Download Media Kit (PDF) - Passport Magazine

Hand Distributed to a Captive Audience
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BE SEEN.
Passport Magazine is a luxury lifestyle publication of
MTA Media Publications. It is individually hand-distributed
by our uniformed Personnel (exclusively to those who
want it) at select locations throughout New York City during
the late afternoon and evening rush hours reaching a
captive audience of Executives and Professionals returning
home to the Metropolitan and tri-state area…when they
have the time to see and read your message. After a long
day in the City, and with an average commute of 57 minutes,
readers have the opportunity to read this luxury
lifestyle, informative, and entertaining magazine from
cover to cover, without the usual ground distractions that
compete with your company's message. With 100% readership,
our advertisers receive better results for less cost.
Our focus on the arts as well as promoting cultural and
local events, along with our "Dining Out", Nightlife, and
sections like the puzzle pages of the "English Cricket,"
"Lighten-Up," and so much more. PASSPORT not only
has it all, but reaches all who receive it at the right time
delivering better results for our advertisers.
INSIDE
Get Better Results 4
Target Market 4
Passengers Reached 5
Circulation and Distribution 6
Editorial 7
Mechanical Specifications 11
M T A - P A S S P O R T . C O M
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GET BETTER RESULTS
FOR LESS WITH 100% READERSHIP
HAND DISTRIBUTED BY OUR UNIFORMED PERSONNEL
CAPTIVE AUDIENCE
57 MINUTE AVERAGE COMMUTING/READING TIME
TOP 6% WAGE EARNERS IN THE U.S.
WHAT MAYOR MICHAEL BLOOMBERG HAS TO SAY:
“After considering your magazine’s recommendations
on f ilms, museums, restaurants, and travel, I am
pleased to know that you are providing New York’s
commuters with some welcomed entertainment on
their way home.”
CAPTIVE AUDIENCE
Unlike magazines mailed to the
home with only an average of 26%
readership* and less than 20 minutes
reading time, PASSPORT delivers
better results for your advertising
dollars with 100% readership
and uninterrupted reading time of
an average of 57 minutes.
* Monroe Mendelsohn Market Research
TARGET MARKET
WORK in New York City :: 92%
Average AGE :: 42
OWN/LEASE two or more vehicles :: 96%
MARRIED :: 71%
Use a SPA regularly :: 56%
Have a FINANCIAL investment program in place :: 82%
FLY for business more than 10 times a year :: 43%
OCCUPATION :: Managerial 54% :: Professional 37%
DINE OUT once or more weekly :: 93%
2 or more VACATIONS yearly :: 87%
Average NET WORTH :: $1.6 Million
EDUCATION :: College Graduate 87% :: Post Graduate 43%
GENDER :: Female 63% :: Male 37%
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CIRCULATION AND DISTRIBUTION
Reaching 419,000 readers, PASSPORT magazine focuses on a captive
audience of Professionals and Executives on trains, airports, and more. It is
individually handed out complimentary by our uniformed personnel at Grand
Central Terminal as well as to the commuters at Penn Station, the PATH,
New Jersey Transit, Amtrak, the U.N and Wall Street Ferries and Heliports.
PASSPORT can also be found at many individual train stations and
platforms, the Station Master office as well as selected Medical Offices and
upscale Salons and Day Spas throughout the tri-state area.
DESCRIPTION
A LUXURY LIFESTYLE PUBLICATION
5.25 IN. X 8.375 IN.
BEAUTIFUL, GLOSSY, FULL COLOR PAGES
PERFECT BOUND
HIGH QUALITY DESIGN & EDITORIALS
COMPLIMENTARY
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PASSENGERS REACHED PER YEAR
DESTINATION PASSENGERS
New York City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8,671,312
Long Island, NY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3,684,913
Westchester, NY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,414,679
Greenwich & Fairfield, CT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .978,562
Bergan County, NJ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .764,823
Washington DC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .671,572
Boston, MA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .608,196
Philadelphia, PA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .526,764
Baltimore, MD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .437,619
VACATION HABITS
TYPES OF VACATIONS TAKEN
Ski 16%
Golf 15%
Spa 18%
Cruise 17%
Other 34%
Other 34%
Cruise 17%
VACATION DESTINATIONS (PAST 12 MONTHS)
New York, New Jersey, Pennsylvania 71%
Florida 38%
Delaware, Maryland, District of Columbia 33%
Massachusetts, Connecticut, Rhode Island, Vermont 46%
Virginia, Carolina’s Georgia 33%
Mexico 37%
Caribbean 43%
California, Nevada, New Mexico, Arizona 31%
Europe/International 36%
Ski 16%
Spa 18%
Golf 15%
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EDITORIAL
Informative, entertaining, intelligent, sophisticated, smart,
and stylish, PASSPORT magazine is packed with helpful
tips and advice on:
• Art
• Books
• Cooking
• Events/Shows/Concerts
• Fashion
• Gardening
• Great Websites
• Health & Fitness
• Home Design
• Hotels, Resorts & Spas
• Humor
• Movies
• Museums
• Music
• New Gadgets
• Night-Life
• Organic Living
• Pets
• Restaurants
• Scientific
Breakthroughs
• Theatre
• Travel
• Useful Facts
• What's New
• Word Games
• Vacations
• and so much more!
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CAPTIVE AUDIENCE

• 100% Readership
• Passenger’s Commute Time - average of 57 minutes
• Professional and Executive Median Income $157,000
• Average Net Worth $1.6 Million

COME ABOARD
W I T H S O M E O F O U R S P O N S O R S
Armani
Bedat
Bentley
BMW
Brown Harris Stevens
Burberry
Caramoor
Castle on the Hudson
Cirque du Soleil
Delta
Designer Previews
First Flight
Greenwich Concours d'Elegance
Historic Hudson Valley
Hudson River Museum
J. Crew
Jiminy Peak
Judith Ripka
Jumeirah Essex House Hotel
Lawrence Hospital
Lincoln Center
Lyndhurst
Marco Becego
Mary Jane Denzer
Masserati
Mercedes
Michael Kors
Mount Kisco Medical Group
Neiman Marcus
New York State Energy (NYSERDA)
Nordstrom
Ocean Properties
Palace Resorts
Porsche
Quebec Tourism
Roberto Coin
Simon Malls/The Westchester
Stuart Weitzman
Suwa Diamond Jewelery
The Garrison
The Mandarin Oriental
The Maritime Aquarium
The Marmara Manhattan Hotel
The Morgan Library & Museum
The New York Botanical Garden
The New York Historical Society
The Performing Arts Center
The Plaza
The Ritz Carlton
The Sagamore
The Shakespeare Theatre
The Stamford Symphony
The Whitney Museum
Tiffany
Trump
Wave Hill
Westin Hotels
Windham
WWW.MTA-PASSPORT.COM
AN INTERACTIVE COMMUTER WEB SITE
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M E C H A N I CAL S P E C I F I C A T I O N S
Full Page Live Area 4.75” x 7.75”
Full Page Bleed 5.5” x 8.625”
Full Page Trim 5.25” x 8.375”
Spread Live Area 10” x 7.75”
(beware of gutters, allow .25” each page)
Spread with Bleed 10.75” x 8.625”
Spread Trim 10.5” x 8.375”
2/3 Square 4.75” x 5”
1/2 Horizontal 4.75” x 3.75”
1/2 Vertical 2.3125” x 7.75”
1/3 Horizontal 4.75” x 2.5”
1/4 Vertical 2.3125” x 3.75”
1/4 Horizontal 4.75” x 1.75”
1/6 2.375” x 2.1875”
1/8 2.1875” x 1.775”
1/12 2.187” x 1”
LIVE AREA is the safety zone within which
all text, logos and important images must
stay to avoid being trimmed off.
We accept the following file types:
PDF must be High Resolution, CMYK color space
with images at 300ppi and all fonts embedded.
JPG - High Quality at 300ppi at final size
Art work files may be supplied on CD, flash drive,
or transmitted electronically to:
EMAIL
art@mta-passport.com
Production Contact
Aaron Tipton - 303-483-5258
(NOTE: all images MUST be CMYK and at least 300 DPI at
100% and all fonts MUST be embedded, outlined or included.
Any spot colors will be converted to CMYK. Be aware that submitting
a TIFF or JPG means your fonts will be rasterized when
printed.)
Ads submitted after the issue’s deadline are not
guaranteed to run in that issue. Contact publisher at
(212) 290-2866 for deadline information.
Full Page
TRIM w 5.25” x h 8.375”
BLEED w 5.5” x h 8.625”
LIVE w 4.75” x h 7.75”
Half Page
Horizontal
1/3 Page
Horizontal
1/4 Horizontal
A R T W O R K R E Q UIR E M E N T S
1/6
Square
Quarter
Page
1/12
2/3 Square
Half Page
Vertical
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2012/2013 EDITORIAL CALENDAR
Distribution Ad
Issue Date Issue Features Closes Deadline
HOLIDAY November 16 Holiday Gift Guide Oct. 19 Oct. 26
ISSUE 2012 Education Guide
Health Part 1
Distribution Ad
Issue Date Issue Features Closes Deadline
WINTER 2013 January 31 Private Education Jan. 4 Jan. 11
Health Issue Winter Getaways
Valentine’s Day Gift Guide
Your Health
Distribution Ad
Issue Date Issue Features Closes Deadline
SPRING 2013 March 28 Fashion Expo Feb. 22 Mar. 1
Home & Garden Issue Home Renovation
Spring Arts
Golf
Distribution Ad
Issue Date Issue Features Closes Deadline
CELEBRATIONS April 25 Wedding Guide Mar. 29 Apr. 5
ISSUE 2013 Summer Vacation Guide
Party & Catering Guide
Best Cruises
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2013 EDITORIAL CALENDAR
Distribution Ad
Issue Date Issue Features Closes Deadline
SUMMER 2013 June 27 Chefs & Restaurants June 7 Jan. 11
�e Restaurant Issue �e Great Outdoors
MONTHLY EDITORIAL FEATURES
Continuing Education Guide
Healthy Living
Distribution Ad
Issue Date Issue Features Closes Deadline
FALL 2013 August 29 Romantic Getaways Aug. 2 Aug. 9
Arts Issue Fall Arts & Culture
Fall Fashion
Cosmetic Surgery
Distribution Ad
Issue Date Issue Features Closes Deadline
HOLIDAY October 31 Holiday Gift Guide Oct. 4 Oct. 11
ISSUE 2013 Education Guide
Health & Fitness
Grand Entertaining
Arts & Events Guide Fashion Restaurant Guide
Beauty
Health
& Fitness
Shopping
Guide
English Cricket Lighten Up Travel
*Calendar subject to change
* Note: Passport Magazine assumes no responsibility for delays beyond its control.
For advertising information call 212.290.2866
or email fvonstein@mta-passport.com
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