IF ONLY WALLS COULD SPEAK - Blancpain
IF ONLY WALLS COULD SPEAK - Blancpain
IF ONLY WALLS COULD SPEAK - Blancpain
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APOTHEOSIS<br />
TEMPORIS<br />
A Classical Collection Re-defined<br />
SIDEWAYS<br />
The Revolutionary New<br />
Hidden Calendar Correctors<br />
PHILIPPE ROCHAT<br />
While Away an Afternoon In<br />
Switzerland’s Greatest Restaurant<br />
<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong><br />
<strong>COULD</strong> <strong>SPEAK</strong><br />
The Re-opening of <strong>Blancpain</strong>’s<br />
Complicated Watch Atelier<br />
SPRING | 2006
EDITORIAL
DEAR FELLOW WATCH CONNOISSEURS<br />
Welcome to Issue No. 1 of Letters From Le Brassus!<br />
We at <strong>Blancpain</strong> are pleased to introduce you to our new magazine. It is our hope that<br />
Letters From Le Brassus will let you experience the<br />
spirit of <strong>Blancpain</strong> by not only deepening your under-<br />
standing of the collection and <strong>Blancpain</strong>’s haute<br />
horlogerie innovations, but as well by introducing you<br />
to some of the personalities of <strong>Blancpain</strong>, bringing<br />
you the latest news from the manufacture and, finally,<br />
sharing with you experiences from our art de vivre.<br />
It is fitting that in our first issue of Letters From Le Brassus we write about the biggest<br />
event of this past year, the re-opening of our workshop in Le Brassus following more<br />
than a year of renovation. In the article If Walls Could Speak we are proud to give you<br />
a short tour of our completely refurbished workshop, known affectionately inside<br />
<strong>Blancpain</strong> as the “farmhouse”. Not only have we completely remodeled the farmhouse,<br />
we just completed moving our entire team of watchmakers to Le Brassus so that 100%<br />
of our production is now located there.<br />
We hope you enjoy this first issue, and encourage you to fill out the enclosed card so<br />
that you can be on the list to receive future copies.<br />
Marc A. Hayek<br />
CEO <strong>Blancpain</strong><br />
| 01
HIGHLIGHTS<br />
<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong><br />
<strong>COULD</strong> <strong>SPEAK</strong><br />
4<br />
WHILE AWAY AN AFTERNOON<br />
RESTAURANT PHILIPPE ROCHAT<br />
24<br />
APOTHEOSIS TEMPORIS<br />
A CLASSICAL COLLECTION<br />
RE-DEFINED<br />
14<br />
THE BLANCPAIN WINE LETTER<br />
LUCIEN LE MOINE<br />
54
CONTENT<br />
<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong> <strong>COULD</strong> <strong>SPEAK</strong> page 04<br />
APOTHEOSIS TEMPORIS page 14<br />
RESTAURANT PHILIPPE ROCHAT page 24<br />
SIDEWAYS page 34<br />
THE PRODIGY page 40<br />
SHORT STORIES page 48<br />
THE BLANCPAIN WINE LETTER page 54<br />
THE NEW AD-CAMPAIGN page 62<br />
NEWS OF THE BLANCPAIN WORLD page 64<br />
COVER<br />
Detail of the<br />
Villeret Chronograph<br />
Monopusher<br />
02 | 03
IN TIME
The Le Brassus atelier<br />
known within <strong>Blancpain</strong><br />
as the “farmhouse“<br />
04 | 05<br />
“<strong>IF</strong> <strong>ONLY</strong> <strong>WALLS</strong> <strong>COULD</strong> <strong>SPEAK</strong>” IS A FAMILIAR, <strong>IF</strong> NOT STOCK<br />
LAMENT. THE SECRETS, OMNISCIENCE, THE SUPERIOR WISDOM<br />
THAT COMES FROM THEIR SILENT, PATIENT OBSERVATION<br />
OF HUMANITY AND EVENTS WITHIN CAUSES US ALL TO EXHALE<br />
THIS EXPRESSION DURING OUR LIVES WHEN WE REALIZE THAT<br />
WE DO NOT KNOW WHAT THEY WOULD KNOW WERE THEY ALIVE.<br />
BY JEFFREY S. KINGSTON
IN TIME<br />
On occasion, however, walls do speak.<br />
Loudly. There are circumstances when<br />
they not only reveal a glimpse of what goes<br />
on within, they spew forth whole paragraphs,<br />
sometimes whole cinema reels of<br />
their stories. How can this be so? It is when<br />
the walls show us the values, the ethics, the<br />
purposes, the aspirations of the people who<br />
built them or who inhabit them. Think of the<br />
famous photographer, Peter Menzel, whose<br />
landmark 1994 portrayal for the United<br />
Nations’ International Year of the Family used<br />
photographs of family dwellings and possessions<br />
eloquently to tell the tales of how<br />
people around the world live. As this exhibit<br />
traveled from the banks of the Seine in front<br />
of the Assemblée Nationale to New York, the<br />
images of the walls gave gripping narration<br />
of each of their lives, without need of words.<br />
It was thus during <strong>Blancpain</strong>’s 270th year<br />
celebration. An anniversary year rich with<br />
events, it culminated October 6-7 with the<br />
re-opening of the Le Brassus farmhouse. But<br />
the re-opening was more than an occasion<br />
to remark upon the beauty of a rejuvenated<br />
building. The farmhouse atelier is symbol of<br />
what <strong>Blancpain</strong> stands for. Its re-opening<br />
was a re-affirmation of <strong>Blancpain</strong>’s core values.<br />
No need to summon the chef d’atelier or<br />
the horlogers who work within these walls<br />
to learn the details of what goes on within.<br />
The style of the farmhouse, its traditional<br />
wooden watchmaker benches, its layout, its<br />
loving restoration all speak volumes of<br />
<strong>Blancpain</strong>’s goals, ethics and the things it<br />
prizes. Walls do speak.<br />
The cynical among us may be prone to<br />
scoff: “This is just a factory”, a word which is<br />
Entry to the<br />
farmhouse
06 | 07<br />
Stairway to the<br />
upstairs workshops
IN TIME<br />
<strong>Blancpain</strong> took the occasion to lavish special<br />
finishing throughout. Here the banister<br />
highlighting the year of <strong>Blancpain</strong>’s founding<br />
THE FARMHOUSE ATELIER IS A SYMBOL<br />
OF WHAT BLANCPAIN STANDS FOR.
Lovely details abound.<br />
Note the drawer<br />
pulls on the bespoke<br />
watchmaker benches<br />
pejorative here. “How is this different from<br />
gleaming architectural watch-house trophies<br />
in Geneva with soaring arches or flying cantilevers?“<br />
And the final question in the riff,<br />
meant as the coup de grace “Aren’t these all<br />
just structures with a watchmaking factory<br />
within?”<br />
The answer is a resounding no. These buildings<br />
are not alike and those differences<br />
reveal the differences in watchmaking philosophy.<br />
The <strong>Blancpain</strong> Le Brassus farmhouse<br />
has not been conceived like a factory and its<br />
design shows that it is not meant to be used<br />
like one.<br />
08 | 09<br />
When it was acquired in 1982, the Le<br />
Brassus farmhouse was meant to symbolize<br />
<strong>Blancpain</strong>’s joinder in more than 200 years<br />
of Vallée de Joux watchmaking traditions.<br />
Historically, watches were not made in factories.<br />
There were no fluorescent lit, cantilevered<br />
antiseptic facilities with assembly line<br />
methods. Watches were handiworks of artisans<br />
who labored in attics, farmhouses,<br />
small family dwellings. Each watch was a<br />
highly personal creation of the man who<br />
lovingly fashioned it. The finishes and decorations<br />
were artistic signatures. Each watch<br />
was made beginning to end by hands of a
IN TIME<br />
THE BLANCPAIN WATCHMAKER BENCHES ARE ENTIRELY<br />
BESPOKE AND HAND MADE. <strong>IF</strong> A WATCHMAKER IS<br />
GOING TO WORK ON A SINGLE WATCH FOR AS LONG<br />
AS ONE YEAR—AS IS THE CASE WITH THE 1735—IT WAS<br />
VITAL THAT HIS OR HER POST BE PERFECT IN EVERY DETAIL.<br />
Tough love. The renovation<br />
tore the farmhouse apart to<br />
its raw walls<br />
Being born:<br />
a Le Brassus<br />
series Equation<br />
Marchante<br />
In the 1735 room, one of the only<br />
two <strong>Blancpain</strong> watchmakers who<br />
work on this exclusive caliber
10 | 11<br />
single watchmaker. The Le Brassus farmhouse<br />
transports these methods—and the<br />
philosophy behind them—forward to our<br />
times. The basics remain fully intact. The<br />
farmhouse is ill-suited to productions lines<br />
with their output charts and is not outfitted<br />
with any. Instead, each watchmaker is given<br />
his or her traditional work bench and gives<br />
birth to time pieces, as was done 200 years<br />
ago, building each from “A to Z”, that is to<br />
say that a single watchmaker creates each<br />
watch working from beginning to end.<br />
During the ceremonies marking the reopening<br />
of the Le Brassus farmhouse,<br />
<strong>Blancpain</strong>’s CEO Marc A. Hayek explained that<br />
<strong>Blancpain</strong> had many choices as it confronted<br />
the problem of how to expand its capacity.<br />
The easy path, conventional wisdom, if you<br />
will, was to select a location for an efficient,<br />
modern watchmaking factory. Plan-les-Ouates<br />
in Geneva is a veritable garden blooming with<br />
shining edifices housing famous brands popping<br />
up like so many tulips in asphalt beds.<br />
That solution, however, conflicted with<br />
<strong>Blancpain</strong>’s traditional method ethos. The<br />
Jura mountains, in which Vallée de Joux<br />
lies, has been inextricably woven into the<br />
fabric of <strong>Blancpain</strong> and linked to its soul<br />
throughout its history. Moving from Le<br />
Brassus was out of the question. Instead,<br />
<strong>Blancpain</strong> chose to restore meticulously the<br />
farmhouse that has become its symbol.<br />
Leaving the four exterior walls intact and<br />
cleverly adjusting the interior spaces,<br />
<strong>Blancpain</strong> was able, settle on a design that<br />
would on the one hand save the building<br />
and on the other increase the watch,<br />
making space by 50%.<br />
As with any renovation, the first phase—<br />
destruction—always precedes construction.<br />
A stout constitution was required when<br />
surveying the end result of the destruction<br />
phase. Management and watchmakers<br />
alike could only exhale as they peered into<br />
the dusty pit that had once been the most<br />
prized workshop of <strong>Blancpain</strong>, trusting that<br />
the rewards would arrive at the other end.
IN TIME<br />
The Tourbillon room<br />
SINCE DECEMBER 2005, ONE HUNDRED<br />
PERCENT OF BLANCPAIN’S PRODUCTION HAS<br />
BEEN LOCATED IN LE BRASSUS.<br />
And arrive they did, as the press, selected<br />
collectors and many <strong>Blancpain</strong> retailers<br />
discovered on the occasion of the re-opening.<br />
In perfect harmony with its pastoral setting—the<br />
Le Brassus ski lift is but 100 feet<br />
from one side of the farmhouse, Swiss cows<br />
all outfitted with bells graze in field a 2-minute<br />
walk away—the farmhouse retains its stone<br />
exterior walls, sheathing the interior in cherry.<br />
Wood ceilings and hardwood floors add to<br />
the rural ambiance. Small details add to the<br />
pleasures of the interior.<br />
But decorative flourishes lie at the periphery of<br />
the renovation. By contrast the defining elements<br />
are the individual watchmaker benches<br />
(or etabli) which were conceived to re-enforce<br />
<strong>Blancpain</strong>’s core belief that watches are to be<br />
constructed from beginning to end by one<br />
watchmaker. Although they are thoroughly<br />
modern in their adaptation to perfect lighting,<br />
supply of air (used to control dust), brushes,<br />
and multiple height adjustments, the etablis<br />
have their roots in the past with their arrangements<br />
of drawers and solid cherry wood con-<br />
struction. Catalogs abound serving up choices<br />
of modular watchmaking benches for the factories<br />
of other houses. These <strong>Blancpain</strong> watchmaker<br />
benches were entirely bespoke and<br />
hand made. If a watchmaker is going to work<br />
on a single watch for as long as one year—as<br />
is the case with the 1735—it was vital that his<br />
or her post be perfect in every detail.<br />
As the farmhouse is the home of <strong>Blancpain</strong>’s<br />
most complicated timepieces, the organization<br />
of the building was done according to complication.<br />
Occupying the summit of <strong>Blancpain</strong>’s<br />
constellation of watches, the most complicated<br />
series produced automatic wristwatch in the<br />
world, the 1735, merits its own room at the<br />
summit of the farmhouse, the top floor. There<br />
are but two benches in the 1735 Room, as but<br />
two horlogers devote themselves to the yearlong<br />
process required to fashion a 1735.
Across the hall from the 1735 Room is<br />
found the Finishing Room. The traditional<br />
and complex finishes applied to components<br />
of <strong>Blancpain</strong>’s complicated timepieces<br />
can only be realized through painstaking<br />
handiwork, applied by the master craftsmen<br />
in the Finishing Room. It is here where the<br />
clock is most decidedly rolled back two hundred<br />
years. Working with materials and tools<br />
developed by their forbearers, the <strong>Blancpain</strong><br />
craftsmen pay homage to tradition as they<br />
patiently apply a wide variety of polishes,<br />
swirls, stripes to components.<br />
The next floor down is home to three<br />
rooms. The largest is the Grand Complication<br />
Room. It is here where <strong>Blancpain</strong>’s<br />
watchmakers give birth to minute repeaters,<br />
split-seconds chronographs, combined<br />
complications and equation of time watches.<br />
Across the hall is the Tourbillon Room,<br />
which as the name suggests, is the locus<br />
for the creation of all of the <strong>Blancpain</strong><br />
tourbillon variations.<br />
The first level features the Training Room,<br />
the Quality Control Room and Entry Hall. Not<br />
The moon phase clerestory gives just<br />
a hint of the special 1735 work room<br />
which lies on the other side of the hall<br />
12 | 13<br />
the largest room in the farmhouse, the<br />
Training Room is nonetheless key to the vitality<br />
of everything else. At <strong>Blancpain</strong>, complication<br />
savoir faire is passed from one generation<br />
of watchmaker to the following on a<br />
one-on-one basis. Working side by side with<br />
a master, rising watchmakers acquire the skills<br />
to add new complications to their repertoires.<br />
What better arrangement than facing<br />
benches?<br />
As the name implies the Quality Control<br />
Room is the place for final checks and adjustments<br />
for <strong>Blancpain</strong>’s complicated timepieces.<br />
On the occasion of the re-opening, the<br />
Entry Hall did double duty. Not only were its<br />
wooden display cases there to tempt the invited<br />
guests with treasures from the collection,<br />
<strong>Blancpain</strong> used the occasion to debut a special<br />
exhibit entitled “Tradition of Innovation”.<br />
The Tradition of Innovation highlighted world<br />
firsts, world records and ground-breaking<br />
innovations developed by <strong>Blancpain</strong>’s craftsmen<br />
over the years. Punctuating the event,<br />
<strong>Blancpain</strong> debuted yet another world record,<br />
the caliber 5621 Women’s Perpetual Calendar,<br />
which features the world’s thinnest perpetual<br />
calendar movement. When it leaves<br />
Le Brassus, the Tradition of Innovation Exhibit<br />
will tour the world.<br />
The ensemble of the farmhouse and its furnishings<br />
re-affirms <strong>Blancpain</strong>’s adherence<br />
to its values. How better to inspire its most<br />
talented watchmakers—and, hidden benefit,<br />
attract the best and the brightest from the<br />
Vallée de Joux—than to offer the warmth of<br />
cherry wood, the serenity of intimate quiet<br />
workrooms and the family atmosphere of<br />
watchmaking from eras past?<br />
Yet another benefit comes from the renovation<br />
project. With the farmhouse enlarged<br />
and restored, <strong>Blancpain</strong> was able to move<br />
watchmakers who create its less complicated<br />
watches to facilities immediately adjacent.<br />
Since December 2005, 100% of <strong>Blancpain</strong>’s<br />
production has been located in Le Brassus.<br />
■
IN TIME
14 | 15<br />
APOTHEOSIS TEMPORIS:<br />
A CLASSICAL COLLECTION<br />
RE-DEFINED<br />
IN THIS AGE OF BUSINESS CASUAL WHERE THERE IS ONE LOOK NO<br />
MATTER THE OCCASION, WE FORGET WHAT IT MEANT TO BE WELL<br />
TURNED OUT IN THE GLORY YEARS OF THE EARLY ‘60S.<br />
BY JEFFREY S. KINGSTON
IN TIME<br />
Then the mantra was correctness for<br />
each occasion, and a gentleman’s wardrobe<br />
was defined by those dictates. Business<br />
attire: white shirt, narrow tie, dark suit, hat,<br />
black wing-tipped shoes. Formal attire: single<br />
button tux, stud fastenings, patent leather<br />
shoes. Cocktail attire: blue blazer with<br />
gold buttons and single vent, gray trousers,<br />
black loafers. Visit to academia: corduroy<br />
coat with elbow patches, brown loafers.<br />
Touch football on the lawn: crew-necked<br />
sweater (with only a white tee shirt underneath),<br />
khakis (no belt), sneakers.<br />
There is something of that spirit in the special<br />
edition <strong>Blancpain</strong> set “Apotheosis<br />
Temporis”, a set of eight watches, each conceived<br />
to fit the demands of a different occasion,<br />
in this case the demands of the most classical<br />
watch specialties. Thoroughly researching the<br />
development of watch complications, including<br />
re-examining its earlier issue of the Six<br />
Masterpieces, <strong>Blancpain</strong> has composed a set<br />
of eight individual complications to outfit<br />
perfectly a watch wardrobe with one each of<br />
the most traditional specialties of haute<br />
horlogerie.<br />
Each of these eight watches is dressed in a<br />
platinum case, with a platinum deployant<br />
buckle. All have a special black dial reserved<br />
for watches of this set.<br />
The best way to understand how<br />
<strong>Blancpain</strong> has evolved the Six Masterpieces<br />
to arrive at the Apotheosis Temporis is to<br />
APOTHEOSIS TEMPORIS IS A SET OF EIGHT WATCHES<br />
EACH CONCEIVED TO FIT THE DEMANDS OF A<br />
D<strong>IF</strong>FERENT OCCASION, IN THIS CASE THE DEMANDS<br />
OF THE MOST CLASSICAL WATCH SPECIALITIES.<br />
think of a “comparative tasting”. No, I do<br />
not propose that like oenophiles we<br />
solemnly swirl the watches all the while sniffing<br />
to extract nuance then pompously intone<br />
an adjectival riff on what we imagine<br />
we have just experienced. But I do propose<br />
that we illuminate our powers of observation,<br />
so as to appreciate what years between<br />
the two sets have brought.<br />
First of course there are now eight<br />
watches instead of six (no points for that<br />
observation, that being the equivalent of the<br />
pronouncement that a wine at a tasting is<br />
“red”). Even if remarking on the existence of<br />
two additions does not reveal extraordinary
APOTHEOSIS<br />
TEMPORIS<br />
Ultraplate<br />
APOTHEOSIS<br />
TEMPORIS<br />
Quantième à<br />
Phases de Lune<br />
APOTHEOSIS<br />
TEMPORIS<br />
Chronographe<br />
Monopoussoir à<br />
Rattrapante<br />
APOTHEOSIS<br />
TEMPORIS<br />
Equation Marchante<br />
Pure<br />
16 | 17<br />
APOTHEOSIS<br />
TEMPORIS<br />
Time Zone<br />
APOTHEOSIS<br />
TEMPORIS<br />
Quantième<br />
Perpétuel<br />
avec Correcteurs<br />
sous cornes<br />
APOTHEOSIS<br />
TEMPORIS<br />
Tourbillon<br />
APOTHEOSIS<br />
TEMPORIS<br />
Répétition<br />
Minutes
IN TIME<br />
powers of perception, the significance of the<br />
two additional watches does earn points.<br />
<strong>Blancpain</strong> realized that the original set of six<br />
lacked two thoroughly classical complications:<br />
two time zones (“double fuseaux<br />
horaires”) and equation of time. We will turn<br />
to the refinements of these two pieces after<br />
we have finished extracting more from our<br />
comparative tasting.<br />
The next difference gets many points if<br />
you spotted it, for it is not apparent from the<br />
faces of the watches themselves. Unlike the<br />
Six Masterpieces, all of the watches in<br />
Apotheosis Temporis are automatic. In the<br />
Six Masterpiece set the Tourbillon, Minute<br />
Repeater and Ultraplate were all manual<br />
wind. In addition to the convenience that<br />
automatic winding affords, <strong>Blancpain</strong> graces<br />
the Apotheosis set with a special custom<br />
eight rotor winding box.<br />
Too hard? Now an easy one to spot. Size.<br />
The Masterpiece Set was realized in the then<br />
standard <strong>Blancpain</strong> 34 mm case. The<br />
Apotheosis Temporis is turned out in the<br />
Villeret 38 mm case.<br />
The set includes<br />
a winding box<br />
APOTHEOSIS<br />
TEMPORIS<br />
Equation du Temps<br />
Marchante<br />
Showing the solar hand<br />
and the ellipsoidal cam<br />
“programming“ solar time<br />
Sunset over<br />
Lac de Joux
18 | 19
IN TIME<br />
The village church<br />
of Le Brassus
20 | 21<br />
Another difference, movement finishing.<br />
Am I not playing fair? Asking you to spot a<br />
difference visible from the back of the<br />
watch, but, thus far, only displaying photos<br />
of the front??? Really, honestly, there is<br />
neither legerdemain nor trickery. If<br />
you are a thorough student of<br />
<strong>Blancpain</strong> you would know from<br />
the face of the watch, which I have<br />
showed you, that the Apotheosis set is<br />
of the Villeret style, which means that<br />
you don’t yet have to actually see a photo<br />
of the movement to know that its finishing<br />
would be carried out in the Villeret “ton sur<br />
ton” style. Although the eight watches<br />
EACH OF THESE EIGHT WATCHES IS DRESSED IN A PLATINUM<br />
CASE, WITH A PLATINUM DEPLOYANT BUCKLE. ALL HAVE<br />
A SPECIAL BLACK DIAL RESERVED FOR WATCHES OF THIS SET.<br />
APOTHEOSIS TEMPORIS<br />
Time Zone<br />
showing two time zones
IN TIME<br />
adopt the understatement of the Villeret ton<br />
sur ton movement finish, a little flourish was<br />
reserved for the winding rotors. There are<br />
four distinct rotor designs in the set, each of<br />
the rotors being realized in platinum.<br />
The next difference if spotted earns you a<br />
doctorate in <strong>Blancpain</strong> history. Three of the<br />
watches in the Apotheosis Temporis set are<br />
entirely new to the <strong>Blancpain</strong> collection this<br />
year. The Villeret Perpetual With Correctors<br />
Under The Lugs debuted at Basel this year.<br />
Outside of the Apotheosis Temporis set it is<br />
available in rose gold and platinum with<br />
opaline dial.<br />
The next two items really qualify one as a<br />
particularly shrewd professor of <strong>Blancpain</strong> if<br />
you not only spotted them as new to<br />
<strong>Blancpain</strong> this year outside the set, but also<br />
absorbing detail, you marked that they<br />
debuted themselves as limited editions. The<br />
Villeret Equation of Time debuted this year<br />
at Basel in a limited edition of 50 pieces in<br />
platinum, with opaline dial.<br />
Of course, keep in mind that for all the<br />
watches of Apotheosis Temporis, the combination<br />
of platinum case and black dial is<br />
reserved for the set. ■<br />
APOTHEOSIS<br />
TEMPORIS<br />
Quantième Perpétuel<br />
avec Correcteurs sous<br />
cornes<br />
Moon drenched<br />
shores of Lac de Joux
22 | 23
ART DE VIVRE
WHILE AWAY<br />
AN AFTERNOON<br />
RESTAURANT PHILIPPE ROCHAT<br />
24 | 25<br />
THE MOST COVETED ACCOLADE IN ALL OF GASTRONOMY IS THE AWARD<br />
OF THREE STARS FROM THE GUIDE MICHELIN. SO RAR<strong>IF</strong>IED IS THE<br />
ATMOSPHERE AT THIS STELLAR LEVEL THAT BUT TWO RESTAURANTS IN<br />
SWITZERLAND HAVE ACHIEVED THIS SUMMIT; ONE OF THE TWO IS<br />
PHILIPPE ROCHAT’S LEGENDARY HÔTEL DE VILLE RESTAURANT IN CRISSIER.<br />
BY JEFFREY S. KINGSTON
ART DE VIVRE<br />
Named “Hôtel de Ville”, the restaurant is<br />
located in the center of the Crissier village<br />
situated on the hill above Lausanne<br />
There is a natural bond between<br />
Philippe Rochat and <strong>Blancpain</strong> as he<br />
was born in the Vallée de Joux home of<br />
<strong>Blancpain</strong>’s Le Brassus atelier. Rather than<br />
pursue the path of horlogerie, for which the<br />
Vallée de Joux is known, Rochat’s mother<br />
gave him the love of good food and inspired<br />
him even at the age of nine to create<br />
it. Just a few years after that early beginning,<br />
he began to dream of becoming a great<br />
chef and took up the calling.<br />
Rochat boasts one<br />
of the great wine<br />
cellars of the world<br />
For 17 years he worked alongside Fredy<br />
Girardet at the Hôtel de Ville as the restaurant<br />
acquired world-wide renown. Upon<br />
Fredy’s retirement nine years ago, Philippe<br />
made the restaurant his. Although the philosophy<br />
of relentless searching for the finest<br />
ingredients in season, respect for the purity<br />
of flavors and lightness in preparation carries<br />
on, Philippe has firmly placed his signature<br />
on the cuisine with his constant invention of<br />
new preparations. Each change of season is<br />
cause for celebration among gourmets<br />
around the world, as Rochat introduces new<br />
menus conceived around the very best ingredients<br />
then in the market.<br />
Spurning the trend of other celebrity<br />
chefs who have opened branch restaurants<br />
separated by thousands of miles from<br />
their roots, Rochat is content to work his<br />
magic in Crissier. It is here where he<br />
remains close to the sources of the finest<br />
ingredients in the world and where he can
OWNER OF FIVE BLANCPAIN WATCHES ACQUIRED<br />
OVER THE YEARS, PHILIPPE ROCHAT’S DAILY WATCH<br />
IS A WHITE GOLD BLANCPAIN TOURBILLON,<br />
WORN EVEN AS HE PRESIDES OVER THE KITCHEN IN<br />
HIS CHEF’S WHITES.<br />
26 | 27<br />
devote himself to his constant drive to<br />
refine and invent.<br />
He has known <strong>Blancpain</strong> for nearly twenty<br />
years. Owner of five <strong>Blancpain</strong> watches<br />
acquired over the years, his daily watch is a<br />
white gold <strong>Blancpain</strong> tourbillon, worn even<br />
as he presides over the kitchen in his chef’s<br />
whites. His choice of <strong>Blancpain</strong> for his timepiece<br />
is reciprocated as Rochat is <strong>Blancpain</strong>’s<br />
choice of chef for important occasions.<br />
★ ★ ★ ★ ★
ART DE VIVRE<br />
ONE OF L<strong>IF</strong>E’S GREAT LUXURIES<br />
IS A LEISURELY, GRACIOUSLY SERVED,<br />
RELAXED LUNCH.<br />
One of life’s great luxuries is a leisurely,<br />
graciously served, relaxed lunch. Not<br />
only has this precious civilizing grace been<br />
banished from our working lives, to be replaced<br />
by cardboard sandwiches wolfed<br />
down at one’s desk, but it has also withered<br />
and nearly died off from our leisure lives.<br />
“Who has time to sit for lunch? We have to<br />
hurry off and play!”<br />
So what happens in the confluence of the<br />
following circumstances: it is a cold, misty,<br />
forbidding day in Western Switzerland; the<br />
afternoon meeting has been cancelled; every<br />
tourist attraction worthy of a visit has been<br />
visited and … confessing freely, one of my<br />
favorite restaurants is just around the bend.<br />
SOOOOOOOO—LET’S DO LUNCH! Not<br />
just anywhere but at Rochat in Crissier.<br />
So off I went to rediscover the pleasure of<br />
the hugely satisfying and uplifting ritual of a<br />
magnificent lunch.<br />
At Rochat, every meal, particularly a decadent<br />
lunch is a fête. So if lunch it would be to<br />
while away a misty cold December afternoon,<br />
it would not just be three plates and out, but<br />
the full on big menu. I had this firmly in mind<br />
as M. Villeneuve, the maître d’hôtel, showed<br />
me to my table.<br />
Great restaurants depend upon a great<br />
maître d’hôtel. M. Villeneuve has been at this<br />
restaurant for decades, beginning with the<br />
The ratio of chefs per dinner is astounding—Rochat leads a brigade of more than twenty<br />
reign of Fredy Girardet, and not missing a<br />
beat, into the reign of Philippe Rochat. I think<br />
of him as a great opera conductor. His gaze<br />
takes in the entire room, and with barely perceived<br />
winks, nods, gestures and an occasional<br />
word, he directs all the waiters and sommeliers.<br />
Under his command the room quietly<br />
hums with perfect service. So after a pleasant<br />
chat with M. Villeneuve, ordering was particularly<br />
easy: the BIG menu s’il vous plaît!<br />
When M. Villeneuve departed with my<br />
order, I took in the rest of the room. As this<br />
was Friday lunch the room had a high proportion<br />
of what were obviously businessmen.<br />
But business in Western Switzerland<br />
is different than in many places. No one<br />
was headed back to the office to turn out<br />
an-other marketing report that afternoon.<br />
It was plain that everyone there was taking<br />
the remains of the day off. I was particularly<br />
delighted to listen in on a conversation at<br />
the table next to mine where the entire
focus of their first half hour together was<br />
not how the foreign subsidiaries were<br />
managing their order flow, but which<br />
Condrieu would marry best with the several<br />
truffle dishes they had planned!<br />
The meal started off with a glass of particularly<br />
fine, yeasty champagne<br />
(Philippe Rochat selection) and an elongated,<br />
almost tray-like plate, carrying the<br />
amuse-bouches. Arrayed in a line were a sea<br />
urchin shell holding a veloute of oursins<br />
from Ireland; a small scallop shell with a<br />
vinaigrette de pétoncles noirs and finally<br />
crissed crossed shells of “couteaux” (knife) or<br />
sometimes called “ciseaux” (scissors) in<br />
French. Oursins is one fish amateur cooks<br />
never tangle with. Rochat produced a velvety,<br />
slightly sweet thick velouté served just<br />
warm, a simply lovely first bite on the road<br />
to an elaborate menu. The pétoncles were<br />
particularly small in diameter served as slices<br />
Gros spaghetti aux truffes blanches d’Alba<br />
in the shell, barely translucent and accented<br />
by a herb vinaigrette. Could I have 3, no<br />
make that 10, of these? Finally the couteaux<br />
were taken out of the shell coated in a dark<br />
stock, offset by a balsamic vinaigrette, placed<br />
as chunks back on the shell and decorated<br />
with finely piped crème fraîche.<br />
The next course showed the separation<br />
between Rochat and ordinary excellent<br />
cooks. It was a gelée de caviar d’osciètre<br />
acidulée aux pommes vertes. This was an<br />
incredibly generous mound of osciètre<br />
caviar which arrived perched on top of a<br />
pale white gelée flecked with tiny chards<br />
of green apple. Of course the pairing of<br />
caviar with citrus, is rather normal. That is<br />
the stuff of ordinary chefs. The green apple<br />
is far finer. Less acid than citrus it provides<br />
a barely perceived background polish to<br />
allow the full flavor of the caviar to shine<br />
through. The texture of the gelée was just<br />
firm enough to carry the tiny caviar balls.<br />
28 | 29<br />
Both senses of taste and texture were fulfilled.<br />
This was a brilliant dish.<br />
The white wine to accompany was a 2000<br />
Puligny Montrachet from Sauzet. Sauzet is<br />
of course an icon in Puligny. Sauzet’s villages<br />
level Puligny performs far above its<br />
appellation. It was an elegant, richly satisfying<br />
Puligny with a hint of spiciness that<br />
struck a nice compromise for the dishes<br />
with which it was paired.<br />
What followed was familiar, a dish I had had<br />
here a year ago. Indeed, if I could imagine<br />
coming to Rochat and having just one<br />
thing, it would be this: gros spaghetti aux<br />
truffes blanches d’Alba. Spaghetti were rolled<br />
into the shape of a hemisphere (imagine a<br />
ball the size of a small mandarin cut in half)<br />
placed into the center of the plate. It was<br />
surrounded by the lightest foamy truffle<br />
sauce and generous slices of white truffle.<br />
The waiter counseled to cut the ball in half<br />
immediately, which released a poached egg
ART DE VIVRE<br />
Aiguillette de Saint-Pierre<br />
yolk and light herbs hidden beneath the spaghetti.<br />
So what one experienced was sensory<br />
overload. The smell of white truffle leaped<br />
from the bowl and one married the truffle<br />
foam and the slices of truffle with its two best<br />
foils, pasta and egg yolk. I cannot imagine a<br />
more hedonistic dish. Nor a more perfect one.<br />
If the first two dishes were studies in black<br />
and white, the color palate changed abruptly<br />
with the arrival of the first fish course,<br />
Aiguillette de Saint-Pierre de Port en Bessin<br />
grillée à la fleur de sel fumée et piment<br />
d'Espelette, gnocchi parisienne aux olives de<br />
Nyons. A flat rectangular platter bore the<br />
grilled St. Pierre, generously salted with coarse<br />
herbed sea salt, surrounded by a luminescent<br />
orange sauce dotted with hunks of pimento<br />
and olive. Surrounding the border were the<br />
gnocchi olive tubes. This was a pure breath<br />
I HAVE OFTEN THOUGHT OF ROCHAT AS A<br />
“YIN YANG” CHEF. IN EACH PLATE HE<br />
STRIVES TO STRIKE A NOTE AND AT THE SAME<br />
TIME OFFSET IT WITH A COUNTER NOTE.
Caviar d’osciètre<br />
of provence on a winter’s day in Switzerland.<br />
St. Pierre is a lovely white fish with a<br />
somewhat chewy texture that needs a great<br />
sauce to spice it up. Rochat provided that<br />
with this boldly spicy orange pimento based<br />
sauce, accented by the salty Nyons olives.<br />
The gnocchi served to provide not only a<br />
textural counterpoint to the St. Pierre, but to<br />
cool the palate for the white wine.<br />
Again came a change in the color palate.<br />
From the brilliant orange of St. Pierre, one<br />
was transported to the chartreuse green of<br />
Grosses langoustines de Bretagne frites<br />
Chlorophylle et tomates confites au jus de<br />
flageolets. The menu description does not<br />
fully capture all the elements of this Rochat<br />
creation. Two giant langoustine were encased<br />
in very thin phylo shell, dusted with<br />
almost microscopic flecks of parsley. They<br />
were surrounded by foamy bright green<br />
sauce with green flageolets and bits of the<br />
tomato confites. But there was even more<br />
hidden away. Between the encasing phylo<br />
shell and the langoustine were flecks of herbs,<br />
principally basil. I have often thought of<br />
Rochat as a “yin yang” chef. In each plate he<br />
strives to strike a note and at the same time<br />
offset it with a counter note. Here one had<br />
the natural sweetness of the langoustines,<br />
playing on the one hand against the very<br />
subtle spice of the basil, in turn modulated<br />
by the earthiness of the beans, then propelled<br />
forward by the almost spicy confites<br />
tomatoes. Another candidate for a one dish<br />
meal. Let me come here and eat just this!<br />
The animal rights and PETA crowd can<br />
now avert their eyes or, better yet, seek out<br />
the nearest exit. The meat course was a<br />
30 |31<br />
carnivore’s delight and a Rochat speciality,<br />
chamois du Tyrol. The filet was no more<br />
than an inch and half in diameter sporting<br />
a rib bone far thinner than my baby<br />
finger. Where do you find meat like<br />
that??? And what size exactly was this<br />
little creature before he met the butcher?<br />
A rib filet and separate mignon were<br />
served perfectly rare, coated with chutney<br />
and surrounded by a dark spicy classic<br />
game sauce. There is no more delectable<br />
venison to be found on the planet. The<br />
meat simply vaporized on the palate. The<br />
spice of the meat was accented by the<br />
subtle chutney coating. The meat itself was<br />
perfect, but there was a little treasure<br />
sitting by itself on the right upper side of<br />
the plate. This was small layered cylinder<br />
that featured slices of celery root alternating
ART DE VIVRE<br />
DESSERT AT ROCHAT CONSISTS OF NO LESS<br />
THAN FOUR COURSES, NOT COUNTING THE<br />
PETIT FOURS AND CHOCOLATES<br />
with a farce of finely chopped bits of pineapple<br />
and turnips. Brilliant! This could have<br />
been a course all by itself. It set off the richness<br />
of the chamois and its game sauce<br />
perfectly.<br />
For the red, I found a great half bottle of 99<br />
Trapet Gevery Chambertin vieilles vignes. Like<br />
the Sauzet which proceeded it, this is a burgundy<br />
that is far better than its villages level<br />
appellation. It had everything one seeks out<br />
from Chambertin: a blackberry cassis spice,<br />
earth tones, vanilla and hint of chocolate. It<br />
had more than enough power and stuffing to<br />
go with the game.<br />
There is a season for game, and there is a<br />
season for cheese as well. This being after<br />
October, the season for Mont d’Or cheese<br />
was in full swing. Mont d’Or comes from the<br />
nearby Jura and only is found from October<br />
to April. At its best, it is a runny, unctuously<br />
creamy, rich cheese that, together with<br />
Reblochon, is perfect for finishing off the red<br />
wine remaining after the meat course. So of<br />
course, I chose both receiving a particularly<br />
generous portion of flowing Mont d’Or. But<br />
remember that Rochat’s village of Crissier is<br />
but a short drive from Gruyère. Sadly, there<br />
is too much supermarket cheese spewed<br />
Mirroir Cassis The dessert trolley<br />
from factories and sold as “Gruyère”. But<br />
laboring out of sight from the mass market<br />
are small artisanal producers. What they<br />
create is a different substance from the rubbery,<br />
cased in shrink wrap, yellow bricks that<br />
present themselves to the mass market. It is<br />
Gruyères with real character. Rochat offers a<br />
full range from mild, through mi-salé and<br />
onto vieux Gruyères. The mi-salé has a nut<br />
quality that is delightful. But the real winner<br />
is the vieux Gruyère that introduces caramel<br />
overtones.<br />
Apart from the range of perfect cheeses,<br />
there is another reason never to pass up<br />
the cheese trolley here – the bread! As with<br />
any self-respecting three star, Rochat bakes<br />
his own bread, and good they are. But the<br />
special bread basket that materializes as the<br />
cheese trolley departs is a wonder. It abounds<br />
with crunchy baguettes, elegant couronnes,<br />
rustic country breads and best of all fig bread.
I had now worked my way up to dessert,<br />
which at Rochat consists of no less than four<br />
courses NOT counting the petits fours and<br />
chocolates. The first dessert was Miroir de<br />
cassis aux baies de sureau crème glacée aux<br />
poires William's du Valais. This was a cassis<br />
mousse crowned with a shimmering shiny<br />
cassis glaze accompanied by a wonderful<br />
pear william ice cream. Yin and yang again.<br />
The pear william eau de vie, creamy as it<br />
was, had just enough bite to play off the<br />
miroir de cassis.<br />
The parade of desserts then turned to first<br />
a plate of intense and perfect sorbets and<br />
then a plate of ice creams, in each case a<br />
selection of three. Sorbets were grapefruit,<br />
mango and raspberry; ice creams were praline,<br />
vanilla and yogurt-lime. The vanilla ice<br />
cream alone is worth the trip to Crissier:<br />
positively black with bits of vanilla bean, it<br />
shames all others.<br />
After all of this comes the challenge, the<br />
last act in the ballet, the dessert trolley. It is<br />
always entertaining to look at the expressions<br />
on faces around the room as diners,<br />
who have made it this far, confront a trolley<br />
laden with enormous selection of tarts and<br />
poached fruits—have as many as you like.<br />
Smiles of guilt, eyes bulging in disbelief,<br />
hands rubbing together, everyone has at<br />
least something. For me the one constant is<br />
the tarte vaudoise. This is a tarte whose filling<br />
is a highly reduced crème of cinnamon. With<br />
that and a sensational bittersweet chocolate<br />
tart I surrendered. Well, not exactly, since irresistible<br />
chocolates materialized with coffee.<br />
By this point, the afternoon had now<br />
moved to its final stages and, surprise, the<br />
mists had separated allowing for just a bit of<br />
late afternoon glow. I know that it did not<br />
atone for the caloric intake, but I managed<br />
to race off to Glion, above Montreux, and<br />
jog until enveloped in darkness. All in all, a<br />
perfect day. ■<br />
PHILIPPE ROCHAT<br />
RESTAURANT DE L’HÔTEL DE VILLE<br />
1023 Crissier<br />
Phone: +41 (0)21 634 05 05<br />
Fax: +41 (0)21 634 24 64<br />
www.philippe-rochat.ch<br />
32 | 33
IN TIME<br />
Villeret Perpetual Calendar<br />
SI
DEWAYS<br />
As it recounts a several day vacation,<br />
harsher wags might substitute the<br />
word “debauch” for “vacation”, in California’s<br />
Southern Coastal wine country, the<br />
principle protagonist of the film, a nebbish<br />
oeneophile, spouts opinions on wines,<br />
waxing lyrical on the fragility, caprice, delicacy<br />
and virtues of pinot noir, and sourly<br />
denouncing merlot shouting “if anyone<br />
orders merlot… I’m leaving!”. Result: Sales<br />
of pinot noir have risen more than 34% and<br />
sales of merlot have plummeted.<br />
34 | 35<br />
ONE OF THE FILM SUCCESS STORIES OF THE PAST YEAR WAS<br />
“SIDEWAYS”. WIDELY ACCLAIMED, IT WAS NOMINATED FOR THE<br />
OSCAR BEST FILM OF THE YEAR, WHICH IT DID NOT WIN, AND<br />
WAS NOMINATED FOR THE OSCAR BEST SUPPORTING ACTOR<br />
FOR THE PERFORMANCE OF THOMAS HAYDEN CHURCH WHICH<br />
IT DID WIN. SUCH WAS THE NOTORIETY OF SIDEWAYS<br />
THAT IT HAS HAD A PROFOUND INFLUENCE OUTSIDE OF<br />
ITS ENTERTAINMENT DOMAIN.<br />
6057-3642-53B<br />
The story is what<br />
is not seen. Note<br />
a complete absence<br />
of correctors on the<br />
side and the resulting<br />
purity of line<br />
BY JEFFREY S. KINGSTON<br />
Although it seems the film has achieved<br />
enormous commercial success and even<br />
turned the wine markets topsey turvey, no<br />
one can explain the title. Just what does<br />
“Sideways” mean? Is it a slang description<br />
for people who drink too much? The two<br />
principle characters in the film, both losers,<br />
consume far too much wine. Is it a reference<br />
to the way bottles are stored? No one<br />
knows. The film is accepted for what it is<br />
and evidently for what it says about wine,<br />
mysterious title and all.
IN TIME<br />
Neatly tucked away, the calendar<br />
correctors are nestled under the lugs<br />
When I first laid eyes on <strong>Blancpain</strong>’s new<br />
Villeret Perpetual Calendar, fresh from<br />
having seen the film, its title immediately<br />
popped into my head. The reason had nothing<br />
to do with the merits of pinot noir vs.<br />
merlot. No, the catalyst that brought the<br />
word “sideways” to the fore, was seeing the<br />
marvel of a completely clean side profile of<br />
the watch. Normally one expects a calendar<br />
watch, even a perpetual calendar watch, to<br />
have correctors arrayed along its sides. However<br />
with the new Villeret Perpetual, <strong>Blancpain</strong><br />
has achieved elegance and a purity of<br />
line when the watch is viewed “sideways”<br />
by completely removing the customary and<br />
necessary correctors from the visible flanks<br />
of the case. The meaning of the title<br />
“Sideways” may forever be obscure when<br />
applied to the popular film, but shifted to<br />
the Villeret perpetual fits perfectly!<br />
It is rare that the innovation of a new<br />
watch lies in what is not seen rather than<br />
what is seen. This seems to be particularly<br />
true in this age of larger, bolder, yes, even<br />
bling watches. However, <strong>Blancpain</strong> conceived<br />
the Villeret line to embody the most<br />
refined, elegant, traditional horological values.<br />
What those values teach is restraint and<br />
understatement in all of the features of the<br />
watch. The cases are round and classic. The<br />
movements finished ton sur ton (which<br />
means a single restrained white metal color,<br />
with no blued screws, yellow engraving or<br />
other contrasting colors), with even the gold<br />
winding rotor finished in rhodium, so as to<br />
not draw too much attention to itself.<br />
Would it not seem natural to carry these<br />
principles out to the correctors ordinarily set<br />
into the sides of the watch? How fitting then<br />
to refine <strong>Blancpain</strong>’s most understated line<br />
by taking what is normally seen in a calendar<br />
watch, the correctors, and making it no<br />
longer seen. This is refinement by removal of<br />
complication.<br />
Want purity of line? Just erase the<br />
correctors. Notionally it is appealing.<br />
Trouble is that one brutal reality appears<br />
bringing freezing rain. Correctors are<br />
a fact of life for complex calendar watches.<br />
They cannot be simply removed leaving the<br />
owner to fend for himself otherwise. There<br />
must be some means afforded to set the<br />
day, date, month, leap year and moon<br />
phase of the watch. Since the era of calendar<br />
pocket watches, the solution has been to<br />
place correctors into the sides of the case.<br />
With a push of a setting tool (which is a<br />
small cylindrical metal tool supplied with the<br />
watch; it should be said, however, that really<br />
knowledgeable collectors prefer to use a<br />
simple wooden toothpick, because if one’s<br />
hand slips while using it, the watch will<br />
never be scratched) the correctors, connected<br />
internally to the calendar plate of the<br />
watch movement, advance by one day,<br />
month, or date each calendar indication.<br />
Taking care to read the owner’s manual to<br />
be sure when it is “safe” to set each of<br />
these indications, correctors supply the<br />
necessary means to take a watch which is<br />
new or has been stopped for a period and
set it to the current day, date, month, leap<br />
year position and moon phase. Thus,<br />
<strong>Blancpain</strong>’s hopes to enhance the elegance<br />
of the Villeret line by removing the correctors<br />
from the side of the watch depended<br />
upon finding an alternative location for<br />
them.<br />
If not the sides, where?<br />
The possibilities were inherently<br />
limited; only the<br />
dial and back of the watch<br />
remained as choices for corrector<br />
locations. Obviously, the only hidden location<br />
would be the underside of watch. But<br />
how could correctors be placed there and<br />
still manipulate the calendar plate of the<br />
movement, which is located just under the<br />
dial?<br />
<strong>Blancpain</strong>’s solution, now the subject of<br />
patent, was ingenious and a first for<br />
watches. The correctors are placed under<br />
the lugs, completely out of sight when the<br />
watch is worn. The general idea for this<br />
innovation came no less than from one of<br />
the 1735 watchmakers in Le Brassus. The<br />
<strong>Blancpain</strong> 1735 is the world’s most complicated<br />
automatic wristwatch: minute repeater,<br />
perpetual calendar, split-seconds<br />
chronograph and tourbillon. This watchmaker,<br />
one of but two who build the<br />
1735, had the inspiration that correctors<br />
IT IS RARE THAT THE INNOVATION OF<br />
could be placed under the lugs, requiring<br />
no changes in the movement, but cleaning<br />
up the lines of the watch.<br />
But even more was gained than cleanliness<br />
of line. Traditional correctors push<br />
directly upon movement components in<br />
order to accomplish a change in an indication<br />
(day, date etc.). <strong>Blancpain</strong>’s hidden<br />
correctors push as well upon movement<br />
components, but they do so by means of a<br />
lever arm. Look closely at the photo of<br />
prototype case showing the corrector. The<br />
knob of the corrector, which is hidden<br />
under the lugs, is attached to a rotating<br />
shaft, which in turn has a small arm that<br />
A NEW WATCH LIES IN WHAT IS NOT SEEN<br />
RATHER THAN WHAT IS SEEN.<br />
actuates the movement. That small arm<br />
provides leverage. Whereas previously correctors<br />
required a small tool to make a<br />
change, now with the aid of the small<br />
knob and the lever the owner can use the<br />
correctors with but a push of the fingernail.<br />
There was more than a little magic<br />
and subtlety involved in the development<br />
Detail of the corrector<br />
and its integrated spring<br />
36 | 37
IN TIME<br />
1 2<br />
3 4<br />
BLANCPAIN’S SOLUTION, NOW THE SUBJECT OF<br />
PATENT, WAS INGENIOUS AND A FIRST FOR WATCHES.<br />
THE CORRECTORS ARE PLACED UNDER THE LUGS,<br />
COMPLETELY OUT OF SIGHT WHEN THE WATCH IS WORN.<br />
of this first in the world innovation. For<br />
example, <strong>Blancpain</strong> did want to make the<br />
watch adjustable without use of tools. But<br />
on the other hand, it did not want to make<br />
actuation of the correctors too easy. It would<br />
not do to have the correctors move when<br />
the owner was simply wearing the watch or<br />
taking it on and off. Thus, considerable<br />
effort was devoted to designing a spring<br />
system that was neither too weak nor too<br />
strong, so that corrections would only occur<br />
when they were deliberately commanded. In<br />
A<br />
a bow to tradition, <strong>Blancpain</strong> does furnish a<br />
small tool for actuating the correctors, if the<br />
convenience of doing it by hand seems too<br />
great a departure from the inconvenience of<br />
the past.<br />
Now that <strong>Blancpain</strong> has made the correctors<br />
not only more discrete and<br />
easier than ever to use, a few words are in<br />
order about how to use them. With any<br />
watch it is always critically important to<br />
read the owner’s manual before setting or<br />
2 1<br />
push<br />
There are four calendar correctors. 1: date corrector, 2: year and month corrector, 3: day of week corrector, 4: moon phase corrector<br />
push<br />
4 3
using the watch. It is uniformly the case<br />
with calendar watches that the manual will<br />
contain very specific warnings against<br />
changing the calendar settings (using the<br />
correctors) when the watch is set between<br />
certain times of day. Why is that? What is<br />
the reason that for certain times using the<br />
correctors is forbidden?<br />
This is because of the way calendar<br />
mechanisms are constructed. Changes<br />
in day, date, month and moon phase occur<br />
over a period of several hours generally<br />
grouped around midnight. Be careful!<br />
Depending on the calendar mechanism<br />
design, sometimes indications, such as the<br />
moon phase, occur near noon; read the<br />
manual for your watch! Because the<br />
change of an indication absorbs power<br />
from the movement, the changes do not<br />
take place all at once, but instead take<br />
place one at a time. As well, again to minimize<br />
power drain, each change takes place<br />
over a span of time, sometimes a period of<br />
many minutes. Thus, the warning period as<br />
given in the owner’s manual cautions<br />
against making changes with the correctors<br />
for several hours. During the time<br />
changes are occurring, gears, cams or<br />
levers of the movement are engaged to<br />
move an indication to the next day. If a<br />
corrector is pushed during the time of a<br />
change, that is to say when a gear, cam or<br />
lever is engaged, there is a danger that<br />
these components may be damaged with<br />
the force of a corrector push. For similar<br />
reasons, adjusting the time of the watch<br />
backwards during the change cycle risks<br />
damaging engaged components for many<br />
watch designs (this is not the case for the<br />
perpetual calendar mechanism used in the<br />
<strong>Blancpain</strong> Villeret Perpetual With Correctors<br />
Under the Lugs; it uses a calendar<br />
plate that is tolerant of backwards time<br />
changes. However, other <strong>Blancpain</strong> perpetual<br />
calendars do not permit backwards<br />
time corrections around the midnight date<br />
change time. The universal rule, Read the<br />
Manual, applies!). ■<br />
This section of the case<br />
shows how the corrector<br />
is installed. The finger<br />
actuates the movement<br />
38 | 39
CLOSE UP
THE PRODIGY<br />
★<br />
EACH BLANCPAIN WATCH IS A PERSONAL CREATION.<br />
MEET ONE OF BLANCPAIN’S RISING YOUNG WATCHMAKERS.<br />
BY JEFFREY S. KINGSTON<br />
40 | 41
CLOSE UP<br />
We live in a time of<br />
all-consuming political correctness.<br />
Such is the power of the political<br />
correctness priests (and for heavens<br />
sake, don’t call them that!) who oversee and<br />
enforce its imperatives that some violations<br />
are more soundly condemned and punished<br />
than, for example, mere murder (for as we<br />
know some circumstances excuse murder as<br />
being politically correct). At the very top of<br />
the politically correct list of malum per se<br />
offenses are stereotypes. In this age where<br />
every group is “a community”, and one must<br />
at all times be “culturally sensitive”, the<br />
utterance of a stereotype is a crime. It will<br />
ruin a political career, justify an expulsion<br />
The world of a<br />
watchmaker exists in<br />
small dimensions<br />
from a university, end a<br />
businessman’s climb up the corporate<br />
ladder, extract approbation even<br />
from one’s children. This we all know. It<br />
is STRICTLY forbidden to speak a stereotype<br />
aloud. We are not even supposed to think<br />
them. So what are we about to do here? We<br />
are going to exploit a loophole and write<br />
about stereotypes.<br />
Naturally there must be ground rules. If you<br />
are a high priest of correctness (or involved<br />
in a close personal relationship with one),<br />
perhaps it would be a good idea to close<br />
the magazine, go to your computer and with<br />
a simple click of your mouse transport yourself<br />
to a web page with the 15-day weather<br />
forecast for Patagonia. On the other hand,<br />
if we can all agree we are here among<br />
friends and we harbor no ill will towards our<br />
fellow men and women, inclusive of all<br />
communities, sensitive and insensitive<br />
(which embraces all races, creeds, religions,<br />
ages, ethnicities, persuasions, proclivities,<br />
heights, circumferences, hair colors, tastes<br />
in music, and willingness to eat animal<br />
products), we can have a little fun off<br />
the record (which means I never wrote this<br />
article; you never read it and it rains a lot in<br />
Patagonia).<br />
Ground rules settled and mice unclicked,<br />
let’s dish the dirt with a few wicked (but not<br />
insensitive) stereotypes.
1. Strong-willed effective politicians, with the<br />
mettle and backbone to change the course<br />
of a nation or history itself must be MEN.<br />
Ooops. Don’t say that to Margaret<br />
Thatcher. She was strong-willed enough<br />
to be nicknamed “La Dame de Fer”, by<br />
the French press. Strong enough to go<br />
toe to toe, eyeball to eyeball with burly,<br />
brutish, scowling coal mine union leaders<br />
and make them be the first to blink.<br />
She had enough mettle systematically to<br />
yank the economy of her nation forward<br />
transforming it from morbidity to the<br />
most powerful engine in Europe at the<br />
time.<br />
2. Muscle men may “pump you up” but beyond<br />
their pecs, abs, delts and lats have no<br />
other abilities, much less a brain.<br />
Well, not exactly. Arnold may have flexed<br />
at the start of his career, but since then<br />
it has been his intellect that has made<br />
him not only a successful actor, but a<br />
hugely successful business man. Now in<br />
his fourth career (muscle man, actor,<br />
businessman, and politician), he has<br />
shown himself to be mentally nimble<br />
enough to outmaneuver and beat back<br />
a pack of hostile legislators as governor<br />
of the sixth-largest economy in the<br />
world.<br />
42 | 43<br />
3. Great chefs are all fat, out of shape, rolly<br />
polly men.<br />
Again not quite. Does Philippe Rochat look<br />
fat and rolly polly to you? (See page 24)<br />
Philippe is one of only two Michelin three star<br />
chefs in Switzerland and is widely esteemed to<br />
be in that incredibly select group of the ten<br />
best chefs in the world. By the way, don’t even<br />
try and keep up with him skating up hills or<br />
climbing them on a bike. On a good day, Lance<br />
Armstrong can outclimb him. But you can’t!<br />
One more thing. Don’t intone the other<br />
part of this stereotype, the part that insists<br />
that great chefs be male, in front of Alice
CLOSE UP
Manually calibrating<br />
the balance spring<br />
of the tourbillon.<br />
This traditional<br />
hand-craft method<br />
is still practiced<br />
by <strong>Blancpain</strong><br />
Waters. This stereotype also trespasses on<br />
her turf. This woman chef not only is one of<br />
the most celebrated in the world, but she<br />
transformed restaurant cooking in the<br />
United States. More than that, she completely<br />
revolutionized food production and<br />
food markets. Remember spam in the US<br />
actually is a food made up of meat parts of<br />
je ne sais quoi. Thanks to Alice, markets now<br />
brim with artisanal, organic, sparkling fresh<br />
ingredients.<br />
Had enough? So far our stereotypes seem<br />
not to be holding up very well. Maybe there<br />
is a reason these things should never be<br />
spoken. It’s because—to put a fine point on<br />
it—they are so often wrong. But living<br />
dangerously, let’s spin another one.<br />
4. Watchmakers who work on the most<br />
complicated watches are grizzled gray old<br />
men.<br />
Well, we seem to have put a false foot down<br />
again. And to demonstrate that point, enter<br />
<strong>Blancpain</strong>’s 22 year old prodigy. In a little<br />
over two years of working at <strong>Blancpain</strong>, his<br />
first and only employer since graduating<br />
from the Ecole Technique du Vallée de Joux<br />
(Switzerland’s most prestigious watchmaking<br />
school), he has sprinted up the ladder<br />
of his profession to work in Le Brassus<br />
on <strong>Blancpain</strong>’s complicated watches. I first<br />
met him during a visit to the atelier to learn<br />
about the plans for the renovation (now<br />
completed) of the farmhouse. Accustomed<br />
as I was to seeing if not grizzled, at least<br />
senior watchmakers working at the<br />
benches in Le Brassus, I gazed in<br />
and saw this unmistakably young,<br />
(could this even be a teenager?), hunched<br />
over a bench (or if you are building your<br />
French watchmaking vocabulary “etabli”)<br />
upon which was perched a tourbillon. Freely<br />
confessing to age prejudice, I lurched to halt,<br />
mouth gaping with the same disbelief as if I<br />
had seen Paris Hilton sliding into the captain’s<br />
seat of a 747. Summoning my most<br />
diplomatic French, I muttered something<br />
sotto voce to the senior watchmakers squiring<br />
me around about le jeune homme in<br />
the atelier with a tourbillon! “Of course!”<br />
they replied he is one of our most talented<br />
young watchmakers. Two days later, attending<br />
the <strong>Blancpain</strong> summer picnic in<br />
Lausanne, along the shores of Lac Léman I<br />
struck up a conversation with him. After<br />
amiably chatting the usual cocktail party<br />
… AND OF THOSE THREE GRADUATES FROM<br />
WATCHMAKING SCHOOL TWO CHOSE BLANCPAIN<br />
TO BEGIN THEIR CAREERS.<br />
fluff, I mentioned that I had seen him the<br />
other day up in Le Brassus working on a<br />
tourbillon. I might as well have thrown a<br />
switch. Immediately his eyes sparkled and<br />
his demeanor became all business. Indeed,<br />
that was the first tourbillon upon which he<br />
had worked and making that unmistakably<br />
Gaullic gesture of thumb and forefinger<br />
brought to the lips, it was working “sweetly”.<br />
At once, I concluded I must write a story<br />
of how this 22 year old has achieved so<br />
much in his profession.<br />
44 | 45
CLOSE UP<br />
His story begins, as it must, with his<br />
schooling. Born in Crissier, he has lived<br />
for the past 14 years in the Vallée de Joux<br />
near Le Sentier. Originally pushed by his<br />
parents towards a career in medicine, he concluded<br />
early on that was not to be his profession.<br />
Intrigued by things mechanical, and particularly<br />
pleased by solving mechanical problems,<br />
he took the entrance exam to enter<br />
watchmaking school. Places in the Ecole<br />
Technique de la Vallée de Joux do not come<br />
easily. While it may be the case that young<br />
Swiss are spared the schemes and games,<br />
professional application counselors, essay<br />
coaches, parent manipulations, and phony<br />
“hooks” that have now become de rigueur<br />
for admission to prestigious US colleges and<br />
universities, securing a spot in the Ecole<br />
Technique is nonetheless demanding and<br />
competitive. Only a very small percentage of<br />
the applicants gain a spot.<br />
The curriculum consumes four years and<br />
culminates with the CFC Diplôme (“Certificat<br />
Fédéral de Capacité de Horlogerie” Federal<br />
certificate of watchmaking competence). If<br />
admission to the Ecole was difficult, staying<br />
till the end and achieving the diplôme was<br />
also not a cakewalk. Of the 14 students in<br />
his class only eight survived the examination<br />
process. Of the eight, five chose not to pursue<br />
immediately a watchmaking career, preferring<br />
instead to be technicians, either working<br />
in laboratories designing watches or<br />
working on old watch restoration. Thus, at<br />
the end there were only three graduates who<br />
entered the classical watchmaking world.<br />
And of those three graduates from watchmaking<br />
school (all of whom enjoyed offers<br />
from throughout the industry) two chose<br />
<strong>Blancpain</strong> to begin their careers.<br />
Why <strong>Blancpain</strong>? Because <strong>Blancpain</strong> approaches<br />
watchmaking holistically. Watchmakers<br />
learn from day one how to build<br />
watches from A to Z. This stands in contrast<br />
to the practice of many others in the industry<br />
who compartmentalize the tasks. Elsewhere,<br />
young watchmakers may spend long periods<br />
of time doing only watch regulation or mounting<br />
of movements into cases.<br />
Of course, A to Z, did not begin with tourbillons.<br />
It began with building the 1150<br />
movement, <strong>Blancpain</strong>’s superb 100 hour<br />
power reserve work horse. Soon thereafter, he<br />
graduated to working upon 1150 powered
<strong>Blancpain</strong>s with complications such as the<br />
triple date moon phase and GMT.<br />
Along the way, he gained experience in the<br />
950 base movement, which is used in the<br />
<strong>Blancpain</strong> Lady Bird.<br />
Next came the perpetual calendar. As he<br />
recounted this progression of ever more<br />
complicated watches, I interrupted. How<br />
did it come to pass that he had become<br />
experienced in so many different movements<br />
and complications in such a short<br />
period of time, when his peers from the<br />
Ecole Technique might still be stuck working<br />
on their first movement, or perhaps even<br />
just a few elements of that movement? His<br />
answer was simple and insightful: it is all a<br />
question of motivation. For him watchmaking<br />
is not a job, it is a passion.<br />
He had a very<br />
clever method<br />
for gaining assignments<br />
on new things.<br />
When he saw another<br />
watchmaker working<br />
on a complication on which he had yet to<br />
gain experience, he devoted time to observing<br />
the new techniques and asking questions.<br />
Never once at <strong>Blancpain</strong> was he turned<br />
down in these requests.<br />
So step by step, he has moved up the ladder<br />
to tourbillons. It is clear that tourbillons<br />
please him a great deal. He appreciates the<br />
delicacy of the tourbillon cage and the nearly<br />
microscopic components contained within it.<br />
He clearly is proud that he quickly mastered<br />
the level of concentration on the details<br />
of this delicate mechanism which is demanded<br />
of any watchmaker who works upon it.<br />
This then provoked another question. When<br />
working on something this difficult, does he<br />
ever find himself cornered and frustrated<br />
and forced to put down the task? My<br />
question clearly had stumbled into territory<br />
familiar to every watchmaker who works<br />
upon taxing complications. “Yes”, he confessed,<br />
there are times when a technique<br />
“makes his head feel two times its size”, but<br />
rather than put the task aside to resume it<br />
later (when presumably the swelling will<br />
have subsided), he prefers to stick with the<br />
problem until it is solved.<br />
So where does he go from here? What is<br />
to be the next challenge after the tourbillon?<br />
46 | 47<br />
Already he had set<br />
his sights on new<br />
ground: split-seconds<br />
chronographs! Indeed,<br />
working beside<br />
him—the neighboring<br />
bench, if you will—was a watchmaker<br />
devoted to the <strong>Blancpain</strong>, Le Brassus<br />
Collection, split-seconds flyback perpetual<br />
chronograph. The observations and questions<br />
had begun and he was certain that the<br />
split-seconds was to be his next stop as he<br />
climbs the ladder.<br />
And what of life in the Vallée de Joux.<br />
How can we put this delicately? As romantic<br />
as the notion of the cradle of watchmaking<br />
may seem to collectors, this remote lake valley<br />
perched in the Jura mountains, has never<br />
been described as offering the throbbing,<br />
pulsating scintillating night life of London,<br />
IMMEDIATELY HIS EYES SPARKLED AND HIS DEMEANOR BECAME ALL<br />
BUSINESS. INDEED, THAT WAS THE FIRST TOURBILLON UPON WHICH HE HAD<br />
WORKED AND MAKING THAT UNMISTAKABLY GAULLIC GESTURE OF THUMB<br />
AND FOREFINGER BROUGHT TO THE LIPS, IT WAS WORKING “SWEETLY”.<br />
Careful inspection of<br />
a Tourbillon Grande Date<br />
Paris or New York. So is there at least one<br />
night spot? Indeed, there is. A discotheque.<br />
Which he has visited but once, and then only<br />
to humor his sister who insisted he go.<br />
Instead he seeks out the pleasures in which<br />
the Vallée excels, nature, sport (did you<br />
know that <strong>Blancpain</strong> has a small ski lift but<br />
50 yards from the Le Brassus atelier, which<br />
on a perfect Friday afternoon, with fresh<br />
powder snow empties the etablis) and quiet<br />
evenings with friends over fondue. ■
IN TIME<br />
SHORT STORIES 2005<br />
FOLLOWING THE BASEL FAIR FROM 2005 WE TAKE A SHORT TOUR<br />
THROUGH SOME OF THOSE INTRODUCTIONS NOW IN THE SHOPS<br />
BY JEFFREY S. KINGSTON<br />
FLYBACK GRANDE DATE<br />
AQUA LUNG GRANDE DATE<br />
There are trends we deplore and those we<br />
applaud. To deplore (a personal top 10):<br />
1. Bigger and bigger SUVs<br />
2. Longer and more outrageous football<br />
“touchdown dances”<br />
3. Wasabi in French Haute Cuisine<br />
4. Increasing numbers of impossible to<br />
find and use “features” in Microsoft<br />
software<br />
5. Too many megapixels, particularly those<br />
that come out just after you shelled out<br />
for that new camera<br />
6. Photo radar on every millimeter of European<br />
roads<br />
7. The incredible shrinking snow skis,<br />
now tiny little jobs that make teeny little<br />
moguls. Call them “mini-me” skis<br />
8. TV cable “news” programs where<br />
everyone yells at once<br />
9. People who scream into their mobile<br />
phones in restaurants, particularly<br />
London restaurants<br />
10. Fewer and fewer flights with boarding<br />
gates at European airports. Let your first<br />
class flight begin pressing the flesh,<br />
Tokyo subway-style, with your fellow air<br />
travelers on a boarding bus, the knapsack<br />
toting bunch troweling trenches in<br />
visages of the unlucky victims pressed in<br />
from behind<br />
Now that we have that off the chest, at least<br />
one trend to applaud:<br />
1. Large date watches<br />
It is one of life’s cruel ironies that as many<br />
of us advance in age and gain the stature<br />
and means to acquire fine time pieces our<br />
near vision abandons us making the reading<br />
of lovingly finished dials ever more difficult.<br />
Our savior is the Grande Date, a feature<br />
prized not only by those with the near vision<br />
affliction but as well by those, vision perfect,<br />
who appreciate dial harmony.<br />
This year <strong>Blancpain</strong> introduces two new<br />
Grande Date models, the Flyback Grande<br />
Date and the steel Aqua Lung Grande Date.<br />
Flyback Grande Date. Long one of the<br />
icons in the <strong>Blancpain</strong> collection has been<br />
the Flyback Chronograph. In a new larger<br />
40 mm size, the new Flyback Grande Date<br />
carries over all of the core elements<br />
that have distinguished the Flyback and<br />
made it a must for connoisseurs of<br />
chronographs: column wheel design for<br />
supple smooth control of and creamy<br />
button feel for all chronograph start/<br />
stop and reset functions; vertical clutch<br />
actuation of the chronograph for flawless,<br />
jump-free starting and stopping; flyback<br />
capability, which, with a single push<br />
of the return to zero button automatically<br />
stops the chronograph, resets it to zero<br />
and restarts.<br />
Now with the Grande Date, legibility is<br />
emphasized. To maintain harmony of the<br />
dial, the date disks are black to blend subtly<br />
the display into the rest of the dial.<br />
A classic of the house refreshed,<br />
the Flyback Grande Date
IT IS ONE OF L<strong>IF</strong>E’S CRUEL IRONIES THAT AS MANY<br />
OF US ADVANCE IN AGE AND GAIN THE STATURE<br />
AND MEANS TO ACQUIRE FINE TIME PIECES OUR<br />
NEAR VISION ABANDONS US MAKING THE READING<br />
OF LOVINGLY FINISHED DIALS EVER MORE D<strong>IF</strong>FICULT.<br />
Aqua Lung Grande Date. For many years<br />
the Aqua Lung in its several versions has<br />
been one of <strong>Blancpain</strong>’s most popular diving<br />
watches. It, together with its other diving<br />
siblings, the Fifty Fathoms, Anniversary Fifty<br />
Fathoms, and Concept Fifty Fathoms, is<br />
unique in the world of diving watches in<br />
that they offer an extraordinarily long<br />
power reserves in their derivations of the<br />
Caliber 1150.<br />
The Aqualung Grande Date is powered by<br />
the Caliber 6950 (based on the 1150) whose<br />
283 components deliver a 70 hour power<br />
Dial Side of the Aqua Lung<br />
Grande Date. Note the mirror polish<br />
on the edge of the plate<br />
reserve. Viewing the movement through the<br />
clear case back, all of the finishing motifs of<br />
the Léman series are visible: traditionally<br />
produced (heat method) blued screws,<br />
rhodium-plated solid white gold winding rotor,<br />
blue engraving, and hand decorated and<br />
polished components. The case in brushed<br />
steel is water-resistant to 100 meters.<br />
As 2005 was the 270th birthday for<br />
<strong>Blancpain</strong>, in remembrance of that date, the<br />
Aqualung Grande Date has been issued in a<br />
series limited to 2005 examples, each individually<br />
numbered.<br />
Aqua Lung Grande Date<br />
48 | 49
IN TIME<br />
LE TOURBILLON TRANSPARENCE<br />
Lingering, lurking, lying in wait in the back<br />
of every savvy watch collector’s consciousness<br />
is a rarely asked, almost never answered<br />
question: “Yes. I can see the finishing<br />
through the clear case back of my watch.<br />
The bridges with delicately applied côte de<br />
Genève. The plates with perlage swirls. The<br />
gleaming anglage polish on the sides of<br />
plates and bridges. But … what about the<br />
finish on the side of the movement hidden<br />
behind the dial?” Occasionally, the question<br />
turns somewhat dark, maybe even with an<br />
edge of menace. “What if … there is deception<br />
here? What if … the watchmakers who<br />
produced my watch dolled up the side of the<br />
watch I could see, the parts exposed to view<br />
by the clear case back, but followed some<br />
lesser standard elsewhere?”<br />
Of course watchmakers, from whom<br />
nothing is hidden, know that for every<br />
<strong>Blancpain</strong> watch, the quality of finishing on<br />
the components which do not reveal themselves<br />
through a clear case back is the same<br />
as those which do. Wonderful articles have<br />
been written and published on the Internet<br />
by exceptionally talented watch collectors<br />
who have themselves dismantled their<br />
<strong>Blancpain</strong>s and examined the finishing of all<br />
the parts, even the most hidden from view,<br />
such, as for example, the components of the<br />
keyless works. (For the less experienced collectors,<br />
the keyless works of a mechanical<br />
watch, deeply buried in the movement, is<br />
attached to the crown. These components<br />
allow the crown to wind the watch in one<br />
position and change the time when the<br />
crown is pulled to a different position.) One<br />
particularly experienced collector concluded<br />
in his Internet article that the finishing of the<br />
WITH THE SPECIAL EDITION TOURBILLON TRANSPARENCE,<br />
BLANCPAIN PARTS THE MISTS AND MYSTERIES OF<br />
FINISHING ON MANY OF THE PARTS WHICH OTHERWISE<br />
WOULD BE HIDDEN FROM VIEW.<br />
<strong>Blancpain</strong> was impeccable throughout,<br />
including the keyless works (and sadly came<br />
to a very different conclusion concerning<br />
another brand where the visible parts displayed<br />
elaborate finishing flourishes, but the<br />
hidden parts, particularly the keyless works,<br />
were a disappointment). That conclusion is<br />
also born out in the hands of many<br />
knowledgeable collectors who with an<br />
accomplished sensitive touch can feel the<br />
finishing of a <strong>Blancpain</strong> when they wind the<br />
watch, pull the crown, activate a pusher on<br />
a chronograph, change time of a GMT<br />
function or otherwise manipulate a control<br />
on the watch.
A piece for connoisseurs:<br />
The Tourbillon Transparence<br />
50 | 51<br />
With the special edition Tourbillon<br />
Transparence, <strong>Blancpain</strong> parts the mists<br />
and mysteries of finishing on many of the<br />
parts which otherwise would be hidden<br />
from view. Now in addition to watchmakers<br />
and the 1 in 10 million watch collector<br />
who dares to disassemble his<br />
watch, everyone can be treated to the<br />
delights of the normally hidden from view<br />
dial side of a <strong>Blancpain</strong> Grande Date<br />
Tourbillon movement.<br />
<strong>Blancpain</strong> summoned art and science to<br />
achieve front side transparency. The dial is composed<br />
of a sapphire plate a mere 0.40 mm<br />
thick. Precision drilling produces the mounting<br />
points for the diamond polished, baton<br />
faced and faceted hour markers.<br />
Of course all of this effort was expended<br />
for what lies below. Now from two sides<br />
the owner can gaze upon the handiwork<br />
of the movement. Not only is<br />
all the polishing done by hand, so<br />
individual is the decorating and<br />
finishing of many of the components<br />
that the cognisenti can recognize tiny<br />
details which reveal which particular<br />
artisan in Le Brassus finished the watch!<br />
The Grande Date movement composed of<br />
307 parts and offering a 7-day power reserve<br />
is housed in a 38 mm platinum case.<br />
As befits a haute horlogerie piece, the Transparence<br />
is equipped with a deployant (or<br />
folding) clasp.<br />
The Transparence was made part of <strong>Blancpain</strong>’s<br />
270th Anniversary and in homage to<br />
that occasion is offered as a limited edition<br />
of 27 pieces.
IN TIME<br />
THE LIMITED EDITION REVEIL<br />
Whether you covet them or denounce them,<br />
only the most isolated of Tibetan hermits has<br />
not remarked on the evolution of the sports<br />
utility vehicle from a purely utilitarian transport<br />
conceived to go about its appointed<br />
tasks with, at best, the grim resolve of a<br />
party apparatchik during the Soviet heyday<br />
into vehicles with the flash, pizzazz, and<br />
verve of the most exotic sports cars. In drawing<br />
an analogy here by no means do I suggest<br />
that the <strong>Blancpain</strong> Reveil be considered<br />
as anything other than one of the world’s<br />
most gorgeous timepieces whose every<br />
detail was conceived and carefully executed<br />
to fit perfectly all of the tasks given to the<br />
“ultimate travel watch”. So the first half of<br />
my SUV rant can be dispensed with as irrelevant.<br />
Not so the second half since I most certainly<br />
DO want to draw an analogy when it<br />
comes to the subject of adding spice and<br />
pizzazz because THAT evolution has most<br />
certainly come to the Reveil.<br />
BLANCPAIN TAKES THE REVEIL AND LIBERALLY APPLIES A DOSE<br />
OF CHILI, DASH OF CAYENNE AND SOUPCON OF JALAPENO.<br />
Detail of the<br />
alarm hammer
Introducing the Limited Réveil GMT<br />
Anniversaire. <strong>Blancpain</strong> takes the Reveil<br />
and liberally applies a dose of chili, dash of<br />
cayenne and soupcon of jalapeno. This<br />
Anniversary edition features a 5N brushed<br />
red gold case, special black dial with<br />
applied markers and numerals, a highly<br />
flexible and conforming to the wrist rubber<br />
bracelet, and a gold deployant buckle. It is<br />
a Reveil with special pizzazz.<br />
Of course, all of the features of the nonlimited<br />
edition Reveil are replicated in the<br />
Anniversary Edition including two time<br />
zone displays (home time and local time),<br />
an advancing and retarding date display<br />
(which moves forwards and backwards as<br />
the local time is moved through midnight),<br />
an alarm function with a musical large diameter<br />
sounding ring, automatic winding of<br />
both the alarm and main barrel of the base<br />
movement, and an alarm power reserve<br />
display. The movement finishing featuring<br />
blued screws, a solid gold rhodium-plated<br />
18 kt gold winding rotor, hand polished and<br />
finished components and free sprung<br />
balance carries over as well.<br />
Another watch from the celebration of<br />
<strong>Blancpain</strong>’s 270 years as a manufacture,<br />
this Limited Edition Réveil is available in<br />
only 270 examples, each engraved from<br />
1/270 to 270/270 on the caseback. ■<br />
52 | 53<br />
The reveil movement.<br />
Two details to note:<br />
the free sprung balance<br />
and repeater-like<br />
sounding ring
ART DE VIVRE<br />
THE BLANCPAIN<br />
WINE LETTER<br />
LUCIEN<br />
LE MOINE<br />
BY JEFFREY S. KINGSTON<br />
This inaugural issue of Letters From Le Brassus introduces<br />
wine expert Dr. George Derbalian. Dr. Derbalian is the<br />
founder of Atherton Wine Imports located in Northern California.<br />
Not only has he become one of the United States’ premier<br />
importers of fine wines, but he has acquired a well-deserved<br />
reputation as one of the leading and most respected wine<br />
connoisseurs and expert tasters in the world.<br />
Each year Dr. Derbalian travels the wine circuits of Europe and<br />
the United States meeting with producers, owners of the finest<br />
domains, chefs de chai, and other key figures in the world<br />
of wine. Throughout the course of each year he tastes literally<br />
many thousands of current production<br />
and vintage wines.<br />
In this issue, Dr. Derbalian shares<br />
with us one of his latest discoveries,<br />
the burgundies of Lucien Le Moine.
54 | 55<br />
The Corton Corton<br />
Hill,<br />
Côte de Beaune
ART DE VIVRE<br />
NO ONE PERSON FULLY MASTERS<br />
THE VEXING COMPLEXITY OF THE<br />
Winston Churchill, always one to turn a<br />
phrase, conjured the description “a<br />
mystery wrapped in an enigma”. He was not<br />
speaking of wine, but he easily could have<br />
been describing the world of French burgundy.<br />
No one person fully masters the vexing<br />
complexity of the burgundy region. Take for<br />
example the famous Grand Cru vineyard of<br />
Clos de Vougeot. There are nearly 100 different<br />
owners of separate parcels within this<br />
single vineyard, producing wine under different<br />
names, and, most importantly, no two of<br />
these wines, each bearing the same vineyard<br />
name, are exactly alike. To the diversity of production<br />
(each producer reflecting the style,<br />
approach and talent of the wine maker and<br />
caretaker of the vines) adds the year to year<br />
vintage variation, and one confronts an exceedingly<br />
complex matrix of wine quality and styles<br />
ranging from profound, ethereal, earthy to,<br />
BURGUNDY REGION.<br />
Mounir Saouma “Lucien Le Moine“<br />
sadly in a few cases, thin and mediocre. And<br />
this is the complexity reflected in just one of<br />
the dozens of vineyards that comprise the<br />
Côte de Nuits and Côte de Beaune.<br />
Finding great burgundy is a quest to unravel<br />
the complexities of the region and to latch<br />
onto producers dedicated to quality. Over the<br />
last 30 years, this quest increasingly has been<br />
a search for domain wines, that is, wines<br />
whose origins exist entirely under “one roof”,<br />
so to speak. These are wines where the owner<br />
of the vines, raises the vines, controls the harvest,<br />
conducts and controls the vinification<br />
and, then finally, bottles the finished wine. The<br />
emergence of such domain wines represented<br />
a remarkable revolution in burgundy.<br />
Previously the region had been dominated by<br />
large houses called “negotiants”, who purchased<br />
wine already in barrels, trusting in the<br />
raising of the vines (“élevage”) and vinifica-<br />
tion of others. The negotiants with their substantial<br />
commercial size performed a valuable<br />
service for small wine producers. They removed<br />
the distribution and sales burdens<br />
which many small producers felt unable to<br />
bear. With their purchases of much of the production<br />
of the entire region, the negotiants<br />
became the principle source of burgundy for<br />
the consumer.<br />
Unfortunately, the negotiant business<br />
model often did not result in wines of distinction.<br />
Their identity hidden and, by reason of<br />
often long-term purchase contracts, insulated<br />
from substantial commercial risk (or reward),<br />
the vintners who actually made the wine had<br />
reduced incentives to excel. Also contributing<br />
to mediocrity was a risk averse predilection of<br />
the negotiants. Many did not want wines that<br />
excelled. They wanted “safe” wines that<br />
could be easily sold. Finally, the negotiants
muted whatever individual expression might<br />
have been found in a particular wine from a<br />
particular producer by blending all of the producers’<br />
wines from a single vineyard together<br />
in the final bottling.<br />
This began to change 30 years ago as<br />
ambitious, creative, talented vintners<br />
one-by-one began breaking away from the<br />
negotiant cocoon in order to express themselves<br />
with their own hand-crafted domain<br />
wines. They did not want their handiwork to<br />
be lost in a blend. They wanted their wines to<br />
make a statement about their wine making<br />
philosophy and represent the best that burgundy<br />
had to offer. More than that, many of<br />
these domain owners were willing to take<br />
risks in the name of uncompromising quality.<br />
What formerly had been a rather bland world<br />
of commercially produced negotiant wines<br />
became a world of wonderfully diverse<br />
artistic expression. Burgundy lends itself to<br />
creativity as the pinot noir grape, used exclusively<br />
for the reds and the chardonnay<br />
grape, exclusively for the whites, both may<br />
be vinified in a multitude of ways—should<br />
the wine stay long on the lees before fermentation<br />
is begun? Should vinification<br />
temperature be depressed? How much stem<br />
should be allowed? Should grapes be sorted<br />
bunch by bunch? How much new oak? How<br />
much stirring in the barrel? You get the idea.<br />
There is no set formula, no single recipe so<br />
to speak, to be followed. This variability<br />
allows talented wine makers to extract different<br />
expressions and emphasize different<br />
qualities from the grapes from a single vineyard.<br />
Some domain wine makers seek to coax<br />
out of their harvests an expression of the soil<br />
of each particular vineyard. Others follow<br />
56 | 57<br />
the opposite route, seeking to bring forward<br />
their own wine making style, de-emphasizing<br />
soil characteristics. The knowledgeable<br />
consumer is the winner, able to choose<br />
domains according to style. With some very<br />
limited exceptions, over the past decade, all<br />
burgundies of distinction have been domain<br />
wines and the quantities of negotiants’ wines<br />
have diminished and their appeal to wine<br />
connoisseurs has largely disappeared.<br />
The wines of Lucien Le Moine improbably<br />
turn this now accepted truism on its head.<br />
Doubly so. These are wines of great breed<br />
making powerful personal style statements—<br />
wines which critics have already called “worthy<br />
of a special search in the market place”. Yet<br />
contrary to the current catechism that wines<br />
with strong personalities and great definition<br />
can only be domain wines, these are technically<br />
speaking negotiant wines, because the
ART DE VIVRE<br />
raising of the grapes and vinification is done<br />
by individual growers who sell their wines in<br />
barrel to Lucien Le Moine. But as we shall see,<br />
these are not factory blended and bottled high<br />
volume wines, as produced by the big negotiant<br />
firms, but artisanal specialties specially<br />
selected and available in only small quantities.<br />
Lucien Le Moine is a micro negotiant, if you<br />
will. Second, and equally running contrary to<br />
conventional wisdom, the geniuses behind<br />
this enterprise far from being native French are<br />
Lebanese and Israeli in origin.<br />
One basic to put to the side. There is no person<br />
named “Lucien Le Moine”. Instead this<br />
micro negotiant firm is the inspiration of<br />
Mounir Saouma (Lebanese by birth) and his<br />
partner Rotem Brakin (Israeli). Mounir’s entrée<br />
into wine making came in Israel where he<br />
worked as the wine-maker for Christian<br />
monks. In1995, Mounir relocated to burgundy.<br />
LUCIEN LE MOINE IS A MICRO<br />
NEGOTIANT. HIS WINE MAKING<br />
PHILOSOPHY DEDICATED TO<br />
FASHIONING DISTINGUISHED,<br />
INTENSE, RIVETING WINES.<br />
IN A WORD, IT IS A PHILOSOPHY<br />
OF NON-INTERVENTION.<br />
As the monks in Israel were of the same order<br />
as those found in the Abbaye de Cîteaux,<br />
located 16 kilometers east of Vougeot in the<br />
Côte de Nuits, Mounir, on arrival, looked to<br />
the Cîteaux monks to open doors for him in<br />
the region. Through the help of the monks,<br />
Mounir was introduced to a wide range of<br />
small domains in both the Côte de Nuits and<br />
Côte de Beaune.<br />
The monks were also the source of his name<br />
“Lucien Le Moine”. The link to the Abbey is<br />
easy to spot in that the words “Le Moine”<br />
mean “monk” in French. The first word is<br />
somewhat less obvious. In Arabic, Mounir<br />
means “light”. The rough translation of that<br />
became “Lucien”. Hence, Mounir the Monk<br />
became “Lucien Le Moine”.<br />
Acting as a wine-making consultant, Mounir<br />
preached his wine-making philosophy dedicated<br />
to fashioning distinguished, intense,<br />
The “line-up“ of an<br />
evening’s tasting<br />
riveting wines. In a word, it is a philosophy of<br />
non-intervention. All too often, wine-makers<br />
manipulate their wines seeking to avoid risk.<br />
Sadly, however, wines manipulated to be safe<br />
are wines lacking character. According to his<br />
policy of non-intervention, Mounir does not<br />
believe in fining, racking or filtration. Fining is<br />
a process of clarification to stabilize the wine.<br />
A substance, often egg whites, is put into the<br />
barrel where it may bind with solid particles<br />
suspended in the wine. The solids are then<br />
filtered out producing a wine which is clear<br />
and unlikely to have sediment. As many consumers<br />
wrongly consider sediment as a flaw,<br />
the resulting wine is unlikely to raise hackles.<br />
It is also unlikely to have depth, character or<br />
personality. Safe, but bland is the result. The<br />
very particles filtered out of the wine possess<br />
remarkable flavors and give the wine depth<br />
and dimension.
After preaching his non-intervention<br />
beliefs for four years to a wide range<br />
of small high quality domains, Mounir decided<br />
to embark on his own venture. Through<br />
his consulting, he met domain owners who<br />
were single-mindedly dedicated to quality<br />
and to crafting wines of distinction. He then<br />
convinced these domains to sell him small<br />
fractions of their production. Sometimes this<br />
meant settling for but a single barrel—25<br />
cases—of a particular wine. Upon delivery of<br />
the wine in barrels, Mounir adheres to his<br />
non-intervention credo. In addition to abjuring<br />
fining, racking and filtering, he barrelages<br />
the reds and whites on 100% of their<br />
lees. Indeed, Mounir demands that his producers<br />
supply the wine with a large quantity<br />
of lees depending on the vintage. Lees are a<br />
source of CO2 which helps the wine age and<br />
in certain vintages like 2000 can bestow a<br />
slightly creamy quality. For the whites, a<br />
gentle stirring of the wine (called “batonnage”)<br />
is done three or four times a month.<br />
Mounir uses only the highest quality<br />
Seguin Moreau barrels with oak from the<br />
Jupilles forest. His attention to detail does<br />
not stop there. He insists upon fine grain in<br />
the oak and upon a slow toasting, varying in<br />
degree depending upon which wine will be<br />
aged in the barrel. Unusual today, when reuse<br />
of barrels for two or three vintages is<br />
common, 100% of his barrels are new.<br />
When it comes time to bottle the wines,<br />
Mounir does it the old-fashioned way, by<br />
gravity. By contrast, one large negotiant in<br />
Beaune, once pointed me with great pride<br />
to his newly installed system of pumps,<br />
meters and pipes with which he could automate<br />
the bottling process. Great wines are<br />
living things which evolve in the bottle. How<br />
58 | 59<br />
can such a delicate living thing be pushed<br />
through the vanes of a pump?<br />
In a further nod toward tradition, Mounir<br />
uses special heavy glass bottles with a very<br />
deep (or seen from the other side, high) indentation<br />
at the bottom (if you want to dazzle<br />
your friends with your mastery of wine terminology,<br />
the indentation is called a “punt”). Of<br />
course it is entertaining and practical to pour<br />
the wine with ones fingers firmly docked in<br />
the indentation, but there is another more<br />
substantive reason for bringing back this traditional<br />
bottle shape. The deep trough that is<br />
created becomes a good trap for sediment. As<br />
experienced burgundy collectors know, far<br />
from revealing a flaw in wine, the accumulation<br />
of sediment as the wine ages is the sign<br />
of a wine that is alive and evolving. The contrary<br />
is also true, wines without sediment<br />
generally get that way because the elements<br />
Mounir Saouma and<br />
Rotem Brakin
ART DE VIVRE<br />
© THIERRY GAUDILLÈRE-ECRIVIN<br />
that produce sediment are filtered out—<br />
unfortunately, these same elements are the<br />
ones that allow the wine to grow and gain<br />
depth during aging. No sediment—sterile<br />
wine. Mounir’s wines, all unfiltered, do have<br />
sediment so that the bottle shape serves a<br />
dual purpose, grip and sediment trap.<br />
Mounir and Rotem recently came to the San<br />
Francisco Bay Area for a tasting of their wines<br />
at Jardiniere Restaurant. Sommeliers from<br />
several restaurants gathered to taste through<br />
a range of reds and whites from the 2003 vintage.<br />
Experienced tasters single-mindedly<br />
focus on the “top of the ladder”, the wines<br />
highest in the pecking order. Trade practice<br />
takes account of this so that every tasting is<br />
organized from bottom to top. If the most<br />
prestigious wines are tasted too soon, then<br />
lesser wines will be overshadowed. In burgundy,<br />
this means that lesser generic appellations<br />
come first, followed by “villages” wines (that<br />
is an appellation of the village region, but not<br />
of a rated vineyard), then premier crus, then,<br />
finally, the stars of the show, the grand crus.<br />
After hundreds of tastings, it is easy to skate<br />
through the preliminary rounds, so to speak,<br />
waiting for real heavy weights to show themselves.<br />
This tasting did not depart from pattern<br />
as the grand crus were in fact stunning riveting<br />
wines. But where the pattern was broken<br />
was in the tasting of lesser wines. These were<br />
not wines to be overlooked, not merely stepping<br />
stones waiting for the big boys to arrive.<br />
In their own right, the lesser appellations were<br />
distinguished wines of character.<br />
The lowest white appellation was the<br />
2003 Bourgogne Blanc. Generally an appellation<br />
this low will be an utterly forgettable<br />
wine, suitable perhaps for stuffing into a<br />
knapsack for consumption on a picnic. Not<br />
this one. It had a full-blown chardonnay<br />
character in the nose melding notes of<br />
melon and butter, followed by a rich body<br />
yielding up butter and nuts. While this wine<br />
would never be mistaken for a grand cru, it<br />
has the potential to shame many wines of<br />
higher appellations.<br />
While the Bourgogne Blanc gave a hint of<br />
the across the board quality of Mounir’s<br />
wines, the Pernand Vergelesse added an<br />
emphatic exclamation point. Pernand is an<br />
often overlooked appellation which sits adjacent<br />
to the very famous Grand Cru vineyard<br />
of Corton Charlemagne. Despite its proximity,<br />
Pernand is not noted for producing wines<br />
of distinction. Mounir’s Pernand from the<br />
Sous Frétila vineyard was outstanding. Displaying<br />
the citrus mineral character of its<br />
neighbor Corton Charlemagne, this Pernand<br />
had admirable richness and length.
Next up the white ladder was the<br />
Meursault Perrières. In a word, this was<br />
a lovely text book example of great Meursault.<br />
The opulent nose exploded with a nutty apricot<br />
note. The mouth had a rich roasted butter<br />
character followed by a long-balanced buttery<br />
finish.<br />
There was an interesting contrast with the<br />
other Premier Cru white in the tasting, a<br />
Puligny Montrachet Les Folatières. The<br />
Folatières vineyard is one of the most distinguished<br />
in Puligny, lying along the same road<br />
(and the same side of the road as Le<br />
Montrachet itself), across from and slightly to<br />
the north of Les Pucelles. The Folatières was<br />
more restrained than the Meursault, with a<br />
nice balance of peach and butter and minerals,<br />
followed by a spicy finish.<br />
At the top was the Grand Cru, Corton<br />
Charlemagne. A great Corton Charlemagne<br />
The Hospice de Beaune.<br />
The elaborately decorated<br />
tile roof is a signature<br />
architectural flourish of<br />
the Côte d’Or<br />
should have a citrusy steely exterior which<br />
hides the strength and richness of the underlying<br />
wine. Mounir’s again fit the appellation<br />
perfectly. The depth and concentration of this<br />
wine was extraordinary, so was its steel, citrus,<br />
mineral sheath.<br />
The reds were stars as well. Like its generic<br />
counterpart, the Bourgogne Rouge was a<br />
wine of character, displaying sweet pinot fruit<br />
with touches of oak. Mounir explained why it<br />
performed so well. It was a blend of grapes<br />
from Fixin, Marsonnay, Hautes Côtes de Nuits<br />
and young Nuits St. Georges.<br />
The Premier Cru Gevrey Chambertin Les<br />
Cazetiers showed extremely well displaying<br />
very sweet cherry fruit, backed by Gevrey<br />
earthiness. It would clearly outperform many<br />
Grand Cru Chambertins.<br />
At the top of the red ladder was Mounir’s<br />
Chambolle Musigny Les Amoureuses. Technic-<br />
60 | 61<br />
ally speaking, Les Amoureuses is “only” a<br />
Premier Cru vineyard. Yet burgundy cognoscenti<br />
know that in the hands of great wine<br />
makers (such as Christophe Roumier or Robert<br />
Groffier), stunning Grand Cru quality can be<br />
found there. Mounir’s offering placed his wines<br />
in that same stratosphere. This Amoureuses<br />
had remarkable depth and concentration of<br />
fruit. It also had the wonderful velvet softness<br />
in the mouth that devotees of the Chambolle<br />
Musigny commune crave in those wines.<br />
One caution about Lucien Le Moine wines.<br />
The quantities produced of each appellation<br />
can be miniscule. In some instances but a single<br />
barrel, 25 cases are available for all the<br />
world. A special effort, therefore, is needed to<br />
find them, but that effort will be rewarded<br />
with wine of uncompromising quality. ■<br />
© FOTOS BY KOBRAND CORPORATION
NEWS<br />
A NEW TRADITION<br />
THE OCCASION OF BLANCPAIN’S 270TH ANNIVERSARY FURNISHED<br />
A REASON TO REFLECT ON THE MANUFACTURE’S PAST TRIUMPHS
IS BORN<br />
BY JEFFREY S. KINGSTON<br />
Drilled into every successful businessman,<br />
athlete, politician or artist, is a<br />
keen sense of the present and a blocking of<br />
the past. We are taught never to dwell upon<br />
either past accomplishments or failures,<br />
instead to look ever forward. However, the<br />
occasion of <strong>Blancpain</strong>’s 270th Anniversary<br />
furnished a reason to break from discipline<br />
and reflect on the Manufacture’s past<br />
triumphs. What <strong>Blancpain</strong> found was astonishing<br />
to even the longest term employees.<br />
Living in the present, the entire organization<br />
had lost track of just how long a list of world<br />
firsts and world records was embedded in its<br />
past.<br />
Gathering this history together, provided<br />
an inspiration. What more fitting way to<br />
mark an important anniversary for the<br />
Manufacture than to produce an exhibit<br />
celebrating these achievements. Thus the<br />
exhibit “A Tradition of Innovation” was<br />
born. Consisting of more than 19 pieces,<br />
this exhibit and an accompanying special<br />
edition hard cover book presented such<br />
62 | 63
NEWS<br />
records as the world’s thinnest automatic<br />
chronograph, the world’s first modern diving<br />
watch, the world’s first automatic winding<br />
tourbillon with 8-day power reserve, and<br />
carrying forward to the very recent past, the<br />
world’s first running equation of time wrist-<br />
At the heart of <strong>Blancpain</strong>’s world<br />
record thin chronographs, the column<br />
wheel and vertical clutch mechanisms<br />
watch, the world’s first perpetual calendar<br />
with hidden correctors and the world’s thinnest<br />
perpetual calendar. After debuting at<br />
the re-opening ceremony for its Le Brassus<br />
workshop, the Tradition of Innovation Exhibit<br />
has now embarked on a world tour.<br />
But the theme of the Exhibit and the<br />
book was seen to have a deeper significance.<br />
It represents the core values of<br />
<strong>Blancpain</strong>—a single-minded quest to expand<br />
the frontiers of haute horlogerie<br />
by undertaking new challenges while at<br />
the same time remaining faithful to the<br />
most honored watchmaking traditions.<br />
This <strong>Blancpain</strong> ethos is now reflected in its<br />
new advertising motif, bearing the name<br />
“Tradition of Innovation”.<br />
These new advertisements which will be<br />
rolling out over the coming months highlight<br />
the innovations and inspiration embodied<br />
in the <strong>Blancpain</strong> collection. Of<br />
course, the watches are shown, but so are<br />
key components of the movement that<br />
bestow the special personality that<br />
connoisseurs expect of a <strong>Blancpain</strong> watch.<br />
As well the ads feature photos of hands<br />
and tools of the watchmaker as he or she<br />
works bring the watch to life. ■
SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />
PRINCE ALBERT II REWARDS<br />
THE WORK OF ARTIST<br />
JEAN-MICHEL FOLON<br />
This year, the theme of <strong>Blancpain</strong>’s 6th participation<br />
in the Monaco Yacht Show was a celebration<br />
of Monaco’s maritime heritage. In<br />
honor of this partnership, Prince Albert II of<br />
Monaco personally rewarded artist Jean-<br />
Michel Folon with an exceptional watch, the<br />
<strong>Blancpain</strong> Léman Aqualung Monaco Yacht<br />
Show 2005.<br />
A multi-talented artist, Jean-Michel Folon<br />
has given a new lease on life to a 1930s boat<br />
that was inexorably degrading into a wreck.<br />
This superb vessel, entirely restored in keeping<br />
with the noblest shipbuilding traditions<br />
and christened Over the Rainbow, is moored<br />
in the Monaco harbor.<br />
Jean-Michel Folon and His Serene Highness<br />
Prince Albert II.<br />
Produced in a limited numbered edition of<br />
150, the Léman Aqualung Monaco Yacht<br />
Show 2005 is distinguished by its case-back<br />
engraved with the legendary Monaco lighthouse<br />
and by the Monaco coat of arms<br />
adorning its ebony black dial. Each watch in<br />
this limited series is accompanied by a portfolio<br />
on lighthouses illustrated, numbered<br />
and signed by artist Jean-Benoît Héron.<br />
Nicolas G. Hayek Sr and Marc A. Hayek<br />
Welcoming more than 300 members of the<br />
press and collectors from around the world,<br />
<strong>Blancpain</strong> brought its 270th Anniversary<br />
celebration to a climax with two spectacular<br />
openings on October 6th and 7th.<br />
Long a home to the creation of its most<br />
64 | 65<br />
BLANCPAIN CELEBRATES THE RE-OPENING OF THE LE BRASSUS ATELIER<br />
AND THE DEBUT OF THE EXHIBIT “TRADITION OF INNOVATION”<br />
complicated watches, the Le Brassus workshop,<br />
lovingly called the “farmhouse” within<br />
<strong>Blancpain</strong>, has become a symbol of the<br />
manufacture. <strong>Blancpain</strong>’s CEO Marc A. Hayek<br />
accompanied by Nicolas G. Hayek cut the ribbon<br />
to formally reopen the atelier whose
SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />
restoration has lasted more than a year.<br />
Coincident with the reopening of the<br />
Le Brassus atelier, <strong>Blancpain</strong> debuted its<br />
exhibit “Tradition of Innovation”. This exhibit,<br />
accompanied by a commemorative<br />
book, assembles together for the first time a<br />
chronicle of <strong>Blancpain</strong>’s many innovations. In<br />
its gallery, the exhibit includes many world<br />
firsts and world records which <strong>Blancpain</strong> has<br />
created and pioneered over its history.<br />
Following the formal ceremonies and tour of<br />
the exhibit and farmhouse, <strong>Blancpain</strong>’s<br />
guests were treated to a gala evening of<br />
champagne, dinner and dancing until the<br />
early hours of morning.<br />
The grey mare Emandoria, winner of the<br />
Prix <strong>Blancpain</strong> delivered to Jerzy Bialobok<br />
OFFICIAL BLANCPAIN PRIZE AWARDED AT THE<br />
WORLD ARABIAN HORSES CHAMPIONSHIP 2005<br />
Inspired by a shared love of beauty and the<br />
tireless pursuit of perfection, <strong>Blancpain</strong> was a<br />
partner in the World Arabian Horses<br />
Championship held in Paris (France), from<br />
December 9th to 11th, 2005.<br />
The Official <strong>Blancpain</strong> Prize rewards an<br />
exceptional purebred Arabian horse and<br />
highlights the constant search for perfection<br />
and the philosophy of excellence binding the<br />
equestrian world to that of the Manufacture<br />
in Le Brassus.<br />
<strong>Blancpain</strong> presented Mr Jerzy Bialobok, director<br />
of the Polish Stadnina Koni-Michalow<br />
Breed and lucky owner of Emandoria, a grey<br />
mare yearling filly, with an 18-carat red-gold<br />
full-calendar “Hunter” watch, featuring a<br />
100-hour power reserve, a blue dial and gold<br />
applied facetted hour-markers.
BLANCPAIN OPENS ITS FIRST<br />
BOUTIQUE IN SWITZERLAND<br />
Following on from Cannes, Paris, New York,<br />
and Munich, <strong>Blancpain</strong> has set up its very first<br />
Boutique on Swiss soil, located on the corner<br />
of the Rue du Rhône and the Place de la<br />
Fusterie, Geneva. The collections of the<br />
world's oldest watch brand are showcased in<br />
a 53 sq.m. boutique which opened on<br />
December 16th. Reflecting the philosophy<br />
prevailing in the Manufacture in Le Brassus,<br />
<strong>Blancpain</strong> boutiques convey the same spirit<br />
that pervades the workshops of its masterwatchmakers.<br />
Crafted by a skilled cabinetmaker<br />
from the Vallée de Joux, the interior design<br />
of the boutique is imbued with the flavor of<br />
the traditional watchmaking country side.<br />
Cherry wood is the predominant theme, clothing<br />
the walls and furniture with its warm<br />
amber tones. Comfortable leather chairs welcome<br />
visitors, who can thus savor a “lounge”<br />
atmosphere in which to discover <strong>Blancpain</strong>’s<br />
hand-finished and decorated timepieces.<br />
At the back of the boutique, an authentic<br />
antique solid oak and pewter bar found in a<br />
Parisian brasserie provides an area conducive<br />
to “watch talk” with collectors.<br />
66 | 67<br />
GENEVA, PARIS, NEW YORK,<br />
CANNES AND NOW A<br />
NEW BOUTIQUE IN MUNICH<br />
December 9th, 2005 marked the much anticipated<br />
opening of <strong>Blancpain</strong>’s first boutique in<br />
Germany, located at the prestigious Maximillianstrasse<br />
in Munich (no. 14). This address<br />
is where the celebrated artist Rudolph Moshammer<br />
had his studio, and it is here where<br />
<strong>Blancpain</strong> has outfitted the space with the<br />
warm wooden décor recalling its Vallée de<br />
Joux roots. <strong>Blancpain</strong> has taken two floors.<br />
The ground floor is home to the cases displaying<br />
<strong>Blancpain</strong>’s Haute Horlogerie collection<br />
of timepieces. One floor above, is the<br />
reception area and workshop for <strong>Blancpain</strong>’s<br />
German after-sales service.
NEWS<br />
SHORT TAKES FROM THE BLANCPAIN NEWS-WIRE<br />
BLANCPAIN HONORS WORLD CHESS CHAMPION<br />
VLADIMIR KRAMNIK WITH A UNIQUE WATCH FOLLOWED<br />
BY AN EVENING OF CHESS FOR COLLECTORS<br />
The Moscow luxury goods speciality boutique<br />
Mercury played host to a very special day of<br />
watches and chess on November 24th. The<br />
guests of honor were World Chess Champion<br />
Vladimir Kramnik, <strong>Blancpain</strong> CEO Marc A.<br />
Hayek and thirty privileged watch collectors.<br />
Marc A. Hayek presents Vladimir Kramnik<br />
his special Villeret Time Zone Watch<br />
Vladimir Kramnik challenged by thirty simultaneous chess matches<br />
The most celebrated name in all of<br />
chess, Vladimir Kramnik has<br />
been reining champion since<br />
2000 when he defeated Garry<br />
Kasparov in London. At times,<br />
Champion Kramnik likens his<br />
chess to a “fighting game”<br />
but more often to an art that<br />
is simply “felt”. Drawing an<br />
analogy to a painter, he has said<br />
that “A painter never asks people what<br />
they want to see. He paints”. For many years<br />
the art on Vladimir Kramnik’s wrist has been<br />
a watch from the <strong>Blancpain</strong> Villeret series. To<br />
honor his continued successful defenses of<br />
his world title, <strong>Blancpain</strong> created a special<br />
watch which was presented by <strong>Blancpain</strong><br />
CEO Marc A. Hayek. Given a choice from<br />
the <strong>Blancpain</strong> collection, Vladimir Kramnik<br />
selected a Villeret Time Zone in white gold.<br />
Kramnik has long been drawn to the classicism<br />
of the <strong>Blancpain</strong> Villeret series which is<br />
personified in the Time Zone, ref. 6260.<br />
In recognition of Vladimir Kramnik’s achievements<br />
and his many years devotion to <strong>Blancpain</strong>,<br />
the model presented by Marc A. Hayek<br />
featured a unique winding rotor bearing the<br />
image of Vladimir Kramnik in a contemplative<br />
chess pose. This special time piece was<br />
created by <strong>Blancpain</strong>’s master<br />
engraver in Le Brassus.<br />
Following the presentation of<br />
this unique <strong>Blancpain</strong> watch,<br />
Vladimir Kramnik played an<br />
exhibition chess match simultaneously<br />
against 30 watch<br />
collectors.<br />
Publisher<br />
BLANCPAIN SA<br />
Le Rocher 12<br />
1348 Le Brassus<br />
Switzerland<br />
Tel.: +41 21 796 36 36<br />
www.blancpain.com<br />
pr@blancpain.com<br />
Editors in chief<br />
Christel Räber<br />
Jeffrey S. Kingston<br />
Concept, Graphic Design, Realisation<br />
thema communications ag, Frankfurt, Germany<br />
Art Direction<br />
Frank Dillmann<br />
Pre-press<br />
DigitalRepro96, Frankfurt, Germany<br />
Printing<br />
Caruna Druck, Kleinheubach, Germany<br />
Photographers<br />
<strong>Blancpain</strong>, Claude Bossel, Corbis,<br />
Pierre-Michel Delessert (Flaveurs),<br />
Getty Images, Thierry Gaudillère,<br />
Alban Kakulya, Jeffrey S. Kingston,<br />
Kobrand, Wolfgang Oberle, Christel Räber,<br />
Mark Shaw, Johann Sauty,<br />
Vallée de Joux Tourisme<br />
<strong>Blancpain</strong> wishes to thank the photographers<br />
for the Arabian Horses Championship and<br />
for the Kramnik events.
BLANCPAIN. TRADITION OF INNOVATION. SINCE 1735.<br />
All chronograph commands<br />
– start, stop, reset – are made<br />
by a single button<br />
The idea of a chronograph mechanism that can be operated by a single push-piece goes back to<br />
the time of the pocket chronograph. Its refinement and elegance is appreciated as much today as<br />
when it was invented. It inspired us to produce the “Villeret Single Push-Piece Chronograph”<br />
(Ref. 6185-1546-55). A reminder of the origins of the house of <strong>Blancpain</strong>.<br />
BOUTIQUES BLANCPAIN<br />
GENEVA • PARIS • NEW YORK • MUNICH • CANNES