act4®

act4 ®
A tool to accelerate change

act4® An interactive tool to accelerate change processes
You have a project:
– a new strategy
– a new corporate mission
– a new product
– a new market
– new work procedures
– new management structures
– new sales structures
Whatever the case may be:
What you need now is a solid course of
action to put these into practice, as well
as moti vated and well informed employees.
Experience has shown that changing
old established structures and procedures
is always difficult. Achieving acceptance
of new ideas in the minds of everyone
involved requires a deliberate approach to
obstacles and a fascination with exploring
new ways of doing things.

Wasting efforts
Much of what is necessary to the successful outcome
of a project is determined in the start-up phase.
Overcoming restrictive elements that threa-t en to
hold back progress and achieving a lasting dynamism
are the most important prerequisites to success for
the realization of commercial projects.
Negative influences, working like sand in the gears
against an organization, are many and varied:
– vague or contradictory information
– failure to involve employees
– duplicated work because of poor coordination
– uncertainty about who is responsible for
what
– compartmentalized thinking by the
different departments, obstruction of cooperation
and lateral coordination
– insufficient cost awareness
– insufficient employee integration
– unawareness of the complete context and
the strategic goals
– personal motives, competitive thin-king,
insecurity
– complacency, fear of change

Focusing Efforts
act4 ® is based on the 4i-concept
Inform
adapt and enhance
the level of knowledge
and information
Implement
transform measures
into tasks and projects,
monitor and control
• realising potentials • knowledge • innovation• leadership • communication • learning
The act4 ®
Change
Process
Involve
link information and
knowledge to own
work, generate
commitment
Initiate
develop own ideas,
derive practical
measures
The systematic concentration of the efforts of motivated
employees is the key to success.
act4® is a dual package for taking action from CMS Change
Management Support AG.
act4® is a fresh, efficient method of purposefully mobilizing
and motivating larger groups of employees for specific
tasks.
act4® mobilizes the company’s own forces for the development
of steps for action, there by utilizing the extensive
knowledge and experience of many employees and creating
motivation through active participation in the project.
act4® is based on the 4i-method combined with Systems
Engineering and tools of project management and uses cascading
as a means for acceleration of change processes.
Inform
To ensure the cooperation of employees
they have to know the objectives and facts
of what is expected in a process.
Involve
Information are understood if employees can discuss them
and bring them in a relation to their own work.
initiate
Motivation is increased if people can initiate and realize
solutions themselves.
implement
Experience shows that selfdeveloped solutions are implemented
with more enthusiasm
and much faster.

act4® receives and disseminates informa-
tion and argumentation within the entire
scope of a project.
No ready-made solutions are presented.
The act4® Charts are both a work guide
and a tool. In a way that is self-explanatory,
they demonstrate the work process from its
objectives to its actual realization.
With a combination of systematic information
dis se mi nation and valid questioning,
employees can formulate ideas for solutions
and a plan of action, step by step.
A project with its widespread
sub-aspects.
The sub-aspects are
defined by the project
team…
act4® is not only a work instrument, but
also instructional material with a high
Degree of Motivation
Since those working on a certain task directly
experience the path to a solution and the
accompanying arguments that contribute
to the decision-making, they become convinced
advocates of the message and the
moti vation.
…and reduced in their
complex ity.
A Tailor-Made Tool
The act4® Charts: a tool
and a blueprint for the
development of ideas
and actions.

environment
current situation
objectives
criteria for success
advantages clients
employees companies
weaknesses
sensitive areas
competition
economic base
(costs /earnings)
ideal basis
success check
The act4® Charts
timing, budget
The act4® Charts are created by CMS
in close cooper ation with an internal
project team.

The act4® Cascading System
The efficient implementation: Groups that multiply themselves formulate concrete
steps for action for their area of responsibility with the help of the act4® Charts.
Independent groups of five participants each carefully analyze the contents of the charts. Step by step, what is
essential is revealed to each participant. They recognize correlations and are able to make decisions that are
conducive to the common objective.
Each person who has completed the course is assigned as a moderator to another group. Thus, all participants
deal with the theme at least twice.
In this way the multiplication in the cascading system makes rapid completion possible even in large organizations.
In the end, everyone has informed - and motivated - himself/herself extensively and in depth.
A project information system guarantees the coordination of the steps for action and guides their implementation.

Starter and Motor: The Employees
Independently operating groups work
with the act4® Charts. Solutions are developed
and evaluated and a plan of action is
decided upon.
A package including steps of action, a
timetable and possibly budegts is the
result of the work with act4® Charts.
Well-informed and motivated employees
now implement the action that they themselves
have defined.
Project controlling can be carried out either
by an existing team or one specially put
together for this purpose.

act4® is an instrument for the develop-
ment of steps for a plan of action and its
implementation. act4® develops motivation
and identification with solutions and
their trans lation into action.
act4® guarantees that the know-how,
experience and idea potential of a company’s
employees will be used for problemsolving,
for the development of innovative
ideas and for the realization of objectives.
With the comprehensive inclusion
of employees, there is not only a greater
acceptance of solutions, but also the satisfaction
of having made a contribution to
those solutions.
act4® fully assumes that the objectives will
be clear and the strategies well defined,
or that guidelines will be provided. act4®
does not develop objectives and strategies,
but rather provides the necessary tools for
a company to realize them internally.
act4® takes employees seriously. The
objectives of the company thus become
the objectives of everyone who works for
the company. The employees put their best
efforts forward to achieve them.
The Result
The act4® method is based on concepts and
models that have been put to good use elsewhere
– mainly in the USA, but also in Eu rope.
The methods employed in act4® have already
proven themselves to be effective:
– in the implementation of new strategies
– in the adaptation of organization
structures
– in the realization of cost-reducing
objectives (material usage, waste,
time, procedures)
– in the improvement of individual job
security
– in programs to raise the level of
quality
– in the solidifying and implementation
of guiding principles
– in the development and realization
of new sales strategies
– etc.

act4® successfully applied
AGI IT-Services
Conveying the company values, living the
company values
Braun Medical
Internalising the meaning of the corporate
brand
Ciba Specialty Chemicals
Making growth everyone’s responsibility
Cantonal Banks
Making customer orientation everyone’s
priority
Hilti
Successful roll-out of supply chain management
Hilti
From strategy to operational implementation
HSBC Guyer-Zeller
Implementing a new organizational structure
Kolb Chemicals
Recognise opportunities, seize opportunities
Mibelle Cosmetics
Linking the strategy to the goal setting
process
Sunrise
Bringing a mission statement to life

Do you have still unanswered questions
about act4®?
We are at your disposal at any time to provide
you with more information and will be
happy to show you personally how the methods
used in act4® have proved their worth
in practice.
CMS AG
Change Management Support
Weinbergstrasse 68
CH-8006 Zürich
Fon ++41 (0)44 350 66 55
Fax ++41 (0)44 350 66 59
E-Mail welcome@changesupport.com
Net www.changesupport.com