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GET BETTER RESULTS FOR LESS WITH 100% READERSHIP HAND DISTRIBUTED BY OUR UNIFORMED PERSONNEL CAPTIVE AUDIENCE 57 MINUTE AVERAGE COMMUTING/READING TIME TOP 6% WAGE EARNERS IN THE U.S. WHAT MAYOR MICHAEL BLOOMBERG HAS TO SAY: “After considering your magazine’s recommendations on f ilms, museums, restaurants, and travel, I am pleased to know that you are providing New York’s commuters with some welcomed entertainment on their way home.” CAPTIVE AUDIENCE Unlike magazines mailed to the home with only an average of 26% readership* and less than 20 minutes reading time, PASSPORT delivers better results for your advertising dollars with 100% readership and uninterrupted reading time of an average of 57 minutes. * Monroe Mendelsohn Market Research TARGET MARKET WORK in New York City :: 92% Average AGE :: 42 OWN/LEASE two or more vehicles :: 96% MARRIED :: 71% Use a SPA regularly :: 56% Have a FINANCIAL investment program in place :: 82% FLY for business more than 10 times a year :: 43% OCCUPATION :: Managerial 54% :: Professional 37% DINE OUT once or more weekly :: 93% 2 or more VACATIONS yearly :: 87% Average NET WORTH :: $1.6 Million EDUCATION :: College Graduate 87% :: Post Graduate 43% GENDER :: Female 63% :: Male 37% 4
CIRCULATION AND DISTRIBUTION Reaching 419,000 readers, PASSPORT magazine focuses on a captive audience of Professionals and Executives on trains, airports, and more. It is individually handed out complimentary by our uniformed personnel at Grand Central Terminal as well as to the commuters at Penn Station, the PATH, New Jersey Transit, Amtrak, the U.N and Wall Street Ferries and Heliports. PASSPORT can also be found at many individual train stations and platforms, the Station Master office as well as selected Medical Offices and upscale Salons and Day Spas throughout the tri-state area. DESCRIPTION A LUXURY LIFESTYLE PUBLICATION 5.25 IN. X 8.375 IN. BEAUTIFUL, GLOSSY, FULL COLOR PAGES PERFECT BOUND HIGH QUALITY DESIGN & EDITORIALS COMPLIMENTARY 5
Page 2 and 3: Hand Distributed to a Captive Audie
Page 6 and 7: PASSENGERS REACHED PER YEAR DESTINA
Page 8 and 9: CAPTIVE AUDIENCE
Page 10 and 11: COME ABOARD W I T H S O M E O F O U
Page 12 and 13: 2012/2013 EDITORIAL CALENDAR Distri

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