gerald s. doyle ltd.

GERALD S. DOYLE LTD.
Manufact"rers' Agents.
representing in NEWFOUNDLAND
• The Dr. A. W. Chase Medicine • John Steedman & Co.
Co., Ltd. • Scott & Turner, Ltd.
• Life Savers Corporation. Seeck & Kade, Inc.
• The Centaur Company. Ex-Lax, Inc.
• The Prophylactic Brush Co. • Lux Vise!, Inc.
• The Procter & Gamble Foster-Dack Co., Ltd.
Distributing Co. • Scott & Bowne.
• William R. Warner & Co., Inc. • Sterling Products International
• The Dodd's Medicine Co., Ltd. Inc.
• American Hard Rubber Co. • Affiliated Products Inc.
• The Denver Chemical Mfg. Co. • Maryland Glass Corporation.
• Richard Hudnut. • Vick Chemical Company.
• Templeton's Limited. • Carter Products, Inc.
• The Allcock Manufacturing Co. • R. B. Davis Sales Co.
• Fellows Medical Manufacturing • International Cellucotton
Co. Products Co.
• Chesebrough Manufacturing Co. • The Seamless Rubber Co.
• Shirriff's Limited. • Three in One Oil Company.
• The Bayer Co., Ltd. • The Chas. H. Phillips Chemical
• Bristol-Myers Company. Co.
• Lambert Pharmacal Company. • The Campana Corporation.
Over a thousand distributors in Newfoundland
and Labrador. Our salesmen cover the entire country.
GERALD S. DOYLE LTD.
335 Water St. St. John'S, Newfoundland

• A frequent visitor to our office thes(:
days is Walter J. Cross, a former medical
sergeant with the R.C.A.F. and known
in the vicinity of Cape Bauld, where
he spent 18 months during the war, as
"The Doctor".
So intrigued did this young Montrealer
become with Newfoundland that he has
developed something of a missionery
zeal in telling the outside world about
it. Carving out a writing career for
himself since his discharge from the
R.C.A.F., he has written a number of
stories for juveniles, about Newfoundland
and also did a couple of fine
articles about the economic possibilities
of the northern part of the country for
our own magazine.
While he supports himself by general
free-lance writing, he is gathering material
for a historical novel about Newfoundland
set in the northern peninsula
which he has come to know so well.
He is going to the United States soon
to rake :l two-year course in fiction
writing. After that he has promised
to ::iettle down and do that Newfoundland
novel.
We expect to be still around in two
y(:ars and are looking forward to
reviewing Walter's book.
• Into our office one day during the
month came Hal House, ener,getic
managing director of the Corner Brook
firm of Goodyear and House Ltd., to
tell us all about the Western Memorial
Hospital to be erected in Corner Brook
as a memorial to the war-dead of the
West Coast.
In 3. whirlwind ten-day campaign,
June 6 to 16, Mr. House told us, the
West Coast raised in cash and salary
deduction pledges, $240,000 - $11 5,000
W ALTER J. CROSS
ov(:r the objective of the campaign which
had been set at SI25,OOO. Contributions
in many instances are spread over a
three-year plan.
Bowaters donated $50,000 to raise tht
amount to $290,000 and a somewhat
surprised Government in St. John's,
which had pledged itself to match the
people's contribution dollar for dollar
up to an optimistic $175,000, is now
committed to pay over that full amount
to bring the total collection up to
5465,000.
Soon now therefore, on a site as
yet unselected in Corner Brook, will
rise a brand·new, 75-bed hospital with
all modern equipment. A fitting memorial
to gallant fighting men and a real
tribut(" to the public spirit of the West
Coast.
Good Show, Chaps!
• Hitching his horse to a convenient
lamp-post, settling away his six-guns
Atlantic Guardian is published monthly by Ewart Young, 985 Sherbrooke Street W., Montreal,
Quebec, Canada. Authorized as Second Closs Motter by the Post Office Deportment at
Ottowa. Subscription rates: Canada and Newfoundland $1.50 per year; United States and
all other countries $2.00. Single copies 15 cents (20 cents in U.S.I. Printed by Woodward
Press Inc., Montreal. Newfoundland Representative: H. N. Haken, 175 Water St., St. John's.

and scaling his ren-gallon sombrero
onto our hat-rack, Charlie White, of
Burin and New York. jingle jangled
into the office the other day to tell us
about his experiences as the Newfound·
land writer of a cowboy song in Tin
Pan Alley.
The song in question is called "Get
Along, Old Buster" written by Charlie,
to the music of Allan Pittman. and
published by Brown & Henderson in
New York.
Charlie, who had been song-writing
with indifferent success in Burin for
some years, clicked with "Old Buster"
about 8 months ago and almost immediady
set our to storm New York.
With Allan Pittman, who left St. John's
some time ago and is now working and
writing music on a dairy farm near
New York, and near the big names in
the musical world, he is working on
other songs which they hope to have
published as soon as "Old Buster" begins
to get around,
It takes courage, real courage, to
tackle New York like that. We wish
the boys every success in the world
because they deserve it if anyone ever
did.
• The proud papa of a-year·old John
(Buddy) Cook, of Corner Brook, sent
AUanlic Guardian Ptatlorm
To make Newfoundland better
known at home and abroad;
To promote trade and travel in
the ',lend;
To encouraqe development of
the Island', natural resources;
To foster good relations between
Newfoundla ..d and her neigh.
bon.
ATLANTIC GUARDIAN
"BUDDY" COOK
along to us the accompanying picture
of the smiling young fisherman and
his catch. The P.P. in question is
Donald W. Cook, of the accounting
department of Bowater's Paper Mills,
and he informs us that Buddy is "proudly
holding his first codfish which he ac·
tually jigged himself in about 15 fathoms
of water off Long Point, Twillingate,
while on vacation with me last JuLy,"
Although he strives hard for the
proper air of modest nonchalance about
the whole thing, the personal credit
which every father - and we speak
from experience - takes from the
achievements of his children, particularly
his sons, peeps out from every word of
Mr. Cook's letter - and why not?
That's a fine boy you have there. Mr.
Cook ... Nice fish too.
B.C.
COVER PICTliRE: Rug-making is an important home industry in Newfoundland,
particularly among the women of the north where the Grenfell Mission has
fostered such activity as an aid to the family income. The rug pictured follows the
familiar pattern of the map of Newfoundland. Others feature animals and floral
designs. A Handicraft Centre has recently been opened in St. John's to encourage
cottage industries and to offer help and training to those engaged in making rugs,
knitted goods and souvenirs.
2

LARGEST MANUFACTURERS
of finest
NEWFOUNDLAND
MEDICINAL
COD LIVER OIL
EXPORTED ALL OVER THE WORLD IN STEEL DRUMS
AND TIN-LINED BARRELS
•
Wire for Prices:
w. A. MUNN &. CO.
LIMITED
ST. JOHN'S
3
NEWFOUNDLAND

James Baird (labrador) limned
Comfort Bight, labrador
•
MANUFACTURERS
OF
HERRING MEAL
and
HERRING OIL
As the result of patience and
Scientific Research we are
now producing Herring Meal
and Oil of superior quality.
We also take pride
in our
LABRADOR PICKLED
HERRING FILLETS
Enquiries Invited
•
Head Office:
ST. JOHN'S
NEWFOUNDLAND
ATLANTIC GUARDIAN
rhe Mo,ollne of Newfo••dlflltd
ATLAnTIC GUARDIAn
EWART YOUNG
Editor ond Publisher
Br;an Cahill, A.R. Scammell
Associate Editors
Ted Meaney .. Newfoundlond Editor
Charity-Anne Gallop . . . . Artist
Contributinq E. J. Pratt
Editors: jToronto}
F. Fraser Bond W. H. Hatcher
(New York) (Montre"l)
Vol. 2 No. a Montrtal, Qllt.
Augasl. 1146
ATLANTIC GUARDIAN
Contents
• Special Features
Try the South Coast
By Dorothy MocKay
At lost a Good Reference Book
By Brion Cohill
A Born Trouter
By Ron PolleN
Montreal· Newfoundland's
Marketplace
By Larry Wilson
No Easy Choice
(Winnipeg free Press)
• The Old Home Town-14
Fogo
By Fred W. Earle
• Departments
Guardion Angles
Directory of Newfoundland
Clubs Abroad
The Editor's Page
August
14
17
31
10
38
48

Try the South Coast
BY DOROTHY MACKAY
From Argentia to Port aux Basques
by 5.5. Baccalieu is a pleasant sea
trip guaranteed to cure tired nerves
SO you're tired of the hot dusty
pavements and the stuffy office;
your nerves are tired which makes
you snap at your co-workers, and
you're not sleeping well.
Let me suggest a remedy. First
of all throw some "duds" in your
bag (no dress suits, just some
clothes in which you can "loaf" and
be comfortable), a small camera and
some money, then hop aboard a
T.eA. plane and head for Newfoundland.
When you get to St. John's make
arrangements for a trip up the
South Coast on the 5.5. Baccalieu,
where the invigorating sea air will
soon effect a cure. All information
regarding rates, dates of sailing, etc.,
can be obtained at the Railway
Office in 5t. John's. To ensure
greater comfort, a few extra dollars
will procure you a cabin de luxe
for the trip; these have to be
engaged beforehand as they are
very popular with holiday travellers.
The most enjoyable time for the
trip is about the second week in
July and into August when Newfoundland
weather is at its best.
The regular routine is to leave
St. John's by rail, usually at 9 a.m.
5
A run of six hours through beautiful
scenery takes you to Argentia where
you join the 5.5. Baccalieu and
start your trip within an hour or
two. While you await the ship's
sailing Argentia is well worth a
sight.seeing tour, as this was one
of the Chief American Naval bases
in the recent war.
The warning whistle blows and
you hustle on board for the start
The
Newfoundland
Railway
Is
Ready
To
Serve
You
61ravel
the
OVERLAND ROUTE

of a most enjoyable and interesting
eight to ten days. A run of about
five hours across Placentia Bay
brings you to the magnificient harbour
of Marystown where the
scenery is second to none. After an
hour or two of unloading cargo and
mails the boat goes on to Burin,
which is most unusual in its location.
Seemingly this place consists of a
number of small settlements, as
if some giant took handfuls of
houses and threw them into one
little cove or valley after another,
calling the whole collection Burin.
One marvels at the expert navigation
which can bring ships safely
through so many narrow passages
and shoals, among numerous islands,
"I'll
bring
the
Coke"
ST. JOHN'S
ATLANTIC GUARDIAN
often in impenetrable fog, as is done
at Burin and other places on the
South Coast.
Space does not permit to dwell
on the natural beauty to be found in
so many of the ports of call which
are mostly from one to two hours
apart. Delays of an hour or two are
made to land freight at most of the
larger places which give the
passengers time to go on shore for
sight-seeing and to stretch their
legs.
A few hours after leaving Burin
the ship arrives at the thriving little
town of Grand Bank, which may
be termed the capital of the South
Coast. Grand Bank is the home
GADEN'S LTD.
NEWFOUNDLAND
6

port of many crews who fish on the
Banks of Newfoundland each summer.
Grand Bank presents a busy
scene, especially during Spring when
the work of getting ready for the
fishing voyage is in full swing, and
in the fall, which is "settling up"
time for the fishermen before
leaving for their homes in settlements
all around Fortune Bay.
Harbour Breton is a place of
natural beauty with its houses strung
out along the road which runs along
the side of the hills surrounding
the harbour, its wooden bridge
which spans the harbour, and little
green-roofed cottage hospital nestling
on the side of the hill in the
shadow of "Dollimont's peak", and
near "man o' wac" brook. Here
too is the large premises formerly
owned by the English firm of Newman
& Co. of which many interesting
yarns of long ago can be spun by
the oldest inhabitants of the place.
After calling at two or three
places we come to Gaultois, an·
other spot of beauty with its flourishing
business on the waterfront, and
pretty little village of brightlypainted
houses nestling among the
trees on the hillside. The traveller
will have time here to walk on its
roads made partly of logs and
skirting the water's edge, and to
climb the wooden steps leading up
the hill to the well-kept little
church. Then back to the ship over
a little foot-path shaded with trees.
Leaving there the ship heads into
Bay d'Espoir for a glorious run
of about two hours through a long
TRY THE SOUTH COAST
7
fjord so narrow one could throw
a stone on shore, With luck the
boat wi II get to the head of the bay
in daylight and sunshine, The
traveller can recline on deck and
enjoy the tang of the sea mingled
with the warm woods-scented air
which blows off the land,
After leaving Pushthrough, the
coast becomes noticeably bare of
trees and the headlands stand out
bared by winter storms and the
wave-lashings of many years but
picturesque in their rugged beauty,
One wonders why our forefathers
ever tried to wrest a living in such
formidable places as some of the
villages seen on this part of the
coast, but it may be just such conditions
that bred the race of brave and
(Continued on poge 33)
Tourists
and Visitors to St. John's
are cordially invited to
visit our spacious, well
stocked De partment
Stores.
ANGLERS AND SPORTSMEN
ARE SPECIALLY CATERED TO
REGARDING OUTFIT AND
FOOD SUPPLIES
Correspondence is Invited
BOWRING
BROTHERS
LIMITED
\\'ATER STREET

At Last a Good Reference Book
BY BRIAN CAHill
NEWFOU.VDLA ND: Economic, Diplomatic and Strategic Studiu, edIted
by Dr. R. A. -'lacKay, published under the auspices of the Royal InstilU/e
of International Affairs, Oxford Cnit'usity Press, Toronto, 577 pages. $7.5C
THE editor of the weekly book
review page of the newspaper
for which I work came
quietly up behind me one day
some time ago and tapped me on
the shoulder.
"I understand," she said
sternly, "that you come from
Newfoundland."
"Well, yes," I said, "I guess
so-but I'm innocent I tell you­
I didn't do it."
IICome with me," she said and
led the way to her little sanctum
where she pointed to a huge
Crosbie & Co. Ltd.
St. John's
Newfoundland
Exporters:
FISH
and
FISHERY
PRODUCTS
8
volume in a black and white
jacket that was marked ":'\'ewfoundland"
and was shouldering
aside dozens of other little books
on her desk.
"Can you do me a couple of
hundred words on that by Friday
morning?" she said.
This was Wednesday afternoon
and the book was 577 pages
long and weighed at least three
and a half pounds.
"\Vhy sure," I said, "no
trouble at all. Friday morning,
eh ?" and picking up the volume
-using both hands-I staggered
back to my desk with considerable
relief.
That was my first introduction
to the finest reference work on
Newfoundland that has yet been
published: The Economic, Diplomatic
and Strategic studies made
-undoubtedly at the cost of
considerable amounts of time
and money-under the auspices
of the Royal Institute of International
Affairs, edited by Professor
R. A. ]\lacKay of Dalhousie
University and published
by the Oxford University Press
of Toronto.
I lugged the volume home,
gave it a quick going over and
(Continued on page 34)

The Old Home Town-14
FOGO
Fogo has an eventful history, is famous as a fishing
station, and as the birthplace of Pamela Simms
DISCOVERED by Jacques Cartier
in 1534; wrested from the
unfortunate Beothuck Indians by
English, French, Spanish, Basque
and Portuguese fishermen; a battleground
for Englishmen and Frenchmen
as they fought for the domination
of North America; birthplace
of the lovely and mysterious Pamela
Simms who dazzled European
society of the late 18th century and
was the bride of the gallant Irish
rebel Lord Edward FitzGerald, the
little fishing town of Fogo has an
eventful past and a promising
future.
BY FRED W. EARLE
10
The tender love story of Pamela
Simms and Lord Edward FitzGerald
was more widely known to an earlier
generation than it is today. Pamela
was a mysterious beauty who first
appeared in France as a member of
the household of the Duke of
Orlean; about 1780. Later when
the revolution forced the Duke to
flee to England she took a leading
place in English society where her
beauty and talent overcame a certain
mystery surrounding her birth and
background. In 1792, she married
Lord Edward FitzGerald "a great
soldier but a shockingly poor con-

spirator" who gave up rank and
fortune in the service of the English
king to fight in Ireland and wander
in exile in Europe in the cause of
Irish freedom. After only a few
years of marriage her young husband,
whom she accompanied in
much of the danger through which
he passed, was betrayed - mainly
through his own trusting nature ­
and executed.
In Fogo they know the story of
Pamela well. She was, they will tell
you, the natural daughter of
Jeremiah Coughlean, high-born
British Naval officer who was in
command of the small garrison that
defended Fogo against the French,
and Nancy Simms, the pretty
daughter of a local fisherman. She
was born in 1773 at Fogo and later
Coughlean, a shrewd character who
did a little commercial business in
addition to his military duties and
amassed a considerable fortune, took
her and her mother to live with
him in England. The little girl was
named Nancy, after her mother, and
was known as "the prettiest girl in
England". At the time she attracted
the attention of the Duke of Orleans
who wanted an English-speaking
companion for his numerous family
of daughters in France. When she
Servitlg Newfomldland with the products
of Industrial Chemistry
11

MONTREAL

in wartime, built ships and tanks
and guns. Of special interest to
Newfoundland is the fact that
Montreal has become a source of
supply for aluminium and lightmetal
alloy kitchenware and other
articles, made from Province of
Quebec aluminium. Another new
development is Montreal's growing
importance as a centre for fashion
goods. This latter departure owes
much of its growth to the French
population of the metropolis. While
the great fashion houses of Paris
were cut off by the war and its
aftermath, it was natural that
Montreal should fill the gap. Now,
as Newfoundland buyers already
have found, Montreal has developed
its own modes, which are midway
between the extremes of Paris and
New York, and eminently suitabie
for both Canadian and Newfoundland
tastes.
ATLANTIC GUARDIAN
Plastics are new materials of this
modern age. In the marketplace of
Montreal, buyers will find them in
seemingly infinite variety. A raincoat
light as tissue and even more
transparent is an example. Such a
When in Montreal Drop in to See Us
SAMPLE DRESS INC.,
Belga Building· 372 51. Calherine 51. Wesl
MONTREAL, CANADA
raincoat folds up and tucks away
in pocket or handbag. There are
plastic eyeglass frames, hairbrushes,
cups and saucers and plants - and
so on through a never-ending
list. Nylon stockings and' undies,
made of a sort of plastic, are still,
alas, a rarity, but their plentiful
arrival on the Montreal market will
not be too long delayed.
Trade Favours Manlreal
Of particular interest to Newfoundlanders
is a recent statement
by Walter H. Thistle, a Newfoundlander
now resident in Montreal
as a buyer for the Newfoundland
trade.
"I would say," he stated, "that
before the war the percentage of
New York purchases by Newfoundlanders,
as compared with those
made in Montreal, was as 80 to 20.
Now it is the reverse. Newfoundlanders
buy $80 worth in Montreal
for each $20 worth in New York.
That, at least, is the way I see it."
"There's a reason, too Canada
has done a better job in clamping
SubJidiary:
GIRLS TOWN INC.,
MANUFACTURERS OF
CHILDREN'S WEAR
Manofuuurers of Popular.price Ladiu' Dresses and Sporuwear
20

But the story does not end there.
For Newfoundlanders and, indeed,
for members of many parts of the
world far and near, Montreal has
long been a marketplace. Canada's
chief outlet to the East, it has been
a world port for centuries, and now
ranks second only to New York in
North America. Latterly it has
added to its laurels as a great manufacturing
centre. With all this, as
necessary concomitants, go many
other features found in a metropolis.
It is a city of fine streets, great
department stores, tall buildings,
theatres, museums, two universities.
A sound, businesslike city, it finas
time for the arts and the lighter
sides of life. It is a centre for symphony
concerts. Possessed of a solid
financial district reminiscent of
New York's Wall Street, it also
MEMO
To, The Newfoundland T...de
From: Economic Jobbers
Whol.sal.r, of Men'" Women', and
Children', Reodymade,
Gr••tings from Montreal. W.
have had the pleasur. of serving
you for some yean and look
forward to doinG business with
you for many years to come.
Call and s•• us when you or. in
town, or write to us about your
"••d•.
ECONOMIC JOBBERS
3823 St lawrence Boulevard,
Montreal, Quebec.
ATLANTIC GUARDIAN
22
sports its Gay Neon Way. It has
clubs like those of old London, and
also some night clubs of Broadway
inspiration. Its downtown skyscrapers
include the most massive
building in the British Empire, but
it also has some magnificent parks,
including the splendid natural park
of Mount Royal, popularly known
as the Mountain, which is unrivaled
anywhere for sheer unspoiled beauty
in the midst of an extensive modern
city.
Attractive, too, to buyers from
out of town are Montreal's famous
hotels. Having grown in commercial
importance far beyond normal
prewar anticipations, Montreal admittedly
has few empty rooms in its
hotels, especially when conventions
are in town, and visitors from
Newfoundland will be well advised
to book their accommodations in
advance. The metropolis is, however,
adding yet another great hotel
to its downtown aggregation. All
these hotels compare with the
world's finest; yet their rates are
reasonable.
It may be added that Newfoundlanders
will find Montreal's businessmen,
like its products, much
after their own heart. For the traditions
that made Montreal are similar
in many respects to those that made
Newfoundland. Their historic backgrounds
and geographical latitude
are comparable; they both are intimately
connected with the sea.
And in this modern Air Age,
their affinity is indubitably destined
to grow ever closer.

Obtainable at
Leading Jewellers
w. H. THISTLE & CO.
ST. JOHN'S.
Distributing Agents for Newfoundland
23

MONTREAL

Alfred Lambert Incorporated
50 St. Paul Street West
MONTREAL
Manufacturers oj
Leather a>Id Rubber Footwear
CANADA'S LARGEST DISTRIBUTORS
Those interested in obtaiIling stock
in any footwear should contact,
Messrs. STANLEY ELLIOTT LIMITED
ST. JOHN'S NEWFOUNDLAND
for information relative to the liIles
llowavailable.
MAKERS OF THE FAMOUS "ACTON" RUBBERS
25

A BORN TROUTER
(Continued from page 15)
of killing a fish, I had devised
the merciful and expert technique
of severing a vital nerve
wi th the nail. The trout I
brought home had a special
flavor at the table, not only
because I knew the choice edible
species but also, I figured, because
they were "butchered"
properly. Indeed, as a trouter
I might have become internationally
famous like Lee Wulf
of the tourist bureau-if I had
stayed in Newfoundland. But
I went to live in the States.
That's the sad part of it.
Those early years in ew York
were hard indeed-something a
born trouter should never be
made to suffer. The urge to get
out among the woods and
streams was especially strong in
springtime when the live air and
smell of the first blades of grass
in the parks told me the trout
brooks in Newfoundland were
purling again. That was the
time of year I started my pilgrimage
to a certain spot on
42nd Street near Times Square.
It was a restaurant that
boasted an unusual show
ATLANTIC GUARDIAN
window: a glass tank full of the
most beautiful and lively trout
imaginable. As the fish "paraded"
in this tank, the glint of
their reddish bellies in the sunlight
dazzled the pop eyes of
fishing-starved country-bred
fellows like myself who flattened
noses against the glass. Itwas
said there was a larger tank
inside, and when a diner ordered
brook trout for supper he was
handed hook and line. More
than once I was tempted to go
inside the expensive place but
was afraid the smell of trout
frying might make me drool.
At other times during those
years, to gratify my longing for
the streams I spent long afternoons
at the Battery aquarium
mooning about in the trout
section. Here was real opportunity
for academic study because
the name and description
of each species were printed on
the tank, wi th a picture in color.
But I confess I was more interested
in watching the workings
of the fins and gills than in
reading the Latin nomenclature.
It was a sorry day for me when
not only the restaurant went by
NORTH SYDNEY AGENCIES LIMITED
Wholesale Distributors of All-Newfoundland Products
Fresh, Frozen, Canned, Smoked and Salt
FISH of every description
Fresh Salmon - Live Lobsters a Specialty
BLUE PETER BRAND - KING NEPTUNE BRAND
NORTH SYDNEY, NOVA SCOTIA
26

New Car/err, now under Cons/ruc/ion
T HIS SPLENDID STEAMER now under construction for the Borden,
Prince Edward Island, Cape Tormentine, New Brunswick service
is expected to be ready for delivery in the fall months of 1946.
Owned by The Department of Transport and operated by The
Canadian National Railways. Will carry nineteen railroad cars,
sixty automobiles and over nine hundred passengers per trip. This
magnificent steamer, diesel electric operated, will replace the
5.5. Prince Edward Island now operating and which for almost
thirty rears carried on so staunchly.
We invite you to visit Prince Edward Island.
Send for free illustrated literature.
THE PRINCE EDWARD ISLAND
TRAVEL BUREAU
CHARLOTTETOWN PRINCE EDWARD ISLAND

the board but the aquarium also
was moved to some remote spot
-I never have discovered where.
But all was not lost. There
was still the sports exposition
every February at Grand
Central Palace. .-\s soon as the
doors were opened 1 was there
with bells on, making- a beeline
to the State of :\Iaine exhibit
where there was always a pool
swarming- with trout. .-\nd in
la ter years when the :\e\\'foundland
Tourist Bureau installed a
booth there under direction of
:\Iajor Tait, 1 was eag-erly on
hand to see Lee \Yulf's latest
color films and g-ather up a
bunch of circulars advertising­
:\ewfoundland, These 1 boiled
down to the pieces on trout
fishing- and read like a letter
from home.
The objective 01 THE JUNIOR
THRIIT CLUB movemenl is 10
teach our school children the
value of saving.
OUR SLOGAN IS
"A Savings Sank Account for every girt
ond boy in NEWFOUNDlAND."
ATLANTIC GUARDIAN
28
But it was the :\Iaine exhibit
at the :\ew York World's Fair
that finall\' made me break down
and cn·.. Here was a dream!
1 could'stand on a rustic bridg-e
and look into what seemed a
real stream, and what could be
in that stream but trout!
Hundreds and hundreds-bigones
and lillie ones and in
between. Crrouting- in :\Iaine is
said to be almost as g-ood as in
:\ewfoundland.) .-\t any rate,
that was the "ear I decided in
desperation to' take up trouting
in :\ew York.
1 had read in the papers about
"spoon-fed" trout being loosed
every spring into the reservoirs
and canals near the city, but as
a :\ewfoundlander 1 was a bit
yarry as to the kind of fishing
such a manufacture could produce,
But I threw discretion to
the winds and bought a nobby
outfit like the city fellow usesa
beautiful rod with shiny ferrules,
a chromium-plated reel
that sang like a tenor, spools of
finest calj,ut, and a waxed silk
line as smooth and solid as a
In Newfoundland through
5 TEE R 5, LI MIT ED

No Easy Choice
(Willnipeg Freu Preu)
The experience of 12 years, five
of them among the most prosperous
in the island's history, has not sold
the people of Newfoundland on
government by commission, Neither,
on the other hand, has it convinced
them of the ultimate blessings 01
dominion status.
As they now appear to realize,
neither the successes of one system
nor the failures of the other are
entirely the responsibility of the
individual forms of government,
Economics rather than politics are
the prime factor in Newfoundland's
existence.
In deciding her future form of
government, Newfoundland is faced
with a choice, not of democracy
versus commission dictatorship ­
that would be easy - but of financial
independence and all it can
mean, Basically the question is:
Can Newfoundland afford democracy?
Under the commission form of
government-a tribunal responsible
only to the Dominion's Office ­
Newfoundland's deficits are guaranteed
by the British Government,
A budget can be planned on a basis
of need, As a dominion and a
democracy there would be no such
choice, It would be a straight matter
of available revenues determining
possible expenditures,
It is these factors more than the
straight political constitution which
T. & M. WINTER, LTO.
Est.blish.d 1878
ST. JOHN'S, NFLD.
WHOLESALE
PROVISIONS
Agents:
• STANDARD BRANDS LTD.
• MAPLE LEAF MILLING CO., LTD,
TORONTO
.GUARDIAN ASSURANCE CD.,LTD,
LONDON, ENGLAND
III
WHOLESALE and RETAIL Meat!
Choice Cuts from Prime Stock I Dealers in High-Class
Dairy Cows, Horses, and all other Livestock,
The WM. CASEY Meat Market
205 NEW GOWER ST., ST. JOlIN'S NEWFOUNDLAND
31

EXPORTERS!
Here is a Market
You Can't Afford
to Overlook
In 1944, Newfoundland's purchases from Canada
amounted to $40 millions. The most effective and eco­
nomical way of developing this valuable market is by
local representation.
LET STEERS AGENCY DEPT. GIVE COMPLETE
NEWFOUNDLAND COVERAGE ON YOUR
FOODSTUFFS • HARDWARE • TEXTILES
MECHANICAL LINES
Steers Limited, have been giving specialized service to
many firms for over 50 years. We are now in position
to add a limited number of new accounts and we would
like the opportunity of advising how best we might
handle your product to give you maximum volume.
STEERS LIMITED
HEAD OFFICE
WEST COAST SALES OFFICE
NEWFOUNDLAND
32
ST. JOHN'S
CORNER BROOK

confront the National Convention.
Newfoundland has been independent
and dependent. The problem
is, which system can provide her
people most efficiently with a standard
of living which today is univer"lly
demanded in the western
world. The system of politics must
take second place to this.
CHANGE
OF
ADDRESS
TRY THE SOUTH COAST
-F.B.W.
TRY THE SOUTH COAST
(ContinlledfTom page 7)
sturdy seamen so eagerly sought to
man our ships-of-war.
There are many other places of
interest on the coast, such as the
thriving little towns of Ramea and
Burgeo, where Newfoundland's
staple industry is carried on on a
large scale.
To ensure regular
delivery of Atlantic
Guardian each
month, subscribers
who change their
address should notify us in time to
have the necessary changes made.
Please send both old and new
addresses.
Herring Curing
Stations ot Middle
Arm and Curling
It is with regret the traveller
comes to the end of his journey at
the terminus, Port-aux-Basques.
Should his plans not include a return
trip on 5.5. Baccalieu, he can
cross from there to Nova Scotia on
a sister ship, the 5.5. Burgeo, or
join the express for the beautiful
run through the country back to
St. John's.
I Furness, Withy &Co. ltd.,
33
ST. JOHN'S, NEWFOUNDLAND
Trans-Atlantic Passages
arranged by sea or air.
General Agents in
Newfoundland for
AMERICAN OVERSEAS
AIRLINES, INC.
CURLING,
NEWfOUNDLAND

REFERENCE BOOK
(Cantinued from page 8)
duly turned in my 200 words
which, incidentally, never did
get into the paper.
In the weeks that followed,
however, and with the appearance
in our own office of a review
copy from the publishers, there
was ample time to read the book
fully and discuss it among ourselves
here.
We decided that it was a book
of which the publishers have
every right to say as they do on
the jacket that it is "timely,
important and authorative ... a
definitive work ... a valuable
reference and source book for
many years to come."
ATLANTIC GUARDIAN
We decided that it was a book
that might well be considered
required reading for all candidates
for office in the National
Convention, for its wealth of
factual information as well as for
such passages as this one on the
report of the Royal Commission
of 1933:
"While the Royal Commission
recognized that economic factors
had been an important cause of
Newfoundland's financial collapse
it gave great weight to
poli tical and personal factors. It
listed a number of political
abuses ... It stressed also the
political inaptitude of some of
the island's recent political
leaders. But in the main it
GRAND FALLS NEWFOUNDLAND
Home of the only newspoper in the interior of Newfoundlond.
• Read in more thon 2,000 homes in the busy industrial areas
of Grond Foils, Bishops Falls, Buchans, Botwood and Badger
every week.
"Advertise m The Advertiser"
34

A GOOD REFERENCE BOOK
tested l'\ewfoundland bv the
political and administrative
canons of a mature political and
administrative system such as
that of England; it failed to
appreciate the strength of the
economic factors, especially the
breakdown in world trade, which
had led to the collapse.
"The basic reasons for Newfoundland's
collapse were economic
not political or eve"
financial. "
This theme of the economic
rather than the political nature
of the country's problems and of
her dependence on world conditions
largely outside her control
is repeated all through the
book. In this respect the studies
make a radical and, we believed,
quite justified departure from
the Royal Commission Report
which has hitherto been regarded,
at least outside of :\'ewfoundland,
as the last word on
the whole subject.
The historical sections by
Professor A. M. Fraser, fascinated
us. This may, perhaps, be
due to the fact that we are of the
unfortunate generation which
left schools, as high up as l\1emoria!
University College, knowing
all about King Alfred and
the Cakes and something of
Caesar's Gaelic Wars but practically
nothing whatever about
the history of our own country.
We understand that the generation
now in school is slightly
more fortunate than we were in
this respect and it is perhaps
within the province of this
35
The First Time You BakeWith
IRISH ROSE
Enriched n's a perfect flour for perfect bak
ing It is milled from the finest hard sprinr;
wheal of the: Canadian West Try Irish Rose
for finer bread. cakes and pastry
BRACKMAN-KER
MILLING CO. LIMITED
BOlt ES261
FLOUR
TORONTO, CANADA
P. J. "PADDY" DOBBIN
51. John's, N.wfoundland

The Riverside Woollen Mills, Ltd.
MAKINSON'S. C.B., NFLD.
Manufacturers of All Wool Blankets in white, with blue
striped borders, and in pretty pastel shades of rose, blue
and Camel; Grey Camp Blankets; Motor Rugs; Fingering
Wool in all shades; Yarn in assorted shades; Mackinaw
Cloth; Homespun; Coat, Dress and Suit Fabrics.
•
Distributed by
THE ROYAL STORES, LTD.
THE HOUSE FOR VALUE
St. John's Water Street
36
Newfoundland

A GOOD REFERENCE BOOK
review to express the hope that
future generations will be able to
benefit still further from the
results of what has all the
appearance of a good many
years of arduous research.
It might also be wi thin our
province to suggest that l\lemorial
University College. at the
very least in its teacher training
department. make use of the
knowledge of one of the few of its
staff members who has shown the
ability, as well as the disposition,
to come out of the Ivory Tower
and do a practical job for his
adopted country.
The criticism has been made
in some quarters that the studies
are, in their overall conclusions,
unduly pessimistic about the
future of Newfoundland.
We at this office didn't let
that get us down.
After all, we pointed out to
ourselves, if a group of scientists
came down from l\lars today and
did a coldly objective analysis of
world affairs they would probably
be prepared, at the end. to
lay long odds that civilization
will vanish in a rain of atombombs
within the next 30 years.
We, however, are not prepared.
just yet, to obey James
Thurber's classic advice to the
harried world thinker: "Rundon't
walk- to the nearest
desert island."
We believe that there is something
in the spirit of man that
will save him almost in spite of
himself.
In the same way we believe
that "lewfoundland's "one great
asset-a hardy, resourceful and
courageous people, intensely
loyal to their sea-girt country" as
well as the "growing number of
capable young men with a wellbalanced
faith in their own
ability and their country's
future", will vet see her through.
F. M. O'Leary, Ltd.
St. John's, Newfoundland
MANUFACTURERS' AGENTS
Established 1922
Newfoundland's Most Modern Department Store
• GROCERIES
• MEATS AND FISH
• DRY GOODS
• READYMADES
CORNER BROOK
·37
• HARDWARE
• CROCKERYW ARE
• BOOTS AND SHOES
• HOUSEHOLD SUPPLIES
NEWFOUNDLAND

DIRECTORY OF NEWFOUNDLAND CLUBS
Director of Athletics - \Villiarn
Lundrigan
Publicity Director-Edward J. Chafe
Mrs. Yates adress: 373 - 7th St.,
Brooklyn, N.Y.
The Newfoundland Society of
Calgary, Alberta
Meets at members' homes on the third
Friday of each month.
Officers:
Hon. President-Dr. J. V. Follett
President-J. \\'. Yerge
Vice-President-James Elford
Secretary-Treasurer - 1\lr5. H. .\.
Elford
Convenor, Entertainment Committee­
1\Irs. W. J. Bishop
Convenor, Social Committee-Mrs.
A. E. Patten
Convenor, '"isiting Committee-Mrs.
A. C. Elford
Convenor, Flower Committee-Mrs.
M. Oakley
Mr. Verge's address: 115 - 7th Ave.,
N.W., Calgary, .\Ita.
The Newfoundland Club of
Toronto
Officers:
President-John Faulkner
1st Vice-President-Percival Knight
2nd Vice-President-Mrs. S. Roberts
Secretary-Max Ludlow
Treasurer-John Morris
Corr. Secretary-Mrs. Thomas Drake
Auditors-T. Drake and J. Garland
Mr. Ludlow's address: 291 Blackthorne
Ave., Toronto, Onto
ESPECIAllY IN NYlONS
Flattering note inserted in "Contact,"
C-I-L Employees' Magazine, by
Tony Hearn, Newfoundland correspondent:
"Nowhere else that we can
remember are such beautiful legs
observed as possessed by the average
Newfoundland girl".
39
GUARDIAN
of the Home
MATCHLESS is a paint
specially suited to rigorous
climatic conditions. Thousands
of Newfoundland
homes are protected by it.
The Standard Manufacturing
Co. Ltd.
ST. JOHN'S, NFLD.

Wartn Days. . .. Cool Nights. . .. No Hutnidity
In the busy, colourful port of 5t. John's, one of the world's
finest harbours and a crossroads of Atlantic shipping, sailing
vessels, fishing craft and sealing ships rub gunwhales with
sleek. ocean liners. Here is a fascinating waterfront, a
maritime rendezvous for trade and travel of both the Old
World and the New. All North Atlantic sea lanes lead to
5t. John's, Newfoundland, from east or west.
No. 14 j" 0 series of adf1Ulisemenls sponsored by the Newfoundland Government.