Media Kit - Revolver Magazine

2010
Media Kit
the world’s loudest rock magazine!
photo by travis shinn

World’s Loudest Rock Magazine!
Yeah it’s loud.
and that’s the waY our readers liKe it.
The REVOLVER reader demands an in-your-face approach to covering the rock and metal scene.
They want it raw, they want it uncensored, and they want it real. And that’s just what REVOLVER
delivers; a candid report of the hard-rock world and the lifestyle it represents.
With 77% of our readers claiming REVOLVER is their favorite magazine, the onus is on us to
make good on our promise to live up to the slogan “The World’s Loudest Rock Magazine.”
No other rock periodical serves up masterfully written features, forthright interviews,
and trusted record reviews of today’s hottest hard-rock acts.
Feeding off the screams for a rock revolution, REVOLVER turns the dial to 11.
“it's not
just the
best metal
magazine,
it's the best
magazine
period.
it touches
on my taste
in music
keeping me
up to date on
who to be
watching
in music.”

unrivaled editorial
REVOLVER is packed with edgy editorials from
journalists who live, eat and breath the world
of hard rock. Covering bold, heavyhitting bands
that dominate the scene and underground
bands yet to be discovered, REVOLVER editors
pen groundbreaking features and deliver
exclusive interviews. Simply stated, we are
the foremost authority on the hard-rock
lifestyle and the music that drives it.
expressive awardwinning
design
Honored by the Society of Publication Designers
for excellence in magazine design & illustration,
REVOLVER continues to be the torchbearer
for artistic design in rock journalism.
Packed with exclusive, world-class photography
and video clips along with sharp typography,
composition, and illustrations, REVOLVER
sets the “eye-candy” standard.
undisputed
reverence froM
readers and
artists aliKe
No other music periodical garners the respect
and acclaim from its peers that REVOLVER
does. Fans and the artists themselves are in
unanimous agreement that REVOLVER is the
embodiment of hard rock music and the ultimate
gateway to the metal community.
“i love that revolver writes about
bands that represent the cutting edge
of true metal and heavy bands out there now.”
2010 editorial calendar
december
the hottest
chicks in Metal
jan / feb
dimebag 5th anniversary
tribute
suicide silence playing
live at the 2009
golden gods on mtv2
killswitch engage performing
live at the 2009
golden gods on mtv2
march / april
heavy metal tattoo
super-spectacular
may / june
the golden gods
gatefold coverr
am i reaching?
july / august
summer mayhem
special
sept / oct
halloween special
revolver’s 2010 MarKeting and creative services
REVOLVER has the capabilites and the resources to be your full-service event marketing and promotions
partner. From customized in-book units to securing the most talked about talent for your events.
SERVicES incLudE:
✶ Talent relations and access
✶ Full content and production services
✶ Intergrated in-book and online exposure (Revolvermag.com, Revolver Digital Edition)
✶ High-impact in-book units from custom onserts to advertorials
✶ Premium music lifestyle and marquee events

the reader
There exists no music fan who is more fervent, more
engaged or more devoted than the Metal Music fan.
For Metal fans, their music is more than just a genre;
it is a complete expression of their very being. Their
attitude and love of Metal permeates everything about
their lives and is a definitive statement of who they
are. Metal Fans are not passive or apathetic and their
support of the genre and their lifestyle is absolute.
It is a club of sorts and even though there are varied
styles within the genre, one thing that all Metal Fans
share is zero tolerance for anything inauthentic.
For 10 years, REVOLVER
has been the voice to this
passion by providing Metal
Fans with a rallying point
and platform through which
they celebrate their extraordinary
lifestyle and support
the Metal industry. Metal
Fans can always be certain
that REVOLVER will cut
through the noise and provide
the Metal community
with content and a point of
view that is relevant and real.
by the numbers
1,273,000 uniques monthly
on our music sites
140,000 myspace friends
72,000 unique visitors for
revolver digital edition
100,000 uniques monthly
on revolvermag.com
225,000 views on
revolver’s youtube channel
500,000 views of golden
gods footage on youtube
2,000,000 revolver
magazines on stands a year
300,000 revolver tour
guides distributed a year
14,217 twitter followers
the data
The Revolver Reader is:
Young
Average Age 28, Median Age 26
21-29 44%
30-44 34%
Affluent
Average HH Income $68,636
Male 80%
Employed Full-Time 68%
Loyal, Passionate & Influential:
Says Revolver is their favorite magazine
Readers per copy
Average time spent reading Revolver
After reading Revolver readers took an action
Visited a band’s Web site
Visited a retail store
77%
Source: 2008 REVOLVER Subscriber Survey performed by Accelara Research
Source: 2008 guiTaR WORLd Subscriber Survey performed by Accelara Research
2.3
3 hours
98%
86%
46%
Purchased a product or service in a store
40%
Went online for product or service info
56%
Spends up to 24 hours a week on the Internet 72%
Active member of a social networking site 82%
The guitar world Reader is:
Young Average age 33
18-29 28%
30-40 42%
Male 97%
Affluent Average HH Income $83,600
Smart 68% college grads
Employed Full-Time 77% employed
online presence:
Our Music sites reach 1.273 million uniques per month who generate
4.5 million page views. The sites consist of Revolver, Metalkult,
Guitar World and Guitar World Tabs. We have additional reach into
US and foreign markets through the UK based MusicRadar.com.
45% of our online users are age 21-35 and 10% are 36-40.

2010 print rates & publishing schedule
ad rates
4 COLOR 1X 3X 6X 9X 12X
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
COVER 4
COVER 2
COVER 3
$12,180
$11,390
$11,030
$10,080
$7,700
COVERS COVERS
FULL PAGE (BLEED)
FULL PAGE (NO BLEED)
FULL PAGE (TRIM SIZE)
SPREAD (BLEED)
SPREAD (NO BLEED)
SPREAD (TRIM SIZE)
2/3 PAGE
1/2 PAGE (HORIZONTAL)
1/2 PAGE (VERTICAL)
1/3 PAGE (VERTICAL)
1/3 PAGE (SQUARE)
1/4 PAGE
SPREAD
1/2 V
$14,415
$13,790
$13,005
1/2 H
$11,565
$10,775
$10,385
$9,465
$7,210
$13,730
$13,135
$12,350
AD SIZE WIDTH x HEIGHT (in.)
ad sizes
8.25 x 10.75
7.5 x 10
8 x 10.5
16.25 x 10.75
15.5 x 10
16 x 10.5
4.625 x 10
7 x 4.75
4.75 x 7
2.25 x 10
4.75 x 4.75
3.75 x 4.75
FULL PAGE
$10,995
$10,215
$9,820
$8,895
$6,640
$13,075
$12,520
$11,720
2/3
$10,445
$9,655
$9,265
$8,340
$6,190
$12,450
$11,915
$11,130
$9,890
$9,110
$8,715
$7,795
$5,770
B&W RATES 75% of 4/C
$11,865
$11,340
$10,550
mechanical
requirements-
FILE FORMAT Files must be submitted in
Adobe InDesign, Adobe Photoshop, Adobe
Illustrator, .EPS, .TIFF, or .PDF file. All fonts
(screen and printer) and/or images used
in the document must be included on
the disk with the ad. All files/colors must
be converted to process color (CMYK) or
grayscale (halftones). Ads submitted in
programs other than those listed above, must
be saved as a .PDF, .TIFF, or .EPS file with all
fonts embedded, built at 100% to size @ 300
dpi and with bleed if needed. Do not send
.JPEG files. Do not send RGB files. Any ads
needing additional work (ie. fixing bleeds,
font problems, etc.) will accrue charges for
which the advertiser is responsible.
Future, US requires that all ads are
provided digitally. Any ad sent in film
format will be copy-dot scanned and the
client will be charged accordingly. If film
is used it must be provided Right Reading
Emulsion Down (RRED), SWOP Standard
at a line screen of 133 lpi. A Matchprint of
ColorKey must be provided.
ELECTRONICALLY TRANSMITTED FILES
Future, US can accept files sent electronically
to our FTP site. Please make sure all
elements are included. Please compress all
files to limit file size and risk of corruption.
Include the name of your company in the
file. Problems should be directed to the
Production Coordinator Nicole Schilling:
nschilling@futureus.com or 646.723.5418
PROOF PRINTS
A proof must be submitted with all ads. The
proof print must show all pictures, elements,
and type as they appear in the final ad. Color
ads should include a color proof. Future, US
will not be responsible for matching color
proofs exactly, since the proofing process
and the printing process use different
materials. Future, US will not be, in any
way, responsible for any ads sent without a
printed proof.
SPOT COLORS AND METALLIC INKS
Revolver can print spot colors and metallic
inks that are specified within the Pantone
Color Matching System. Rates will be
submitted based on request and depend
on color specified. All spot colors, unless
otherwise requested and approved will be
converted to process colors (CMYK). Note:
not all spot colors convert to process and
color shifts are unavoidable. Revolver will not
be responsible for matching colors that need
to be converted.
The world’s loudest rock magazine!
contract &
copy regulations
A. All advertisements, contracts and insertion orders are accepted
subject to terms and regulations of this rate card. All advertising is
subject to Publisher’s approval.
B. Positioning of advertisements is at the discretion of the Publisher,
except where specified preferred position are covererd and agreed
by contract.
C. Short rate will apply if advertiser has not earned billed rate at end
of contract period. Rate will be made out at end of contract period if
advertiser has used sufficient additional insertions to earn lower rate.
D. Publisher assumes no liability for errors in key numbers, free
information numbers, or advertisiers index, or failure to publish
advertisement for any reason.
E. Advertiser and advertising agency assume liability for all content of
advertisements printed, and also assume responsibility for any claims
arising therefrom made against the Publisher.
F. Client assumes full responsibility for all payments in the event of
agency (acting or otherwise) default.
DEC
JAN / FEB
MAR / APR
SPECIAL #1
MAY / JUNE
JULY / AUG
SEPT / OCT
SPECIAL #2
NOV / DEC
JAN / FEB ‘11
9.09.09
11.11.09
1.13.10
2.17.10
3.31.10
5.12.10
7.07.10
8.04.10
9.08.10
11.10.10
revolver ftp info
address: production.futureus.com
user name: revolver
password: metal
Email nschilling@futureus.com
to alert that files have been uploaded to site.
revolver shipping instructions for
advertising materials
revolver
future, us inc.
149 5th avenue, 9th floor
new york, ny 10010
telephone:
alana Zinn
associate publisher
646.723.5473
faX:
646.723.5490
revolver circulation:
150,000
ISSUE DATE SPACE CLOSE MATERIALS DUE ON SALE
9.16.09
11.18.09
1.20.10
2.24.10
4.07.10
5.19.10
7.14.10
8.11.10
9.15.10
11.17.10
Jon rayvid
sales director
646.723.5489
10.20.09
12.22.09
2.23.10
3.30.10
5.11.10
6.22.10
8.17.10
9.14.10
10.19.10
12.21.10

special issues and tour guides
♦ REVOLVER designers, writers, and
editors produce unique special
issues dedicated to select artists
and specialized custom products
such as tour guides and programs.
Created with the same standard of
editorial and artistic excellence as
our magazine, these ancillary
products carry compelling content
with the look, feel, and production
values of newsstand publishing.
♦ REVOLVER’s brand strength
ensures that these special
publications provide the same
breadth of quality our readers
have come to expect when
thumbing through anything with
the REVOLVER logo stamped on it.
“it is the most
reputable
and
accurate
magazine i have
found dealing with
heavy metal music.
it is a much
better quality
magazine
than the other
metal magazines.”

evolver evolving – digital strategy for 2010
REVOLVER’s digital strategy is designed in concert with our progressive plans for the
magazine. Our focus in print is to give our readers an amazing experience each issue. We
will be focusing on giving more quality to our readers by increasing the book size, improving
the paper stock and re-introducing the poster to the magazine. The frequency will go
down from 12x to 6x and we will pour that extra time and money back into the brand.
We are redesigning the REVOLVERMag.cOM and will re launch the site in January.
REVOLVERMag.cOM will provide Metal fans with premium content (often exclusive)
that will spur community engagement. While news is a commodity; REVOLVER’s
voice and its relationship with Metal fans is a unique dynamic that cannot be duplicated.
Our users will feel that they are taking part in something exclusive and special.
Through our special relationships with artists, we will offer behind the scenes, in the
studio, on the stage, day in the life type coverage of Metal bands and celebrities.
As always original video, contests, special features, streaming music and artist blogs will
play an important role in the content that REVOLVERMag.cOM offers. Because of our
6x print schedule we will go more in depth into the features that we are running in print,
consequently there will be more related content that we will post exclusively to the site.
The depth of the print content will spur deeper online features and discussions.
THE REVOLVER digiTaL EdiTiOn is promoted to the 350,000 friends of MySpace
Metal. The digital issue is an interactive replica of each Revolver issue. REVOLVER
can leverage the huge reach and our
exclusive relationship with MySpace to
add reach to your campaigns. We can
also incorporate provocative, rich media,
buzz-worthy content into the Digital
Edition as added value to the overall
proposal.
cOnTEnT aggREgaTiOn
In 2009 Future US acquired a content
aggregation technology that allows us
to aggregate content within a given
specific vertical. The algorithm on
which the technology is based combs
the blogosphere to determine what content
trends are emerging and we can
act within hours to launch a site based
on that content. We have launched
dozens of sites this year based on this
technology. One of the sites is RE-
VOLVERBLipS.cOM which is a Metal
News aggregator – still in Beta. This is
a separate site from REVOLVERMag.
cOM but we can easily port the content
into REVOLVERMag.cOM.
PRESENTED BY
AND
The Web’s Loudest Rock Magazine!
READ THE
DIGITAL EDITION OF
REVOLVER
FOR FREE AT
MYSPACE.COM
/REVOLVERMAGAZINE
THE HOTTEST
CHICKS
IN METAL!
BEHIND THE
SCENES
COVER SHOOTS
AND PHOTOS
EXCLUSIVE
BLOGS
& MP3S
TOUR DATES
AND MUCH MORE
MYSPACE.COM/REVOLVERMAGAZINE

ockstar mayhem summer tour
★REVOLVER is the official
media partner of the annual
ROckSTaR EnERgy May-
HEM fESTiVaL. With three
stages of metal hitting over 30
cities and reaching over half a
million fans, Mayhem is the premier
destination for sponsors
targeting this key demographic.
★REVOLVER dedicates its
summer edition to festival
coverage, featuring an exclusive
“Vanity Fair” style cover
with all the bands on tour. This
issue will give readers the only
“behind the scenes” look into
the entire Mayhem Tour.
★REVOLVER creates the exclusive
ROckSTaR EnERgy MayHEM fES-
TiVaL TOuR guidE that goes out to
over 150,000 festival goers each summer.
This is the ultimate souvenir and
great for autographs!
★REVOLVER also have a branded
booth at each of the tour stops with
product samples, movies screenings,
heavy metal clinics, band signings and
exclusive giveaways.
walls of Jericho meet and greet
kids lining up to meet
their favorite bands
slipknot onstage
dragonforce band signing
fans cheering outside the Jagermeister stage
suicide silence on the hot topic stage
live gaming suite
dragonforce striking a pose
candace of
walls of
Jericho
dino of divine heresy greets the fans

the revolver golden gods awards
★REVOLVER gOLdEn gOdS
took place in Los Angeles, April
7th, 2009.
★The show aired on MTV2, as
well as weeks of REVOLVER
gOLdEn gOdS programming
on the MTV2 channel
with post-show specials and
dedicated episodes of HEad-
BangERS BaLL.
★ Hosted by actor/
comedian/heavy
heavy metal fanatic
BRian pOSEHn
(Sarah Silverman
Show, Just Shoot Me)
★ Over 500,000 people tuned
in to watch this year’s gOLd-
En gOdS broadcasts and
specials on MTV2.
★ 15 aWaRdS presented by
cELEBRiTy guEST STaRS.
★ Over 2,500 all-ages fans attend
as well as 750 VipS.
★ LiVE pERfORMancES by
the top heavy metal and hard
rock bands in the industry!
★ Exclusive “BLack
caRpET” and backstage
coverage with multiple
branding opportunities.
★REVOLVER dedicates its
entire spring issue to
gOLdEn gOdS coverage.
the golden god trophy
rob & scott from anthraX
the one and
only oZZy
osbourne
hatebreed, killswitch, all
that remains and machine
head pal around backstage
Jerry
cantrell
in the vip
gifting
suite
hatebreed’s
Jamey Jasta
pumps up the
crowd
steel panther meets kat von d
megadeth’s dave mustaine
the golden gods “black carpet”

the revolver metal masters golf tournament
★ REVOLVER, playing off the success of their
annual Golden Gods events and their partnership
with MTV2, now bring you the HEaVy METaL
MaSTERS gOLf TOuRnaMEnT, the ultimate
rock and roll sporting event! Heavy metal foursomes
battle each other for golfing supremacy
and bragging rights.
★ REVOLVER’S METaL MaSTERS will take
place in Las Vegas, February 2010 at the luxurious
ROyaL LinkS gOLf cOuRSE (pictured, right)
Royal Links is a top-tier resort golf course that features
the paR-MaTES, their knowledgeable and
sexy course caddies. OnLy in VEgaS!
★ REVOLVER’S METaL MaSTERS will kick
off with a celebrity poker tournament, followed
by an all-day pro-am golf challenge featuring
some of the biggest stars in metal, culmintating
with a live concert at the HaRd ROck HOTEL’S
WaSTEd SpacE cLuB.
★ MTV2’S cameras and on-camera talent will
be on hand to film all the action and hi-jinx for an
upcoming special on their channel.
★ REVOLVER’S METaL MaSTERS will have
many outlets for brand presence and marketing.
Including hole sponsorship, custom-skinned golfcarts,
signage, trophy sponsorships, prize packages,
and much more.
★ Celebrities, bands, live music, alcohol served at
each hole, and the lovely T-Mates are just a taste
of what will make this the MOST uniquE and
EnTERTaining gOLf EVEnT EVER!
the hard rock casino
in las vegas, home
of the poker tournament
and concert
the seXy par-mates
heavy metal poker
golfing celebrities
the royal links golf
course, home of the revolver
metal masters
wasted space, home
of the revolver metal
masters after-party

contacts
Alana Zinn
Associate Publisher
646-723-5473
alana@revolvermag.com
Josh Bernstein
Creative Director
646-723-5423
josh@revolvermag.com
149 FiFth Avenue, 9th Floor
new York, nY 10010
www.Futureus.com
212-768-2966