FROM A PIONEER TO THE SYNONYM - Alucobond

Interior claddings, Tunnel linings, Exhibition stands, Others
tion stands, and also for interior wall claddings the product increasingly
gained acceptance in the markets.
At that time, H.P. Christmann joined the sales team in Singen. Until
today he holds the flag up high for this product, and together with
W. Huonder from Allega, he is the member of the ALUCOBOND ®
staff who has served the product the longest. It was also decided
to integrate the Alusuisse sales companies more closely in the
ALUCOBOND ® marketing process in Western Europe and Scandinavia.
The first participation in the ‘BAU’ exhibition in Munich in January
1972, Europe's most important trade show for the construction
industry, proved to be the ideal platform for presenting the product
to the international expert world and for arousing interest in
ALUCOBOND ® – also beyond the previous borders. A great many
of the contacts established there were to ‘pay off’ in the future
and since this time, the participation in this exhibition has been a
permanent entry in ALUCOBOND ® 's calendar.
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