THE CONNECT - DC Cosmetics

ONE CONCEPT
TWO SYSTEMS
Healthy nails for all
nail types & lifestyles
7
GELeration
JESSICA vs. GELeration
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JESSICA or GELeration... how do you choose?
You don’t have to. The beauty of both JESSICA and GELeration is their ability
to stand alone or work together. When analyzing your client’s current nail
condition, appointment frequency and lifestyle, you will be able to properly
identify which System will be most beneficial. Should their needs change at any
time, transitioning between Systems can be done with ease. The JESSICA System
is perfect for colour lovers who like to change their polish on a regular basis;
while GELeration provides an alternative for those who lead active lives that leave
minimal time for themselves.
Will a GELeration manicure damage the natural nail?
No. GELeration was formulated based on the core fundamentals of the JESSICA
philosophy — dedication to the care and health of natural nails. Jessica believes
in treating the nails from foundation to surface; her unique methods for nail
preparation leave a healthy foundation for the application of GELeration.
How does a JESSICA manicure differ from a
GELeration manicure?
It all comes down to this: one concept, two systems. Healthy nails for all nail types
and lifestyles. Each of the Systems provide a flexibility that will meet the needs of
all lifestyles. A JESSICA manicure is no ordinary manicure; it is an experience that
provides pampering and therapeutic qualities clients can enjoy every two weeks.
Whereas the GELeration manicure provides a complete service for clients who
are constantly on-the-go and only have time for appointments every three-tofour
weeks. Uniquely, both lines create a shield of coloured armor that encases
the nail, protecting and allowing it to grow. Highloaded pigments provide a rich
depth of colour making it nearly impossible to visually tell a JESSICA or GELeration
manicure apart.
Will offering both JESSICA and GELeration bring my
salon additional revenue?
Equally, JESSICA and GELeration Systems offer luxurious treatments, using
the lines together for specialty manicures validates increasing the cost of your
services. Remember, each appointment is an opportunity to educate clients on
the importance of aftercare, resulting in increased retail revenue.