ADC KRONE makes Physical Layer Management (PLM)

The ADC KRONE Expo-Truck has very successfully completed
its first tour through South Africa.
The idea of taking the ADC KRONE product and
solutions portfolio out on the road came in response
to the ever-growing demand for information from
customers and prospective customers. Said Colin
Rudling, Country Manager, “there is no substitute
for seeing and touching the products and meeting
face-to-face with network specialists for customers
looking to deploy new infrastructure solutions
for fixed or mobile carrier networks, enterprise
networks or for data centres. So we decided to
build our own exhibition booth in a massive metre
truck and take it to wherever our customers are on
their own sites throughout this vast country.
The giant Expo-Truck has travelled around South
Africa making stops in Durban, Port Elizabeth,
Cape Town, Pretoria and Johannesburg and more.
On the carrier and mobile network side, the Expo-
Truck exhibits all manner of fibre and copper distribution
products – with applications from optical
distribution frames to building and roadside
connection and splicing cabinets, wall boxes and
a full range of Fibre-to-the-Node and Fibre-to-the-
Home solutions.
Enterprise customers can see the whole
ADC KRONE range of structured fibre and
copper cabling solutions from Category 5e and
Category 6 through to CopperTen our Category
6A 10 Gigabit/s copper solution in both shielded
and unshielded variants.
Internet: www.adckrone.com
Publisher
ADC KRONE • Beeskowdamm 3-11 • Germany – 14167 Berlin
info@adckrone.com
The PLM physical layer management solution is
attracting great interest too – from other Enterprise
and Carrier customers - enabling the foundation
layer of the network to be constantly supervised,
leading to much lower network downtime,
greater security and up to 40% better utilisation of
active equipment.
Wherever the giant Expo-Truck has stopped,
customers have welcomed the opportunity
to hear detailed explanations of the products
and the capabilities of the solutions – all greatly
helped by the ability to demonstrate potential
applications with products that are effectively
“products in use”.
At a time when many companies are reducing
expenditure on trade fairs and visits, ADC KRONE’s
decision to invest in taking its own exhibition
on tour has been very positively received and
benefits everyone because there is not the
distraction of hundreds of other booths to visit in
a limited time.
The philosophy at ADC KRONE is to get as
“close to the customer” as possible in terms of
understanding and then delivering against their
requirements. Taking our products out to customer
locations utilising the Expo-Truck is very much an
integral part of this approach.
Colin Rudling
adckrone.com • EMEA • News Magazine for Customers and Partners – Vol.2 No. 2 2007
Published by: ADC KRONE, Berlin Corporate Communications EMEA
Tel. +49-30-8453-1379 • Fax + 49-30-8453 5 13 79