Media Kit - Revolver Magazine
Media Kit - Revolver Magazine
Media Kit - Revolver Magazine
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- revolver
- revolvermag.com
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2010<br />
<strong>Media</strong> <strong>Kit</strong><br />
the world’s loudest rock magazine!<br />
photo by travis shinn
World’s Loudest Rock <strong>Magazine</strong>!<br />
Yeah it’s loud.<br />
and that’s the waY our readers liKe it.<br />
The REVOLVER reader demands an in-your-face approach to covering the rock and metal scene.<br />
They want it raw, they want it uncensored, and they want it real. And that’s just what REVOLVER<br />
delivers; a candid report of the hard-rock world and the lifestyle it represents.<br />
With 77% of our readers claiming REVOLVER is their favorite magazine, the onus is on us to<br />
make good on our promise to live up to the slogan “The World’s Loudest Rock <strong>Magazine</strong>.”<br />
No other rock periodical serves up masterfully written features, forthright interviews,<br />
and trusted record reviews of today’s hottest hard-rock acts.<br />
Feeding off the screams for a rock revolution, REVOLVER turns the dial to 11.<br />
“it's not<br />
just the<br />
best metal<br />
magazine,<br />
it's the best<br />
magazine<br />
period.<br />
it touches<br />
on my taste<br />
in music<br />
keeping me<br />
up to date on<br />
who to be<br />
watching<br />
in music.”
unrivaled editorial<br />
REVOLVER is packed with edgy editorials from<br />
journalists who live, eat and breath the world<br />
of hard rock. Covering bold, heavyhitting bands<br />
that dominate the scene and underground<br />
bands yet to be discovered, REVOLVER editors<br />
pen groundbreaking features and deliver<br />
exclusive interviews. Simply stated, we are<br />
the foremost authority on the hard-rock<br />
lifestyle and the music that drives it.<br />
expressive awardwinning<br />
design<br />
Honored by the Society of Publication Designers<br />
for excellence in magazine design & illustration,<br />
REVOLVER continues to be the torchbearer<br />
for artistic design in rock journalism.<br />
Packed with exclusive, world-class photography<br />
and video clips along with sharp typography,<br />
composition, and illustrations, REVOLVER<br />
sets the “eye-candy” standard.<br />
undisputed<br />
reverence froM<br />
readers and<br />
artists aliKe<br />
No other music periodical garners the respect<br />
and acclaim from its peers that REVOLVER<br />
does. Fans and the artists themselves are in<br />
unanimous agreement that REVOLVER is the<br />
embodiment of hard rock music and the ultimate<br />
gateway to the metal community.<br />
“i love that revolver writes about<br />
bands that represent the cutting edge<br />
of true metal and heavy bands out there now.”<br />
2010 editorial calendar<br />
december<br />
the hottest<br />
chicks in Metal<br />
jan / feb<br />
dimebag 5th anniversary<br />
tribute<br />
suicide silence playing<br />
live at the 2009<br />
golden gods on mtv2<br />
killswitch engage performing<br />
live at the 2009<br />
golden gods on mtv2<br />
march / april<br />
heavy metal tattoo<br />
super-spectacular<br />
may / june<br />
the golden gods<br />
gatefold coverr<br />
am i reaching?<br />
july / august<br />
summer mayhem<br />
special<br />
sept / oct<br />
halloween special<br />
revolver’s 2010 MarKeting and creative services<br />
REVOLVER has the capabilites and the resources to be your full-service event marketing and promotions<br />
partner. From customized in-book units to securing the most talked about talent for your events.<br />
SERVicES incLudE:<br />
✶ Talent relations and access<br />
✶ Full content and production services<br />
✶ Intergrated in-book and online exposure (<strong>Revolver</strong>mag.com, <strong>Revolver</strong> Digital Edition)<br />
✶ High-impact in-book units from custom onserts to advertorials<br />
✶ Premium music lifestyle and marquee events
the reader<br />
There exists no music fan who is more fervent, more<br />
engaged or more devoted than the Metal Music fan.<br />
For Metal fans, their music is more than just a genre;<br />
it is a complete expression of their very being. Their<br />
attitude and love of Metal permeates everything about<br />
their lives and is a definitive statement of who they<br />
are. Metal Fans are not passive or apathetic and their<br />
support of the genre and their lifestyle is absolute.<br />
It is a club of sorts and even though there are varied<br />
styles within the genre, one thing that all Metal Fans<br />
share is zero tolerance for anything inauthentic.<br />
For 10 years, REVOLVER<br />
has been the voice to this<br />
passion by providing Metal<br />
Fans with a rallying point<br />
and platform through which<br />
they celebrate their extraordinary<br />
lifestyle and support<br />
the Metal industry. Metal<br />
Fans can always be certain<br />
that REVOLVER will cut<br />
through the noise and provide<br />
the Metal community<br />
with content and a point of<br />
view that is relevant and real.<br />
by the numbers<br />
1,273,000 uniques monthly<br />
on our music sites<br />
140,000 myspace friends<br />
72,000 unique visitors for<br />
revolver digital edition<br />
100,000 uniques monthly<br />
on revolvermag.com<br />
225,000 views on<br />
revolver’s youtube channel<br />
500,000 views of golden<br />
gods footage on youtube<br />
2,000,000 revolver<br />
magazines on stands a year<br />
300,000 revolver tour<br />
guides distributed a year<br />
14,217 twitter followers<br />
the data<br />
The <strong>Revolver</strong> Reader is:<br />
Young<br />
Average Age 28, <strong>Media</strong>n Age 26<br />
21-29 44%<br />
30-44 34%<br />
Affluent<br />
Average HH Income $68,636<br />
Male 80%<br />
Employed Full-Time 68%<br />
Loyal, Passionate & Influential:<br />
Says <strong>Revolver</strong> is their favorite magazine<br />
Readers per copy<br />
Average time spent reading <strong>Revolver</strong><br />
After reading <strong>Revolver</strong> readers took an action<br />
Visited a band’s Web site<br />
Visited a retail store<br />
77%<br />
Source: 2008 REVOLVER Subscriber Survey performed by Accelara Research<br />
Source: 2008 guiTaR WORLd Subscriber Survey performed by Accelara Research<br />
2.3<br />
3 hours<br />
98%<br />
86%<br />
46%<br />
Purchased a product or service in a store<br />
40%<br />
Went online for product or service info<br />
56%<br />
Spends up to 24 hours a week on the Internet 72%<br />
Active member of a social networking site 82%<br />
The guitar world Reader is:<br />
Young Average age 33<br />
18-29 28%<br />
30-40 42%<br />
Male 97%<br />
Affluent Average HH Income $83,600<br />
Smart 68% college grads<br />
Employed Full-Time 77% employed<br />
online presence:<br />
Our Music sites reach 1.273 million uniques per month who generate<br />
4.5 million page views. The sites consist of <strong>Revolver</strong>, Metalkult,<br />
Guitar World and Guitar World Tabs. We have additional reach into<br />
US and foreign markets through the UK based MusicRadar.com.<br />
45% of our online users are age 21-35 and 10% are 36-40.
2010 print rates & publishing schedule<br />
ad rates<br />
4 COLOR 1X 3X 6X 9X 12X<br />
FULL PAGE<br />
2/3 PAGE<br />
1/2 PAGE<br />
1/3 PAGE<br />
1/4 PAGE<br />
COVER 4<br />
COVER 2<br />
COVER 3<br />
$12,180<br />
$11,390<br />
$11,030<br />
$10,080<br />
$7,700<br />
COVERS COVERS<br />
FULL PAGE (BLEED)<br />
FULL PAGE (NO BLEED)<br />
FULL PAGE (TRIM SIZE)<br />
SPREAD (BLEED)<br />
SPREAD (NO BLEED)<br />
SPREAD (TRIM SIZE)<br />
2/3 PAGE<br />
1/2 PAGE (HORIZONTAL)<br />
1/2 PAGE (VERTICAL)<br />
1/3 PAGE (VERTICAL)<br />
1/3 PAGE (SQUARE)<br />
1/4 PAGE<br />
SPREAD<br />
1/2 V<br />
$14,415<br />
$13,790<br />
$13,005<br />
1/2 H<br />
$11,565<br />
$10,775<br />
$10,385<br />
$9,465<br />
$7,210<br />
$13,730<br />
$13,135<br />
$12,350<br />
AD SIZE WIDTH x HEIGHT (in.)<br />
ad sizes<br />
8.25 x 10.75<br />
7.5 x 10<br />
8 x 10.5<br />
16.25 x 10.75<br />
15.5 x 10<br />
16 x 10.5<br />
4.625 x 10<br />
7 x 4.75<br />
4.75 x 7<br />
2.25 x 10<br />
4.75 x 4.75<br />
3.75 x 4.75<br />
FULL PAGE<br />
$10,995<br />
$10,215<br />
$9,820<br />
$8,895<br />
$6,640<br />
$13,075<br />
$12,520<br />
$11,720<br />
2/3<br />
$10,445<br />
$9,655<br />
$9,265<br />
$8,340<br />
$6,190<br />
$12,450<br />
$11,915<br />
$11,130<br />
$9,890<br />
$9,110<br />
$8,715<br />
$7,795<br />
$5,770<br />
B&W RATES 75% of 4/C<br />
$11,865<br />
$11,340<br />
$10,550<br />
mechanical<br />
requirements-<br />
FILE FORMAT Files must be submitted in<br />
Adobe InDesign, Adobe Photoshop, Adobe<br />
Illustrator, .EPS, .TIFF, or .PDF file. All fonts<br />
(screen and printer) and/or images used<br />
in the document must be included on<br />
the disk with the ad. All files/colors must<br />
be converted to process color (CMYK) or<br />
grayscale (halftones). Ads submitted in<br />
programs other than those listed above, must<br />
be saved as a .PDF, .TIFF, or .EPS file with all<br />
fonts embedded, built at 100% to size @ 300<br />
dpi and with bleed if needed. Do not send<br />
.JPEG files. Do not send RGB files. Any ads<br />
needing additional work (ie. fixing bleeds,<br />
font problems, etc.) will accrue charges for<br />
which the advertiser is responsible.<br />
Future, US requires that all ads are<br />
provided digitally. Any ad sent in film<br />
format will be copy-dot scanned and the<br />
client will be charged accordingly. If film<br />
is used it must be provided Right Reading<br />
Emulsion Down (RRED), SWOP Standard<br />
at a line screen of 133 lpi. A Matchprint of<br />
ColorKey must be provided.<br />
ELECTRONICALLY TRANSMITTED FILES<br />
Future, US can accept files sent electronically<br />
to our FTP site. Please make sure all<br />
elements are included. Please compress all<br />
files to limit file size and risk of corruption.<br />
Include the name of your company in the<br />
file. Problems should be directed to the<br />
Production Coordinator Nicole Schilling:<br />
nschilling@futureus.com or 646.723.5418<br />
PROOF PRINTS<br />
A proof must be submitted with all ads. The<br />
proof print must show all pictures, elements,<br />
and type as they appear in the final ad. Color<br />
ads should include a color proof. Future, US<br />
will not be responsible for matching color<br />
proofs exactly, since the proofing process<br />
and the printing process use different<br />
materials. Future, US will not be, in any<br />
way, responsible for any ads sent without a<br />
printed proof.<br />
SPOT COLORS AND METALLIC INKS<br />
<strong>Revolver</strong> can print spot colors and metallic<br />
inks that are specified within the Pantone<br />
Color Matching System. Rates will be<br />
submitted based on request and depend<br />
on color specified. All spot colors, unless<br />
otherwise requested and approved will be<br />
converted to process colors (CMYK). Note:<br />
not all spot colors convert to process and<br />
color shifts are unavoidable. <strong>Revolver</strong> will not<br />
be responsible for matching colors that need<br />
to be converted.<br />
The world’s loudest rock magazine!<br />
contract &<br />
copy regulations<br />
A. All advertisements, contracts and insertion orders are accepted<br />
subject to terms and regulations of this rate card. All advertising is<br />
subject to Publisher’s approval.<br />
B. Positioning of advertisements is at the discretion of the Publisher,<br />
except where specified preferred position are covererd and agreed<br />
by contract.<br />
C. Short rate will apply if advertiser has not earned billed rate at end<br />
of contract period. Rate will be made out at end of contract period if<br />
advertiser has used sufficient additional insertions to earn lower rate.<br />
D. Publisher assumes no liability for errors in key numbers, free<br />
information numbers, or advertisiers index, or failure to publish<br />
advertisement for any reason.<br />
E. Advertiser and advertising agency assume liability for all content of<br />
advertisements printed, and also assume responsibility for any claims<br />
arising therefrom made against the Publisher.<br />
F. Client assumes full responsibility for all payments in the event of<br />
agency (acting or otherwise) default.<br />
DEC<br />
JAN / FEB<br />
MAR / APR<br />
SPECIAL #1<br />
MAY / JUNE<br />
JULY / AUG<br />
SEPT / OCT<br />
SPECIAL #2<br />
NOV / DEC<br />
JAN / FEB ‘11<br />
9.09.09<br />
11.11.09<br />
1.13.10<br />
2.17.10<br />
3.31.10<br />
5.12.10<br />
7.07.10<br />
8.04.10<br />
9.08.10<br />
11.10.10<br />
revolver ftp info<br />
address: production.futureus.com<br />
user name: revolver<br />
password: metal<br />
Email nschilling@futureus.com<br />
to alert that files have been uploaded to site.<br />
revolver shipping instructions for<br />
advertising materials<br />
revolver<br />
future, us inc.<br />
149 5th avenue, 9th floor<br />
new york, ny 10010<br />
telephone:<br />
alana Zinn<br />
associate publisher<br />
646.723.5473<br />
faX:<br />
646.723.5490<br />
revolver circulation:<br />
150,000<br />
ISSUE DATE SPACE CLOSE MATERIALS DUE ON SALE<br />
9.16.09<br />
11.18.09<br />
1.20.10<br />
2.24.10<br />
4.07.10<br />
5.19.10<br />
7.14.10<br />
8.11.10<br />
9.15.10<br />
11.17.10<br />
Jon rayvid<br />
sales director<br />
646.723.5489<br />
10.20.09<br />
12.22.09<br />
2.23.10<br />
3.30.10<br />
5.11.10<br />
6.22.10<br />
8.17.10<br />
9.14.10<br />
10.19.10<br />
12.21.10
special issues and tour guides<br />
♦ REVOLVER designers, writers, and<br />
editors produce unique special<br />
issues dedicated to select artists<br />
and specialized custom products<br />
such as tour guides and programs.<br />
Created with the same standard of<br />
editorial and artistic excellence as<br />
our magazine, these ancillary<br />
products carry compelling content<br />
with the look, feel, and production<br />
values of newsstand publishing.<br />
♦ REVOLVER’s brand strength<br />
ensures that these special<br />
publications provide the same<br />
breadth of quality our readers<br />
have come to expect when<br />
thumbing through anything with<br />
the REVOLVER logo stamped on it.<br />
“it is the most<br />
reputable<br />
and<br />
accurate<br />
magazine i have<br />
found dealing with<br />
heavy metal music.<br />
it is a much<br />
better quality<br />
magazine<br />
than the other<br />
metal magazines.”
evolver evolving – digital strategy for 2010<br />
REVOLVER’s digital strategy is designed in concert with our progressive plans for the<br />
magazine. Our focus in print is to give our readers an amazing experience each issue. We<br />
will be focusing on giving more quality to our readers by increasing the book size, improving<br />
the paper stock and re-introducing the poster to the magazine. The frequency will go<br />
down from 12x to 6x and we will pour that extra time and money back into the brand.<br />
We are redesigning the REVOLVERMag.cOM and will re launch the site in January.<br />
REVOLVERMag.cOM will provide Metal fans with premium content (often exclusive)<br />
that will spur community engagement. While news is a commodity; REVOLVER’s<br />
voice and its relationship with Metal fans is a unique dynamic that cannot be duplicated.<br />
Our users will feel that they are taking part in something exclusive and special.<br />
Through our special relationships with artists, we will offer behind the scenes, in the<br />
studio, on the stage, day in the life type coverage of Metal bands and celebrities.<br />
As always original video, contests, special features, streaming music and artist blogs will<br />
play an important role in the content that REVOLVERMag.cOM offers. Because of our<br />
6x print schedule we will go more in depth into the features that we are running in print,<br />
consequently there will be more related content that we will post exclusively to the site.<br />
The depth of the print content will spur deeper online features and discussions.<br />
THE REVOLVER digiTaL EdiTiOn is promoted to the 350,000 friends of MySpace<br />
Metal. The digital issue is an interactive replica of each <strong>Revolver</strong> issue. REVOLVER<br />
can leverage the huge reach and our<br />
exclusive relationship with MySpace to<br />
add reach to your campaigns. We can<br />
also incorporate provocative, rich media,<br />
buzz-worthy content into the Digital<br />
Edition as added value to the overall<br />
proposal.<br />
cOnTEnT aggREgaTiOn<br />
In 2009 Future US acquired a content<br />
aggregation technology that allows us<br />
to aggregate content within a given<br />
specific vertical. The algorithm on<br />
which the technology is based combs<br />
the blogosphere to determine what content<br />
trends are emerging and we can<br />
act within hours to launch a site based<br />
on that content. We have launched<br />
dozens of sites this year based on this<br />
technology. One of the sites is RE-<br />
VOLVERBLipS.cOM which is a Metal<br />
News aggregator – still in Beta. This is<br />
a separate site from REVOLVERMag.<br />
cOM but we can easily port the content<br />
into REVOLVERMag.cOM.<br />
PRESENTED BY<br />
AND<br />
The Web’s Loudest Rock <strong>Magazine</strong>!<br />
READ THE<br />
DIGITAL EDITION OF<br />
REVOLVER<br />
FOR FREE AT<br />
MYSPACE.COM<br />
/REVOLVERMAGAZINE<br />
THE HOTTEST<br />
CHICKS<br />
IN METAL!<br />
BEHIND THE<br />
SCENES<br />
COVER SHOOTS<br />
AND PHOTOS<br />
EXCLUSIVE<br />
BLOGS<br />
& MP3S<br />
TOUR DATES<br />
AND MUCH MORE<br />
MYSPACE.COM/REVOLVERMAGAZINE
ockstar mayhem summer tour<br />
★REVOLVER is the official<br />
media partner of the annual<br />
ROckSTaR EnERgy May-<br />
HEM fESTiVaL. With three<br />
stages of metal hitting over 30<br />
cities and reaching over half a<br />
million fans, Mayhem is the premier<br />
destination for sponsors<br />
targeting this key demographic.<br />
★REVOLVER dedicates its<br />
summer edition to festival<br />
coverage, featuring an exclusive<br />
“Vanity Fair” style cover<br />
with all the bands on tour. This<br />
issue will give readers the only<br />
“behind the scenes” look into<br />
the entire Mayhem Tour.<br />
★REVOLVER creates the exclusive<br />
ROckSTaR EnERgy MayHEM fES-<br />
TiVaL TOuR guidE that goes out to<br />
over 150,000 festival goers each summer.<br />
This is the ultimate souvenir and<br />
great for autographs!<br />
★REVOLVER also have a branded<br />
booth at each of the tour stops with<br />
product samples, movies screenings,<br />
heavy metal clinics, band signings and<br />
exclusive giveaways.<br />
walls of Jericho meet and greet<br />
kids lining up to meet<br />
their favorite bands<br />
slipknot onstage<br />
dragonforce band signing<br />
fans cheering outside the Jagermeister stage<br />
suicide silence on the hot topic stage<br />
live gaming suite<br />
dragonforce striking a pose<br />
candace of<br />
walls of<br />
Jericho<br />
dino of divine heresy greets the fans
the revolver golden gods awards<br />
★REVOLVER gOLdEn gOdS<br />
took place in Los Angeles, April<br />
7th, 2009.<br />
★The show aired on MTV2, as<br />
well as weeks of REVOLVER<br />
gOLdEn gOdS programming<br />
on the MTV2 channel<br />
with post-show specials and<br />
dedicated episodes of HEad-<br />
BangERS BaLL.<br />
★ Hosted by actor/<br />
comedian/heavy<br />
heavy metal fanatic<br />
BRian pOSEHn<br />
(Sarah Silverman<br />
Show, Just Shoot Me)<br />
★ Over 500,000 people tuned<br />
in to watch this year’s gOLd-<br />
En gOdS broadcasts and<br />
specials on MTV2.<br />
★ 15 aWaRdS presented by<br />
cELEBRiTy guEST STaRS.<br />
★ Over 2,500 all-ages fans attend<br />
as well as 750 VipS.<br />
★ LiVE pERfORMancES by<br />
the top heavy metal and hard<br />
rock bands in the industry!<br />
★ Exclusive “BLack<br />
caRpET” and backstage<br />
coverage with multiple<br />
branding opportunities.<br />
★REVOLVER dedicates its<br />
entire spring issue to<br />
gOLdEn gOdS coverage.<br />
the golden god trophy<br />
rob & scott from anthraX<br />
the one and<br />
only oZZy<br />
osbourne<br />
hatebreed, killswitch, all<br />
that remains and machine<br />
head pal around backstage<br />
Jerry<br />
cantrell<br />
in the vip<br />
gifting<br />
suite<br />
hatebreed’s<br />
Jamey Jasta<br />
pumps up the<br />
crowd<br />
steel panther meets kat von d<br />
megadeth’s dave mustaine<br />
the golden gods “black carpet”
the revolver metal masters golf tournament<br />
★ REVOLVER, playing off the success of their<br />
annual Golden Gods events and their partnership<br />
with MTV2, now bring you the HEaVy METaL<br />
MaSTERS gOLf TOuRnaMEnT, the ultimate<br />
rock and roll sporting event! Heavy metal foursomes<br />
battle each other for golfing supremacy<br />
and bragging rights.<br />
★ REVOLVER’S METaL MaSTERS will take<br />
place in Las Vegas, February 2010 at the luxurious<br />
ROyaL LinkS gOLf cOuRSE (pictured, right)<br />
Royal Links is a top-tier resort golf course that features<br />
the paR-MaTES, their knowledgeable and<br />
sexy course caddies. OnLy in VEgaS!<br />
★ REVOLVER’S METaL MaSTERS will kick<br />
off with a celebrity poker tournament, followed<br />
by an all-day pro-am golf challenge featuring<br />
some of the biggest stars in metal, culmintating<br />
with a live concert at the HaRd ROck HOTEL’S<br />
WaSTEd SpacE cLuB.<br />
★ MTV2’S cameras and on-camera talent will<br />
be on hand to film all the action and hi-jinx for an<br />
upcoming special on their channel.<br />
★ REVOLVER’S METaL MaSTERS will have<br />
many outlets for brand presence and marketing.<br />
Including hole sponsorship, custom-skinned golfcarts,<br />
signage, trophy sponsorships, prize packages,<br />
and much more.<br />
★ Celebrities, bands, live music, alcohol served at<br />
each hole, and the lovely T-Mates are just a taste<br />
of what will make this the MOST uniquE and<br />
EnTERTaining gOLf EVEnT EVER!<br />
the hard rock casino<br />
in las vegas, home<br />
of the poker tournament<br />
and concert<br />
the seXy par-mates<br />
heavy metal poker<br />
golfing celebrities<br />
the royal links golf<br />
course, home of the revolver<br />
metal masters<br />
wasted space, home<br />
of the revolver metal<br />
masters after-party
contacts<br />
Alana Zinn<br />
Associate Publisher<br />
646-723-5473<br />
alana@revolvermag.com<br />
Josh Bernstein<br />
Creative Director<br />
646-723-5423<br />
josh@revolvermag.com<br />
149 FiFth Avenue, 9th Floor<br />
new York, nY 10010<br />
www.Futureus.com<br />
212-768-2966