,000 22,193 24,000

NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
10(b) Finance lease liabilities (xv)
for the year ended 30 June 2003
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Lease liabilities recognised in the statement
of financial position.
Current 18 86 18 86
Non-current - 18 - 18
Total lease liabilities 18 104 18 104
Finance leases liabilities at the reporting date and
related finance charges are payable as follows:
No later than one year 19 90 19 90
In one to five years - 19 - 19
In more than five years: - - - -
Minimum lease payments 19 109 19 109
Less future finance charges (1) (5) (1) (5)
Total lease liabilities 18 104 18 104
(xv) The Corporation has entered into two separate finance lease
agreements for the purpose of acquiring equipment for signal
splitting to other states, and for digital editing and recording
equipment - see notes 1(l) and 9(f).
11 PROVISIONS
11(a) Employee Provisions
Salaries and wages 1,523 1,392 1,523 1,392
Leave 12,939 12,473 12,939 12,473
Superannuation 202 184 202 184
Separations and redundancies 304 - 304 -
Aggregate employee entitlement liability (xvi) 14,968 14,049 14,968 14,049
(xvi) Employee provisions are categorised as follows
Current 9,100 8,259 9,100 8,259
Non-current 5,868 5,790 5,868 5,790
Aggregate employee entitlement liability 14,968 14,049 14,968 14,049
12 PAYABLES
12(a) Suppliers
FINANCIAL STATEMENTS | 121
Trade creditors 9,768 8,927 9,756 8,892
Total suppliers payables 9,768 8,927 9,756 8,892

122 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
12(b) Other payables
Notes Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Deferred Revenue 863 250 863 250
Prepayments received (xvii) 46,409 49,061 46,409 49,061
Total other payables 47,272 49,311 47,272 49,311
(xvii) In 1999-2000, the Corporation received revenue from
the TV Fund to provide analogue extensions to regional
Australia over the next 12 years. Refer also to notes 1(i) and 8(c).
12(c) Tax liabilities
The prima facie tax on the surplus from ordinary activities before
income tax is reconciled to the income tax expense as follows:
Prima facie tax payable on surplus from ordinary
activities before income tax at 30% (2002: 30%) 3 - - -
Adjusted for share of net losses of associates
(not a tax deductible expense) 35 - - -
Income tax liability for 2003: 38 - - -
Income tax adjustment for 2001 and 2002 1(r) 473 - - -
Total income tax expense 12 (c) 511 - - -
13 CASH FLOW RECONCILIATION
Reconciliation of operating surplus to net cash flows
provided by operating activities.
Net operating surplus 12,294 9,217 12,796 8,968
Depreciation and amortisation of property, plant and equipment 8,072 9,073 8,072 9,073
Decrease / (increase) in payables to suppliers for capital purchases 111 285 111 285
(Gain) / loss on disposal of property, plant and equipment 113 20 113 20
(Decrease) / increase in provision for doubtful debts (43) 44 (43) 44
(Decrease) / increase in interest on capitalised investments 2,594 3,684 2,577 3,716
Decrease / (increase) in revenue prepaid for analogue extensions (5,457) (15,136) (5,457) (15,136)
Decrease / (increase) in interest on sinking fund investment - (923) - (923)
(Gain) / loss on investment in associated company 117 (211) - -
Changes in assets and liabilities:
Decrease / (increase) in receivables 3,729 (1,934) 3,681 (2,605)
Decrease / (increase) in inventories (5,573) (6,489) (5,573) (6,489)
Decrease / (increase) in prepayments paid 127 (1,178) 127 (1,178)
(Decrease) / increase in liabilities to employees 919 573 919 573
(Decrease) / increase in payables to suppliers 879 1,684 864 1,653
(Decrease) / increase in prepayments received 613 (1,107) 613 (1,107)
Net cash from (used by) operating activities 18,495 (2,398) 18,800 (3,106)

(Consolidated entity)
Item Accumulated results Asset revaluation reserve Total Contributed Equity TOTAL EQUITY
2003 2002 2003 2002 2003 2002 2003 2002
$000 $000 $000 $000 $000 $000 $000 $000
Opening Balance 1 July 2002 30,498 31,230 15,722 15,722 46,199 38,199 92,419 85,151
Net surplus/(deficit) 12,294 9,217 12,294 9,217
Net revaluation increment/(decrement) - - - -
Transactions with owner
Distributions to owner:
Capital Use Charge
Contributions by owner:
(10,906) (9,949) (10,906) (9,949)
Appropriations (equity injections) 8,580 8,000 8,580 8,000
Closing Balance 30 June 2003 31,886 30,498 15,722 15,722 54,779 46,199 102,387 92,419
Total equity attributable to the Commonwealth 31,886 30,498 15,722 15,722 54,779 46,199 102,387 92,419
(Corporation)
Item Accumulated results Asset revaluation reserve Total Contributed Equity TOTAL EQUITY
2003 2002 2003 2002 2003 2002 2003 2002
$000 $000 $000 $000 $000 $000 $000 $000
Opening Balance 1 July 2002 28,643 29,624 15,722 15,722 46,199 38,199 90,564 83,545
Net surplus/(deficit) 12,796 8,968 12,796 8,968
Net revaluation increment/(decrement) - - - -
Transactions with owner
Distributions to owner:
Capital Use Charge
Contributions by owner:
(10,906) (9,949) (10,906) (9,949)
Appropriations (equity injections) 8,580 8,000 8,580 8,000
Closing Balance 30 June 2003 30,533 28,643 15,722 15,722 54,779 46,199 101,034 90,564
Total equity attributable to the Commonwealth 30,533 28,643 15,722 15,722 54,779 46,199 101,034 90,564
14 ANALYSIS OF EQUITY
for the year ended 30 June 2003
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
FINANCIAL STATEMENTS | 123

124 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
15 FINANCIAL INSTRUMENTS
15(a) Terms, conditions and accounting policies
Financial Instrument Notes Accounting Policies and Methods Nature of underlying instrument
(including recognition criteria and measurement basis) (including significant terms & conditions affecting the
Financial assets Financial assets are recognised when control
over future economic benefits is established and
the amount of the benefit can be reliably measured.
amount, timing and certainty of cash flows)
Cash 8(a) Cash at bank and on hand is recognised at its Funds, mainly from monthly drawdowns of
nominal value. Interest is credited to revenue as appropriation placed in bank accounts with the
it accrues. Corporation's banker.
Receivables for goods & services 8(b) The receivables are recognised at the nominal Credit terms for receivables for goods and
amounts less any provision for doubtful debts. services are net 45 days for advertising debtors
A provision is raised for doubtful debts based on
a review of all outstanding amounts at year end.
Bad debts are written off during the period in which
they are identified.
and 30 days for other debtors.
Non-government security 8(c) SBS has a series of investments with banks and The investments are by purchase of negotiable
other financial institutions for funds not immediately certificates of deposits for varying periods
required for operational expenditure (for example, between 1 month and 12 years. The weighted
analogue extension moneys received from the TV average effective interest rate of these
fund to meet expenditure in the next twelve years) . investments is 5.5% (2002: 5.6%).
Financial liabilities Financial liabilities are recognised when a present
obligation to another party is entered into and the
amount of the liability can be reliably measured.
Loan from Government 10(a) Loans from Government are recognised at their SBS established a loan facility with the private
15(b) principal amounts. Interest is expensed as it accrues. sector in 1992 for the purpose of funding its
specialised broadcasting premises at Artarmon.
The facility expired in 2002, and was refinanced
through an unsecured loan from Government at
the prevailing 10 year Government bond rate
(6.02 %) - refer to note 15(b).
Finance Lease Liabilities 10(b) Liabilities are recognised at the present value of At reporting date, the Corporation had one of two
the minimum lease payments at the beginning of separate finance lease agreements outstanding.
the lease. The discount rates used are estimates of The terms of the remaining lease is 5.5 years. The
the interest rates implicit in the leases. interest rate implicit in the lease averaged 7.0%
Trade Creditors 12(a) Creditors and accruals are recognised at their
nominal amounts, being the amounts at which the
liabilities will be settled. Liabilities are recognised to
the extent that the goods or services have been
received (irrespective of having been invoiced).
Settlement is usually made net 30 days.

The economic entity has no unrecognised financial assets or liabilities as at 30 June 2003. Interest rate details of
recognised financial assets and liabilities are disclosed below. Investment in the economic entity's associated company is
excluded, in accordance with the Australian Accounting Standard (AAS 33) on Presentation and Disclosure of Financial
Instruments. Equity information in respect of the economic entity's associated company is disclosed in notes 8(c).
Financial Instrument Notes Floating Fixed Interest Rate Non-Interest Total Weighted Average
Interest Rate Bearing Effective Rate
Financial Assets
1 year or less 1 to 5 years > 5 years
2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002
$'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 % %
Cash
Receivables for goods
3,570 4,057 - - - - - - - - 3,570 4,057 - 3.7%
and services 8(b) - - - - - - - - 6,054 9,861 6,054 9,861 n/a n/a
Non government security 8(c) - - 24,126 46,978 15,462 - 26,378 18,343 - - 65,966 65,321 5.5% 5.6%
Total Financial Assets (Recognised) 3,570 4,057 24,126 46,978 15,462 - 26,378 18,343 6,054 9,861 75,590 79,239
Total Assets 196,644 188,810
Financial Instrument Notes Floating Fixed Interest Rate Non-Interest Total Weighted Average
Interest Rate Bearing Effective Rate
Financial Liabilities
1 year or less 1 to 5 years > 5 years
2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002
$'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 $'000 % %
Loan from Government 10(a) - - 1,919 24,000 11,519 - 8,755 - - - 22,193 24,000 6.0% 4.9%
Finance lease liabilities 10(b) - - 18 86 - 18 - - - - 18 104 7.0% 7.0%
Trade creditors 12(a) - - - - - - - - 9,768 8,927 9,768 8,927 n/a n/a
Total Financial Liabilities (Recognised) - - 1,937 24,086 11,519 18 8,755 - 9,768 8,927 31,979 33,031
Total Liabilities 94,257 96,391
SBS entered into an interest rate hedge on 4 June 2002 to minimise the risk of interest rate movements on a loan from
Government which was to be provided after balance date (2 July 2002) - at the prevailing 10 year Government bond rate
(6.02 %). The Commonwealth loan of $24m was to repay the balance owing on a loan raised in 1992 for its Artarmon
premises. The specific hedge entered into by the Corporation (on 4 June 2002) effectively locked the interest rate on the
loan at 6.23 % .
15(b) Interest rate risk
for the year ended 30 June 2003
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
FINANCIAL STATEMENTS | 125

126 | FINANCIAL STATEMENTS
NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTS
for the year ended 30 June 2003
15(c) Foreign currency risk
The Corporation did not enter into any specific foreign exchange hedge contracts in 2003.
Contracts entered into in foreign currency are not significant.
15(d) Credit risk
The economic entity's maximum exposures to credit risk at reporting date in relation to each class of recognised financial
assets is the carrying amount of those assets, as reported in the Statement of Financial Position.
The economic entity has no significant exposures resulting from any concentration of credit risk.
15(e) Net fair values of financial assets and liabilities
The net fair values of cash, receivables for goods and services, and trade creditors approximate their carrying amounts.
The net fair values of non government securities, Commonwealth loan and finance lease liabilities are based on
discounted cash flows using current interest rates for liabilities with similar risk profiles, and are shown below.
Financial assets
Notes Carrying Amount Net Fair Value
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Cash 3,570 4,057 3,570 4,057
Receivables for goods and services 8(b) 6,054 9,861 6,054 9,861
Non government securities 8(c) 65,966 65,321 67,481 65,744
Total financial assets 75,590 79,239 77,105 79,662
Financial liabilities
Loan from Government 10(a) 22,193 24,000 23,167 24,000
Finance lease liabilities 10(b) 18 104 18 104
Trade Creditors 12(a) 9,768 8,927 9,768 8,927
Total financial liabilities 31,979 33,031 32,953 33,031
16 CONTINGENT LIABILITIES AND ASSETS
Consolidated Corporation
2003 2002 2003 2002
$'000 $'000 $'000 $'000
Quantifiable contingencies
Contingent liabilities
Claims for damages/costs 310 250 310 250
Total contingent liabilities 310 250 310 250
Contingent assets
Claims for damages/costs - - - -
Total contingent assets - - - -
Net contingent liabilities 310 250 310 250
The Corporation is presently a defendant in several cases.
The amounts represent the Corporation's liability if unsuccessful.

APPENDIX | 127
APPENDIX

128 | APPENDIX
APPENDIX 1
SBS ACT
Compliance with Section 73
(a) particulars of any broadcast by SBS during the year because of a direction by the Minister under subsection 12 (1). None.
(b) particulars of any broadcast by SBS during the year because of a direction by the Minister otherwise than under this Act. None.
(c) particulars of any written statement of Commonwealth Government policy given to the Board by the Minister during the year and
the action (if any) taken by the Board in respect of the statement. None.
(d) particulars of any gift, devise or bequest accepted by SBS during the year. None.
(e) Particulars of how the programming activities during the year have related to SBS’s Charter obligations
See sections ‘Television’, ‘Radio’, ‘New Media’, ‘Business’ and ‘The Corporation’ and the ‘Performance Report 2002-03’.
Relevant sections within the Appendix include: SBS Television – Languages Broadcast 2002-03 (Appendix 3); SBS
Television Programs by Category 2002-03 (Appendix 4); SBS Independent Transmitted programs (Appendix 6); SBS
Radio schedule (Appendix 7); SBS Radio – Languages Broadcast 2002-03 (Appendix 9)
(f) particulars of the total revenue earned during the year from advertising and sponsorship, of the identity of each advertiser or
sponsor and of the program (if any) with which advertiser or sponsor is associated.
See Financial Statements. For SBS Television Sponsors 2002-03 (Appendix 10); SBS Television Advertisers 2002-03
(Appendix 11); SBS Radio Advertisers 2002-03 (Appendix 12).
(g) particulars of any direction by the Minister during the year under section 11 or 12. None.
(h) particulars of any advice received by the Board during the year from the Community Advisory Committee (CAC) and the action
taken by the Board in response to that advice.
See ‘The Corporation’ and ‘Performance Report 2002-03’ and for members of the CAC see Appendix 13.
(I) particulars of any other measures taken by the Board during the year to ensure that the Board is aware of, and response to,
community needs and opinions on matters relevant to SBS’s Charter.
See ‘Television’, ‘Radio’, ‘New Media’, ‘The Corporation’ and ‘Performance Report 2002-03’.
(j) an assessment of the extent to which the operations of SBS and its subsidiaries during the year have achieved the objectives of
SBS and its subsidiaries under the Corporate Plan and fulfilled the functions of SBS.
Such details are included throughout the body of the Report.
(k) particulars of any activities carried out during the year by SBS under subsection 52 (2).
See ‘Business’ and ‘Financial Statements’.
(l) particulars of the activities during the year of any authorised business with which SBS is associated under section 52.
See ‘Business’ and ‘Financial Statements’.

*Denotes Self-help service
SBS Analogue Television
AUSTRALIAN CAPITAL TERRITORIES
Canberra 28
Fraser 53
Tuggeranong 54
Weston Creek/Woden 58
NEW SOUTH WALES
Albury North 53
Armidale 30
Ashford 54
Batemans Bay/Moruya 55
Bathurst 46
Bega 43
Berridale* 36
Bourke* 57
Bowral/Mittagong 30
Braidwood 54
Broken Bay 64
Broken Hill 44
Central Tablelands 30
Central Western Slopes 29
Cobar* 28
Coffs Harbour 69
Coolah 53
Cooma 58
Cootamundra* 56
Cowra 45
Deniliquin 69
Dubbo 54
Dungog 42
East Grove* 43
Eden 69
Emmaville 52
Forster 41
Glen Innes 53
Gloucester 30
Goodooga* 69
Gosford 58
Goulburn 58
Grafton/Kempsey 28
Gulgong 68
Hay 60
Illawarra 53
Inverell 41
Jerilderie 59
Khancoban* 57
Kings Cross 58
Kotara 55
Laurieton 56
Lightning Ridgec* 60
Lismore East* 53
Lithgow 29
Lithgow East 52
Lord Howe Island (North)* 6
Lord Howe Island (South)* 7
Maclean* 55
Manly/Mosman 39
Manning River 59
Merewether 32
Mudgee 58
Murrumbidgee Irrigation Area (Griffith) 28
Murwillumbah 57
Narooma 47
Newcastle 45
North Armidale* 61
Nowra North 29
Nundle* 59
Oberon* 54
Ocean Shores* 68
Peak Hill* 67
Portland/Wallerawang 54
Richmond/Tweed 41
Rylstone/Kandos* 57
South Western Slopes/E Riverina 29
Stanwell Park 48
Sydney 28
Tamworth 52
Tenterfield 54
Tumburumba* 57
Tumut* 54
Tweed Heads 28
Ulladulla 30
Upper Hunter (Scone) 65
Upper Namoi 28
Vacy 28
Wagga Wagga 53
Walgett* 60
Wollongong 32
Wyong 39
Young* 58
NORTHERN TERRITORIES
Alice Springs 28
Ampilatwatja* 58
Bathurst Island* 63
Darwin 28
Darwin North 61
Groote Eylandt* 43
Ikuntji* 54
Jabiru* 61
APPENDIX | 129
APPENDIX 2
SBS Television Services
Area Served Channel Area Served Channel Area Served Channel
Katherine* 58
Maningrida* 60
McArthur River Mine* 63
Milikapiti* 63
Milingimbi* 63
Nhulunbuy* 55
Oenpelli* 60
Pine Creek* 69
Pularumpi* 66
Tennant Creek* 58
Tindal* 56
Titjikala* 65
Yulara* 58
QUEENSLAND
Airlie Beach 34
Atherton 56
Augathella* 6
Aurukun* 63
Ayr 57
Babinda 45
Bamaga* 52
Barcaldine* 60
Bedourie* 69
Bell 53
Birdsville* 69
Blackwater 43
Bollon* 63
Boonah 54
Bowen 48
Bowen Town 29
Boyne Island 54
Brisbane 28
Cairns 30
Cairns East 35
Cairns North 53
Camooweal* 63
Canungra* 57
Capella 29
Charleville* 7
Chillagoe* 60
Clermont 56
Cloncurry* 60
Cooktown* 61
Crows Nest* 55
Croydon* 6
Cunnamullav 62
Currumbin 48
Darling Downs 29
Dimbulah 43
Dysart 60

130 | APPENDIX
APPENDIX 2
SBS Television Services (cont’d)
Area Served Channel Area Served Channel Area Served Channel
Emerald 58
Eromanga* 63
Esk 52
Eulo* 63
Georgetown* 63
Gladstone (East) 29
Gladstone (West) 52
Gold Coast 61
Goldsborough Valley* 48
Gordonvale 58
Gunpowder* 60
Gympie 42
Gympie Town 50
Herberton 57
Hervey Bay 52
Hughenden* 69
Hungerford* 60
Ilfracombe* 68
Isisford* 68
Julia Creek* 59
Jundah* 63
Linville* 60
Longreach* 54
Mabuiag Island* 63
Mackay 30
Mareeba 45
Middlemount 48
Mission Beach 62
Moranbah* 67
Morven* 9
Mossman 29
Mount Isa 29
Mount Alford* 67
Nambour 55
Napranum* 66
Nebo 52
Noosa/Tewantin 29
Normanton* 52
Port Douglas 52
Proserpine 53
Quilpie* 63
Rathdowney* 37
Ravenshoe 53
Redlynch 57
Richmond* 65
Rockhampton 28
Rockhampton East 52
Roma* 60
Seisia* 62
Shute Harbour 55
Smithfield Heights 53
Southern Downs 30
Speewah* 58
St George* 61
Stonehenge* 63
Stuart 56
Sunshine Coast 34
Texas 67
Thargomindah* 60
Tieri 56
Toogoolawah* 56
Toowoomba 53
Townsville 28
Townsville 55
Townsville North 52
Tully 58
Warwick 67
Weipa* 56
Wide Bay 30
Windorah* 63
Winton* 54
Wyandra* 63
Yaraka* 39
Yarrabah* 57
Yeppoon 53
SOUTH AUSTRALIA
Adelaide 28
Adelaide Foothills 43
Angaston/Barossa* 69
Carrickalinga* 52
Ceduna/Smoky Bay 12
Coober Pedy* 60
Cowell 58
Elizabeth South 60
Eudunda* 69
Golden Grove* 53
Gumeracha* 53
Kimba* 62
Kingston SE/Robe 53
Marla* 60
Naracoorte 54
Normanville* 54
Oodnadatta 57
Peterhead 53
Port Lincoln 54
Renmark/Loxton 30
Roxby Downs* 53
South East (Mt Gambier) 29
Spencer Gulf North 34
Swan Reach* 63
Truro Grove* 69
Tumby Bay 29
Victor Harbor 52
Waikerie 53
Woomera* 28
Yankalilla* 53
TASMANIA
Acton Road* 52
Barrington Valley 37
Burnie 55
Circular Head* 60
Cygnet 42
Dover 53
Dover South 41
East Devonport 54
Geeveston 54
Hillwood 37
Hobart 28
Hobart NE Suburbs 54
Launceston 53
Lilydale 54
Meander 53
Mole Creek* 54
NE Tasmania 29
Neika/Leslie Vale* 53
New Norfolk 53
Orford 52
Penguin 34
Smithton* 38
Stanley* 69
Taroona 43
Tullah* 52
Ulverstone 53
Wayatinah* 52
Wynyard 30
TERRITORIES
Norfolk Island* 9
VICTORIA
Alexandra 68
Alexandra Environs 28
Bairnsdale 54
Ballarat 30
Bendigo 29
Bonnie Doon 55
Bright 29
Bruthen 50
Churchill 52
Colac 55
Eildon 30
Eildon Town 48
Ferntree Gully 68
Foster 60
Geelong* 68
Gisborne * 68
Goulburn Valley (Shepparton) 34
Horsham 48

Area Served Channel
SBS Digital Television
AUSTRALIAN CAPITAL TERRITORIES
Canberra 30
NEW SOUTH WALES
Newcastle 38
Kotara 38
Merewether 38
Wyong 38
Sydney 34
Kings Cross 34
Manly/Mosman 34
Broken Bay 34
Area Served Channel
Gosford 34
Illawarra 54
Wollongong 54
Stanwell Park 49
NORTHERN TERRITORIES
Darwin 29
QUEENSLAND
Brisbane 36
Currumbin 36
Gold Coast 36
Sunshine Coast 36
Gympie 36
Gympie Town 36
APPENDIX | 131
APPENDIX 2
SBS Television Services (cont’d)
Area Served Channel Area Served Channel Area Served Channel
Jamieson* 55
Kiewa 54
Lakes Entrance 29
Latrobe Valley 34
Mansfield 53
Marysville 58
Melbourne 28
Mildura/Sunraysia 29
Mitta Mitta* 65
Murray Valley (Swan Hill) 44
Myrtleford 59
Nhill 59
Old Tallangatta* 59
Port Campbell* 66
Portland 69
Redcliffs* 66
Safety Beach 58
Selby 69
Seymour 67
South Yarra 58
Upper Murray 30
Upwey 51
Warburton 58
Warrnambool 55
Warrnambool City 58
Western Victoria (Hamilton) 28
Yea 30
WESTERN AUSTRALIA
Albany 40
Albany West* 60
Badgingarra* 59
Beacon* 60
Bencubbin* 59
Boddington* 62
Bridgetown* 54
Broome 29
Bunbury 33
Carnamah* 56
Carnarvon* 28
Central Agricultural 47
Cervantes* 40
Collie* 57
Condingup* 58
Dampier* 38
Denham* 67
Derby* 59
Eneabba* 40
Esperance 28
Exmouth* 60
Gascoyne Junction* 63
Geraldton 29
Gracetown* 58
Green Head* 42
Halls Creek* 58
Hopetoun* 59
Hyden* 38
Kalgoorlie 28
Kambalda 52
Karratha 66
Kattaning 59
Kondinin* 63
Kununoppin* 58
Kununurra* 29
Lagrange* 60
Lake Grace* 36
Lake King* 60
Lancelin* 65
Laverton* 60
Leonora* 66
Mandurah 54
Manjimup* 54
Maryville* 53
Meekatharra* 60
Menzies* 60
Molloy Island* 62
Mukinbudin* 37
Narrogin* 54
Newdegate* 57
Newman* 69
Northampton 59
Nyabing* 67
Perth 28
Pingrup* 61
Port Hedland 42
Prevelly* 62
Ravensthorpe* 58
Roleystone 54
Southern Agricultural 28
Toodyay 34
Trayning* 63
Wagin 29
Walpole* 54
Wellstead* 61
Westonia* 56
Wickham* 69
Wiluna* 60
Wyndham* 58
Yalgoo* 60
Area Served Channel
Nambour 36
Noosa/Tewantin 36
SOUTH AUSTRALIA
Adelaide 33
VICTORIA
Melbourne 29
Ballarat 43
Western Victoria 7
TASMANIA
Hobart 9A
WESTERN AUSTRALIA
Perth 29

132 | APPENDIX
APPENDIX 3
SBS Television – Languages Broadcast
Language Total % of total % of LOTE
hours prog. time prog. time
Afrikaans 1.74 0.02% 0.05%
Arabic 66.83 0.95% 1.83%
Bulgarian 3.61 0.05% 0.10%
Cantonese 97.95 1.39% 2.68%
Catalan 4.50 0.06% 0.12%
Croatian 11.81 0.17% 0.32%
Czech 14.31 0.20% 0.39%
Danish 17.43 0.25% 0.48%
Dutch 23.77 0.34% 0.65%
English 3,370.38 47.91%
Estonian 6.28 0.09% 0.17%
Farsi 16.65 0.24% 0.45%
Finnish 7.95 0.11% 0.22%
Flemish 1.44 0.02% 0.04%
French 447.48 6.37% 12.22%
German 427.05 6.08% 11.66%
Greek 329.23 4.68% 8.99%
Hebrew 19.40 0.28% 0.53%
Hindi 18.56 0.26% 0.51%
Hungarian 31.25 0.44% 0.85%
Icelandic 1.32 0.02% 0.04%
Indonesian 129.11 1.84% 3.53%
Italian 403.93 5.75% 11.03%
Japanese 239.32 3.40% 6.54%
Korean 15.98 0.23% 0.44%
Kurdish 3.87 0.06% 0.11%
Latin 1.40 0.02% 0.04%
Malayalam 1.92 0.03% 0.05%
Maltese 37.52 0.53% 1.02%
Mandarin 217.58 3.10% 5.94%
Language Total % of total % of LOTE
hours prog. time prog. time
No Dialogue 198.38 2.82% 5.42%
Norwegian 19.45 0.28% 0.53%
Polish 67.82 0.96% 1.85%
Portuguese 31.12 0.44% 0.85%
Romani 4.10 0.06% 0.11%
Romanian 8.24 0.12% 0.23%
Russian 173.31 2.47% 4.73%
Serbian 4.97 0.07% 0.14%
Sinhalese 3.60 0.05% 0.10%
Slovak 7.72 0.11% 0.21%
Slovene 2.60 0.04% 0.07%
Spanish 389.71 5.54% 10.64%
Swedish 47.95 0.68% 1.31%
Tagalog 17.76 0.25% 0.49%
Tamil 3.67 0.05% 0.10%
Turkish 11.65 0.17% 0.32%
Ukrainian 21.55 0.31% 0.59%
Urdu 2.86 0.04% 0.08%
Vietnamese 16.98 0.24% 0.46%
Welsh 2.89 0.04% 0.08%
Xhosa 1.01 0.01% 0.03%
Yiddish 1.13 0.02% 0.03%
Languages with
individual durations
less than one hour* 20.56 0.29% 0.56%
Total LOTE * 3,661.46 52.09% 100.00%
Total hours broadcast 7,028.57 100.00%
* LOTE - Languages Other Than English

APPENDIX 4
Top SBS Television Programs by Category
Total % of Hours % of Hours % of
53.28 total time Local total time Impoted total time
Animation 53.28 0.76% 24.11 0.34% 29.17 0.41%
Arts 149.99 2.13% 11.08 0.16% 138.90 1.98%
Comedy 66.48 0.95% 36.55 0.52% 29.93 0.43%
Cooking 10.36 0.15% 6.63 0.09% 3.72 0.05%
Documentaries 941.28 13.39% 214.48 3.05% 726.80 10.34%
Drama 170.63 2.43% 11.21 0.16% 159.42 2.27%
Drama Series 35.52 0.51% 0.00 0.00% 35.52 0.51%
eat carpet 44.93 0.64% 12.27 0.17% 32.66 0.46%
Educational 108.82 1.55% 108.82 1.55% 0.00 0.00%
Features 1,204.99 17.14% 19.64 0.28% 1,185.35 16.86%
Fillers 29.26 0.42% 21.49 0.31% 7.77 0.11%
Funny Shorts (Eat My Shorts) 6.82 0.10% 0.84 0.01% 5.98 0.09%
Magazine 54.48 0.78% 44.17 0.63% 10.31 0.15%
News And Current Affairs 3,289.39 46.80% 505.29 7.19% 2,784.10 39.61%
Performances Various 1.43 0.02% 0.00 0.00% 1.43 0.02%
Sport 860.92 12.25% 770.37 10.96% 90.55 1.29%
7,028.57 100.00% 1,786.97 25.42% 5,241.60 74.58%
APPENDIX 5
SBS Television Programs Classification
Month G PG M MA MAV R(NSTV) Number Total Time
of programs Hours:Min
Jul 2002 47 26 40 19 0 1 133 118:10
Aug 2002 59 31 27 19 3 3 142 112:29
Sep 2002 46 17 31 16 2 3 115 88:22
Oct 2002 70 20 39 14 4 0 147 123:15
Nov 2002 62 33 28 11 2 1 137 111:01
Dec 2002 65 15 28 11 0 2 121 89:32
Jan 2003 43 24 34 22 3 1 127 115:00
Feb 2003 47 39 40 14 1 0 141 114:22
Mar 2003 68 26 41 14 2 2 153 107:45
Apr 2003 51 21 32 11 3 1 119 110:41
May 2003 41 38 27 14 4 3 127 112:28
Jun 2003 58 35 44 8 1 1 147 119:58
Total 657 325 411 173 25 18 1,609 1,323:03
40.83% 20.20% 25.54% 10.75% 1.55% 1.12%
APPENDIX | 133

134 | APPENDIX
APPENDIX 6
SBS Independent – Transmitted Programs 2002-03
GENERAL PRODUCTION FUND
(21 hours of documentary)
DOCUMENTARY SERIES – AUSTRALIA BY NUMBERS (26-minute episodes)
Prahran 3181 Prahran’s community pool
Nannup 6275 Lake Jasper hostel for indigenous boys
CBD 2000 Sydney as seen by three bicycle couriers
Hobart South 7004 New age mountain men
Adaminaby 2630 The town that was flooded for hydroelectricity
Rockhampton 4700 The story of Ken Farrar
Kumarangk 5214 The basket-weaving ladies of Munarangk
Boggo Road 4102 From jail to tourist attraction
Parachilna 5730 A hotel in outback Australia
Leichhardt 2040 Story of the Leichhardt Flying Club
Surfers Paradise 4217 The all Japanese surfing competition
Jabiru 0886: Trespass The story of the Mirarr people
Taringa 4068 A family home on Brisbane’s Mt Cootha
Brewarrina 2839: Big Girls Don’t Cry Story of renal failure among aboriginal people
Fortitude Valley 4006 A cult video collector and his battle to survive in business
Sydney 2000: The Foundation The history of the Foundation for Aboriginal Affairs
SBSi / FFC ACCORD DOCUMENTARIES (52 minutes each)
Black Chicks Talking Leah Purcell explores the lives of five indigenous women
King of Belle-lle The life of Australian impressionist painter, John Russell
Two-Thirds Sky An outback journey to document five contemporary artists
In Limbo A lawyer’s battle to find homes for Vietnamese boat people
Gough Whitlam - In His Own Words Gough Whitlam reflects on his life and political times
Whispering In Our Hearts The massacre at Mowla Bluff in the Kimberleys
Sixty Thousand Barrels How to treat a dangerous stockpile of toxic waste
Chinese Takeaway An Australian family saga spanning three generations
My Mother India The quintessential Australian multicultural love story, but in reverse
SINGLE DOCUMENTARIES (52 minutes each)
The What If Man The life of science fiction encyclopaedia buff, Peter Nicholls
Cave In The Snow Buddhist nun, Tenzin Palmo, fights gender inequality
DOCUMENTARY SERIES (2x52 minutes)
Dinosaur Dealers The mystery and intrigues of international dinosaur bone dealing

SPECIAL PRODUCTION FUND
(23.5 hours: 11 hours of documentary; 6.5 hours of animation; and 6 hours of drama.)
SINGLE DOCUMENTARIES (52 minutes each)
APPENDIX 6
SBS Independent – Transmitted Programs 2002-03
Seeking Asylum Detainees at Woomera’s detention centre tell their stories
Afghanistan - Drugs Guns And Money The uneasy relationship between the drug lords and the new Afghan administration
Rainbow Bird And Monster Man The life of a sexually abused man
DOCUMENTARY SERIES (26 minutes each)
Painting With Light In A Dark World Photography in the mean streets of Sydney by Peter Darren Moyle
Schtick Happens The legacy of the filmmaker’s earlier film, Original Schtick
Chunky Move: Just Add Water Portrait of choreographer Gideon Obarzanek
Leaping Off The Edge Female survivors of sexual abuse turn to circus skills as therapy
Still Breathing An inspirational story about living with cystic fibrosis
The Soccer Lady Natalie Cardwell runs mobile soccer clinics in Queensland
The Secret Side Of Me Geelong children’s entry into adolescence
Dr Fruitloop Goes To East Timor Three clown doctors help East Timor’s children
Albert’s Chook Tractor The drama of Albert, his farm, his tractor and his chooks
DOCUMENTARY SERIES – ‘EVERYDAY BRAVE’ (26 minute episodes)
Produced by Film Australia for broadcast on SBS, Everyday Brave is a modern biography series that profiles six extraordinary
Indigenous Australians.
Bonita Mabo the story of Bonita Mabo
Stranger in My Skin the story of Ray Cotti
Jeta Nai Medical Mob the story of Naomi Myers
Mistake Creek the story of Stephen Craig
Media Nomads the story of Bill and Mick Thaiday
Saltwater Bluesman the story of Chris ‘Kiddo’ Taylor
COMEDY / DRAMA SERIES
John Safran’s Music Jamboree (10x26 minutes) The modern world of music under scrutiny
Hey Sista (26 minutes drama) A girl finds friendship in the local All Blacks basketball team
Love Weights (26 minutes drama) One woman’s obsession with losing weight leads to a love affair
ANIMATION SERIES
Quads Series Two (13x25 minutes) The caustic cartoons of John Callahan
APPENDIX | 135

136 | APPENDIX
APPENDIX 6
SBS Radio – Broadcast Schedule
SBS Radio National Network – Broadcast Schedule
TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am World View World View World View World View World View O/night progs O/night progs 0600
7am Greek Arabic Greek Greek Greek Arabic Maltese 0700
8am Italian Italian German Croatian Serbian Italian Italian 0800
9am German Slovenian Vietnamese Vietnamese German Vietnamese Hindi 0900
10am Cantonese Filipino Dutch Filipino Mandarin Dutch Urdu 1000
11am Russian French Filipino Portuguese French Portuguese Hebrew 1100
12pm Dutch Maltese Aboriginal Maori Armenian Hungarian Yiddish 1200
1pm Polish Spanish Polish Spanish Polish Turkish Polish 1300
2pm Hungarian Indonesian Burmese Korean Cantonese Persian-Farsi Tamil 1400
3pm Tongan Lithuanian Turkish Estonian Indonesian Russian Sinhalese 1500
4pm Macedonian Ukrainian Latvian Macedonian Dari Swedish French 1600
5pm World View World View World View World View World View Danish Finnish 1700
6pm Laotian Greek Italian Italian Italian Greek Greek 1800
7pm Vietnamese Vietnamese Russian Arabic Vietnamese Arabic Vietnamese 1900
8pm Romanian Cantonese Mandarin German Cantonese Cantonese Mandarin 2000
9pm Filipino Croatian Serbian Khmer Aboriginal Thai Czech 2100
10pm Spanish Japanese Somali Amharic Spanish Malay Slovak 2200
11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 2300
12am O/night progs O/night progs O/night progs Alchemy O/night progs O/night progs O/night progs 0000
SBS Radio Sydney AM (1107) – Broadcast Schedule
TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am World View World View World View World View World View O/night progs O/night progs 0600
7am Greek Greek Greek Greek Greek Greek Greek 0700
8am Serbian Slovenian Croatian Croatian Serbian Croatian Slovenian 0800
9am Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 0900
10am Cantonese Mandarin Cantonese Cantonese Mandarin Mandarin Cantonese 1000
11am Mandarin French Khmer French French Khmer Hebrew 1100
12pm Aboriginal Albanian Aboriginal Maori Laotian Hungarian Yiddish 1200
1pm Polish Polish Polish Polish Polish Polish Polish 1300
2pm Hungarian Hungarian Hebrew Korean Cantonese Tongan Cook Is M 1400
3pm Croatian Serbian Yiddish Serbian Norwegian Fijian Korean 1500
4pm Tongan Macedonian Macedonian Macedonian Macedonian Swedish French 1600
5pm World View World View World View World View World View Danish Kannada 1700
6pm Greek Greek Greek Greek Greek Greek Greek 1800
7pm Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 1900
8pm Cantonese Cantonese Mandarin Mandarin Cantonese Cantonese Mandarin 2000
9pm Khmer Croatian Serbian Khmer Aboriginal French Samoan 2100
10pm Laotian Korean Somali Amharic Korean Malay Macedonian 2200
11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 2300
12am O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs 0000

SBS Radio Sydney FM (99.7) – Broadcast Schedule
APPENDIX 6
SBS Radio – Broadcast Schedule (Cont’d)
TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 0600
7am Arabic Arabic Arabic Arabic Arabic Arabic Arabic 0700
8am Italian Italian Italian Italian Italian Italian Italian 0800
9am German German German Czech German Nepalese Hindi 0900
10am Dutch Filipino Dutch Filipino Filipino Dutch Urdu 1000
11am Russian Russian Filipino Portuguese Portuguese Portuguese Tamil 1100
12pm Maltese Maltese Hindi Maltese Armenian Maltese Sinhalese 1200
1pm Spanish Spanish Spanish Spanish Spanish Spanish Spanish 1300
2pm Bosnian Indonesian Burmese Gujarati Indonesian Persian-Farsi Ukrainian 1400
3pm Hindi Turkish Turkish Turkish Turkish Turkish Turkish 1500
4pm Bengali Ukrainian Latvian Ukrainian Dari Russian Russian 1600
5pm Turkish Lithuanian Russian Estonian Maltese Latvian Finnish 1700
6pm Italian Italian Italian Italian Italian Italian Italian 1800
7pm Arabic Arabic Arabic Arabic Arabic Arabic Arabic 1900
8pm Romanian Armenian Armenian German Assyrian Thai German 2000
9pm Filipino Thai Portuguese Punjabi Dutch Filipino Czech 2100
10pm Spanish Japanese Spanish Indonesian Spanish Kurdish Slovak 2200
11pm Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 2300
12am O/night progs O/night progs O/night progs Alchemy Alchemy Alchemy O/night progs 0000
SBS Radio Melbourne AM (1224) - Broadcast Schedule
APPENDIX | 137
TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am World View World View World View World View World View O/night progs O/night progs 0600
7am Greek Greek Greek Greek Greek Greek Greek 0700
8am Serbian Slovenian Croatian Croatian Serbian Croatian Slovenian 0800
9am Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 0900
10am Cantonese Mandarin Cantonese Cantonese Mandarin Mandarin Cantonese 1000
11am Mandarin French Khmer French French Khmer Hebrew 1100
12pm Aboriginal Albanian Aboriginal Maori Laotian Hungarian Yiddish 1200
1pm Polish Polish Polish Polish Polish Polish Polish 1300
2pm Hungarian Hungarian Hebrew Korean Cantonese Tongan Cook Is M 1400
3pm Croatian Serbian Yiddish Serbian Norwegian Fijian Korean 1500
4pm Macedonian Macedonian Macedonian Macedonian Macedonian Swedish French 1600
5pm World View World View World View World View World View Danish Albanian 1700
6pm Greek Greek Greek Greek Greek Greek Greek 1800
7pm Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 1900
8pm Cantonese Cantonese Mandarin Mandarin Cantonese Cantonese Mandarin 2000
9pm Khmer Croatian Serbian Khmer Aboriginal French Samoan 2100
10pm Laotian Polish Somali Amharic Hungarian Malay Macedonian 2200
11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 2300
12am O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs 0000

138 | APPENDIX
APPENDIX 6
SBS Radio – Broadcast Schedule (Cont’d)
SBS Radio Melbourne FM (93.1) – Broadcast Schedule
TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 0600
7am Arabic Arabic Arabic Arabic Arabic Arabic Maltese 0700
8am Italian Italian Italian Italian Italian Italian Italian 0800
9am German German German German German German Hindi 0900
10am Dutch Filipino Dutch Filipino Filipino Dutch Urdu 1000
11am Russian Russian Filipino Portuguese Portuguese Portuguese Tamil 1100
12pm Maltese Maltese Hindi Maltese Armenian Maltese Sinhalese 1200
1pm Spanish Spanish Spanish Spanish Spanish Spanish Spanish 1300
2pm Bosnian Indonesian Burmese Romanian Indonesian Persian-Farsi Ukrainian 1400
3pm Hindi Turkish Turkish Turkish Turkish Turkish Turkish 1500
4pm Bengali Ukrainian Latvian Ukrainian Dari Russian Russian 1600
5pm Turkish Lithuanian Russian Estonian Bulgarian Latvian Finnish 1700
6pm Italian Italian Italian Italian Italian Italian Italian 1800
7pm Maltese Arabic Maltese Arabic Maltese Arabic Arabic 1900
8pm Romanian German Armenian German Assyrian Thai German 2000
9pm Filipino Thai Portuguese Punjabi Dutch Filipino Czech 2100
10pm Spanish Japanese Spanish Indonesian Spanish Kurdish Slovak 2200
11pm Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 2300
12am O/night progs O/night progs O/night progs Alchemy Alchemy Alchemy O/night progs 0000
APPENDIX 8
SBS Radio Services
Area Served Channel
SBS Analogue Radio
AUSTRALIAN CAPTIAL TERRITORY
Canberra 105.5 (FM)
NEW SOUTH WALES
Bathurst* 88.9 (FM)
Newcastle 1413 (AM)
Sydney 97.7 (FM)
Sydney 1107 (AM)
Wagga Wagga* 103.5 (FM)
Wollongong 1485 (AM)
Young* 98.7 (FM)
NT
Darwin 100.9 (FM)
Area Served Channel
QUEENSLAND
Brisbane 93.3 (FM)
SOUTH AUSTRALIA
Adelaide 106.3 (FM)
Adelaide Foothills 95.1 (FM)
TASMANIA
Hobart 105.7 (FM)
VICTORIA
Melbourne 93.1 (FM)
Melbourne 1224 (AM)
WESTERN AUSTRALIA
Perth 96.9 (FM)
* Denotes Self-Help Service

National
Network Melbourne Sydney
Language Hours/Week Hours/Week Hours/Week
Aboriginal 2 3 3
African 1 1 1
Albanian 0 2 1
Arabic 3 9 14
Armenian 1 2 3
Assyrian 0 1 1
Belarusian 0 0 1
Bengali 0 1 1
Bosnian 0 1 1
Bulgarian 0 1 0
Burmese 1 1 1
Cantonese 4 8 8
Cook Is. Maori 0 1 1
Croatian 2 5 5
Czech 1 1 2
Danish 1 1 1
Dari 1 1 1
Dutch 3 4 4
Estonian 1 1 1
Farsi 1 1 1
Fijian 0 1 1
Filipino 3 5 5
French 3 5 5
Gaelic-Irish 1 1 1
Gaelic-Scottish 1 1 1
German 4 9 6
Greek 7 14 14
Gujarati 0 0 1
Hebrew 2 3 3
Hindi 1 2 2
Hungarian 2 4 3
Indonesian 2 3 3
Italian 7 14 14
Japanese 1 1 1
Kannada 0 0 1
Khmer 1 4 4
APPENDIX | 139
APPENDIX 9
SBS Radio – Language Broadcast*
National
Network Melbourne Sydney
Language Hours/Week Hours/Week Hours/Week
Korean 1 2 4
Kurdish 0 1 1
Laotian 1 2 2
Latvian 1 2 2
Lithuanian 1 1 1
Macedonian 2 6 5
Maltese 2 9 6
Mandarin 3 6 6
Maori 1 1 1
Norwegian 0 1 1
Polish 4 8 7
Portuguese 3 5 5
Punjabi 0 1 1
Romanian 1 2 1
Russian 3 5 5
Samoan 0 1 1
Serbian 2 5 5
Sinhalese 1 1 1
Slovak 1 1 1
Slovenian 1 2 2
Spanish 4 10 10
Swedish 1 1 1
Tamil 1 1 1
Thai 1 2 2
Tongan 1 1 2
Turkish 2 8 7
Ukrainian 1 3 3
Urdu 1 1 1
Vietnamese 7 14 14
Welsh 1 1 1
Yiddish 1 3 3
Multicultural
(in English) 18 18 18
Total 126 238 238
* On 30 June 2003, the languages – Irish Gaelic, Scottish Gaelic, Welsh and Belarusian – were dropped from the schedule. Four languages – Malay, Somali,
Amharic and Nepalese – were added to the schedule from 1 July 2003.

140 | APPENDIX
APPENDIX 10
SBS Television Sponsors
Sponsored Programs Sponsors
2002 Australian Sport Awards
A Question of Taste/
American Express
Food Lovers’ Guide to Australia McDonald’s
Arts on Saturday EMI, Lexus
Australia by Numbers Westpac
Australia v England Soccer Telstra, Samsung, AXA,
Department of Defence
Bridge Between Two Island Epson
City Cabs/Family Stories McDonald’s
Classic Albums Grundig
Corporate Sponsorship Subaru
Crank Yankers Vodafone
Cult Movie and Friday Night Movie Carlton United
English Premier League
English Premier League
Guinness, Bulmers
Match of the Week Vodafone
Ethnic Business Awards National Australia Bank
FA Community Shield Vodafone
FA Cup Final Harvey Norman, Telstra,
Western Union, AXA,
Hewlett Packard
Food Lovers’ Guide to Australia Ford, Leggos,
McDonald’s
Global Village McDonald’s, MasterCard
Independent Film Awards Lexus
Les Miserables: Mini Series Lexus
Life Support Vodafone
Masterpiece Carlton United
Sponsored Programs Sponsors
Meet the Ancestors Westpac
Movie of the Week Carlton United
Movies Mazda, Carlton United,
Brother Industries,
Hyundai
Opera - Peony Pavilion Lexus
Pizza Western Union
Queer As Folk L’Oreal
Sandown 500 McDonald’s
SBS Youth Orchestra Epson
South Park Toyota
Speedweek Chlorox
Subsonics Guinness
Sunday Documentaries Hewlett Packard
The Business Show IBM
The Cutting Edge Hewlett Packard
The Movie Show Douwe Egberts, Lexus,
Subaru
The World Game Commonwealth Bank,
Toyota, Western Union,
L’Oreal LPD and Giorgio
Armani
Toyota World Sports Grundig
TwentyFourSeven McDonald’s, Telstra
UEFA Cup Final Harvey Norman, Colonial
First State
Western Union Football Western Union

20th Century Fox
4BH Radio
AAPT
Ace Insurance
Alfa Romeo
American Express
Amnesty International
Andrew McKinnon Concerts
Arab Bank
Arnotts
Audi
Aurora
Australian Major Events
Australian Democrats
AXA
Bakers Delight
Bank of Queensland
Blackwell Funerals
BMG Records
BMW Australia
Bob Jane T-Mart
Bonland
Brother Industries
Brown Brothers
BT Financial Group
Buena Vista
Bulmers Australia
Burger King Australia
Canberra Tourism
Canon
Carlton United Breweries
Cathay Pacific
CGU
Chlorox
Coca Cola
Coles Myer Group
Colonial First State
Columbia Tristar
Commonwealth Bank
Commonwealth Government
Crown
Curtin University
Daikin
David Jones
De Longhi
Delta Force
Diners Club
Douwe Egberts
Electrolux
EMI
Emirates Airlines
Enmore Theatre
Enviromwear
Euro RSCG
Fairfax
Far East Consortium
Federal Chamber of
Automotive Industries
Festival Mushroom Records
Finibar International
Flinders University
Flying Start
Ford
Fred Hollows Foundation
Freedom
Frucor
Gillette
Givenchy
Glaxo SmithKline
Grahams Jewellers
Green Entertainment
Greenpeace
Grundig
Guinness
Hali Retail Stores
Harvey Norman
Herron Pharmaceuticals
Hewlett Packard
Holden
Honda
Hoyts Film Distribution
Hyundai
I Care International
IBM
Icon Film Distribution
ING Direct
Intel
IEC
J T Cycles
Jaguar
Johnson & Johnson
K M Smith
Kelloggs
KFC
Kodak
Kwik Kopy
Kyocera
L J Hooker
La Famiglia
Landrover Australia
Leggos
Levi Strauss
Lexus
LG Electronics
Lion Nathan
Loreal LPD and
Giorgio Armani
M Advertising
Macquarie Bank
MasterCard
Masterfoods
Mazda
McDonald’s
Medecins Sans Frontiers
Medibank Private
Mercedes Benz
Michael Chugg Entertainment
Microsoft
Mildara Blass
Milmaine Entertainment
Mitsubishi Motors
National Australia Bank
National Museum Of Australia
Nestle
News Ltd
Nissan
Norwich Union
Nova 100.3 FM
NSW Government
NSW Labor Party
Optus
Orlando Wyndam
Paddy’s Markets
Panasonic
Paramount Home
Entertainment
Pepsi
Pfizer
Pharmacia
Philips Consumer Electronics
Philips Lighting
Plan International
Primus
Procar Australia
Procter and Gamble
Promina
Qantas
Random House Australia
Roadshow Entertainment
Rotary International
Royal Life Savings
SA Government
Saab Automobile
Samsung
Schering Plough
Shell
APPENDIX | 141
APPENDIX 11
SBS Television Advertisers
Showtime
Simplicity Funerals
Singapore Airlines
Sky City Casino
Smith Family
Sony Music
St George Bank
St Vincent de Paul
Star City
Star Cruises
Stihl
Subaru
Swift and Moore
Sydney Symphony Orchestra
Talon Tools
Telstra
Texas Utilities
The Production Company
Toshiba
Tourism Ireland
Toyota
TT Line
Twinings
UNICEF
United International Pictures
Universal Music
University of SA
Valvoline
VIC Government
Video Ezy
Virgin Blue Airlines
Virgin Mobile
Visa International
Vodafone
Volkswagen
Volvo
WA Government
Warner Music
Wattyl
Western Power
Western Union
Westpac
Woolworth
Worldvision
Yahoo

142 | APPENDIX
APPENDIX 12
SBS Radio Advertisers
Air Mauritius
ALW
AMSS
AQIS
Australia Council
Australian Electoral
Commission
Australian Macedonian
Weekly
Australian Red Cross Society
Artsproject Australia
Auburn Accounting Services
Austar Home Loans
Austin Knight Advertising
Australian Broadcasting
Authority
Australian Taxation Office
Bankstown Council
Bank of Cyprus
Bank of Valletta
Beograd Online Pty Ltd
Bob Ignjatovic
Brandhouse Hale Leonardi
Cancer Council Victoria
Centrelink
Council of Victorian-
Woodwork Clubs
California Stars
Cancer Council
CEIDA
Centacare
Central Area Health Service
Cityrail
Clemenger
Co-As-It
Community Relations
Commission of NSW
Corriere Della Sera
Croatian Catholic Centre
Croatian SDA Church
CTM Tiles
DC Productions
DEET
Dept of Consumer Affairs
Dept of Family and
Community Services
Dept of Housing
Dept of Human Services
Dept of Immigration
& Multicultural Affairs
Dept of Education
Dept of Industrial Relations
Dept of Primary Industry
& Energy
Dept of the Prime Minister
& Cabinet
DigiPlus
Equity Link
Excellent Tours
EzTel
Ethnic Communications
Essential Services
Commission (Vic)
Freedom Finance & Property
Group
GEC Plessey
Telecommunications
Ganh Hang Rong
Graduate Institute For Further
Education
Green Entertainment
Health Insurance Commission
HMZ Blaze
HSBC Bank Malta
ICAC
Independent and General
IBlue Internet
Italian Chamber Of
Commerce
Jayanti Group
JV Audio Mobile Phones
L&T Trading
Leba Ethnic Media
Liverpool Health Service
LOTE Marketing
Maher & Holmes
Meals on Wheels Association
Media Factory
Mei Lanfang Peking Opera
Melbourne Theatre Company
Merck Sharp & Dohme
Metro Fire Brigade (Vic)
MEQB
Mitchell & Partners
Ministry for the Status of
Women
Miyuki Industries
Motif Intermedya
Mojo
Motor Accidents Authority
Nhan Quyen
NSW AMES
NSW Dept of Ageing
Disability & Homecare
NSW Breastscreen
NSW Dept of Community
Services
NSW Dept of Health
NSW Dept of Gaming &
Racing
NSW Government Advertising
Agency
NSW Law Commission
NSW Police
NSW Quit Campaign
NSW State Electoral Office
NSW Tourism
Oasis Griffiths Coffee
Orbis International
Oriental Merchants
Optimedia Australia
Nguyen & Co Solicitors
Nikola Velcic & Associates
Pemberton Advertising
Pink Video
Powerhouse Museum
Premier’s Department
Priyadarshini
Publicis Drum
Puma Film
Red Cherry
Roads & Traffic Authority
Ross Mollison Group
RSL COM Mobile Pty Ltd
SES Promotions
Shannon’s Way
Smart Shutters
South East Water (VIC)
S & T Graphic Design
State Transit Authority
Strata & Tenancy Commission
Energy Australia
Starcom
Sydney Olympic Park
Authority
Sydney United
TAC
TAFE NSW
The-He Vietnamese
Language Centre
Top School
Universal McCann
Universal Telecom
Vic Country Fire Authority
Vic Dept of Education
Vic Dept of Human Services
Vic Dept of Justice
Vic Work Cover Authority
Vic Dept of Sport &
Recreation
Vic Privacy Commission
Vic Roads
Video Copy House
Viet Luan
Western Union
World Serbian Voice
Newspaper
Workcover Authority
Wernand
Western Sydney Tenancy
Service
Wyeth Pharmaceuticals
Yasiru Multimedia
Zenith Media

CHAIR: Ms Ayse Alpandinar – (Vic) Born in Turkey, Ms
Alpandinar has a Bachelor of Arts, Diploma in Education, and
Diploma in TESOL. She currently runs her own business in the
design and manufacture of table runners. She is actively
involved in the arts and cultural organisations of the Turkish
Community.
Ms Dianne Cox – (NSW) Born in Australia, Ms Cox has had a
long and distinguished career in education. She holds a degree
in education and drama, and is principal of Belmont North
Public School. The parent of two adopted Korean children, Ms
Cox has worked with children from many diverse cultures and
has participated in school communities with a strong focus on
Aboriginal culture.
Mr Allen Madden – (NSW) Mr Madden is a direct descendent
of the Gadigal clan of Eora Land, Sydney. He is the Sites and
Cultural Education Officer of the Metropolitan Local Aboriginal
Land Council and has had a long career in indigenous services,
including Welfare Officer for the Aboriginal Children’s Services,
Field Officer for Aboriginal Legal Services, Employment Officer
NCAP Aboriginal Dance Theatre, and Field Officer for Aboriginal
Medical Services.
Mr Michael Zorbas – (ACT) Born in Australia of diverse
heritage, Mr Zorbas is the Executive Officer, Trade Practices
Reform for the Motor Trades Association of Australia. He has a
long history of public policy involvement, is a former member of
the Federal Government’s National Youth Roundtable and is
also a director of the International Forum of Federations.
Ms Genoveva Medwell OAM – (NT) Born in the Philippines, Ms
Medwell has over 10 years’ experience in multicultural and
ethnic affairs. She received an Order of Australia Medal in 1993
for her work in migrant communities. Currently she is a member
of the Management Committee of the Torture and Trauma
Survivors Service of the Northern Territory Inc. She works as
Director, Government Employee Housing in the Northern
Territory Department of Community Development, Sports and
Cultural Affairs.
Mr Russell Raymond OAM – (WA) Born in Sri Lanka, Mr
Raymond is a senior journalist in Perth who is actively involved
with the North Perth Migrant Resource Centre, the Sri Lanka
Ceylon Association, and the Ethnic Communities Council of WA.
[FECCA nominee ,national]
Ms Maria Papagrigoriou – (NSW) Born in Australia to Greek
migrant parents, Ms Papagrigoriou has a Bachelor of Arts /
Social Work. She is an advocate for people with disabilities in
rural NSW. Ms Papagrigoriou is also actively involved in her
local community as secretary of the Canterbury Bankstown
Migrant Resource Centre Management Committee.
APPENDIX | 143
APPENDIX 13
SBS Community Advisory Committee
Dr Joseph Ting – (QLD) A Malaysia-born consultant
emergency physician of Chinese extraction, Dr Ting is involved
in the clinical training of junior doctors and medical students.
He has a strong commitment to public and multicultural
broadcasting as well as the maintenance of literary and ethical
standards within the print and web-based media. His other
interests include the arts and the environment.
Ms Linda Mirabilio – (NSW) has a Diploma in Journalism and
has worked as an event manager on performing arts and
indigenous events. She has also worked as a community
project officer with youth and those from non-English speaking
backgrounds, is active in the campaign for refugees and tutors
English to new migrants.
Ms Armita Araghi – (VIC) Born in Iran and a resident of
Germany (1982-1993), Ms Araghi has a Bachelor of Laws /
Bachelor of Arts (Languages and Linguistics / Painting and
Sculpture), and works as an associate lawyer in a Melbourne
law firm. Ms Araghi has ongoing personal and professional
involvement with ethnic and indigenous communities. She has
tutored in law and languages at the Melbourne University Koori
Student Centre, and works in pro-bono legal programs with
migration applicants.
Mr Paulo Vieira – (QLD) Born in Zimbabwe of Maltese-Egyptian
/ Portuguese parentage, Mr Vieira is Director of Studies at the
Central Queensland University Language Centre in
Rockhampton. A graduate in Political Science, Mr Vieira has
held several political advisory positions, the most recent as
Senior Policy Adviser to the NSW Minister for Multicultural and
Ethnic Affairs in NSW under the Fahey government.
Mr Ahmed Warsame – (VIC) Mr Warsame is the President of
the Somali Community Inc. of Victoria and is also a member of
the Australian Society of CPA. His academic credentials
include: Master of Business Administration from California State
University, Master of Education from the University of
Melbourne, and Bachelor of Chemistry and Mathematics from
the Somali National University.
During the year, Ms Dianne Cox, Ms Genoveva Medwell, Ms
Linda Mirabilio, Mr Michael Zorbas, Dr Eric Tsui and Mr Ly Le
completed their terms as members of the committee. Mr John
Payne and Ms Natalie Stansfield were appointed to begin terms
in the second half of 2003.

144 | APPENDIX
APPENDIX 14
SBS Television Awards
National Awards
AFI Awards Best Direction Beneath Clouds
Best Actor David Gulpilil The Tracker
Best Actress Maria Theodorakis Walking on Water
Best Actor Nathaniel Dean Walking on Water
Best Cinematographer Beneath Clouds
Best Original screenplay Walking on Water
Best Screenplay Adapted From Another Source Australian Rules
Best Editing Walking on Water
Best Editing in Non-Feature Rainbow Bird and Monster Man
Best Sound Shadow Play
Best Non-Feature Film Dad’s Clock
Dendy Awards Best Documentary Desperate Man Blues
Best Fiction Over 15 mins Roy Hollsdotter Live
Best Fiction Under 15mins Black Talk
ATOM Awards Best General Short Fiction Martha’s New Coat
(Australian Teachers of the Media) Best General Documentary Short Form Painting with Light in a Dark World
Special Award Recipient (Best Documentary Art & Culture) Two Thirds Sky
Best General Documentary Science (Technology & Environment) A Million Acres A Year
Best Indigenous Resource The Foundation
Film Critics Circle Awards Best Music Score The Tracker
Best Cinematography The Tracker
Documentary Panel Award Making Venus
Best Original screenplay Walking on Water
Best Supporting Actor Australian Rules
Best Supporting Actress Australian Rules
Best Actor David Gulpilil The Tracker
Best Actress Maria Theodorakis Walking on Water
Best Film The Tracker
IF Awards Best Feature Film The Tracker
Best Actor David Gulpilil The Tracker
Best Music The Tracker
Best Direction Beneath Clouds
Best Cinematographer Beneath Clouds
Best Script Walking on Water
Best Documentary Black Chicks Talking
Best Creative Award Making Venus
AWGIE Awards Best Documentary Script Rainbow Bird and Monster Man
Couch Potato Awards Best Documentary Two Thirds Sky
Best Local Comedy John Safran’s Music Jamboree
United Nations Media Peace Prize Best Television Breaking Bows and Arrows
Australian Cinematographers Award Best Documentary The Brotherhood
Best Telefeature Roy Hollsdotter Live
Mafia Awards Best Film Push Bikes

International Awards
APPENDIX 14
SBS Television Awards Continued
Annecy Animations Festival France Best Animation Harvey Krumpet
Canada’s 55th Golden Sheaf Award Best International Documentary Trespass
Locarno International Film Festival
Switzerland Best Film Delivery Day
Cannes Junior Festival, France Prix Special du Jury Australian Rules
Durban Film Festival Best Director/Best Cinematographer Beneath Clouds
Ottawa Film Festival Three awards for humour Leunig
Festival du Film d’art Paris Grand Prix Robert Fortune The Tea Thief
New York Film Festival Bronze Award Robert Fortune The Tea Thief
50th Columbia International
Film Festival Chris Award Still Breathing
Bronze Award Taringa 4068:Our time and Place
Portugal Cinanima Best Short Film PA
Schermi D’Amore Verona
Film Festival Italy Best Film Australian Rules
Screenings
Hawaiian Film Festival Black Chicks Talking
Mumbai Film Festival Always a Visitor
Sundance Film Festival / Verona Film Festival /
London Film Festival / Taiwan Film Festival Australian Rules
Berlin Film Festival / Clermont Ferrand Film Festival Beneath Clouds
Toronto Film Festival / Woodford Film Festival /
Adelaide International Film Festival / New York Film Festival Bush Bikes
Krakow Film Festival / Annecy Film Festival / Zagreb Film Festival Dad’s Clock
Rio De Janeiro Film Festival / Seattle Film Festival / Vancouver Film Festival /
London/Australia Film Festival / Taiwan Film Festival / Singapore Film Festival Walking on Water
Hawaiian Film Festival / Singapore Film Festival Fearless Stories of Asian Women
Annecy Animation Film Festival / Edinburgh Film Festival Harvey Krumpet
APPENDIX | 145
Sydney Film Festival Preservation, Molly and Mobarak,
Becoming Julia

146 | NOTES