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Company profile<br />

Baja <strong>Mining</strong>’s work ethic proving<br />

fundamental to success at Boleo<br />

Baja <strong>Mining</strong> Corp (TSX:BAJ; OTCQX:BAJFF) is a<br />

Canadian mine-development company with<br />

a 70% interest in the Boleo copper-cobaltzinc-manganese<br />

project located near Santa<br />

Rosalia, Baja California Sur, Mexico. Boleo is<br />

fully funded and remains on target for production to<br />

commence in the first half of 2013.<br />

John Greenslade, Baja president and CEO, first staked<br />

the Boleo site in 1992 and, since then, the company has<br />

systematically developed its partnerships and internal<br />

resources.<br />

Minera y Metalurgica del Boleo SA de CV (MMB)<br />

owns 100% of the mineral concessions covering the<br />

Boleo deposit. Baja owns a consolidated 70% interest in<br />

MMB, with the remaining 30% held by a Korean<br />

consortium including Korea Resources Corporation,<br />

LS-Nikko Copper Inc, Hyundai Hysco Co Ltd, SK<br />

Networks Co Ltd, and Iljin Materials Co Ltd.<br />

The high-grade deposit hosts a NI 43-101-compliant<br />

global reserve of 85Mt, grading 1.33% Cu and an M&I<br />

resource of 265Mt grading 0.76% Cu, with cobalt and<br />

zinc, by-products. The company is exploring the<br />

mang anese potential at Boleo but, to date, has not<br />

included manganese in its economics. The company<br />

has currently scheduled the first 23 years of mining.<br />

Copper production at the Boleo site is at an advanced<br />

stage of development, with production anticipated<br />

in a little more than a year. Boleo is expected to be a<br />

low-cost/long-life producer with life-of-mine cash<br />

costs net of by-product credits of -$0.29/lb (based on<br />

the NI 43-101 March 2010 Technical Report; reserves<br />

included in resources).<br />

Simulators are used to train drivers for<br />

the earth-moving trucks<br />

Bringing the project to life<br />

Building an operation the magnitude of Boleo<br />

from the ground up, in a remote location on a<br />

tight schedule, required a strong management<br />

team with diverse and specific skills.<br />

A significant requirement, particularly after the<br />

economic downturn in 2008, was to fund the rest<br />

of the Boleo project. In 2010, John Greenslade and<br />

the Baja team raised over US$1.1 billion – an<br />

accomplishment that fully funded the project and<br />

garnered two prestigious awards for its<br />

effectiveness.<br />

While financing was being sought, Baja’s<br />

human resources team began identifying the<br />

behaviours that future employees must<br />

demonstrate on the job. Those behaviours were<br />

translated into competencies, which have since<br />

become the guideposts for recruitment strategies<br />

and policies, performance-management<br />

programmes, as well as training and development<br />

initiatives.<br />

Boleo’s international location meant a need to attract<br />

as many candidates with international experience as<br />

possible, a preference for exposure to Latin-American<br />

cultures and/or fluency in Spanish. Training was<br />

initiated to fill the skills gaps, promote understanding of<br />

cultural differences, as well as communicate the value<br />

of adapting behaviours to foster more effective<br />

communications and improve workplace relationships<br />

in foreign locations.<br />

Also critical to the process was corporate<br />

governance. This required the development of a<br />

comprehensive manual of codes and procedures that<br />

form the backbone of how Baja and its people work as a<br />

team, as a company, and as good corporate citizens.<br />

Developing a mine in Mexico meant identifying the<br />

issues that, for Mexico, were most important. Baja has<br />

worked diligently to respect the local community and<br />

create a benefit for its citizens. Local suppliers are used<br />

when possible for site requirements, and community<br />

engagement is paramount.<br />

A conscious effort was made to employ local<br />

residents where possible. Local women were hired and<br />

trained to drive the many large earth-moving vehicles.<br />

Professionals from, and educated in, Mexico were hired<br />

for important jobs in areas such as construction, mining<br />

www.bajamining.com<br />

Boleo<br />

ê<br />

operations and geotech. Further local support is<br />

provided for the thousands of employees on site with<br />

local medical services, laundry and meal services.<br />

Extraordinary efforts were made to protect the<br />

historic ‘cardones’, or giant cactus, at site. Those<br />

removed from areas where processing infrastructure<br />

was planned were moved to a temporary protection<br />

area prior to relocation within the 19,500ha property.<br />

Each transplanted cardon was examined to evaluate its<br />

health, nurtured or cultured, prepared for transplant,<br />

and moved to a location that allows it to thrive. All were<br />

tagged and are now monitored to ensure their<br />

long-term health.<br />

Based largely on its local community-engagement<br />

efforts, Baja has received full support for its initiatives in<br />

Santa Rosalia and the surrounding towns.<br />

CONTACT<br />

Baja <strong>Mining</strong> Corp<br />

500-200 Burrard Street, Vancouver,<br />

BC, Canada V6C 3L6<br />

Tel: +1 604 685 2323<br />

Fax: +1 604 629 5228<br />

Email: info@bajamining.com<br />

The production plant at Baja <strong>Mining</strong>’s Boleo site is growing and changing daily

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