unlimited - Constantia Haendler & Natermann - Constantia Flexibles
unlimited - Constantia Haendler & Natermann - Constantia Flexibles
unlimited - Constantia Haendler & Natermann - Constantia Flexibles
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Packaging<br />
Unlimited<br />
continued from page1<br />
At a time when many products are<br />
regarded as interchangeable, differentiation<br />
is called for.<br />
You need innovation for a successful<br />
market presence. Packaging innovations<br />
from <strong>Haendler</strong> & <strong>Natermann</strong> support<br />
your product in its market success.<br />
Of particular note here are our successful<br />
action labels, which are currently<br />
very popular.<br />
Crown cork campaigns arouse in -<br />
creased interest in the product as<br />
well as playful instincts. As soon as he<br />
opens the crown cap the consumer will<br />
see whether he has won from the easily<br />
recognisable imprint on the reverse.<br />
Optimal use of the back<br />
of the label<br />
The contest is supported by the information<br />
on the reverse of the gravure-printed<br />
paper labels by <strong>Haendler</strong> & <strong>Natermann</strong>.<br />
The choice is yours, whether you opt for<br />
metallised paper labels or metallic gloss<br />
printing on white paper!<br />
You can also take advantage of a further<br />
interesting option with a peel-off lacquer<br />
applied to the back of the label for<br />
contests or collection campaigns. Thermochrome<br />
colours are yet another<br />
popular instrument for drawing attention<br />
to the optimal drinking temperature.<br />
Contact:<br />
Marc-Christopher Scherer<br />
<strong>Haendler</strong> & <strong>Natermann</strong> GmbH<br />
Marc.Scherer@constantia-hn.com<br />
Aluminium bottle-neck labels<br />
Rotkäppchen Sekt<br />
An elegant brand presence with bottle neck<br />
foils from <strong>Haendler</strong> & <strong>Natermann</strong><br />
Having been produced since 1894 in the cellars founded in 1856 in Freyburg<br />
(Unstrut), Rotkäppchen Sekt has a long tradition. Rotkäppchen Sekt is the<br />
market leader in the German sparkling wine market. It gets its name from the<br />
characteristic red capsule.<br />
As part of the current relaunch of the<br />
features and packaging, <strong>Haendler</strong> &<br />
<strong>Natermann</strong>’s task was to transfer the<br />
slightly modified colour of the eyecatching<br />
cap from the standard 0.75<br />
litre bottle to the bottle neck foil of the<br />
0.2 litre bottle. In view of the different<br />
foils employed and the rougher surface<br />
this presented a major challenge.<br />
The elegant and distinctive appearance<br />
of the Rotkäppchen brand is<br />
now also available on the 0.2 litre<br />
size bottle. The “Rotkäppchen lettering”<br />
appears on the foil in brilliant<br />
gold on the characteristic<br />
Rotkäppchen red background.<br />
Special embossing<br />
Instead of the familiar “worm<br />
embossing” the Rotkäppchen<br />
brand has chosen to feature a<br />
special surface embossing.<br />
Aluminium bottle neck labels<br />
by <strong>Haendler</strong> & <strong>Natermann</strong> give<br />
the consumer an impression of<br />
exclusivity. By means of different<br />
embossing structures it is<br />
possible to achieve different<br />
light refraction effects<br />
which give the brand a unique<br />
appearance.<br />
As a result of the new manufacturing<br />
technologies available in<br />
the glass container industry,<br />
there are no limits to the form<br />
of the aluminium labels.<br />
Labels applied over the<br />
MCA cap – providing<br />
tamper evidence at the<br />
same time – are possible,<br />
as is labelling below<br />
the drink cap. Typical<br />
paper applications such<br />
as neck banderoles or<br />
neck labels which do not<br />
run around the bottle neck<br />
are available as bottle<br />
neck foils with the characteristics<br />
of this modern<br />
material.<br />
Contact:<br />
Marc-Christopher Scherer<br />
<strong>Haendler</strong> & <strong>Natermann</strong> GmbH<br />
Marc.Scherer@constantia-hn.com<br />
Packaging<br />
Trends and innovations<br />
Sales and consulting<br />
Sales office <strong>Constantia</strong> Imballaggi S.r.l.<br />
Unlimited<br />
ideas • concepts • solutions<br />
<strong>Constantia</strong> Labels/<strong>Haendler</strong> & <strong>Natermann</strong> has<br />
carried out extensive printing tests to examine<br />
and demonstrate the legibility of the codes<br />
depending on the size of the code. As usual<br />
you will receive competent advice with regard<br />
to the QR Codes ® .<br />
Website, entertainment<br />
and more<br />
The possibilities are enormous. QR Codes ®<br />
provide in-depth information relating to your<br />
product, direct customers to your website in the<br />
case of competitions and promotions or offer<br />
Small Code, Big Advantage<br />
QR Code ® on drink labels<br />
Labels for drinks bottles with QR Codes ® are currently conquering the German retail market.<br />
The printing is usually in black and white with strong contrasts, but coloured designs with logos<br />
are also possible. The capacity of the codes lies at a maximum of 7089 characters (numerical)<br />
or 4296 characters (alphanumerical). The data in the code are protected by an error-correction<br />
feature so that the code can still be read even if there is a data loss of up to 30 %. The technology,<br />
which was developed back in 1994, can be used without payment of licence fees.<br />
Small Team Convinces in Italy<br />
The branch office of <strong>Constantia</strong> Imballaggi S.r.l.<br />
embodies perfectly the international motto of<br />
the <strong>Constantia</strong> <strong>Flexibles</strong> concern: “Big enough<br />
to dare, small enough to care.” Since 1990<br />
<strong>Constantia</strong> Imballaggi S.r.l. has been responsible<br />
for the sales of <strong>Constantia</strong> <strong>Flexibles</strong> in<br />
Italy.<br />
The adventure began with the small home<br />
office of Giovanni Dircetti. However, the team<br />
has expanded rapidly – today a team of five<br />
takes care of the needs of Italian customers<br />
from their office in Schio (near Venice).<br />
new weekly recipe ideas using your products.<br />
Additional uses include electronic surveys,<br />
and links to audio and video podcasts and<br />
downloads. To read the codes you need the<br />
QR application, available free of charge, which<br />
is already installed in the appliances which are<br />
currently available on the market.<br />
QR Codes ® are also used in the brochures of<br />
the retail sector. There they direct customers<br />
to additional product information and product<br />
videos. A renowned glass manufacturer<br />
already offers dishwasher-safe glasses with<br />
QR Code ® technology.<br />
The top customers on the labels market are<br />
Birra Peroni, a member of the SAB Miller<br />
group, and Heineken.<br />
In addition to labels, <strong>Constantia</strong> Imballaggi S.r.l.<br />
also offers soft PVC foils and aluminium<br />
foils for foods and dairy products. <strong>Constantia</strong><br />
Imballaggi S.r.l. has set itself ambitious growth<br />
targets for 2012. In addition to market penetration<br />
with the existing products, the main goal<br />
is the introduction of high-quality paper labels<br />
manufactured by <strong>Constantia</strong> Novis, the Romanian<br />
member of the <strong>Constantia</strong> <strong>Flexibles</strong> goup<br />
of companies.<br />
You can have your own personal QR Code ®<br />
for private use generated on the website<br />
http://qrcode.kaywa.com. Please entrust the<br />
printing of your labels to the gravure printing<br />
experts at <strong>Constantia</strong>. We shall be delighted<br />
to assist you with the implementation.<br />
QR Code ® is a registered trademark of Denso<br />
Wave Incorporated.<br />
Contact:<br />
Kai Sparbier<br />
<strong>Haendler</strong> & <strong>Natermann</strong> GmbH<br />
Kai.Sparbier@constantia-hn.com<br />
The sales team from left to right:<br />
Giovanni Dircetti, Vania Marello, Marco Dircetti,<br />
Michela Aver and Stefano Peruzzo.<br />
How to reach us:<br />
<strong>Constantia</strong> Imballaggi S.r.l.<br />
Viale Roma 30/M · I-36015 Schio (VI)<br />
Tel: 0039 0445 673864<br />
Fax: 0039 0445 518091