30.01.2013 Views

IF ONLY WALLS COULD SPEAK - Blancpain

IF ONLY WALLS COULD SPEAK - Blancpain

IF ONLY WALLS COULD SPEAK - Blancpain

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

APOTHEOSIS<br />

TEMPORIS<br />

A Classical Collection Re-defined<br />

SIDEWAYS<br />

The Revolutionary New<br />

Hidden Calendar Correctors<br />

PHILIPPE ROCHAT<br />

While Away an Afternoon In<br />

Switzerland’s Greatest Restaurant<br />

<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong><br />

<strong>COULD</strong> <strong>SPEAK</strong><br />

The Re-opening of <strong>Blancpain</strong>’s<br />

Complicated Watch Atelier<br />

SPRING | 2006


EDITORIAL


DEAR FELLOW WATCH CONNOISSEURS<br />

Welcome to Issue No. 1 of Letters From Le Brassus!<br />

We at <strong>Blancpain</strong> are pleased to introduce you to our new magazine. It is our hope that<br />

Letters From Le Brassus will let you experience the<br />

spirit of <strong>Blancpain</strong> by not only deepening your under-<br />

standing of the collection and <strong>Blancpain</strong>’s haute<br />

horlogerie innovations, but as well by introducing you<br />

to some of the personalities of <strong>Blancpain</strong>, bringing<br />

you the latest news from the manufacture and, finally,<br />

sharing with you experiences from our art de vivre.<br />

It is fitting that in our first issue of Letters From Le Brassus we write about the biggest<br />

event of this past year, the re-opening of our workshop in Le Brassus following more<br />

than a year of renovation. In the article If Walls Could Speak we are proud to give you<br />

a short tour of our completely refurbished workshop, known affectionately inside<br />

<strong>Blancpain</strong> as the “farmhouse”. Not only have we completely remodeled the farmhouse,<br />

we just completed moving our entire team of watchmakers to Le Brassus so that 100%<br />

of our production is now located there.<br />

We hope you enjoy this first issue, and encourage you to fill out the enclosed card so<br />

that you can be on the list to receive future copies.<br />

Marc A. Hayek<br />

CEO <strong>Blancpain</strong><br />

| 01


HIGHLIGHTS<br />

<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong><br />

<strong>COULD</strong> <strong>SPEAK</strong><br />

4<br />

WHILE AWAY AN AFTERNOON<br />

RESTAURANT PHILIPPE ROCHAT<br />

24<br />

APOTHEOSIS TEMPORIS<br />

A CLASSICAL COLLECTION<br />

RE-DEFINED<br />

14<br />

THE BLANCPAIN WINE LETTER<br />

LUCIEN LE MOINE<br />

54


CONTENT<br />

<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong> <strong>COULD</strong> <strong>SPEAK</strong> page 04<br />

APOTHEOSIS TEMPORIS page 14<br />

RESTAURANT PHILIPPE ROCHAT page 24<br />

SIDEWAYS page 34<br />

THE PRODIGY page 40<br />

SHORT STORIES page 48<br />

THE BLANCPAIN WINE LETTER page 54<br />

THE NEW AD-CAMPAIGN page 62<br />

NEWS OF THE BLANCPAIN WORLD page 64<br />

COVER<br />

Detail of the<br />

Villeret Chronograph<br />

Monopusher<br />

02 | 03


IN TIME


The Le Brassus atelier<br />

known within <strong>Blancpain</strong><br />

as the “farmhouse“<br />

04 | 05<br />

“<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong> <strong>COULD</strong> <strong>SPEAK</strong>” IS A FAMILIAR, <strong>IF</strong> NOT STOCK<br />

LAMENT. THE SECRETS, OMNISCIENCE, THE SUPERIOR WISDOM<br />

THAT COMES FROM THEIR SILENT, PATIENT OBSERVATION<br />

OF HUMANITY AND EVENTS WITHIN CAUSES US ALL TO EXHALE<br />

THIS EXPRESSION DURING OUR LIVES WHEN WE REALIZE THAT<br />

WE DO NOT KNOW WHAT THEY WOULD KNOW WERE THEY ALIVE.<br />

BY JEFFREY S. KINGSTON


IN TIME<br />

On occasion, however, walls do speak.<br />

Loudly. There are circumstances when<br />

they not only reveal a glimpse of what goes<br />

on within, they spew forth whole paragraphs,<br />

sometimes whole cinema reels of<br />

their stories. How can this be so? It is when<br />

the walls show us the values, the ethics, the<br />

purposes, the aspirations of the people who<br />

built them or who inhabit them. Think of the<br />

famous photographer, Peter Menzel, whose<br />

landmark 1994 portrayal for the United<br />

Nations’ International Year of the Family used<br />

photographs of family dwellings and possessions<br />

eloquently to tell the tales of how<br />

people around the world live. As this exhibit<br />

traveled from the banks of the Seine in front<br />

of the Assemblée Nationale to New York, the<br />

images of the walls gave gripping narration<br />

of each of their lives, without need of words.<br />

It was thus during <strong>Blancpain</strong>’s 270th year<br />

celebration. An anniversary year rich with<br />

events, it culminated October 6-7 with the<br />

re-opening of the Le Brassus farmhouse. But<br />

the re-opening was more than an occasion<br />

to remark upon the beauty of a rejuvenated<br />

building. The farmhouse atelier is symbol of<br />

what <strong>Blancpain</strong> stands for. Its re-opening<br />

was a re-affirmation of <strong>Blancpain</strong>’s core values.<br />

No need to summon the chef d’atelier or<br />

the horlogers who work within these walls<br />

to learn the details of what goes on within.<br />

The style of the farmhouse, its traditional<br />

wooden watchmaker benches, its layout, its<br />

loving restoration all speak volumes of<br />

<strong>Blancpain</strong>’s goals, ethics and the things it<br />

prizes. Walls do speak.<br />

The cynical among us may be prone to<br />

scoff: “This is just a factory”, a word which is<br />

Entry to the<br />

farmhouse


06 | 07<br />

Stairway to the<br />

upstairs workshops


IN TIME<br />

<strong>Blancpain</strong> took the occasion to lavish special<br />

finishing throughout. Here the banister<br />

highlighting the year of <strong>Blancpain</strong>’s founding<br />

THE FARMHOUSE ATELIER IS A SYMBOL<br />

OF WHAT BLANCPAIN STANDS FOR.


Lovely details abound.<br />

Note the drawer<br />

pulls on the bespoke<br />

watchmaker benches<br />

pejorative here. “How is this different from<br />

gleaming architectural watch-house trophies<br />

in Geneva with soaring arches or flying cantilevers?“<br />

And the final question in the riff,<br />

meant as the coup de grace “Aren’t these all<br />

just structures with a watchmaking factory<br />

within?”<br />

The answer is a resounding no. These buildings<br />

are not alike and those differences<br />

reveal the differences in watchmaking philosophy.<br />

The <strong>Blancpain</strong> Le Brassus farmhouse<br />

has not been conceived like a factory and its<br />

design shows that it is not meant to be used<br />

like one.<br />

08 | 09<br />

When it was acquired in 1982, the Le<br />

Brassus farmhouse was meant to symbolize<br />

<strong>Blancpain</strong>’s joinder in more than 200 years<br />

of Vallée de Joux watchmaking traditions.<br />

Historically, watches were not made in factories.<br />

There were no fluorescent lit, cantilevered<br />

antiseptic facilities with assembly line<br />

methods. Watches were handiworks of artisans<br />

who labored in attics, farmhouses,<br />

small family dwellings. Each watch was a<br />

highly personal creation of the man who<br />

lovingly fashioned it. The finishes and decorations<br />

were artistic signatures. Each watch<br />

was made beginning to end by hands of a


IN TIME<br />

THE BLANCPAIN WATCHMAKER BENCHES ARE ENTIRELY<br />

BESPOKE AND HAND MADE. <strong>IF</strong> A WATCHMAKER IS<br />

GOING TO WORK ON A SINGLE WATCH FOR AS LONG<br />

AS ONE YEAR—AS IS THE CASE WITH THE 1735—IT WAS<br />

VITAL THAT HIS OR HER POST BE PERFECT IN EVERY DETAIL.<br />

Tough love. The renovation<br />

tore the farmhouse apart to<br />

its raw walls<br />

Being born:<br />

a Le Brassus<br />

series Equation<br />

Marchante<br />

In the 1735 room, one of the only<br />

two <strong>Blancpain</strong> watchmakers who<br />

work on this exclusive caliber


10 | 11<br />

single watchmaker. The Le Brassus farmhouse<br />

transports these methods—and the<br />

philosophy behind them—forward to our<br />

times. The basics remain fully intact. The<br />

farmhouse is ill-suited to productions lines<br />

with their output charts and is not outfitted<br />

with any. Instead, each watchmaker is given<br />

his or her traditional work bench and gives<br />

birth to time pieces, as was done 200 years<br />

ago, building each from “A to Z”, that is to<br />

say that a single watchmaker creates each<br />

watch working from beginning to end.<br />

During the ceremonies marking the reopening<br />

of the Le Brassus farmhouse,<br />

<strong>Blancpain</strong>’s CEO Marc A. Hayek explained that<br />

<strong>Blancpain</strong> had many choices as it confronted<br />

the problem of how to expand its capacity.<br />

The easy path, conventional wisdom, if you<br />

will, was to select a location for an efficient,<br />

modern watchmaking factory. Plan-les-Ouates<br />

in Geneva is a veritable garden blooming with<br />

shining edifices housing famous brands popping<br />

up like so many tulips in asphalt beds.<br />

That solution, however, conflicted with<br />

<strong>Blancpain</strong>’s traditional method ethos. The<br />

Jura mountains, in which Vallée de Joux<br />

lies, has been inextricably woven into the<br />

fabric of <strong>Blancpain</strong> and linked to its soul<br />

throughout its history. Moving from Le<br />

Brassus was out of the question. Instead,<br />

<strong>Blancpain</strong> chose to restore meticulously the<br />

farmhouse that has become its symbol.<br />

Leaving the four exterior walls intact and<br />

cleverly adjusting the interior spaces,<br />

<strong>Blancpain</strong> was able, settle on a design that<br />

would on the one hand save the building<br />

and on the other increase the watch,<br />

making space by 50%.<br />

As with any renovation, the first phase—<br />

destruction—always precedes construction.<br />

A stout constitution was required when<br />

surveying the end result of the destruction<br />

phase. Management and watchmakers<br />

alike could only exhale as they peered into<br />

the dusty pit that had once been the most<br />

prized workshop of <strong>Blancpain</strong>, trusting that<br />

the rewards would arrive at the other end.


IN TIME<br />

The Tourbillon room<br />

SINCE DECEMBER 2005, ONE HUNDRED<br />

PERCENT OF BLANCPAIN’S PRODUCTION HAS<br />

BEEN LOCATED IN LE BRASSUS.<br />

And arrive they did, as the press, selected<br />

collectors and many <strong>Blancpain</strong> retailers<br />

discovered on the occasion of the re-opening.<br />

In perfect harmony with its pastoral setting—the<br />

Le Brassus ski lift is but 100 feet<br />

from one side of the farmhouse, Swiss cows<br />

all outfitted with bells graze in field a 2-minute<br />

walk away—the farmhouse retains its stone<br />

exterior walls, sheathing the interior in cherry.<br />

Wood ceilings and hardwood floors add to<br />

the rural ambiance. Small details add to the<br />

pleasures of the interior.<br />

But decorative flourishes lie at the periphery of<br />

the renovation. By contrast the defining elements<br />

are the individual watchmaker benches<br />

(or etabli) which were conceived to re-enforce<br />

<strong>Blancpain</strong>’s core belief that watches are to be<br />

constructed from beginning to end by one<br />

watchmaker. Although they are thoroughly<br />

modern in their adaptation to perfect lighting,<br />

supply of air (used to control dust), brushes,<br />

and multiple height adjustments, the etablis<br />

have their roots in the past with their arrangements<br />

of drawers and solid cherry wood con-<br />

struction. Catalogs abound serving up choices<br />

of modular watchmaking benches for the factories<br />

of other houses. These <strong>Blancpain</strong> watchmaker<br />

benches were entirely bespoke and<br />

hand made. If a watchmaker is going to work<br />

on a single watch for as long as one year—as<br />

is the case with the 1735—it was vital that his<br />

or her post be perfect in every detail.<br />

As the farmhouse is the home of <strong>Blancpain</strong>’s<br />

most complicated timepieces, the organization<br />

of the building was done according to complication.<br />

Occupying the summit of <strong>Blancpain</strong>’s<br />

constellation of watches, the most complicated<br />

series produced automatic wristwatch in the<br />

world, the 1735, merits its own room at the<br />

summit of the farmhouse, the top floor. There<br />

are but two benches in the 1735 Room, as but<br />

two horlogers devote themselves to the yearlong<br />

process required to fashion a 1735.


Across the hall from the 1735 Room is<br />

found the Finishing Room. The traditional<br />

and complex finishes applied to components<br />

of <strong>Blancpain</strong>’s complicated timepieces<br />

can only be realized through painstaking<br />

handiwork, applied by the master craftsmen<br />

in the Finishing Room. It is here where the<br />

clock is most decidedly rolled back two hundred<br />

years. Working with materials and tools<br />

developed by their forbearers, the <strong>Blancpain</strong><br />

craftsmen pay homage to tradition as they<br />

patiently apply a wide variety of polishes,<br />

swirls, stripes to components.<br />

The next floor down is home to three<br />

rooms. The largest is the Grand Complication<br />

Room. It is here where <strong>Blancpain</strong>’s<br />

watchmakers give birth to minute repeaters,<br />

split-seconds chronographs, combined<br />

complications and equation of time watches.<br />

Across the hall is the Tourbillon Room,<br />

which as the name suggests, is the locus<br />

for the creation of all of the <strong>Blancpain</strong><br />

tourbillon variations.<br />

The first level features the Training Room,<br />

the Quality Control Room and Entry Hall. Not<br />

The moon phase clerestory gives just<br />

a hint of the special 1735 work room<br />

which lies on the other side of the hall<br />

12 | 13<br />

the largest room in the farmhouse, the<br />

Training Room is nonetheless key to the vitality<br />

of everything else. At <strong>Blancpain</strong>, complication<br />

savoir faire is passed from one generation<br />

of watchmaker to the following on a<br />

one-on-one basis. Working side by side with<br />

a master, rising watchmakers acquire the skills<br />

to add new complications to their repertoires.<br />

What better arrangement than facing<br />

benches?<br />

As the name implies the Quality Control<br />

Room is the place for final checks and adjustments<br />

for <strong>Blancpain</strong>’s complicated timepieces.<br />

On the occasion of the re-opening, the<br />

Entry Hall did double duty. Not only were its<br />

wooden display cases there to tempt the invited<br />

guests with treasures from the collection,<br />

<strong>Blancpain</strong> used the occasion to debut a special<br />

exhibit entitled “Tradition of Innovation”.<br />

The Tradition of Innovation highlighted world<br />

firsts, world records and ground-breaking<br />

innovations developed by <strong>Blancpain</strong>’s craftsmen<br />

over the years. Punctuating the event,<br />

<strong>Blancpain</strong> debuted yet another world record,<br />

the caliber 5621 Women’s Perpetual Calendar,<br />

which features the world’s thinnest perpetual<br />

calendar movement. When it leaves<br />

Le Brassus, the Tradition of Innovation Exhibit<br />

will tour the world.<br />

The ensemble of the farmhouse and its furnishings<br />

re-affirms <strong>Blancpain</strong>’s adherence<br />

to its values. How better to inspire its most<br />

talented watchmakers—and, hidden benefit,<br />

attract the best and the brightest from the<br />

Vallée de Joux—than to offer the warmth of<br />

cherry wood, the serenity of intimate quiet<br />

workrooms and the family atmosphere of<br />

watchmaking from eras past?<br />

Yet another benefit comes from the renovation<br />

project. With the farmhouse enlarged<br />

and restored, <strong>Blancpain</strong> was able to move<br />

watchmakers who create its less complicated<br />

watches to facilities immediately adjacent.<br />

Since December 2005, 100% of <strong>Blancpain</strong>’s<br />

production has been located in Le Brassus.<br />


IN TIME


14 | 15<br />

APOTHEOSIS TEMPORIS:<br />

A CLASSICAL COLLECTION<br />

RE-DEFINED<br />

IN THIS AGE OF BUSINESS CASUAL WHERE THERE IS ONE LOOK NO<br />

MATTER THE OCCASION, WE FORGET WHAT IT MEANT TO BE WELL<br />

TURNED OUT IN THE GLORY YEARS OF THE EARLY ‘60S.<br />

BY JEFFREY S. KINGSTON


IN TIME<br />

Then the mantra was correctness for<br />

each occasion, and a gentleman’s wardrobe<br />

was defined by those dictates. Business<br />

attire: white shirt, narrow tie, dark suit, hat,<br />

black wing-tipped shoes. Formal attire: single<br />

button tux, stud fastenings, patent leather<br />

shoes. Cocktail attire: blue blazer with<br />

gold buttons and single vent, gray trousers,<br />

black loafers. Visit to academia: corduroy<br />

coat with elbow patches, brown loafers.<br />

Touch football on the lawn: crew-necked<br />

sweater (with only a white tee shirt underneath),<br />

khakis (no belt), sneakers.<br />

There is something of that spirit in the special<br />

edition <strong>Blancpain</strong> set “Apotheosis<br />

Temporis”, a set of eight watches, each conceived<br />

to fit the demands of a different occasion,<br />

in this case the demands of the most classical<br />

watch specialties. Thoroughly researching the<br />

development of watch complications, including<br />

re-examining its earlier issue of the Six<br />

Masterpieces, <strong>Blancpain</strong> has composed a set<br />

of eight individual complications to outfit<br />

perfectly a watch wardrobe with one each of<br />

the most traditional specialties of haute<br />

horlogerie.<br />

Each of these eight watches is dressed in a<br />

platinum case, with a platinum deployant<br />

buckle. All have a special black dial reserved<br />

for watches of this set.<br />

The best way to understand how<br />

<strong>Blancpain</strong> has evolved the Six Masterpieces<br />

to arrive at the Apotheosis Temporis is to<br />

APOTHEOSIS TEMPORIS IS A SET OF EIGHT WATCHES<br />

EACH CONCEIVED TO FIT THE DEMANDS OF A<br />

D<strong>IF</strong>FERENT OCCASION, IN THIS CASE THE DEMANDS<br />

OF THE MOST CLASSICAL WATCH SPECIALITIES.<br />

think of a “comparative tasting”. No, I do<br />

not propose that like oenophiles we<br />

solemnly swirl the watches all the while sniffing<br />

to extract nuance then pompously intone<br />

an adjectival riff on what we imagine<br />

we have just experienced. But I do propose<br />

that we illuminate our powers of observation,<br />

so as to appreciate what years between<br />

the two sets have brought.<br />

First of course there are now eight<br />

watches instead of six (no points for that<br />

observation, that being the equivalent of the<br />

pronouncement that a wine at a tasting is<br />

“red”). Even if remarking on the existence of<br />

two additions does not reveal extraordinary


APOTHEOSIS<br />

TEMPORIS<br />

Ultraplate<br />

APOTHEOSIS<br />

TEMPORIS<br />

Quantième à<br />

Phases de Lune<br />

APOTHEOSIS<br />

TEMPORIS<br />

Chronographe<br />

Monopoussoir à<br />

Rattrapante<br />

APOTHEOSIS<br />

TEMPORIS<br />

Equation Marchante<br />

Pure<br />

16 | 17<br />

APOTHEOSIS<br />

TEMPORIS<br />

Time Zone<br />

APOTHEOSIS<br />

TEMPORIS<br />

Quantième<br />

Perpétuel<br />

avec Correcteurs<br />

sous cornes<br />

APOTHEOSIS<br />

TEMPORIS<br />

Tourbillon<br />

APOTHEOSIS<br />

TEMPORIS<br />

Répétition<br />

Minutes


IN TIME<br />

powers of perception, the significance of the<br />

two additional watches does earn points.<br />

<strong>Blancpain</strong> realized that the original set of six<br />

lacked two thoroughly classical complications:<br />

two time zones (“double fuseaux<br />

horaires”) and equation of time. We will turn<br />

to the refinements of these two pieces after<br />

we have finished extracting more from our<br />

comparative tasting.<br />

The next difference gets many points if<br />

you spotted it, for it is not apparent from the<br />

faces of the watches themselves. Unlike the<br />

Six Masterpieces, all of the watches in<br />

Apotheosis Temporis are automatic. In the<br />

Six Masterpiece set the Tourbillon, Minute<br />

Repeater and Ultraplate were all manual<br />

wind. In addition to the convenience that<br />

automatic winding affords, <strong>Blancpain</strong> graces<br />

the Apotheosis set with a special custom<br />

eight rotor winding box.<br />

Too hard? Now an easy one to spot. Size.<br />

The Masterpiece Set was realized in the then<br />

standard <strong>Blancpain</strong> 34 mm case. The<br />

Apotheosis Temporis is turned out in the<br />

Villeret 38 mm case.<br />

The set includes<br />

a winding box<br />

APOTHEOSIS<br />

TEMPORIS<br />

Equation du Temps<br />

Marchante<br />

Showing the solar hand<br />

and the ellipsoidal cam<br />

“programming“ solar time<br />

Sunset over<br />

Lac de Joux


18 | 19


IN TIME<br />

The village church<br />

of Le Brassus


20 | 21<br />

Another difference, movement finishing.<br />

Am I not playing fair? Asking you to spot a<br />

difference visible from the back of the<br />

watch, but, thus far, only displaying photos<br />

of the front??? Really, honestly, there is<br />

neither legerdemain nor trickery. If<br />

you are a thorough student of<br />

<strong>Blancpain</strong> you would know from<br />

the face of the watch, which I have<br />

showed you, that the Apotheosis set is<br />

of the Villeret style, which means that<br />

you don’t yet have to actually see a photo<br />

of the movement to know that its finishing<br />

would be carried out in the Villeret “ton sur<br />

ton” style. Although the eight watches<br />

EACH OF THESE EIGHT WATCHES IS DRESSED IN A PLATINUM<br />

CASE, WITH A PLATINUM DEPLOYANT BUCKLE. ALL HAVE<br />

A SPECIAL BLACK DIAL RESERVED FOR WATCHES OF THIS SET.<br />

APOTHEOSIS TEMPORIS<br />

Time Zone<br />

showing two time zones


IN TIME<br />

adopt the understatement of the Villeret ton<br />

sur ton movement finish, a little flourish was<br />

reserved for the winding rotors. There are<br />

four distinct rotor designs in the set, each of<br />

the rotors being realized in platinum.<br />

The next difference if spotted earns you a<br />

doctorate in <strong>Blancpain</strong> history. Three of the<br />

watches in the Apotheosis Temporis set are<br />

entirely new to the <strong>Blancpain</strong> collection this<br />

year. The Villeret Perpetual With Correctors<br />

Under The Lugs debuted at Basel this year.<br />

Outside of the Apotheosis Temporis set it is<br />

available in rose gold and platinum with<br />

opaline dial.<br />

The next two items really qualify one as a<br />

particularly shrewd professor of <strong>Blancpain</strong> if<br />

you not only spotted them as new to<br />

<strong>Blancpain</strong> this year outside the set, but also<br />

absorbing detail, you marked that they<br />

debuted themselves as limited editions. The<br />

Villeret Equation of Time debuted this year<br />

at Basel in a limited edition of 50 pieces in<br />

platinum, with opaline dial.<br />

Of course, keep in mind that for all the<br />

watches of Apotheosis Temporis, the combination<br />

of platinum case and black dial is<br />

reserved for the set. ■<br />

APOTHEOSIS<br />

TEMPORIS<br />

Quantième Perpétuel<br />

avec Correcteurs sous<br />

cornes<br />

Moon drenched<br />

shores of Lac de Joux


22 | 23


ART DE VIVRE


WHILE AWAY<br />

AN AFTERNOON<br />

RESTAURANT PHILIPPE ROCHAT<br />

24 | 25<br />

THE MOST COVETED ACCOLADE IN ALL OF GASTRONOMY IS THE AWARD<br />

OF THREE STARS FROM THE GUIDE MICHELIN. SO RAR<strong>IF</strong>IED IS THE<br />

ATMOSPHERE AT THIS STELLAR LEVEL THAT BUT TWO RESTAURANTS IN<br />

SWITZERLAND HAVE ACHIEVED THIS SUMMIT; ONE OF THE TWO IS<br />

PHILIPPE ROCHAT’S LEGENDARY HÔTEL DE VILLE RESTAURANT IN CRISSIER.<br />

BY JEFFREY S. KINGSTON


ART DE VIVRE<br />

Named “Hôtel de Ville”, the restaurant is<br />

located in the center of the Crissier village<br />

situated on the hill above Lausanne<br />

There is a natural bond between<br />

Philippe Rochat and <strong>Blancpain</strong> as he<br />

was born in the Vallée de Joux home of<br />

<strong>Blancpain</strong>’s Le Brassus atelier. Rather than<br />

pursue the path of horlogerie, for which the<br />

Vallée de Joux is known, Rochat’s mother<br />

gave him the love of good food and inspired<br />

him even at the age of nine to create<br />

it. Just a few years after that early beginning,<br />

he began to dream of becoming a great<br />

chef and took up the calling.<br />

Rochat boasts one<br />

of the great wine<br />

cellars of the world<br />

For 17 years he worked alongside Fredy<br />

Girardet at the Hôtel de Ville as the restaurant<br />

acquired world-wide renown. Upon<br />

Fredy’s retirement nine years ago, Philippe<br />

made the restaurant his. Although the philosophy<br />

of relentless searching for the finest<br />

ingredients in season, respect for the purity<br />

of flavors and lightness in preparation carries<br />

on, Philippe has firmly placed his signature<br />

on the cuisine with his constant invention of<br />

new preparations. Each change of season is<br />

cause for celebration among gourmets<br />

around the world, as Rochat introduces new<br />

menus conceived around the very best ingredients<br />

then in the market.<br />

Spurning the trend of other celebrity<br />

chefs who have opened branch restaurants<br />

separated by thousands of miles from<br />

their roots, Rochat is content to work his<br />

magic in Crissier. It is here where he<br />

remains close to the sources of the finest<br />

ingredients in the world and where he can


OWNER OF FIVE BLANCPAIN WATCHES ACQUIRED<br />

OVER THE YEARS, PHILIPPE ROCHAT’S DAILY WATCH<br />

IS A WHITE GOLD BLANCPAIN TOURBILLON,<br />

WORN EVEN AS HE PRESIDES OVER THE KITCHEN IN<br />

HIS CHEF’S WHITES.<br />

26 | 27<br />

devote himself to his constant drive to<br />

refine and invent.<br />

He has known <strong>Blancpain</strong> for nearly twenty<br />

years. Owner of five <strong>Blancpain</strong> watches<br />

acquired over the years, his daily watch is a<br />

white gold <strong>Blancpain</strong> tourbillon, worn even<br />

as he presides over the kitchen in his chef’s<br />

whites. His choice of <strong>Blancpain</strong> for his timepiece<br />

is reciprocated as Rochat is <strong>Blancpain</strong>’s<br />

choice of chef for important occasions.<br />

★ ★ ★ ★ ★


ART DE VIVRE<br />

ONE OF L<strong>IF</strong>E’S GREAT LUXURIES<br />

IS A LEISURELY, GRACIOUSLY SERVED,<br />

RELAXED LUNCH.<br />

One of life’s great luxuries is a leisurely,<br />

graciously served, relaxed lunch. Not<br />

only has this precious civilizing grace been<br />

banished from our working lives, to be replaced<br />

by cardboard sandwiches wolfed<br />

down at one’s desk, but it has also withered<br />

and nearly died off from our leisure lives.<br />

“Who has time to sit for lunch? We have to<br />

hurry off and play!”<br />

So what happens in the confluence of the<br />

following circumstances: it is a cold, misty,<br />

forbidding day in Western Switzerland; the<br />

afternoon meeting has been cancelled; every<br />

tourist attraction worthy of a visit has been<br />

visited and … confessing freely, one of my<br />

favorite restaurants is just around the bend.<br />

SOOOOOOOO—LET’S DO LUNCH! Not<br />

just anywhere but at Rochat in Crissier.<br />

So off I went to rediscover the pleasure of<br />

the hugely satisfying and uplifting ritual of a<br />

magnificent lunch.<br />

At Rochat, every meal, particularly a decadent<br />

lunch is a fête. So if lunch it would be to<br />

while away a misty cold December afternoon,<br />

it would not just be three plates and out, but<br />

the full on big menu. I had this firmly in mind<br />

as M. Villeneuve, the maître d’hôtel, showed<br />

me to my table.<br />

Great restaurants depend upon a great<br />

maître d’hôtel. M. Villeneuve has been at this<br />

restaurant for decades, beginning with the<br />

The ratio of chefs per dinner is astounding—Rochat leads a brigade of more than twenty<br />

reign of Fredy Girardet, and not missing a<br />

beat, into the reign of Philippe Rochat. I think<br />

of him as a great opera conductor. His gaze<br />

takes in the entire room, and with barely perceived<br />

winks, nods, gestures and an occasional<br />

word, he directs all the waiters and sommeliers.<br />

Under his command the room quietly<br />

hums with perfect service. So after a pleasant<br />

chat with M. Villeneuve, ordering was particularly<br />

easy: the BIG menu s’il vous plaît!<br />

When M. Villeneuve departed with my<br />

order, I took in the rest of the room. As this<br />

was Friday lunch the room had a high proportion<br />

of what were obviously businessmen.<br />

But business in Western Switzerland<br />

is different than in many places. No one<br />

was headed back to the office to turn out<br />

an-other marketing report that afternoon.<br />

It was plain that everyone there was taking<br />

the remains of the day off. I was particularly<br />

delighted to listen in on a conversation at<br />

the table next to mine where the entire


focus of their first half hour together was<br />

not how the foreign subsidiaries were<br />

managing their order flow, but which<br />

Condrieu would marry best with the several<br />

truffle dishes they had planned!<br />

The meal started off with a glass of particularly<br />

fine, yeasty champagne<br />

(Philippe Rochat selection) and an elongated,<br />

almost tray-like plate, carrying the<br />

amuse-bouches. Arrayed in a line were a sea<br />

urchin shell holding a veloute of oursins<br />

from Ireland; a small scallop shell with a<br />

vinaigrette de pétoncles noirs and finally<br />

crissed crossed shells of “couteaux” (knife) or<br />

sometimes called “ciseaux” (scissors) in<br />

French. Oursins is one fish amateur cooks<br />

never tangle with. Rochat produced a velvety,<br />

slightly sweet thick velouté served just<br />

warm, a simply lovely first bite on the road<br />

to an elaborate menu. The pétoncles were<br />

particularly small in diameter served as slices<br />

Gros spaghetti aux truffes blanches d’Alba<br />

in the shell, barely translucent and accented<br />

by a herb vinaigrette. Could I have 3, no<br />

make that 10, of these? Finally the couteaux<br />

were taken out of the shell coated in a dark<br />

stock, offset by a balsamic vinaigrette, placed<br />

as chunks back on the shell and decorated<br />

with finely piped crème fraîche.<br />

The next course showed the separation<br />

between Rochat and ordinary excellent<br />

cooks. It was a gelée de caviar d’osciètre<br />

acidulée aux pommes vertes. This was an<br />

incredibly generous mound of osciètre<br />

caviar which arrived perched on top of a<br />

pale white gelée flecked with tiny chards<br />

of green apple. Of course the pairing of<br />

caviar with citrus, is rather normal. That is<br />

the stuff of ordinary chefs. The green apple<br />

is far finer. Less acid than citrus it provides<br />

a barely perceived background polish to<br />

allow the full flavor of the caviar to shine<br />

through. The texture of the gelée was just<br />

firm enough to carry the tiny caviar balls.<br />

28 | 29<br />

Both senses of taste and texture were fulfilled.<br />

This was a brilliant dish.<br />

The white wine to accompany was a 2000<br />

Puligny Montrachet from Sauzet. Sauzet is<br />

of course an icon in Puligny. Sauzet’s villages<br />

level Puligny performs far above its<br />

appellation. It was an elegant, richly satisfying<br />

Puligny with a hint of spiciness that<br />

struck a nice compromise for the dishes<br />

with which it was paired.<br />

What followed was familiar, a dish I had had<br />

here a year ago. Indeed, if I could imagine<br />

coming to Rochat and having just one<br />

thing, it would be this: gros spaghetti aux<br />

truffes blanches d’Alba. Spaghetti were rolled<br />

into the shape of a hemisphere (imagine a<br />

ball the size of a small mandarin cut in half)<br />

placed into the center of the plate. It was<br />

surrounded by the lightest foamy truffle<br />

sauce and generous slices of white truffle.<br />

The waiter counseled to cut the ball in half<br />

immediately, which released a poached egg


ART DE VIVRE<br />

Aiguillette de Saint-Pierre<br />

yolk and light herbs hidden beneath the spaghetti.<br />

So what one experienced was sensory<br />

overload. The smell of white truffle leaped<br />

from the bowl and one married the truffle<br />

foam and the slices of truffle with its two best<br />

foils, pasta and egg yolk. I cannot imagine a<br />

more hedonistic dish. Nor a more perfect one.<br />

If the first two dishes were studies in black<br />

and white, the color palate changed abruptly<br />

with the arrival of the first fish course,<br />

Aiguillette de Saint-Pierre de Port en Bessin<br />

grillée à la fleur de sel fumée et piment<br />

d'Espelette, gnocchi parisienne aux olives de<br />

Nyons. A flat rectangular platter bore the<br />

grilled St. Pierre, generously salted with coarse<br />

herbed sea salt, surrounded by a luminescent<br />

orange sauce dotted with hunks of pimento<br />

and olive. Surrounding the border were the<br />

gnocchi olive tubes. This was a pure breath<br />

I HAVE OFTEN THOUGHT OF ROCHAT AS A<br />

“YIN YANG” CHEF. IN EACH PLATE HE<br />

STRIVES TO STRIKE A NOTE AND AT THE SAME<br />

TIME OFFSET IT WITH A COUNTER NOTE.


Caviar d’osciètre<br />

of provence on a winter’s day in Switzerland.<br />

St. Pierre is a lovely white fish with a<br />

somewhat chewy texture that needs a great<br />

sauce to spice it up. Rochat provided that<br />

with this boldly spicy orange pimento based<br />

sauce, accented by the salty Nyons olives.<br />

The gnocchi served to provide not only a<br />

textural counterpoint to the St. Pierre, but to<br />

cool the palate for the white wine.<br />

Again came a change in the color palate.<br />

From the brilliant orange of St. Pierre, one<br />

was transported to the chartreuse green of<br />

Grosses langoustines de Bretagne frites<br />

Chlorophylle et tomates confites au jus de<br />

flageolets. The menu description does not<br />

fully capture all the elements of this Rochat<br />

creation. Two giant langoustine were encased<br />

in very thin phylo shell, dusted with<br />

almost microscopic flecks of parsley. They<br />

were surrounded by foamy bright green<br />

sauce with green flageolets and bits of the<br />

tomato confites. But there was even more<br />

hidden away. Between the encasing phylo<br />

shell and the langoustine were flecks of herbs,<br />

principally basil. I have often thought of<br />

Rochat as a “yin yang” chef. In each plate he<br />

strives to strike a note and at the same time<br />

offset it with a counter note. Here one had<br />

the natural sweetness of the langoustines,<br />

playing on the one hand against the very<br />

subtle spice of the basil, in turn modulated<br />

by the earthiness of the beans, then propelled<br />

forward by the almost spicy confites<br />

tomatoes. Another candidate for a one dish<br />

meal. Let me come here and eat just this!<br />

The animal rights and PETA crowd can<br />

now avert their eyes or, better yet, seek out<br />

the nearest exit. The meat course was a<br />

30 |31<br />

carnivore’s delight and a Rochat speciality,<br />

chamois du Tyrol. The filet was no more<br />

than an inch and half in diameter sporting<br />

a rib bone far thinner than my baby<br />

finger. Where do you find meat like<br />

that??? And what size exactly was this<br />

little creature before he met the butcher?<br />

A rib filet and separate mignon were<br />

served perfectly rare, coated with chutney<br />

and surrounded by a dark spicy classic<br />

game sauce. There is no more delectable<br />

venison to be found on the planet. The<br />

meat simply vaporized on the palate. The<br />

spice of the meat was accented by the<br />

subtle chutney coating. The meat itself was<br />

perfect, but there was a little treasure<br />

sitting by itself on the right upper side of<br />

the plate. This was small layered cylinder<br />

that featured slices of celery root alternating


ART DE VIVRE<br />

DESSERT AT ROCHAT CONSISTS OF NO LESS<br />

THAN FOUR COURSES, NOT COUNTING THE<br />

PETIT FOURS AND CHOCOLATES<br />

with a farce of finely chopped bits of pineapple<br />

and turnips. Brilliant! This could have<br />

been a course all by itself. It set off the richness<br />

of the chamois and its game sauce<br />

perfectly.<br />

For the red, I found a great half bottle of 99<br />

Trapet Gevery Chambertin vieilles vignes. Like<br />

the Sauzet which proceeded it, this is a burgundy<br />

that is far better than its villages level<br />

appellation. It had everything one seeks out<br />

from Chambertin: a blackberry cassis spice,<br />

earth tones, vanilla and hint of chocolate. It<br />

had more than enough power and stuffing to<br />

go with the game.<br />

There is a season for game, and there is a<br />

season for cheese as well. This being after<br />

October, the season for Mont d’Or cheese<br />

was in full swing. Mont d’Or comes from the<br />

nearby Jura and only is found from October<br />

to April. At its best, it is a runny, unctuously<br />

creamy, rich cheese that, together with<br />

Reblochon, is perfect for finishing off the red<br />

wine remaining after the meat course. So of<br />

course, I chose both receiving a particularly<br />

generous portion of flowing Mont d’Or. But<br />

remember that Rochat’s village of Crissier is<br />

but a short drive from Gruyère. Sadly, there<br />

is too much supermarket cheese spewed<br />

Mirroir Cassis The dessert trolley<br />

from factories and sold as “Gruyère”. But<br />

laboring out of sight from the mass market<br />

are small artisanal producers. What they<br />

create is a different substance from the rubbery,<br />

cased in shrink wrap, yellow bricks that<br />

present themselves to the mass market. It is<br />

Gruyères with real character. Rochat offers a<br />

full range from mild, through mi-salé and<br />

onto vieux Gruyères. The mi-salé has a nut<br />

quality that is delightful. But the real winner<br />

is the vieux Gruyère that introduces caramel<br />

overtones.<br />

Apart from the range of perfect cheeses,<br />

there is another reason never to pass up<br />

the cheese trolley here – the bread! As with<br />

any self-respecting three star, Rochat bakes<br />

his own bread, and good they are. But the<br />

special bread basket that materializes as the<br />

cheese trolley departs is a wonder. It abounds<br />

with crunchy baguettes, elegant couronnes,<br />

rustic country breads and best of all fig bread.


I had now worked my way up to dessert,<br />

which at Rochat consists of no less than four<br />

courses NOT counting the petits fours and<br />

chocolates. The first dessert was Miroir de<br />

cassis aux baies de sureau crème glacée aux<br />

poires William's du Valais. This was a cassis<br />

mousse crowned with a shimmering shiny<br />

cassis glaze accompanied by a wonderful<br />

pear william ice cream. Yin and yang again.<br />

The pear william eau de vie, creamy as it<br />

was, had just enough bite to play off the<br />

miroir de cassis.<br />

The parade of desserts then turned to first<br />

a plate of intense and perfect sorbets and<br />

then a plate of ice creams, in each case a<br />

selection of three. Sorbets were grapefruit,<br />

mango and raspberry; ice creams were praline,<br />

vanilla and yogurt-lime. The vanilla ice<br />

cream alone is worth the trip to Crissier:<br />

positively black with bits of vanilla bean, it<br />

shames all others.<br />

After all of this comes the challenge, the<br />

last act in the ballet, the dessert trolley. It is<br />

always entertaining to look at the expressions<br />

on faces around the room as diners,<br />

who have made it this far, confront a trolley<br />

laden with enormous selection of tarts and<br />

poached fruits—have as many as you like.<br />

Smiles of guilt, eyes bulging in disbelief,<br />

hands rubbing together, everyone has at<br />

least something. For me the one constant is<br />

the tarte vaudoise. This is a tarte whose filling<br />

is a highly reduced crème of cinnamon. With<br />

that and a sensational bittersweet chocolate<br />

tart I surrendered. Well, not exactly, since irresistible<br />

chocolates materialized with coffee.<br />

By this point, the afternoon had now<br />

moved to its final stages and, surprise, the<br />

mists had separated allowing for just a bit of<br />

late afternoon glow. I know that it did not<br />

atone for the caloric intake, but I managed<br />

to race off to Glion, above Montreux, and<br />

jog until enveloped in darkness. All in all, a<br />

perfect day. ■<br />

PHILIPPE ROCHAT<br />

RESTAURANT DE L’HÔTEL DE VILLE<br />

1023 Crissier<br />

Phone: +41 (0)21 634 05 05<br />

Fax: +41 (0)21 634 24 64<br />

www.philippe-rochat.ch<br />

32 | 33


IN TIME<br />

Villeret Perpetual Calendar<br />

SI


DEWAYS<br />

As it recounts a several day vacation,<br />

harsher wags might substitute the<br />

word “debauch” for “vacation”, in California’s<br />

Southern Coastal wine country, the<br />

principle protagonist of the film, a nebbish<br />

oeneophile, spouts opinions on wines,<br />

waxing lyrical on the fragility, caprice, delicacy<br />

and virtues of pinot noir, and sourly<br />

denouncing merlot shouting “if anyone<br />

orders merlot… I’m leaving!”. Result: Sales<br />

of pinot noir have risen more than 34% and<br />

sales of merlot have plummeted.<br />

34 | 35<br />

ONE OF THE FILM SUCCESS STORIES OF THE PAST YEAR WAS<br />

“SIDEWAYS”. WIDELY ACCLAIMED, IT WAS NOMINATED FOR THE<br />

OSCAR BEST FILM OF THE YEAR, WHICH IT DID NOT WIN, AND<br />

WAS NOMINATED FOR THE OSCAR BEST SUPPORTING ACTOR<br />

FOR THE PERFORMANCE OF THOMAS HAYDEN CHURCH WHICH<br />

IT DID WIN. SUCH WAS THE NOTORIETY OF SIDEWAYS<br />

THAT IT HAS HAD A PROFOUND INFLUENCE OUTSIDE OF<br />

ITS ENTERTAINMENT DOMAIN.<br />

6057-3642-53B<br />

The story is what<br />

is not seen. Note<br />

a complete absence<br />

of correctors on the<br />

side and the resulting<br />

purity of line<br />

BY JEFFREY S. KINGSTON<br />

Although it seems the film has achieved<br />

enormous commercial success and even<br />

turned the wine markets topsey turvey, no<br />

one can explain the title. Just what does<br />

“Sideways” mean? Is it a slang description<br />

for people who drink too much? The two<br />

principle characters in the film, both losers,<br />

consume far too much wine. Is it a reference<br />

to the way bottles are stored? No one<br />

knows. The film is accepted for what it is<br />

and evidently for what it says about wine,<br />

mysterious title and all.


IN TIME<br />

Neatly tucked away, the calendar<br />

correctors are nestled under the lugs<br />

When I first laid eyes on <strong>Blancpain</strong>’s new<br />

Villeret Perpetual Calendar, fresh from<br />

having seen the film, its title immediately<br />

popped into my head. The reason had nothing<br />

to do with the merits of pinot noir vs.<br />

merlot. No, the catalyst that brought the<br />

word “sideways” to the fore, was seeing the<br />

marvel of a completely clean side profile of<br />

the watch. Normally one expects a calendar<br />

watch, even a perpetual calendar watch, to<br />

have correctors arrayed along its sides. However<br />

with the new Villeret Perpetual, <strong>Blancpain</strong><br />

has achieved elegance and a purity of<br />

line when the watch is viewed “sideways”<br />

by completely removing the customary and<br />

necessary correctors from the visible flanks<br />

of the case. The meaning of the title<br />

“Sideways” may forever be obscure when<br />

applied to the popular film, but shifted to<br />

the Villeret perpetual fits perfectly!<br />

It is rare that the innovation of a new<br />

watch lies in what is not seen rather than<br />

what is seen. This seems to be particularly<br />

true in this age of larger, bolder, yes, even<br />

bling watches. However, <strong>Blancpain</strong> conceived<br />

the Villeret line to embody the most<br />

refined, elegant, traditional horological values.<br />

What those values teach is restraint and<br />

understatement in all of the features of the<br />

watch. The cases are round and classic. The<br />

movements finished ton sur ton (which<br />

means a single restrained white metal color,<br />

with no blued screws, yellow engraving or<br />

other contrasting colors), with even the gold<br />

winding rotor finished in rhodium, so as to<br />

not draw too much attention to itself.<br />

Would it not seem natural to carry these<br />

principles out to the correctors ordinarily set<br />

into the sides of the watch? How fitting then<br />

to refine <strong>Blancpain</strong>’s most understated line<br />

by taking what is normally seen in a calendar<br />

watch, the correctors, and making it no<br />

longer seen. This is refinement by removal of<br />

complication.<br />

Want purity of line? Just erase the<br />

correctors. Notionally it is appealing.<br />

Trouble is that one brutal reality appears<br />

bringing freezing rain. Correctors are<br />

a fact of life for complex calendar watches.<br />

They cannot be simply removed leaving the<br />

owner to fend for himself otherwise. There<br />

must be some means afforded to set the<br />

day, date, month, leap year and moon<br />

phase of the watch. Since the era of calendar<br />

pocket watches, the solution has been to<br />

place correctors into the sides of the case.<br />

With a push of a setting tool (which is a<br />

small cylindrical metal tool supplied with the<br />

watch; it should be said, however, that really<br />

knowledgeable collectors prefer to use a<br />

simple wooden toothpick, because if one’s<br />

hand slips while using it, the watch will<br />

never be scratched) the correctors, connected<br />

internally to the calendar plate of the<br />

watch movement, advance by one day,<br />

month, or date each calendar indication.<br />

Taking care to read the owner’s manual to<br />

be sure when it is “safe” to set each of<br />

these indications, correctors supply the<br />

necessary means to take a watch which is<br />

new or has been stopped for a period and


set it to the current day, date, month, leap<br />

year position and moon phase. Thus,<br />

<strong>Blancpain</strong>’s hopes to enhance the elegance<br />

of the Villeret line by removing the correctors<br />

from the side of the watch depended<br />

upon finding an alternative location for<br />

them.<br />

If not the sides, where?<br />

The possibilities were inherently<br />

limited; only the<br />

dial and back of the watch<br />

remained as choices for corrector<br />

locations. Obviously, the only hidden location<br />

would be the underside of watch. But<br />

how could correctors be placed there and<br />

still manipulate the calendar plate of the<br />

movement, which is located just under the<br />

dial?<br />

<strong>Blancpain</strong>’s solution, now the subject of<br />

patent, was ingenious and a first for<br />

watches. The correctors are placed under<br />

the lugs, completely out of sight when the<br />

watch is worn. The general idea for this<br />

innovation came no less than from one of<br />

the 1735 watchmakers in Le Brassus. The<br />

<strong>Blancpain</strong> 1735 is the world’s most complicated<br />

automatic wristwatch: minute repeater,<br />

perpetual calendar, split-seconds<br />

chronograph and tourbillon. This watchmaker,<br />

one of but two who build the<br />

1735, had the inspiration that correctors<br />

IT IS RARE THAT THE INNOVATION OF<br />

could be placed under the lugs, requiring<br />

no changes in the movement, but cleaning<br />

up the lines of the watch.<br />

But even more was gained than cleanliness<br />

of line. Traditional correctors push<br />

directly upon movement components in<br />

order to accomplish a change in an indication<br />

(day, date etc.). <strong>Blancpain</strong>’s hidden<br />

correctors push as well upon movement<br />

components, but they do so by means of a<br />

lever arm. Look closely at the photo of<br />

prototype case showing the corrector. The<br />

knob of the corrector, which is hidden<br />

under the lugs, is attached to a rotating<br />

shaft, which in turn has a small arm that<br />

A NEW WATCH LIES IN WHAT IS NOT SEEN<br />

RATHER THAN WHAT IS SEEN.<br />

actuates the movement. That small arm<br />

provides leverage. Whereas previously correctors<br />

required a small tool to make a<br />

change, now with the aid of the small<br />

knob and the lever the owner can use the<br />

correctors with but a push of the fingernail.<br />

There was more than a little magic<br />

and subtlety involved in the development<br />

Detail of the corrector<br />

and its integrated spring<br />

36 | 37


IN TIME<br />

1 2<br />

3 4<br />

BLANCPAIN’S SOLUTION, NOW THE SUBJECT OF<br />

PATENT, WAS INGENIOUS AND A FIRST FOR WATCHES.<br />

THE CORRECTORS ARE PLACED UNDER THE LUGS,<br />

COMPLETELY OUT OF SIGHT WHEN THE WATCH IS WORN.<br />

of this first in the world innovation. For<br />

example, <strong>Blancpain</strong> did want to make the<br />

watch adjustable without use of tools. But<br />

on the other hand, it did not want to make<br />

actuation of the correctors too easy. It would<br />

not do to have the correctors move when<br />

the owner was simply wearing the watch or<br />

taking it on and off. Thus, considerable<br />

effort was devoted to designing a spring<br />

system that was neither too weak nor too<br />

strong, so that corrections would only occur<br />

when they were deliberately commanded. In<br />

A<br />

a bow to tradition, <strong>Blancpain</strong> does furnish a<br />

small tool for actuating the correctors, if the<br />

convenience of doing it by hand seems too<br />

great a departure from the inconvenience of<br />

the past.<br />

Now that <strong>Blancpain</strong> has made the correctors<br />

not only more discrete and<br />

easier than ever to use, a few words are in<br />

order about how to use them. With any<br />

watch it is always critically important to<br />

read the owner’s manual before setting or<br />

2 1<br />

push<br />

There are four calendar correctors. 1: date corrector, 2: year and month corrector, 3: day of week corrector, 4: moon phase corrector<br />

push<br />

4 3


using the watch. It is uniformly the case<br />

with calendar watches that the manual will<br />

contain very specific warnings against<br />

changing the calendar settings (using the<br />

correctors) when the watch is set between<br />

certain times of day. Why is that? What is<br />

the reason that for certain times using the<br />

correctors is forbidden?<br />

This is because of the way calendar<br />

mechanisms are constructed. Changes<br />

in day, date, month and moon phase occur<br />

over a period of several hours generally<br />

grouped around midnight. Be careful!<br />

Depending on the calendar mechanism<br />

design, sometimes indications, such as the<br />

moon phase, occur near noon; read the<br />

manual for your watch! Because the<br />

change of an indication absorbs power<br />

from the movement, the changes do not<br />

take place all at once, but instead take<br />

place one at a time. As well, again to minimize<br />

power drain, each change takes place<br />

over a span of time, sometimes a period of<br />

many minutes. Thus, the warning period as<br />

given in the owner’s manual cautions<br />

against making changes with the correctors<br />

for several hours. During the time<br />

changes are occurring, gears, cams or<br />

levers of the movement are engaged to<br />

move an indication to the next day. If a<br />

corrector is pushed during the time of a<br />

change, that is to say when a gear, cam or<br />

lever is engaged, there is a danger that<br />

these components may be damaged with<br />

the force of a corrector push. For similar<br />

reasons, adjusting the time of the watch<br />

backwards during the change cycle risks<br />

damaging engaged components for many<br />

watch designs (this is not the case for the<br />

perpetual calendar mechanism used in the<br />

<strong>Blancpain</strong> Villeret Perpetual With Correctors<br />

Under the Lugs; it uses a calendar<br />

plate that is tolerant of backwards time<br />

changes. However, other <strong>Blancpain</strong> perpetual<br />

calendars do not permit backwards<br />

time corrections around the midnight date<br />

change time. The universal rule, Read the<br />

Manual, applies!). ■<br />

This section of the case<br />

shows how the corrector<br />

is installed. The finger<br />

actuates the movement<br />

38 | 39


CLOSE UP


THE PRODIGY<br />

★<br />

EACH BLANCPAIN WATCH IS A PERSONAL CREATION.<br />

MEET ONE OF BLANCPAIN’S RISING YOUNG WATCHMAKERS.<br />

BY JEFFREY S. KINGSTON<br />

40 | 41


CLOSE UP<br />

We live in a time of<br />

all-consuming political correctness.<br />

Such is the power of the political<br />

correctness priests (and for heavens<br />

sake, don’t call them that!) who oversee and<br />

enforce its imperatives that some violations<br />

are more soundly condemned and punished<br />

than, for example, mere murder (for as we<br />

know some circumstances excuse murder as<br />

being politically correct). At the very top of<br />

the politically correct list of malum per se<br />

offenses are stereotypes. In this age where<br />

every group is “a community”, and one must<br />

at all times be “culturally sensitive”, the<br />

utterance of a stereotype is a crime. It will<br />

ruin a political career, justify an expulsion<br />

The world of a<br />

watchmaker exists in<br />

small dimensions<br />

from a university, end a<br />

businessman’s climb up the corporate<br />

ladder, extract approbation even<br />

from one’s children. This we all know. It<br />

is STRICTLY forbidden to speak a stereotype<br />

aloud. We are not even supposed to think<br />

them. So what are we about to do here? We<br />

are going to exploit a loophole and write<br />

about stereotypes.<br />

Naturally there must be ground rules. If you<br />

are a high priest of correctness (or involved<br />

in a close personal relationship with one),<br />

perhaps it would be a good idea to close<br />

the magazine, go to your computer and with<br />

a simple click of your mouse transport yourself<br />

to a web page with the 15-day weather<br />

forecast for Patagonia. On the other hand,<br />

if we can all agree we are here among<br />

friends and we harbor no ill will towards our<br />

fellow men and women, inclusive of all<br />

communities, sensitive and insensitive<br />

(which embraces all races, creeds, religions,<br />

ages, ethnicities, persuasions, proclivities,<br />

heights, circumferences, hair colors, tastes<br />

in music, and willingness to eat animal<br />

products), we can have a little fun off<br />

the record (which means I never wrote this<br />

article; you never read it and it rains a lot in<br />

Patagonia).<br />

Ground rules settled and mice unclicked,<br />

let’s dish the dirt with a few wicked (but not<br />

insensitive) stereotypes.


1. Strong-willed effective politicians, with the<br />

mettle and backbone to change the course<br />

of a nation or history itself must be MEN.<br />

Ooops. Don’t say that to Margaret<br />

Thatcher. She was strong-willed enough<br />

to be nicknamed “La Dame de Fer”, by<br />

the French press. Strong enough to go<br />

toe to toe, eyeball to eyeball with burly,<br />

brutish, scowling coal mine union leaders<br />

and make them be the first to blink.<br />

She had enough mettle systematically to<br />

yank the economy of her nation forward<br />

transforming it from morbidity to the<br />

most powerful engine in Europe at the<br />

time.<br />

2. Muscle men may “pump you up” but beyond<br />

their pecs, abs, delts and lats have no<br />

other abilities, much less a brain.<br />

Well, not exactly. Arnold may have flexed<br />

at the start of his career, but since then<br />

it has been his intellect that has made<br />

him not only a successful actor, but a<br />

hugely successful business man. Now in<br />

his fourth career (muscle man, actor,<br />

businessman, and politician), he has<br />

shown himself to be mentally nimble<br />

enough to outmaneuver and beat back<br />

a pack of hostile legislators as governor<br />

of the sixth-largest economy in the<br />

world.<br />

42 | 43<br />

3. Great chefs are all fat, out of shape, rolly<br />

polly men.<br />

Again not quite. Does Philippe Rochat look<br />

fat and rolly polly to you? (See page 24)<br />

Philippe is one of only two Michelin three star<br />

chefs in Switzerland and is widely esteemed to<br />

be in that incredibly select group of the ten<br />

best chefs in the world. By the way, don’t even<br />

try and keep up with him skating up hills or<br />

climbing them on a bike. On a good day, Lance<br />

Armstrong can outclimb him. But you can’t!<br />

One more thing. Don’t intone the other<br />

part of this stereotype, the part that insists<br />

that great chefs be male, in front of Alice


CLOSE UP


Manually calibrating<br />

the balance spring<br />

of the tourbillon.<br />

This traditional<br />

hand-craft method<br />

is still practiced<br />

by <strong>Blancpain</strong><br />

Waters. This stereotype also trespasses on<br />

her turf. This woman chef not only is one of<br />

the most celebrated in the world, but she<br />

transformed restaurant cooking in the<br />

United States. More than that, she completely<br />

revolutionized food production and<br />

food markets. Remember spam in the US<br />

actually is a food made up of meat parts of<br />

je ne sais quoi. Thanks to Alice, markets now<br />

brim with artisanal, organic, sparkling fresh<br />

ingredients.<br />

Had enough? So far our stereotypes seem<br />

not to be holding up very well. Maybe there<br />

is a reason these things should never be<br />

spoken. It’s because—to put a fine point on<br />

it—they are so often wrong. But living<br />

dangerously, let’s spin another one.<br />

4. Watchmakers who work on the most<br />

complicated watches are grizzled gray old<br />

men.<br />

Well, we seem to have put a false foot down<br />

again. And to demonstrate that point, enter<br />

<strong>Blancpain</strong>’s 22 year old prodigy. In a little<br />

over two years of working at <strong>Blancpain</strong>, his<br />

first and only employer since graduating<br />

from the Ecole Technique du Vallée de Joux<br />

(Switzerland’s most prestigious watchmaking<br />

school), he has sprinted up the ladder<br />

of his profession to work in Le Brassus<br />

on <strong>Blancpain</strong>’s complicated watches. I first<br />

met him during a visit to the atelier to learn<br />

about the plans for the renovation (now<br />

completed) of the farmhouse. Accustomed<br />

as I was to seeing if not grizzled, at least<br />

senior watchmakers working at the<br />

benches in Le Brassus, I gazed in<br />

and saw this unmistakably young,<br />

(could this even be a teenager?), hunched<br />

over a bench (or if you are building your<br />

French watchmaking vocabulary “etabli”)<br />

upon which was perched a tourbillon. Freely<br />

confessing to age prejudice, I lurched to halt,<br />

mouth gaping with the same disbelief as if I<br />

had seen Paris Hilton sliding into the captain’s<br />

seat of a 747. Summoning my most<br />

diplomatic French, I muttered something<br />

sotto voce to the senior watchmakers squiring<br />

me around about le jeune homme in<br />

the atelier with a tourbillon! “Of course!”<br />

they replied he is one of our most talented<br />

young watchmakers. Two days later, attending<br />

the <strong>Blancpain</strong> summer picnic in<br />

Lausanne, along the shores of Lac Léman I<br />

struck up a conversation with him. After<br />

amiably chatting the usual cocktail party<br />

… AND OF THOSE THREE GRADUATES FROM<br />

WATCHMAKING SCHOOL TWO CHOSE BLANCPAIN<br />

TO BEGIN THEIR CAREERS.<br />

fluff, I mentioned that I had seen him the<br />

other day up in Le Brassus working on a<br />

tourbillon. I might as well have thrown a<br />

switch. Immediately his eyes sparkled and<br />

his demeanor became all business. Indeed,<br />

that was the first tourbillon upon which he<br />

had worked and making that unmistakably<br />

Gaullic gesture of thumb and forefinger<br />

brought to the lips, it was working “sweetly”.<br />

At once, I concluded I must write a story<br />

of how this 22 year old has achieved so<br />

much in his profession.<br />

44 | 45


CLOSE UP<br />

His story begins, as it must, with his<br />

schooling. Born in Crissier, he has lived<br />

for the past 14 years in the Vallée de Joux<br />

near Le Sentier. Originally pushed by his<br />

parents towards a career in medicine, he concluded<br />

early on that was not to be his profession.<br />

Intrigued by things mechanical, and particularly<br />

pleased by solving mechanical problems,<br />

he took the entrance exam to enter<br />

watchmaking school. Places in the Ecole<br />

Technique de la Vallée de Joux do not come<br />

easily. While it may be the case that young<br />

Swiss are spared the schemes and games,<br />

professional application counselors, essay<br />

coaches, parent manipulations, and phony<br />

“hooks” that have now become de rigueur<br />

for admission to prestigious US colleges and<br />

universities, securing a spot in the Ecole<br />

Technique is nonetheless demanding and<br />

competitive. Only a very small percentage of<br />

the applicants gain a spot.<br />

The curriculum consumes four years and<br />

culminates with the CFC Diplôme (“Certificat<br />

Fédéral de Capacité de Horlogerie” Federal<br />

certificate of watchmaking competence). If<br />

admission to the Ecole was difficult, staying<br />

till the end and achieving the diplôme was<br />

also not a cakewalk. Of the 14 students in<br />

his class only eight survived the examination<br />

process. Of the eight, five chose not to pursue<br />

immediately a watchmaking career, preferring<br />

instead to be technicians, either working<br />

in laboratories designing watches or<br />

working on old watch restoration. Thus, at<br />

the end there were only three graduates who<br />

entered the classical watchmaking world.<br />

And of those three graduates from watchmaking<br />

school (all of whom enjoyed offers<br />

from throughout the industry) two chose<br />

<strong>Blancpain</strong> to begin their careers.<br />

Why <strong>Blancpain</strong>? Because <strong>Blancpain</strong> approaches<br />

watchmaking holistically. Watchmakers<br />

learn from day one how to build<br />

watches from A to Z. This stands in contrast<br />

to the practice of many others in the industry<br />

who compartmentalize the tasks. Elsewhere,<br />

young watchmakers may spend long periods<br />

of time doing only watch regulation or mounting<br />

of movements into cases.<br />

Of course, A to Z, did not begin with tourbillons.<br />

It began with building the 1150<br />

movement, <strong>Blancpain</strong>’s superb 100 hour<br />

power reserve work horse. Soon thereafter, he<br />

graduated to working upon 1150 powered


<strong>Blancpain</strong>s with complications such as the<br />

triple date moon phase and GMT.<br />

Along the way, he gained experience in the<br />

950 base movement, which is used in the<br />

<strong>Blancpain</strong> Lady Bird.<br />

Next came the perpetual calendar. As he<br />

recounted this progression of ever more<br />

complicated watches, I interrupted. How<br />

did it come to pass that he had become<br />

experienced in so many different movements<br />

and complications in such a short<br />

period of time, when his peers from the<br />

Ecole Technique might still be stuck working<br />

on their first movement, or perhaps even<br />

just a few elements of that movement? His<br />

answer was simple and insightful: it is all a<br />

question of motivation. For him watchmaking<br />

is not a job, it is a passion.<br />

He had a very<br />

clever method<br />

for gaining assignments<br />

on new things.<br />

When he saw another<br />

watchmaker working<br />

on a complication on which he had yet to<br />

gain experience, he devoted time to observing<br />

the new techniques and asking questions.<br />

Never once at <strong>Blancpain</strong> was he turned<br />

down in these requests.<br />

So step by step, he has moved up the ladder<br />

to tourbillons. It is clear that tourbillons<br />

please him a great deal. He appreciates the<br />

delicacy of the tourbillon cage and the nearly<br />

microscopic components contained within it.<br />

He clearly is proud that he quickly mastered<br />

the level of concentration on the details<br />

of this delicate mechanism which is demanded<br />

of any watchmaker who works upon it.<br />

This then provoked another question. When<br />

working on something this difficult, does he<br />

ever find himself cornered and frustrated<br />

and forced to put down the task? My<br />

question clearly had stumbled into territory<br />

familiar to every watchmaker who works<br />

upon taxing complications. “Yes”, he confessed,<br />

there are times when a technique<br />

“makes his head feel two times its size”, but<br />

rather than put the task aside to resume it<br />

later (when presumably the swelling will<br />

have subsided), he prefers to stick with the<br />

problem until it is solved.<br />

So where does he go from here? What is<br />

to be the next challenge after the tourbillon?<br />

46 | 47<br />

Already he had set<br />

his sights on new<br />

ground: split-seconds<br />

chronographs! Indeed,<br />

working beside<br />

him—the neighboring<br />

bench, if you will—was a watchmaker<br />

devoted to the <strong>Blancpain</strong>, Le Brassus<br />

Collection, split-seconds flyback perpetual<br />

chronograph. The observations and questions<br />

had begun and he was certain that the<br />

split-seconds was to be his next stop as he<br />

climbs the ladder.<br />

And what of life in the Vallée de Joux.<br />

How can we put this delicately? As romantic<br />

as the notion of the cradle of watchmaking<br />

may seem to collectors, this remote lake valley<br />

perched in the Jura mountains, has never<br />

been described as offering the throbbing,<br />

pulsating scintillating night life of London,<br />

IMMEDIATELY HIS EYES SPARKLED AND HIS DEMEANOR BECAME ALL<br />

BUSINESS. INDEED, THAT WAS THE FIRST TOURBILLON UPON WHICH HE HAD<br />

WORKED AND MAKING THAT UNMISTAKABLY GAULLIC GESTURE OF THUMB<br />

AND FOREFINGER BROUGHT TO THE LIPS, IT WAS WORKING “SWEETLY”.<br />

Careful inspection of<br />

a Tourbillon Grande Date<br />

Paris or New York. So is there at least one<br />

night spot? Indeed, there is. A discotheque.<br />

Which he has visited but once, and then only<br />

to humor his sister who insisted he go.<br />

Instead he seeks out the pleasures in which<br />

the Vallée excels, nature, sport (did you<br />

know that <strong>Blancpain</strong> has a small ski lift but<br />

50 yards from the Le Brassus atelier, which<br />

on a perfect Friday afternoon, with fresh<br />

powder snow empties the etablis) and quiet<br />

evenings with friends over fondue. ■


IN TIME<br />

SHORT STORIES 2005<br />

FOLLOWING THE BASEL FAIR FROM 2005 WE TAKE A SHORT TOUR<br />

THROUGH SOME OF THOSE INTRODUCTIONS NOW IN THE SHOPS<br />

BY JEFFREY S. KINGSTON<br />

FLYBACK GRANDE DATE<br />

AQUA LUNG GRANDE DATE<br />

There are trends we deplore and those we<br />

applaud. To deplore (a personal top 10):<br />

1. Bigger and bigger SUVs<br />

2. Longer and more outrageous football<br />

“touchdown dances”<br />

3. Wasabi in French Haute Cuisine<br />

4. Increasing numbers of impossible to<br />

find and use “features” in Microsoft<br />

software<br />

5. Too many megapixels, particularly those<br />

that come out just after you shelled out<br />

for that new camera<br />

6. Photo radar on every millimeter of European<br />

roads<br />

7. The incredible shrinking snow skis,<br />

now tiny little jobs that make teeny little<br />

moguls. Call them “mini-me” skis<br />

8. TV cable “news” programs where<br />

everyone yells at once<br />

9. People who scream into their mobile<br />

phones in restaurants, particularly<br />

London restaurants<br />

10. Fewer and fewer flights with boarding<br />

gates at European airports. Let your first<br />

class flight begin pressing the flesh,<br />

Tokyo subway-style, with your fellow air<br />

travelers on a boarding bus, the knapsack<br />

toting bunch troweling trenches in<br />

visages of the unlucky victims pressed in<br />

from behind<br />

Now that we have that off the chest, at least<br />

one trend to applaud:<br />

1. Large date watches<br />

It is one of life’s cruel ironies that as many<br />

of us advance in age and gain the stature<br />

and means to acquire fine time pieces our<br />

near vision abandons us making the reading<br />

of lovingly finished dials ever more difficult.<br />

Our savior is the Grande Date, a feature<br />

prized not only by those with the near vision<br />

affliction but as well by those, vision perfect,<br />

who appreciate dial harmony.<br />

This year <strong>Blancpain</strong> introduces two new<br />

Grande Date models, the Flyback Grande<br />

Date and the steel Aqua Lung Grande Date.<br />

Flyback Grande Date. Long one of the<br />

icons in the <strong>Blancpain</strong> collection has been<br />

the Flyback Chronograph. In a new larger<br />

40 mm size, the new Flyback Grande Date<br />

carries over all of the core elements<br />

that have distinguished the Flyback and<br />

made it a must for connoisseurs of<br />

chronographs: column wheel design for<br />

supple smooth control of and creamy<br />

button feel for all chronograph start/<br />

stop and reset functions; vertical clutch<br />

actuation of the chronograph for flawless,<br />

jump-free starting and stopping; flyback<br />

capability, which, with a single push<br />

of the return to zero button automatically<br />

stops the chronograph, resets it to zero<br />

and restarts.<br />

Now with the Grande Date, legibility is<br />

emphasized. To maintain harmony of the<br />

dial, the date disks are black to blend subtly<br />

the display into the rest of the dial.<br />

A classic of the house refreshed,<br />

the Flyback Grande Date


IT IS ONE OF L<strong>IF</strong>E’S CRUEL IRONIES THAT AS MANY<br />

OF US ADVANCE IN AGE AND GAIN THE STATURE<br />

AND MEANS TO ACQUIRE FINE TIME PIECES OUR<br />

NEAR VISION ABANDONS US MAKING THE READING<br />

OF LOVINGLY FINISHED DIALS EVER MORE D<strong>IF</strong>FICULT.<br />

Aqua Lung Grande Date. For many years<br />

the Aqua Lung in its several versions has<br />

been one of <strong>Blancpain</strong>’s most popular diving<br />

watches. It, together with its other diving<br />

siblings, the Fifty Fathoms, Anniversary Fifty<br />

Fathoms, and Concept Fifty Fathoms, is<br />

unique in the world of diving watches in<br />

that they offer an extraordinarily long<br />

power reserves in their derivations of the<br />

Caliber 1150.<br />

The Aqualung Grande Date is powered by<br />

the Caliber 6950 (based on the 1150) whose<br />

283 components deliver a 70 hour power<br />

Dial Side of the Aqua Lung<br />

Grande Date. Note the mirror polish<br />

on the edge of the plate<br />

reserve. Viewing the movement through the<br />

clear case back, all of the finishing motifs of<br />

the Léman series are visible: traditionally<br />

produced (heat method) blued screws,<br />

rhodium-plated solid white gold winding rotor,<br />

blue engraving, and hand decorated and<br />

polished components. The case in brushed<br />

steel is water-resistant to 100 meters.<br />

As 2005 was the 270th birthday for<br />

<strong>Blancpain</strong>, in remembrance of that date, the<br />

Aqualung Grande Date has been issued in a<br />

series limited to 2005 examples, each individually<br />

numbered.<br />

Aqua Lung Grande Date<br />

48 | 49


IN TIME<br />

LE TOURBILLON TRANSPARENCE<br />

Lingering, lurking, lying in wait in the back<br />

of every savvy watch collector’s consciousness<br />

is a rarely asked, almost never answered<br />

question: “Yes. I can see the finishing<br />

through the clear case back of my watch.<br />

The bridges with delicately applied côte de<br />

Genève. The plates with perlage swirls. The<br />

gleaming anglage polish on the sides of<br />

plates and bridges. But … what about the<br />

finish on the side of the movement hidden<br />

behind the dial?” Occasionally, the question<br />

turns somewhat dark, maybe even with an<br />

edge of menace. “What if … there is deception<br />

here? What if … the watchmakers who<br />

produced my watch dolled up the side of the<br />

watch I could see, the parts exposed to view<br />

by the clear case back, but followed some<br />

lesser standard elsewhere?”<br />

Of course watchmakers, from whom<br />

nothing is hidden, know that for every<br />

<strong>Blancpain</strong> watch, the quality of finishing on<br />

the components which do not reveal themselves<br />

through a clear case back is the same<br />

as those which do. Wonderful articles have<br />

been written and published on the Internet<br />

by exceptionally talented watch collectors<br />

who have themselves dismantled their<br />

<strong>Blancpain</strong>s and examined the finishing of all<br />

the parts, even the most hidden from view,<br />

such, as for example, the components of the<br />

keyless works. (For the less experienced collectors,<br />

the keyless works of a mechanical<br />

watch, deeply buried in the movement, is<br />

attached to the crown. These components<br />

allow the crown to wind the watch in one<br />

position and change the time when the<br />

crown is pulled to a different position.) One<br />

particularly experienced collector concluded<br />

in his Internet article that the finishing of the<br />

WITH THE SPECIAL EDITION TOURBILLON TRANSPARENCE,<br />

BLANCPAIN PARTS THE MISTS AND MYSTERIES OF<br />

FINISHING ON MANY OF THE PARTS WHICH OTHERWISE<br />

WOULD BE HIDDEN FROM VIEW.<br />

<strong>Blancpain</strong> was impeccable throughout,<br />

including the keyless works (and sadly came<br />

to a very different conclusion concerning<br />

another brand where the visible parts displayed<br />

elaborate finishing flourishes, but the<br />

hidden parts, particularly the keyless works,<br />

were a disappointment). That conclusion is<br />

also born out in the hands of many<br />

knowledgeable collectors who with an<br />

accomplished sensitive touch can feel the<br />

finishing of a <strong>Blancpain</strong> when they wind the<br />

watch, pull the crown, activate a pusher on<br />

a chronograph, change time of a GMT<br />

function or otherwise manipulate a control<br />

on the watch.


A piece for connoisseurs:<br />

The Tourbillon Transparence<br />

50 | 51<br />

With the special edition Tourbillon<br />

Transparence, <strong>Blancpain</strong> parts the mists<br />

and mysteries of finishing on many of the<br />

parts which otherwise would be hidden<br />

from view. Now in addition to watchmakers<br />

and the 1 in 10 million watch collector<br />

who dares to disassemble his<br />

watch, everyone can be treated to the<br />

delights of the normally hidden from view<br />

dial side of a <strong>Blancpain</strong> Grande Date<br />

Tourbillon movement.<br />

<strong>Blancpain</strong> summoned art and science to<br />

achieve front side transparency. The dial is composed<br />

of a sapphire plate a mere 0.40 mm<br />

thick. Precision drilling produces the mounting<br />

points for the diamond polished, baton<br />

faced and faceted hour markers.<br />

Of course all of this effort was expended<br />

for what lies below. Now from two sides<br />

the owner can gaze upon the handiwork<br />

of the movement. Not only is<br />

all the polishing done by hand, so<br />

individual is the decorating and<br />

finishing of many of the components<br />

that the cognisenti can recognize tiny<br />

details which reveal which particular<br />

artisan in Le Brassus finished the watch!<br />

The Grande Date movement composed of<br />

307 parts and offering a 7-day power reserve<br />

is housed in a 38 mm platinum case.<br />

As befits a haute horlogerie piece, the Transparence<br />

is equipped with a deployant (or<br />

folding) clasp.<br />

The Transparence was made part of <strong>Blancpain</strong>’s<br />

270th Anniversary and in homage to<br />

that occasion is offered as a limited edition<br />

of 27 pieces.


IN TIME<br />

THE LIMITED EDITION REVEIL<br />

Whether you covet them or denounce them,<br />

only the most isolated of Tibetan hermits has<br />

not remarked on the evolution of the sports<br />

utility vehicle from a purely utilitarian transport<br />

conceived to go about its appointed<br />

tasks with, at best, the grim resolve of a<br />

party apparatchik during the Soviet heyday<br />

into vehicles with the flash, pizzazz, and<br />

verve of the most exotic sports cars. In drawing<br />

an analogy here by no means do I suggest<br />

that the <strong>Blancpain</strong> Reveil be considered<br />

as anything other than one of the world’s<br />

most gorgeous timepieces whose every<br />

detail was conceived and carefully executed<br />

to fit perfectly all of the tasks given to the<br />

“ultimate travel watch”. So the first half of<br />

my SUV rant can be dispensed with as irrelevant.<br />

Not so the second half since I most certainly<br />

DO want to draw an analogy when it<br />

comes to the subject of adding spice and<br />

pizzazz because THAT evolution has most<br />

certainly come to the Reveil.<br />

BLANCPAIN TAKES THE REVEIL AND LIBERALLY APPLIES A DOSE<br />

OF CHILI, DASH OF CAYENNE AND SOUPCON OF JALAPENO.<br />

Detail of the<br />

alarm hammer


Introducing the Limited Réveil GMT<br />

Anniversaire. <strong>Blancpain</strong> takes the Reveil<br />

and liberally applies a dose of chili, dash of<br />

cayenne and soupcon of jalapeno. This<br />

Anniversary edition features a 5N brushed<br />

red gold case, special black dial with<br />

applied markers and numerals, a highly<br />

flexible and conforming to the wrist rubber<br />

bracelet, and a gold deployant buckle. It is<br />

a Reveil with special pizzazz.<br />

Of course, all of the features of the nonlimited<br />

edition Reveil are replicated in the<br />

Anniversary Edition including two time<br />

zone displays (home time and local time),<br />

an advancing and retarding date display<br />

(which moves forwards and backwards as<br />

the local time is moved through midnight),<br />

an alarm function with a musical large diameter<br />

sounding ring, automatic winding of<br />

both the alarm and main barrel of the base<br />

movement, and an alarm power reserve<br />

display. The movement finishing featuring<br />

blued screws, a solid gold rhodium-plated<br />

18 kt gold winding rotor, hand polished and<br />

finished components and free sprung<br />

balance carries over as well.<br />

Another watch from the celebration of<br />

<strong>Blancpain</strong>’s 270 years as a manufacture,<br />

this Limited Edition Réveil is available in<br />

only 270 examples, each engraved from<br />

1/270 to 270/270 on the caseback. ■<br />

52 | 53<br />

The reveil movement.<br />

Two details to note:<br />

the free sprung balance<br />

and repeater-like<br />

sounding ring


ART DE VIVRE<br />

THE BLANCPAIN<br />

WINE LETTER<br />

LUCIEN<br />

LE MOINE<br />

BY JEFFREY S. KINGSTON<br />

This inaugural issue of Letters From Le Brassus introduces<br />

wine expert Dr. George Derbalian. Dr. Derbalian is the<br />

founder of Atherton Wine Imports located in Northern California.<br />

Not only has he become one of the United States’ premier<br />

importers of fine wines, but he has acquired a well-deserved<br />

reputation as one of the leading and most respected wine<br />

connoisseurs and expert tasters in the world.<br />

Each year Dr. Derbalian travels the wine circuits of Europe and<br />

the United States meeting with producers, owners of the finest<br />

domains, chefs de chai, and other key figures in the world<br />

of wine. Throughout the course of each year he tastes literally<br />

many thousands of current production<br />

and vintage wines.<br />

In this issue, Dr. Derbalian shares<br />

with us one of his latest discoveries,<br />

the burgundies of Lucien Le Moine.


54 | 55<br />

The Corton Corton<br />

Hill,<br />

Côte de Beaune


ART DE VIVRE<br />

NO ONE PERSON FULLY MASTERS<br />

THE VEXING COMPLEXITY OF THE<br />

Winston Churchill, always one to turn a<br />

phrase, conjured the description “a<br />

mystery wrapped in an enigma”. He was not<br />

speaking of wine, but he easily could have<br />

been describing the world of French burgundy.<br />

No one person fully masters the vexing<br />

complexity of the burgundy region. Take for<br />

example the famous Grand Cru vineyard of<br />

Clos de Vougeot. There are nearly 100 different<br />

owners of separate parcels within this<br />

single vineyard, producing wine under different<br />

names, and, most importantly, no two of<br />

these wines, each bearing the same vineyard<br />

name, are exactly alike. To the diversity of production<br />

(each producer reflecting the style,<br />

approach and talent of the wine maker and<br />

caretaker of the vines) adds the year to year<br />

vintage variation, and one confronts an exceedingly<br />

complex matrix of wine quality and styles<br />

ranging from profound, ethereal, earthy to,<br />

BURGUNDY REGION.<br />

Mounir Saouma “Lucien Le Moine“<br />

sadly in a few cases, thin and mediocre. And<br />

this is the complexity reflected in just one of<br />

the dozens of vineyards that comprise the<br />

Côte de Nuits and Côte de Beaune.<br />

Finding great burgundy is a quest to unravel<br />

the complexities of the region and to latch<br />

onto producers dedicated to quality. Over the<br />

last 30 years, this quest increasingly has been<br />

a search for domain wines, that is, wines<br />

whose origins exist entirely under “one roof”,<br />

so to speak. These are wines where the owner<br />

of the vines, raises the vines, controls the harvest,<br />

conducts and controls the vinification<br />

and, then finally, bottles the finished wine. The<br />

emergence of such domain wines represented<br />

a remarkable revolution in burgundy.<br />

Previously the region had been dominated by<br />

large houses called “negotiants”, who purchased<br />

wine already in barrels, trusting in the<br />

raising of the vines (“élevage”) and vinifica-<br />

tion of others. The negotiants with their substantial<br />

commercial size performed a valuable<br />

service for small wine producers. They removed<br />

the distribution and sales burdens<br />

which many small producers felt unable to<br />

bear. With their purchases of much of the production<br />

of the entire region, the negotiants<br />

became the principle source of burgundy for<br />

the consumer.<br />

Unfortunately, the negotiant business<br />

model often did not result in wines of distinction.<br />

Their identity hidden and, by reason of<br />

often long-term purchase contracts, insulated<br />

from substantial commercial risk (or reward),<br />

the vintners who actually made the wine had<br />

reduced incentives to excel. Also contributing<br />

to mediocrity was a risk averse predilection of<br />

the negotiants. Many did not want wines that<br />

excelled. They wanted “safe” wines that<br />

could be easily sold. Finally, the negotiants


muted whatever individual expression might<br />

have been found in a particular wine from a<br />

particular producer by blending all of the producers’<br />

wines from a single vineyard together<br />

in the final bottling.<br />

This began to change 30 years ago as<br />

ambitious, creative, talented vintners<br />

one-by-one began breaking away from the<br />

negotiant cocoon in order to express themselves<br />

with their own hand-crafted domain<br />

wines. They did not want their handiwork to<br />

be lost in a blend. They wanted their wines to<br />

make a statement about their wine making<br />

philosophy and represent the best that burgundy<br />

had to offer. More than that, many of<br />

these domain owners were willing to take<br />

risks in the name of uncompromising quality.<br />

What formerly had been a rather bland world<br />

of commercially produced negotiant wines<br />

became a world of wonderfully diverse<br />

artistic expression. Burgundy lends itself to<br />

creativity as the pinot noir grape, used exclusively<br />

for the reds and the chardonnay<br />

grape, exclusively for the whites, both may<br />

be vinified in a multitude of ways—should<br />

the wine stay long on the lees before fermentation<br />

is begun? Should vinification<br />

temperature be depressed? How much stem<br />

should be allowed? Should grapes be sorted<br />

bunch by bunch? How much new oak? How<br />

much stirring in the barrel? You get the idea.<br />

There is no set formula, no single recipe so<br />

to speak, to be followed. This variability<br />

allows talented wine makers to extract different<br />

expressions and emphasize different<br />

qualities from the grapes from a single vineyard.<br />

Some domain wine makers seek to coax<br />

out of their harvests an expression of the soil<br />

of each particular vineyard. Others follow<br />

56 | 57<br />

the opposite route, seeking to bring forward<br />

their own wine making style, de-emphasizing<br />

soil characteristics. The knowledgeable<br />

consumer is the winner, able to choose<br />

domains according to style. With some very<br />

limited exceptions, over the past decade, all<br />

burgundies of distinction have been domain<br />

wines and the quantities of negotiants’ wines<br />

have diminished and their appeal to wine<br />

connoisseurs has largely disappeared.<br />

The wines of Lucien Le Moine improbably<br />

turn this now accepted truism on its head.<br />

Doubly so. These are wines of great breed<br />

making powerful personal style statements—<br />

wines which critics have already called “worthy<br />

of a special search in the market place”. Yet<br />

contrary to the current catechism that wines<br />

with strong personalities and great definition<br />

can only be domain wines, these are technically<br />

speaking negotiant wines, because the


ART DE VIVRE<br />

raising of the grapes and vinification is done<br />

by individual growers who sell their wines in<br />

barrel to Lucien Le Moine. But as we shall see,<br />

these are not factory blended and bottled high<br />

volume wines, as produced by the big negotiant<br />

firms, but artisanal specialties specially<br />

selected and available in only small quantities.<br />

Lucien Le Moine is a micro negotiant, if you<br />

will. Second, and equally running contrary to<br />

conventional wisdom, the geniuses behind<br />

this enterprise far from being native French are<br />

Lebanese and Israeli in origin.<br />

One basic to put to the side. There is no person<br />

named “Lucien Le Moine”. Instead this<br />

micro negotiant firm is the inspiration of<br />

Mounir Saouma (Lebanese by birth) and his<br />

partner Rotem Brakin (Israeli). Mounir’s entrée<br />

into wine making came in Israel where he<br />

worked as the wine-maker for Christian<br />

monks. In1995, Mounir relocated to burgundy.<br />

LUCIEN LE MOINE IS A MICRO<br />

NEGOTIANT. HIS WINE MAKING<br />

PHILOSOPHY DEDICATED TO<br />

FASHIONING DISTINGUISHED,<br />

INTENSE, RIVETING WINES.<br />

IN A WORD, IT IS A PHILOSOPHY<br />

OF NON-INTERVENTION.<br />

As the monks in Israel were of the same order<br />

as those found in the Abbaye de Cîteaux,<br />

located 16 kilometers east of Vougeot in the<br />

Côte de Nuits, Mounir, on arrival, looked to<br />

the Cîteaux monks to open doors for him in<br />

the region. Through the help of the monks,<br />

Mounir was introduced to a wide range of<br />

small domains in both the Côte de Nuits and<br />

Côte de Beaune.<br />

The monks were also the source of his name<br />

“Lucien Le Moine”. The link to the Abbey is<br />

easy to spot in that the words “Le Moine”<br />

mean “monk” in French. The first word is<br />

somewhat less obvious. In Arabic, Mounir<br />

means “light”. The rough translation of that<br />

became “Lucien”. Hence, Mounir the Monk<br />

became “Lucien Le Moine”.<br />

Acting as a wine-making consultant, Mounir<br />

preached his wine-making philosophy dedicated<br />

to fashioning distinguished, intense,<br />

The “line-up“ of an<br />

evening’s tasting<br />

riveting wines. In a word, it is a philosophy of<br />

non-intervention. All too often, wine-makers<br />

manipulate their wines seeking to avoid risk.<br />

Sadly, however, wines manipulated to be safe<br />

are wines lacking character. According to his<br />

policy of non-intervention, Mounir does not<br />

believe in fining, racking or filtration. Fining is<br />

a process of clarification to stabilize the wine.<br />

A substance, often egg whites, is put into the<br />

barrel where it may bind with solid particles<br />

suspended in the wine. The solids are then<br />

filtered out producing a wine which is clear<br />

and unlikely to have sediment. As many consumers<br />

wrongly consider sediment as a flaw,<br />

the resulting wine is unlikely to raise hackles.<br />

It is also unlikely to have depth, character or<br />

personality. Safe, but bland is the result. The<br />

very particles filtered out of the wine possess<br />

remarkable flavors and give the wine depth<br />

and dimension.


After preaching his non-intervention<br />

beliefs for four years to a wide range<br />

of small high quality domains, Mounir decided<br />

to embark on his own venture. Through<br />

his consulting, he met domain owners who<br />

were single-mindedly dedicated to quality<br />

and to crafting wines of distinction. He then<br />

convinced these domains to sell him small<br />

fractions of their production. Sometimes this<br />

meant settling for but a single barrel—25<br />

cases—of a particular wine. Upon delivery of<br />

the wine in barrels, Mounir adheres to his<br />

non-intervention credo. In addition to abjuring<br />

fining, racking and filtering, he barrelages<br />

the reds and whites on 100% of their<br />

lees. Indeed, Mounir demands that his producers<br />

supply the wine with a large quantity<br />

of lees depending on the vintage. Lees are a<br />

source of CO2 which helps the wine age and<br />

in certain vintages like 2000 can bestow a<br />

slightly creamy quality. For the whites, a<br />

gentle stirring of the wine (called “batonnage”)<br />

is done three or four times a month.<br />

Mounir uses only the highest quality<br />

Seguin Moreau barrels with oak from the<br />

Jupilles forest. His attention to detail does<br />

not stop there. He insists upon fine grain in<br />

the oak and upon a slow toasting, varying in<br />

degree depending upon which wine will be<br />

aged in the barrel. Unusual today, when reuse<br />

of barrels for two or three vintages is<br />

common, 100% of his barrels are new.<br />

When it comes time to bottle the wines,<br />

Mounir does it the old-fashioned way, by<br />

gravity. By contrast, one large negotiant in<br />

Beaune, once pointed me with great pride<br />

to his newly installed system of pumps,<br />

meters and pipes with which he could automate<br />

the bottling process. Great wines are<br />

living things which evolve in the bottle. How<br />

58 | 59<br />

can such a delicate living thing be pushed<br />

through the vanes of a pump?<br />

In a further nod toward tradition, Mounir<br />

uses special heavy glass bottles with a very<br />

deep (or seen from the other side, high) indentation<br />

at the bottom (if you want to dazzle<br />

your friends with your mastery of wine terminology,<br />

the indentation is called a “punt”). Of<br />

course it is entertaining and practical to pour<br />

the wine with ones fingers firmly docked in<br />

the indentation, but there is another more<br />

substantive reason for bringing back this traditional<br />

bottle shape. The deep trough that is<br />

created becomes a good trap for sediment. As<br />

experienced burgundy collectors know, far<br />

from revealing a flaw in wine, the accumulation<br />

of sediment as the wine ages is the sign<br />

of a wine that is alive and evolving. The contrary<br />

is also true, wines without sediment<br />

generally get that way because the elements<br />

Mounir Saouma and<br />

Rotem Brakin


ART DE VIVRE<br />

© THIERRY GAUDILLÈRE-ECRIVIN<br />

that produce sediment are filtered out—<br />

unfortunately, these same elements are the<br />

ones that allow the wine to grow and gain<br />

depth during aging. No sediment—sterile<br />

wine. Mounir’s wines, all unfiltered, do have<br />

sediment so that the bottle shape serves a<br />

dual purpose, grip and sediment trap.<br />

Mounir and Rotem recently came to the San<br />

Francisco Bay Area for a tasting of their wines<br />

at Jardiniere Restaurant. Sommeliers from<br />

several restaurants gathered to taste through<br />

a range of reds and whites from the 2003 vintage.<br />

Experienced tasters single-mindedly<br />

focus on the “top of the ladder”, the wines<br />

highest in the pecking order. Trade practice<br />

takes account of this so that every tasting is<br />

organized from bottom to top. If the most<br />

prestigious wines are tasted too soon, then<br />

lesser wines will be overshadowed. In burgundy,<br />

this means that lesser generic appellations<br />

come first, followed by “villages” wines (that<br />

is an appellation of the village region, but not<br />

of a rated vineyard), then premier crus, then,<br />

finally, the stars of the show, the grand crus.<br />

After hundreds of tastings, it is easy to skate<br />

through the preliminary rounds, so to speak,<br />

waiting for real heavy weights to show themselves.<br />

This tasting did not depart from pattern<br />

as the grand crus were in fact stunning riveting<br />

wines. But where the pattern was broken<br />

was in the tasting of lesser wines. These were<br />

not wines to be overlooked, not merely stepping<br />

stones waiting for the big boys to arrive.<br />

In their own right, the lesser appellations were<br />

distinguished wines of character.<br />

The lowest white appellation was the<br />

2003 Bourgogne Blanc. Generally an appellation<br />

this low will be an utterly forgettable<br />

wine, suitable perhaps for stuffing into a<br />

knapsack for consumption on a picnic. Not<br />

this one. It had a full-blown chardonnay<br />

character in the nose melding notes of<br />

melon and butter, followed by a rich body<br />

yielding up butter and nuts. While this wine<br />

would never be mistaken for a grand cru, it<br />

has the potential to shame many wines of<br />

higher appellations.<br />

While the Bourgogne Blanc gave a hint of<br />

the across the board quality of Mounir’s<br />

wines, the Pernand Vergelesse added an<br />

emphatic exclamation point. Pernand is an<br />

often overlooked appellation which sits adjacent<br />

to the very famous Grand Cru vineyard<br />

of Corton Charlemagne. Despite its proximity,<br />

Pernand is not noted for producing wines<br />

of distinction. Mounir’s Pernand from the<br />

Sous Frétila vineyard was outstanding. Displaying<br />

the citrus mineral character of its<br />

neighbor Corton Charlemagne, this Pernand<br />

had admirable richness and length.


Next up the white ladder was the<br />

Meursault Perrières. In a word, this was<br />

a lovely text book example of great Meursault.<br />

The opulent nose exploded with a nutty apricot<br />

note. The mouth had a rich roasted butter<br />

character followed by a long-balanced buttery<br />

finish.<br />

There was an interesting contrast with the<br />

other Premier Cru white in the tasting, a<br />

Puligny Montrachet Les Folatières. The<br />

Folatières vineyard is one of the most distinguished<br />

in Puligny, lying along the same road<br />

(and the same side of the road as Le<br />

Montrachet itself), across from and slightly to<br />

the north of Les Pucelles. The Folatières was<br />

more restrained than the Meursault, with a<br />

nice balance of peach and butter and minerals,<br />

followed by a spicy finish.<br />

At the top was the Grand Cru, Corton<br />

Charlemagne. A great Corton Charlemagne<br />

The Hospice de Beaune.<br />

The elaborately decorated<br />

tile roof is a signature<br />

architectural flourish of<br />

the Côte d’Or<br />

should have a citrusy steely exterior which<br />

hides the strength and richness of the underlying<br />

wine. Mounir’s again fit the appellation<br />

perfectly. The depth and concentration of this<br />

wine was extraordinary, so was its steel, citrus,<br />

mineral sheath.<br />

The reds were stars as well. Like its generic<br />

counterpart, the Bourgogne Rouge was a<br />

wine of character, displaying sweet pinot fruit<br />

with touches of oak. Mounir explained why it<br />

performed so well. It was a blend of grapes<br />

from Fixin, Marsonnay, Hautes Côtes de Nuits<br />

and young Nuits St. Georges.<br />

The Premier Cru Gevrey Chambertin Les<br />

Cazetiers showed extremely well displaying<br />

very sweet cherry fruit, backed by Gevrey<br />

earthiness. It would clearly outperform many<br />

Grand Cru Chambertins.<br />

At the top of the red ladder was Mounir’s<br />

Chambolle Musigny Les Amoureuses. Technic-<br />

60 | 61<br />

ally speaking, Les Amoureuses is “only” a<br />

Premier Cru vineyard. Yet burgundy cognoscenti<br />

know that in the hands of great wine<br />

makers (such as Christophe Roumier or Robert<br />

Groffier), stunning Grand Cru quality can be<br />

found there. Mounir’s offering placed his wines<br />

in that same stratosphere. This Amoureuses<br />

had remarkable depth and concentration of<br />

fruit. It also had the wonderful velvet softness<br />

in the mouth that devotees of the Chambolle<br />

Musigny commune crave in those wines.<br />

One caution about Lucien Le Moine wines.<br />

The quantities produced of each appellation<br />

can be miniscule. In some instances but a single<br />

barrel, 25 cases are available for all the<br />

world. A special effort, therefore, is needed to<br />

find them, but that effort will be rewarded<br />

with wine of uncompromising quality. ■<br />

© FOTOS BY KOBRAND CORPORATION


NEWS<br />

A NEW TRADITION<br />

THE OCCASION OF BLANCPAIN’S 270TH ANNIVERSARY FURNISHED<br />

A REASON TO REFLECT ON THE MANUFACTURE’S PAST TRIUMPHS


IS BORN<br />

BY JEFFREY S. KINGSTON<br />

Drilled into every successful businessman,<br />

athlete, politician or artist, is a<br />

keen sense of the present and a blocking of<br />

the past. We are taught never to dwell upon<br />

either past accomplishments or failures,<br />

instead to look ever forward. However, the<br />

occasion of <strong>Blancpain</strong>’s 270th Anniversary<br />

furnished a reason to break from discipline<br />

and reflect on the Manufacture’s past<br />

triumphs. What <strong>Blancpain</strong> found was astonishing<br />

to even the longest term employees.<br />

Living in the present, the entire organization<br />

had lost track of just how long a list of world<br />

firsts and world records was embedded in its<br />

past.<br />

Gathering this history together, provided<br />

an inspiration. What more fitting way to<br />

mark an important anniversary for the<br />

Manufacture than to produce an exhibit<br />

celebrating these achievements. Thus the<br />

exhibit “A Tradition of Innovation” was<br />

born. Consisting of more than 19 pieces,<br />

this exhibit and an accompanying special<br />

edition hard cover book presented such<br />

62 | 63


NEWS<br />

records as the world’s thinnest automatic<br />

chronograph, the world’s first modern diving<br />

watch, the world’s first automatic winding<br />

tourbillon with 8-day power reserve, and<br />

carrying forward to the very recent past, the<br />

world’s first running equation of time wrist-<br />

At the heart of <strong>Blancpain</strong>’s world<br />

record thin chronographs, the column<br />

wheel and vertical clutch mechanisms<br />

watch, the world’s first perpetual calendar<br />

with hidden correctors and the world’s thinnest<br />

perpetual calendar. After debuting at<br />

the re-opening ceremony for its Le Brassus<br />

workshop, the Tradition of Innovation Exhibit<br />

has now embarked on a world tour.<br />

But the theme of the Exhibit and the<br />

book was seen to have a deeper significance.<br />

It represents the core values of<br />

<strong>Blancpain</strong>—a single-minded quest to expand<br />

the frontiers of haute horlogerie<br />

by undertaking new challenges while at<br />

the same time remaining faithful to the<br />

most honored watchmaking traditions.<br />

This <strong>Blancpain</strong> ethos is now reflected in its<br />

new advertising motif, bearing the name<br />

“Tradition of Innovation”.<br />

These new advertisements which will be<br />

rolling out over the coming months highlight<br />

the innovations and inspiration embodied<br />

in the <strong>Blancpain</strong> collection. Of<br />

course, the watches are shown, but so are<br />

key components of the movement that<br />

bestow the special personality that<br />

connoisseurs expect of a <strong>Blancpain</strong> watch.<br />

As well the ads feature photos of hands<br />

and tools of the watchmaker as he or she<br />

works bring the watch to life. ■


SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />

PRINCE ALBERT II REWARDS<br />

THE WORK OF ARTIST<br />

JEAN-MICHEL FOLON<br />

This year, the theme of <strong>Blancpain</strong>’s 6th participation<br />

in the Monaco Yacht Show was a celebration<br />

of Monaco’s maritime heritage. In<br />

honor of this partnership, Prince Albert II of<br />

Monaco personally rewarded artist Jean-<br />

Michel Folon with an exceptional watch, the<br />

<strong>Blancpain</strong> Léman Aqualung Monaco Yacht<br />

Show 2005.<br />

A multi-talented artist, Jean-Michel Folon<br />

has given a new lease on life to a 1930s boat<br />

that was inexorably degrading into a wreck.<br />

This superb vessel, entirely restored in keeping<br />

with the noblest shipbuilding traditions<br />

and christened Over the Rainbow, is moored<br />

in the Monaco harbor.<br />

Jean-Michel Folon and His Serene Highness<br />

Prince Albert II.<br />

Produced in a limited numbered edition of<br />

150, the Léman Aqualung Monaco Yacht<br />

Show 2005 is distinguished by its case-back<br />

engraved with the legendary Monaco lighthouse<br />

and by the Monaco coat of arms<br />

adorning its ebony black dial. Each watch in<br />

this limited series is accompanied by a portfolio<br />

on lighthouses illustrated, numbered<br />

and signed by artist Jean-Benoît Héron.<br />

Nicolas G. Hayek Sr and Marc A. Hayek<br />

Welcoming more than 300 members of the<br />

press and collectors from around the world,<br />

<strong>Blancpain</strong> brought its 270th Anniversary<br />

celebration to a climax with two spectacular<br />

openings on October 6th and 7th.<br />

Long a home to the creation of its most<br />

64 | 65<br />

BLANCPAIN CELEBRATES THE RE-OPENING OF THE LE BRASSUS ATELIER<br />

AND THE DEBUT OF THE EXHIBIT “TRADITION OF INNOVATION”<br />

complicated watches, the Le Brassus workshop,<br />

lovingly called the “farmhouse” within<br />

<strong>Blancpain</strong>, has become a symbol of the<br />

manufacture. <strong>Blancpain</strong>’s CEO Marc A. Hayek<br />

accompanied by Nicolas G. Hayek cut the ribbon<br />

to formally reopen the atelier whose


SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />

restoration has lasted more than a year.<br />

Coincident with the reopening of the<br />

Le Brassus atelier, <strong>Blancpain</strong> debuted its<br />

exhibit “Tradition of Innovation”. This exhibit,<br />

accompanied by a commemorative<br />

book, assembles together for the first time a<br />

chronicle of <strong>Blancpain</strong>’s many innovations. In<br />

its gallery, the exhibit includes many world<br />

firsts and world records which <strong>Blancpain</strong> has<br />

created and pioneered over its history.<br />

Following the formal ceremonies and tour of<br />

the exhibit and farmhouse, <strong>Blancpain</strong>’s<br />

guests were treated to a gala evening of<br />

champagne, dinner and dancing until the<br />

early hours of morning.<br />

The grey mare Emandoria, winner of the<br />

Prix <strong>Blancpain</strong> delivered to Jerzy Bialobok<br />

OFFICIAL BLANCPAIN PRIZE AWARDED AT THE<br />

WORLD ARABIAN HORSES CHAMPIONSHIP 2005<br />

Inspired by a shared love of beauty and the<br />

tireless pursuit of perfection, <strong>Blancpain</strong> was a<br />

partner in the World Arabian Horses<br />

Championship held in Paris (France), from<br />

December 9th to 11th, 2005.<br />

The Official <strong>Blancpain</strong> Prize rewards an<br />

exceptional purebred Arabian horse and<br />

highlights the constant search for perfection<br />

and the philosophy of excellence binding the<br />

equestrian world to that of the Manufacture<br />

in Le Brassus.<br />

<strong>Blancpain</strong> presented Mr Jerzy Bialobok, director<br />

of the Polish Stadnina Koni-Michalow<br />

Breed and lucky owner of Emandoria, a grey<br />

mare yearling filly, with an 18-carat red-gold<br />

full-calendar “Hunter” watch, featuring a<br />

100-hour power reserve, a blue dial and gold<br />

applied facetted hour-markers.


BLANCPAIN OPENS ITS FIRST<br />

BOUTIQUE IN SWITZERLAND<br />

Following on from Cannes, Paris, New York,<br />

and Munich, <strong>Blancpain</strong> has set up its very first<br />

Boutique on Swiss soil, located on the corner<br />

of the Rue du Rhône and the Place de la<br />

Fusterie, Geneva. The collections of the<br />

world's oldest watch brand are showcased in<br />

a 53 sq.m. boutique which opened on<br />

December 16th. Reflecting the philosophy<br />

prevailing in the Manufacture in Le Brassus,<br />

<strong>Blancpain</strong> boutiques convey the same spirit<br />

that pervades the workshops of its masterwatchmakers.<br />

Crafted by a skilled cabinetmaker<br />

from the Vallée de Joux, the interior design<br />

of the boutique is imbued with the flavor of<br />

the traditional watchmaking country side.<br />

Cherry wood is the predominant theme, clothing<br />

the walls and furniture with its warm<br />

amber tones. Comfortable leather chairs welcome<br />

visitors, who can thus savor a “lounge”<br />

atmosphere in which to discover <strong>Blancpain</strong>’s<br />

hand-finished and decorated timepieces.<br />

At the back of the boutique, an authentic<br />

antique solid oak and pewter bar found in a<br />

Parisian brasserie provides an area conducive<br />

to “watch talk” with collectors.<br />

66 | 67<br />

GENEVA, PARIS, NEW YORK,<br />

CANNES AND NOW A<br />

NEW BOUTIQUE IN MUNICH<br />

December 9th, 2005 marked the much anticipated<br />

opening of <strong>Blancpain</strong>’s first boutique in<br />

Germany, located at the prestigious Maximillianstrasse<br />

in Munich (no. 14). This address<br />

is where the celebrated artist Rudolph Moshammer<br />

had his studio, and it is here where<br />

<strong>Blancpain</strong> has outfitted the space with the<br />

warm wooden décor recalling its Vallée de<br />

Joux roots. <strong>Blancpain</strong> has taken two floors.<br />

The ground floor is home to the cases displaying<br />

<strong>Blancpain</strong>’s Haute Horlogerie collection<br />

of timepieces. One floor above, is the<br />

reception area and workshop for <strong>Blancpain</strong>’s<br />

German after-sales service.


NEWS<br />

SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />

BLANCPAIN HONORS WORLD CHESS CHAMPION<br />

VLADIMIR KRAMNIK WITH A UNIQUE WATCH FOLLOWED<br />

BY AN EVENING OF CHESS FOR COLLECTORS<br />

The Moscow luxury goods speciality boutique<br />

Mercury played host to a very special day of<br />

watches and chess on November 24th. The<br />

guests of honor were World Chess Champion<br />

Vladimir Kramnik, <strong>Blancpain</strong> CEO Marc A.<br />

Hayek and thirty privileged watch collectors.<br />

Marc A. Hayek presents Vladimir Kramnik<br />

his special Villeret Time Zone Watch<br />

Vladimir Kramnik challenged by thirty simultaneous chess matches<br />

The most celebrated name in all of<br />

chess, Vladimir Kramnik has<br />

been reining champion since<br />

2000 when he defeated Garry<br />

Kasparov in London. At times,<br />

Champion Kramnik likens his<br />

chess to a “fighting game”<br />

but more often to an art that<br />

is simply “felt”. Drawing an<br />

analogy to a painter, he has said<br />

that “A painter never asks people what<br />

they want to see. He paints”. For many years<br />

the art on Vladimir Kramnik’s wrist has been<br />

a watch from the <strong>Blancpain</strong> Villeret series. To<br />

honor his continued successful defenses of<br />

his world title, <strong>Blancpain</strong> created a special<br />

watch which was presented by <strong>Blancpain</strong><br />

CEO Marc A. Hayek. Given a choice from<br />

the <strong>Blancpain</strong> collection, Vladimir Kramnik<br />

selected a Villeret Time Zone in white gold.<br />

Kramnik has long been drawn to the classicism<br />

of the <strong>Blancpain</strong> Villeret series which is<br />

personified in the Time Zone, ref. 6260.<br />

In recognition of Vladimir Kramnik’s achievements<br />

and his many years devotion to <strong>Blancpain</strong>,<br />

the model presented by Marc A. Hayek<br />

featured a unique winding rotor bearing the<br />

image of Vladimir Kramnik in a contemplative<br />

chess pose. This special time piece was<br />

created by <strong>Blancpain</strong>’s master<br />

engraver in Le Brassus.<br />

Following the presentation of<br />

this unique <strong>Blancpain</strong> watch,<br />

Vladimir Kramnik played an<br />

exhibition chess match simultaneously<br />

against 30 watch<br />

collectors.<br />

Publisher<br />

BLANCPAIN SA<br />

Le Rocher 12<br />

1348 Le Brassus<br />

Switzerland<br />

Tel.: +41 21 796 36 36<br />

www.blancpain.com<br />

pr@blancpain.com<br />

Editors in chief<br />

Christel Räber<br />

Jeffrey S. Kingston<br />

Concept, Graphic Design, Realisation<br />

thema communications ag, Frankfurt, Germany<br />

Art Direction<br />

Frank Dillmann<br />

Pre-press<br />

DigitalRepro96, Frankfurt, Germany<br />

Printing<br />

Caruna Druck, Kleinheubach, Germany<br />

Photographers<br />

<strong>Blancpain</strong>, Claude Bossel, Corbis,<br />

Pierre-Michel Delessert (Flaveurs),<br />

Getty Images, Thierry Gaudillère,<br />

Alban Kakulya, Jeffrey S. Kingston,<br />

Kobrand, Wolfgang Oberle, Christel Räber,<br />

Mark Shaw, Johann Sauty,<br />

Vallée de Joux Tourisme<br />

<strong>Blancpain</strong> wishes to thank the photographers<br />

for the Arabian Horses Championship and<br />

for the Kramnik events.


BLANCPAIN. TRADITION OF INNOVATION. SINCE 1735.<br />

All chronograph commands<br />

– start, stop, reset – are made<br />

by a single button<br />

The idea of a chronograph mechanism that can be operated by a single push-piece goes back to<br />

the time of the pocket chronograph. Its refinement and elegance is appreciated as much today as<br />

when it was invented. It inspired us to produce the “Villeret Single Push-Piece Chronograph”<br />

(Ref. 6185-1546-55). A reminder of the origins of the house of <strong>Blancpain</strong>.<br />

BOUTIQUES BLANCPAIN<br />

GENEVA • PARIS • NEW YORK • MUNICH • CANNES

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!