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07TSS-189 - ACDelco TechConnect

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Date: November 13, 2007 Bulletin Number: <strong>07TSS</strong>-<strong>189</strong><br />

To: Total Service Support Participants, Independent<br />

Service Centers and Alliance Jobber Program<br />

Participants<br />

Category: <strong>ACDelco</strong> News<br />

From: John Putnam, Total Service Support Program Line(s): All<br />

Subject: November <strong>ACDelco</strong> News<br />

Included in this month’s <strong>ACDelco</strong> News:<br />

TSS Advisory Council Message from Steve Clegg - Vehicle Maintenance<br />

Communications<br />

• Fall “TSS to Consumer" Customizable Newsletter<br />

Product<br />

• <strong>ACDelco</strong>'s New FleetRunner Belts<br />

• <strong>ACDelco</strong> Line 36 Product Line Expansion<br />

Programs/Promotions<br />

• Hulk Hogan Announced the Winner of <strong>ACDelco</strong>'s Drive to Win Sweepstakes at the Las<br />

Vegas NHRA Nationals<br />

• Other <strong>ACDelco</strong> Promotions<br />

Events<br />

• <strong>ACDelco</strong> Las Vegas NHRA Nationals: Honorary Pit Crew<br />

• Marketing to Women<br />

Service<br />

• Wheel Hub Changes<br />

Catalogs<br />

• 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts, Line 37<br />

• 2007 <strong>ACDelco</strong> Automotive Motors (18A-100-07)<br />

Awards<br />

• <strong>ACDelco</strong> Receives Awards<br />

• TSS Member Hyde Auto Service Center Names Top Business<br />

In the News<br />

• <strong>ACDelco</strong> TSS Account in the News


November <strong>ACDelco</strong> News<br />

Vehicle Maintenance<br />

Good news for the aftermarket!! The October issue of Consumer Reports finds that<br />

many of today’s cars can last 200,000 miles or more with proper maintenance. Properly<br />

maintained cars can save our customers thousands of dollars. When comparing the<br />

costs of buying and keeping a car for 225,000 miles over 15 years to buying and<br />

financing an identical model every five years, Consumer Reports found the savings could<br />

be more than the original purchase price of the vehicle!<br />

What a great article to help educate our customers on preventive maintenance.<br />

Preventive maintenance is so important to our industry. With how well today’s cars are being built,<br />

preventive maintenance is a must for our businesses to succeed and be profitable. Most automotive<br />

management companies recommend that 50% – 70% of all our business should be preventive<br />

maintenance. This type of work is much more profitable, is less complicated to perform and has much less<br />

chance of a comeback, therefore creating greater customer confidence and satisfaction.<br />

<strong>ACDelco</strong> does a number of things to help drive preventive maintenance customers to your shops. Most of<br />

the current promotions target preventive maintenance items. <strong>ACDelco</strong> CRS, MechanicNet, Mitchell CRS,<br />

Customer Link and other customer retention companies can help provide customers with reminders when<br />

maintenance is needed and keep them informed about current promotions.<br />

Approximately a year and a half ago we implemented a maintenance program. We started performing a 27<br />

point inspection on every vehicle, we began using MechanicNet for reminder notices and all <strong>ACDelco</strong><br />

promotions and we began educating our customers on the benefits of preventive maintenance. We have<br />

had record sales and profits since that time. Our customer satisfaction is fantastic and our technicians have<br />

never been happier. I am a firm believer in the benefits of preventive maintenance both for us as shop<br />

owners as well as our customers and their vehicles.<br />

So don’t wait! Increase your business by implementing a maintenance program today!<br />

Steve Clegg<br />

Clegg’s Auto Service, Spanish Fork, UT<br />

TSS Advisory Council Message from Mike Turner<br />

TSS Advisory Council Message from Steve Clegg<br />

Communications<br />

Coming Soon! The Fall “TSS to Consumer” Customizable Newsletter<br />

The fall customizable newsletter that you can use to communicate to your customers is<br />

coming soon to www.acdelcotechconnect.com. To down load it click on the Marketing<br />

Tab and then click on “Promoting <strong>ACDelco</strong> in your Market.” Just customize it with your<br />

information and it is ready to email or print. (A copy is attached on the last page of this<br />

newsletter for your reference).<br />

1


Product<br />

<strong>ACDelco</strong>'s New FleetRunner® Belts<br />

<strong>ACDelco</strong> announces the addition of new FleetRunner® belts to line 35. Designed specifically for fleet and<br />

heavy-duty applications these belts utilize patented EPDM (Ethylene Propylene Diene Monomer)<br />

construction to provide more durability and longer life on heavy duty drives. The entire FleetRunner® line<br />

consists of over 300 belts.<br />

• EPDM is used in OE belts and various rubber applications that require<br />

strength and durability.<br />

• Leveraging the strong FleetRunner® trade name, belts are branded Gates<br />

FleetRunner® and include a distinctive green overcord. They are packaged in<br />

an <strong>ACDelco</strong> sleeve.<br />

• Catalogs are available through your local <strong>ACDelco</strong> Warehouse Distributor<br />

(35A-101A-07).<br />

<strong>ACDelco</strong> Line 36 Product Line Expansion<br />

<strong>ACDelco</strong> announces the addition of 126 new part numbers to our Steering and Drive Product Line (36).<br />

Programs/Promotions<br />

Hulk Hogan Announced the Winner of <strong>ACDelco</strong>’s Drive to Win Sweepstakes at the Las<br />

Vegas NHRA Nationals!<br />

Both <strong>ACDelco</strong>’s Drive to Win Sweepstakes finalists were<br />

given a key fob from the Hulkster at the race on October<br />

28, and Gordon Born from Minnesota was the one who<br />

held the lucky key. He won a 2007 Chevy Cobalt SS<br />

equipped with Genuine Chevrolet Accessories.<br />

The runner up was Jim Reiner, owner, Big Jim’s Extreme<br />

Automotive in Cedar Rapids, Iowa.<br />

To view a video with <strong>ACDelco</strong> Cobalt driver Kurt Johnson’s comments<br />

about the <strong>ACDelco</strong> Las Vegas NHRA Nationals, please visit his<br />

personal MySpace page at www.myspace.com/kurtracing. Check<br />

out photo highlights from the race.<br />

Other <strong>ACDelco</strong> Promotions<br />

To find additional information on the promotions listed below go to www.acdelcotechconnect.com:<br />

Promotion Incentives Timing<br />

$100 High Octane Powertrain Get $100 rebate on purchase of GM<br />

Jan. 1 - Dec. 31, 2007<br />

Booster Rebate<br />

Engine/Transmission or eligible GM Performance<br />

Parts engine<br />

WIP SI Promotion Purchase $3,000 per month of <strong>ACDelco</strong> parts and get<br />

GM SI at no charge for the following month.<br />

Jan. 1 – Dec. 31, 2007<br />

2007 “Winning Hand”<br />

Direct mail postcards will invite consumers to come Nov. 1 – Dec. 31, 2007<br />

Consumer Mail-In Rebate into your shop and also offers a $10 mail-in rebate (Consumer Rebate)<br />

(Winter enrollment ends with the purchase and installation of <strong>ACDelco</strong><br />

October 19, 2007)<br />

automotive replacement parts when the repair invoice<br />

totals at least $70 in <strong>ACDelco</strong> products.<br />

2


<strong>ACDelco</strong> Las Vegas NHRA Nationals: Honorary Pit Crew and Honorary Starter<br />

At this year’s <strong>ACDelco</strong> Las Vegas Nationals, <strong>ACDelco</strong> Total Service Support members were selected as the<br />

Honorary Pit Crew and Starter serving in these positions:<br />

Honorary Pit Crew: TSS Technician, Chris Balicki of Dolar’s Automotive located in Las Vegas, Nevada.<br />

Honorary Starter: TSS Shop Owner Terry DeWaal from Advanced Autodynamics located in Las Vegas,<br />

Nevada.<br />

Marketing to Women<br />

Have you noticed that 65% of your customers that bring their vehicles into your shop are women?<br />

Furthermore, if they aren’t showing up themselves, statistics say they likely had a say in the decision to go<br />

to a specific shop.<br />

Have you changed your marketing strategy to keep up with this recent trend?<br />

This may be reflected in whether or not you’ve noticed women coming into your<br />

shop. <strong>ACDelco</strong> has done the research and has developed a powerful seminar,<br />

called “Making the Connection” to help you understand what is important to the<br />

female market and what you can do to win their business time and time again.<br />

You’ll work on determining the message you want to communicate and analyze<br />

your current business structure to develop concepts and tools to help your image<br />

and communication.<br />

See if a seminar is scheduled in your area and sign-up to attend at<br />

http://acdelcotechconnect.com/training. To find the seminar, search “Catalog” for “Making the Connection”.<br />

If a seminar is not coming to your area, contact your <strong>ACDelco</strong> representative to request one to be<br />

scheduled near you.<br />

Success story:<br />

After attending the seminar, Kay Wynter of Terry Wynter Auto Service<br />

Center in Florida developed one of her own! She scheduled a<br />

complimentary Car Care seminar exclusively for women. The event was<br />

promoted in local newspapers and mailers were sent to local women’s<br />

groups as well as existing customers. Each attendee learned to<br />

troubleshoot common problems, perform routine maintenance and<br />

learned tips on road safety. A technician was also on-hand to perform<br />

demonstrations. Kay found the seminar to be very successful as the<br />

women attending participated, asked questions and gave her positive<br />

feedback. One even returned the next day to have her car serviced! This<br />

is a great way to build business as women are more likely than men to<br />

recommend service providers to their network of friends and family.<br />

Wheel Hub Changes<br />

General Motors Vehicle Engineering has introduced a new design Gen III front wheel hub for<br />

GMT800/900HD & H2 4x2 and 4x4 applications. These applications were previously serviced by separate<br />

Gen II 4x2 and 4x4 designs. Concerns have been expressed by technicians regarding the use of the new<br />

supersessions and whether the Gen III hubs will properly fit the applications being serviced, especially<br />

because of visual and functional differences (splines). This bulletin has been developed to address those.<br />

3<br />

Events<br />

In the News<br />

Service


Below is a list of the supersessions:<br />

(Gen II Design) (Gen III Design)<br />

<strong>ACDelco</strong># Superseded By Applications Serviced Model<br />

--------------------------- ------------------------- ------------------------------------- ------------------<br />

FW284 (15225750) FW338 (15946732) GMT800 HD SUV 4x2 w/SRW<br />

FW285 (15225751) FW338 (15946732) GMT800 HD P/U 4x2 w/SRW<br />

FW289 (15225770) FW338 (15946732) GMT800 HD SUV, P/U & H2 4x4 w/SRW<br />

FW286 (15225752) FW339 (15946733) GMT800 HD P/U 4x2 w/DRW<br />

FW287 (15225753) FW339 (15946733) GMT800 HD SUV, P/U & H2 4x4 w/DRW<br />

FW326 (15881888) FW334 (15910968) GMT900 HD & MY08 H2 4x2 w/SRW<br />

FW329 (15881889) FW334 (15910968) GMT900 HD & MY08 H2 4x2 & 4x4 w/SRW<br />

SRW = Single Rear Wheel<br />

DRW = Dual Rear Wheel<br />

When replacing an older Gen II design 4x2 hub with a newer 4x2/4x4 common Gen III hub, we want to<br />

assure technicians that it is OK to have a bearing with splines on it for a 4x2 application that previously<br />

didn't. This is a new design feature of the Gen III hubs.<br />

Older style Gen II design 4x4 hubs, however, should NOT be used on a 4x2 application. The Gen II 4x4<br />

hub relies on the tension of the half shaft joint to hold everything together. The roll form feature on the IB<br />

(inboard) side of the new 4x2/4x4 Gen III hub eliminates this concern.<br />

The only hub that is not back servicable is <strong>ACDelco</strong># FW240 (GM# 15719007) for MY1999-2000 C25<br />

applications due to a different hub flange to bearing flange offset.<br />

Note: Only the new part numbers referenced in this bulletin are interchangeable between the 4x2<br />

and 4x4 applications with the exception of FW240 (15719007). Under no circumstances should any<br />

other 4x4 hub be used in a 4x2 application.<br />

P/N: FW284 (15225750) (Gen II Hub)<br />

Application: GMT800HD w/Single Rear Wheel 4x2 SUV<br />

Note: This is also similar to FW285 (15225751) for GMT800HD 4x2 Trucks w/Single Rear Wheel and<br />

FW286 (15225752) for GMT800HD 4x2 Trucks w/Dual Rear Wheels. These older Gen II hubs required<br />

separate designs for those applications while the newer Gen III hubs have consolidated the 4x2 and 4x4<br />

usages into a design that services both.<br />

4


P/N: FW338 (15946732 (Gen III Hub)<br />

Applications: GMT800HD (All) & H2 (Pre-Model Year 2008) w/Single Rear Wheel (4x2 & 4x4)<br />

Note: This does NOT apply to 1999 and 2000 C25 models using FW240 (15719007). Under no<br />

circumstance should any other 4x4 hubs (other than those Gen III designs listed) by used in a 4x2<br />

application.<br />

New 2007 <strong>ACDelco</strong> Catalogs Released<br />

<strong>ACDelco</strong> announces the release of the following two new 2007 catalogs. For additional catalogs, contact<br />

your <strong>ACDelco</strong> Sales Representative.<br />

• 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts, Line 37 (37A-6L80E-07-MYC)<br />

- The 2007 <strong>ACDelco</strong> Catalog for 6L80E (MYC) Transmission Parts (Line 37) features:<br />

� Cadillac STS-V, XLR, XLR-V applications with coverage from 2006 through 2008<br />

� Chevrolet Corvette application with coverage from 2006 through 2008<br />

� A detailed index listing to assist with coverage/application inquiries<br />

� Updated detailed and basic product specifications for the transmission listed<br />

• 2007 <strong>ACDelco</strong> Automotive Motors & Window Regulators (18A-100-07)<br />

- The 2007 <strong>ACDelco</strong> Product Line 18 Automotive Motors & Window Regulators Catalog<br />

features the following updates:<br />

� Window regulators have been added to the catalog.<br />

� The updated buyer’s guide now includes window regulators with pictures and<br />

popularity codes to assist in identifying stocking requirements.<br />

� The application section identifies which window the regulator services (Front Right<br />

Hand, Rear Left Hand, etc.)<br />

<strong>ACDelco</strong> Receives Awards<br />

<strong>ACDelco</strong> recently received the following awards:<br />

• The Car Care Council Women's Board recently announced the recipients of<br />

the 2007 Automotive Communications Awards and <strong>ACDelco</strong> received the<br />

following:<br />

- Car Care Clinic Award for the Knowledge is Power Program<br />

- Print Ad Campaign Award for Consumer Health/Preventative<br />

Maintenance<br />

- Business-To-Business Award Print Ad to Distribution/Retail Audience<br />

for All Makes All Models Challenge Ads<br />

• ImportCar Magazine's<br />

- "Readers' Choice Award" for All Makes / All Models Challenge<br />

- Aftermarket Business magazine, 13th Annual Automotive Aftermarket<br />

Chris Brandt and Stephanie<br />

Gehl accept the awards from<br />

the Women’s Board on behalf<br />

of <strong>ACDelco</strong>.<br />

Catalogs<br />

Awards<br />

Global Design Awards:<br />

• Gold Award, Merchandising / Display: Direct Mail Health Campaign<br />

5


TSS Member Hyde Auto Service Center Given “Good Neighbor” Award<br />

Hyde Auto Service Center, an <strong>ACDelco</strong> Total Service<br />

Support shop in Oklahoma City, was awarded<br />

“Corporate Neighbor of the Year” from the<br />

Neighborhood Alliance of Central Oklahoma.<br />

Hyde Auto Service earned this award as a result of<br />

community involvement and their philosophy of treating<br />

every customer like a member of their family.<br />

The Good Neighbor Award was given to the Hydes<br />

after they were nominated by their fellow residents of<br />

the community. A plaque was presented to them at<br />

the first annual Good Neighbor Awards Banquet, which<br />

was held on Oct. 22, 2007, at the Oklahoma History<br />

Center.<br />

TSS Program<br />

TSS Customer Satisfaction Surveys - Make Your Opinion Count!<br />

The TSS Customer Satisfaction survey launched Monday, November 12, and will close on Saturday,<br />

December 15. Email invitations were sent to participating TSS Shops that had valid e-mail addresses listed<br />

in our database, which was a total of 3,555. All TSS members are encouraged to participate in this<br />

important feedback mechanism. To complete the survey, please follow the instructions below:<br />

• The TSS Customer Satisfaction survey is now available on http://www.acdelcotechconnect.com/.<br />

A new pop-up box will appear that will ask you to take the survey, which will take approximately 20<br />

minutes to complete. You will need to know your 6 digit <strong>ACDelco</strong> account number that starts with<br />

the number 6 and your zip code. If you get interrupted, you may leave the survey process and come<br />

back to where you left off and complete it. Please take a few moments to complete the survey. The<br />

future direction of the TSS Program is determined by the feedback that you give us and comments<br />

you make!<br />

In the News<br />

<strong>ACDelco</strong> TSS Account in the News:<br />

Lou's Car Care (owner Lou Cannata, Sr.), Baldwinsville, NY, was recently featured in 11 weekly<br />

publications in the Syracuse area: "Lou's Car Care is Ready to Meet all Your Service Needs."<br />

Do you have any news or interesting information you would like to share? Then we would be happy to here<br />

from you! Please e-mail your information to staci.shelton@gm.com and we will be happy to include you in<br />

the news!<br />

6

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