Explore the World of Optometry Onsite Program - Nebraska ...
Explore the World of Optometry Onsite Program - Nebraska ...
Explore the World of Optometry Onsite Program - Nebraska ...
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optic nerve macular degeneration retinitis<br />
dry eye anterior segment glaucoma<br />
amaurosis fugax biocompatible chemosi diplopia enophthalmos fibromyalgia heterochromia lash<br />
strabismus cornea cataracts astigmatism<br />
aberrometer ablation bifocal carotenoid iris<br />
lutein hypotony farsightedness<br />
pupil amblyopia uveitis stereopsis ocular surface<br />
edema choroid blepharitis apheresis canaliculus diplopia fovea<br />
amblyopia dacryoadenitis diode entropion hypoglycemia ischemia keratoconus amblyopia<br />
keratitis lens episcleritis double vision amblyopia eyes<br />
orthokeratology peripheral vision<br />
macular edema madarosis neurons opsoclonus optic<br />
photophobia refraction scotoma thrombosis trichiasis<br />
Para Instructors & Courses<br />
uvea xan<strong>the</strong>lasma zyl median mucin neovascularization onchocerciasis<br />
papilla retinoschisis optical titanium<br />
uveitis vector wavefront zeaxanthin meibomian gland<br />
melanosis nystagmus ocular hypertension papilla<br />
punctal cautery rhegmatogenous vision <strong>the</strong>rapy<br />
trachoma uvea ptosis glasses presbyope nevus monovision<br />
occlusion plano<br />
Stereopsis phytochemicals minification trifocal strabismus stroma nanometer<br />
hyperopia lutein toxocariasis spherical refract<br />
can use this in your practice. We will look at how to recognize<br />
your own niche and how to brand yourself and/or practice. The<br />
attendees will break out and create a brand from scratch and share<br />
with <strong>the</strong> o<strong>the</strong>rs.<br />
First Impressions Create Lasting Impressions (1 hr) - Jill<br />
Luebbert, CPOT, ABOC<br />
Busy or hurried? Fashion conscious or conservative? Are your<br />
patients and potential patients getting <strong>the</strong> impression <strong>of</strong> your <strong>of</strong>fice<br />
that you want <strong>the</strong>m to get? Creating impressions that will make<br />
customers want to walk through your doors and want to recommend<br />
your <strong>of</strong>fice to <strong>the</strong>ir friends and colleagues will be discussed<br />
The Aging Eye (2 hrs) - Desinee Drakulich, OD<br />
A comprehensive overview <strong>of</strong> <strong>the</strong> anatomical and physiological<br />
changes that occur in <strong>the</strong> eye as we age. Each participant will gain<br />
a better understanding <strong>of</strong> <strong>the</strong> aging process and how it affects <strong>the</strong><br />
human eye.<br />
Conflicts-Avoiding Them, Resolving Them (1 hr) - Joy<br />
Gibb, ABOC<br />
Most people don’t like conflict and will usually avoid it at all costs.<br />
But when dealing with <strong>the</strong> public, chances are pretty good <strong>the</strong>re<br />
are going to be conflicts. This course will explain techniques to<br />
avoid conflicts and explore ways to diffuse conflicts once <strong>the</strong>y’ve<br />
occurred.<br />
New Transitions® Vantage Lenses with Variable<br />
Polarization (1 hr) - Jill Luebbert, CPOT, ABOC<br />
This course will introduce Transitions® Vantage lenses – <strong>the</strong> new<br />
adaptive lenses from Transitions Optical that are designed to both<br />
darken and polarize upon UV exposure to deliver noticeably crisper,<br />
sharper vision, even in <strong>the</strong> brightest outdoor glare. Through <strong>the</strong><br />
course, <strong>the</strong> audience will learn how Transitions ®Vantage lenses<br />
not only adapt to changing light but also increase polarization as<br />
<strong>the</strong>y darken, optimizing <strong>the</strong> angle at which light reaches <strong>the</strong> eyes to<br />
help control glare and light scatter. The course reviews traditional<br />
polarization and photochromic technology and details <strong>the</strong> new<br />
technology which enables Transitions® Vantage lenses, how <strong>the</strong>y<br />
work and who <strong>the</strong>y are for.<br />
Tips for Building a Successful Sunwear (1 hr) - Joy Gibb<br />
Have you ever wondered how to increase sunglass sales in your<br />
practice, both prescription and non-prescription alike? This course<br />
will guide eye care pr<strong>of</strong>essionals in recommending sunwear at all<br />
points <strong>of</strong> encounter with <strong>the</strong> patient. It will also suggest ways to<br />
develop a marketing plan specific to sunwear sales.<br />
What <strong>the</strong> Doctor Sees: It’s not Rocket Science (2 hrs) -<br />
Joseph Shetler, OD<br />
This course reviews common cases <strong>of</strong> ocular disease that are<br />
routinely seen in <strong>the</strong> optometric <strong>of</strong>fice. It gives <strong>the</strong> para <strong>the</strong><br />
opportunity to see what <strong>the</strong> doctor sees from <strong>the</strong> slit lamp<br />
perspective and <strong>the</strong> retinal perspective. Common diseases are<br />
identified and treatment as well as standard <strong>of</strong> care are discussed.<br />
12 <strong>Nebraska</strong> <strong>Optometry</strong>’s Meeting<br />
Ocular Anatomy via Cow Eye Dissection (2 hrs) - Krystle<br />
Kennedy, OD<br />
Attendance limited to 25 participants - This course allows <strong>the</strong> participant<br />
<strong>the</strong> opportunity to have a hands-on look at eyeball anatomy through<br />
dissection. Small groups <strong>of</strong> participants will each have an eyeball at<br />
<strong>the</strong>ir table and be able to have hands-on instruction.<br />
Pediatric Pearls (1 hr) - Jeremy Baumfalk, OD<br />
Successful examination <strong>of</strong> pediatric patients requires practice, patience,<br />
and persistence. Attendees will discover new strategies and techniques<br />
to enhance delivery <strong>of</strong> eye care to this unique patient population.<br />
Chairside skills will be emphasized along with clinical pearls that will<br />
aid <strong>the</strong> technician in future pediatric patient encounters.<br />
Low Cost, High Return Marketing & Merchandising (1 hr)<br />
- Joy Gibb, ABOC<br />
When structuring <strong>the</strong>ir budgets, many business owners might<br />
consider <strong>the</strong> category <strong>of</strong> merchandising and marketing as frivolous<br />
and expendable expenses. But merchandising should be considered<br />
a critical element <strong>of</strong> effective retailing, and history has shown that<br />
companies who continue to market during economic slow times are<br />
usually those that emerge first when <strong>the</strong> tide turns. This course will<br />
help attendees make wise and effective marketing choices without<br />
breaking <strong>the</strong> bank, as well as explore <strong>the</strong> basic rules <strong>of</strong> creating displays<br />
to create eye appeal and evoke a desire to purchase, and how to<br />
merchandise products and services without spending a fortune.<br />
Optical Round Table (1 hr) - Brook Hutson, ABO; Lani<br />
Meadows, CPO; Sandy Heuer, CPO; Melanie Swift, CPA;<br />
Linda Schutt, CPOT; & Matt Farritor, ABO, CPOA<br />
Open discussion with six opticians who work in <strong>the</strong> optical field on<br />
a daily basis.<br />
Sunday, Sept. 23<br />
Fourteen Service Habits - There’s a Lot More To It - (1 hr) -<br />
Joy Gibb, ABOC<br />
Quite <strong>of</strong>ten, <strong>the</strong> service experienced in your <strong>of</strong>fice is what keeps a<br />
patient coming back to your practice. This course is designed to help<br />
practice staffs <strong>of</strong>fer better customer service, which will in turn create a<br />
more loyal customer. Attendees will learn fourteen service behaviors<br />
that when implemented will create a pleasant environment for patients<br />
and staff alike.<br />
To fill out <strong>the</strong> online evaluation, go to<br />
http://nebraska.aoa.org/fallconvention and<br />
click on "Convention Survey"