FROM A PIONEER TO THE SYNONYM - Alucobond

Aetna Twin Towers,
Sydney, Australia
the company. My first 6 months not only were spent visiting architects
and designers with the black briefcase full of ALUCOBOND®
samples, showing them how the product could be used, but also at
the same time educating myself about ALUCOBOND®. A year later
Alucobond Architectural Pty. Ltd. was formed as a separate company,
and thus began a very exciting and fulfilling period in my life
and that of Alucobond Architectural.
The Aetna Centre was the beginning of a period when
ALUCOBOND® was perceived within the architectural industry to
be a ‘high end’ building product, when it would be specified for
prestigious buildings and façades, but considered too expensive for
ordinary cladding. The over cladding of the St Martin's Tower in
Perth for which over 20 000 m² of ALUCOBOND® were specified,
was considered at the time to be the pinnacle of our success. Once
again Manni Wolf put his genius on display by designing the cladding
system to be used, on a table napkin over lunch. Don Klaric
Thus the first thing we needed to do was create the prerequisites
in terms of personnel for a stronger sales growth and the
envisaged geographic expansion. The formation of an experienced
export group was initiated, and it was agreed with the Alusuisse
sales companies to appoint existing staff members with a techni-
cal background as product managers for marketing ALUCOBOND ® ,
or take on new personnel. My own sales-oriented activity during
the next few years was mainly concentrated on the non-European
markets.
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