predictable

personal lives:
arbitrary coherence and, 43-45
separation of social and market
norms and, 67-69, 75-76, 77-78
petroleum geologists, decline of ethics
and values among, 211
pharmaceuticals, 210
marketing hype and efficacy of,
190-91
price and efficacy of, 180-84, 190
Pittinsky, Todd, 169
Pittman, Bob, 60
placebo effect, 173-94
author's experience with Jobst suit
and,192-94
conditioning and, 179
energy drinks and, 184-87
faith in drug, procedure, or caregiver
and,179
Gerbi's worm secretions and, 177
knowingly treating patients with,
187-90
marketing hype and, 186-87,190-91
moral dilemmas in experiments on,
191, 194
mummy powder and, 177-78
origin of term, 176-77
pharmaceuticals and, 180-84, 190
power of suggestion and, 178-79
price and, 176,180-87,190
royal touch and, 188
surgical procedures and, 173-76, 178,
191
pleasure, spending decisions and, 44
pleasure centers in brain, 168
poetry reading experiment, 40-42
points of view:
expectations and, 155-57
ownership of, 137-38
pork-barrel spending, 204-5
Prelec, Drazen, 26, 27, 39, 265
presentation, taste of food and, 165
preventive medicine, 110-11, 117-21
see also health care
prices:
anchoring and, 25-36, 45-47
arbitrary coherence and, 26-30,
45-47
Index
demand and changes in, 46-47
high, desirability of a product and,
24-25
of housing, 30-31
implied difference in quality and,
180
manufacturer's suggested retail
(MSRP),30, 45
placebo effect and, 176, 180-87,
190
supply and demand and, 45-46
switching from old to new anchors
and,31-36
upscale coffee ambience and, 39,
159-60
see also FREE!
procrastination, 109-26
effectiveness of external voice and,
116-17, 118
health care and, 110-11, 117-21
recognizing and admitting problem
with, 115-16
root of word, 111
routine automobile maintenance and,
119-21
setting one's own deadlines and,
112-16, 117, 118-19
of university students, 111-16
productivity, social norms in workplace
and,80-84
profession, origin of word, 209
professional ethics, 215
attempts at improvement of, 213-14
decline in, 209-11
professional oaths, 208-9, 213
purchases, price imprinting and, 30
Q
Qin (Ch'in) dynasty, 139
R
277
Rapp, Gregg, 4
rational economic model, xix, xx,
239-40
reciprocity, social vs. market norms
and,68-69
regulations, self-destructive behaviors
restrained by, 118