Continuing Education Catalog Spring 2012 - The New School

Greeting Card Design and Marketing
PCGA 1110
A | 6 sessions | Tue, 6–8:30 p.m. |
beg. Jan. 31 | $349 | Adrienne Gusoff
Designing greeting cards is an excellent way
for artists, writers, illustrators, photographers,
and graphic designers to supplement their
income. Learn to design, write, and market
greeting cards. At the end of the course, you
will have a professional-quality greeting card
portfolio, suitable for presentation to greeting
card companies. Writing, art, illustration,
graphic or computer design, and photography
skills are helpful. Computer and color
printer experience is helpful, but not necessary.
(1 credit) Limited to 16.
Graphic Design History
PCGA 1900
A || ONLINE | 9 weeks | Mar. 5–May 14 |
$699 | Anna Daley
This course covers the history of graphic
design from the mid-19th century through
the digital revolution. Influential movements
are examined, including arts and crafts, art
nouveau, Dada, Bauhaus, Neue Grafik, and
DIY punk. Students explore the evolution
of the discipline from typesetting to lithography
to digital design and investigate the
relationship of the discipline to propaganda,
advertising, corporate branding, and social
networking. (2 credits) Limited to 16.
Business and Professional Practices
Business Basics: Intellectual
Property and Licensing
PCGA 2020
A | 6 sessions | Thu, 6–8:30 p.m. |
beg. Mar. 22 | $349 | Linda Saint Marc
Protect your ideas, designs, and creative
works. Gain an understanding of intellectual
property law and learn to identify and protect
copyright, trademark, patent, and domain
rights. Learn how to use licensing to turn
intellectual property into money. Explore key
topics using a variety of realistic case studies
and your own concepts. Examine the roles of
creator, licensor, agent, and licensee. Develop
your own multicategory licensing program.
Sessions focus on licensing agreements,
partner selection, deal negotiations, brand
licensing sales tools, and royalty revenue
calculations. No previous business experience
is required. (1 credit) Limited to 16.
Business Basics: Entrepreneurship
PCGA 2021
A || ONLINE | 5 weeks | Mar. 5–Apr. 13 |
$349 | Linda Saint Marc
In the current economic climate, as
companies downsize, you may want to
consider becoming your own boss. Use the
key steps and techniques of business thinking
to define, test, and present your concept like
a pro. Develop an understanding of strategy,
competition, market research, and analysis.
Lessons, which build on one another, cover
the skills needed to prepare a winning
business plan. Assignments help you apply
these skills to realistic situations, including
your own. No previous business experience is
required. (1 credit) Limited to 16.
Graphic Design | 11