07TSS-189 - ACDelco TechConnect

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November ACDelco News Vehicle Maintenance Good news for the aftermarket!! The October issue of Consumer Reports finds that many of today’s cars can last 200,000 miles or more with proper maintenance. Properly maintained cars can save our customers thousands of dollars. When comparing the costs of buying and keeping a car for 225,000 miles over 15 years to buying and financing an identical model every five years, Consumer Reports found the savings could be more than the original purchase price of the vehicle! What a great article to help educate our customers on preventive maintenance. Preventive maintenance is so important to our industry. With how well today’s cars are being built, preventive maintenance is a must for our businesses to succeed and be profitable. Most automotive management companies recommend that 50% – 70% of all our business should be preventive maintenance. This type of work is much more profitable, is less complicated to perform and has much less chance of a comeback, therefore creating greater customer confidence and satisfaction. ACDelco does a number of things to help drive preventive maintenance customers to your shops. Most of the current promotions target preventive maintenance items. ACDelco CRS, MechanicNet, Mitchell CRS, Customer Link and other customer retention companies can help provide customers with reminders when maintenance is needed and keep them informed about current promotions. Approximately a year and a half ago we implemented a maintenance program. We started performing a 27 point inspection on every vehicle, we began using MechanicNet for reminder notices and all ACDelco promotions and we began educating our customers on the benefits of preventive maintenance. We have had record sales and profits since that time. Our customer satisfaction is fantastic and our technicians have never been happier. I am a firm believer in the benefits of preventive maintenance both for us as shop owners as well as our customers and their vehicles. So don’t wait! Increase your business by implementing a maintenance program today! Steve Clegg Clegg’s Auto Service, Spanish Fork, UT TSS Advisory Council Message from Mike Turner TSS Advisory Council Message from Steve Clegg Communications Coming Soon! The Fall “TSS to Consumer” Customizable Newsletter The fall customizable newsletter that you can use to communicate to your customers is coming soon to www.acdelcotechconnect.com. To down load it click on the Marketing Tab and then click on “Promoting ACDelco in your Market.” Just customize it with your information and it is ready to email or print. (A copy is attached on the last page of this newsletter for your reference). 1
Product ACDelco's New FleetRunner® Belts ACDelco announces the addition of new FleetRunner® belts to line 35. Designed specifically for fleet and heavy-duty applications these belts utilize patented EPDM (Ethylene Propylene Diene Monomer) construction to provide more durability and longer life on heavy duty drives. The entire FleetRunner® line consists of over 300 belts. • EPDM is used in OE belts and various rubber applications that require strength and durability. • Leveraging the strong FleetRunner® trade name, belts are branded Gates FleetRunner® and include a distinctive green overcord. They are packaged in an ACDelco sleeve. • Catalogs are available through your local ACDelco Warehouse Distributor (35A-101A-07). ACDelco Line 36 Product Line Expansion ACDelco announces the addition of 126 new part numbers to our Steering and Drive Product Line (36). Programs/Promotions Hulk Hogan Announced the Winner of ACDelco’s Drive to Win Sweepstakes at the Las Vegas NHRA Nationals! Both ACDelco’s Drive to Win Sweepstakes finalists were given a key fob from the Hulkster at the race on October 28, and Gordon Born from Minnesota was the one who held the lucky key. He won a 2007 Chevy Cobalt SS equipped with Genuine Chevrolet Accessories. The runner up was Jim Reiner, owner, Big Jim’s Extreme Automotive in Cedar Rapids, Iowa. To view a video with ACDelco Cobalt driver Kurt Johnson’s comments about the ACDelco Las Vegas NHRA Nationals, please visit his personal MySpace page at www.myspace.com/kurtracing. Check out photo highlights from the race. Other ACDelco Promotions To find additional information on the promotions listed below go to www.acdelcotechconnect.com: Promotion Incentives Timing $100 High Octane Powertrain Get $100 rebate on purchase of GM Jan. 1 - Dec. 31, 2007 Booster Rebate Engine/Transmission or eligible GM Performance Parts engine WIP SI Promotion Purchase $3,000 per month of ACDelco parts and get GM SI at no charge for the following month. Jan. 1 – Dec. 31, 2007 2007 “Winning Hand” Direct mail postcards will invite consumers to come Nov. 1 – Dec. 31, 2007 Consumer Mail-In Rebate into your shop and also offers a $10 mail-in rebate (Consumer Rebate) (Winter enrollment ends with the purchase and installation of ACDelco October 19, 2007) automotive replacement parts when the repair invoice totals at least $70 in ACDelco products. 2
Page 1: Date: November 13, 2007 Bulletin Nu
Page 5 and 6: Below is a list of the supersession
Page 7: TSS Member Hyde Auto Service Center

07TSS-189 - ACDelco TechConnect

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