Medical Device Healthcare Business - IMS Health

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IMS HEALTH ASIA | LSCM
Medical Device Healthcare Business
The challenges of the
Medical Devices healthcare
business require unique,
tailored solutions. Ensure your
team has training customised
to the specialised needs
of the Medical Devices
healthcare business with
IMS Health’s Medical Device
training workshops.
aptraining@sg.imshealth.com
www.imshealth.com/learningsolutions/asiapacific
Tel: +65 9382 7218 Fax: +65 6227 5449
WORKSHOP 1
SegmentatiOn & taRgeting
LEARnIng oBJECTIVES
• Understand key criteria to consider when
building a targeting and segmentation scheme
in the Medical Device healthcare business.
• Gain understanding and buy-in among all levels
of management into the segmentation and
targeting approach of the company.
• Bridge the gap between different departments
such as sales and marketing.
WHO SHOULD ATTEND?
First Line Sales Managers, District Managers, Sales
Team Managers, SFE team members, Medical Device
Sales Engineers, and Senior Sales Representatives
in the Medical Device healthcare business.
IMS HEALTH ASIA PTE LTD 10 HoE CHIAng RoAD, #23-01/02 KEPPEL TowERS, SIngAPoRE 089315

IMS HEALTH ASIA | LSCM
WORKSHOP 2
aRea Planning & management
LEARnIng oBJECTIVES
• Effectively and systematically analyse, plan, and manage a district under the context
of Medical Device healthcare business.
• Optimise resources and learn how to build workable and practical action plans.
• Learn how to productively manage a field sales team.
WHO SHOULD ATTEND?
Senior Sales Engineers, First Line Sales Managers, Second Line Sales Managers, Senior Sales
Representatives, and Marketing Managers in the Medical Device healthcare business.
AN INTERACTIVE APPROACH
IMS Health Learning Solutions workshops combine facilitated discussion, realistic
computer simulations, exercises, and case studies that ensure maximum impact and
retention.
The key learning points and tools from the workshop can then be implemented back in
the workplace to drive business performance.
SIGN UP TODAY!
SIMULATIon-BASED TRAInIng
Email aptraining@sg.imshealth.com to sign up for a Medical Device training program
in your region and begin driving behavioural change in your sales force.
For more information on IMS Learning Solutions programs, visit:
www.imshealth.com/learningsolutions/asiapacific
IMS HEALTH ASIA PTE LTD 10 HoE CHIAng RoAD, #23-01/02 KEPPEL TowERS, SIngAPoRE 089315
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