act4®

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<strong>act4®</strong> An interactive tool to accelerate change processes You have a project: – a new strategy – a new corporate mission – a new product – a new market – new work procedures – new management structures – new sales structures Whatever the case may be: What you need now is a solid course of action to put these into practice, as well as moti vated and well informed employees. Experience has shown that changing old established structures and procedures is always difficult. Achieving acceptance of new ideas in the minds of everyone involved requires a deliberate approach to obstacles and a fascination with exploring new ways of doing things.
Wasting efforts Much of what is necessary to the successful outcome of a project is determined in the start-up phase. Overcoming restrictive elements that threa-t en to hold back progress and achieving a lasting dynamism are the most important prerequisites to success for the realization of commercial projects. Negative influences, working like sand in the gears against an organization, are many and varied: – vague or contradictory information – failure to involve employees – duplicated work because of poor coordination – uncertainty about who is responsible for what – compartmentalized thinking by the different departments, obstruction of cooperation and lateral coordination – insufficient cost awareness – insufficient employee integration – unawareness of the complete context and the strategic goals – personal motives, competitive thin-king, insecurity – complacency, fear of change
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