Build<strong>in</strong>g a better world toge<strong>the</strong>r. By tak<strong>in</strong>g care to pursue <strong>the</strong> best susta<strong>in</strong>able bus<strong>in</strong>ess practices, we can enrich our liv<strong>in</strong>g and work<strong>in</strong>g environments. In Canon, we work accord<strong>in</strong>g to our philosophy: Kyosei. This means liv<strong>in</strong>g and work<strong>in</strong>g toge<strong>the</strong>r for <strong>the</strong> common good. By m<strong>in</strong>imis<strong>in</strong>g <strong>the</strong> impact <strong>of</strong> our actions, we will be giv<strong>in</strong>g back a better world. Toge<strong>the</strong>r. More <strong>in</strong>formation can be found on: www.canon-europe.com F O R E W O R D AmCham has had some high pr<strong>of</strong>ile happen<strong>in</strong>gs <strong>in</strong> <strong>the</strong> months lead<strong>in</strong>g up to lazy <strong>of</strong> days <strong>of</strong> summer. The presentation <strong>of</strong> our <strong>2008</strong> Investors’ Agenda <strong>of</strong> Priority Po<strong>in</strong>ts on May 14 got some reasonable press coverage. Not so much press coverage (press weren’t even <strong>in</strong>vited) as <strong>in</strong>terest from our members highlighted May 28 with <strong>the</strong> annual general meet<strong>in</strong>g and a luncheon engagement with <strong>the</strong> country’s Prime M<strong>in</strong>ister, Jan Peter Balkenende as guest speaker. Well over 200 persons here. We had to disappo<strong>in</strong>t a few people <strong>in</strong> <strong>the</strong> week preced<strong>in</strong>g this event - we were sold out. The summer months will be slow for many <strong>of</strong> us and we at <strong>the</strong> <strong>Chamber</strong> are no exception. A lot <strong>of</strong> preparations will be made, however, as we already have a full fall schedule. In addition to a fresh lick <strong>of</strong> pa<strong>in</strong>t and a new location for our annual golf tournament on September 30, a new Go<strong>in</strong>g 4 Gold series will be launched <strong>in</strong> <strong>the</strong> first week <strong>in</strong> September and cont<strong>in</strong>ued <strong>in</strong> November. Keep a good watch on <strong>the</strong> <strong>Chamber</strong> Calendar and see what you can fit <strong>in</strong>to your busy schedules. In addition to some report<strong>in</strong>g on <strong>the</strong> above, this AmCham News highlights what attracts companies to Europe and <strong>the</strong> Ne<strong>the</strong>rlands <strong>in</strong> particular. We’re thankful to Ernst & Young for <strong>the</strong>ir contribution <strong>in</strong> this respect. Their recent Ne<strong>the</strong>rlands Attractiveness Survey was <strong>the</strong> basis for <strong>the</strong> summary given here. It makes <strong>in</strong>terest<strong>in</strong>g and <strong>in</strong>structive read<strong>in</strong>g. Have a good summer. The editor CHAMBERCALENDAR ROT TERDAM GOLF TOURNAMENT Thursday, July 10, <strong>2008</strong> (13:00) organized by Amcham’s rotterdam committee location Golfclub de rottenbergen, rotterdam GOING 4 GOLD DINNER I Wednesday, September 3, <strong>2008</strong> (18:30) organized <strong>in</strong> cooperation with <strong>the</strong> m<strong>in</strong>istry <strong>of</strong> economic Affairs keynote speakers h.e. frank heemskerk, m<strong>in</strong>ister for foreign trade / Jorma J. ollila, chairman royal dutch shell location hilton hotel, Amsterdam 11th ANNUAL TR ANSFER PRICING SEMINAR Thursday, September 11, <strong>2008</strong> (12:45) organized <strong>in</strong> cooperation with deloitte location hilton hotel, Amsterdam AMCHAM – AT&T GR AND GOLF TOURNAMENT Tuesday, September 30, <strong>2008</strong> (12:00) organized <strong>in</strong> cooperation with At&t location nunspeetse Golf & country club, nunspeet AMCHAM’S GR AND GAL A BALL Wednesday, October 29, <strong>2008</strong> (18:30) location beurs van berlage, Amsterdam ELECTION NIGHT EVENT Tuesday, November 4, <strong>2008</strong> (18:30) organized by partners <strong>of</strong> Amcham location hilton hotel, Amsterdam GOING 4 GOLD DINNER II Tuesday, November 18, <strong>2008</strong> (18:30) organized <strong>in</strong> cooperation with <strong>the</strong> m<strong>in</strong>istry <strong>of</strong> economic Affairs keynote speakers h.e. frank heemskerk, m<strong>in</strong>ister for foreign trade / Paul Polman, cfo <strong>of</strong> nestlé location tba AmChamnews <strong>June</strong> <strong>2008</strong>