07TSS-189 - ACDelco TechConnect
07TSS-189 - ACDelco TechConnect
07TSS-189 - ACDelco TechConnect
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November <strong>ACDelco</strong> News<br />
Vehicle Maintenance<br />
Good news for the aftermarket!! The October issue of Consumer Reports finds that<br />
many of today’s cars can last 200,000 miles or more with proper maintenance. Properly<br />
maintained cars can save our customers thousands of dollars. When comparing the<br />
costs of buying and keeping a car for 225,000 miles over 15 years to buying and<br />
financing an identical model every five years, Consumer Reports found the savings could<br />
be more than the original purchase price of the vehicle!<br />
What a great article to help educate our customers on preventive maintenance.<br />
Preventive maintenance is so important to our industry. With how well today’s cars are being built,<br />
preventive maintenance is a must for our businesses to succeed and be profitable. Most automotive<br />
management companies recommend that 50% – 70% of all our business should be preventive<br />
maintenance. This type of work is much more profitable, is less complicated to perform and has much less<br />
chance of a comeback, therefore creating greater customer confidence and satisfaction.<br />
<strong>ACDelco</strong> does a number of things to help drive preventive maintenance customers to your shops. Most of<br />
the current promotions target preventive maintenance items. <strong>ACDelco</strong> CRS, MechanicNet, Mitchell CRS,<br />
Customer Link and other customer retention companies can help provide customers with reminders when<br />
maintenance is needed and keep them informed about current promotions.<br />
Approximately a year and a half ago we implemented a maintenance program. We started performing a 27<br />
point inspection on every vehicle, we began using MechanicNet for reminder notices and all <strong>ACDelco</strong><br />
promotions and we began educating our customers on the benefits of preventive maintenance. We have<br />
had record sales and profits since that time. Our customer satisfaction is fantastic and our technicians have<br />
never been happier. I am a firm believer in the benefits of preventive maintenance both for us as shop<br />
owners as well as our customers and their vehicles.<br />
So don’t wait! Increase your business by implementing a maintenance program today!<br />
Steve Clegg<br />
Clegg’s Auto Service, Spanish Fork, UT<br />
TSS Advisory Council Message from Mike Turner<br />
TSS Advisory Council Message from Steve Clegg<br />
Communications<br />
Coming Soon! The Fall “TSS to Consumer” Customizable Newsletter<br />
The fall customizable newsletter that you can use to communicate to your customers is<br />
coming soon to www.acdelcotechconnect.com. To down load it click on the Marketing<br />
Tab and then click on “Promoting <strong>ACDelco</strong> in your Market.” Just customize it with your<br />
information and it is ready to email or print. (A copy is attached on the last page of this<br />
newsletter for your reference).<br />
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