ADC KRONE makes Physical Layer Management (PLM)

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Hubert Schanne Indications in telecommunication pointing toward change By Hubert Schanne, Vice President EMEA First of all, allow me to briefly introduce myself: I was recently appointed EMEA Vice President after Axel Kahsnitz left the company in pursuit of fresh challenges. I would once again like to express my thanks to Mr. Kahsnitz at this juncture for ten splendid years in our company and we wish him all the very best for his future. In the position as EMEA Vice President I am essentially responsible for the areas of Sales, Product Management, R&D and Marketing – a role which brings together the most important areas of our company in order to focus them on our customer’s requirements and it is a role to which I am very much looking forward to. I have now worked for ADC KRONE for five years, and have been responsible for EMEA and international sales in the past. The demands on telecommunication networks are continually growing. New services and content are calling for technologies to support more powerful and high-availability access networks. In landline networks, fibre-optic-based engineering will be the key technology to meet this challenge. From a tech-nological point of view, we are experiencing a turning point in how conventional networks are built due to the relentless increase in network speeds and their demand for greater bandwidth. FTTx network deployments, already standard in some countries such as Japan and the USA, are still in their infancy in Europe. Consequently, it is here in Europe that many new markets for FTTx infrastructure will be created. One thing is certain, if one wishes to withstand worldwide competition for telecommunications and data communication services, optical communications engineering is one of the most important competences a company can have. These skills are imperative to deploying an FTTx network which can achieve data rates between 100 Mbit/s and 10 Gbit/s within a foreseeable timescale. ADC KRONE has an extensive portfolio of fibre-opticbased network solutions which we have highlighted in this issue of our customer magazine. We are investing heavily into R&D and we continue to build the critical Fibre engineering skills mentioned above based on customer and live-network feedback in order to facilitate FTTx network deployments and in order to deploy solutions which are practical, economical and resolve network issues. We have the skills today and will continue to build them for your future network requirements. You will also find interesting articles about our trade-fair appearances including ECOC, Europe’s largest optical communications event and IBC, the most important broadcast & entertainment exhibition. We also highlight some of the technology choices Enterprises will have to make between unshielded and shielded copper solutions as they build their own internal networks to meet the bandwidth demand within their organisations. We hope that this issue will provide you with helpful suggestions about how ADC KRONE can assist you with flexible implementation solutions for modernising and deploying your networks. The ADC KRONE team looks forward to the fresh challenges currently offered by the market and to a successful collaboration in 2008. With kind regards Hubert Schanne New 2 ADC KRONE Connecting With Our Customers – Vol.2 No.2 2007
The Future is Fibre From Robert E. Switz, ADC President and CEO Experts argue that fibre is the definitive future of telecommunications. And they’re right. Unlike existing copper wire or coaxial cable, next-generation fibre-optic technology carries data on pulses of light shot from lasers. The light travels along thin and delicate glass fibre strands that are clustered together to form cables. The primary benefit of fibre is speed. Fibre can provide homes and businesses Internet speeds of on average 1 gigabit-a-second. To put this into perspective, that translates into the ability to download a feature-length movie in less than 8 seconds. With a comparable 1.5 megabit DSL connection, that same movie would take more than an hour. Fibre gives our carrier customers the ability to pipe television and other services directly into the home or business. And it provides the capacity to carry high-definition video and virtually any other data that might be transmitted digitally in the future. In the United States, telecommunications giants have multi-billion-dollar plans to replace existing copper DSL lines with fibre-optic cable running near or past millions of homes. In Europe, the Middle East and Africa (EMEA), fibre installations are growing in excess of 10 percent per year as network infrastructures are upgraded or replaced. China and India are seeing sustained growth in fibre build outs as their economies rapidly expand. Japan is far ahead of the adoption curve, and fibre deployment is nearing completion, a testament to the county’s insatiable desire for broadband-driven services. Even in developing countries, there’s fragmented, but steady, growth in fibre. Fibre will dominate next-generation network infrastructure as carriers transition from narrowband to broadband services. And across the globe, the race is on to deploy these broadband networks that offer enhanced services and generate new revenue. Meanwhile, the outside-plant segment of the network must prepare for significant changes. New Fibre-to-the-x (FTTX) technologies require a new approach to the outside plant. There is greater need for physical layer access and the network must be designed for future expansion and upgrades. Successful FTTX deployment requires a new approach, a new understanding. At ADC KRONE, we’re a proven partner and global network infrastructure solutions expert that delivers real-world experience and measurable success. We know and understand the intricacies and challenges of fibre. Our OmniReach FTTX Infrastructure Solutions are the industry’s first platforms designed from the ground up to meet the unique requirements of FTTX networks. By building network infrastructures with ADC KRONE’s OmniReach solutions, service providers worldwide accelerate deployment and maximise operational efficiency from the central office to the outside plant. In any FTTX deployment, the goal of network planners is to build the most flexible and reliable system possible in the least amount of time and at the lowest possible cost. We are an industry leader in the development of cost-effective plug-and-play architectures that provide both time and cost savings while increasing the flexibility of the network. By understanding our carrier customers’ networks and applications, ADC KRONE generates a superior customer experience exceeding expectations with expert application knowledge, innovative products and services with unmatched quality, and on-time delivery. In the world of fibre, these are essential. With offices and employees in all regions of the world, we are positioned to help carriers with fibre deployments and deliver solutions that enable them to benefit from a complete industry transformation. Kind regards, Bob Switz Robert E. Switz ADC KRONE Connecting With Our Customers – Vol.2 No.2 2007 3
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ADC KRONE makes Physical Layer Management (PLM)

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