07TSS-189 - ACDelco TechConnect
07TSS-189 - ACDelco TechConnect
07TSS-189 - ACDelco TechConnect
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Date: November 13, 2007 Bulletin Number: <strong>07TSS</strong>-<strong>189</strong><br />
To: Total Service Support Participants, Independent<br />
Service Centers and Alliance Jobber Program<br />
Participants<br />
Category: <strong>ACDelco</strong> News<br />
From: John Putnam, Total Service Support Program Line(s): All<br />
Subject: November <strong>ACDelco</strong> News<br />
Included in this month’s <strong>ACDelco</strong> News:<br />
TSS Advisory Council Message from Steve Clegg - Vehicle Maintenance<br />
Communications<br />
• Fall “TSS to Consumer" Customizable Newsletter<br />
Product<br />
• <strong>ACDelco</strong>'s New FleetRunner Belts<br />
• <strong>ACDelco</strong> Line 36 Product Line Expansion<br />
Programs/Promotions<br />
• Hulk Hogan Announced the Winner of <strong>ACDelco</strong>'s Drive to Win Sweepstakes at the Las<br />
Vegas NHRA Nationals<br />
• Other <strong>ACDelco</strong> Promotions<br />
Events<br />
• <strong>ACDelco</strong> Las Vegas NHRA Nationals: Honorary Pit Crew<br />
• Marketing to Women<br />
Service<br />
• Wheel Hub Changes<br />
Catalogs<br />
• 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts, Line 37<br />
• 2007 <strong>ACDelco</strong> Automotive Motors (18A-100-07)<br />
Awards<br />
• <strong>ACDelco</strong> Receives Awards<br />
• TSS Member Hyde Auto Service Center Names Top Business<br />
In the News<br />
• <strong>ACDelco</strong> TSS Account in the News
November <strong>ACDelco</strong> News<br />
Vehicle Maintenance<br />
Good news for the aftermarket!! The October issue of Consumer Reports finds that<br />
many of today’s cars can last 200,000 miles or more with proper maintenance. Properly<br />
maintained cars can save our customers thousands of dollars. When comparing the<br />
costs of buying and keeping a car for 225,000 miles over 15 years to buying and<br />
financing an identical model every five years, Consumer Reports found the savings could<br />
be more than the original purchase price of the vehicle!<br />
What a great article to help educate our customers on preventive maintenance.<br />
Preventive maintenance is so important to our industry. With how well today’s cars are being built,<br />
preventive maintenance is a must for our businesses to succeed and be profitable. Most automotive<br />
management companies recommend that 50% – 70% of all our business should be preventive<br />
maintenance. This type of work is much more profitable, is less complicated to perform and has much less<br />
chance of a comeback, therefore creating greater customer confidence and satisfaction.<br />
<strong>ACDelco</strong> does a number of things to help drive preventive maintenance customers to your shops. Most of<br />
the current promotions target preventive maintenance items. <strong>ACDelco</strong> CRS, MechanicNet, Mitchell CRS,<br />
Customer Link and other customer retention companies can help provide customers with reminders when<br />
maintenance is needed and keep them informed about current promotions.<br />
Approximately a year and a half ago we implemented a maintenance program. We started performing a 27<br />
point inspection on every vehicle, we began using MechanicNet for reminder notices and all <strong>ACDelco</strong><br />
promotions and we began educating our customers on the benefits of preventive maintenance. We have<br />
had record sales and profits since that time. Our customer satisfaction is fantastic and our technicians have<br />
never been happier. I am a firm believer in the benefits of preventive maintenance both for us as shop<br />
owners as well as our customers and their vehicles.<br />
So don’t wait! Increase your business by implementing a maintenance program today!<br />
Steve Clegg<br />
Clegg’s Auto Service, Spanish Fork, UT<br />
TSS Advisory Council Message from Mike Turner<br />
TSS Advisory Council Message from Steve Clegg<br />
Communications<br />
Coming Soon! The Fall “TSS to Consumer” Customizable Newsletter<br />
The fall customizable newsletter that you can use to communicate to your customers is<br />
coming soon to www.acdelcotechconnect.com. To down load it click on the Marketing<br />
Tab and then click on “Promoting <strong>ACDelco</strong> in your Market.” Just customize it with your<br />
information and it is ready to email or print. (A copy is attached on the last page of this<br />
newsletter for your reference).<br />
1
Product<br />
<strong>ACDelco</strong>'s New FleetRunner® Belts<br />
<strong>ACDelco</strong> announces the addition of new FleetRunner® belts to line 35. Designed specifically for fleet and<br />
heavy-duty applications these belts utilize patented EPDM (Ethylene Propylene Diene Monomer)<br />
construction to provide more durability and longer life on heavy duty drives. The entire FleetRunner® line<br />
consists of over 300 belts.<br />
• EPDM is used in OE belts and various rubber applications that require<br />
strength and durability.<br />
• Leveraging the strong FleetRunner® trade name, belts are branded Gates<br />
FleetRunner® and include a distinctive green overcord. They are packaged in<br />
an <strong>ACDelco</strong> sleeve.<br />
• Catalogs are available through your local <strong>ACDelco</strong> Warehouse Distributor<br />
(35A-101A-07).<br />
<strong>ACDelco</strong> Line 36 Product Line Expansion<br />
<strong>ACDelco</strong> announces the addition of 126 new part numbers to our Steering and Drive Product Line (36).<br />
Programs/Promotions<br />
Hulk Hogan Announced the Winner of <strong>ACDelco</strong>’s Drive to Win Sweepstakes at the Las<br />
Vegas NHRA Nationals!<br />
Both <strong>ACDelco</strong>’s Drive to Win Sweepstakes finalists were<br />
given a key fob from the Hulkster at the race on October<br />
28, and Gordon Born from Minnesota was the one who<br />
held the lucky key. He won a 2007 Chevy Cobalt SS<br />
equipped with Genuine Chevrolet Accessories.<br />
The runner up was Jim Reiner, owner, Big Jim’s Extreme<br />
Automotive in Cedar Rapids, Iowa.<br />
To view a video with <strong>ACDelco</strong> Cobalt driver Kurt Johnson’s comments<br />
about the <strong>ACDelco</strong> Las Vegas NHRA Nationals, please visit his<br />
personal MySpace page at www.myspace.com/kurtracing. Check<br />
out photo highlights from the race.<br />
Other <strong>ACDelco</strong> Promotions<br />
To find additional information on the promotions listed below go to www.acdelcotechconnect.com:<br />
Promotion Incentives Timing<br />
$100 High Octane Powertrain Get $100 rebate on purchase of GM<br />
Jan. 1 - Dec. 31, 2007<br />
Booster Rebate<br />
Engine/Transmission or eligible GM Performance<br />
Parts engine<br />
WIP SI Promotion Purchase $3,000 per month of <strong>ACDelco</strong> parts and get<br />
GM SI at no charge for the following month.<br />
Jan. 1 – Dec. 31, 2007<br />
2007 “Winning Hand”<br />
Direct mail postcards will invite consumers to come Nov. 1 – Dec. 31, 2007<br />
Consumer Mail-In Rebate into your shop and also offers a $10 mail-in rebate (Consumer Rebate)<br />
(Winter enrollment ends with the purchase and installation of <strong>ACDelco</strong><br />
October 19, 2007)<br />
automotive replacement parts when the repair invoice<br />
totals at least $70 in <strong>ACDelco</strong> products.<br />
2
<strong>ACDelco</strong> Las Vegas NHRA Nationals: Honorary Pit Crew and Honorary Starter<br />
At this year’s <strong>ACDelco</strong> Las Vegas Nationals, <strong>ACDelco</strong> Total Service Support members were selected as the<br />
Honorary Pit Crew and Starter serving in these positions:<br />
Honorary Pit Crew: TSS Technician, Chris Balicki of Dolar’s Automotive located in Las Vegas, Nevada.<br />
Honorary Starter: TSS Shop Owner Terry DeWaal from Advanced Autodynamics located in Las Vegas,<br />
Nevada.<br />
Marketing to Women<br />
Have you noticed that 65% of your customers that bring their vehicles into your shop are women?<br />
Furthermore, if they aren’t showing up themselves, statistics say they likely had a say in the decision to go<br />
to a specific shop.<br />
Have you changed your marketing strategy to keep up with this recent trend?<br />
This may be reflected in whether or not you’ve noticed women coming into your<br />
shop. <strong>ACDelco</strong> has done the research and has developed a powerful seminar,<br />
called “Making the Connection” to help you understand what is important to the<br />
female market and what you can do to win their business time and time again.<br />
You’ll work on determining the message you want to communicate and analyze<br />
your current business structure to develop concepts and tools to help your image<br />
and communication.<br />
See if a seminar is scheduled in your area and sign-up to attend at<br />
http://acdelcotechconnect.com/training. To find the seminar, search “Catalog” for “Making the Connection”.<br />
If a seminar is not coming to your area, contact your <strong>ACDelco</strong> representative to request one to be<br />
scheduled near you.<br />
Success story:<br />
After attending the seminar, Kay Wynter of Terry Wynter Auto Service<br />
Center in Florida developed one of her own! She scheduled a<br />
complimentary Car Care seminar exclusively for women. The event was<br />
promoted in local newspapers and mailers were sent to local women’s<br />
groups as well as existing customers. Each attendee learned to<br />
troubleshoot common problems, perform routine maintenance and<br />
learned tips on road safety. A technician was also on-hand to perform<br />
demonstrations. Kay found the seminar to be very successful as the<br />
women attending participated, asked questions and gave her positive<br />
feedback. One even returned the next day to have her car serviced! This<br />
is a great way to build business as women are more likely than men to<br />
recommend service providers to their network of friends and family.<br />
Wheel Hub Changes<br />
General Motors Vehicle Engineering has introduced a new design Gen III front wheel hub for<br />
GMT800/900HD & H2 4x2 and 4x4 applications. These applications were previously serviced by separate<br />
Gen II 4x2 and 4x4 designs. Concerns have been expressed by technicians regarding the use of the new<br />
supersessions and whether the Gen III hubs will properly fit the applications being serviced, especially<br />
because of visual and functional differences (splines). This bulletin has been developed to address those.<br />
3<br />
Events<br />
In the News<br />
Service
Below is a list of the supersessions:<br />
(Gen II Design) (Gen III Design)<br />
<strong>ACDelco</strong># Superseded By Applications Serviced Model<br />
--------------------------- ------------------------- ------------------------------------- ------------------<br />
FW284 (15225750) FW338 (15946732) GMT800 HD SUV 4x2 w/SRW<br />
FW285 (15225751) FW338 (15946732) GMT800 HD P/U 4x2 w/SRW<br />
FW289 (15225770) FW338 (15946732) GMT800 HD SUV, P/U & H2 4x4 w/SRW<br />
FW286 (15225752) FW339 (15946733) GMT800 HD P/U 4x2 w/DRW<br />
FW287 (15225753) FW339 (15946733) GMT800 HD SUV, P/U & H2 4x4 w/DRW<br />
FW326 (15881888) FW334 (15910968) GMT900 HD & MY08 H2 4x2 w/SRW<br />
FW329 (15881889) FW334 (15910968) GMT900 HD & MY08 H2 4x2 & 4x4 w/SRW<br />
SRW = Single Rear Wheel<br />
DRW = Dual Rear Wheel<br />
When replacing an older Gen II design 4x2 hub with a newer 4x2/4x4 common Gen III hub, we want to<br />
assure technicians that it is OK to have a bearing with splines on it for a 4x2 application that previously<br />
didn't. This is a new design feature of the Gen III hubs.<br />
Older style Gen II design 4x4 hubs, however, should NOT be used on a 4x2 application. The Gen II 4x4<br />
hub relies on the tension of the half shaft joint to hold everything together. The roll form feature on the IB<br />
(inboard) side of the new 4x2/4x4 Gen III hub eliminates this concern.<br />
The only hub that is not back servicable is <strong>ACDelco</strong># FW240 (GM# 15719007) for MY1999-2000 C25<br />
applications due to a different hub flange to bearing flange offset.<br />
Note: Only the new part numbers referenced in this bulletin are interchangeable between the 4x2<br />
and 4x4 applications with the exception of FW240 (15719007). Under no circumstances should any<br />
other 4x4 hub be used in a 4x2 application.<br />
P/N: FW284 (15225750) (Gen II Hub)<br />
Application: GMT800HD w/Single Rear Wheel 4x2 SUV<br />
Note: This is also similar to FW285 (15225751) for GMT800HD 4x2 Trucks w/Single Rear Wheel and<br />
FW286 (15225752) for GMT800HD 4x2 Trucks w/Dual Rear Wheels. These older Gen II hubs required<br />
separate designs for those applications while the newer Gen III hubs have consolidated the 4x2 and 4x4<br />
usages into a design that services both.<br />
4
P/N: FW338 (15946732 (Gen III Hub)<br />
Applications: GMT800HD (All) & H2 (Pre-Model Year 2008) w/Single Rear Wheel (4x2 & 4x4)<br />
Note: This does NOT apply to 1999 and 2000 C25 models using FW240 (15719007). Under no<br />
circumstance should any other 4x4 hubs (other than those Gen III designs listed) by used in a 4x2<br />
application.<br />
New 2007 <strong>ACDelco</strong> Catalogs Released<br />
<strong>ACDelco</strong> announces the release of the following two new 2007 catalogs. For additional catalogs, contact<br />
your <strong>ACDelco</strong> Sales Representative.<br />
• 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts, Line 37 (37A-6L80E-07-MYC)<br />
- The 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts (Line 37) features:<br />
� Cadillac STS-V, XLR, XLR-V applications with coverage from 2006 through 2008<br />
� Chevrolet Corvette application with coverage from 2006 through 2008<br />
� A detailed index listing to assist with coverage/application inquiries<br />
� Updated detailed and basic product specifications for the transmission listed<br />
• 2007 <strong>ACDelco</strong> Automotive Motors & Window Regulators (18A-100-07)<br />
- The 2007 <strong>ACDelco</strong> Product Line 18 Automotive Motors & Window Regulators Catalog<br />
features the following updates:<br />
� Window regulators have been added to the catalog.<br />
� The updated buyer’s guide now includes window regulators with pictures and<br />
popularity codes to assist in identifying stocking requirements.<br />
� The application section identifies which window the regulator services (Front Right<br />
Hand, Rear Left Hand, etc.)<br />
<strong>ACDelco</strong> Receives Awards<br />
<strong>ACDelco</strong> recently received the following awards:<br />
• The Car Care Council Women's Board recently announced the recipients of<br />
the 2007 Automotive Communications Awards and <strong>ACDelco</strong> received the<br />
following:<br />
- Car Care Clinic Award for the Knowledge is Power Program<br />
- Print Ad Campaign Award for Consumer Health/Preventative<br />
Maintenance<br />
- Business-To-Business Award Print Ad to Distribution/Retail Audience<br />
for All Makes All Models Challenge Ads<br />
• ImportCar Magazine's<br />
- "Readers' Choice Award" for All Makes / All Models Challenge<br />
- Aftermarket Business magazine, 13th Annual Automotive Aftermarket<br />
Chris Brandt and Stephanie<br />
Gehl accept the awards from<br />
the Women’s Board on behalf<br />
of <strong>ACDelco</strong>.<br />
Catalogs<br />
Awards<br />
Global Design Awards:<br />
• Gold Award, Merchandising / Display: Direct Mail Health Campaign<br />
5
TSS Member Hyde Auto Service Center Given “Good Neighbor” Award<br />
Hyde Auto Service Center, an <strong>ACDelco</strong> Total Service<br />
Support shop in Oklahoma City, was awarded<br />
“Corporate Neighbor of the Year” from the<br />
Neighborhood Alliance of Central Oklahoma.<br />
Hyde Auto Service earned this award as a result of<br />
community involvement and their philosophy of treating<br />
every customer like a member of their family.<br />
The Good Neighbor Award was given to the Hydes<br />
after they were nominated by their fellow residents of<br />
the community. A plaque was presented to them at<br />
the first annual Good Neighbor Awards Banquet, which<br />
was held on Oct. 22, 2007, at the Oklahoma History<br />
Center.<br />
TSS Program<br />
TSS Customer Satisfaction Surveys - Make Your Opinion Count!<br />
The TSS Customer Satisfaction survey launched Monday, November 12, and will close on Saturday,<br />
December 15. Email invitations were sent to participating TSS Shops that had valid e-mail addresses listed<br />
in our database, which was a total of 3,555. All TSS members are encouraged to participate in this<br />
important feedback mechanism. To complete the survey, please follow the instructions below:<br />
• The TSS Customer Satisfaction survey is now available on http://www.acdelcotechconnect.com/.<br />
A new pop-up box will appear that will ask you to take the survey, which will take approximately 20<br />
minutes to complete. You will need to know your 6 digit <strong>ACDelco</strong> account number that starts with<br />
the number 6 and your zip code. If you get interrupted, you may leave the survey process and come<br />
back to where you left off and complete it. Please take a few moments to complete the survey. The<br />
future direction of the TSS Program is determined by the feedback that you give us and comments<br />
you make!<br />
In the News<br />
<strong>ACDelco</strong> TSS Account in the News:<br />
Lou's Car Care (owner Lou Cannata, Sr.), Baldwinsville, NY, was recently featured in 11 weekly<br />
publications in the Syracuse area: "Lou's Car Care is Ready to Meet all Your Service Needs."<br />
Do you have any news or interesting information you would like to share? Then we would be happy to here<br />
from you! Please e-mail your information to staci.shelton@gm.com and we will be happy to include you in<br />
the news!<br />
6